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marketers",{"id":533,"name":534,"alternativeText":33,"caption":33,"width":167,"height":167,"formats":33,"hash":535,"ext":366,"mime":367,"size":536,"url":537,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":538,"updatedAt":538,"documentId":539,"publishedAt":373,"focalPoint":33},16242,"reportingcheet.svg","reportingcheet_e295249c75",0.69,"https://s3.us-east-2.amazonaws.com/whatagraph.com/reportingcheet_e295249c75.svg","2026-01-14T13:40:51.426Z","erqy74ya10m5qhuu0pn6n44r",{"id":27,"title":85,"url":86,"open_new_tab":17,"column":405,"subtitle":541,"svg":542},"Hear from industry leaders",{"id":543,"name":544,"alternativeText":33,"caption":33,"width":167,"height":167,"formats":33,"hash":545,"ext":366,"mime":367,"size":546,"url":547,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":548,"updatedAt":548,"documentId":549,"publishedAt":373,"focalPoint":33},16238,"webinars.svg","webinars_b295fc2850",0.68,"https://s3.us-east-2.amazonaws.com/whatagraph.com/webinars_b295fc2850.svg","2026-01-14T13:40:51.403Z","risc1zt1hxx1o5hg2thlmsy8",{},{"data":552,"meta":1342},[553],{"id":554,"title":555,"slug":556,"intercom":34,"testimonials":17,"reporting":17,"help":17,"createdAt":557,"updatedAt":558,"publishedAt":559,"documentId":560,"seo":561,"content":586},616,"Whatagraph vs. Alternatives","alternatives","2026-07-31T13:51:50.180Z","2026-08-06T20:43:14.698Z","2026-08-06T20:43:14.910Z","drahkbmfi1yrrwmbxjm4jy5y",{"id":562,"metaTitle":563,"metaDescription":564,"addNoIndex":17,"canonicalURL":33,"metaImage":565},2982,"Whatagraph vs. Alternatives | Compare reporting stacks","Compare Whatagraph with The Stitched Stack, Data Pipes, Simple Reporting Tools, and Build It Yourself — on what actually breaks at scale.",{"id":566,"name":567,"alternativeText":33,"caption":33,"width":568,"height":569,"formats":570,"hash":580,"ext":384,"mime":385,"size":581,"url":582,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":583,"updatedAt":583,"documentId":584,"publishedAt":585,"focalPoint":33},17439,"Whatagraph vs alternatives.png",3600,1884,{"thumbnail":571},{"ext":384,"url":572,"etag":573,"hash":574,"mime":385,"name":575,"path":33,"size":576,"width":577,"height":578,"sizeInBytes":579},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Whatagraph_vs_alternatives_56fa305822.png","c03bfcd444cbc5620848f3b1fff0b6b4","thumbnail_Whatagraph_vs_alternatives_56fa305822","thumbnail_Whatagraph vs alternatives.png",49.04,245,128,49037,"Whatagraph_vs_alternatives_56fa305822",5589.13,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_vs_alternatives_56fa305822.png","2026-08-04T15:29:37.206Z","qv0nb8tvwec9hfrssirzn1w3","2026-08-04T15:29:37.207Z",[587,607,653,655,747,781,806,808,809,881,910,933,934,935,1001,1026,1043,1044,1045,1121,1131,1157,1188,1189,1317],{"id":112,"title":555,"subtitle":588,"bgVersion":589,"bottom_text":33,"show_performance_marketers":17,"show_brands":17,"cta":590,"hero_brands":33,"cta_collection":598,"__component":606},"Compare Whatagraph against four common reporting setups across the 10 aspects that matter most to marketing agencies and teams.","five",[591,594],{"id":592,"label":33,"url":33,"subtext":33,"style":593,"element_id":33,"color":33,"icon":33,"width":33},2952,"button",{"id":595,"label":317,"url":596,"subtext":33,"style":593,"element_id":33,"color":597,"icon":33,"width":33},2953,"https://whatagraph.com/book-a-call","white-outlined",{"id":159,"Name":334,"createdAt":599,"updatedAt":600,"publishedAt":601,"documentId":602,"cta":603},"2025-09-15T14:38:22.192Z","2026-07-21T11:53:08.659Z","2026-07-21T11:53:23.622Z","nqn16pbgplm2dgl1yebiu5j3",[604],{"id":605,"label":334,"url":335,"subtext":33,"style":593,"element_id":33,"color":33,"icon":33,"width":33},2875,"sections.hero-text-center",{"id":325,"title":608,"tabs":609,"__component":652},"Pick a reporting stack. \u003Cbr>See how Whatagraph stacks up.",[610,622,632,642],{"id":52,"title":611,"tabId":612,"tldrLabel":613,"tldrText":614,"tldrBoxes":615},"The stitched stack","stitched-stack","TLDR","\u003Cbr>The Stitched Stack (Looker Studio + Supermetrics or Funnel + warehouse or spreadsheets) is cheap to start and endlessly flexible, but needs manual maintenance and breaks as you grow.\u003Cbr>\u003Cbr>Whatagraph brings all your cross-channel marketing data in one governed platform, where every metric is defined once and pushed to reports, dashboards, and AI tools.\u003Cbr>",[616,619],{"id":23,"title":617,"text":618,"highlighted":34},"Choose Whatagraph if:","you want one trusted source for all your marketing data, fast answers your whole team can rely on, and a reporting setup that scales seamlessly as you take on more clients, accounts or locations.",{"id":27,"title":620,"text":621,"highlighted":17},"Choose the stitched stack if:","you have ~5 clients, a dedicated person to maintain your reporting stack, and the flexibility of building it yourself matters to you.",{"id":60,"title":623,"tabId":624,"tldrLabel":613,"tldrText":625,"tldrBoxes":626},"Marketing data pipelines","marketing-data-pipelines","\u003Cbr>Marketing data pipelines and ETL tools like Funnel, Supermetrics, and Improvado, pull and normalize your data, then hand it to a business intelligence (BI) tool to model and report.\u003Cbr>\n\u003Cbr>Whatagraph is one governed data layer with the reporting and AI built on top, so the same defined metrics run your reports, your dashboards, and your AI, with no BI layer to build or maintain.\u003Cbr>",[627,629],{"id":76,"title":617,"text":628,"highlighted":34},"you want one trusted source for all your marketing data, with reports and dashboards built in, not a pipeline you have to model, own, and maintain.",{"id":84,"title":630,"text":631,"highlighted":17},"Choose data pipelines if:","you already have a data team, a warehouse, and a six-figure BI budget to match, and you want full control over the data pipeline setup.",{"id":14,"title":633,"tabId":634,"tldrLabel":613,"tldrText":635,"tldrBoxes":636},"Simple reporting tools","simple-reporting-tools","\u003Cbr>Simple reporting tools like AgencyAnalytics, DashThis and Swydo are affordable, easy, and good at turning a handful of connected channels into client dashboards. As you scale, the gaps show: niche integrations they don’t offer, dashboards that break, and no single view across clients.\u003Cbr>\n\u003Cbr>Whatagraph runs on one governed data foundation with integrations most teams need, so reporting stays complete and reliable as the clients, channels, and locations add up.\u003Cbr>",[637,639],{"id":80,"title":617,"text":638,"highlighted":34},"you want one trusted source for all your marketing data, reporting that scales as you grow, and a single aggregated view across every client, account, and location.",{"id":88,"title":640,"text":641,"highlighted":17},"Choose simple reporting tools if:","price is your top priority, you have a small number of clients, and straightforward client dashboards are all you need.",{"id":19,"title":643,"tabId":644,"tldrLabel":613,"tldrText":645,"tldrBoxes":646},"Build it yourself ","build-it-yourself","\u003Cbr>Building in-house, with a data team or AI, gives you total control and a working front-end fast. What's costly and brittle is the data foundation underneath.\u003Cbr>\n\u003Cbr>Whatagraph is that governed data layer, maintained for you, so you build the last mile on top (if you want to) instead of owning the connectors, the definitions, and the upkeep.