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Ads MCP: How to Connect Google Ads to Claude & Trust the Answers","google-ads-mcp","\u003Cp>You can connect Google Ads to Claude easily with a Google Ads MCP.\u003C/p>\u003Cp>But the harder question is - can you trust the answers Claude gives you? \u003C/p>\u003Cp>In this article we’ll show you not only how to connect Google Ads to Claude, but also how to get answers you can actually stand behind. \u003C/p>","\u003Cp>Ask Claude which campaigns are wasting budget this month and it'll give you a confident, well-formatted answer. \u003C/p>\u003Cp>But something about that answer just \u003Ci>feels\u003C/i> off.\u003C/p>\u003Cp>You can’t fully trust it and you’re back to square one comparing that data with your spreadsheet or Google Ads Manager dashboard, just to find out your gut feeling was right.\u003C/p>\u003Cp>We’ve seen this come up constantly in our conversations with marketers.\u003C/p>\u003Cp>One performance director from a mid-size agency told us their team already uses Claude, but the data layer underneath it \u003Cstrong>- inconsistent campaign naming, multiple conversion actions per client, asset group vs. ad group segmentation -\u003C/strong> made it impossible for Claude to give them accurate answers. \u003C/p>\u003Cp>That's the problem this article is about. In this article we'll cover:\u003C/p>\u003Cul>\u003Cli>What a Google Ads MCP server actually is\u003C/li>\u003Cli>Three types of connectors and why only one gives you trustworthy answers\u003C/li>\u003Cli>What to set up in Whatagraph before you connect\u003C/li>\u003Cli>How to connect Google Ads to Claude\u003C/li>\u003Cli>A full prompt library organized by use case so you can hit the ground running\u003C/li>\u003C/ul>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>\u003Cstrong>TL;DR\u003C/strong>\u003C/p>\u003Cul>\u003Cli>A Google Ads MCP server is a connector that lets Claude query your Google Ads data in plain language.\u003C/li>\u003Cli>Not all MCPs are equal. There are three types: single platform MCPs, stitched connector MCPs, and MCPs over a governed data layer. If you want accurate answers from Claude, use the third one.\u003C/li>\u003Cli>Before connecting, set up your data layer in Whatagraph first: connect your sources, set currencies, organize into Spaces, define custom metrics, create custom dimensions, and blend or group your channels. \u003C/li>\u003Cli>Once connected, you can query campaign performance, track budget pacing, run period-over-period analysis, troubleshoot discrepancies, and more - all in plain language. Find a prompt and skill library at the end of the article.\u003C/li>\u003Cli>You can build your own connector to Claude but it requires a lot of time and coding. If you're a developer, this is great. But we don't recommend it for marketers or non-technical folks.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Ch2>What is a Google Ads MCP server exactly?\u003C/h2>\u003Cp>A Google Ads MCP server is a connector that gives an LLM like Claude direct access to your Google Ads data. You can query Google Ads data without downloading and uploading CSVs and get answers about campaign performance, budget, conversions, and more, in plain language. \u003C/p>\u003Cp>MCP stands for Model Context Protocol, an open standard introduced by Anthropic in late 2024. \u003C/p>\u003Cp>\u003Ca href=\"https://www.linkedin.com/in/arturaslazejevas/\" target=\"_blank\" rel=\"noopener noreferrer\">Arturas Lazejevas\u003C/a>, CTPO of Whatagraph, puts it in plain terms:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>Think of MCP as a door that LLMs like Claude or ChatGPT can use to access any of your systems that you connect (through the MCP).\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>But isn’t this an API? Not really. \u003C/p>\u003Cp>The difference between MCP and a traditional API is the fluidity. Arturas explains it well:\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>An API is a robot on a factory floor programmed to build a box. It works great - until the hammer changes. Then it stops and needs reprogramming. MCP is fluid and more like a human. A bit slower, but it adapts on the fly.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>This means, unlike an API, with an MCP, you can add new tools, update existing ones, and Claude will adjust automatically because it reads the tool descriptions and figures out how to use them on the fly.\u003C/p>\u003Ch2>3 different types of MCPs for Google Ads\u003C/h2>\u003Cp>Not all Google Ads MCP connectors are built equally, however. Before you pick one, there are a few questions worth asking: \u003C/p>\u003Cul>\u003Cli>Where does it actually pull data from - raw API or a unified data layer? \u003C/li>\u003Cli>Does it handle multiple accounts in a single query?\u003C/li>\u003Cli>How are metrics defined, and who does the currency conversion? \u003C/li>\u003Cli>And most importantly - can you trust the answers it gives Claude, or is Claude doing data engineering inside the conversation every time you ask something?\u003C/li>\u003C/ul>\u003Cp>The answers depend entirely on which type of connector you're using. The wire protocol connecting Claude to your data looks identical from the outside. But what's underneath it is a different story.\u003C/p>\u003Cp>Arturas, our CTPO, wrote a LinkedIn post on this:\u003C/p>\u003Cp><iframe src=\"https://www.linkedin.com/embed/feed/update/urn:li:share:7459585517937152000?collapsed=1\" height=\"669\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\"></iframe>\u003C/p>\u003Ch3>1. A single platform MCP\u003C/h3>\u003Cp>This is Google's own MCP, or a direct API wrapper built on top of it. It answers questions about one account cleanly and quickly. For single-account, single-channel questions, it works exactly as advertised.\u003C/p>\u003Cp>The limitation is just as clear: the moment you ask anything that requires context from a second account or a second channel, you're on your own. Most questions agencies actually ask require that context.\u003C/p>\u003Ch3>2. Stitched connector MCPs\u003C/h3>\u003Cp>Multiple raw API connectors hooked into the same Claude conversation, with nothing shared between them. Google Ads spend and Meta spend sitting side by side, but not speaking to each other.\u003C/p>\u003Cp>Ask “what's my blended ROAS across Google and Meta this month?” and Claude does the reconciliation itself, inside the conversation, every time.\u003C/p>\u003Cp>Three people ask the same question, three different numbers come back. You can't tell which is right without checking the platforms manually - which is exactly the work the MCP was supposed to remove.\u003C/p>\u003Ch3>3. An MCP over a governed data layer\u003C/h3>\u003Cp>A protocol sitting on top of a unified data model, where metrics are defined once, currencies are converted at ingest, campaign names are normalized across accounts, and attribution logic is reconciled before it ever reaches Claude.\u003C/p>\u003Cp>This is how Whatagraph's MCP is built. As Arturas explains: \u003C/p>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>Whatagraph doesn't query separate connectors like Facebook, Google Analytics, and Google Ads on the fly and have Claude reason about it. We unify all of that data as it comes in. The MCP is just the query layer on top.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>Ask the same question on Monday and Friday, you get the same answer. That consistency isn't a feature of the MCP itself - it's a feature of what's been built underneath it.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/3_different_types_of_Google_Ads_MC_Ps_837634fe7f.png\" alt=\"3 Different Types Of Google Ads Mcps - A comparison chart of three types of platforms.\">\u003C/p>\u003Ch3>→ Can you build your own MCP connector for Google Ads? \u003C/h3>\u003Cp>Technically, yes.\u003C/p>\u003Cp>Google has an \u003Ca href=\"https://developers.google.com/google-ads/api/docs/developer-toolkit/mcp-server\" target=\"_blank\" rel=\"noopener noreferrer\">official Google Ads MCP server\u003C/a> you can self-host and connect to Claude. It's open source, built in Python, and exposes two core tools - one to list accessible accounts and one to run GAQL queries. \u003C/p>\u003Cp>To get it running you'll need a developer token, a Google Cloud project, and OAuth credentials. This is great if you're a developer but we wouldn't recommend it for marketers and non-technical folks. \u003C/p>\u003Cp>\u003Ca href=\"https://www.linkedin.com/in/pau-ferrer/\" target=\"_blank\" rel=\"noopener noreferrer\">Pau Ferrer\u003C/a>, a PPC marketer and marketing engineer, also built his own from scratch using Claude Code - though he told us it took him a month and a lot of wrangling with codes and scripts.\u003C/p>\u003Cp>If you're comfortable with code and managing one or two accounts, it's doable. But keep in mind too that what you're getting is raw API output - no normalization, no metric definitions, no currency conversion. That part is still on you to build.\u003C/p>\u003Cp>And the time and work pile up fast as you scale. \u003C/p>\u003Cp>\u003Ca href=\"https://www.linkedin.com/in/laurynas-arminas/\" target=\"_blank\" rel=\"noopener noreferrer\">Laurynas Arminas\u003C/a>, Whatagraph's Product Manager, has seen this pattern play out with several marketing agencies. He says: \u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>It's easy to get something 80% done and think you're there. But then you realize how hard that remaining 20% is. Once you're working with seven different channels, seven different places pulling data from MCPs, things start getting confusing. Every time you add a client or a channel, you need to update everything - and things slip through the cracks.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>API changes break things. Deprecated metrics need chasing. Campaign naming conventions drift across clients. \u003C/p>\u003Cp>At two or three clients and two channels, a homemade connector does the job. At ten clients and five channels, it becomes a maintenance job that can take over your actual job.\u003C/p>\u003Cp>If you’d rather invest in a pre-made Google Ads MCP, the fastest and most trustworthy option is Whatagraph - because it’s an MCP built on top of a governed data layer that actually gives you answers you can fully trust -\u003Ci> without\u003C/i> the physical labor or time to build and maintain your own. \u003C/p>\u003Cp>Here’s one of our customers being “super excited” about Whatagraph’s MCP: \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_Google_Ads_MCP_excitement_90df746583.png\" alt=\"Whatagraph Google Ads MCP Excitement - Email with excited message about MCP.\"> \u003C/p>\u003Cp>Here's how to connect to Claude or ChatGPT using Whatagraph.\u003C/p>\u003Ch2>How to connect Google Ads to Claude with Whatagraph MCP\u003C/h2>\u003Cp>Setting up Claude Google Ads access through Whatagraph takes a few minutes. \u003C/p>\u003Cp>Before you start, make sure you have three things ready: \u003C/p>\u003Col>\u003Cli>a Whatagraph account with your Google Ads account connected (\u003Ca href=\"https://live.whatagraph.com/auth/register\">sign up for free here\u003C/a>)\u003C/li>\u003Cli>a Claude account\u003C/li>\u003Cli>Owner or Full Admin access to your Claude workspace. \u003C/li>\u003C/ol>\u003Cp>If you're on a team plan and don't see the option to add a custom connector, you'll need whoever manages the account to do this part.\u003C/p>\u003Cp>\u003Cstrong>A trick: \u003C/strong>log into your Whatagraph account in the same browser you're using for Claude. It makes the authorization step a one-click thing instead of a whole separate login flow.\u003C/p>\u003Cp>Here’s a video walkthrough:\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/_72ej39xhn4?si=1_58OipfR1MQXGVb\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/_72ej39xhn4\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Ch3>Step 1: Connect your Google Ads account in Whatagraph\u003C/h3>\u003Cp>If you haven't already, connect your Google Ads account as a data source inside Whatagraph. This is where the data actually lives - the MCP just gives Claude a way to query it.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Step_1_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_a67290ee06.png\" alt=\"Google Ads MCP - A menu with the Customize option selected and the Connectors screen.\">\u003C/p>\u003Ch3>Step 2: Set up your data layer\u003C/h3>\u003Cp>This is a non-negotiable. As Arturas puts it: \u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>My suggestion would be to really embed your business logic into Whatagraph first, so that Claude doesn't need to reason about it. It doesn't need to figure that stuff out every time.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>Here's what to set up before you start querying:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Set the currency for each source\u003C/strong> - if you're managing accounts in different currencies, set the original currency per source so spend figures are consistent before they reach Claude\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Set_currency_Google_Ads_MCP_4844beb284.png\" alt=\"Set Currency - Dropdown menu to select currency. Search bar at the top.\">\u003C/figure>\u003Cul>\u003Cli>\u003Cstrong>Organize sources into Spaces by client or location\u003C/strong> - Claude scopes queries by Space, so if your sources aren't organized this way, it has to search across everything.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Set_up_Spaces_Google_Ads_MCP_92a6ffdf15.png\" alt=\"Set Up Spaces - A modal window labeled \">\u003C/figure>\u003Cul>\u003Cli>\u003Cstrong>Tag your sources\u003C/strong> (optional but useful) - label sources by client, region, campaign type, or account manager so you can filter by those labels in Claude without spelling out which sources to include every time.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Assign_tags_Google_Ads_MCP_3aaa5bcbcd.png\" alt=\"Assign Tags - A menu with tag names and the option to create new tags.\">\u003C/figure>\u003Cul>\u003Cli>\u003Cstrong>Create Source Groups for similar channels\u003C/strong> - if you're running Google Ads alongside Meta Ads, Bing, or LinkedIn, aggregate them into a single unified source. Claude can then query across all of them in one go.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Source_groups_Google_Ads_MCP_944d0267cc.png\" alt=\"Source Groups - A configuration interface showing unified fields and source options.\">\u003C/figure>\u003Cul>\u003Cli>\u003Cstrong>Create data blends for different channel types\u003C/strong> - for channels that don't share the same report type, like Google Ads and Shopify or Google Ads and GA4, use a blend to merge them into one virtual source with a shared join key like date or campaign UTM.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Blend_data_sources_Google_Ads_MCP_65b4277b81.png\" alt=\"Blend Data Sources - Two data source panels side-by-side in an application interface.\">\u003C/figure>\u003Cul>\u003Cli>\u003Cstrong>Define your custom metrics and formulas\u003C/strong> - set your ROAS formula, what counts as a conversion, how you calculate CPA. If a client has multiple conversion actions, define which ones count toward ROAS here so Claude always uses the right definition.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Custom_formulas_Google_Ads_MCP_dbaba8d403.png\" alt=\"Custom Formulas - Screenshot of a custom formula configuration panel.\">\u003C/figure>\u003Cul>\u003Cli>\u003Cstrong>Set up custom dimensions if needed\u003C/strong> - if your campaign naming is inconsistent across clients or channels, normalize it here. \"Brand,\" \"Brand_Exact,\" and \"01_Brand_Search\" can all show up as \"Brand\" when Claude queries them.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Custom_dimensions_Google_Ads_MCP_0803e90e2a.png\" alt=\"Custom Dimensions - A panel with channel and field selectors for Google and Facebook Ads.\">\u003C/figure>\u003Cp>The more of this you do upfront, the better Claude's answers will be.\u003C/p>\u003Ch3>Step 3: Add the Whatagraph MCP connector in Claude\u003C/h3>\u003Cp>Open Settings in Claude and navigate to Connectors. Look for the option to add a custom connector, and paste in the Whatagraph MCP server URL:\u003C/p>\u003Cp>\u003Ca href=\"https://mcp.whatagraph.com/mcp\">https://mcp.whatagraph.com/mcp\u003C/a>\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Step_2_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_9eb624c1b6.png\" alt=\"Google Ads MCP - Dialog box for adding a custom connector with URL.\">\u003C/figure>\u003Ch3>Step 4: Authorize the connection\u003C/h3>\u003Cp>Claude will open a Whatagraph authorization page. If you're already logged in, you'll go straight to team selection - pick the team you want Claude to access and click Authorize. No API keys, no passwords, just the one click.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Step_3_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_ecb7300487.png\" alt=\"Google Ads MCP - Authorization request screen with Claude requesting account access.\">\u003C/figure>\u003Ch3>Step 5: Set permissions to \"Always allow\"\u003C/h3>\u003Cp>Once connected, you'll see a list of tool permissions. If these are set to \"Needs approval,\" Claude will ask you to authorize every single time it pulls data, which gets annoying quickly. Switch it to \"Always allow\" to skip that.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Step_4_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_8722cf10b0.png\" alt=\"Google Ads MCP - A dialog box shows Whatagraph tool permissions.\">\u003C/figure>\u003Ch3>Step 6: Test it\u003C/h3>\u003Cp>Ask Claude: \"What do you have access to in my Whatagraph account?\" It should come back with your connected sources and account details. If it does, you're good to go.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Step_5_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_b7ec974152.png\" alt=\"Google Ads MCP - Dialog box requesting permission for Claude to access Whatagraph.\">\u003C/figure>\u003Ch3>Step 7: Load the ready-made skills (recommended)\u003C/h3>\u003Cp>Whatagraph ships a set of pre-built skills you can \u003Ca href=\"https://github.com/whatagraph/whatagraph-skills/tree/main/skills\">download from GitHub\u003C/a> and upload to Claude under Customize > Skills. \u003C/p>\u003Cp>Think of them as ready-made workflows for the most common agency tasks - spend analysis, client briefings, source audits, cross-channel performance. Once loaded, you activate them by typing / and referencing the skill by name.\u003C/p>\u003Cp>As Laurynas explains it: “Skills don't unlock data that MCP can't already access. They change how the assistant works with that data. Each one either sequences multiple tool calls in a logical order, or brings structured knowledge so you don't have to piece the picture together yourself.”\u003C/p>\u003Cp>Once it's all connected, every conversation in Claude has access to your governed Google Ads data. \u003C/p>\u003Ch2>Prompts & skills library by use case\u003C/h2>\u003Cp>Once your Google Ads data is connected and your business logic is set up in Whatagraph, here's what you can actually do with it in Claude. \u003C/p>\u003Cp>All of these work with the\u003Ca href=\"https://mcp.whatagraph.com/mcp\" target=\"_blank\" rel=\"noopener noreferrer\"> Whatagraph MCP connector\u003C/a>. \u003C/p>\u003Cp>\u003Cstrong>First, download the skills from \u003C/strong>\u003Ca href=\"https://github.com/whatagraph/whatagraph-skills/tree/main/skills\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cstrong>Whatagraph GitHub skills library\u003C/strong>\u003C/a>\u003Cstrong> and upload them onto Claude to get structured, reliable output without having to write long prompts from scratch every time.\u003C/strong>\u003C/p>\u003Cp>Want more pre-made skills? Check out \u003Ca href=\"https://ferrerponseti.com/en/claude-skills/\" target=\"_blank\" rel=\"noopener noreferrer\">this Claude Skills for Growth Marketing Skills repo\u003C/a> made and open-sourced by Pau Ferrer, Paid Media Specialist and marketing engineer.\u003C/p>\u003Ch3>Campaign performance\u003C/h3>\u003Cp>The question most people start with when they connect Google Ads to Claude is straightforward: how do I analyze my Google Ads campaigns with Claude, and where do I begin? Here's where to start.\u003C/p>\u003Cp>Try these prompts:\u003C/p>\u003Cul>\u003Cli>\"Show me how my Google Ads campaigns performed this month compared to last month. Break it down by campaign name and include spend, clicks, and conversions.\"\u003C/li>\u003Cli>\"Which campaigns have the highest CPA this month?\"\u003C/li>\u003Cli>\"Show me spend, impressions, and ROAS for all active campaigns in the last 14 days.\"\u003C/li>\u003Cli>\"How did overall paid performance this month compare to last month across all channels?\"\u003C/li>\u003Cli>\"Is my CTR improving or declining over the last 8 weeks?\"\u003C/li>\u003Cli>\"Show me a week-over-week comparison of clicks and conversions from Google Ads.\"\u003C/li>\u003Cli>\"Which campaigns have the lowest ROAS this month?\"\u003C/li>\u003Cli>\"Find campaigns where spend has increased but conversions have dropped compared to last month.\"\u003C/li>\u003Cli>\"Which ad sets have a CTR below 1% right now?\"\u003C/li>\u003C/ul>\u003Ch3>Budget and pacing\u003C/h3>\u003Cp>Ask Claude to calculate where you are mid-month and whether you're on track, without logging into each ad platform separately.\u003C/p>\u003Cp>Try these prompts:\u003C/p>\u003Cul>\u003Cli>\"How much have I spent on Google Ads so far this month, and what's the daily average?\"\u003C/li>\u003Cli>\"If my monthly budget for Google Ads is €10,000, how much should I have spent by today?\"\u003C/li>\u003Cli>\"Which sources are pacing ahead of budget this month based on current spend?\"\u003C/li>\u003Cli>\"How much have I spent across all channels in the last 30 days?\"\u003C/li>\u003Cli>\"Give me a channel comparison: impressions, clicks, spend, and ROAS across Google Ads, Meta, and LinkedIn.\"\u003C/li>\u003Cli>\"Which channel has the best ROAS right now?\"\u003C/li>\u003Cli>\"Which campaigns have a ROAS above target but are losing impression share due to budget constraints? Rank by potential upside.\"\u003C/li>\u003Cli>\"Show me cost, conversion_value, roas, impression_share_lost_budget, and impression_share_lost_rank for all active campaigns this month.\"\u003C/li>\u003C/ul>\u003Cp>Note: for goal-line tracking against a specific budget target, set up Goals directly in Whatagraph first. Claude can then read those targets alongside current spend.\u003C/p>\u003Ch3>Audience and creative\u003C/h3>\u003Cp>Compare ad performance across channels and audience segments to figure out which creatives and audiences are actually pulling weight.\u003C/p>\u003Cp>Try these prompts:\u003C/p>\u003Cul>\u003Cli>\"Which Google Ads creatives had the best CTR last week? Include spend, impressions, clicks, and CTR for the top 10.\"\u003C/li>\u003Cli>\"Compare CTR across my Google Ads and Meta ads for the last 30 days.\"\u003C/li>\u003Cli>\"Which ads have high spend but low CTR right now?\"\u003C/li>\u003Cli>\"Break down cost, conversions, cost_per_conversion, and conversion_rate by audience_name and audience_type for all search campaigns in the last 30 days.\"\u003C/li>\u003Cli>\"Compare the CPA of in-market audiences against the base for the same campaigns. Which audience segments justify a bid adjustment?\"\u003C/li>\u003Cli>\"Which remarketing audiences have the lowest CPA this month?\"\u003C/li>\u003C/ul>\u003Ch3>PMax and conversion actions\u003C/h3>\u003Cp>Try these prompts:\u003C/p>\u003Cul>\u003Cli>\"For my PMax campaigns, break down cost, conversions, and conversion_value by asset_group_name. Which asset groups are performing below my ROAS target of [X]? Compare against my non-PMax campaigns for the same period.\"\u003C/li>\u003Cli>“Pull conversion_action_name, conversions, and cost_per_conversion for [client name] for the last 30 days. Break down performance by conversion action type.”\u003C/li>\u003Cli>\"Which conversion actions are driving the most spend but the fewest high-value conversions for [client name] this month? Flag any where exceeds [target] for primary conversion actions only.\"\u003C/li>\u003Cli>\"Show me a location-by-location breakdown of cost, conversions, and roas for [client name]'s PMax campaign. Each asset group represents one location - which locations are above and below target?\"\u003C/li>\u003Cli>\"For clients with multiple conversion actions, pull total and filtered to primary conversion actions only - exclude micro-conversions like phone clicks and video views from the ROAS calculation.\"\u003C/li>\u003Cli>“Which PMax asset groups have the highest this month? Compare against my non-PMax campaigns.”\u003C/li>\u003Cli>\"Show me a week-over-week trend for my PMax campaigns: cost, conversions, conversion_value, and roas. Is performance improving or declining?\"\u003C/li>\u003C/ul>\u003Ch3>Search terms and keywords\u003C/h3>\u003Cp>Use Claude to find wasted spend in Google Ads faster than any manual search term report. Surface wasted spend, quality score issues, and cannibalizing match types without manually pulling search term reports.\u003C/p>\u003Cp>Try these prompts:\u003C/p>\u003Cul>\u003Cli>\"Pull search_term, match_type, campaign_name, cost, conversions, and conversion_rate for the last 30 days. Which search terms are spending the most with zero conversions?\"\u003C/li>\u003Cli>\"Find search terms that appear across more than one match type in the same ad group. For each duplicate, which match type has the lower CPA?\"\u003C/li>\u003Cli>\"Which search terms have more than 100 impressions but a CTR below 0.5%? These might need negative keywords or dedicated ad copy.