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Why Reporting Tools Blow Away Dashboards

Not sure why using a dashboard can be dangerous? Here’s a list of the main reasons it could become an expensive nightmare for you.

For some time now, websites have been built and created with the intention of improving analysis. After all, the benefit of online marketing isn’t just the increased volume of potential customers: it’s the improved and much-higher levels of analysis.

In a shop we can’t possibly find out what every customer looked at, where they visited and what they thought was cool – or uncool. With a website, though, you can analyse everything. It’s for that reason, then, that many businesses are choosing to utilize either a reporting tool or a dashboard to help improve their backend analytics.

As ever, though, there is a clear choice to be made. While many businesses are choosing to go with the standard dashboard, reporting tools might be the best choice for you personally and professionally.

Why Dashboards Are Dangerous

While a dashboard is a good thing to have, given that it allows you to easily react to data and try to interpret it right away, it lacks a lot of the form and functionality that we expect and desire from our hardware.

Not sure why using a dashboard can be dangerous? Here’s a list of the main reasons it could become an expensive nightmare for you:

  • The layouts tend to be far less productive than alternatives out there.
  • There’s a distinct lack of customization in most dashboards for both user and back-end.
  • The limitations in how data is processed and then viewed makes it look highly unappealing.
  • Scope for improvement and for presentation is far less specific.
  • This makes it hard to provide people with the data they need in a way it’s digestible.

With that in mind, then, let’s take a further look at what kind of problems a dashboard could cause you – and the available solutions to help correct that problem

What Makes a Reporting Platform Better?

Well, the first and most obvious benefit of using a reporting platform is that it comes with such a diverse and detailed platform to work with. For one it’s absolutely brilliant in helping you to present and put together a finalized campaign result.

You should find it much easier to actually put together a more definitive answer to your needs than you possibly can when using a dashboard. In the simplest terms possible, a reporting platform gives you a greater sense of presentation, making it easier to actually make sense of all the analysis provided.

Also, they are much more user friendly in terms of how they operate. Everything feels less advanced despite the fact you have equal or more power than you do with a dashboard. It’s simply because on reporting tools the layout, presentation and actual translation of what everything means and does for you is very much easy to work with.

Clients, then, are far more likely to see the data and to actually get something from it. When you hand over a sea of data from a dashboard, you have some problems that you need to contend with.

Really, the usefulness of all this data is to help convince people that the analysis is worthwhile. When you hand people raw data, they can struggle to see the inherent value in what you have just given them. Well, with the help of the right style of data, you should find it a little easier to put across the right message and the correct kind of thinking.

In turn, clients are more likely to make an investment and increase their budgets for marketing. When data is put to them in a way that is contextual and makes sense, it becomes much easier to handle the challenges that lie ahead in terms of convincing them to stick around.

The Key Features of Reporting Tools

  • For one, the main benefit of using a good reporting tool is the fact it gives you the option to support integration with other mediums. For one, you are acquiring data not just from a website, but from social media and from various custom themes. Wherever you want to bring in analysis on your performance, you should find it much easier to put in place with the help of a good reporting tool.
  • Greater visual appeal was mentioned above, but it really is one of the primary tools that makes reporting so much easier. With the right reporting tool, you can save hours in making visual representations of everything from how many interactions a tweet gets to an average improvement in follows per message. Again, it’s all about making that vast volume of data and analysis easier to understand and appreciate.
  • From greater understanding within the team, too, you can make sure that messages can be made clearer and more consistent to the people that you are working with. This allows for much greater understanding of where you are at, making sure that commentary and approval is all handled well in advance.
  • Everything can be tailored. Dashboards are much more static – with the right reporting tools, you can have everything customized and changed to fit your needs and wants. As such, you can see genuine and progressive change to the way that you work and how you get clients engaged.

If you are in need of a better way of showcasing progress outside of the raw data dumps that a dashboard “rewards” you with, it might be time to consider switching to a reporting tool. The power, the potential and the overall production that it allows is so impressive, you’ll wonder how you got on without it!

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