\u003Cbr>",[647,649],{"id":92,"title":617,"text":648,"highlighted":34},"you'd rather not own connectors, OAuth, and reporting upkeep, and you want a maintained, governed data layer your team or your AI can build on.",{"id":112,"title":650,"text":651,"highlighted":17},"Choose to build it yourself if:","you have a BI team, the economics favor custom, and the pipeline is a strategic asset you want to own end to end.","sections.tabs-nav",{"id":52,"tabId":612,"__component":654},"sections.tabs-start",{"id":288,"text_above_title":33,"title":33,"subtext":33,"whatagraph_name":656,"whatagraph_sub_text":657,"competitor_name":658,"competitor_sub_text":659,"disable_top_margin":34,"disable_bottom_margin":33,"rows":660,"__component":746},"Whatagraph","One governed platform for cross-channel marketing data.","The Stitched Stack","Looker Studio + Supermetrics or Funnel + warehouse or spreadsheets.",[661,673,682,690,698,706,714,722,729,738],{"id":200,"label":662,"sub_text":33,"whatagraph_cell":663,"competitor_cell":668},"One source of truth",{"id":664,"indicator":665,"number_of_active_marks":288,"title":666,"description":667},81,"pink","FULL","One governed place for all your marketing data",{"id":669,"indicator":670,"number_of_active_marks":5,"title":671,"description":672},121,"blue","LOW","Data scattered across sheets, screenshots, and tools",{"id":203,"label":674,"sub_text":33,"whatagraph_cell":675,"competitor_cell":678},"Connection stability",{"id":676,"indicator":665,"number_of_active_marks":288,"title":666,"description":677},82,"60+ native and stable connectors, maintained by Whatagraph",{"id":679,"indicator":670,"number_of_active_marks":325,"title":680,"description":681},122,"PARTIAL","Connectors need manual upkeep to stay live",{"id":96,"label":683,"sub_text":33,"whatagraph_cell":684,"competitor_cell":687},"AI accuracy",{"id":685,"indicator":665,"number_of_active_marks":288,"title":666,"description":686},83,"AI on your cleaned and normalized data, accurate answers",{"id":688,"indicator":670,"number_of_active_marks":325,"title":680,"description":689},123,"AI on raw, patchy data",{"id":99,"label":691,"sub_text":33,"whatagraph_cell":692,"competitor_cell":695},"Speed to insights",{"id":693,"indicator":665,"number_of_active_marks":325,"title":680,"description":694},84,"Requires some initial setup with MCP for Claude or ChatGPT, answers in minutes afterwards",{"id":696,"indicator":670,"number_of_active_marks":36,"title":680,"description":697},124,"Answers mean pulling data together first - which can take hours",{"id":206,"label":699,"sub_text":33,"whatagraph_cell":700,"competitor_cell":703},"Team dependency",{"id":701,"indicator":665,"number_of_active_marks":288,"title":666,"description":702},85,"Anyone can get insights fast, no blockers or tickets required",{"id":704,"indicator":670,"number_of_active_marks":325,"title":680,"description":705},125,"Relies on the person who set up the stack",{"id":214,"label":707,"sub_text":33,"whatagraph_cell":708,"competitor_cell":711},"Report build time",{"id":709,"indicator":665,"number_of_active_marks":328,"title":680,"description":710},86,"Built off the governed data layer in minutes with AI or templates",{"id":712,"indicator":670,"number_of_active_marks":328,"title":680,"description":713},126,"One report can take a few hours to a full day",{"id":218,"label":715,"sub_text":33,"whatagraph_cell":716,"competitor_cell":719},"White-label reporting",{"id":717,"indicator":665,"number_of_active_marks":288,"title":666,"description":718},87,"Brand reports in any style in seconds with AI, host on custom domains, send custom automated emails",{"id":720,"indicator":670,"number_of_active_marks":325,"title":671,"description":721},127,"Limited control over branding and layout, no custom domains or emails",{"id":222,"label":723,"sub_text":33,"whatagraph_cell":724,"competitor_cell":727},"Portfolio view",{"id":725,"indicator":665,"number_of_active_marks":288,"title":666,"description":726},88,"Every client, account, or location in one view, broken down by custom tags",{"id":578,"indicator":670,"number_of_active_marks":5,"title":671,"description":728},"Loads of context switching - going from one platform to another or one spreadsheet to another",{"id":730,"label":731,"sub_text":33,"whatagraph_cell":732,"competitor_cell":735},49,"Goal pacing",{"id":733,"indicator":665,"number_of_active_marks":288,"title":666,"description":734},89,"Set goals and budget and get daily alerts to your email or Slack",{"id":736,"indicator":670,"number_of_active_marks":325,"title":680,"description":737},129,"No goal pacing available out-of-the-box, requires manual set up and manual checks",{"id":234,"label":739,"sub_text":33,"whatagraph_cell":740,"competitor_cell":743},"Onboarding speed",{"id":741,"indicator":665,"number_of_active_marks":288,"title":666,"description":742},90,"New client, account, or location onboarded in ~1 hour",{"id":744,"indicator":670,"number_of_active_marks":325,"title":680,"description":745},130,"Manual rebuild each time","sections.competition-v2",{"id":288,"text_above_title":33,"title":748,"subtext":749,"disable_top_margin":33,"disable_bottom_margin":33,"rows":750,"__component":780},"Whatagraph vs. The stitched stack","A deep dive",[751,755,759,763,767,771,775],{"id":159,"label":752,"col_grey_title":658,"col_grey_description":753,"col_pink_title":656,"col_pink_description":754},"One reliable source of truth","Your data sits in spreadsheets, screenshots, and separate platforms, held together by connectors that keep dropping. There's no single place to see how every channel is doing.","Bring data from all your channels in one place via native, stable connectors that don't break. Blend cross-channel data, create custom metrics, and standardize dimensions. ",{"id":463,"label":756,"col_grey_title":658,"col_grey_description":757,"col_pink_title":656,"col_pink_description":758},"AI you can trust","Point an AI at this setup and it reads raw, scattered data, then fills the gaps with guesses. You can't trust an answer you can't trace.\n","Ask ChatGPT or Claude over MCP and it answers from your cleaned, governed data. Same definitions as your reports, so the numbers match.",{"id":375,"label":760,"col_grey_title":658,"col_grey_description":761,"col_pink_title":656,"col_pink_description":762},"Self-serve insights for the whole team","Only the person who built the setup knows how to change or fix it, so everyone else waits on them for answers.","Anyone on the team gets the answer in minutes, whether they open a report or ask ChatGPT or Claude over MCP. No ticket, no waiting on the data owner.",{"id":167,"label":764,"col_grey_title":658,"col_grey_description":765,"col_pink_title":656,"col_pink_description":766},"White-labeled reports in minutes","Building a client report by hand can take most of a week, and Looker Studio reports can break mid-client calls.","White-label reports build off your data in minutes and update on their own with AI or templates. They load every time, under your own domain.\n",{"id":402,"label":768,"col_grey_title":658,"col_grey_description":769,"col_pink_title":656,"col_pink_description":770},"Off-track goals flagged early","With no live pacing, off-track spend or a missed goal only shows up when someone digs into it, usually after the client has noticed.","See all your clients, accounts, and locations in one view and set goals. Whatagraph flags anything off track automatically, so you catch it before the client does.",{"id":175,"label":772,"col_grey_title":658,"col_grey_description":773,"col_pink_title":656,"col_pink_description":774},"Scale without a bottleneck","The setup lives in one person’s head and can’t be templated across clients, so onboarding means a manual rebuild and depends on one person or team.","Linked templates get the next client live in about an hour and anyone can run them, so growth doesn’t hinge on one specialist or team.",{"id":776,"label":777,"col_grey_title":658,"col_grey_description":778,"col_pink_title":656,"col_pink_description":779},35," AI agents that build and watch (coming soon)","Any AI or agent you bolt on the stitched stack breaks the moment a connector does. You could build agents to watch the stack but they’ll need to check several tools and likely won’t be able to make adjustments easily. ","\u003Ca href=https://whatagraph.com/agents-waitlist>IQ Agents\u003C/a> run on your governed data. They build reports and watch every connection and metric on your behalf, and fix themselves when something breaks, before a client notices.","sections.comparison-v2",{"id":782,"description":783,"title":33,"items":784,"__component":805},991,"All your burning questions answered.",[785,789,793,797,801],{"id":786,"question":787,"answer":788},5487,"How is Whatagraph different from Looker Studio with Supermetrics? ","\u003Cp>With a stitched stack, the connectors, the data layer, and the reporting are three separate tools you wire together. Whatagraph is one governed platform where the data is defined once and reports build off it, so there's nothing to stitch and nothing to reconcile manually. \u003C/p>\u003Cp> \u003C/p>\u003Cp>You bring all your cross-channel marketing data in one place, define metrics, standardize dimensions, and then push this governed data to reports, dashboards, and your favorite AI tools. \u003C/p>",{"id":790,"question":791,"answer":792},5488,"I've built a lot in Looker Studio already. How hard is it to move? ","\u003Cp>It depends on the volume of data, the number of data sources, and how complex your setup is. But Whatagraph makes migrating as easy as possible:\u003C/p>\u003Cp> \u003C/p>\u003Cp>1. Connect your sources in a few clicks with native connectors, no middleware to wire up.