\"\u003C/li>\u003Cli>\"Pull keyword_text, match_type, device, cost, conversions, and cost_per_conversion for all search campaigns in the last 60 days. Find all keyword and device combinations where cost_per_conversion exceeds [your target CPA] by more than 50%.\"\u003C/li>\u003Cli>\"Which keywords have the highest this month? Break down by and flag any using max conversions bidding.\"\u003C/li>\u003Cli>\"Show me all keywords with a quality_score of 4 or below, their campaign_name, ad_group_name, expected_ctr_rating, landing_page_experience_rating, ad_relevance_rating, average_cpc, and cost over the last 30 days. Prioritize by cost descending.\"\u003C/li>\u003Cli>\"For the top 20 keywords by spend with low quality scores, what's the most common failing component - CTR, relevance, or landing page?\"\u003C/li>\u003Cli>\"Flag cases where broad or phrase match is outspending exact match on the same query.\"\u003C/li>\u003C/ul>\u003Ch3>Account health and auditing\u003C/h3>\u003Cp>Check the health of your connected sources and audit reports before they go to clients.\u003C/p>\u003Cp>Try these prompts:\u003C/p>\u003Cul>\u003Cli>\"Are there any broken or disconnected sources right now?\"\u003C/li>\u003Cli>\"Show me all sources that are failing and which space they belong to.\"\u003C/li>\u003Cli>\"Do I have any reports that aren't set up with automated delivery?\"\u003C/li>\u003Cli>\"What tabs does [Report Name] have, and what's on each one?\"\u003C/li>\u003Cli>\"Are there any sources in [Report Name] with missing or zero data?\"\u003C/li>\u003Cli>\"Export the data from the summary widget in [Report Name] so I can check the numbers.\"\u003C/li>\u003Cli>\"My Google Ads spend in Whatagraph is lower than in Google Ads Manager, why?\"\u003C/li>\u003Cli>\"Are there any filters applied to [Report Name] that might be excluding data?\"\u003C/li>\u003Cli>\"Show me a day-by-day breakdown of conversions for the last two weeks so I can spot where it diverges.\"\u003C/li>\u003C/ul>\u003Ch3>Client reporting\u003C/h3>\u003Cp>Ask Claude for plain-language summaries and executive briefings before client calls, without opening multiple tabs. Getting a Google Ads performance summary across all clients in Claude is one of the most time-saving things you can do before a weekly review.\u003C/p>\u003Cp>Try these prompts:\u003C/p>\u003Cul>\u003Cli>\"Give me an executive summary of [Client Name]'s performance for the last 14 days.\"\u003C/li>\u003Cli>\"What were the top 5 campaigns by conversions for [Client Name] this month, and how do they compare to last month?\"\u003C/li>\u003Cli>\"Summarize the key wins and issues across all sources in the [Space Name] space.\"\u003C/li>\u003Cli>“Using Google Ads data for [client name] for this month vs. last month: compare cost, impressions, clicks, ctr, conversions, cost_per_conversion, and conversion_value. Write a 3-paragraph summary that leads with the headline result, explains the two biggest drivers of that change at the campaign or ad group level, and gives one specific recommendation for next month.”\u003C/li>\u003Cli>\"Which clients improved most week-over-week, and which declined? Show cost, conversions, and cost_per_conversion for each.\"\u003C/li>\u003C/ul>\u003Ch3>Goal tracking\u003C/h3>\u003Cp>If you've set Goals in Whatagraph, Claude can pull them and tell you where you stand without opening the platform.\u003C/p>\u003Cp>Try these prompts:\u003C/p>\u003Cul>\u003Cli>\"How are we tracking against our goals this month?\"\u003C/li>\u003Cli>\"Are we on pace to hit our conversion target for this quarter?\"\u003C/li>\u003Cli>\"Which goals are at risk right now based on current performance?\"\u003C/li>\u003Cli>\"How much have I spent on Google Ads so far this month vs. my monthly goal?\"\u003C/li>\u003Cli>\"Which sources are pacing ahead of their targets and which are behind?\"\u003C/li>\u003Cli>\"Which campaigns have a ROAS above target but are losing impression share due to budget? How much incremental budget would be needed to capture that lost share?\"\u003C/li>\u003C/ul>\u003Cp>Now, you’re all set! \u003Ca href=\"https://live.whatagraph.com/auth/login\" target=\"_blank\" rel=\"noopener noreferrer\">Sign up for free for Whatagraph\u003C/a>, start connecting Google Ads to Claude, and get back answers you can trust. \u003C/p>\u003Cp>Want a more personalized walkthrough? \u003Ca href=\"https://whatagraph.com/book-a-call\">Book a demo with our team.\u003C/a> \u003C/p>","2026-05-29T09:03:19.540Z","2026-05-29T13:29:32.727Z","2026-05-29T12:06:26.500Z","2026-05-29",{"id":524,"name":525,"alternativeText":526,"caption":31,"width":527,"height":528,"formats":529,"hash":537,"ext":330,"mime":331,"size":538,"url":539,"previewUrl":31,"provider":318,"provider_metadata":31,"createdAt":540,"updatedAt":541},17131,"Google Ads MCP_ Connect Google Ads to Claude.png","Google Ads MCP Connect Google Ads To Claude - Two logos separated by a plus sign on a split background.",4368,2454,{"thumbnail":530},{"ext":330,"url":531,"hash":532,"mime":331,"name":533,"path":31,"size":534,"width":535,"height":536},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Google_Ads_MCP_Connect_Google_Ads_to_Claude_4c283149be.png","thumbnail_Google_Ads_MCP_Connect_Google_Ads_to_Claude_4c283149be","thumbnail_Google Ads MCP_ Connect Google Ads to Claude.png",35.66,245,138,"Google_Ads_MCP_Connect_Google_Ads_to_Claude_4c283149be",3085.14,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Google_Ads_MCP_Connect_Google_Ads_to_Claude_4c283149be.png","2026-05-29T07:47:30.623Z","2026-05-29T07:47:33.523Z",{"id":382,"title":543,"slug":544,"subheading":545,"createdAt":546,"updatedAt":547,"publishedAt":548},"Marketing analytics & reporting","marketing-analytics-and-reporting","A neverending collection of marketing tips & tricks","2023-05-16T15:41:47.823Z","2025-10-20T11:03:46.562Z","2023-05-18T13:29:41.243Z",[550,554],{"id":86,"tagName":551,"slug":552,"createdAt":553,"updatedAt":553},"Marketing data","marketing-data","2024-08-29T09:10:14.861Z",{"id":82,"tagName":555,"slug":556,"createdAt":557,"updatedAt":558},"Agency guides","agency-guides","2024-08-29T09:03:10.008Z","2024-10-14T09:30:59.637Z",{"id":560,"name":561,"about":562,"email":563,"createdAt":564,"updatedAt":565,"publishedAt":566,"slug":567,"linkedin_url":568,"avatar":569},134,"Yamon","Yamon is a Senior Content Marketing Manager at Whatagraph. \n\nWith an eye for detail and a knack for always considering context, audience, and business goals to guide the narrative, she's on a mission to create genuinely helpful content for marketers. \n\nWhen she’s not working, she’s hiking, meditating, or practicing yoga.","yamon@whatagraph.com","2024-10-04T13:36:17.539Z","2026-05-29T09:56:26.037Z","2024-10-04T13:43:50.159Z","yamon","https://www.linkedin.com/in/yamon-y-57371212b/",{"id":570,"name":571,"alternativeText":31,"caption":31,"width":572,"height":573,"formats":574,"hash":584,"ext":576,"mime":579,"size":585,"url":586,"previewUrl":31,"provider":318,"provider_metadata":31,"createdAt":587,"updatedAt":587},13120,"Professional Headshot_Yamon.jpg",1358,1527,{"thumbnail":575},{"ext":576,"url":577,"hash":578,"mime":579,"name":580,"path":31,"size":581,"width":582,"height":583},".jpg","https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Professional_Headshot_Yamon_f62a036135.jpg","thumbnail_Professional_Headshot_Yamon_f62a036135","image/jpeg","thumbnail_Professional Headshot_Yamon.jpg",7.84,139,156,"Professional_Headshot_Yamon_f62a036135",563.48,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Professional_Headshot_Yamon_f62a036135.jpg","2024-10-14T07:15:02.160Z",{"id":589,"metaTitle":515,"metaDescription":590,"addNoIndex":15,"canonicalURL":31,"metaImage":591},2043,"Learn how to connect Google Ads to Claude with Whatagraph MCP and actually trust the answers. Covers the three types of Google Ads MCP servers, what to set up before you connect, and a full prompt library by use case.",{"id":524,"name":525,"alternativeText":526,"caption":31,"width":527,"height":528,"formats":592,"hash":537,"ext":330,"mime":331,"size":538,"url":539,"previewUrl":31,"provider":318,"provider_metadata":31,"createdAt":540,"updatedAt":541},{"thumbnail":593},{"ext":330,"url":531,"hash":532,"mime":331,"name":533,"path":31,"size":534,"width":535,"height":536},{"id":595,"description":31,"title":31,"items":596},521,[597,601,605,609,613,617,621,625,629,633,637,641,645],{"id":598,"question":599,"answer":600},2607,"What is a Google Ads MCP server?","\u003Cp>\u003Cspan style=\"color:#000000;\">A Google Ads MCP server is a connector that gives a Google Ads AI assistant like Claude direct access to your Google Ads data in plain language - no CSV exports, no dashboards, no code. \u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">MCP stands for Model Context Protocol - and the model context protocol for Google Ads makes it possible for Claude to query your campaign data in plain language without any code. It's an open standard introduced by Anthropic in late 2024. \u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">The server handles the connection between Claude and your data. What determines the quality of Claude's answers isn't the server itself - it's what the server is sitting on top of. \u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">A raw API wrapper and a governed data layer both use the same protocol. The answers they produce are completely different.\u003C/span>\u003C/p>",{"id":602,"question":603,"answer":604},2608,"How do I connect Google Ads to Claude?","\u003Cp>The fastest way is through the Whatagraph Google Ads MCP integration. Paste https://mcp.whatagraph.com/mcp into Claude's custom connector settings, authorize it against your Whatagraph account, and Claude has access to your Google Ads data within a few minutes. \u003C/p>\u003Cp> \u003C/p>\u003Cp>Before you do that though, we highly recommend spending some time setting up your data layer in Whatagraph first - connecting your sources, defining custom metrics, setting currencies, and blending or grouping channels. That setup is what makes Claude's answers reliable rather than just fast.\u003C/p>",{"id":606,"question":607,"answer":608},2609,"Will Claude's Google Ads answers match what I see in the platform?","\u003Cp>It depends on what's underneath the connector. There are three things that typically cause mismatches: \u003C/p>\u003Cp> \u003C/p>\u003Cul>\u003Cli>campaign naming inconsistencies across accounts (Claude can't aggregate reliably if the same campaign type is named differently per client)\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cul>\u003Cli>currency mixing (spend figures are mathematically wrong if currencies aren't converted before the query)\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cul>\u003Cli>metric definition gaps (if \"conversions\" includes micro-conversions in some accounts but not others, Claude's CPA calculation will be off)\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cp>When all three are resolved in Whatagraph before the data reaches Claude - metrics defined once, currencies converted at ingest, naming normalized via custom dimensions - the numbers align. When they're not, Claude will still answer confidently. It just won't always be right.\u003C/p>",{"id":610,"question":611,"answer":612},2610,"Can Claude write changes back to my Google Ads account?","\u003Cp>Not yet - the Whatagraph MCP is currently read-only. \u003C/p>\u003Cp> \u003C/p>\u003Cp>Claude can analyze your data, identify campaigns that need pausing, flag keywords with poor quality scores, and generate a prioritized list of recommended changes, but all edits happen in Google Ads Manager directly. Write functionality is in development. \u003C/p>\u003Cp> \u003C/p>\u003Cp>In the meantime, Arturas Lazejevas, our CTO, recommends keeping it that way until you've built confidence in the setup: “I wouldn't right away click always allow for write functions. Leave it as before acting - ask for approval - until you're absolutely confident it's doing the right thing for your specific context.”\u003C/p>",{"id":614,"question":615,"answer":616},2611,"Can I query multiple Google Ads accounts in one Claude conversation?","\u003Cp>Yes. Connect all your Google Ads accounts in Whatagraph and set up source groups to aggregate them. \u003C/p>\u003Cp> \u003C/p>\u003Cp>Claude can then query across all of them in a single conversation - comparing performance across clients, flagging budget pacing issues in any account, or rolling up spend and ROAS across your entire portfolio without switching between accounts.\u003C/p>",{"id":618,"question":619,"answer":620},2612,"Is it possible to analyze Google Ads performance across all client accounts at once?","\u003Cp>Yes, and this is one of the strongest use cases for the Whatagraph MCP specifically. \u003C/p>\u003Cp> \u003C/p>\u003Cp>Set up source groups to aggregate all your client accounts into a unified view, define your metrics once across all of them, and Claude can give you a cross-account performance summary in a single query. \u003C/p>\u003Cp> \u003C/p>\u003Cp>Ask \"which of my client accounts are pacing ahead of budget this month?\" or \"which campaigns across all accounts have the lowest ROAS?\" and Claude pulls from all of them at once. \u003C/p>\u003Cp> \u003C/p>\u003Cp>This only works reliably when the accounts are normalized through Whatagraph - with a raw API connector, Claude is reconciling each account separately inside the conversation, which means the aggregation math can drift.\u003C/p>",{"id":622,"question":623,"answer":624},2613,"Can I ask Claude about Google Ads and Meta Ads in the same prompt?","\u003Cp>Yes. Connect both sources in Whatagraph, set up a blend or source group depending on how you want to combine them, and Claude can give you a unified cross-channel view in a single query. \u003C/p>\u003Cp> \u003C/p>\u003Cp>The key is doing the reconciliation in Whatagraph first - defining a shared ROAS formula, normalizing conversion definitions across platforms - so Claude isn't trying to combine incompatible metrics on the fly.\u003C/p>",{"id":626,"question":627,"answer":628},2614,"How do I create a Google Ads performance report for clients using Claude?","\u003Cp>Ask Claude for a plain-language summary of how a client's accounts are performing, structured the way a client actually wants to read it. \u003C/p>\u003Cp> \u003C/p>\u003Cp>Load the\u003Ca href=\"https://github.com/whatagraph/whatagraph-skills/tree/main/skills\" target=\"_blank\" rel=\"noopener noreferrer\"> \u003Cu>generating-marketing-insights skill\u003C/u>\u003C/a> and ask something like: “Using Google Ads data for [client name] for this month vs. last month, write a 3-paragraph performance summary that leads with the headline result, explains the two biggest drivers of change, and gives one specific recommendation for next month.” \u003C/p>\u003Cp> \u003C/p>\u003Cp>The output is only as trustworthy as the data feeding it though - if the data hasn't been normalized in Whatagraph first, the summary will be well-written but potentially wrong. That's the part that matters before it goes to a client.\u003C/p>\u003Cp> \u003C/p>\u003Cp>If you want a white-labeled Google Ads performance report generated in seconds, use our free \u003Ca href=\"https://whatagraph.com/templates/google-ads-report\">\u003Cu>Google Ads report template\u003C/u>\u003C/a> or \u003Ca href=\"https://whatagraph.com/whatagraph-iq\">\u003Cu>Whatagraph IQ\u003C/u>\u003C/a> to let AI generate a report for you from scratch. \u003C/p>",{"id":630,"question":631,"answer":632},2615,"Does the Whatagraph MCP work with Google Ads Manager Accounts (MCC)?","\u003Cp>Yes - the Google Ads Manager MCP setup in Whatagraph connects at the MCC level and query across all sub-accounts in a single Claude conversation. \u003C/p>\u003Cp> \u003C/p>\u003Cp>Whatagraph handles the multi-account structure through source groups, so Claude sees one aggregated view rather than having to switch between accounts manually. This is particularly useful for agencies managing multiple clients under one MCC.\u003C/p>",{"id":634,"question":635,"answer":636},2616,"What are Claude Skills for Google Ads, and how are they different from the Whatagraph MCP?","\u003Cp>Claude Skills Google Ads users often ask about and the Whatagraph MCP are two different things that work well together. \u003C/p>\u003Cp> \u003C/p>\u003Cp>The Whatagraph MCP is the connector that gives Claude access to your Google Ads data. Claude Skills are pre-built instruction sets that tell Claude how to work with that data - which tools to call, in what order, and how to structure the output. You need the MCP to get the data in. \u003C/p>\u003Cp> \u003C/p>\u003Cp>The Skills make Claude significantly more capable once it's there. Whatagraph ships a set of ready-made skills you can download from\u003Ca href=\"https://github.com/whatagraph/whatagraph-skills/tree/main/skills\" target=\"_blank\" rel=\"noopener noreferrer\"> \u003Cu>GitHub\u003C/u>\u003C/a> and upload to Claude under Customize > Skills - things like cross-channel analytics, generating marketing insights, and troubleshooting data issues.\u003C/p>",{"id":638,"question":639,"answer":640},2617,"What Google Ads metrics can Claude access through Whatagraph?","\u003Cp>Claude has access to all metrics and dimensions available through the Google Ads API via Whatagraph: \u003C/p>\u003Cp> \u003C/p>\u003Cul>\u003Cli>campaign performance metrics like spend, clicks, impressions, CTR, conversions, conversion value, CPA, and ROAS\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cul>\u003Cli>segmentation dimensions like campaign name, ad group name, keyword text, match type, search term, device, and hour of day\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cul>\u003Cli>quality and diagnostic fields like quality score, expected CTR rating, landing page experience rating, and ad relevance rating\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cul>\u003Cli>PMax-specific data including asset group performance\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cp>Any custom metrics or dimensions you've defined in Whatagraph are also queryable.\u003C/p>",{"id":642,"question":643,"answer":644},2618,"Is my Google Ads data secure?","\u003Cp>Yes. The Whatagraph MCP gives Claude read-only access to the team you select during authorization - it can't modify data, change settings, or access other teams. \u003C/p>\u003Cp> \u003C/p>\u003Cp>All data is accessed over an encrypted connection. You can also control permissions at the tool level in Claude's connector settings, requiring approval before Claude pulls data if you prefer more control.\u003Cbr> \u003C/p>",{"id":646,"question":647,"answer":648},2619,"Does Claude understand natural language questions about Google Ads?","\u003Cp>\u003Cspan style=\"color:#000000;\">Yes - that's the point of MCP. You don't need to know SQL, GAQL, or any query language. \u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">You just ask in plain English: \"which campaigns are wasting budget this month?\" or \"show me ROAS by campaign for the last 30 days.\" Claude figures out which tools to call and how to structure the query. The more context you give it - specific date ranges, client names, which metrics matter - the more precise the answer.\u003C/span>\u003C/p>","\u003Cp>Ask Claude which campaigns are wasting budget this month and it'll give you a confident, well-formatted answer. \u003C/p>\u003Cp>But something about that answer just \u003Ci>feels\u003C/i> off.\u003C/p>\u003Cp>You can’t fully trust it and you’re back to square one comparing that data with your spreadsheet or Google Ads Manager dashboard, just to find out your gut feeling was right.\u003C/p>\u003Cp>We’ve seen this come up constantly in our conversations with marketers.\u003C/p>\u003Cp>One performance director from a mid-size agency told us their team already uses Claude, but the data layer underneath it \u003Cstrong>- inconsistent campaign naming, multiple conversion actions per client, asset group vs. ad group segmentation -\u003C/strong> made it impossible for Claude to give them accurate answers. \u003C/p>\u003Cp>That's the problem this article is about. In this article we'll cover:\u003C/p>\u003Cul>\u003Cli>What a Google Ads MCP server actually is\u003C/li>\u003Cli>Three types of connectors and why only one gives you trustworthy answers\u003C/li>\u003Cli>What to set up in Whatagraph before you connect\u003C/li>\u003Cli>How to connect Google Ads to Claude\u003C/li>\u003Cli>A full prompt library organized by use case so you can hit the ground running\u003C/li>\u003C/ul>\u003Cp>\u003Cblockquote class=\"quote quote--variant-1 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#5667FC\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              \u003Cstrong>TL;DR\u003C/strong>\u003C/p>\u003Cul>\u003Cli>A Google Ads MCP server is a connector that lets Claude query your Google Ads data in plain language.\u003C/li>\u003Cli>Not all MCPs are equal. There are three types: single platform MCPs, stitched connector MCPs, and MCPs over a governed data layer. If you want accurate answers from Claude, use the third one.\u003C/li>\u003Cli>Before connecting, set up your data layer in Whatagraph first: connect your sources, set currencies, organize into Spaces, define custom metrics, create custom dimensions, and blend or group your channels. \u003C/li>\u003Cli>Once connected, you can query campaign performance, track budget pacing, run period-over-period analysis, troubleshoot discrepancies, and more - all in plain language. Find a prompt and skill library at the end of the article.\u003C/li>\u003Cli>You can build your own connector to Claude but it requires a lot of time and coding. If you're a developer, this is great. But we don't recommend it for marketers or non-technical folks.\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Ch2 id=\"what-is-a-google-ads-mcp-server-exactly\">What is a Google Ads MCP server exactly?\u003C/h2>\u003Cp>A Google Ads MCP server is a connector that gives an LLM like Claude direct access to your Google Ads data. You can query Google Ads data without downloading and uploading CSVs and get answers about campaign performance, budget, conversions, and more, in plain language. \u003C/p>\u003Cp>MCP stands for Model Context Protocol, an open standard introduced by Anthropic in late 2024. \u003C/p>\u003Cp>\u003Ca href=\"https://www.linkedin.com/in/arturaslazejevas/\" target=\"_blank\" rel=\"noopener noreferrer\">Arturas Lazejevas\u003C/a>, CTPO of Whatagraph, puts it in plain terms:\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-1 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#5667FC\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              Think of MCP as a door that LLMs like Claude or ChatGPT can use to access any of your systems that you connect (through the MCP).\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Cp>But isn’t this an API? Not really. \u003C/p>\u003Cp>The difference between MCP and a traditional API is the fluidity. Arturas explains it well:\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-2 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#7171F2\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              An API is a robot on a factory floor programmed to build a box. It works great - until the hammer changes. Then it stops and needs reprogramming. MCP is fluid and more like a human. A bit slower, but it adapts on the fly.\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Cp>This means, unlike an API, with an MCP, you can add new tools, update existing ones, and Claude will adjust automatically because it reads the tool descriptions and figures out how to use them on the fly.\u003C/p>\u003Ch2 id=\"different-types-of-mcps-for-google-ads\">3 different types of MCPs for Google Ads\u003C/h2>\u003Cp>Not all Google Ads MCP connectors are built equally, however. Before you pick one, there are a few questions worth asking: \u003C/p>\u003Cul>\u003Cli>Where does it actually pull data from - raw API or a unified data layer? \u003C/li>\u003Cli>Does it handle multiple accounts in a single query?\u003C/li>\u003Cli>How are metrics defined, and who does the currency conversion? \u003C/li>\u003Cli>And most importantly - can you trust the answers it gives Claude, or is Claude doing data engineering inside the conversation every time you ask something?\u003C/li>\u003C/ul>\u003Cp>The answers depend entirely on which type of connector you're using. The wire protocol connecting Claude to your data looks identical from the outside. But what's underneath it is a different story.\u003C/p>\u003Cp>Arturas, our CTPO, wrote a LinkedIn post on this:\u003C/p>\u003Cp>\u003Ciframe src=\"https://www.linkedin.com/embed/feed/update/urn:li:share:7459585517937152000?collapsed=1\" height=\"669\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\">\u003C/iframe>\u003C/p>\u003Ch3 id=\"a-single-platform-mcp\">1. A single platform MCP\u003C/h3>\u003Cp>This is Google's own MCP, or a direct API wrapper built on top of it. It answers questions about one account cleanly and quickly. For single-account, single-channel questions, it works exactly as advertised.\u003C/p>\u003Cp>The limitation is just as clear: the moment you ask anything that requires context from a second account or a second channel, you're on your own. Most questions agencies actually ask require that context.\u003C/p>\u003Ch3 id=\"stitched-connector-mcps\">2. Stitched connector MCPs\u003C/h3>\u003Cp>Multiple raw API connectors hooked into the same Claude conversation, with nothing shared between them. Google Ads spend and Meta spend sitting side by side, but not speaking to each other.\u003C/p>\u003Cp>Ask “what's my blended ROAS across Google and Meta this month?” and Claude does the reconciliation itself, inside the conversation, every time.