Facebook Introduces a New Info and Ads section on Facebook Pages

Another groundbreaking change from Facebook - you can now see your competitors’ ads. How?

Facebook is taking significant steps to bring more transparency to ads and Pages on Facebook. Giving people more information about any organization and the ads it's currently running will mean increased accountability for bad actors, which will help to prevent abuse on Facebook.

Active ads running on a Page

From the Info and Ads tab, people will be able to view the active ads a Page is running across Facebook, Instagram, Messenger and Audience Network, even if they’re not in the target audience. People can click on interactive elements of the ads, but engagement, such as Likes, comments or shares will not be available. In addition, impressions, video views and clicks on ads within the Info and Ads section will not be counted and advertisers will not be charged for this ads activity.

More information about Pages

We’re increasing the information you see about Pages with a Page Info section that shows additional context such as the date the Page was created and recent Page name changes. We will continue to add to the information we share about Pages over time.

How to find it?

Click on the Info and ads button on any Facebook page and see what ads they‘re running – even if they‘re not targeting you. Desktop - the button's on the left, mobile - top right. You can now analyze what products the competition is pushing, approximate what audiences they‘re targeting, and see all their copy version.

Roberta
Written By Roberta
whatagraph
How a marketing agency found the most comprehensive solution for their marketing reports
A story on how a marketing agency in Ireland finally found the best tool for their reports.
whatagraph
A Marketer's List of New Year’s Resolutions for 2019
Don’t forget yourself when you lay out your marketing plans for 2019. This list of resolutions for marketers will give you some ideas for strategic places to focus on for the coming year.
whatagraph
The Definitive 2019 Social Media Holiday Calendar
Running out of ideas for what to post on social media? We’ve got your problem solved. Our 2019 Social Media Holiday Calendar has a holiday for every day. You can download it as a Google Calendar, too.
Don’t forget yourself when you lay out your marketing plans for 2019. This list of resolutions for marketers will give you some ideas for strategic places to focus on for the coming year.
Read more...
Pam Neely
1 week ago 9 min read
Running out of ideas for what to post on social media? We’ve got your problem solved. Our 2019 Social Media Holiday Calendar has a holiday for every day. You can download it as a Google Calendar, too.
Read more...
Pam Neely
1 month ago 12 min read
Facebook Ads split test is not a new feature, but did you know you can build automated Whatagraph reports to show the results of your A/B testing? Learn how in this post.
Read more...
Giedre
1 month ago 5 min read