\u003C/p>\u003Cp> \u003C/p>\u003Cp>2. Standardize your dimensions with IQ Dimensions, and build source blends with a no-code setup. Save custom metrics and blends as templates, and add them to every report and dashboard instead of starting from scratch again. \u003C/p>\u003Cp> \u003C/p>\u003Cp>3. Build your reports fast with \u003Ca href=\"https://whatagraph.com/whatagraph-iq\">Whatagraph IQ\u003C/a>, tweak it, brand it, then save as a template and re-use it the next time. \u003C/p>\u003Cp> \u003C/p>\u003Cp>Tip: To speed things up, marketers on Whatagraph would create a few templates that matter most to them. \u003C/p>\u003Cp> \u003C/p>\u003Cp>For example, Linda van Baal, Online Marketing Consultant at \u003Ca href=\"https://yourfellow.nl/\" target=\"_blank\" rel=\"noopener noreferrer\">YourFellow\u003C/a>, built a template for lead generation and one for ecommerce clients, when she switched to Whatagraph from Funnel and Looker Studio stitched stack. \u003C/p>\u003Cp> \u003C/p>\u003Cp>The next time she onboards a new client or account, she’d just duplicate the template she needed, swap out the data sources, and voila - a report is ready in minutes. (Read Linda's migration story in full.)\u003C/p>\u003Cp> \u003C/p>\u003Cp>If you get stuck, our Whatagraph’s Help Center has step-by-step articles for setting things up, and our live chat replies to questions within 4 minutes. \u003Cbr> \u003C/p>",{"id":794,"question":795,"answer":796},5489,"Will my connectors actually stay connected? ","\u003Cp>Whatagraph maintains \u003Ca href=\"https://whatagraph.com/integrations\">60+ native integrations\u003C/a> in-house, so when a platform changes its API, fixing it is our job, not your Friday afternoon. Whereas in a stitched stack, you’d need to constantly babysit connectors yourself. And when something breaks, you’re left manually configuring Looker Studio or reaching out to different support teams. \u003C/p>",{"id":798,"question":799,"answer":800},5490,"Can Whatagraph handle blended and custom metrics? ","\u003Cp>Yes. You can blend sources and define custom metrics once in our \u003Ca href=\"https://whatagraph.com/data-hub\">Data Hub\u003C/a>, and every report and AI answer uses the same definition every time. This means your reports and AI answers are always accurate and up to date. \u003C/p>",{"id":802,"question":803,"answer":804},5491,"How does the cost of a stitched stack compare to Whatagraph?","\u003Cp>It depends on what's in the stack. A couple of spreadsheets and free Looker Studio can be cheaper than Whatagraph, and we won't pretend otherwise.\u003C/p>\u003Cp> \u003C/p>\u003Cp>But that's rarely the whole bill. Looker Studio is free; the connectors feeding it usually aren't. Supermetrics and Funnel tend to be priced per seat or per channel, so the cost climbs with every source and client you add.\u003C/p>\u003Cp> \u003C/p>\u003Cp>Then there's the part that never hits an invoice: the hours spent building reports by hand and keeping connectors alive. For some teams that's most of a week, every month.\u003C/p>\u003Cp> \u003C/p>\u003Cp>Whatagraph is one platform priced on connected data sources, with the connectors, the data layer, AI, and the reporting all included. As you scale you pay for one thing that grows with you, not a pile of subscriptions plus the time to hold them together.\u003C/p>\u003Cp> \u003C/p>\u003Cp>Maatwerk Online \u003Ca href=\"https://whatagraph.com/case-studies/maatwerk-online\">saved $4,000\u003C/a> a year just by dropping Supermetrics after the switch, and now covers its full Whatagraph cost by licensing reports back to clients.\u003C/p>\u003Cp> \u003C/p>\u003Cp>For a closer look, here's a breakdown of \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-pricing\">Supermetrics pricing\u003C/a> and \u003Ca href=\"https://whatagraph.com/reviews/funnel-io\">Funnel pricing\u003C/a>.\u003C/p>","sections.faq",{"id":52,"tabId":33,"__component":807},"sections.tabs-end",{"id":60,"tabId":624,"__component":654},{"id":52,"text_above_title":33,"title":33,"subtext":33,"whatagraph_name":656,"whatagraph_sub_text":810,"competitor_name":623,"competitor_sub_text":811,"disable_top_margin":34,"disable_bottom_margin":33,"rows":812,"__component":746},"Connections, governance, reporting, and agents in one place.","Extraction and transformation platforms for technical teams.",[813,821,828,834,841,847,853,859,867,874],{"id":814,"label":662,"sub_text":33,"whatagraph_cell":815,"competitor_cell":818},51,{"id":816,"indicator":665,"number_of_active_marks":288,"title":666,"description":817},91,"One governed place for your cross-channel data, clean and standardize it in one place",{"id":819,"indicator":670,"number_of_active_marks":325,"title":680,"description":820},131,"Separate connector and visualization layers",{"id":822,"label":674,"sub_text":33,"whatagraph_cell":823,"competitor_cell":825},52,{"id":824,"indicator":665,"number_of_active_marks":288,"title":666,"description":677},92,{"id":826,"indicator":670,"number_of_active_marks":36,"title":671,"description":827},132,"Connectors can break and need re-auth",{"id":147,"label":683,"sub_text":33,"whatagraph_cell":829,"competitor_cell":831},{"id":830,"indicator":665,"number_of_active_marks":288,"title":666,"description":686},93,{"id":832,"indicator":670,"number_of_active_marks":325,"title":680,"description":833},133,"AI on raw, ungoverned data",{"id":171,"label":691,"sub_text":33,"whatagraph_cell":835,"competitor_cell":838},{"id":836,"indicator":665,"number_of_active_marks":328,"title":680,"description":837},94,"Requires some initial setup with MCP, answers in minutes afterwards",{"id":839,"indicator":670,"number_of_active_marks":325,"title":680,"description":840},134,"Query the data yourself or wait on the data team, can take hours or days",{"id":163,"label":699,"sub_text":33,"whatagraph_cell":842,"competitor_cell":844},{"id":843,"indicator":665,"number_of_active_marks":288,"title":666,"description":702},95,{"id":845,"indicator":670,"number_of_active_marks":36,"title":671,"description":846},135,"Depends on a data specialist",{"id":179,"label":707,"sub_text":33,"whatagraph_cell":848,"competitor_cell":850},{"id":849,"indicator":665,"number_of_active_marks":288,"title":666,"description":710},96,{"id":851,"indicator":670,"number_of_active_marks":36,"title":671,"description":852},136,"Can take hours to a full day",{"id":187,"label":715,"sub_text":33,"whatagraph_cell":854,"competitor_cell":856},{"id":855,"indicator":665,"number_of_active_marks":288,"title":666,"description":718},97,{"id":857,"indicator":670,"number_of_active_marks":288,"title":666,"description":858},137,"Limited or no reports built in, requires an external BI tool like Looker Studio",{"id":860,"label":723,"sub_text":33,"whatagraph_cell":861,"competitor_cell":864},58,{"id":862,"indicator":665,"number_of_active_marks":288,"title":666,"description":863},98,"Every client, account, or location in one view",{"id":865,"indicator":670,"number_of_active_marks":328,"title":680,"description":866},138,"Build the cross-account view yourself",{"id":210,"label":731,"sub_text":33,"whatagraph_cell":868,"competitor_cell":871},{"id":869,"indicator":665,"number_of_active_marks":288,"title":666,"description":870},99,"Set goals in one portfolio view and get alerts sent to your email or Slack",{"id":872,"indicator":670,"number_of_active_marks":5,"title":671,"description":873},139,"No native pacing or alerts, needs manual build",{"id":107,"label":739,"sub_text":33,"whatagraph_cell":875,"competitor_cell":878},{"id":876,"indicator":665,"number_of_active_marks":288,"title":666,"description":877},100,"New client, account, or location onboarded in ~1 hour with agents and templates",{"id":879,"indicator":670,"number_of_active_marks":36,"title":671,"description":880},140,"Engineering-heavy setup each time, can take days",{"id":52,"text_above_title":33,"title":882,"subtext":749,"disable_top_margin":33,"disable_bottom_margin":33,"rows":883,"__component":780},"Whatagraph vs. Data pipelines",[884,889,894,897,900,903,906],{"id":885,"label":752,"col_grey_title":886,"col_grey_description":887,"col_pink_title":656,"col_pink_description":888},36,"Data pipelines","These platforms pull and clean data, but you still need a separate BI tool like Looker or Tableau to visualize and report on it.","Your data, your metric definitions, your reporting, and AI all live in one governed place. There's no separate BI tool to bolt on.