\u003C/p>\u003Cp>Three people ask the same question, three different numbers come back. You can't tell which is right without checking the platforms manually - which is exactly the work the MCP was supposed to remove.\u003C/p>\u003Ch3 id=\"an-mcp-over-a-governed-data-layer\">3. An MCP over a governed data layer\u003C/h3>\u003Cp>A protocol sitting on top of a unified data model, where metrics are defined once, currencies are converted at ingest, campaign names are normalized across accounts, and attribution logic is reconciled before it ever reaches Claude.\u003C/p>\u003Cp>This is how Whatagraph's MCP is built. As Arturas explains: \u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-3 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#F8AA52\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              Whatagraph doesn't query separate connectors like Facebook, Google Analytics, and Google Ads on the fly and have Claude reason about it. We unify all of that data as it comes in. The MCP is just the query layer on top.\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Cp>Ask the same question on Monday and Friday, you get the same answer. That consistency isn't a feature of the MCP itself - it's a feature of what's been built underneath it.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/3_different_types_of_Google_Ads_MC_Ps_837634fe7f.png\" srcset=\"https://media.whatagraph.com/3_different_types_of_Google_Ads_MC_Ps_837634fe7f.png?width=350 350w, https://media.whatagraph.com/3_different_types_of_Google_Ads_MC_Ps_837634fe7f.png?width=700 700w, https://media.whatagraph.com/3_different_types_of_Google_Ads_MC_Ps_837634fe7f.png?width=420 440w, https://media.whatagraph.com/3_different_types_of_Google_Ads_MC_Ps_837634fe7f.png?width=840 880w, https://media.whatagraph.com/3_different_types_of_Google_Ads_MC_Ps_837634fe7f.png?width=768 768w, https://media.whatagraph.com/3_different_types_of_Google_Ads_MC_Ps_837634fe7f.png?width=1536 1536w, https://media.whatagraph.com/3_different_types_of_Google_Ads_MC_Ps_837634fe7f.png?width=992 992w, https://media.whatagraph.com/3_different_types_of_Google_Ads_MC_Ps_837634fe7f.png?width=1984 1984w, https://media.whatagraph.com/3_different_types_of_Google_Ads_MC_Ps_837634fe7f.png?width=600 1200w, https://media.whatagraph.com/3_different_types_of_Google_Ads_MC_Ps_837634fe7f.png?width=1200 2400w, https://media.whatagraph.com/3_different_types_of_Google_Ads_MC_Ps_837634fe7f.png?width=720 1440w, https://media.whatagraph.com/3_different_types_of_Google_Ads_MC_Ps_837634fe7f.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"3 Different Types Of Google Ads Mcps - A comparison chart of three types of platforms.\">\u003C/p>\u003Ch3 id=\"-can-you-build-your-own-mcp-connector-for-google-ads-\">→ Can you build your own MCP connector for Google Ads? \u003C/h3>\u003Cp>Technically, yes.\u003C/p>\u003Cp>Google has an \u003Ca href=\"https://developers.google.com/google-ads/api/docs/developer-toolkit/mcp-server\" target=\"_blank\" rel=\"noopener noreferrer\">official Google Ads MCP server\u003C/a> you can self-host and connect to Claude. It's open source, built in Python, and exposes two core tools - one to list accessible accounts and one to run GAQL queries. \u003C/p>\u003Cp>To get it running you'll need a developer token, a Google Cloud project, and OAuth credentials. This is great if you're a developer but we wouldn't recommend it for marketers and non-technical folks. \u003C/p>\u003Cp>\u003Ca href=\"https://www.linkedin.com/in/pau-ferrer/\" target=\"_blank\" rel=\"noopener noreferrer\">Pau Ferrer\u003C/a>, a PPC marketer and marketing engineer, also built his own from scratch using Claude Code - though he told us it took him a month and a lot of wrangling with codes and scripts.\u003C/p>\u003Cp>If you're comfortable with code and managing one or two accounts, it's doable. But keep in mind too that what you're getting is raw API output - no normalization, no metric definitions, no currency conversion. That part is still on you to build.\u003C/p>\u003Cp>And the time and work pile up fast as you scale. \u003C/p>\u003Cp>\u003Ca href=\"https://www.linkedin.com/in/laurynas-arminas/\" target=\"_blank\" rel=\"noopener noreferrer\">Laurynas Arminas\u003C/a>, Whatagraph's Product Manager, has seen this pattern play out with several marketing agencies. He says: \u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-1 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#5667FC\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              It's easy to get something 80% done and think you're there. But then you realize how hard that remaining 20% is. Once you're working with seven different channels, seven different places pulling data from MCPs, things start getting confusing. Every time you add a client or a channel, you need to update everything - and things slip through the cracks.\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Cp>API changes break things. Deprecated metrics need chasing. Campaign naming conventions drift across clients. \u003C/p>\u003Cp>At two or three clients and two channels, a homemade connector does the job. At ten clients and five channels, it becomes a maintenance job that can take over your actual job.\u003C/p>\u003Cp>If you’d rather invest in a pre-made Google Ads MCP, the fastest and most trustworthy option is Whatagraph - because it’s an MCP built on top of a governed data layer that actually gives you answers you can fully trust -\u003Ci> without\u003C/i> the physical labor or time to build and maintain your own. \u003C/p>\u003Cp>Here’s one of our customers being “super excited” about Whatagraph’s MCP: \u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Whatagraph_Google_Ads_MCP_excitement_90df746583.png\" srcset=\"https://media.whatagraph.com/Whatagraph_Google_Ads_MCP_excitement_90df746583.png?width=350 350w, https://media.whatagraph.com/Whatagraph_Google_Ads_MCP_excitement_90df746583.png?width=700 700w, https://media.whatagraph.com/Whatagraph_Google_Ads_MCP_excitement_90df746583.png?width=420 440w, https://media.whatagraph.com/Whatagraph_Google_Ads_MCP_excitement_90df746583.png?width=840 880w, https://media.whatagraph.com/Whatagraph_Google_Ads_MCP_excitement_90df746583.png?width=768 768w, https://media.whatagraph.com/Whatagraph_Google_Ads_MCP_excitement_90df746583.png?width=1536 1536w, https://media.whatagraph.com/Whatagraph_Google_Ads_MCP_excitement_90df746583.png?width=992 992w, https://media.whatagraph.com/Whatagraph_Google_Ads_MCP_excitement_90df746583.png?width=1984 1984w, https://media.whatagraph.com/Whatagraph_Google_Ads_MCP_excitement_90df746583.png?width=600 1200w, https://media.whatagraph.com/Whatagraph_Google_Ads_MCP_excitement_90df746583.png?width=1200 2400w, https://media.whatagraph.com/Whatagraph_Google_Ads_MCP_excitement_90df746583.png?width=720 1440w, https://media.whatagraph.com/Whatagraph_Google_Ads_MCP_excitement_90df746583.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Whatagraph Google Ads MCP Excitement - Email with excited message about MCP.\"> \u003C/p>\u003Cp>Here's how to connect to Claude or ChatGPT using Whatagraph.\u003C/p>\u003Ch2 id=\"how-to-connect-google-ads-to-claude-with-whatagraph-mcp\">How to connect Google Ads to Claude with Whatagraph MCP\u003C/h2>\u003Cp>Setting up Claude Google Ads access through Whatagraph takes a few minutes. \u003C/p>\u003Cp>Before you start, make sure you have three things ready: \u003C/p>\u003Col>\u003Cli>a Whatagraph account with your Google Ads account connected (\u003Ca href=\"https://live.whatagraph.com/auth/register\">sign up for free here\u003C/a>)\u003C/li>\u003Cli>a Claude account\u003C/li>\u003Cli>Owner or Full Admin access to your Claude workspace. \u003C/li>\u003C/ol>\u003Cp>If you're on a team plan and don't see the option to add a custom connector, you'll need whoever manages the account to do this part.\u003C/p>\u003Cp>\u003Cstrong>A trick: \u003C/strong>log into your Whatagraph account in the same browser you're using for Claude. It makes the authorization step a one-click thing instead of a whole separate login flow.\u003C/p>\u003Cp>Here’s a video walkthrough:\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/_72ej39xhn4?si=1_58OipfR1MQXGVb\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/_72ej39xhn4\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Ch3 id=\"step-1-connect-your-google-ads-account-in-whatagraph\">Step 1: Connect your Google Ads account in Whatagraph\u003C/h3>\u003Cp>If you haven't already, connect your Google Ads account as a data source inside Whatagraph. This is where the data actually lives - the MCP just gives Claude a way to query it.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Step_1_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_a67290ee06.png\" srcset=\"https://media.whatagraph.com/Step_1_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_a67290ee06.png?width=350 350w, https://media.whatagraph.com/Step_1_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_a67290ee06.png?width=700 700w, https://media.whatagraph.com/Step_1_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_a67290ee06.png?width=420 440w, https://media.whatagraph.com/Step_1_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_a67290ee06.png?width=840 880w, https://media.whatagraph.com/Step_1_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_a67290ee06.png?width=768 768w, https://media.whatagraph.com/Step_1_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_a67290ee06.png?width=1536 1536w, https://media.whatagraph.com/Step_1_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_a67290ee06.png?width=992 992w, https://media.whatagraph.com/Step_1_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_a67290ee06.png?width=1984 1984w, https://media.whatagraph.com/Step_1_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_a67290ee06.png?width=600 1200w, https://media.whatagraph.com/Step_1_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_a67290ee06.png?width=1200 2400w, https://media.whatagraph.com/Step_1_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_a67290ee06.png?width=720 1440w, https://media.whatagraph.com/Step_1_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_a67290ee06.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Google Ads MCP - A menu with the Customize option selected and the Connectors screen.\">\u003C/p>\u003Ch3 id=\"step-2-set-up-your-data-layer\">Step 2: Set up your data layer\u003C/h3>\u003Cp>This is a non-negotiable. As Arturas puts it: \u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-1 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#5667FC\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              My suggestion would be to really embed your business logic into Whatagraph first, so that Claude doesn't need to reason about it. It doesn't need to figure that stuff out every time.\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Cp>Here's what to set up before you start querying:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Set the currency for each source\u003C/strong> - if you're managing accounts in different currencies, set the original currency per source so spend figures are consistent before they reach Claude\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Set_currency_Google_Ads_MCP_4844beb284.png\" srcset=\"https://media.whatagraph.com/Set_currency_Google_Ads_MCP_4844beb284.png?width=350 350w, https://media.whatagraph.com/Set_currency_Google_Ads_MCP_4844beb284.png?width=700 700w, https://media.whatagraph.com/Set_currency_Google_Ads_MCP_4844beb284.png?width=420 440w, https://media.whatagraph.com/Set_currency_Google_Ads_MCP_4844beb284.png?width=840 880w, https://media.whatagraph.com/Set_currency_Google_Ads_MCP_4844beb284.png?width=768 768w, https://media.whatagraph.com/Set_currency_Google_Ads_MCP_4844beb284.png?width=1536 1536w, https://media.whatagraph.com/Set_currency_Google_Ads_MCP_4844beb284.png?width=992 992w, https://media.whatagraph.com/Set_currency_Google_Ads_MCP_4844beb284.png?width=1984 1984w, https://media.whatagraph.com/Set_currency_Google_Ads_MCP_4844beb284.png?width=600 1200w, https://media.whatagraph.com/Set_currency_Google_Ads_MCP_4844beb284.png?width=1200 2400w, https://media.whatagraph.com/Set_currency_Google_Ads_MCP_4844beb284.png?width=720 1440w, https://media.whatagraph.com/Set_currency_Google_Ads_MCP_4844beb284.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Set Currency - Dropdown menu to select currency. Search bar at the top.\">\u003C/figure>\u003Cul>\u003Cli>\u003Cstrong>Organize sources into Spaces by client or location\u003C/strong> - Claude scopes queries by Space, so if your sources aren't organized this way, it has to search across everything.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Set_up_Spaces_Google_Ads_MCP_92a6ffdf15.png\" srcset=\"https://media.whatagraph.com/Set_up_Spaces_Google_Ads_MCP_92a6ffdf15.png?width=350 350w, https://media.whatagraph.com/Set_up_Spaces_Google_Ads_MCP_92a6ffdf15.png?width=700 700w, https://media.whatagraph.com/Set_up_Spaces_Google_Ads_MCP_92a6ffdf15.png?width=420 440w, https://media.whatagraph.com/Set_up_Spaces_Google_Ads_MCP_92a6ffdf15.png?width=840 880w, https://media.whatagraph.com/Set_up_Spaces_Google_Ads_MCP_92a6ffdf15.png?width=768 768w, https://media.whatagraph.com/Set_up_Spaces_Google_Ads_MCP_92a6ffdf15.png?width=1536 1536w, https://media.whatagraph.com/Set_up_Spaces_Google_Ads_MCP_92a6ffdf15.png?width=992 992w, https://media.whatagraph.com/Set_up_Spaces_Google_Ads_MCP_92a6ffdf15.png?width=1984 1984w, https://media.whatagraph.com/Set_up_Spaces_Google_Ads_MCP_92a6ffdf15.png?width=600 1200w, https://media.whatagraph.com/Set_up_Spaces_Google_Ads_MCP_92a6ffdf15.png?width=1200 2400w, https://media.whatagraph.com/Set_up_Spaces_Google_Ads_MCP_92a6ffdf15.png?width=720 1440w, https://media.whatagraph.com/Set_up_Spaces_Google_Ads_MCP_92a6ffdf15.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Set Up Spaces - A modal window labeled \">\u003C/figure>\u003Cul>\u003Cli>\u003Cstrong>Tag your sources\u003C/strong> (optional but useful) - label sources by client, region, campaign type, or account manager so you can filter by those labels in Claude without spelling out which sources to include every time.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Assign_tags_Google_Ads_MCP_3aaa5bcbcd.png\" srcset=\"https://media.whatagraph.com/Assign_tags_Google_Ads_MCP_3aaa5bcbcd.png?width=350 350w, https://media.whatagraph.com/Assign_tags_Google_Ads_MCP_3aaa5bcbcd.png?width=700 700w, https://media.whatagraph.com/Assign_tags_Google_Ads_MCP_3aaa5bcbcd.png?width=420 440w, https://media.whatagraph.com/Assign_tags_Google_Ads_MCP_3aaa5bcbcd.png?width=840 880w, https://media.whatagraph.com/Assign_tags_Google_Ads_MCP_3aaa5bcbcd.png?width=768 768w, https://media.whatagraph.com/Assign_tags_Google_Ads_MCP_3aaa5bcbcd.png?width=1536 1536w, https://media.whatagraph.com/Assign_tags_Google_Ads_MCP_3aaa5bcbcd.png?width=992 992w, https://media.whatagraph.com/Assign_tags_Google_Ads_MCP_3aaa5bcbcd.png?width=1984 1984w, https://media.whatagraph.com/Assign_tags_Google_Ads_MCP_3aaa5bcbcd.png?width=600 1200w, https://media.whatagraph.com/Assign_tags_Google_Ads_MCP_3aaa5bcbcd.png?width=1200 2400w, https://media.whatagraph.com/Assign_tags_Google_Ads_MCP_3aaa5bcbcd.png?width=720 1440w, https://media.whatagraph.com/Assign_tags_Google_Ads_MCP_3aaa5bcbcd.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Assign Tags - A menu with tag names and the option to create new tags.\">\u003C/figure>\u003Cul>\u003Cli>\u003Cstrong>Create Source Groups for similar channels\u003C/strong> - if you're running Google Ads alongside Meta Ads, Bing, or LinkedIn, aggregate them into a single unified source. Claude can then query across all of them in one go.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Source_groups_Google_Ads_MCP_944d0267cc.png\" srcset=\"https://media.whatagraph.com/Source_groups_Google_Ads_MCP_944d0267cc.png?width=350 350w, https://media.whatagraph.com/Source_groups_Google_Ads_MCP_944d0267cc.png?width=700 700w, https://media.whatagraph.com/Source_groups_Google_Ads_MCP_944d0267cc.png?width=420 440w, https://media.whatagraph.com/Source_groups_Google_Ads_MCP_944d0267cc.png?width=840 880w, https://media.whatagraph.com/Source_groups_Google_Ads_MCP_944d0267cc.png?width=768 768w, https://media.whatagraph.com/Source_groups_Google_Ads_MCP_944d0267cc.png?width=1536 1536w, https://media.whatagraph.com/Source_groups_Google_Ads_MCP_944d0267cc.png?width=992 992w, https://media.whatagraph.com/Source_groups_Google_Ads_MCP_944d0267cc.png?width=1984 1984w, https://media.whatagraph.com/Source_groups_Google_Ads_MCP_944d0267cc.png?width=600 1200w, https://media.whatagraph.com/Source_groups_Google_Ads_MCP_944d0267cc.png?width=1200 2400w, https://media.whatagraph.com/Source_groups_Google_Ads_MCP_944d0267cc.png?width=720 1440w, https://media.whatagraph.com/Source_groups_Google_Ads_MCP_944d0267cc.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Source Groups - A configuration interface showing unified fields and source options.\">\u003C/figure>\u003Cul>\u003Cli>\u003Cstrong>Create data blends for different channel types\u003C/strong> - for channels that don't share the same report type, like Google Ads and Shopify or Google Ads and GA4, use a blend to merge them into one virtual source with a shared join key like date or campaign UTM.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Blend_data_sources_Google_Ads_MCP_65b4277b81.png\" srcset=\"https://media.whatagraph.com/Blend_data_sources_Google_Ads_MCP_65b4277b81.png?width=350 350w, https://media.whatagraph.com/Blend_data_sources_Google_Ads_MCP_65b4277b81.png?width=700 700w, https://media.whatagraph.com/Blend_data_sources_Google_Ads_MCP_65b4277b81.png?width=420 440w, https://media.whatagraph.com/Blend_data_sources_Google_Ads_MCP_65b4277b81.png?width=840 880w, https://media.whatagraph.com/Blend_data_sources_Google_Ads_MCP_65b4277b81.png?width=768 768w, https://media.whatagraph.com/Blend_data_sources_Google_Ads_MCP_65b4277b81.png?width=1536 1536w, https://media.whatagraph.com/Blend_data_sources_Google_Ads_MCP_65b4277b81.png?width=992 992w, https://media.whatagraph.com/Blend_data_sources_Google_Ads_MCP_65b4277b81.png?width=1984 1984w, https://media.whatagraph.com/Blend_data_sources_Google_Ads_MCP_65b4277b81.png?width=600 1200w, https://media.whatagraph.com/Blend_data_sources_Google_Ads_MCP_65b4277b81.png?width=1200 2400w, https://media.whatagraph.com/Blend_data_sources_Google_Ads_MCP_65b4277b81.png?width=720 1440w, https://media.whatagraph.com/Blend_data_sources_Google_Ads_MCP_65b4277b81.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Blend Data Sources - Two data source panels side-by-side in an application interface.\">\u003C/figure>\u003Cul>\u003Cli>\u003Cstrong>Define your custom metrics and formulas\u003C/strong> - set your ROAS formula, what counts as a conversion, how you calculate CPA. If a client has multiple conversion actions, define which ones count toward ROAS here so Claude always uses the right definition.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Custom_formulas_Google_Ads_MCP_dbaba8d403.png\" srcset=\"https://media.whatagraph.com/Custom_formulas_Google_Ads_MCP_dbaba8d403.png?width=350 350w, https://media.whatagraph.com/Custom_formulas_Google_Ads_MCP_dbaba8d403.png?width=700 700w, https://media.whatagraph.com/Custom_formulas_Google_Ads_MCP_dbaba8d403.png?width=420 440w, https://media.whatagraph.com/Custom_formulas_Google_Ads_MCP_dbaba8d403.png?width=840 880w, https://media.whatagraph.com/Custom_formulas_Google_Ads_MCP_dbaba8d403.png?width=768 768w, https://media.whatagraph.com/Custom_formulas_Google_Ads_MCP_dbaba8d403.png?width=1536 1536w, https://media.whatagraph.com/Custom_formulas_Google_Ads_MCP_dbaba8d403.png?width=992 992w, https://media.whatagraph.com/Custom_formulas_Google_Ads_MCP_dbaba8d403.png?width=1984 1984w, https://media.whatagraph.com/Custom_formulas_Google_Ads_MCP_dbaba8d403.png?width=600 1200w, https://media.whatagraph.com/Custom_formulas_Google_Ads_MCP_dbaba8d403.png?width=1200 2400w, https://media.whatagraph.com/Custom_formulas_Google_Ads_MCP_dbaba8d403.png?width=720 1440w, https://media.whatagraph.com/Custom_formulas_Google_Ads_MCP_dbaba8d403.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Custom Formulas - Screenshot of a custom formula configuration panel.\">\u003C/figure>\u003Cul>\u003Cli>\u003Cstrong>Set up custom dimensions if needed\u003C/strong> - if your campaign naming is inconsistent across clients or channels, normalize it here. \"Brand,\" \"Brand_Exact,\" and \"01_Brand_Search\" can all show up as \"Brand\" when Claude queries them.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Custom_dimensions_Google_Ads_MCP_0803e90e2a.png\" srcset=\"https://media.whatagraph.com/Custom_dimensions_Google_Ads_MCP_0803e90e2a.png?width=350 350w, https://media.whatagraph.com/Custom_dimensions_Google_Ads_MCP_0803e90e2a.png?width=700 700w, https://media.whatagraph.com/Custom_dimensions_Google_Ads_MCP_0803e90e2a.png?width=420 440w, https://media.whatagraph.com/Custom_dimensions_Google_Ads_MCP_0803e90e2a.png?width=840 880w, https://media.whatagraph.com/Custom_dimensions_Google_Ads_MCP_0803e90e2a.png?width=768 768w, https://media.whatagraph.com/Custom_dimensions_Google_Ads_MCP_0803e90e2a.png?width=1536 1536w, https://media.whatagraph.com/Custom_dimensions_Google_Ads_MCP_0803e90e2a.png?width=992 992w, https://media.whatagraph.com/Custom_dimensions_Google_Ads_MCP_0803e90e2a.png?width=1984 1984w, https://media.whatagraph.com/Custom_dimensions_Google_Ads_MCP_0803e90e2a.png?width=600 1200w, https://media.whatagraph.com/Custom_dimensions_Google_Ads_MCP_0803e90e2a.png?width=1200 2400w, https://media.whatagraph.com/Custom_dimensions_Google_Ads_MCP_0803e90e2a.png?width=720 1440w, https://media.whatagraph.com/Custom_dimensions_Google_Ads_MCP_0803e90e2a.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Custom Dimensions - A panel with channel and field selectors for Google and Facebook Ads.\">\u003C/figure>\u003Cp>The more of this you do upfront, the better Claude's answers will be.\u003C/p>\u003Ch3 id=\"step-3-add-the-whatagraph-mcp-connector-in-claude\">Step 3: Add the Whatagraph MCP connector in Claude\u003C/h3>\u003Cp>Open Settings in Claude and navigate to Connectors. Look for the option to add a custom connector, and paste in the Whatagraph MCP server URL:\u003C/p>\u003Cp>\u003Ca href=\"https://mcp.whatagraph.com/mcp\" target=\"_blank\">https://mcp.whatagraph.com/mcp\u003C/a>\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Step_2_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_9eb624c1b6.png\" srcset=\"https://media.whatagraph.com/Step_2_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_9eb624c1b6.png?width=350 350w, https://media.whatagraph.com/Step_2_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_9eb624c1b6.png?width=700 700w, https://media.whatagraph.com/Step_2_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_9eb624c1b6.png?width=420 440w, https://media.whatagraph.com/Step_2_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_9eb624c1b6.png?width=840 880w, https://media.whatagraph.com/Step_2_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_9eb624c1b6.png?width=768 768w, https://media.whatagraph.com/Step_2_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_9eb624c1b6.png?width=1536 1536w, https://media.whatagraph.com/Step_2_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_9eb624c1b6.png?width=992 992w, https://media.whatagraph.com/Step_2_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_9eb624c1b6.png?width=1984 1984w, https://media.whatagraph.com/Step_2_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_9eb624c1b6.png?width=600 1200w, https://media.whatagraph.com/Step_2_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_9eb624c1b6.png?width=1200 2400w, https://media.whatagraph.com/Step_2_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_9eb624c1b6.png?width=720 1440w, https://media.whatagraph.com/Step_2_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_9eb624c1b6.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Google Ads MCP - Dialog box for adding a custom connector with URL.\">\u003C/figure>\u003Ch3 id=\"step-4-authorize-the-connection\">Step 4: Authorize the connection\u003C/h3>\u003Cp>Claude will open a Whatagraph authorization page. If you're already logged in, you'll go straight to team selection - pick the team you want Claude to access and click Authorize. No API keys, no passwords, just the one click.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Step_3_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_ecb7300487.png\" srcset=\"https://media.whatagraph.com/Step_3_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_ecb7300487.png?width=350 350w, https://media.whatagraph.com/Step_3_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_ecb7300487.png?width=700 700w, https://media.whatagraph.com/Step_3_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_ecb7300487.png?width=420 440w, https://media.whatagraph.com/Step_3_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_ecb7300487.png?width=840 880w, https://media.whatagraph.com/Step_3_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_ecb7300487.png?width=768 768w, https://media.whatagraph.com/Step_3_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_ecb7300487.png?width=1536 1536w, https://media.whatagraph.com/Step_3_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_ecb7300487.png?width=992 992w, https://media.whatagraph.com/Step_3_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_ecb7300487.png?width=1984 1984w, https://media.whatagraph.com/Step_3_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_ecb7300487.png?width=600 1200w, https://media.whatagraph.com/Step_3_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_ecb7300487.png?width=1200 2400w, https://media.whatagraph.com/Step_3_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_ecb7300487.png?width=720 1440w, https://media.whatagraph.com/Step_3_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_ecb7300487.