Why my Facebook page likes is not matching number of likes in my Facebook report?
Whatagraph pulls data from Facebook Insights (page statistics you see in your Facebook Business Manager site) not the actual Facebook page that your fans see.
Yes, these are 2 different things, and there’s a slight mismatch of likes between Facebook page and Insights data within Facebook itself. We take metrics directly from the Facebook Insights platform - so whatever they add up, it shows up in our reports too and sometimes total number of likes is delayed by a day.
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