\n",{"id":890,"label":891,"col_grey_title":886,"col_grey_description":892,"col_pink_title":656,"col_pink_description":893},37,"AI you can trust ","Most of these platforms now ship an MCP server to connect to AI tools, but it reads raw, unrefined data with no shared definitions, and there's no native report for the answer to land in.","Ask ChatGPT or Claude over MCP and it answers from your governed data, using the same definitions as your reports and source platforms. No hallucinations or discrepancies.",{"id":183,"label":691,"col_grey_title":886,"col_grey_description":895,"col_pink_title":656,"col_pink_description":896},"These platforms are built for the data team. Getting to an insight means moving the data out and building the view in a BI tool first.","Reports are ready to read, and anyone can ask ChatGPT or Claude over MCP, so the insight comes in minutes.",{"id":191,"label":764,"col_grey_title":886,"col_grey_description":898,"col_pink_title":656,"col_pink_description":899},"There's little to no native report layer, so you need to build reports in a separate BI or slide tool. \n","White-label reports build off your data in minutes and update on their own. They load every time, under your own domain.",{"id":195,"label":768,"col_grey_title":886,"col_grey_description":901,"col_pink_title":656,"col_pink_description":902},"To see how every client or account is doing, you'd need to build that view yourself in another tool. Alerts for off-track spend usually live somewhere else, if you have them at all.","See every client, account, and location in one platform. Set goals and Whatagraph flags anything off track automatically, so you catch it before the stakeholder does.",{"id":200,"label":772,"col_grey_title":886,"col_grey_description":904,"col_pink_title":656,"col_pink_description":905},"Every new client or account means setting up the platform and building the view again, which takes the data team's time. The more you grow, the more you wait on them.","Build reports, blends, metrics once and reuse them as templates. Your next client or account is up and running in about an hour, no engineering needed.",{"id":203,"label":907,"col_grey_title":886,"col_grey_description":908,"col_pink_title":656,"col_pink_description":909},"AI agents that build and watch (coming soon)","These platforms have agents too, and you can clean and standardize your data in them. But reports usually live in separate tools, so there's no one place for agents to build them or watch over your accounts.","\u003Ca href=https://whatagraph.com/agents-waitlist>IQ Agents\u003C/a> run on your governed data. They build reports and watch every client, and fix themselves when a connection breaks.",{"id":911,"description":783,"title":33,"items":912,"__component":805},992,[913,917,921,925,929],{"id":914,"question":915,"answer":916},5492,"How is Whatagraph different from Funnel or Improvado? \n","\u003Cp>Funnel and Improvado are data pipes at heart: they pull and normalize your data, then hand it to a BI tool to model and report. Whatagraph is an all-in-one marketing intelligence platform - the governed data layer with reporting and AI built on top. \u003C/p>\u003Cp> \u003C/p>\u003Cp>For more detailed breakdowns, check out this \u003Ca href=\"https://whatagraph.com/blog/articles/funnel-io-alternatives-and-competitors\">Funnel.io alternatives\u003C/a> guide, and \u003Ca href=\"https://whatagraph.com/blog/articles/improvado-competitors-and-alternatives\">Improvado alternatives\u003C/a> guide. \u003Cbr> \u003C/p>",{"id":918,"question":919,"answer":920},5493,"Do I still need Looker Studio or Tableau?\n","\u003Cp>No. Whatagraph has a native report layer so you don't build and maintain a separate BI layer like Looker Studio. This means your data is housed in one source of truth and you remove the hassle of dealing with multiple invoices, learning curves, and customer service teams. Onboarding new clients or accounts is faster, you can always trust your data, and you get beautiful white-labeled reports. \u003C/p>",{"id":922,"question":923,"answer":924},5494,"Are data pipes more powerful for data transformation? ","\u003Cp>For deep custom modeling, attribution or MMM, a heavy pipe plus your own BI stack can be more powerful. Whatagraph feeds those workflows and covers governed reporting for the non-technical users; it's the consumption layer, not a replacement for a data-science stack.\u003C/p>",{"id":926,"question":927,"answer":928},5495,"How difficult is it to set up Whatagraph?","\u003Cp>It depends on the volume and complexity of your data and reporting setup, but in general Whatagraph is built to be easy thanks to a templated and no-code approach. \u003C/p>\u003Cp> \u003C/p>\u003Cp>Here’s a general flow: \u003C/p>\u003Cp> \u003C/p>\u003Cp>- Connect your sources in a few clicks with 60+ native connectors that stay don’t break. \u003C/p>\u003Cp> \u003C/p>\u003Cp>- Set up your metrics: create custom data blends and clean up your dimensions, with AI (IQ Dimensions) doing the heavy lifting.\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Build your first report with AI (\u003Ca href=\"https://whatagraph.com/whatagraph-iq\">Whatagraph IQ\u003C/a>). Tweak it, brand it, add AI summaries inside, then save it as a template.\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Create the next report from that template in seconds.\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Templates are linked, so when something needs to change, you edit it once and every linked report updates.\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Automate delivery with scheduled emails or live share links, and reporting runs itself.\u003C/p>\u003Cp> \u003C/p>\u003Cp>What’s even better - IQ Agents can take on much of this for you. Give an agent the details for a new client or account, and it connects the sources, applies the right template, brands the report, and turns on the automations.\u003C/p>\u003Cp> \u003C/p>\u003Cp>Once you're set up, other agents keep things running. They reconnect a source that breaks before it reaches a report, and flag a metric that drifts off target.\u003C/p>\u003Cp> \u003C/p>\u003Cp>IQ Agents are coming soon. \u003Ca href=\"https://whatagraph.com/agents-waitlist\">Join the waitlist\u003C/a> for early access.\u003C/p>",{"id":930,"question":931,"answer":932},5496,"How does the cost compare between data pipes and Whatagraph? ","\u003Cp>Data pipes often reach six figures once you add the BI layer and the team to run it. Whatagraph is one platform priced on connected data sources, so you're not also budgeting for a warehouse and a data team.\u003C/p>\u003Cp> \u003C/p>\u003Cp>For instance, \u003Ca href=\"https://whatagraph.com/case-studies/yourfellow\">one of our customers told us\u003C/a> Funnel is “two to three times” more expensive than Whatagraph and that was a “big part of the consideration for the migration.” On Whatagraph, they now save 65% on costs. \u003C/p>\u003Cp> \u003C/p>\u003Cp>Here’s a more detailed breakdown on \u003Ca href=\"https://whatagraph.com/reviews/funnel-io\">Funnel pricing\u003C/a>, and \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-pricing\">Supermetrics pricing\u003C/a>.\u003C/p>",{"id":60,"tabId":33,"__component":807},{"id":14,"tabId":634,"__component":654},{"id":60,"text_above_title":33,"title":33,"subtext":33,"whatagraph_name":656,"whatagraph_sub_text":936,"competitor_name":633,"competitor_sub_text":937,"disable_top_margin":34,"disable_bottom_margin":33,"rows":938,"__component":746},"One governed platform for your cross-channel marketing data.","Easy reporting tools for simpler reporting needs.",[939,946,952,958,965,971,977,983,989,995],{"id":940,"label":662,"sub_text":33,"whatagraph_cell":941,"competitor_cell":943},61,{"id":942,"indicator":665,"number_of_active_marks":288,"title":666,"description":817},101,{"id":944,"indicator":670,"number_of_active_marks":328,"title":680,"description":945},141,"Covers the main channels; less common ones may need a spreadsheet",{"id":56,"label":674,"sub_text":33,"whatagraph_cell":947,"competitor_cell":949},{"id":948,"indicator":665,"number_of_active_marks":288,"title":666,"description":677},102,{"id":950,"indicator":670,"number_of_active_marks":288,"title":666,"description":951},142,"Native connectors; occasional reconnecting needed",{"id":103,"label":683,"sub_text":33,"whatagraph_cell":953,"competitor_cell":955},{"id":954,"indicator":665,"number_of_active_marks":288,"title":666,"description":686},103,{"id":956,"indicator":670,"number_of_active_marks":328,"title":680,"description":957},143,"AI works on the connected dashboard data, limited data blending and custom