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Google Ads MCP - Authorization request screen with Claude requesting account access.\">\u003C/figure>\u003Ch3 id=\"step-5-set-permissions-to-always-allow\">Step 5: Set permissions to \"Always allow\"\u003C/h3>\u003Cp>Once connected, you'll see a list of tool permissions. If these are set to \"Needs approval,\" Claude will ask you to authorize every single time it pulls data, which gets annoying quickly. Switch it to \"Always allow\" to skip that.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Step_4_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_8722cf10b0.png\" srcset=\"https://media.whatagraph.com/Step_4_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_8722cf10b0.png?width=350 350w, https://media.whatagraph.com/Step_4_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_8722cf10b0.png?width=700 700w, https://media.whatagraph.com/Step_4_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_8722cf10b0.png?width=420 440w, https://media.whatagraph.com/Step_4_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_8722cf10b0.png?width=840 880w, https://media.whatagraph.com/Step_4_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_8722cf10b0.png?width=768 768w, https://media.whatagraph.com/Step_4_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_8722cf10b0.png?width=1536 1536w, https://media.whatagraph.com/Step_4_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_8722cf10b0.png?width=992 992w, https://media.whatagraph.com/Step_4_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_8722cf10b0.png?width=1984 1984w, https://media.whatagraph.com/Step_4_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_8722cf10b0.png?width=600 1200w, https://media.whatagraph.com/Step_4_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_8722cf10b0.png?width=1200 2400w, https://media.whatagraph.com/Step_4_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_8722cf10b0.png?width=720 1440w, https://media.whatagraph.com/Step_4_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_8722cf10b0.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Google Ads MCP - A dialog box shows Whatagraph tool permissions.\">\u003C/figure>\u003Ch3 id=\"step-6-test-it\">Step 6: Test it\u003C/h3>\u003Cp>Ask Claude: \"What do you have access to in my Whatagraph account?\" It should come back with your connected sources and account details. If it does, you're good to go.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Step_5_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_b7ec974152.png\" srcset=\"https://media.whatagraph.com/Step_5_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_b7ec974152.png?width=350 350w, https://media.whatagraph.com/Step_5_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_b7ec974152.png?width=700 700w, https://media.whatagraph.com/Step_5_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_b7ec974152.png?width=420 440w, https://media.whatagraph.com/Step_5_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_b7ec974152.png?width=840 880w, https://media.whatagraph.com/Step_5_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_b7ec974152.png?width=768 768w, https://media.whatagraph.com/Step_5_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_b7ec974152.png?width=1536 1536w, https://media.whatagraph.com/Step_5_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_b7ec974152.png?width=992 992w, https://media.whatagraph.com/Step_5_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_b7ec974152.png?width=1984 1984w, https://media.whatagraph.com/Step_5_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_b7ec974152.png?width=600 1200w, https://media.whatagraph.com/Step_5_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_b7ec974152.png?width=1200 2400w, https://media.whatagraph.com/Step_5_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_b7ec974152.png?width=720 1440w, https://media.whatagraph.com/Step_5_of_how_to_connect_Google_Ads_to_Claude_Google_Ads_MCP_b7ec974152.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Google Ads MCP - Dialog box requesting permission for Claude to access Whatagraph.\">\u003C/figure>\u003Ch3 id=\"step-7-load-the-ready-made-skills-recommended\">Step 7: Load the ready-made skills (recommended)\u003C/h3>\u003Cp>Whatagraph ships a set of pre-built skills you can \u003Ca href=\"https://github.com/whatagraph/whatagraph-skills/tree/main/skills\" target=\"_blank\">download from GitHub\u003C/a> and upload to Claude under Customize > Skills. \u003C/p>\u003Cp>Think of them as ready-made workflows for the most common agency tasks - spend analysis, client briefings, source audits, cross-channel performance. Once loaded, you activate them by typing / and referencing the skill by name.\u003C/p>\u003Cp>As Laurynas explains it: “Skills don't unlock data that MCP can't already access. They change how the assistant works with that data. Each one either sequences multiple tool calls in a logical order, or brings structured knowledge so you don't have to piece the picture together yourself.”\u003C/p>\u003Cp>Once it's all connected, every conversation in Claude has access to your governed Google Ads data. \u003C/p>\u003Ch2 id=\"prompts-skills-library-by-use-case\">Prompts & skills library by use case\u003C/h2>\u003Cp>Once your Google Ads data is connected and your business logic is set up in Whatagraph, here's what you can actually do with it in Claude. \u003C/p>\u003Cp>All of these work with the\u003Ca href=\"https://mcp.whatagraph.com/mcp\" target=\"_blank\" rel=\"noopener noreferrer\"> Whatagraph MCP connector\u003C/a>. \u003C/p>\u003Cp>\u003Cstrong>First, download the skills from \u003C/strong>\u003Ca href=\"https://github.com/whatagraph/whatagraph-skills/tree/main/skills\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cstrong>Whatagraph GitHub skills library\u003C/strong>\u003C/a>\u003Cstrong> and upload them onto Claude to get structured, reliable output without having to write long prompts from scratch every time.\u003C/strong>\u003C/p>\u003Cp>Want more pre-made skills? Check out \u003Ca href=\"https://ferrerponseti.com/en/claude-skills/\" target=\"_blank\" rel=\"noopener noreferrer\">this Claude Skills for Growth Marketing Skills repo\u003C/a> made and open-sourced by Pau Ferrer, Paid Media Specialist and marketing engineer.\u003C/p>\u003Ch3 id=\"campaign-performance\">Campaign performance\u003C/h3>\u003Cp>The question most people start with when they connect Google Ads to Claude is straightforward: how do I analyze my Google Ads campaigns with Claude, and where do I begin? Here's where to start.\u003C/p>\u003Cp>Try these prompts:\u003C/p>\u003Cul>\u003Cli>\"Show me how my Google Ads campaigns performed this month compared to last month. Break it down by campaign name and include spend, clicks, and conversions.\"\u003C/li>\u003Cli>\"Which campaigns have the highest CPA this month?\"\u003C/li>\u003Cli>\"Show me spend, impressions, and ROAS for all active campaigns in the last 14 days.\"\u003C/li>\u003Cli>\"How did overall paid performance this month compare to last month across all channels?\"\u003C/li>\u003Cli>\"Is my CTR improving or declining over the last 8 weeks?\"\u003C/li>\u003Cli>\"Show me a week-over-week comparison of clicks and conversions from Google Ads.\"\u003C/li>\u003Cli>\"Which campaigns have the lowest ROAS this month?\"\u003C/li>\u003Cli>\"Find campaigns where spend has increased but conversions have dropped compared to last month.\"\u003C/li>\u003Cli>\"Which ad sets have a CTR below 1% right now?\"\u003C/li>\u003C/ul>\u003Ch3 id=\"budget-and-pacing\">Budget and pacing\u003C/h3>\u003Cp>Ask Claude to calculate where you are mid-month and whether you're on track, without logging into each ad platform separately.\u003C/p>\u003Cp>Try these prompts:\u003C/p>\u003Cul>\u003Cli>\"How much have I spent on Google Ads so far this month, and what's the daily average?\"\u003C/li>\u003Cli>\"If my monthly budget for Google Ads is €10,000, how much should I have spent by today?\"\u003C/li>\u003Cli>\"Which sources are pacing ahead of budget this month based on current spend?\"\u003C/li>\u003Cli>\"How much have I spent across all channels in the last 30 days?\"\u003C/li>\u003Cli>\"Give me a channel comparison: impressions, clicks, spend, and ROAS across Google Ads, Meta, and LinkedIn.\"\u003C/li>\u003Cli>\"Which channel has the best ROAS right now?\"\u003C/li>\u003Cli>\"Which campaigns have a ROAS above target but are losing impression share due to budget constraints? Rank by potential upside.\"\u003C/li>\u003Cli>\"Show me cost, conversion_value, roas, impression_share_lost_budget, and impression_share_lost_rank for all active campaigns this month.\"\u003C/li>\u003C/ul>\u003Cp>Note: for goal-line tracking against a specific budget target, set up Goals directly in Whatagraph first. Claude can then read those targets alongside current spend.\u003C/p>\u003Ch3 id=\"audience-and-creative\">Audience and creative\u003C/h3>\u003Cp>Compare ad performance across channels and audience segments to figure out which creatives and audiences are actually pulling weight.\u003C/p>\u003Cp>Try these prompts:\u003C/p>\u003Cul>\u003Cli>\"Which Google Ads creatives had the best CTR last week? Include spend, impressions, clicks, and CTR for the top 10.\"\u003C/li>\u003Cli>\"Compare CTR across my Google Ads and Meta ads for the last 30 days.\"\u003C/li>\u003Cli>\"Which ads have high spend but low CTR right now?\"\u003C/li>\u003Cli>\"Break down cost, conversions, cost_per_conversion, and conversion_rate by audience_name and audience_type for all search campaigns in the last 30 days.\"\u003C/li>\u003Cli>\"Compare the CPA of in-market audiences against the base for the same campaigns. Which audience segments justify a bid adjustment?\"\u003C/li>\u003Cli>\"Which remarketing audiences have the lowest CPA this month?\"\u003C/li>\u003C/ul>\u003Ch3 id=\"pmax-and-conversion-actions\">PMax and conversion actions\u003C/h3>\u003Cp>Try these prompts:\u003C/p>\u003Cul>\u003Cli>\"For my PMax campaigns, break down cost, conversions, and conversion_value by asset_group_name. Which asset groups are performing below my ROAS target of [X]? Compare against my non-PMax campaigns for the same period.\"\u003C/li>\u003Cli>“Pull conversion_action_name, conversions, and cost_per_conversion for [client name] for the last 30 days. Break down performance by conversion action type.”\u003C/li>\u003Cli>\"Which conversion actions are driving the most spend but the fewest high-value conversions for [client name] this month? Flag any where exceeds [target] for primary conversion actions only.\"\u003C/li>\u003Cli>\"Show me a location-by-location breakdown of cost, conversions, and roas for [client name]'s PMax campaign. Each asset group represents one location - which locations are above and below target?\"\u003C/li>\u003Cli>\"For clients with multiple conversion actions, pull total and filtered to primary conversion actions only - exclude micro-conversions like phone clicks and video views from the ROAS calculation.\"\u003C/li>\u003Cli>“Which PMax asset groups have the highest this month? Compare against my non-PMax campaigns.”\u003C/li>\u003Cli>\"Show me a week-over-week trend for my PMax campaigns: cost, conversions, conversion_value, and roas. Is performance improving or declining?\"\u003C/li>\u003C/ul>\u003Ch3 id=\"search-terms-and-keywords\">Search terms and keywords\u003C/h3>\u003Cp>Use Claude to find wasted spend in Google Ads faster than any manual search term report. Surface wasted spend, quality score issues, and cannibalizing match types without manually pulling search term reports.\u003C/p>\u003Cp>Try these prompts:\u003C/p>\u003Cul>\u003Cli>\"Pull search_term, match_type, campaign_name, cost, conversions, and conversion_rate for the last 30 days. Which search terms are spending the most with zero conversions?\"\u003C/li>\u003Cli>\"Find search terms that appear across more than one match type in the same ad group. For each duplicate, which match type has the lower CPA?\"\u003C/li>\u003Cli>\"Which search terms have more than 100 impressions but a CTR below 0.5%? These might need negative keywords or dedicated ad copy.\"\u003C/li>\u003Cli>\"Pull keyword_text, match_type, device, cost, conversions, and cost_per_conversion for all search campaigns in the last 60 days. Find all keyword and device combinations where cost_per_conversion exceeds [your target CPA] by more than 50%.\"\u003C/li>\u003Cli>\"Which keywords have the highest this month? Break down by and flag any using max conversions bidding.\"\u003C/li>\u003Cli>\"Show me all keywords with a quality_score of 4 or below, their campaign_name, ad_group_name, expected_ctr_rating, landing_page_experience_rating, ad_relevance_rating, average_cpc, and cost over the last 30 days. Prioritize by cost descending.\"\u003C/li>\u003Cli>\"For the top 20 keywords by spend with low quality scores, what's the most common failing component - CTR, relevance, or landing page?\"\u003C/li>\u003Cli>\"Flag cases where broad or phrase match is outspending exact match on the same query.\"\u003C/li>\u003C/ul>\u003Ch3 id=\"account-health-and-auditing\">Account health and auditing\u003C/h3>\u003Cp>Check the health of your connected sources and audit reports before they go to clients.\u003C/p>\u003Cp>Try these prompts:\u003C/p>\u003Cul>\u003Cli>\"Are there any broken or disconnected sources right now?\"\u003C/li>\u003Cli>\"Show me all sources that are failing and which space they belong to.\"\u003C/li>\u003Cli>\"Do I have any reports that aren't set up with automated delivery?\"\u003C/li>\u003Cli>\"What tabs does [Report Name] have, and what's on each one?\"\u003C/li>\u003Cli>\"Are there any sources in [Report Name] with missing or zero data?\"\u003C/li>\u003Cli>\"Export the data from the summary widget in [Report Name] so I can check the numbers.\"\u003C/li>\u003Cli>\"My Google Ads spend in Whatagraph is lower than in Google Ads Manager, why?\"\u003C/li>\u003Cli>\"Are there any filters applied to [Report Name] that might be excluding data?\"\u003C/li>\u003Cli>\"Show me a day-by-day breakdown of conversions for the last two weeks so I can spot where it diverges.\"\u003C/li>\u003C/ul>\u003Ch3 id=\"client-reporting\">Client reporting\u003C/h3>\u003Cp>Ask Claude for plain-language summaries and executive briefings before client calls, without opening multiple tabs. Getting a Google Ads performance summary across all clients in Claude is one of the most time-saving things you can do before a weekly review.\u003C/p>\u003Cp>Try these prompts:\u003C/p>\u003Cul>\u003Cli>\"Give me an executive summary of [Client Name]'s performance for the last 14 days.\"\u003C/li>\u003Cli>\"What were the top 5 campaigns by conversions for [Client Name] this month, and how do they compare to last month?\"\u003C/li>\u003Cli>\"Summarize the key wins and issues across all sources in the [Space Name] space.\"\u003C/li>\u003Cli>“Using Google Ads data for [client name] for this month vs. last month: compare cost, impressions, clicks, ctr, conversions, cost_per_conversion, and conversion_value. Write a 3-paragraph summary that leads with the headline result, explains the two biggest drivers of that change at the campaign or ad group level, and gives one specific recommendation for next month.”\u003C/li>\u003Cli>\"Which clients improved most week-over-week, and which declined? Show cost, conversions, and cost_per_conversion for each.\"\u003C/li>\u003C/ul>\u003Ch3 id=\"goal-tracking\">Goal tracking\u003C/h3>\u003Cp>If you've set Goals in Whatagraph, Claude can pull them and tell you where you stand without opening the platform.\u003C/p>\u003Cp>Try these prompts:\u003C/p>\u003Cul>\u003Cli>\"How are we tracking against our goals this month?\"\u003C/li>\u003Cli>\"Are we on pace to hit our conversion target for this quarter?\"\u003C/li>\u003Cli>\"Which goals are at risk right now based on current performance?\"\u003C/li>\u003Cli>\"How much have I spent on Google Ads so far this month vs. my monthly goal?\"\u003C/li>\u003Cli>\"Which sources are pacing ahead of their targets and which are behind?\"\u003C/li>\u003Cli>\"Which campaigns have a ROAS above target but are losing impression share due to budget? How much incremental budget would be needed to capture that lost share?\"\u003C/li>\u003C/ul>\u003Cp>Now, you’re all set! \u003Ca href=\"https://live.whatagraph.com/auth/login\"  rel=\"noopener noreferrer\">Sign up for free for Whatagraph\u003C/a>, start connecting Google Ads to Claude, and get back answers you can trust. \u003C/p>\u003Cp>Want a more personalized walkthrough? \u003Ca href=\"/book-a-call\">Book a demo with our team.\u003C/a> \u003C/p>",[651,678,705,742,777,820],{"id":652,"dateReorder":653,"title":654,"slug":655,"summary":656,"body":657,"read_time":12,"createdAt":658,"updatedAt":659,"publishedAt":658,"errors":660,"table_of_contents":32,"cover_image":661,"author":676,"article_category":677},1946,"2026-03-16","7 Google Analytics Dashboard Examples & Free Templates","google-analytics-dashboards","\u003Cp>Overwhelmed by all the report types and metrics on Google Analytics 4?\u003C/p>\u003Cp>Want to track Google Analytics and other marketing data in one dashboard?\u003C/p>\u003Cp>Or just want some ✨ aesthetic ✨ dashboard examples to inspire you?\u003C/p>\u003Cp>We’ve got you.\u003C/p>","\u003Cp>In this article, we featured 7 best Google Analytics dashboard examples recreated from actual dashboards marketers have built on Whatagraph.\u003C/p>\u003Cp>Each dashboard focuses on a specific use case, from marketing performance and SEO to ecommerce and paid campaigns, so you can quickly find a layout that fits your reporting needs.\u003C/p>\u003Cp>You’ll also find Google Analytics dashboard templates that you can get started for free in seconds. \u003C/p>\u003Ch2>7 Google Analytics Dashboard Examples\u003C/h2>\u003Cp>Jump to the dashboard example you’d like to see: \u003C/p>\u003Col>\u003Cli>\u003Ca href=\"https://whatagraph.com/blog/articles/google-analytics-dashboards#google-analytics-dashboard-example\">Google Analytics dashboard\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/blog/articles/google-analytics-dashboards#google-analytics-marketing-dashboard\">Google Analytics marketing dashboard\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/blog/articles/google-analytics-dashboards#google-analytics-seo-dashboard\">Google Analytics SEO dashboard\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/blog/articles/google-analytics-dashboards#content-marketing-dashboard-google-analytics-\">Content marketing dashboard Google Analytics\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/blog/articles/google-analytics-dashboards#google-analytics-ppc-dashboard\">Google Analytics PPC dashboard\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/blog/articles/google-analytics-dashboards#social-media-dashboard-google-analytics\">Social media dashboard Google Analytics\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/blog/articles/google-analytics-dashboards#ecommerce-google-analytics-dashboard\">Ecommerce Google Analytics dashboard\u003C/a>\u003C/li>\u003C/ol>\u003Ch3>1. Google Analytics Dashboard Example\u003C/h3>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Google_analytics_4_report_template_d04efc08dc.png\" alt=\"Google Analytics 4 Report Template - Dashboard view showing key metrics and charts for web analytics.\">\u003C/p>\u003Cp style=\"text-align:center;\">\u003Ca href=\"https://live.whatagraph.com/shared-template/M0WV6ae2AdPmqK2NPAKGwnjZL4X5p7rY\">\u003Cstrong>Use this GA4 dashboard template for free with your data\u003C/strong>\u003C/a>\u003C/p>\u003Cp>\u003Cstrong>Who it’s for: \u003C/strong>Marketing managers, founders, and agencies who need a simple way to understand overall website performance without having to figure out GA4\u003C/p>\u003Cp>\u003Cstrong>Channels connected:\u003C/strong> Google Analytics 4\u003C/p>\u003Cp>This \u003Ca href=\"https://whatagraph.com/templates/google-analytics-4-report\">Google Analytics dashboard example\u003C/a> gives you a high-level view of how your website is performing across traffic, engagement, and conversions, so you can quickly understand what’s driving growth and what needs attention.\u003C/p>\u003Cp>It makes the main numbers easy to understand and quickly points out which Google Analytics metrics need attention first.\u003C/p>\u003Cp>\u003Ci>\u003Cstrong>See also: \u003C/strong>\u003C/i>\u003Ca href=\"https://whatagraph.com/blog/articles/web-analytics-dashboard-examples\">\u003Ci>\u003Cstrong>6 best web analytics dashboard examples\u003C/strong>\u003C/i>\u003C/a>\u003C/p>\u003Cp>\u003Cstrong>How to use this GA4 custom dashboard:\u003C/strong>\u003C/p>\u003Cp><div style=\"position: relative; padding-bottom:calc(56.582976117575015% + 47px); height: 0;\"><iframe id=\"zkl31m2hjk\" src=\"https://app.guideflow.com/embed/zkl31m2hjk\" width=\"100%\" height=\"100%\" style=\"overflow:hidden;position:absolute;border:none\" scrolling=\"no\" allow=\"clipboard-read; clipboard-write\" webkitallowfullscreen mozallowfullscreen allowfullscreen allowtransparency=\"true\"></iframe><script src=\"https://app.guideflow.com/assets/opt.js\" data-iframe-id=\"zkl31m2hjk\"></script></div>\u003C/p>\u003Cp>\u003Cstrong>Key metrics to visualize:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Sessions\u003C/li>\u003Cli>Total users\u003C/li>\u003Cli>New users\u003C/li>\u003Cli>Engaged sessions\u003C/li>\u003Cli>Engagement rate\u003C/li>\u003Cli>Conversions\u003C/li>\u003Cli>Conversion rate\u003C/li>\u003Cli>Conversions by source, channel, campaign, country\u003C/li>\u003Cli>Sessions by source, campaign\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Best practices:\u003C/strong>\u003C/p>\u003Cp>✅ Add a goal widget to show stakeholders at a glance how you’re pacing towards website traffic goals.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Goal_widget_1_0170a1d6a4.png\" alt=\"Goal Widget - Google Ads goals widget showing impressions, clicks, and conversions.\">\u003C/p>\u003Cp>✅ Use \u003Ca href=\"https://help.whatagraph.com/en/articles/10260602-how-ai-summaries-work-in-text-widgets\">Whatagraph IQ Summary\u003C/a> to turn this Google Analytics dashboard into a short update for stakeholders. Ask it to summarize performance, highlight wins, and suggest next steps based on this Google Analytics dashboard.\u003C/p>\u003Cp><div style=\"position: relative; padding-bottom:calc(56.58682634730538% + 47px); height: 0;\"><iframe id=\"dkdmdq5fgk\" src=\"https://app.guideflow.com/embed/dkdmdq5fgk\" width=\"100%\" height=\"100%\" style=\"overflow:hidden;position:absolute;border:none\" scrolling=\"no\" allow=\"clipboard-read; clipboard-write\" webkitallowfullscreen mozallowfullscreen allowfullscreen allowtransparency=\"true\"></iframe><script src=\"https://app.guideflow.com/assets/opt.js\" data-iframe-id=\"dkdmdq5fgk\"></script></div>\u003C/p>\u003Cp>✅ Start the dashboard with four or five key KPI scorecards (sessions, users, engagement rate, conversion rate). This instantly tells stakeholders whether traffic and conversions are trending up or down.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/performance_summary_Google_Analytics_4_report_template_dfb35964b5.png\" alt=\"Performance Summary - Dashboard with charts showing user metrics and conversion rates.\">\u003C/figure>\u003Cp>✅ Add a traffic and engagement trend chart to show how users interact with your site over time. This makes it easier to identify spikes from campaigns, launches, or seasonality.\u003C/p>\u003Cp>✅ Include a conversion funnel visualization (sessions → engaged sessions → conversions). This helps teams quickly understand where users drop off in the journey.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/conversion_funnel_Google_Analytics_4_report_template_9c47daa7fb.png\" alt=\"Conversion Funnel - Two graphs display conversion metrics, one a line and bar graph, the other a funnel.\">\u003C/figure>\u003Cp>✅ Use traffic source and campaign tables to compare which channels and campaigns generate the most conversions and highest conversion rates.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/conversions_by_country_and_campaign_Google_Analytics_4_report_template_62f5d2fb04.png\" alt=\"Conversions By Country And Campaign - Four charts show conversion and session data by source and country.\">\u003C/figure>\u003Cp>✅ Break down performance by country or region to identify high-converting markets and opportunities for geographic targeting.\u003C/p>\u003Ch3>2. Google Analytics Marketing Dashboard\u003C/h3>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Marketing_report_template_5c17e407df.png\" alt=\"Marketing Report Template - Marketing report with charts and metrics dashboard.\">\u003C/p>\u003Cp style=\"text-align:center;\">\u003Ca href=\"https://live.whatagraph.com/shared-template/Xae9JPZnb6857gYwyZEWjd2YOANwozVl\">\u003Cstrong>Use this example for free with your data\u003C/strong>\u003C/a>\u003C/p>\u003Cp>\u003Cstrong>Who it’s for: \u003C/strong>Marketing managers, CMOs, and agencies running multiple channels who want one unified view of how their marketing efforts contribute to traffic, leads, and revenue.\u003C/p>\u003Cp>\u003Cstrong>Channels connected: \u003C/strong>Google Analytics 4, Google Search Console, Google My Business, Google Ads, Facebook Ads, Facebook, Instagram, Semrush, ActiveCampaign\u003C/p>\u003Cp>This Google Analytics \u003Ca href=\"https://whatagraph.com/templates/marketing-report-template\">marketing dashboard\u003C/a> consolidates performance data from all major marketing channels into one place. Instead of reviewing SEO, paid ads, social media, and email performance separately, this dashboard shows how each channel contributes to website traffic, engagement, and conversions.