These are the number of Google Analytics profiles and/or Facebook pages you can add to your account. Sometimes the experienced masters of Google Analytics break down data from a single website into separate profiles to show filtered information - each profile counts towards the available number of profies for each plan.
Please note that types of reports are unlimited for any given website - as long as you change it in the website's (profile's) settings. However, if you add the same website separately, and assign a different report type to it, it will be counted as an extra profile.
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