metrics",{"id":382,"label":691,"sub_text":33,"whatagraph_cell":959,"competitor_cell":961},{"id":960,"indicator":665,"number_of_active_marks":325,"title":680,"description":837},104,{"id":962,"indicator":670,"number_of_active_marks":328,"title":963,"description":964},144,"STRONG","Dashboards for standard metrics; deeper questions need a spreadsheet",{"id":226,"label":699,"sub_text":33,"whatagraph_cell":966,"competitor_cell":968},{"id":967,"indicator":665,"number_of_active_marks":288,"title":666,"description":702},105,{"id":969,"indicator":670,"number_of_active_marks":288,"title":680,"description":970},145,"Easy to use; whoever set it up handles fixes",{"id":48,"label":707,"sub_text":33,"whatagraph_cell":972,"competitor_cell":974},{"id":973,"indicator":665,"number_of_active_marks":288,"title":666,"description":710},106,{"id":975,"indicator":670,"number_of_active_marks":325,"title":680,"description":976},146,"Fast for standard reports; custom blends can be manual",{"id":69,"label":715,"sub_text":33,"whatagraph_cell":978,"competitor_cell":980},{"id":979,"indicator":665,"number_of_active_marks":288,"title":666,"description":718},107,{"id":981,"indicator":670,"number_of_active_marks":325,"title":680,"description":982},147,"Branded reports but may not be full white-label",{"id":230,"label":723,"sub_text":33,"whatagraph_cell":984,"competitor_cell":986},{"id":985,"indicator":665,"number_of_active_marks":288,"title":666,"description":863},108,{"id":987,"indicator":670,"number_of_active_marks":328,"title":680,"description":988},148,"Per-client reports; limited cross-client overview",{"id":40,"label":731,"sub_text":33,"whatagraph_cell":990,"competitor_cell":992},{"id":991,"indicator":665,"number_of_active_marks":288,"title":666,"description":870},109,{"id":993,"indicator":670,"number_of_active_marks":328,"title":680,"description":994},149,"Per-client goal tracking; limited portfolio pacing",{"id":44,"label":739,"sub_text":33,"whatagraph_cell":996,"competitor_cell":998},{"id":997,"indicator":665,"number_of_active_marks":288,"title":666,"description":742},110,{"id":999,"indicator":670,"number_of_active_marks":328,"title":680,"description":1000},150,"Fast for each client or account but can slow down at scale",{"id":60,"text_above_title":33,"title":1002,"subtext":749,"disable_top_margin":33,"disable_bottom_margin":33,"rows":1003,"__component":780},"Whatagraph vs. Simple reporting tools",[1004,1007,1010,1013,1016,1020,1023],{"id":96,"label":752,"col_grey_title":633,"col_grey_description":1005,"col_pink_title":656,"col_pink_description":1006},"They connect the popular channels, but not every platform you run. When one is missing, or you need to combine results across channels, you end up back in a spreadsheet.","60+ native connectors and blended metrics in one place, so every channel and every combined number lives in the same report.",{"id":99,"label":756,"col_grey_title":633,"col_grey_description":1008,"col_pink_title":656,"col_pink_description":1009},"Any built-in AI reads the same limited data as the dashboard, so it repeats what you can already see instead of digging deeper.","Ask ChatGPT or Claude over MCP and it answers from your full, governed data, so you get an answer you can trust and act on.",{"id":206,"label":691,"col_grey_title":633,"col_grey_description":1011,"col_pink_title":656,"col_pink_description":1012},"Dashboards show your standard metrics at a glance. But for a deeper or custom question, you usually export the data to a spreadsheet to work it out.","Reports build and refresh on their own with agents (coming soon), and anyone can ask ChatGPT or Claude over MCP, so you get the answer fast without exporting to a spreadsheet.",{"id":214,"label":764,"col_grey_title":633,"col_grey_description":1014,"col_pink_title":656,"col_pink_description":1015},"Branding covers the basics, but deeper white-label and multi-account overviews run out of road.","A live, white-label report that loads every time, plus one overview across every client, account or location.",{"id":218,"label":1017,"col_grey_title":633,"col_grey_description":1018,"col_pink_title":656,"col_pink_description":1019},"Monitoring on autopilot","You’re still the monitoring system — problems show up when someone checks the dashboard.","Goals and alerts flag an off-track campaign automatically, so you catch it before the client does.",{"id":222,"label":1021,"col_grey_title":633,"col_grey_description":1022,"col_pink_title":656,"col_pink_description":774},"Scales without a bottleneck","They start to strain as you grow. A renamed column can break a connection, dashboards pile up, and keeping templates consistent across dozens of clients becomes real work.",{"id":730,"label":907,"col_grey_title":633,"col_grey_description":1024,"col_pink_title":656,"col_pink_description":1025},"At most you get a chat layer or an MCP on shallow data, not agents that build a report or watch your accounts for problems.","\u003Ca href=https://whatagraph.com/agents-waitlist>IQ Agents\u003C/a> run on your governed data. They build reports, watch every account for what breaks or drifts, and flag it before a stakeholder does.",{"id":1027,"description":783,"title":33,"items":1028,"__component":805},993,[1029,1033,1037,1041],{"id":1030,"question":1031,"answer":1032},5497,"Isn't Whatagraph more expensive than AgencyAnalytics or DashThis? \n","\u003Cp>Often, yes. Those tools are a great, affordable choice when you're running a handful of clients on straightforward dashboards. \u003C/p>\u003Cp> \u003C/p>\u003Cp>Whatagraph is built for what comes next - agencies and teams scaling up who start to feel these tools break down, when connectors disconnect, dashboards get fragile as clients pile up, shallow integrations push you back to spreadsheets, and there's no single view across the whole book. \u003C/p>\u003Cp> \u003C/p>\u003Cp>At that point the question isn't which tool is cheapest, it's what unreliable reporting is costing you in time, rework, and client trust. That's the stage Whatagraph is priced for.\u003Cbr> \u003C/p>",{"id":1034,"question":1035,"answer":1036},5498,"I'm happy with my current tool. Why would I switch?","\u003Cp>You probably shouldn't, until you’re scaling and hitting the wall: integrations that these platforms don’t support, dashboards breaking as you add clients, or no way to see every client in one view. \u003C/p>\u003Cp> \u003C/p>\u003Cp>Whatagraph is built for scale without scaling your headcount.\u003C/p>\u003Cp> \u003C/p>\u003Cp>Here's what \"built for scale\" actually means:\u003C/p>\u003Cp> \u003C/p>\u003Cp>- 60+ native connectors we maintain. Bring all your cross-channel marketing data into one platform with native connectors that don’t break and you don’t need to maintain. We support popular platforms as well as niche ones, like bol.com. (\u003Ca href=\"https://whatagraph.com/integrations\">See all integrations here\u003C/a>)\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Self-healing widgets. When a platform changes its API or a metric deprecates, Whatagraph automatically heals the widgets in your reports so they’re always reliable no matter if you have 10 or 100 sources.\u003C/p>\u003Cp> \u003C/p>\u003Cp>- One governed data layer. Define metrics, standardize dimensions, blend data from different channels, and save everything as a template so you can re-use them in your reports instead of building from scratch every time. \u003C/p>\u003Cp> \u003C/p>\u003Cp>- Reporting at scale. Build a report once with AI or ready-made templates. Tweak it according to your needs, turn it into a template and re-use it the next time you onboard a new client or account without building from scratch. \u003C/p>\u003Cp> \u003C/p>\u003Cp>- Linked reports across workspaces. Save a “master” report as a linked report template, and every change you do to the master report (like adding new widgets) will be automatically synced across all the other reports linked to it. This saves hours and a ton of headspace on having to edit dozens of reports individually. \u003C/p>\u003Cp> \u003C/p>\u003Cp>- Performance Overviews across every client, account, or location. One filterable view by client, account manager, location, or any other custom tag, so you can spot an account slipping without opening each report.\u003C/p>\u003Cp> \u003C/p>\u003Cp>Reporting tools are great, affordable starts. Whatagraph is what teams move to when reporting has to stay reliable at a hundred clients, not just ten.\u003C/p>\u003Cp> \u003C/p>\u003Cp>For instance, Dtch. Digitals \u003Ca href=\"https://whatagraph.com/case-studies/dtch-digitals\">onboarded 250+ clients\u003C/a> in their first month on Whatagraph using standardized templates across the team, and saw client churn drop by half.