\u003C/p>\u003Cp>It allows marketers to compare traffic sources and campaign performance in one Google Analytics dashboard, making it easier to identify which channels drive the most value and which campaigns need optimization.\u003C/p>\u003Cp>This dashboard is typically used as a monthly or weekly marketing performance report, helping teams quickly understand marketing impact without manually exporting data from multiple tools.\u003C/p>\u003Cp>\u003Ci>\u003Cstrong>See also: \u003C/strong>\u003C/i>\u003Ca href=\"https://whatagraph.com/blog/articles/digital-marketing-report-template\">\u003Ci>\u003Cstrong>9 free digital marketing report templates\u003C/strong>\u003C/i>\u003C/a>\u003C/p>\u003Cp>\u003Cstrong>How to use:\u003C/strong>\u003C/p>\u003Cp><div style=\"position: relative; padding-bottom:calc(54.285714285714285% + 47px); height: 0;\"><iframe id=\"dr9m702fnp\" src=\"https://app.guideflow.com/embed/dr9m702fnp\" width=\"100%\" height=\"100%\" style=\"overflow:hidden;position:absolute;border:none\" scrolling=\"no\" allow=\"clipboard-read; clipboard-write\" webkitallowfullscreen mozallowfullscreen allowfullscreen allowtransparency=\"true\"></iframe><script src=\"https://app.guideflow.com/assets/opt.js\" data-iframe-id=\"dr9m702fnp\"></script></div>\u003C/p>\u003Cp>\u003Cstrong>Metrics to visualize (broken down by dashboard tab):\u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>1️⃣  Marketing Summary\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Total website sessions\u003C/li>\u003Cli>Total users\u003C/li>\u003Cli>Total conversions\u003C/li>\u003Cli>Conversion rate\u003C/li>\u003Cli>Total revenue\u003C/li>\u003Cli>Total ad spend\u003C/li>\u003Cli>Cost per conversion\u003C/li>\u003Cli>Return on ad spend (ROAS)\u003C/li>\u003Cli>Traffic by channel\u003C/li>\u003Cli>Conversions by channel\u003C/li>\u003Cli>Revenue by channel\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>2️⃣  Website performance\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Total sessions\u003C/li>\u003Cli>Total users\u003C/li>\u003Cli>New users\u003C/li>\u003Cli>Engaged sessions\u003C/li>\u003Cli>Engagement rate\u003C/li>\u003Cli>Average engagement time\u003C/li>\u003Cli>Conversions\u003C/li>\u003Cli>Conversion rate\u003C/li>\u003Cli>Sessions by channel\u003C/li>\u003Cli>Sessions by device\u003C/li>\u003Cli>Top landing pages\u003C/li>\u003Cli>Bounce rate\u003C/li>\u003Cli>User trends over time\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>3️⃣ SEO\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Organic sessions\u003C/li>\u003Cli>Organic users\u003C/li>\u003Cli>Impressions\u003C/li>\u003Cli>Clicks\u003C/li>\u003Cli>Average search position\u003C/li>\u003Cli>Click-through rate (CTR)\u003C/li>\u003Cli>Top landing pages from organic search\u003C/li>\u003Cli>Organic conversions\u003C/li>\u003Cli>Conversions from organic traffic\u003C/li>\u003Cli>Branded vs non-branded search performance\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>4️⃣ Google My Business\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Profile views\u003C/li>\u003Cli>Search views\u003C/li>\u003Cli>Map views\u003C/li>\u003Cli>Website clicks\u003C/li>\u003Cli>Direction requests\u003C/li>\u003Cli>Phone calls\u003C/li>\u003Cli>Customer actions over time\u003C/li>\u003Cli>Reviews and ratings\u003C/li>\u003Cli>Engagement by location\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>5️⃣ Google Ads\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Ad spend\u003C/li>\u003Cli>Impressions\u003C/li>\u003Cli>Clicks\u003C/li>\u003Cli>Click-through rate (CTR)\u003C/li>\u003Cli>Cost per click (CPC)\u003C/li>\u003Cli>Conversions\u003C/li>\u003Cli>Cost per conversion\u003C/li>\u003Cli>Conversion rate\u003C/li>\u003Cli>Campaign performance\u003C/li>\u003Cli>Top performing ads\u003C/li>\u003Cli>Top performing keywords\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>6️⃣ Facebook Ads\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Ad spend\u003C/li>\u003Cli>Impressions\u003C/li>\u003Cli>Reach\u003C/li>\u003Cli>Clicks\u003C/li>\u003Cli>Click-through rate (CTR)\u003C/li>\u003Cli>Cost per click (CPC)\u003C/li>\u003Cli>Conversions\u003C/li>\u003Cli>Cost per conversion\u003C/li>\u003Cli>Conversion rate\u003C/li>\u003Cli>Campaign performance\u003C/li>\u003Cli>Top performing ad sets\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>7️⃣ Organic social media\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Followers growth\u003C/li>\u003Cli>Reach\u003C/li>\u003Cli>Impressions\u003C/li>\u003Cli>Engagement\u003C/li>\u003Cli>Engagement rate\u003C/li>\u003Cli>Link clicks\u003C/li>\u003Cli>Website traffic from social media\u003C/li>\u003Cli>Top performing posts\u003C/li>\u003Cli>Traffic by social platform\u003C/li>\u003C/ul>\u003Cp>This section helps marketers compare social traffic and engagement across platforms in Google Analytics, identifying which social channels contribute the most website visits and conversions.\u003C/p>\u003Cp>\u003Cstrong>8️⃣ Email marketing\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Emails sent\u003C/li>\u003Cli>Open rate\u003C/li>\u003Cli>Click-through rate\u003C/li>\u003Cli>Email clicks\u003C/li>\u003Cli>Website sessions from email\u003C/li>\u003Cli>Conversions from email traffic\u003C/li>\u003Cli>Revenue from email campaigns\u003C/li>\u003Cli>Subscriber growth\u003C/li>\u003Cli>Top performing email campaigns\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Best practices:\u003C/strong>\u003C/p>\u003Cp>✅ Agree on key performance indicators with stakeholders before reporting and show these KPIs front and center in the first page of your report.\u003C/p>\u003Cp>✅ Separate each marketing channel you're present on into individual tabs so stakeholders can quickly navigate to the channels they care about without scrolling through one long report.\u003C/p>\u003Cp>✅ Use \u003Ca href=\"https://help.whatagraph.com/en/articles/10357615-whatagraph-iq-chat-instant-data-insights-at-your-fingertips\">Whatagraph IQ Chat\u003C/a> to analyze your marketing data in seconds. Just ask any questions you want in natural language and get back instant answers based on your connected data (no hallucinations). Turn IQ Chat on for stakeholders so they can also chat with the data. \u003C/p>\u003Cp><div style=\"position: relative; padding-bottom:calc(56.58682634730538% + 47px); height: 0;\"><iframe id=\"6kwv0wes1p\" src=\"https://app.guideflow.com/embed/6kwv0wes1p\" width=\"100%\" height=\"100%\" style=\"overflow:hidden;position:absolute;border:none\" scrolling=\"no\" allow=\"clipboard-read; clipboard-write\" webkitallowfullscreen mozallowfullscreen allowfullscreen allowtransparency=\"true\"></iframe><script src=\"https://app.guideflow.com/assets/opt.js\" data-iframe-id=\"6kwv0wes1p\"></script></div>\u003C/p>\u003Cp>✅ Always show traffic, engagement, and conversions together to connect marketing activity with real business results.\u003C/p>\u003Cp>✅ Use trend charts and comparison periods (month-over-month over the last 365 days) so marketers can quickly see how campaigns perform over time.\u003C/p>\u003Ch3>3. Google Analytics SEO Dashboard\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/SEO_report_template_7d8f24594a.png\" alt=\"SEO Report Template - An SEO report showing organic traffic, sessions, users and conversions.\">\u003C/figure>\u003Cp style=\"text-align:center;\">\u003Ca href=\"https://live.whatagraph.com/shared-template/xjeG9N62pwq7rKqX48gM5OP1VdzAal4W\">\u003Cstrong>Use this example for free with your data\u003C/strong>\u003C/a>\u003C/p>\u003Cp>\u003Cstrong>Who it’s for:\u003C/strong> SEO specialists, content marketers, and agencies that need to track organic search visibility, website traffic, and revenue generated from SEO.\u003C/p>\u003Cp>\u003Cstrong>Channels connected: \u003C/strong>Google Analytics 4, Google Search Console\u003C/p>\u003Cp>This \u003Ca href=\"https://whatagraph.com/templates/seo-report\">SEO dashboard\u003C/a> for Google Analytics helps marketers monitor how organic search contributes to website traffic, engagement, and conversions. \u003C/p>\u003Cp>Instead of jumping between GA4 reports and Google Search Console, this dashboard consolidates visibility, traffic, and conversion metrics into a single view.\u003C/p>\u003Cp>It's divided into four clear sections designed to show holistic SEO performance in one place:\u003C/p>\u003Col>\u003Cli>Summary\u003C/li>\u003Cli>Organic Visibility\u003C/li>\u003Cli>Organic Traffic\u003C/li>\u003Cli>Organic Conversions\u003C/li>\u003C/ol>\u003Cp>\u003Cstrong>How to use:\u003C/strong>\u003C/p>\u003Cp><div style=\"position: relative; padding-bottom:calc(56.61404463799673% + 47px); height: 0;\"><iframe id=\"9r25lyetzr\" src=\"https://app.guideflow.com/embed/9r25lyetzr\" width=\"100%\" height=\"100%\" style=\"overflow:hidden;position:absolute;border:none\" scrolling=\"no\" allow=\"clipboard-read; clipboard-write\" webkitallowfullscreen mozallowfullscreen allowfullscreen allowtransparency=\"true\"></iframe><script src=\"https://app.guideflow.com/assets/opt.js\" data-iframe-id=\"9r25lyetzr\"></script></div>\u003C/p>\u003Cp>\u003Cstrong>Metrics to visualize (broken down by dashboard tab):\u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>1️⃣ Summary\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Sessions\u003C/li>\u003Cli>Total users\u003C/li>\u003Cli>New users\u003C/li>\u003Cli>Conversions\u003C/li>\u003Cli>Conversion rate\u003C/li>\u003Cli>Total revenue\u003C/li>\u003Cli>Transactions\u003C/li>\u003Cli>Average purchase revenue\u003C/li>\u003Cli>Ecommerce purchases\u003C/li>\u003Cli>Organic search clicks\u003C/li>\u003Cli>Organic search impressions\u003C/li>\u003Cli>Average organic search position\u003C/li>\u003Cli>SEO KPI progress toward goals\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>2️⃣ Organic Visibility\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Total impressions\u003C/li>\u003Cli>Total clicks\u003C/li>\u003Cli>Click-through rate (CTR)\u003C/li>\u003Cli>Average search ranking position\u003C/li>\u003Cli>Clicks vs impressions trend\u003C/li>\u003Cli>Impressions distribution (web, image, video search)\u003C/li>\u003Cli>Clicks distribution by search type\u003C/li>\u003Cli>Branded query impressions\u003C/li>\u003Cli>Branded query clicks\u003C/li>\u003Cli>Non-branded query impressions\u003C/li>\u003Cli>Non-branded query clicks\u003C/li>\u003Cli>Top performing keywords\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>3️⃣ Organic Traffic\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Organic sessions\u003C/li>\u003Cli>Total users from organic traffic\u003C/li>\u003Cli>New users from organic traffic\u003C/li>\u003Cli>Sessions by channel\u003C/li>\u003Cli>Sessions by device category\u003C/li>\u003Cli>Sessions trend over time\u003C/li>\u003Cli>New users trend over time\u003C/li>\u003Cli>Top landing pages by sessions\u003C/li>\u003Cli>Top pages by engagement rate\u003C/li>\u003Cli>Traffic by device (desktop, mobile, tablet)\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>4️⃣ Organic Conversions\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Total conversions from organic traffic\u003C/li>\u003Cli>Conversion trend over time\u003C/li>\u003Cli>Transactions\u003C/li>\u003Cli>Purchase revenue\u003C/li>\u003Cli>Total revenue\u003C/li>\u003Cli>Revenue by device category\u003C/li>\u003Cli>Revenue by source/medium\u003C/li>\u003Cli>Organic conversions by month\u003C/li>\u003Cli>Page path conversions\u003C/li>\u003Cli>Revenue by landing page\u003C/li>\u003Cli>Demographic conversions (city, country, age group)\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Best practices:\u003C/strong>\u003C/p>\u003Cp>✅ Use a visibility tab connected to Google Search Console to monitor impressions, clicks, and keyword rankings. This makes it easier to review changes in organic traffic and visibility in Google Analytics alongside search performance.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/White_label_SEO_report_template_organic_visibility_ae4763cd31.png\" alt=\"Organic Visibility - SEO report dashboard showing charts and performance data\">✅ Include a traffic analysis tab to track how organic visitors behave on your website, including sessions, landing page engagement, and device breakdowns.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/White_label_SEO_report_template_organic_traffic_f642354d87.png\" alt=\"Organic Traffic - Dashboard with charts showing website traffic metrics.\">\u003C/figure>\u003Cp>✅ Add a conversion tab dedicated to revenue and transactions from organic traffic so you can directly connect SEO performance to real business outcomes like leads, purchases, and revenue growth.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/White_label_SEO_report_template_organic_conversions_5832f03d6d.png\" alt=\"White Label Seo Report - Organic conversions report showing charts, metrics, and recommendations.\">\u003C/figure>\u003Cp>✅ Break down branded vs non-branded queries to identify growth opportunities.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Branded_vs_non_branded_queries_SEO_report_template_49da5c11ad.png\" alt=\"Branded vs Non branded Queries - Side by side comparison of tables listing keyword performance metrics.\">✅ Style your report in seconds with \u003Ca href=\"https://help.whatagraph.com/en/articles/11867223-how-to-easily-customize-report-branding-with-whatagraph-iq\">Whatagraph IQ Theme\u003C/a>. Just upload a screenshot of your brandbook/website or write a custom prompt, and Whatagraph will automatically apply the colors to your report. You can still manually finetune the HEX codes and fonts after. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/AI_styling_with_Whatagraph_IQ_1d29d4fef4.gif\" alt=\"AI Styling with Whatagraph IQ - A screenshot of the Whatagraph interface showing a branding theme editor.\">\u003C/p>\u003Ch3>4. Content Marketing Dashboard Google Analytics \u003C/h3>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Content_marketing_report_template_d7bc3c3c5b.png\" alt=\"Content Marketing Report Template - Website performance dashboard with charts and key metrics.\">\u003C/p>\u003Cp style=\"text-align:center;\">\u003Ca href=\"https://live.whatagraph.com/shared-template/40xvwAGPONpD5gj5NNR2WnQb63kX71o8\">\u003Cstrong>Use this example for free with your data\u003C/strong>\u003C/a>\u003Cstrong> \u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>Who it’s for:\u003C/strong> Content marketers, SEO teams, and agencies that need to understand how blog posts, landing pages, and educational content drive traffic, engagement, and conversions.\u003C/p>\u003Cp>\u003Cstrong>Channels connected: \u003C/strong>Google Analytics 4, Google Search Console, Facebook, Instagram, LinkedIn, Email marketing platforms\u003C/p>\u003Cp>This \u003Ca href=\"https://whatagraph.com/templates/marketing-report-template/content-marketing-report-template\">content marketing dashboard Google Analytics\u003C/a> helps teams measure how their content performs across organic traffic, social media, and email distribution. Instead of reviewing individual page reports inside GA4, this dashboard consolidates landing page performance, engagement metrics, and traffic sources into one place.\u003C/p>\u003Cp>It helps marketers quickly identify which blog posts, guides, and landing pages generate the most traffic and conversions. Teams can also review landing page performance and conversion trends in Google Analytics to understand how content contributes to leads, product signups, or revenue.\u003C/p>\u003Cp>Content teams typically review this dashboard monthly to identify top-performing content, discover optimization opportunities, and evaluate how different distribution channels contribute to content growth.\u003C/p>\u003Cp>\u003Cstrong>Metrics to visualize (broken down by dashboard tab):\u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>1️⃣ Marketing summary\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Total website sessions\u003C/li>\u003Cli>Total users\u003C/li>\u003Cli>New users\u003C/li>\u003Cli>Total pageviews\u003C/li>\u003Cli>Total conversions\u003C/li>\u003Cli>Conversion rate\u003C/li>\u003Cli>Organic traffic\u003C/li>\u003Cli>Social traffic\u003C/li>\u003Cli>Email traffic\u003C/li>\u003Cli>Top traffic channels\u003C/li>\u003Cli>Top converting channels\u003C/li>\u003Cli>Traffic trend over time\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>2️⃣ Website performance\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Total sessions\u003C/li>\u003Cli>Total users\u003C/li>\u003Cli>New users\u003C/li>\u003Cli>Engaged sessions\u003C/li>\u003Cli>Engagement rate\u003C/li>\u003Cli>Average engagement time\u003C/li>\u003Cli>Pages per session\u003C/li>\u003Cli>Top landing pages\u003C/li>\u003Cli>Top blog posts by traffic\u003C/li>\u003Cli>Top landing pages by conversions\u003C/li>\u003Cli>User activity trend over time\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>3️⃣ SEO\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Organic sessions\u003C/li>\u003Cli>Organic users\u003C/li>\u003Cli>Impressions\u003C/li>\u003Cli>Clicks\u003C/li>\u003Cli>Average search position\u003C/li>\u003Cli>Click-through rate (CTR)\u003C/li>\u003Cli>Top pages by organic traffic\u003C/li>\u003Cli>Top pages by impressions\u003C/li>\u003Cli>Top keywords driving traffic\u003C/li>\u003Cli>Conversions from organic traffic\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>4️⃣ GEO Traffic from AI search engines\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Sessions from ChatGPT referrals\u003C/li>\u003Cli>Sessions from Perplexity referrals\u003C/li>\u003Cli>Sessions from Claude referrals\u003C/li>\u003Cli>Top pages generating AI search traffic\u003C/li>\u003Cli>Engagement rate from AI traffic\u003C/li>\u003Cli>Conversions from AI search traffic\u003C/li>\u003Cli>AI referral traffic trend over time\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>5️⃣ Facebook\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Post reach\u003C/li>\u003Cli>Post impressions\u003C/li>\u003Cli>Engagement\u003C/li>\u003Cli>Engagement rate\u003C/li>\u003Cli>Link clicks\u003C/li>\u003Cli>Website sessions from Facebook\u003C/li>\u003Cli>Top performing posts\u003C/li>\u003Cli>Traffic from Facebook over time\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>6️⃣ Instagram\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Impressions\u003C/li>\u003Cli>Reach\u003C/li>\u003Cli>Profile visits\u003C/li>\u003Cli>Engagement\u003C/li>\u003Cli>Engagement rate\u003C/li>\u003Cli>Link clicks\u003C/li>\u003Cli>Website sessions from Instagram\u003C/li>\u003Cli>Top performing posts or reels\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>7️⃣ LinkedIn\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Post impressions\u003C/li>\u003Cli>Post reach\u003C/li>\u003Cli>Engagement\u003C/li>\u003Cli>Engagement rate\u003C/li>\u003Cli>Link clicks\u003C/li>\u003Cli>Website sessions from LinkedIn\u003C/li>\u003Cli>Top performing posts\u003C/li>\u003Cli>Traffic from LinkedIn over time\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>8️⃣ ActiveCampaign\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Emails sent\u003C/li>\u003Cli>Open rate\u003C/li>\u003Cli>Click-through rate\u003C/li>\u003Cli>Email clicks\u003C/li>\u003Cli>Website sessions from email\u003C/li>\u003Cli>Conversions from email traffic\u003C/li>\u003Cli>Top performing email campaigns\u003C/li>\u003Cli>Subscriber growth\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Best practices:\u003C/strong>\u003C/p>\u003Cp>✅ Start with a marketing summary tab that shows overall content performance across traffic, engagement, and conversions so stakeholders can quickly understand the impact of content marketing.\u003C/p>\u003Cp>✅ Include a dedicated landing page analysis section so content teams can clearly see which articles and pages drive the most traffic and conversions.\u003C/p>\u003Cp>✅ Track organic search performance alongside engagement metrics to understand which pieces of content rank well and also keep readers engaged.\u003C/p>\u003Cp>✅ Show GEO metrics as a separate report tab, in addition to traditional SEO metrics. This helps teams measure how well their content appears in AI-driven search engines like ChatGPT, Perplexity, and Claude.\u003C/p>\u003Cp>✅ Include social media and email performance tabs so marketers can clearly see how distribution channels contribute to content traffic and conversions.\u003C/p>\u003Ch3>5. Google Analytics PPC Dashboard\u003C/h3>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/PPC_report_template_3ac0f3a430.png\" alt=\"PPC Report Template - Performance overview dashboard with graphs, numbers, and connected integrations.\">\u003C/p>\u003Cp style=\"text-align:center;\">\u003Ca href=\"https://live.whatagraph.com/shared-template/OWlxmLrbJdYXaKawMARZj0zo43MwQq7y\">\u003Cstrong>Use this example for free with your data\u003C/strong>\u003C/a>\u003C/p>\u003Cp>\u003Cstrong>Who it’s for:\u003C/strong> Performance marketers, paid media managers, and agencies running campaigns across multiple advertising platforms who need a single view of paid traffic, spend, and conversions.\u003C/p>\u003Cp>\u003Cstrong>Channels connected: \u003C/strong>Google Analytics 4, Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads\u003C/p>\u003Cp>This Google Analytics \u003Ca href=\"https://whatagraph.com/templates/ppc-report\">PPC dashboard\u003C/a> helps marketers monitor the performance of paid campaigns across multiple platforms without switching between different ad managers. \u003C/p>\u003Cp>It allows teams to quickly compare campaign performance across channels, identify where conversions are coming from, and adjust budgets based on results. The overview tab provides a high-level performance snapshot, while each platform tab breaks down campaign, audience, and ad performance.\u003C/p>\u003Cp>\u003Ci>\u003Cstrong>See also: \u003C/strong>\u003C/i>\u003Ca href=\"https://whatagraph.com/blog/articles/ppc-reporting-examples\">\u003Ci>\u003Cstrong>7 PPC reporting examples curated by marketers\u003C/strong>\u003C/i>\u003C/a>\u003C/p>\u003Cp>\u003Cstrong>How to use:\u003C/strong>\u003C/p>\u003Cp><div style=\"position: relative; padding-bottom:calc(56.61404463799673% + 50px); height: 0;\">\u003Cbr><iframe id=\"er5dewnulk\" src=\"https://app.guideflow.com/embed/er5dewnulk\" width=\"100%\" height=\"100%\" style=\"overflow:hidden;position:absolute;border:none\" scrolling=\"no\" allow=\"clipboard-read; clipboard-write\" webkitallowfullscreen mozallowfullscreen allowfullscreen allowtransparency=\"true\"></iframe>\u003Cbr><script src=\"https://app.guideflow.com/assets/opt.js\" data-iframe-id=\"er5dewnulk\"></script>\u003Cbr></div>\u003C/p>\u003Cp>\u003Cstrong>Metrics to visualize (broken down by dashboard tab):\u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>1️⃣ Overview\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Total ad spend\u003C/li>\u003Cli>Total impressions\u003C/li>\u003Cli>Total clicks\u003C/li>\u003Cli>Total conversions\u003C/li>\u003Cli>Cost per conversion\u003C/li>\u003Cli>Conversion rate\u003C/li>\u003Cli>Clicks by channel\u003C/li>\u003Cli>Impressions by channel\u003C/li>\u003Cli>Conversions by channel\u003C/li>\u003Cli>Spend by channel\u003C/li>\u003Cli>Daily conversions trend\u003C/li>\u003Cli>Conversion funnel (impressions → clicks → conversions)\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>2️⃣ Meta Ads\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Total spend\u003C/li>\u003Cli>Total impressions\u003C/li>\u003Cli>Total clicks\u003C/li>\u003Cli>Click-through rate (CTR)\u003C/li>\u003Cli>Cost per click (CPC)\u003C/li>\u003Cli>CPM (cost per 1,000 impressions)\u003C/li>\u003Cli>Offsite conversions\u003C/li>\u003Cli>Clicks vs CTR trend\u003C/li>\u003Cli>Impressions vs spend trend\u003C/li>\u003Cli>Campaign performance\u003C/li>\u003Cli>Ad performance\u003C/li>\u003Cli>Audience performance by age\u003C/li>\u003Cli>Audience performance by gender\u003C/li>\u003Cli>Ad placement performance\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>3️⃣ Google Ads\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Total cost\u003C/li>\u003Cli>Total impressions\u003C/li>\u003Cli>Total clicks\u003C/li>\u003Cli>Average CPC\u003C/li>\u003Cli>CTR\u003C/li>\u003Cli>Average CPM\u003C/li>\u003Cli>Total conversions\u003C/li>\u003Cli>Conversions trend\u003C/li>\u003Cli>Impressions vs cost trend\u003C/li>\u003Cli>Clicks vs cost trend\u003C/li>\u003Cli>Campaign performance\u003C/li>\u003Cli>Ad network performance (Search vs Display)\u003C/li>\u003Cli>Keyword performance\u003C/li>\u003Cli>Ad creative performance\u003C/li>\u003Cli>Landing page performance\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>4️⃣ LinkedIn Ads\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Total spend\u003C/li>\u003Cli>Total impressions\u003C/li>\u003Cli>Total clicks\u003C/li>\u003Cli>External website conversions\u003C/li>\u003Cli>Cost per conversion\u003C/li>\u003Cli>Return on ad spend (ROAS)\u003C/li>\u003Cli>Conversion rate\u003C/li>\u003Cli>Clicks over time\u003C/li>\u003Cli>Conversions over time\u003C/li>\u003Cli>Top performing campaigns\u003C/li>\u003Cli>Top performing ads\u003C/li>\u003Cli>Audience engagement by job title, seniority, country\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>5️⃣ TikTok Ads\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Total cost\u003C/li>\u003Cli>Total impressions\u003C/li>\u003Cli>Total clicks\u003C/li>\u003Cli>CTR\u003C/li>\u003Cli>Cost per result\u003C/li>\u003Cli>Total conversions\u003C/li>\u003Cli>Real-time results\u003C/li>\u003Cli>Real-time cost per result\u003C/li>\u003Cli>Video views\u003C/li>\u003Cli>Average watch time\u003C/li>\u003Cli>Video views at 25%, 50%, 75%, and 100%\u003C/li>\u003Cli>Paid engagement metrics (likes, comments, shares, follows)\u003C/li>\u003Cli>Campaign performance\u003C/li>\u003Cli>Ad performance\u003C/li>\u003Cli>Audience performance by age and gender\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Best practices:\u003C/strong>\u003C/p>\u003Cp>✅ Start the dashboard with a paid advertising overview tab that summarizes total spend, impressions, clicks, and conversions across all platforms so stakeholders can quickly understand overall campaign performance.