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25+ event widgets to spice up your Facebook Ads reports

We dived into the realms of Facebook API and returned with a full bunch of new widgets to help you visualize your Facebook pixel events.

You said: How come you guys don’t have all events for Facebook pixels?

We say: We do now!

We are very much excited to introduce 27 brand new widgets for your Facebook Ads campaign visualization. If you use standard Facebook Ads events, you will find these new widgets a great help and a great addition to your marketing reports.

New widgets are divided into several event categories:

  • Purchase
  • Generate leads
  • Complete registration
  • Add payment info
  • Add to cart
  • Add to wishlist
  • Initiate checkout
  • Search
  • View content

Let’s go through them together!

1. Facebook Purchase Events

On_Facebook purchase events

On-Facebook purchases

This is the number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your adverts. Purchases on Facebook may include conversions such as event ticket sales, travel bookings or cinema ticket sales that occur in Facebook-owned properties.

Cost per on-Facebook purchase

That’s the average cost of on-Facebook purchase

Conversion value of purchase on Facebook

This is the total value of on-Facebook purchase conversions

2. Generate Lead Events

You might have noticed, we already had a few widgets created specifically for lead events: website leads and cost per lead (form), as it is now called in Facebook Business Manager.

Today, we have 3 more widgets joining in.

Facebook Ads generate leads events

Cost per website lead

This is the average cost of your website lead.

Website leads conversion value

The total value of website leads conversions

Leads (form)

That’s another form of Facebook leads, described as the number of form responses submitted after people clicked on Facebook lead adverts.

3. Website Registration Events

Facebook Ads: website registration events visualized

Website registrations completed

This widget shows the number of complete registration events tracked by the pixel on your website and attributed to your adverts.

Cost per website registration completed

Shows the average cost of each website registration complete.

Website registrations completed conversion value

This is the total value of website registrations completed conversion.

4. Add Payment Info Events

Facebook Ads: add payment info events visualized

Website payment info adds

This is the number of 'add payment info' events tracked by the pixel on your website and attributed to your adverts.

Cost per website payment info add

The average cost of each 'website payment info add' event.

Website payment info adds conversion value

The total value of 'website payment info adds' conversions.

5. Add to Cart Events

Facebook Ads: add to basket events visualized

Website adds to basket

This widget shows the number of 'add to basket' events tracked by the pixel on your website and attributed to your adverts.

Cost per website add to basket

This shows the average cost of 'website add to basket' events.

Website adds to basket conversion value

The total value of 'website add to basket' conversions

6. Add to Wishlist Events

Facebook Ads: add to wishlist events visualized

Website adds to wishlist

The number of 'add to wishlist' events tracked by the pixel on your website and attributed to your adverts.

Cost per website add to wishlist

The average cost of 'website add to wishlist' events.

Website adds to wishlist conversion value

The total value of 'website add to wishlist' conversions.

7. Checkouts Initiated Events

Facebook Ads: checkouts initiated events visualized

Website checkouts initiated

Described as the number of 'website checkouts initiated' events tracked by the pixel on your website and attributed to your adverts.

Cost per website checkout initiated

The average cost of 'website checkouts initiated' events.

Website checkouts initiated conversion value

The total value of 'website checkouts initiated' conversions.

8. Website Searches Events

When you run a shopping site or a news site, these event widgets will definitely make sense to you!

Facebook Ads: website searches events visualized

Website searches

The number of 'website searches' events tracked by the pixel on your website and attributed to your adverts.

Cost per website search

The average cost of 'website searches' events.

Website searches conversion value

The total value of 'website searches' conversions.

9. Website Content Views Events

These are three last widgets that just arrived to your Facebook Ads reports.

Facebook Ads: website content views events visualized

Website content views

The number of 'website content views' events tracked by the pixel on your website and attributed to your adverts.

Cost per website content view

The average cost of 'website content views' events.

Website content views conversion value

The total value of 'website content views' conversions.

And now, to you!

You can find all of these new widgets in your report builder. Go on, give it a go!

Change your Whatagraph report source to Facebook Ads to find new Facebook Ads events widgets

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