\u003Cbr> \u003C/p>",{"id":1038,"question":1039,"answer":1040},5499,"What can Whatagraph do that these tools can't? ","\u003Cp>Blended cross-channel metrics, a governed data layer the numbers stay consistent on, a portfolio view across every client, and reporting that holds up at 100 clients as well as at 10.\u003C/p>\u003Cp>On top of that, IQ Agents can build your reports and monitor each account for broken connections or off-track metrics, on their own. \u003Ca href=\"https://whatagraph.com/agents-waitlist\">Join the waitlist\u003C/a> for early access.\u003C/p>",{"id":1042,"question":33,"answer":33},5500,{"id":14,"tabId":33,"__component":807},{"id":19,"tabId":644,"__component":654},{"id":14,"text_above_title":33,"title":33,"subtext":33,"whatagraph_name":656,"whatagraph_sub_text":936,"competitor_name":1046,"competitor_sub_text":1047,"disable_top_margin":34,"disable_bottom_margin":17,"rows":1048,"__component":746},"Build it yourself","An in-house data team (Power BI, BigQuery, a warehouse) or AI (Claude, scripts, MCPs), building reporting from scratch.",[1049,1056,1063,1070,1077,1085,1092,1099,1106,1113],{"id":1050,"label":662,"sub_text":33,"whatagraph_cell":1051,"competitor_cell":1053},71,{"id":1052,"indicator":665,"number_of_active_marks":288,"title":666,"description":817},111,{"id":1054,"indicator":670,"number_of_active_marks":325,"title":680,"description":1055},151,"You build and maintain the data layer yourself, inconsistencies can slip through the cracks",{"id":1057,"label":674,"sub_text":33,"whatagraph_cell":1058,"competitor_cell":1060},72,{"id":1059,"indicator":665,"number_of_active_marks":288,"title":666,"description":677},112,{"id":1061,"indicator":670,"number_of_active_marks":325,"title":680,"description":1062},152,"You build and maintain connectors yourself (work piles up as APIs can change 3 to 4 times a year)",{"id":1064,"label":683,"sub_text":33,"whatagraph_cell":1065,"competitor_cell":1067},73,{"id":1066,"indicator":665,"number_of_active_marks":288,"title":666,"description":686},113,{"id":1068,"indicator":670,"number_of_active_marks":288,"title":666,"description":1069},153,"Your own MCP, on data you maintain",{"id":1071,"label":707,"sub_text":33,"whatagraph_cell":1072,"competitor_cell":1074},74,{"id":1073,"indicator":665,"number_of_active_marks":288,"title":666,"description":710},114,{"id":1075,"indicator":670,"number_of_active_marks":325,"title":680,"description":1076},154,"Every dashboard custom-built, reports can break",{"id":1078,"label":691,"sub_text":33,"whatagraph_cell":1079,"competitor_cell":1082},75,{"id":1080,"indicator":665,"number_of_active_marks":325,"title":680,"description":1081},115,"Requires some initial setup, answers in minutes afterwards",{"id":1083,"indicator":670,"number_of_active_marks":325,"title":680,"description":1084},155,"You build a query or pipeline before getting to answers",{"id":1086,"label":699,"sub_text":33,"whatagraph_cell":1087,"competitor_cell":1089},76,{"id":1088,"indicator":665,"number_of_active_marks":288,"title":666,"description":702},116,{"id":1090,"indicator":670,"number_of_active_marks":36,"title":671,"description":1091},156,"Routes through whoever built the system",{"id":1093,"label":739,"sub_text":33,"whatagraph_cell":1094,"competitor_cell":1096},77,{"id":1095,"indicator":665,"number_of_active_marks":288,"title":666,"description":742},117,{"id":1097,"indicator":670,"number_of_active_marks":325,"title":680,"description":1098},157,"More custom build per client",{"id":1100,"label":715,"sub_text":33,"whatagraph_cell":1101,"competitor_cell":1103},78,{"id":1102,"indicator":665,"number_of_active_marks":288,"title":666,"description":718},118,{"id":1104,"indicator":670,"number_of_active_marks":325,"title":680,"description":1105},158,"You can build your own white-labeled reporting setup but it takes time",{"id":1107,"label":723,"sub_text":33,"whatagraph_cell":1108,"competitor_cell":1111},79,{"id":1109,"indicator":665,"number_of_active_marks":288,"title":666,"description":1110},119,"Every client, account, or location in one view, no need for custom building",{"id":1112,"indicator":670,"number_of_active_marks":325,"title":680,"description":866},159,{"id":1114,"label":731,"sub_text":33,"whatagraph_cell":1115,"competitor_cell":1118},80,{"id":1116,"indicator":665,"number_of_active_marks":288,"title":666,"description":1117},120,"Set goals in one portfolio view and get alerts sent to your email or Slack automatically",{"id":1119,"indicator":670,"number_of_active_marks":325,"title":680,"description":1120},160,"Need to build pacing, alerts, and automation on top of your data and reporting layer",{"id":325,"title":1122,"subtext":1123,"disclaimer":33,"slider_one_label":1124,"slider_one_min":5,"slider_one_max":876,"slider_one_default":23,"slider_one_suffix":33,"slider_two_label":1125,"slider_two_min":5,"slider_two_max":1126,"slider_two_default":234,"slider_two_suffix":33,"disable_top_margin":17,"disable_bottom_margin":33,"result_one_label":1127,"result_one_unit":33,"result_two_label":1128,"result_two_unit":33,"result_three_label":33,"result_three_unit":1129,"__component":1130},"Building it yourself is \"cheap\". Maintaining it isn't.","\u003Cbr>Marketing platforms update their APIs three to four times a year, with TikTok alone shipping 51 API updates since 2020. With a build-it-yourself stack, you're left fixing the data and dashboards every time this happens.\u003Cbr>\n\u003Cbr>This calculator shows how much of that upkeep you'd be taking on. Move the sliders to see what you'd be maintaining.\u003Cbr>","Platforms you'd connect","Clients or locations you report on",500,"API CHANGES A YEAR TO MAINTAIN","CONNECTORS TO KEEP ALIVE","65+ connectors maintained in house so you don't have to","sections.calculator",{"id":14,"text_above_title":33,"title":1132,"subtext":749,"disable_top_margin":33,"disable_bottom_margin":33,"rows":1133,"__component":780},"Whatagraph vs. Build it yourself",[1134,1137,1141,1145,1148,1151,1154],{"id":234,"label":752,"col_grey_title":1046,"col_grey_description":1135,"col_pink_title":656,"col_pink_description":1136},"You can set up a warehouse or pipe data into Claude, but you own the connectors, the definitions and the upkeep, and that foundation is the part that breaks and eats time.","60+ maintained connectors and one governed data layer, ready to build on, so your team spends its time on the last mile, not the plumbing.",{"id":814,"label":756,"col_grey_title":1138,"col_grey_description":1139,"col_pink_title":656,"col_pink_description":1140},"Build It Yourself","Wiring your own AI means handling the OAuth and MCP plumbing and pointing it at data you maintain, so the answer is only as reliable as the pipeline underneath, and the last 20% is where these builds stall.","Point Claude or ChatGPT at Whatagraph's governed MCP and it answers from a maintained, trusted data layer, so the AI you build on top actually works.",{"id":822,"label":1142,"col_grey_title":1046,"col_grey_description":1143,"col_pink_title":656,"col_pink_description":1144},"Insights in minutes, not hours","A working dashboard comes together fast, but each report and each answer is a custom build, and pulling data through a query or an MCP call every time adds cost and lag.","Reports build off the data layer in minutes, and you can ask Claude or ChatGPT for an answer over MCP in the time it goes into acting on the numbers.",{"id":147,"label":715,"col_grey_title":1046,"col_grey_description":1146,"col_pink_title":656,"col_pink_description":1147},"Client-facing reporting is the piece most teams decide is too costly to build and maintain themselves.","White-label reports build in minutes and update on their own, on your own domain.",{"id":171,"label":1017,"col_grey_title":1046,"col_grey_description":1149,"col_pink_title":656,"col_pink_description":1150},"Goal-pacing and alerts are a feature you have to build and maintain, and until you do, off-track spend goes unnoticed.","Goals and alerts flag an off-track campaign automatically, so you catch it before the stakeholder does.",{"id":163,"label":772,"col_grey_title":1046,"col_grey_description":1152,"col_pink_title":656,"col_pink_description":1153},"The build usually lives with the person who made it, and each new client or capability is more custom work. So it only scales as fast as that person can build and holds together as long as they stay.","Linked templates get the next client live in about an hour and anyone can use, so growth doesn’t hinge on one specialist or