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Channel_overview_PPC_reporting_example_02b7173178.png\" alt=\"Channel Overview - A dashboard view of marketing campaign performance metrics across channels.\">\u003C/figure>\u003Cp>✅ Add a multi-channel breakdown table that compares key metrics across all PPC channels at a glance.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Multi_source_table_PPC_report_template_eed0993a07.png\" alt=\"Multi-source table - PPC report template.png\">\u003C/p>\u003Cp>✅ Add a carousel chart on each paid ads channel tab showing top performing ads. \u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Carousel_chart_of_top_performing_ads_PPC_report_template_1471ff69d7.png\" alt=\"Ad Performance - Ad performance preview showing six ads with impressions, clicks, spend, CPM, and CTR.\">\u003C/figure>\u003Ch3>6. Social Media Dashboard Google Analytics\u003C/h3>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Social_media_report_template_1_e08eda19b4.png\" alt=\"Social Media Report Template - A social media report showing performance metrics for a band called Echo.\">\u003C/p>\u003Cp style=\"text-align:center;\">\u003Ca href=\"https://live.whatagraph.com/shared-template/1ZdPW9bx0y26lgOw04gJmw8XMoaB4Nrz\">\u003Cstrong>Use this example for free with your data\u003C/strong>\u003C/a>\u003C/p>\u003Cp>\u003Cstrong>Who it’s for:\u003C/strong> Social media managers, marketing teams, and agencies that need to track how social platforms contribute to website traffic, engagement, and brand growth.\u003C/p>\u003Cp>\u003Cstrong>Channels connected:\u003C/strong> Google Analytics 4, Facebook, Instagram, YouTube\u003C/p>\u003Cp>This \u003Ca href=\"https://whatagraph.com/templates/social-media-report\">social media dashboard\u003C/a> Google Analytics helps marketers understand how social media activity translates into website traffic, audience growth, and engagement. \u003C/p>\u003Cp>You can compare social traffic and engagement across platforms in Google Analytics while also monitoring audience growth and content performance. Social media teams can quickly identify which posts, videos, or campaigns generate the most engagement and website visits.\u003C/p>\u003Cp>The example dashboard includes platform-level reports for Instagram, Facebook, and YouTube, showing audience growth, reach, engagement metrics, and top-performing content.\u003C/p>\u003Cp>\u003Cstrong>How to use:\u003C/strong>\u003C/p>\u003Cp><div style=\"position: relative; padding-bottom:calc(56.640625% + 50px); height: 0;\">\u003Cbr><iframe id=\"0p0y3n5bvk\" src=\"https://app.guideflow.com/embed/0p0y3n5bvk\" width=\"100%\" height=\"100%\" style=\"overflow:hidden;position:absolute;border:none\" scrolling=\"no\" allow=\"clipboard-read; clipboard-write\" webkitallowfullscreen mozallowfullscreen allowfullscreen allowtransparency=\"true\"></iframe>\u003Cbr><script src=\"https://app.guideflow.com/assets/opt.js\" data-iframe-id=\"0p0y3n5bvk\"></script>\u003Cbr></div>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Metrics to visualize:\u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>1️⃣ Overview\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Total followers across social platforms\u003C/li>\u003Cli>Total reach\u003C/li>\u003Cli>Total impressions\u003C/li>\u003Cli>Total engagements\u003C/li>\u003Cli>Total website sessions from social media\u003C/li>\u003Cli>Social traffic trend over time\u003C/li>\u003Cli>Top performing social platforms\u003C/li>\u003Cli>Top performing posts across channels\u003C/li>\u003Cli>Follower growth over time\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>2️⃣ Instagram\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Total followers\u003C/li>\u003Cli>New followers\u003C/li>\u003Cli>Total reach\u003C/li>\u003Cli>Total impressions\u003C/li>\u003Cli>Total engagement\u003C/li>\u003Cli>Stories reach\u003C/li>\u003Cli>Stories impressions\u003C/li>\u003Cli>Stories replies\u003C/li>\u003Cli>Reels reach\u003C/li>\u003Cli>Reels impressions\u003C/li>\u003Cli>Reels saves\u003C/li>\u003Cli>Post engagement rate\u003C/li>\u003Cli>Top performing posts\u003C/li>\u003Cli>Top performing reels\u003C/li>\u003Cli>Audience demographics by gender and age\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>3️⃣ Facebook\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Page followers\u003C/li>\u003Cli>Page likes\u003C/li>\u003Cli>Total reach\u003C/li>\u003Cli>Total impressions\u003C/li>\u003Cli>Post engagements\u003C/li>\u003Cli>Comments\u003C/li>\u003Cli>Shares\u003C/li>\u003Cli>Average engagement per post\u003C/li>\u003Cli>Post count\u003C/li>\u003Cli>Top performing posts\u003C/li>\u003Cli>Engagement trend over time\u003C/li>\u003Cli>Audience demographics\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>4️⃣ YouTube\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Total subscribers\u003C/li>\u003Cli>Subscribers gained\u003C/li>\u003Cli>Subscribers lost\u003C/li>\u003Cli>Total video views\u003C/li>\u003Cli>Estimated minutes watched\u003C/li>\u003Cli>Average view duration\u003C/li>\u003Cli>Average view percentage\u003C/li>\u003Cli>Likes\u003C/li>\u003Cli>Dislikes\u003C/li>\u003Cli>Comments\u003C/li>\u003Cli>Shares\u003C/li>\u003Cli>Video performance by video\u003C/li>\u003Cli>Subscriber growth trend\u003C/li>\u003Cli>Video views vs average watch percentage\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Best practices:\u003C/strong>\u003C/p>\u003Cp>✅ Start the dashboard with a social media overview tab that aggregates followers, reach, and engagement across all platforms so stakeholders can quickly understand overall social media performance.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Channel_overview_social_media_report_template_f5017e2d0a.png\" alt=\"Channel Overview - A social media report showing follower counts and engagement metrics.\">✅ Include platform-specific tabs for Instagram, Facebook, and YouTube to analyze audience growth, engagement, and content performance without cluttering the overview.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Social_media_report_template_Instagram_performance_66b38ab57c.png\" alt=\"Social Media Report - Instagram performance report showing audience demographics and reach statistics.\">\u003C/figure>\u003Cp>✅ Track top-performing posts, reels, and videos to identify which content formats consistently generate the most reach and engagement.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Social_media_report_template_Instagram_post_performance_62b46d59bf.png\" alt=\"Social Media Report Template - Instagram Post Performance - Instagram analytics dashboard featuring charts and data tables.\">\u003C/figure>\u003Cp>✅ Monitor audience demographics and follower growth trends to better understand who engages with your content and how your audience evolves over time.\u003C/p>\u003Cp>✅ Include website traffic metrics from GA4 so teams can clearly measure how social media activity contributes to website sessions and conversions.\u003C/p>\u003Cp>✅ Add custom images to your report to make it “pop” and more engaging for stakeholders to read through. \u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Social_media_report_template_cover_19400baef0.png\" alt=\"Social Media Report Template - A slide shows \">\u003C/figure>\u003Ch3>7. Ecommerce Google Analytics Dashboard\u003C/h3>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/e_Commerce_report_template_0dcc0190cf.png\" alt=\"Ecommerce Report Template - Dashboard of sales and expense performance summaries and recommendations.\">\u003C/p>\u003Cp style=\"text-align:center;\">\u003Ca href=\"https://live.whatagraph.com/shared-template/5w3XpW0PmOdqzKZwqVEDjVklbNeZ6198\">\u003Cstrong>Use this template for free with your data\u003C/strong>\u003C/a>\u003C/p>\u003Cp>\u003Cstrong>Who it’s for:\u003C/strong> Ecommerce managers, marketing teams, and agencies with eCommerce clients that need a clear view of how advertising campaigns and store performance contribute to revenue, conversions, and customer acquisition.\u003C/p>\u003Cp>\u003Cstrong>Channels connected: \u003C/strong>Google Analytics 4, Facebook Ads, Google Ads, TikTok Ads, LinkedIn Ads, Pinterest Ads, Shopify, WooCommerce\u003C/p>\u003Cp>This Google Analytics \u003Ca href=\"https://whatagraph.com/templates/ecommerce-report-template\">ecommerce dashboard\u003C/a> helps ecommerce teams understand how marketing campaigns and store performance translate into revenue. Instead of switching between ad platforms and ecommerce tools, this dashboard consolidates campaign performance, store transactions, and customer behavior into one report.\u003C/p>\u003Cp>You can quickly see what changed in revenue, conversion rate, and average order value in Google Analytics, while also understanding which ad platforms and campaigns drive the most purchases.\u003C/p>\u003Cp>This dashboard is commonly used as a weekly or monthly ecommerce performance report. It combines advertising metrics with ecommerce data so teams can track the full journey from ad click to purchase.\u003C/p>\u003Cp>\u003Ci>\u003Cstrong>See also: \u003C/strong>\u003C/i>\u003Ca href=\"https://whatagraph.com/blog/articles/ecommerce-dashboard-examples\">\u003Ci>\u003Cstrong>7 effective e-commerce dashboard examples\u003C/strong>\u003C/i>\u003C/a>\u003C/p>\u003Cp>\u003Cstrong>How to use:\u003C/strong>\u003C/p>\u003Cp><div style=\"position: relative; padding-bottom:calc(56.59863945578232% + 47px); height: 0;\"><iframe id=\"vkm50o8a2r\" src=\"https://app.guideflow.com/embed/vkm50o8a2r\" width=\"100%\" height=\"100%\" style=\"overflow:hidden;position:absolute;border:none\" scrolling=\"no\" allow=\"clipboard-read; clipboard-write\" webkitallowfullscreen mozallowfullscreen allowfullscreen allowtransparency=\"true\"></iframe><script src=\"https://app.guideflow.com/assets/opt.js\" data-iframe-id=\"vkm50o8a2r\"></script></div>\u003C/p>\u003Cp>\u003Cstrong>Metrics to visualize:\u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>1️⃣ Overview\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Total revenue\u003C/li>\u003Cli>Total purchases\u003C/li>\u003Cli>Total orders\u003C/li>\u003Cli>Conversion rate\u003C/li>\u003Cli>Average order value (AOV)\u003C/li>\u003Cli>Total sessions\u003C/li>\u003Cli>Total users\u003C/li>\u003Cli>New vs returning customers\u003C/li>\u003Cli>Revenue by channel, campaign\u003C/li>\u003Cli>Purchases by channel\u003C/li>\u003Cli>Purchases over time\u003C/li>\u003Cli>Revenue trend over time\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>2️⃣ Facebook Ads\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Ad spend\u003C/li>\u003Cli>Impressions\u003C/li>\u003Cli>Reach\u003C/li>\u003Cli>Clicks\u003C/li>\u003Cli>Click-through rate (CTR)\u003C/li>\u003Cli>Cost per click (CPC)\u003C/li>\u003Cli>Purchases\u003C/li>\u003Cli>Cost per purchase\u003C/li>\u003Cli>Return on ad spend (ROAS)\u003C/li>\u003Cli>Revenue generated from Facebook Ads\u003C/li>\u003Cli>Top performing campaigns\u003C/li>\u003Cli>Top performing ad sets\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>3️⃣ Google Ads\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Ad spend\u003C/li>\u003Cli>Impressions\u003C/li>\u003Cli>Clicks\u003C/li>\u003Cli>Click-through rate (CTR)\u003C/li>\u003Cli>Cost per click (CPC)\u003C/li>\u003Cli>Conversions\u003C/li>\u003Cli>Cost per conversion\u003C/li>\u003Cli>Revenue generated from Google Ads\u003C/li>\u003Cli>Return on ad spend (ROAS)\u003C/li>\u003Cli>Campaign performance\u003C/li>\u003Cli>Top performing keywords\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>4️⃣ TikTok Ads\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Ad spend\u003C/li>\u003Cli>Impressions\u003C/li>\u003Cli>Clicks\u003C/li>\u003Cli>Click-through rate (CTR)\u003C/li>\u003Cli>Cost per click (CPC)\u003C/li>\u003Cli>Conversions\u003C/li>\u003Cli>Cost per conversion\u003C/li>\u003Cli>Revenue generated from TikTok campaigns\u003C/li>\u003Cli>Return on ad spend (ROAS)\u003C/li>\u003Cli>Top performing campaigns\u003C/li>\u003Cli>Video engagement metrics\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>5️⃣ LinkedIn Ads\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Ad spend\u003C/li>\u003Cli>Impressions\u003C/li>\u003Cli>Clicks\u003C/li>\u003Cli>Click-through rate (CTR)\u003C/li>\u003Cli>Cost per click (CPC)\u003C/li>\u003Cli>Conversions\u003C/li>\u003Cli>Cost per conversion\u003C/li>\u003Cli>Revenue generated from LinkedIn campaigns\u003C/li>\u003Cli>Return on ad spend (ROAS)\u003C/li>\u003Cli>Campaign performance\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>6️⃣ Pinterest Ads\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Ad spend\u003C/li>\u003Cli>Impressions\u003C/li>\u003Cli>Pin clicks\u003C/li>\u003Cli>Outbound clicks\u003C/li>\u003Cli>Click-through rate (CTR)\u003C/li>\u003Cli>Conversions\u003C/li>\u003Cli>Cost per conversion\u003C/li>\u003Cli>Revenue generated from Pinterest Ads\u003C/li>\u003Cli>Return on ad spend (ROAS)\u003C/li>\u003Cli>Top performing pins and campaigns\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>7️⃣ Shopify\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Total store revenue\u003C/li>\u003Cli>Total orders\u003C/li>\u003Cli>Average order value (AOV)\u003C/li>\u003Cli>Total customers\u003C/li>\u003Cli>New vs returning customers\u003C/li>\u003Cli>Revenue by product\u003C/li>\u003Cli>Top selling products\u003C/li>\u003Cli>Orders over time\u003C/li>\u003Cli>Refunds and returns\u003C/li>\u003Cli>Revenue by country\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>8️⃣ WooCommerce\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Total store revenue\u003C/li>\u003Cli>Total orders\u003C/li>\u003Cli>Average order value (AOV)\u003C/li>\u003Cli>Total customers\u003C/li>\u003Cli>New vs returning customers\u003C/li>\u003Cli>Revenue by product\u003C/li>\u003Cli>Top selling products\u003C/li>\u003Cli>Orders over time\u003C/li>\u003Cli>Refunds and returns\u003C/li>\u003Cli>Revenue by country\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Best practices:\u003C/strong>\u003C/p>\u003Cp>✅ Start the dashboard with an overview tab showing total revenue, orders, conversion rate, and average order value so stakeholders can immediately understand store performance.\u003C/p>\u003Cp>✅ Keep each advertising platform on its own tab so marketers can easily evaluate campaign performance without mixing metrics across channels.\u003C/p>\u003Cp>✅ Always combine advertising metrics with ecommerce revenue metrics to clearly show which campaigns drive actual purchases rather than just traffic.\u003C/p>\u003Cp>✅ Track revenue trends and order trends over time to quickly identify the impact of promotions, product launches, or seasonal campaigns.\u003C/p>\u003Cp>✅ Include product-level and store-level insights so teams can understand which products drive the most revenue and which campaigns support them.\u003C/p>","2020-03-19T17:45:19.000Z","2026-03-16T11:13:49.307Z","",{"id":662,"name":663,"alternativeText":664,"caption":31,"width":527,"height":528,"formats":665,"hash":671,"ext":330,"mime":331,"size":672,"url":673,"previewUrl":31,"provider":318,"provider_metadata":31,"createdAt":674,"updatedAt":675},16523,"Google Analytics dashboard examples.png","Google Analytics Dashboard Examples - A dashboard with metrics like conversion and engagement rate.",{"thumbnail":666},{"ext":330,"url":667,"hash":668,"mime":331,"name":669,"path":31,"size":670,"width":535,"height":536},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Google_Analytics_dashboard_examples_db17a847cd.png","thumbnail_Google_Analytics_dashboard_examples_db17a847cd","thumbnail_Google Analytics dashboard examples.png",22.84,"Google_Analytics_dashboard_examples_db17a847cd",1503.48,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Google_Analytics_dashboard_examples_db17a847cd.png","2026-03-16T09:59:41.739Z","2026-03-16T09:59:44.958Z",{"id":560,"name":561,"about":562,"email":563,"createdAt":564,"updatedAt":565,"publishedAt":566,"slug":567,"linkedin_url":568},{"id":382,"title":543,"slug":544,"subheading":545,"createdAt":546,"updatedAt":547,"publishedAt":548},{"id":679,"dateReorder":680,"title":681,"slug":682,"summary":683,"body":684,"read_time":21,"createdAt":685,"updatedAt":686,"publishedAt":687,"errors":31,"table_of_contents":15,"cover_image":688,"author":703,"article_category":704},2368,"2026-03-13","6 Best Web Analytics Dashboard Examples & Free Templates","web-analytics-dashboard-examples","\u003Cp>If you’re building a web analytics dashboard, the hardest part isn’t collecting the data, it’s deciding what the dashboard should actually look like.\u003C/p>\u003Cp>With hundreds of metrics available in dozens of tools like GA4, Search Console, Matomo, e.t.c, it’s easy to end up with cluttered dashboards that are hard to interpret and even harder to share with stakeholders.\u003Cbr> \u003C/p>","\u003Cp>To help you avoid that, we’ve compiled six practical web analytics dashboard examples used by marketing teams, analysts, and agencies on Whatagraph to track website performance. \u003C/p>\u003Cp>Each example focuses on a specific use case so you can quickly find a layout that fits your reporting needs and adapt it for your own data.\u003C/p>\u003Ch2>6 Best Web Analytics Dashboard Examples\u003C/h2>\u003Cp>Jump to the website analytics dashboard examples you want to see:\u003C/p>\u003Col>\u003Cli>\u003Ca href=\"https://whatagraph.com/blog/articles/web-analytics-dashboard-examples#ga4-web-analytics-dashboard-example\">GA4 web analytics dashboard example\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/blog/articles/web-analytics-dashboard-examples#website-performance-dashboard-example\">Website performance dashboard example\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/blog/articles/web-analytics-dashboard-examples#website-traffic-dashboard-example\">Website traffic dashboard example\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/blog/articles/web-analytics-dashboard-examples#matomo-web-analytics-dashboard-example\">Matomo web analytics dashboard example\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/blog/articles/web-analytics-dashboard-examples#piwik-pro-web-analytics-dashboard-example\">Piwik Pro web analytics dashboard example\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/blog/articles/web-analytics-dashboard-examples#google-my-business-web-analytics-dashboard-example\">Google My Business dashboard example\u003C/a>\u003C/li>\u003C/ol>\u003Ch3>1. GA4 Web Analytics Dashboard Example\u003C/h3>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Google_analytics_4_report_template_d04efc08dc.png\" alt=\"Google Analytics 4 Report Template - Dashboard view showing key metrics and charts for web analytics.\">\u003C/p>\u003Cp style=\"text-align:center;\">\u003Ca href=\"https://live.whatagraph.com/shared-template/M0WV6ae2AdPmqK2NPAKGwnjZL4X5p7rY\">\u003Cstrong>Use this GA4 dashboard template for free with your data\u003C/strong>\u003C/a>\u003C/p>\u003Cp>\u003Cstrong>Who it’s for:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Digital marketers and growth teams that want to monitor website traffic, engagement, and conversions.\u003C/li>\u003Cli>Marketing managers and agencies that need a clear performance overview they can quickly share with stakeholders without having to figure out how to use GA4 \u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Data sources connected: \u003C/strong>Google Analytics 4 - but you can also connect PPC and social media channels like Google Ads, LinkedIn Ads, and more\u003C/p>\u003Cp>This \u003Ca href=\"https://whatagraph.com/templates/google-analytics-4-report\">GA4 analytics dashboard\u003C/a> gives you a structured overview of website traffic, engagement, and conversions in one place. Instead of navigating multiple GA4 reports, the dashboard organizes the most important website metrics into a single visual view.\u003C/p>\u003Cp>\u003Cstrong>Metrics to visualize and how to structure:\u003C/strong>\u003C/p>\u003Cp>The best GA4 dashboard examples don’t overwhelm teams with dozens of metrics. Instead, they organize the most important website KPIs around the user journey—from traffic acquisition to engagement to conversions.\u003C/p>\u003Cp>\u003Cstrong>1️⃣ Executive Overview\u003C/strong>\u003C/p>\u003Cp>This section of the Google Analytics dashboard example provides the high-level snapshot of website performance.\u003C/p>\u003Cp>Include:\u003C/p>\u003Cul>\u003Cli>Sessions\u003C/li>\u003Cli>Total users\u003C/li>\u003Cli>Engaged sessions\u003C/li>\u003Cli>Engagement rate\u003C/li>\u003Cli>Total conversions\u003C/li>\u003Cli>Conversion rate\u003C/li>\u003Cli>Date range comparison\u003C/li>\u003C/ul>\u003Cp>This top section answers the most important questions first:\u003C/p>\u003Cul>\u003Cli>Is website traffic increasing or declining?\u003C/li>\u003Cli>Are visitors engaging with the site?\u003C/li>\u003Cli>Are we generating conversions?\u003C/li>\u003C/ul>\u003Cp>Always place this KPI snapshot at the very top so stakeholders can immediately understand performance without scrolling.\u003C/p>\u003Cp>\u003Cstrong>2️⃣ Traffic & Engagement Trends\u003C/strong>\u003C/p>\u003Cp>Trend charts help teams monitor how traffic and engagement evolve over time.\u003C/p>\u003Cp>Track:\u003C/p>\u003Cul>\u003Cli>Total users vs engaged sessions over time\u003C/li>\u003Cli>Conversions trend\u003C/li>\u003Cli>Conversion rate trend\u003C/li>\u003Cli>Engagement rate trend\u003C/li>\u003C/ul>\u003Cp>Trend graphs help teams spot anomalies in traffic, conversions, or engagement metrics and quickly investigate what caused a spike or drop in performance.\u003C/p>\u003Cp>\u003Cstrong>3️⃣ Acquisition & Traffic Sources\u003C/strong>\u003C/p>\u003Cp>Understanding where visitors come from is critical for marketing teams.\u003C/p>\u003Cp>Track:\u003C/p>\u003Cul>\u003Cli>Sessions by source\u003C/li>\u003Cli>Conversions by source\u003C/li>\u003Cli>Conversion rate by source\u003C/li>\u003Cli>Traffic channel breakdown (Organic, Direct, Social, Email, Referral)\u003C/li>\u003C/ul>\u003Cp>This section of the Google Analytics KPI dashboard helps marketers identify which channels drove the most conversions and which traffic sources generate the most valuable users.\u003C/p>\u003Cp>\u003Cstrong>4️⃣ Geographic Performance\u003C/strong>\u003C/p>\u003Cp>Geographic insights help teams understand where traffic and conversions originate.\u003C/p>\u003Cp>Track:\u003C/p>\u003Cul>\u003Cli>Sessions by country\u003C/li>\u003Cli>Conversions by country\u003C/li>\u003Cli>Conversion rate by country\u003C/li>\u003C/ul>\u003Cp>These insights help teams identify markets that generate strong engagement or conversion performance.\u003C/p>\u003Cp>\u003Cstrong>5️⃣ Conversion Funnel\u003C/strong>\u003C/p>\u003Cp>Funnels visualize how users move through the site and where they drop off.\u003C/p>\u003Cp>In your Google Analytics website KPI dashboard, track:\u003C/p>\u003Cul>\u003Cli>Sessions\u003C/li>\u003Cli>Engaged sessions\u003C/li>\u003Cli>Conversions\u003C/li>\u003Cli>Funnel conversion rate\u003C/li>\u003C/ul>\u003Cp>This section helps teams monitor funnel efficiency and diagnose performance issues if conversions suddenly decline.\u003C/p>\u003Cp>\u003Cstrong>Best practices:\u003C/strong>\u003C/p>\u003Cp>✅ Start your GA4 web analytics dashboard with a KPI overview showing sessions, users, engagement rate, and conversions so stakeholders immediately understand overall performance.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/performance_summary_Google_Analytics_4_report_template_dfb35964b5.png\" alt=\"Performance Summary - Dashboard with charts showing user metrics and conversion rates.\">\u003C/figure>\u003Cp>✅ Structure the dashboard around the user journey: traffic acquisition → engagement → conversions.\u003C/p>\u003Cp>✅ Use trend charts for traffic and conversions so teams can quickly compare week-over-week website performance (sessions, conversions, CVR).\u003C/p>\u003Cp>✅ Use donut charts to break down conversions by source, country, or any other dimensions that matter to you / your client.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/conversions_by_country_and_campaign_Google_Analytics_4_report_template_62f5d2fb04.png\" alt=\"Conversions By Country And Campaign - Four charts show conversion and session data by source and country.\">\u003C/figure>\u003Cp>✅ Use \u003Ca href=\"https://help.whatagraph.com/en/articles/10260602-how-ai-summaries-work-in-text-widgets\">Whatagraph IQ Summary\u003C/a> to write an executive summary for this web analytics dashboard, highlighting wins, risks, and recommended next steps based on the data. Here’s how it works:\u003C/p>\u003Cp><div style=\"position: relative; padding-bottom:calc(56.58682634730538% + 47px); height: 0;\"><iframe id=\"dkdmdq5fgk\" src=\"https://app.guideflow.com/embed/dkdmdq5fgk\" width=\"100%\" height=\"100%\" style=\"overflow:hidden;position:absolute;border:none\" scrolling=\"no\" allow=\"clipboard-read; clipboard-write\" webkitallowfullscreen mozallowfullscreen allowfullscreen allowtransparency=\"true\"></iframe><script src=\"https://app.guideflow.com/assets/opt.js\" data-iframe-id=\"dkdmdq5fgk\"></script></div>\u003C/p>\u003Cp>✅ Automate dashboard sharing with scheduled reports or live links so marketing teams and stakeholders always see the latest GA4 performance data.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_Automated_report_feature_e59f04632a.png\" alt=\"Whatagraph Automated Report Feature - Automated report interface showing sending frequency and delivery settings.\">\u003C/p>\u003Ch3>2. Website Performance Dashboard Example\u003C/h3>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/White_label_SEO_report_template_985ce17974.png\" alt=\"White Label Seo Report Template - Dashboard showing website traffic report with charts and data.\">\u003C/p>\u003Cp style=\"text-align:center;\">\u003Ca href=\"https://live.whatagraph.com/shared-template/xjeG9N62pwq7rKqX48gM5OP1VdzAal4W\">\u003Cstrong>Use this example for free with your data\u003C/strong>\u003C/a>\u003C/p>\u003Cp>\u003Cstrong>Who it’s for:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>SEO specialists and content marketers who need to monitor organic search visibility, traffic, and conversions in one place.\u003C/li>\u003Cli>Marketing managers and agencies who want to understand how organic search performance impacts website traffic, engagement, and revenue.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Data sources connected: \u003C/strong>Google Analytics 4 (GA4), Google Search Console\u003C/p>\u003Cp>This website performance dashboard combines search visibility, organic traffic, and conversion performance into one structured view. Instead of jumping between GA4 and Search Console reports, teams get a complete picture of how SEO performance translates into real website outcomes.\u003C/p>\u003Cp>The dashboard is organized into four tabs—Summary, Organic Visibility, Organic Traffic, and Organic Conversions—so teams can move from high-level performance metrics to deeper diagnostic insights that explain what’s driving results and where improvements are needed.\u003C/p>\u003Cp>\u003Cstrong>Metrics to visualize and how to structure:\u003C/strong>\u003C/p>\u003Cp>The most effective website metrics dashboard structures SEO performance around the search funnel: visibility → traffic → engagement → conversions.\u003C/p>\u003Cp>\u003Cstrong>1️⃣ Summary tab\u003C/strong>\u003C/p>\u003Cp>This tab acts as the executive overview of the entire dashboard.\u003C/p>\u003Cp>Include:\u003C/p>\u003Cul>\u003Cli>Sessions\u003C/li>\u003Cli>Total users\u003C/li>\u003Cli>New users\u003C/li>\u003Cli>Ecommerce purchases\u003C/li>\u003Cli>Conversion rate\u003C/li>\u003Cli>Total revenue\u003C/li>\u003Cli>Transactions\u003C/li>\u003Cli>Average purchase revenue\u003C/li>\u003C/ul>\u003Cp>This section gives stakeholders a quick snapshot of how website traffic and revenue are trending month over month.\u003C/p>\u003Cp>Trend charts should show:\u003C/p>\u003Cul>\u003Cli>Monthly sessions trend\u003C/li>\u003Cli>New users month-over-month comparison\u003C/li>\u003Cli>Conversion trends\u003C/li>\u003C/ul>\u003Cp>Include a short performance summary highlighting wins, issues, and recommendations so teams can quickly understand the main performance story behind the numbers.\u003C/p>\u003Cp>This tab should answer:\u003C/p>\u003Cul>\u003Cli>Is website traffic growing or declining?\u003C/li>\u003Cli>Are we converting visitors effectively?\u003C/li>\u003Cli>Is website performance improving compared to the previous period?\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>2️⃣ Organic visibility tab\u003C/strong>\u003C/p>\u003Cp>This section focuses on how visible your website is in search engines.\u003C/p>\u003Cp>Track:\u003C/p>\u003Cul>\u003Cli>Impressions\u003C/li>\u003Cli>Clicks\u003C/li>\u003Cli>Click-through rate (CTR)\u003C/li>\u003Cli>Average ranking position\u003C/li>\u003Cli>Keyword rankings (top 1–10 positions)\u003C/li>\u003C/ul>\u003Cp>Trend charts should show impressions and clicks over time to help teams monitor how search visibility changes.\u003C/p>\u003Cp>Break down keyword performance into:\u003C/p>\u003Cul>\u003Cli>Branded queries\u003C/li>\u003Cli>Non-branded queries\u003C/li>\u003C/ul>\u003Cp>This helps teams diagnose SEO performance issues and explain why organic traffic dropped this month if rankings or impressions decline.\u003C/p>\u003Cp>Funnel visualization can also show:\u003C/p>\u003Cul>\u003Cli>Impressions\u003C/li>\u003Cli>Clicks\u003C/li>\u003Cli>Click-through rate\u003C/li>\u003C/ul>\u003Cp>This makes it easy to understand how visibility translates into website visits.\u003C/p>\u003Cp>\u003Cstrong>3️⃣ Organic traffic tab\u003C/strong>\u003C/p>\u003Cp>This tab focuses on how organic search traffic behaves once users reach the site.\u003C/p>\u003Cp>Track:\u003C/p>\u003Cul>\u003Cli>Total users\u003C/li>\u003Cli>Sessions\u003C/li>\u003Cli>Sessions by channel\u003C/li>\u003Cli>Sessions by device category\u003C/li>\u003C/ul>\u003Cp>Include traffic distribution charts such as:\u003C/p>\u003Cul>\u003Cli>Sessions by channel grouping\u003C/li>\u003Cli>Sessions by device (desktop, smartphone, tablet)\u003C/li>\u003C/ul>\u003Cp>Page performance tables should show:\u003C/p>\u003Cul>\u003Cli>Top landing pages\u003C/li>\u003Cli>Sessions\u003C/li>\u003Cli>Total users\u003C/li>\u003Cli>New users\u003C/li>\u003Cli>Engagement rate\u003C/li>\u003C/ul>\u003Cp>This section helps teams find the top landing pages by conversions and conversion rate and identify which pages drive the most engagement.\u003C/p>\u003Cp>\u003Cstrong>4️⃣ Organic conversions tab\u003C/strong>\u003C/p>\u003Cp>This section connects organic traffic performance with actual business outcomes.\u003C/p>\u003Cp>Track:\u003C/p>\u003Cul>\u003Cli>Conversions\u003C/li>\u003Cli>Transactions\u003C/li>\u003Cli>Total revenue\u003C/li>\u003Cli>Purchase revenue\u003C/li>\u003Cli>Event count\u003C/li>\u003C/ul>\u003Cp>Revenue breakdown charts should include:\u003C/p>\u003Cul>\u003Cli>Revenue by device category\u003C/li>\u003Cli>Revenue by traffic source\u003C/li>\u003C/ul>\u003Cp>Additional insights should highlight:\u003C/p>\u003Cul>\u003Cli>Organic conversions trends over time\u003C/li>\u003Cli>Revenue and transactions month-over-month\u003C/li>\u003Cli>Conversion performance by campaign or traffic source\u003C/li>\u003C/ul>\u003Cp>This section helps teams explain why website conversion rate dropped by connecting traffic acquisition with actual purchase or conversion activity.\u003C/p>\u003Cp>Page path performance tables can also show which pages generate the most revenue and conversions.\u003C/p>\u003Cp>\u003Cstrong>Best practices:\u003C/strong>\u003C/p>\u003Cp>✅ Structure the dashboard in four logical stages: Summary → Organic Visibility → Organic Traffic → Organic Conversions to mirror the SEO performance funnel.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tabs_and_goals_SEO_report_template_5bf7f9d710.png\" alt=\"Tabs And Goals - SEO report template with summary, KPIs progress, date period, and logo placeholder.\">\u003C/figure>\u003Cp>✅ Separate branded and non-branded keyword performance so teams can diagnose SEO visibility issues and uncover new growth opportunities.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Branded_vs_non_branded_queries_SEO_report_template_49da5c11ad.png\" alt=\"Branded vs Non branded Queries - Side by side comparison of tables listing keyword performance metrics.\">\u003C/figure>\u003Cp>✅ Add landing page performance tables to quickly identify which pages drive traffic, engagement, and conversions.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/SEO_report_template_organic_conversions_4_44ed43031f.png\" alt=\"SEO Report Template - Two tables showing page paths and traffic acquisition performance.\">\u003C/figure>\u003Cp>✅ Include conversion and revenue breakdowns by device and traffic source to connect SEO performance directly to business impact.\u003C/p>\u003Cp>✅ Style your report in seconds with \u003Ca href=\"https://help.whatagraph.com/en/articles/11867223-how-to-easily-customize-report-branding-with-whatagraph-iq\">Whatagraph IQ Theme\u003C/a>. Just upload a screenshot of your brandbook/website or write a custom prompt, and Whatagraph will automatically apply the colors to your report. You can still manually finetune the HEX codes and fonts after. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/AI_styling_with_Whatagraph_IQ_1d29d4fef4.gif\" alt=\"AI Styling with Whatagraph IQ - A screenshot of the Whatagraph interface showing a branding theme editor.\">\u003C/p>\u003Ch3>3. Website Traffic Dashboard Example\u003C/h3>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Website_traffic_dashboard_example_cdbee8bc9f.png\" alt=\"Website Traffic Dashboard Example - A dashboard with charts and tables summarizing website traffic data.\">\u003C/p>\u003Cp style=\"text-align:center;\">\u003Ca href=\"https://live.whatagraph.com/shared-template/OWlxmLrbJdYXaKaAGPKZj0zo43MwQq7y\">\u003Cstrong>Use this example for free with your data\u003C/strong>\u003C/a>\u003C/p>\u003Cp>\u003Cstrong>Who it’s for:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>SEO specialists, content marketers, and growth teams who want a clear view of where website traffic is coming from and how it evolves over time.\u003C/li>\u003Cli>Marketing managers and agencies that need a simple web traffic dashboard to monitor traffic sources, landing pages, and search demand without digging through multiple analytics tools.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Data sources connected: \u003C/strong>Google Analytics 4 (GA4), Google Search Console\u003C/p>\u003Cp>This website traffic dashboard focuses specifically on traffic acquisition—where visitors come from, how search visibility translates into visits, and which pages generate the most traffic.\u003C/p>\u003Cp>Instead of reviewing multiple GA4 and Search Console reports separately, the dashboard aggregates sessions, traffic sources, keyword performance, and landing page activity into one clear view. \u003C/p>\u003Cp>This means you can quickly understand which channels drive traffic, how organic search is evolving, and whether new sources like AI search engines are starting to contribute meaningful visits.\u003C/p>\u003Cp>\u003Cstrong>Metrics to visualize and how to structure:\u003C/strong>\u003C/p>\u003Cp>A strong traffic dashboard should answer one core question: Where is our website traffic coming from and why is it changing?\u003C/p>\u003Cp>To do this effectively, structure the dashboard around three key areas: traffic trends, acquisition sources, and landing page performance.\u003C/p>\u003Cp>\u003Cstrong>1️⃣ Traffic overview\u003C/strong>\u003C/p>\u003Cp>Start with a top-level snapshot showing how website traffic is trending.\u003C/p>\u003Cp>Include:\u003C/p>\u003Cul>\u003Cli>Sessions\u003C/li>\u003Cli>Total users\u003C/li>\u003Cli>New users\u003C/li>\u003Cli>Sessions trend over time\u003C/li>\u003Cli>Month-over-month comparison\u003C/li>\u003C/ul>\u003Cp>Trend charts should visualize how sessions evolve over time so teams can quickly spot anomalies in traffic or detect long-term growth patterns.\u003C/p>\u003Cp>This section gives stakeholders a quick answer to:\u003C/p>\u003Cul>\u003Cli>Is website traffic growing or declining?\u003C/li>\u003Cli>Are we attracting more new visitors?\u003C/li>\u003Cli>How does traffic compare with the previous period?\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>2️⃣ Traffic sources\u003C/strong>\u003C/p>\u003Cp>Next, break down where traffic originates.\u003C/p>\u003Cp>Track:\u003C/p>\u003Cul>\u003Cli>Sessions by channel grouping\u003C/li>\u003Cli>Sessions by source / medium\u003C/li>\u003Cli>Traffic distribution by channel\u003C/li>\u003C/ul>\u003Cp>Typical channel breakdown includes:\u003C/p>\u003Cul>\u003Cli>Organic search\u003C/li>\u003Cli>Direct\u003C/li>\u003Cli>Referral\u003C/li>\u003Cli>Social\u003C/li>\u003Cli>Email\u003C/li>\u003Cli>Paid search\u003C/li>\u003C/ul>\u003Cp>This section helps teams understand which acquisition channels contribute the most traffic and how marketing efforts influence overall website growth.\u003C/p>\u003Cp>\u003Cstrong>3️⃣ Search queries performance\u003C/strong>\u003C/p>\u003Cp>Search demand plays a major role in organic traffic growth.\u003C/p>\u003Cp>Track:\u003C/p>\u003Cul>\u003Cli>Clicks\u003C/li>\u003Cli>Impressions\u003C/li>\u003Cli>CTR\u003C/li>\u003Cli>Average search position\u003C/li>\u003C/ul>\u003Cp>Divide search queries into:\u003C/p>\u003Cul>\u003Cli>Branded queries\u003C/li>\u003Cli>Non-branded queries\u003C/li>\u003C/ul>\u003Cp>Branded searches reflect existing brand demand, while non-branded queries indicate how well your content captures new audiences searching for solutions.\u003C/p>\u003Cp>This breakdown helps teams understand whether traffic growth comes from brand recognition or successful SEO content.\u003C/p>\u003Cp>\u003Cstrong>4️⃣ Landing page performance\u003C/strong>\u003C/p>\u003Cp>Landing page performance shows how traffic distributes across your website.\u003C/p>\u003Cp>Track:\u003C/p>\u003Cul>\u003Cli>Sessions by landing page\u003C/li>\u003Cli>Total users\u003C/li>\u003Cli>New users\u003C/li>\u003Cli>Engagement rate\u003C/li>\u003C/ul>\u003Cp>Page-level insights help identify which pages attract the most traffic and which content drives the most engagement.\u003C/p>\u003Cp>Landing page tables also make it easy to monitor how new blog posts, product pages, or resource hubs contribute to traffic growth.\u003C/p>\u003Cp>\u003Cstrong>Best practices:\u003C/strong>\u003C/p>\u003Cp>✅ Add a bar chart comparing sessions from Google vs. AI sources. This makes it easy to monitor the shift from traditional SEO traffic to emerging Generative Engine Optimization (GEO) traffic sources.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Website_traffic_web_analytics_dashboard_example_Monthly_session_trend_from_Google_vs_AI_1ddde5ce9b.png\" alt=\"Website Traffic Web Analytics Dashboard Example - Bar graph showing monthly web sessions from Google and AI sources.\">\u003C/p>\u003Cp>Traditional search traffic comes from platforms like Google, while GEO traffic comes from AI tools such as ChatGPT, Perplexity, Copilot, and other AI search engines. Tracking both helps you see whether your content is being discovered in AI-generated answers and how that traffic grows over time.\u003C/p>\u003Cp>To create this comparison in Whatagraph, add filters to separate traffic sources:\u003C/p>\u003Cp>Google traffic filter\u003C/p>\u003Cp>Dimension: session source / medium\u003Cbr>Condition: contains google\u003C/p>\u003Cp>AI search traffic filter\u003C/p>\u003Cp>Dimension: session source / medium\u003Cbr>Condition: Matches regex\u003C/p>\u003Cp>This comparison clearly shows whether your traffic from AI search engines is growing over time—which is exactly what you want if your content is optimized for the future of search.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Website_traffic_web_analytics_dashboard_example_widget_filter_62b999080d.png\" alt=\"Website Traffic Web Analytics Dashboard Example - A widget filter configuration screen.\">\u003C/figure>\u003Cp>✅  Break down sessions by channel, platform, or any other dimensions that make sense to you or your client.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Website_traffic_web_analytics_dashboard_example_sessions_42f5a73908.png\" alt=\"Website Traffic Web Analytics Dashboard Example - Two pie charts showing session sources by channel and platform.\">\u003C/figure>\u003Cp>✅  Add a page performance table that shows key metrics such as sessions, users, engagement rate, and conversions by landing page.\u003C/p>\u003Cp>If possible, filter this table by content clusters (for example: blog articles, product pages). This helps teams quickly understand which types of content generate the most traffic.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Website_traffic_web_analytics_dashboard_example_page_performance_1a18876d50.png\" alt=\"Page Performance - A dashboard showing tables of data on website page performance.\">\u003C/figure>\u003Ch3>4. Matomo Web Analytics Dashboard Example\u003C/h3>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Matomo_dashboard_example_6f3ec731af.png\" alt=\"Matomo Dashboard Example - Data dashboard displaying website metrics, charts, and integration connections.\">\u003C/p>\u003Cp style=\"text-align:center;\">\u003Ca href=\"https://live.whatagraph.com/shared-template/M0WV6ae2AdPmqK2zdeKGwnjZL4X5p7rY\">\u003Cstrong>Use this example for free with your data\u003C/strong>\u003C/a>\u003C/p>\u003Cp>\u003Cstrong>Who it’s for:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Privacy-focused organizations and marketing teams that use Matomo to monitor website performance while maintaining full control over user data.\u003C/li>\u003Cli>Product teams, analysts, and agencies that want a clear overview of website traffic, visitor behavior, and conversions without relying on third-party analytics platforms.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Data sources connected: \u003C/strong>Matomo Analytics\u003C/p>\u003Cp>This Matomo analytics dashboard gives teams a complete view of website traffic, engagement, and conversions while keeping analytics data fully privacy-compliant.\u003C/p>\u003Cp>Instead of navigating multiple Matomo reports, the dashboard aggregates visitor activity, referrer performance, and goal tracking into one structured view. Teams can quickly see how many people visit the site, how they find it, and how effectively the site converts visitors into meaningful actions.\u003C/p>\u003Cp>\u003Cstrong>Metrics to visualize and how to structure:\u003C/strong>\u003C/p>\u003Cp>A strong Matomo dashboard should highlight visitor activity, traffic sources, and conversion performance so teams can quickly understand how users interact with the site.\u003C/p>\u003Cp>\u003Cstrong>1️⃣ Performance overview\u003C/strong>\u003C/p>\u003Cp>Start with a high-level snapshot of website activity.\u003C/p>\u003Cp>Include:\u003C/p>\u003Cul>\u003Cli>Visits\u003C/li>\u003Cli>Unique visitors\u003C/li>\u003Cli>Users\u003C/li>\u003Cli>Actions\u003C/li>\u003Cli>Visits converted\u003C/li>\u003Cli>Bounce count\u003C/li>\u003C/ul>\u003Cp>These KPIs provide a quick overview of how users interact with the website and whether engagement is improving or declining.\u003C/p>\u003Cp>A trend chart comparing visits vs. unique visitors over time helps teams quickly detect traffic growth, seasonal patterns, or sudden drops in activity.\u003C/p>\u003Cp>Add a goal progress widget to monitor how close you are to reaching traffic or conversion targets.\u003C/p>\u003Cp>For example:\u003C/p>\u003Cul>\u003Cli>Visits goal progress\u003C/li>\u003Cli>Converted visits goal progress\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>2️⃣ Visitor trends and engagement\u003C/strong>\u003C/p>\u003Cp>This section helps teams understand long-term website activity.\u003C/p>\u003Cp>Track:\u003C/p>\u003Cul>\u003Cli>Visits trend over time\u003C/li>\u003Cli>Unique visitors trend\u003C/li>\u003C/ul>\u003Cp>Time-series charts help teams monitor engagement patterns and quickly detect unusual spikes or drops in traffic.\u003C/p>\u003Cp>Monitoring these trends makes it easier to identify marketing campaigns, content releases, or external events that impact visitor behavior.\u003C/p>\u003Cp>\u003Cstrong>3️⃣ Referrer performance\u003C/strong>\u003C/p>\u003Cp>Understanding where visitors come from is essential for optimizing acquisition strategies.\u003C/p>\u003Cp>Track:\u003C/p>\u003Cul>\u003Cli>Visits by referrer type\u003C/li>\u003Cli>Bounce count by referrer\u003C/li>\u003C/ul>\u003Cp>This section helps teams identify which external platforms, campaigns, or referral websites drive the most traffic to the site.\u003C/p>\u003Cp>Referrer performance tables make it easy to spot high-traffic sources and detect low-quality referrals that generate high bounce rates.\u003C/p>\u003Cp>\u003Cstrong>4️⃣ Search engine performance\u003C/strong>\u003C/p>\u003Cp>Matomo also allows teams to monitor traffic coming from search engines.\u003C/p>\u003Cp>Track:\u003C/p>\u003Cul>\u003Cli>Visits from search engines\u003C/li>\u003Cli>Bounce rate by search engine\u003C/li>\u003C/ul>\u003Cp>This section helps teams evaluate how search visibility translates into website traffic and engagement.\u003C/p>\u003Cp>It also helps identify which search engines drive the most qualified visitors to the site.\u003C/p>\u003Cp>\u003Cstrong>5️⃣ Most popular pages\u003C/strong>\u003C/p>\u003Cp>This section highlights the pages that attract the most attention from visitors.\u003C/p>\u003Cp>Track:\u003C/p>\u003Cul>\u003Cli>Page URL\u003C/li>\u003Cli>Visits\u003C/li>\u003Cli>Entry visits\u003C/li>\u003Cli>Bounces\u003C/li>\u003Cli>Entry actions\u003C/li>\u003C/ul>\u003Cp>A most popular pages table helps teams quickly identify which content drives the most traffic and engagement.\u003C/p>\u003Cp>This insight is especially useful for:\u003C/p>\u003Cul>\u003Cli>Identifying high-performing blog posts\u003C/li>\u003Cli>Finding product pages that attract strong traffic\u003C/li>\u003Cli>Discovering content that keeps users engaged\u003C/li>\u003C/ul>\u003Cp>Teams can also use this data to prioritize optimization efforts—improving CTAs or internal links on pages that already attract significant traffic.\u003C/p>\u003Cp>\u003Cstrong>Best practices:\u003C/strong>\u003C/p>\u003Cp>✅ Start the dashboard with a goal progress widget and a KPI overview showing visits, unique visitors, converted visits, and actions so stakeholders immediately understand overall website performance.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Matomo_web_analytics_dashboard_kpi_snapshot_fb8d3ce787.png\" alt=\"Matomo Web Analytics Dashboard - KPI snapshot showing metrics like visits, conversions, and bounce rate.\">\u003C/p>\u003Cp>✅ Use trend charts to compare visits vs unique visitors over time, making it easy to identify traffic growth patterns or sudden drops.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Matomo_web_analytics_dashboard_trend_charts_a2f67d851e.png\" alt=\"Matomo Web Analytics Dashboard - A bar and line chart displaying visits and unique visitors.\">\u003C/p>\u003Cp>✅ Add a detailed table for referrer type performance to quickly identify which external sources drive the most traffic and which produce high bounce rates.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Matomo_web_analytics_dashboard_referrer_type_dd0a538554.png\" alt=\"Matomo Web Analytics Dashboard - A table displays referrer type performance data, listing labels, visits, and bounce counts.\">\u003C/p>\u003Cp>✅ Track search engine performance separately to understand how organic discovery contributes to website visits.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Matomo_web_analytics_dashboard_search_engines_performance_5233e04254.png\" alt=\"Matomo Web Analytics Dashboard - Table showing search engine visits and bounce rates.\">\u003C/p>\u003Cp>✅ Show the most popular landing pages based on key metrics like visits, bounces, and entry action.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Matomo_web_analytics_dashboard_most_popular_pages_901791d5b9.png\" alt=\"Matomo Web Analytics Dashboard - Table of most popular pages with metrics.\">\u003C/p>\u003Ch3>5. Piwik Pro Web Analytics Dashboard Example\u003C/h3>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Piwik_Pro_dashboard_example_704b05aba4.png\" alt=\"Piwik Pro - Dashboard with graphs, charts, and data metrics.\">\u003C/p>\u003Cp style=\"text-align:center;\">\u003Ca href=\"https://live.whatagraph.com/shared-template/yPoOAG8nWqvkQEdAoJRDZp472bLN96rx\">\u003Cstrong>Use this example for free with your data\u003C/strong>\u003C/a>\u003C/p>\u003Cp>\u003Cstrong>Who it’s for:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Privacy-conscious organizations and analytics teams that use Piwik PRO to track website traffic, ecommerce performance, and customer behavior while maintaining strict data governance and compliance.\u003C/li>\u003Cli>Marketing teams and ecommerce managers who want one dashboard that connects traffic performance with revenue outcomes and deeper behavioral insights.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Data sources connected: \u003C/strong>Piwik PRO Analytics\u003C/p>\u003Cp>This Piwik PRO dashboard provides a complete view of website traffic and ecommerce performance in one structured report.\u003C/p>\u003Cp>Instead of switching between multiple analytics views, the Piwik Pro reporting dashboard first shows core traffic metrics and trends, then connects that activity to ecommerce revenue and detailed behavioral insights such as top-performing pages, products, campaigns, exit pages, and internal search queries.\u003C/p>\u003Cp>This structure allows teams to move from high-level performance monitoring to granular diagnostics that explain exactly what drives engagement and revenue.\u003C/p>\u003Cp>\u003Cstrong>Metrics to visualize and how to structure:\u003C/strong>\u003C/p>\u003Cp>A strong Piwik PRO dashboard should connect traffic activity with ecommerce outcomes, then drill down into granular behavioral insights that explain what users actually do on the website.\u003C/p>\u003Cp>\u003Cstrong>1️⃣ Traffic overview\u003C/strong>\u003C/p>\u003Cp>Start with a snapshot of website traffic performance.\u003C/p>\u003Cp>Include:\u003C/p>\u003Cul>\u003Cli>Sessions\u003C/li>\u003Cli>Visitors\u003C/li>\u003Cli>Page views\u003C/li>\u003Cli>% of returning visitors\u003C/li>\u003Cli>Bounce rate\u003C/li>\u003Cli>Goal completions\u003C/li>\u003C/ul>\u003Cp>Use line charts and bar graphs to visualize:\u003C/p>\u003Cul>\u003Cli>Sessions over time\u003C/li>\u003Cli>Visitors over time\u003C/li>\u003Cli>Conversions over time\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>2️⃣ Ecommerce performance\u003C/strong>\u003C/p>\u003Cp>Next, connect traffic activity to revenue.