team.",{"id":179,"label":907,"col_grey_title":1046,"col_grey_description":1155,"col_pink_title":656,"col_pink_description":1156},"You can wire up agents with MCP, n8n, and scripts, but they break when a connection changes, and the time you saved goes into babysitting them. Everyone ends up running their own setup.","\u003Ca href=https://whatagraph.com/agents-waitlist>IQ Agents\u003C/a> run on your governed data foundation. They build and watch on their own, fix themselves when a connection breaks, and run in the background, set up once and available to the whole team.",{"id":1158,"description":783,"title":33,"items":1159,"__component":805},994,[1160,1164,1168,1172,1176,1180,1184],{"id":1161,"question":1162,"answer":1163},5501,"Why buy Whatagraph if I can build this with my data team or with Claude? ","\u003Cp>You can build the part people see, like a dashboard, pretty fast. \u003C/p>\u003Cp> \u003C/p>\u003Cp>But the harder part is building the data foundation underneath: connectors, OAuth, shared metric definitions—and maintaining all of this when a platform changes its API. \u003C/p>\u003Cp> \u003C/p>\u003Cp>That happens three to four times a year per connector, and TikTok alone has shipped 51 Ads API updates since 2020. \u003C/p>\u003Cp> \u003C/p>\u003Cp>Multiply that with dozens of connectors you need and you’ve got a storm of work on your hands.\u003C/p>\u003Cp> \u003C/p>\u003Cp>In contrast, Whatagraph comes with native connectors that are maintained in-house, so you don’t have to. Define your metrics, blend data, standardize dimensions - and push this governed data to reports, dashboards, and your favorite AI tools.\u003C/p>\u003Cp> \u003C/p>\u003Cp>This means:\u003C/p>\u003Cp> \u003C/p>\u003Cp>✅ Your team spends its time on analysis, not maintaining a platform's API on a Friday afternoon.\u003C/p>\u003Cp> \u003C/p>\u003Cp>✅ Reports, dashboards, and AI all run on the same governed numbers, so the answer is consistent no matter who asks or which tool they use.\u003C/p>\u003Cp> \u003C/p>\u003Cp>✅ You add clients and channels without hiring someone just to keep connectors alive.\u003C/p>",{"id":1165,"question":1166,"answer":1167},5502,"What's the real cost of building it yourself?","\u003Cp>Building a stack yourself isn’t just about the sticker price, but more about where your time and money actually goes. We broke it down below: \u003C/p>\u003Cp> \u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"overflow-wrap:break-word;overflow:hidden;padding:5pt;vertical-align:top;\">\u003Cp style=\"line-height:1.38;margin-bottom:12pt;margin-top:12pt;text-align:center;\" dir=\"ltr\">\u003Cspan style=\"font-size:11pt;\">\u003Cspan style=\"background-color:transparent;font-family:Mulish,sans-serif;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;\">\u003Cstrong>What you plan for\u003C/strong>\u003C/span>\u003C/span>\u003C/p>\u003C/td>\u003Ctd style=\"overflow-wrap:break-word;overflow:hidden;padding:5pt;vertical-align:top;\">\u003Cp style=\"line-height:1.38;margin-bottom:12pt;margin-top:12pt;text-align:center;\" dir=\"ltr\">\u003Cspan style=\"font-size:11pt;\">\u003Cspan style=\"background-color:transparent;font-family:Mulish,sans-serif;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;\">\u003Cstrong>What actually costs you\u003C/strong>\u003C/span>\u003C/span>\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"overflow-wrap:break-word;overflow:hidden;padding:5pt;vertical-align:top;\">\u003Cp style=\"line-height:1.38;margin-bottom:12pt;margin-top:12pt;\" dir=\"ltr\">\u003Cspan style=\"font-size:11pt;\">\u003Cspan style=\"background-color:transparent;font-family:Mulish,sans-serif;font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;\">Building the first dashboard\u003C/span>\u003C/span>\u003C/p>\u003C/td>\u003Ctd style=\"overflow-wrap:break-word;overflow:hidden;padding:5pt;vertical-align:top;\">\u003Cp style=\"line-height:1.38;margin-bottom:12pt;margin-top:12pt;\" dir=\"ltr\">\u003Cspan style=\"font-size:11pt;\">\u003Cspan style=\"background-color:transparent;font-family:Mulish,sans-serif;font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;\">Fixing it every time a platform updates its API\u003C/span>\u003C/span>\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"overflow-wrap:break-word;overflow:hidden;padding:5pt;vertical-align:top;\">\u003Cp style=\"line-height:1.38;margin-bottom:12pt;margin-top:12pt;\" dir=\"ltr\">\u003Cspan style=\"font-size:11pt;\">\u003Cspan style=\"background-color:transparent;font-family:Mulish,sans-serif;font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;\">Connecting your ad accounts\u003C/span>\u003C/span>\u003C/p>\u003C/td>\u003Ctd style=\"overflow-wrap:break-word;overflow:hidden;padding:5pt;vertical-align:top;\">\u003Cp style=\"line-height:1.38;margin-bottom:12pt;margin-top:12pt;\" dir=\"ltr\">\u003Cspan style=\"font-size:11pt;\">\u003Cspan style=\"background-color:transparent;font-family:Mulish,sans-serif;font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;\">Re-connecting when logins expire or break\u003C/span>\u003C/span>\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"overflow-wrap:break-word;overflow:hidden;padding:5pt;vertical-align:top;\">\u003Cp style=\"line-height:1.38;margin-bottom:12pt;margin-top:12pt;\" dir=\"ltr\">\u003Cspan style=\"font-size:11pt;\">\u003Cspan style=\"background-color:transparent;font-family:Mulish,sans-serif;font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;\">One working setup\u003C/span>\u003C/span>\u003C/p>\u003C/td>\u003Ctd style=\"overflow-wrap:break-word;overflow:hidden;padding:5pt;vertical-align:top;\">\u003Cp style=\"line-height:1.38;margin-bottom:12pt;margin-top:12pt;\" dir=\"ltr\">\u003Cspan style=\"font-size:11pt;\">\u003Cspan style=\"background-color:transparent;font-family:Mulish,sans-serif;font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;\">A new build for every client, metric, or request\u003C/span>\u003C/span>\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"overflow-wrap:break-word;overflow:hidden;padding:5pt;vertical-align:top;\">\u003Cp style=\"line-height:1.38;margin-bottom:12pt;margin-top:12pt;\" dir=\"ltr\">\u003Cspan style=\"font-size:11pt;\">\u003Cspan style=\"background-color:transparent;font-family:Mulish,sans-serif;font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;\">The tool itself\u003C/span>\u003C/span>\u003C/p>\u003C/td>\u003Ctd style=\"overflow-wrap:break-word;overflow:hidden;padding:5pt;vertical-align:top;\">\u003Cp style=\"line-height:1.38;margin-bottom:12pt;margin-top:12pt;\" dir=\"ltr\">\u003Cspan style=\"font-size:11pt;\">\u003Cspan style=\"background-color:transparent;font-family:Mulish,sans-serif;font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;\">A person or team to baby-sit all of the above\u003C/span>\u003C/span>\u003C/p>\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>",{"id":1169,"question":1170,"answer":1171},5503,"Isn't building with AI cheaper than paying for a platform? ","\u003Cp>Yes, it’s technically “free” to build a solution yourself in house, but it’s not free to run and maintain.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Upkeep: \u003C/strong>someone has to fix the connections when platforms change. That's ongoing work, not a one-time task.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>AI usage: \u003C/strong>tools like Claude and ChatGPT charge by how much you use them. Every time someone asks the AI to answer from your data, it costs a little. One question is cheap. A whole team asking all day, every day, adds up fast.\u003C/p>\u003Cp> \u003C/p>\u003Cp>Put simply:\u003C/p>\u003Cp> \u003C/p>\u003Cp>The build = the price you plan for.\u003C/p>\u003Cp> \u003C/p>\u003Cp>Upkeep + AI usage = ongoing bill.\u003Cbr> \u003C/p>",{"id":1173,"question":1174,"answer":1175},5504,"Can I use Whatagraph as just the data layer and build my own front-end?","\u003Cp>Yes. \u003C/p>\u003Cp> \u003C/p>\u003Cp>Whatagraph becomes the one clean source your own dashboards, apps, or AI pull from. The messy work stays with us:\u003C/p>\u003Cp> \u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e0cd22746840d561b7d8bbc519ae750e7\">Collecting the data from every platform\u003C/li>\u003Cli data-list-item-id=\"e0d7b21493b14eb703befe800f4cb8622\">Cleaning it so the numbers match\u003C/li>\u003Cli data-list-item-id=\"e62751203e39198150876b93ef9db1c0e\">Keeping the connections alive when platforms change\u003C/li>\u003C/ul>\u003Cp>\u003Cbr>Whatever you build on top gets clean numbers, not the raw, messy kind you'd have to manage yourself.\u003Cbr> \u003C/p>",{"id":1177,"question":1178,"answer":1179},5505,"Does Whatagraph have an MCP or API I can point my AI at?","\u003Cp>Yes. You can connect Claude or ChatGPT to Whatagraph through our \u003Ca href=\"https://whatagraph.com/mcp\">MCP\u003C/a>, and the AI answers using your clean, ready data.\u003C/p>\u003Cp> \u003C/p>\u003Cp>Two things make it better than wiring it up yourself:\u003C/p>\u003Cp> \u003C/p>\u003Cp>1. The numbers are already clean. They're matched and ready before the AI ever asks.\u003C/p>\u003Cp> \u003C/p>\u003Cp>2. It comes with instructions. Ours shows the AI how to pull the right data, not just a door to get in.\u003C/p>\u003Cp> \u003C/p>\u003Cp>Either way, you skip building and baby-sitting the connection yourself.\u003Cbr> \u003C/p>",{"id":1181,"question":1182,"answer":1183},5506,"We already have a BI team. Is Whatagraph still useful?","\u003Cp>Yes, in two ways:\u003C/p>\u003Cp> \u003C/p>\u003Cp>1. \u003Cstrong>As your client-facing reports: \u003C/strong>the polished reports your BI team would rather not build and rebuild by hand.\u003C/p>\u003Cp> \u003C/p>\u003Cp>2. \u003Cstrong>As a clean source you feed into your warehouse: \u003C/strong>we handle the connections and cleanup, you keep your stack.\u003C/p>\u003Cp> \u003C/p>\u003Cp>If owning the whole thing start to finish matters to you, building is a fair call. Whatagraph just takes the boring connection upkeep off your team, so they spend time on the work only they can do.\u003Cbr> \u003C/p>",{"id":1185,"question":1186,"answer":1187},5507,"When does building actually make sense?","\u003Cp>Sometimes it does, and we can admit it. Building yourself is a fair call when:\u003C/p>\u003Cp> \u003C/p>\u003Cp>1. You already have a BI team and a warehouse running, so the base is mostly there.\u003C/p>\u003Cp> \u003C/p>\u003Cp>2. Owning the whole setup end to end is a real strategic goal, not just a preference.\u003C/p>\u003Cp> \u003C/p>\u003Cp>3. Your data setup is unique enough that off-the-shelf won't fit.\u003C/p>\u003Cp> \u003C/p>\u003Cp>Even then, most teams don't want to own the connection upkeep. That's the piece Whatagraph takes off your plate, whether you build the rest or not.\u003Cbr> \u003C/p>",{"id":19,"tabId":33,"__component":807},{"id":1190,"title":1191,"disable_top_margin":17,"disable_bottom_margin":17,"hide_stars":34,"subtext":1192,"type":1193,"cta":33,"cta_collection":33,"reviews":1194,"__component":1316},211,"Marketers already see the Whatagraph difference","Trusted by 1,000+ marketing agencies and brands around the world","v2",[1195,1223,1245,1266,1296],{"id":824,"comment":1196,"reviewed_by":33,"author":1197,"author_link":33,"createdAt":1198,"updatedAt":1199,"publishedAt":1200,"author_role":1201,"stat_value":1202,"stat_label":1203,"stat_link":1204,"documentId":1205,"author_image":1206,"cta":33},"Whatagraph's AI is saving so much time and energy for our marketing specialists. We now have more time to focus on strategic things that help both our agency and our clients grow.","Lars Maat","2025-09-25T16:35:39.433Z","2026-06-02T09:53:01.778Z","2025-09-25T16:36:15.147Z","Co-Founder @ Maatwerk Online","100","hours saved per month ","https://whatagraph.com/case-studies/maatwerk-online","y0hb4q7mnpebconrjo91ehs2",{"id":1207,"name":1208,"alternativeText":1209,"caption":33,"width":1210,"height":1210,"formats":1211,"hash":1217,"ext":384,"mime":385,"size":1218,"url":1219,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1220,"updatedAt":1221,"documentId":1222,"publishedAt":373,"focalPoint":33},15102,"Lars.png","\"Lars - Headshot of a smiling man with fair hair against a teal background.\"",312,{"thumbnail":1212},{"ext":384,"url":1213,"hash":1214,"mime":385,"name":1215,"path":33,"size":1216,"width":1090,"height":1090},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Lars_d8b903a190.png","thumbnail_Lars_d8b903a190","thumbnail_Lars.png",48.09,"Lars_d8b903a190",114.52,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Lars_d8b903a190.png","2025-07-09T12:30:04.259Z","2025-09-08T12:48:17.838Z","ugiiqw70uxxx68jofpwwg6bq",{"id":849,"comment":1224,"reviewed_by":1225,"author":1226,"author_link":33,"createdAt":1227,"updatedAt":1228,"publishedAt":1229,"author_role":1230,"stat_value":1231,"stat_label":1232,"stat_link":1233,"documentId":1234,"author_image":1235,"cta":33},"Whatagraph has become an essential partner for scaling our reporting, and my teams love it because it saves so much time. We’d recommend it to any team looking to automate data reporting and use AI for insights."," ","Danielle Roberts","2025-11-03T14:10:42.650Z","2026-06-02T14:50:31.141Z","2025-11-03T14:10:52.025Z","Director of Implementation & Support @ Rentable","5000","data sources streamlined","https://whatagraph.com/case-studies/rentable","nky1rs41ijx7wwq0y4cddk1g",{"id":1236,"name":1237,"alternativeText":1238,"caption":1226,"width":578,"height":736,"formats":33,"hash":1239,"ext":384,"mime":385,"size":1240,"url":1241,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1242,"updatedAt":1243,"documentId":1244,"publishedAt":373,"focalPoint":33},15642,"Danielle Roberts.png","Here's the alt text for the image:\n\nDanielle Roberts - Smiling woman with glasses, wearing a maroon blazer, against a green foliage background.\n","Danielle_Roberts_b5b618e6a1",36.56,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Danielle_Roberts_b5b618e6a1.png","2025-10-14T09:10:25.220Z","2025-10-14T09:10:26.849Z","lcx7y9wapn66acc4w95st3m0",{"id":816,"comment":1246,"reviewed_by":33,"author":1247,"author_link":33,"createdAt":1248,"updatedAt":1249,"publishedAt":1250,"author_role":1251,"stat_value":1252,"stat_label":1253,"stat_link":1254,"documentId":1255,"author_image":1256,"cta":33},"Whatagraph is easy to use, visually attractive, and much smoother compared to tools like Looker Studio.","Stef Oosterik","2025-09-08T12:56:18.270Z","2026-06-02T09:53:54.139Z","2025-09-08T12:56:23.170Z","Quality Manager @ Dtch. Digitals","50%","decreased in client churn","https://whatagraph.com/case-studies/dtch-digitals","pto50m4idn06nw5lr7ylz2t7",{"id":1257,"name":1258,"alternativeText":1259,"caption":33,"width":948,"height":942,"formats":33,"hash":1260,"ext":384,"mime":385,"size":1261,"url":1262,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1263,"updatedAt":1264,"documentId":1265,"publishedAt":373,"focalPoint":33},15401,"Stef Oosterik.png","Here's the alt text for the image:\n\nStef Oosterik - Headshot of a smiling man wearing a dark blue shirt.\n","Stef_Oosterik_25e29cb63b",20.26,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Stef_Oosterik_25e29cb63b.png","2025-09-08T13:09:33.214Z","2025-09-08T13:27:11.989Z","n81g5g1ww2litc2zux0apbgb",{"id":869,"comment":1267,"reviewed_by":33,"author":1268,"author_link":33,"createdAt":1269,"updatedAt":1270,"publishedAt":1271,"author_role":1272,"stat_value":1273,"stat_label":1274,"stat_link":1275,"documentId":1276,"author_image":1277,"cta":33},"The biggest advantage of Whatagraph is having everything in one place. Funnel was two to three times more expensive than Whatagraph.","Linda van Baal","2026-03-09T07:07:58.774Z","2026-06-02T09:55:40.348Z","2026-03-09T07:08:15.171Z","Online Marketing Consultant @ YourFellow","65%","cost savings vs. Funnel","https://whatagraph.com/case-studies/yourfellow","kl65xap4djercdlogrtotyuo",{"id":1278,"name":1279,"alternativeText":1280,"caption":33,"width":1281,"height":1281,"formats":1282,"hash":1290,"ext":1284,"mime":1287,"size":1291,"url":1292,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1293,"updatedAt":1294,"documentId":1295,"publishedAt":373,"focalPoint":33},16396,"Linda.jpeg","Linda - Woman with blond hair and green sweater is smiling.",800,{"thumbnail":1283},{"ext":1284,"url":1285,"hash":1286,"mime":1287,"name":1288,"path":33,"size":1289,"width":1090,"height":1090},".jpeg","https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Linda_782eab4075.jpeg","thumbnail_Linda_782eab4075","image/jpeg","thumbnail_Linda.jpeg",6.12,"Linda_782eab4075",150.77,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Linda_782eab4075.jpeg","2026-02-18T10:03:07.626Z","2026-02-18T10:03:09.475Z","duk1sdpcgdxbgkevyd116x6r",{"id":741,"comment":1297,"reviewed_by":33,"author":1298,"author_link":33,"createdAt":1299,"updatedAt":1300,"publishedAt":1301,"author_role":1302,"stat_value":1303,"stat_label":1203,"stat_link":1304,"documentId":1305,"author_image":1306,"cta":33},"Whatagraph took us to the next level with our clients and within our team. Our relationships with clients have been amazing, and we’ve even been able to retain them longer. 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