\u003C/p>\u003Cp>Track:\u003C/p>\u003Cul>\u003Cli>Total revenue\u003C/li>\u003Cli>Orders\u003C/li>\u003Cli>Custom metric: Average order value (AOV) = Total revenue / Total orders\u003C/li>\u003C/ul>\u003Cp>In one trend chart, show:\u003C/p>\u003Cul>\u003Cli>Revenue over time\u003C/li>\u003Cli>Orders trend\u003C/li>\u003C/ul>\u003Cp>This section helps teams understand whether traffic growth actually translates into ecommerce revenue.\u003C/p>\u003Cp>For example, rising sessions combined with declining revenue may indicate checkout friction or low-quality traffic.\u003C/p>\u003Cp>\u003Cstrong>3️⃣ Top-performing pages\u003C/strong>\u003C/p>\u003Cp>This section highlights which pages attract the most engagement and conversions.\u003C/p>\u003Cp>Use one granular table to show:\u003C/p>\u003Cul>\u003Cli>Session entry Page URL\u003C/li>\u003Cli>Keyword\u003C/li>\u003C/ul>\u003Cp>And these metrics for each:\u003C/p>\u003Cul>\u003Cli>Sessions\u003C/li>\u003Cli>Entry rate\u003C/li>\u003Cli>Page views\u003C/li>\u003Cli>Bounce rate\u003C/li>\u003Cli>Goal conversions\u003C/li>\u003Cli>Revenue\u003C/li>\u003Cli>Order \u003C/li>\u003C/ul>\u003Cp>A top pages table helps teams quickly identify which content, product pages, or landing pages generate the most traffic and engagement.\u003C/p>\u003Cp>These insights help prioritize optimization efforts on the pages that already attract the most visitors.\u003C/p>\u003Cp>\u003Cstrong>4️⃣ Top-performing products\u003C/strong>\u003C/p>\u003Cp>For ecommerce businesses, product-level insights are essential.\u003C/p>\u003Cp>Again, in one granular table, track\u003C/p>\u003Cul>\u003Cli>Product name\u003C/li>\u003Cli>Product views\u003C/li>\u003Cli>Purchases\u003C/li>\u003Cli>Revenue\u003C/li>\u003Cli>Conversion rate\u003C/li>\u003C/ul>\u003Cp>This table highlights which products generate the most revenue and which products attract traffic but fail to convert.\u003C/p>\u003Cp>Teams can use this data to optimize product pages, pricing strategies, or promotional campaigns.\u003C/p>\u003Cp>\u003Cstrong>5️⃣ Top campaigns\u003C/strong>\u003C/p>\u003Cp>Campaign-level performance shows how marketing efforts influence traffic and revenue.\u003C/p>\u003Cp>Track:\u003C/p>\u003Cul>\u003Cli>Campaign name\u003C/li>\u003Cli>Sessions\u003C/li>\u003Cli>Conversions\u003C/li>\u003Cli>Revenue\u003C/li>\u003C/ul>\u003Cp>Campaign tables help teams identify which marketing campaigns generate the most valuable traffic and which ones require optimization.\u003C/p>\u003Cp>\u003Cstrong>6️⃣ Exit pages\u003C/strong>\u003C/p>\u003Cp>Exit page analysis helps identify where users leave the website.\u003C/p>\u003Cp>Track:\u003C/p>\u003Cul>\u003Cli>Page URL\u003C/li>\u003Cli>Exit rate\u003C/li>\u003Cli>Sessions\u003C/li>\u003Cli>Bounce rate\u003C/li>\u003C/ul>\u003Cp>Pages with unusually high exit rates may indicate UX issues, poor navigation, or missing calls-to-action.\u003C/p>\u003Cp>Monitoring exit pages helps teams identify friction points in the customer journey.\u003C/p>\u003Cp>\u003Cstrong>7️⃣ Internal search terms\u003C/strong>\u003C/p>\u003Cp>Internal search data reveals what users are actively looking for on the website.\u003C/p>\u003Cp>Track:\u003C/p>\u003Cul>\u003Cli>Search term\u003C/li>\u003Cli>Search frequency\u003C/li>\u003Cli>Conversions after search\u003C/li>\u003Cli>Pages viewed after search\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Best practices:\u003C/strong>\u003C/p>\u003Cp>✅ Start the dashboard with traffic KPIs and trend charts so stakeholders can quickly understand website activity.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Piwik_Pro_web_analytics_dashboard_example_trend_charts_c5a9007f76.png\" alt=\"Piwik Pro Web Analytics Dashboard Example - Dashboard with visitor, session, and goal conversion metrics over time.\">\u003C/figure>\u003Cp>✅ Use pie charts or donut charts to break down traffic (sessions) by dimensions that matter to you or your clients, like:\u003C/p>\u003Cul>\u003Cli>Channel\u003C/li>\u003Cli>Source/medium\u003C/li>\u003Cli>Country/city\u003C/li>\u003Cli>Browser \u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Piwik_Pro_web_analytics_dashboard_example_traffic_breakdown_d2dd3c7f51.png\" alt=\"Piwik Pro Web Analytics Dashboard Example - A dashboard displaying four pie charts representing traffic by channel, source/medium, country, and browser.\">\u003C/figure>\u003Cp>✅ Include granular tables for top pages, products, and campaigns so teams can diagnose what drives engagement and conversions.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Piwik_Pro_web_analytics_dashboard_example_top_landing_pages_da55042dda.png\" alt=\"Top Landing Pages - A table showing a list of landing pages and associated performance metrics.\">\u003C/figure>\u003Cp>✅ Monitor exit pages to quickly identify pages where users abandon the site.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Piwik_Pro_web_analytics_dashboard_example_top_exit_pages_81909a4adc.png\" alt=\"Piwik Pro Web Analytics Dashboard - A table showing top exit pages with exit rates.\">\u003C/figure>\u003Cp>✅ Track internal search terms to uncover user intent and discover content or product gaps.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Piwik_Pro_web_analytics_dashboard_example_top_on_site_search_terms_d85965206f.png\" alt=\"Top On Site Search Terms - Table showing keywords and related metrics like searches and page views.\">\u003C/p>\u003Ch3>6. Google My Business Web Analytics Dashboard Example\u003C/h3>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Google_my_business_report_template_bc003c13f7.png\" alt=\"Google My Business Report Template - A business report with metrics and integration logos.\">\u003C/p>\u003Cp style=\"text-align:center;\">\u003Ca href=\"https://live.whatagraph.com/shared-template/G2XNrb0OA9DxvKG2vjgPBJ43q5Wna6Q1\">\u003Cstrong>Use this example for free with your data\u003C/strong>\u003C/a>\u003Cstrong> \u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>Who it’s for:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Local SEO specialists, marketing teams, and franchise businesses that rely on Google Business Profile to attract nearby customers.\u003C/li>\u003Cli>Agencies managing local listings who need a clear view of local search visibility, customer interactions, and reputation performance across locations.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Data sources connected:\u003C/strong> Google Business Profile (Google My Business)\u003C/p>\u003Cp>This \u003Ca href=\"https://whatagraph.com/templates/google-my-business-report\" target=\"_blank\" rel=\"noopener noreferrer\">Google My Business dashboard\u003C/a> example focuses on how customers discover and interact with your business listing across Google Search and Google Maps.\u003C/p>\u003Cp>Instead of checking multiple reports inside Google Business Profile, the dashboard aggregates impressions, actions, and review performance into one clear view. This helps teams quickly understand how visible their business is in local search and how users engage with the listing—from viewing directions to calling the business or visiting the website.\u003C/p>\u003Cp>\u003Cstrong>Metrics to visualize and how to structure:\u003C/strong>\u003C/p>\u003Cp>A strong local visibility dashboard should show three things clearly: how often your listing appears in search, how users interact with it, and how your reputation evolves through reviews.\u003C/p>\u003Cp>\u003Cstrong>1️⃣ Overall performance overview\u003C/strong>\u003C/p>\u003Cp>Start with a high-level snapshot of listing performance.\u003C/p>\u003Cp>Include:\u003C/p>\u003Cul>\u003Cli>Search impressions\u003C/li>\u003Cli>Maps impressions\u003C/li>\u003Cli>Website actions\u003C/li>\u003Cli>Phone actions\u003C/li>\u003Cli>Driving direction requests\u003C/li>\u003Cli>Messages\u003C/li>\u003Cli>Bookings\u003C/li>\u003C/ul>\u003Cp>This section shows how users interact with your business listing and which types of actions drive engagement.\u003C/p>\u003Cp>Daily interaction charts should visualize:\u003C/p>\u003Cul>\u003Cli>Search impressions\u003C/li>\u003Cli>Maps impressions\u003C/li>\u003Cli>Website actions\u003C/li>\u003C/ul>\u003Cp>These charts help teams quickly see spikes in visibility or engagement and identify which days generated the most customer activity.\u003C/p>\u003Cp>\u003Cstrong>2️⃣ Search and maps visibility\u003C/strong>\u003C/p>\u003Cp>This section focuses on how visible your business is in Google Search and Google Maps.\u003C/p>\u003Cp>Track:\u003C/p>\u003Cul>\u003Cli>Search impressions over time\u003C/li>\u003Cli>Maps impressions over time\u003C/li>\u003Cli>Search impressions breakdown by day\u003C/li>\u003Cli>Maps impressions breakdown by day\u003C/li>\u003C/ul>\u003Cp>These metrics help teams understand whether local visibility is increasing and whether customers are finding the business through Google search results or map listings.\u003C/p>\u003Cp>\u003Cstrong>3️⃣ Device performance\u003C/strong>\u003C/p>\u003Cp>Local search behavior often differs between desktop and mobile users.\u003C/p>\u003Cp>Track:\u003C/p>\u003Cul>\u003Cli>Search impressions by device (desktop vs mobile)\u003C/li>\u003Cli>Maps impressions by device\u003C/li>\u003C/ul>\u003Cp>Device breakdown charts reveal how customers interact with your listing across devices.\u003C/p>\u003Cp>For most local businesses, mobile impressions dominate—so this data helps prioritize mobile optimization for websites and landing pages.\u003C/p>\u003Cp>\u003Cstrong>4️⃣ Review performance\u003C/strong>\u003C/p>\u003Cp>Reviews play a major role in local SEO and customer trust.\u003C/p>\u003Cp>Track:\u003C/p>\u003Cul>\u003Cli>Current total review count\u003C/li>\u003Cli>Total review growth over time\u003C/li>\u003Cli>Average review rating\u003C/li>\u003Cli>Daily review activity\u003C/li>\u003C/ul>\u003Cp>Monitoring review trends helps teams understand how customer perception evolves and whether reputation management efforts are working.\u003C/p>\u003Cp>A table of recent reviews can also highlight customer feedback and recurring issues that may impact reputation.\u003C/p>\u003Cp>\u003Cstrong>Best practices:\u003C/strong>\u003C/p>\u003Cp>✅ Start the dashboard with a visibility snapshot showing total search impressions, maps impressions, and key customer actions like website visits and phone calls.\u003C/p>\u003Cp>✅ Track Search vs Maps impressions separately. This helps you understand whether customers discover your business through search queries or map browsing.\u003C/p>\u003Cp>✅ Add device breakdown charts to monitor how mobile and desktop users discover your listing. Local searches often happen on mobile devices, so this insight helps prioritize mobile experience improvements.\u003C/p>\u003Cp>✅ Include an interactions-by-day table to highlight spikes in engagement such as phone calls, direction requests, or website visits.\u003C/p>\u003Cp>✅ Monitor review growth and rating trends to track brand reputation and identify periods where customer satisfaction improves or declines.\u003C/p>\u003Cp>✅ Combine impressions and interaction metrics to see the full local funnel—from visibility in Google Search to real customer actions like calls, bookings, and directions.\u003C/p>\u003Ch2>What Should a Web Analytics Dashboard Include? (5 Key Things)\u003C/h2>\u003Cp>Based on the example dashboards for web analytics we’ve seen so far, here are the five key sections to add to your web analytics dashboard:\u003C/p>\u003Ch3>1. A Clear Executive Summary & Recommendations\u003C/h3>\u003Cp>Stakeholders don’t want to scroll through multiple tabs of charts and tables in their dashboards. They want to know immediately:\u003C/p>\u003Cul>\u003Cli>Is website traffic growing?\u003C/li>\u003Cli>Are users engaging with our content?\u003C/li>\u003Cli>Are visitors converting into leads or revenue?\u003C/li>\u003C/ul>\u003Cp>That’s why every business intelligence dashboard should start with a short executive summary—3–5 sentences highlighting key performance trends and insights.\u003C/p>\u003Cp>This section quickly summarizes website traffic and conversions this month, identifies major shifts in traffic or engagement, and highlights what actions teams should take next.\u003C/p>\u003Cp>But manually writing out these insights and recommendations can take some time. \u003C/p>\u003Cp>On Whatagraph, you can use \u003Ca href=\"https://whatagraph.com/whatagraph-iq\">Whatagraph IQ\u003C/a> to generate the first version of your performance summaries automatically based on your connected data. You can then tweak the summary with your own business context or insights.\u003C/p>\u003Cp>Choose from multiple content types like Summary, Recommendations, Wins, Issues, or a custom prompt, and generate insights instantly in multiple languages.\u003C/p>\u003Cp><div style=\"position: relative; padding-bottom:calc(56.58682634730538% + 47px); height: 0;\"><iframe id=\"dkdmdq5fgk\" src=\"https://app.guideflow.com/embed/dkdmdq5fgk\" width=\"100%\" height=\"100%\" style=\"overflow:hidden;position:absolute;border:none\" scrolling=\"no\" allow=\"clipboard-read; clipboard-write\" webkitallowfullscreen mozallowfullscreen allowfullscreen allowtransparency=\"true\"></iframe><script src=\"https://app.guideflow.com/assets/opt.js\" data-iframe-id=\"dkdmdq5fgk\"></script></div>\u003C/p>\u003Ch3>2. Top-Line Website KPIs\u003C/h3>\u003Cp>After the summary, your marketing dashboard should show a high-level snapshot of website performance.\u003C/p>\u003Cp>This top section should include the core metrics stakeholders care about most:\u003C/p>\u003Cul>\u003Cli>Sessions\u003C/li>\u003Cli>Session duration\u003C/li>\u003Cli>Users or visitors\u003C/li>\u003Cli>Page views\u003C/li>\u003Cli>Engagement rate\u003C/li>\u003Cli>Conversion rate\u003C/li>\u003Cli>Total conversions\u003C/li>\u003Cli>Revenue (if applicable)\u003C/li>\u003C/ul>\u003Cp>These KPIs give teams and stakeholders a quick overview of how the website is performing so they can make data-driven decisions, faster. \u003C/p>\u003Cp>Amy Hebdon, Google Ads Conversion Expert and Founder at Paid Search Magic, explains this perfectly:\u003C/p>\u003Cp>I generally move from high-level performance > trends > supporting detail, rather than leading with granular tables. Lead with the KPIs and metrics important to your stakeholders, and clear the clutter for everything else.\u003C/p>\u003Cp>In most web analytics dashboards, these key performance indicators appear at the very top of the dashboard as a quick performance snapshot.\u003C/p>\u003Ch3>3. Traffic Trends and Acquisition Insights\u003C/h3>\u003Cp>Once stakeholders understand overall performance, the next step is to analyze where traffic is coming from and how it changes over time.\u003C/p>\u003Cp>This section typically includes trend charts and acquisition breakdowns such as:\u003C/p>\u003Cul>\u003Cli>Sessions over time\u003C/li>\u003Cli>Users vs returning visitors\u003C/li>\u003Cli>Traffic by channel (organic, referral, direct, social)\u003C/li>\u003Cli>Traffic by source / medium\u003C/li>\u003Cli>Traffic by device\u003C/li>\u003Cli>Traffic by country\u003C/li>\u003C/ul>\u003Cp>Trend charts are especially important because they help teams:\u003C/p>\u003Cul>\u003Cli>Spot anomalies in traffic, conversions, or engagement metrics\u003C/li>\u003Cli>Compare week-over-week or month-over-month performance\u003C/li>\u003Cli>Understand seasonal patterns or campaign impact\u003C/li>\u003C/ul>\u003Cp>Modern dashboards also include comparisons between traditional search traffic and AI-driven search engines, helping teams monitor whether their content is gaining visibility in emerging generative search environments.\u003C/p>\u003Ch3>4. Granular Page, Campaign, and Content Performance\u003C/h3>\u003Cp>After the high-level view, dashboards should allow users to drill deeper into the content and pages that drive results.\u003C/p>\u003Cp>Most web analytics dashboards include granular tables showing:\u003C/p>\u003Cul>\u003Cli>Top landing pages by sessions or conversions\u003C/li>\u003Cli>Page performance metrics (engagement rate, bounce rate, conversions)\u003C/li>\u003Cli>Top campaign performance or traffic sources\u003C/li>\u003Cli>Product performance (for ecommerce sites)\u003C/li>\u003C/ul>\u003Cp>These insights help teams quickly identify which content actually drives engagement and revenue.\u003C/p>\u003Cp>For example, page performance tables make it easy to:\u003C/p>\u003Cul>\u003Cli>Find the top landing pages by conversions and conversion rate\u003C/li>\u003Cli>Identify high-traffic pages that need conversion optimization\u003C/li>\u003Cli>Understand which content clusters (blog, product pages, guides) perform best\u003C/li>\u003C/ul>\u003Cp>The goal is to move from traffic numbers to actionable insights about what content works.\u003C/p>\u003Ch3>5. Behavioral Insights and Optimization Opportunities\u003C/h3>\u003Cp>The final section of a strong marketing performance dashboard should help teams understand how users behave on the website and what should be optimized next.\u003C/p>\u003Cp>This typically includes behavioral and diagnostic insights such as:\u003C/p>\u003Cul>\u003Cli>Exit pages with high drop-off rates\u003C/li>\u003Cli>Internal site search queries\u003C/li>\u003Cli>Conversion funnels\u003C/li>\u003Cli>Goal progress toward traffic or revenue targets\u003C/li>\u003C/ul>\u003Cp>For example, analyzing top exit pages can reveal friction points in the user journey, while internal search terms often highlight content gaps or product demand.\u003C/p>\u003Cp>The purpose of this section is simple: when stakeholders finish reviewing the dashboard, they should clearly understand:\u003C/p>\u003Cul>\u003Cli>What happened\u003C/li>\u003Cli>Why it happened\u003C/li>\u003Cli>What the team should do next\u003C/li>\u003C/ul>\u003Cp>Amy Hebdon summarizes it well:\u003C/p>\u003Cp style=\"margin-left:30pt;\">Reports should be designed intentionally for the stakeholders, and should include invisible CTAs for what the reader should think, feel or do next based on the data.\u003C/p>\u003Cp>In summary, the best web analytics dashboards are the ones that:\u003C/p>\u003Cp>✅ clearly tie numbers back to business goals \u003C/p>\u003Cp>✅ speed up decision-making and help make informed decisions\u003C/p>\u003Cp>✅ show stakeholders just how much impact you’re driving\u003C/p>","2026-03-13T07:29:15.524Z","2026-04-01T11:52:29.686Z","2026-03-13T11:55:30.481Z",{"id":689,"name":690,"alternativeText":691,"caption":31,"width":527,"height":528,"formats":692,"hash":698,"ext":330,"mime":331,"size":699,"url":700,"previewUrl":31,"provider":318,"provider_metadata":31,"createdAt":701,"updatedAt":702},16521,"Web analytics dashboard examples.png","Web Analytics Dashboard Examples - Dashboard featuring charts, key metrics, and integration icons.",{"thumbnail":693},{"ext":330,"url":694,"hash":695,"mime":331,"name":696,"path":31,"size":697,"width":535,"height":536},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Web_analytics_dashboard_examples_2c02a8b2df.png","thumbnail_Web_analytics_dashboard_examples_2c02a8b2df","thumbnail_Web analytics dashboard examples.png",33.61,"Web_analytics_dashboard_examples_2c02a8b2df",1341.69,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Web_analytics_dashboard_examples_2c02a8b2df.png","2026-03-13T07:26:11.099Z","2026-03-13T07:26:14.212Z",{"id":560,"name":561,"about":562,"email":563,"createdAt":564,"updatedAt":565,"publishedAt":566,"slug":567,"linkedin_url":568},{"id":382,"title":543,"slug":544,"subheading":545,"createdAt":546,"updatedAt":547,"publishedAt":548},{"id":706,"dateReorder":707,"title":708,"slug":709,"summary":710,"body":711,"read_time":12,"createdAt":712,"updatedAt":713,"publishedAt":714,"errors":31,"table_of_contents":32,"cover_image":715,"author":732,"article_category":741},2366,"2026-02-25","AI Report Generation Explained: How to Create a Report With AI?","ai-report-generation","\u003Cp>This may be an ironic pill to swallow, but \u003Ci>The Atlantic\u003C/i> is right: “\u003Ca href=\"https://www.theatlantic.com/sponsored/contentful-2025/making-marketers-more-human/4024/\" target=\"_blank\" rel=\"noopener noreferrer\">Machines make marketers more human\u003C/a>.”\u003C/p>\u003Cp>When you’re drowning in what \u003Ca href=\"https://martech.org/4-ways-ai-is-reshaping-marketing-operations-and-how-to-prepare/\" target=\"_blank\" rel=\"noopener noreferrer\">MarTech\u003C/a> calls the \"three Vs of data\"—volume, velocity, and variety—you aren’t exactly spending your 9-to-5 doing human things like strategizing or storytelling.\u003C/p>","\u003Cp>\u003Ca href=\"https://www.contentful.com/newsroom/new-research-reveals-that-evidence-based-creativity-is-the-next-must-have/\">46%\u003C/a> of senior marketing leaders now say data analysis is the most critical skill in their profession, and “evidence-based creativity” is the new price of admission.\u003C/p>\u003Cp>But look at the math marketers are expected to solve: high content quality (42%), fast execution (40%), the flexibility to adapt before the market moves without you (37%). All three, \u003Ci>all\u003C/i> at once, all while two-thirds of teams say their tech stack still isn't helping them do more with fewer resources.\u003C/p>\u003Cp>Something has to give. So let’s start by automating the very task that eats into \u003Ca href=\"https://www.airtable.com/lp/resources/reports/2024-marketing-trends?ref=blog.airtable.com&_gl=1*1rd5cjn*_gcl_au*NzE0NTgxODA3LjE3NDA2Mjg0MTg.*_ga*MTUzOTk0ODYwMi4xNzQwNjI4NDE4*_ga_VJY8J9RFZM*MTc0MDY5NDYzOC4zLjAuMTc0MDY5NDYzOC42MC4wLjA.\" target=\"_blank\" rel=\"noopener noreferrer\">4.1 hours every week\u003C/a> for marketers: report generation.\u003C/p>\u003Ch2>What is AI Report Generation?\u003C/h2>\u003Cp>AI report generation is the practice of using a tool that automates the entire lifecycle of a marketing report, from pulling raw data to writing the final summary and ideally, automating its delivery to your clients.\u003C/p>\u003Cp>The software uses machine learning (ML) to \u003Ca href=\"https://whatagraph.com/integrations\">connect your data sources\u003C/a>, organize the metrics, and then also explain the story behind the numbers when prompted. \u003C/p>\u003Cp>The process of \u003Ca href=\"https://whatagraph.com/automated-reporting\">automated report generation\u003C/a> specifically replaces three manual bottlenecks:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>The build:\u003C/strong> The AI does the heavy lifting of pulling the right numbers and putting them into a client-ready layout that makes sense and is instantly shareable.\u003C/li>\u003Cli>\u003Cstrong>The analysis:\u003C/strong> The AI answers any questions you or your clients have about your data in seconds. You won’t have to dig through pages and pages of reports to answer a simple client question. You just ask AI and it spits out the answer based on your actual connected data – within your reporting platform. \u003C/li>\u003Cli>\u003Cstrong>The commentary:\u003C/strong> The AI looks at the charts it just built and summarizes performance based on your connected data for a specific time period on your report (e.g. last month). \u003C/li>\u003C/ol>\u003Ch3>Why use AI for marketing reporting?\u003C/h3>\u003Cp>\u003Ca href=\"https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai\" target=\"_blank\" rel=\"noopener noreferrer\">McKinsey recently found\u003C/a> that revenue increases from AI are most common in three sectors, the chief being marketing and sales. \u003C/p>\u003Cp>Further, Influencer Marketing Hub reports that \u003Ca href=\"https://influencermarketinghub.com/ai-marketing-benchmark-report/\" target=\"_blank\" rel=\"noopener noreferrer\">34.1%\u003C/a> of marketers are seeing significant improvements in their outcomes after implementing AI.\u003C/p>\u003Cp>But the true win comes from the hours clawed back from manual reporting. \u003C/p>\u003Cp>\u003Ca href=\"https://www.linkedin.com/in/christophermarrano/\" target=\"_blank\" rel=\"noopener noreferrer\">Chris Marrano\u003C/a>, Founder of Blue Water Marketing, \u003Ca href=\"https://www.linkedin.com/posts/christophermarrano_60-hours-of-reporting-5-minutes-ai-generates-ugcPost-7401607402426359810-ye6W/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAfxqm8BdiuwIgrXPep7IFBVSZJ5K5BGDT8\" target=\"_blank\" rel=\"noopener noreferrer\">recently shared on LinkedIn\u003C/a> how his team went from 60 hours of reporting to 5 minutes, using Whatagraph’s AI to generate a full cross-channel report from a single question.\u003C/p>\u003Cp><iframe src=\"https://www.linkedin.com/embed/feed/update/urn:li:ugcPost:7401607402426359810?collapsed=1\" height=\"542\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\"></iframe>\u003C/p>\u003Cp>For him, Whatagraph gives him “reporting that finally matches the speed of decision-making”—which is exactly the point of report generation automation.\u003C/p>\u003Ch2>How to Create a Report With AI in Whatagraph\u003C/h2>\u003Cp>Earlier, we defined AI report generation as a process that handles the build, the analysis, and the commentary for you. \u003C/p>\u003Cp>In this section, I’m going to follow this exact three-part definition inside Whatagraph to show you how you can \u003Ca href=\"https://whatagraph.com/case-studies/maatwerk-online\">save 100+ hours per month on reporting with AI\u003C/a>.\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/Wi_mj76sTN0?si=47RndBn6d2b7E_Nn\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/Wi_mj76sTN0\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Ch3>1. The build: Walk with me from prompt to report in 30 seconds with Whatagraph’s AI dashboard generator.\u003C/h3>\u003Cp>For this walkthrough, I’m using sample data so I don’t have to redact half the screenshots. The live experience is identical once your own accounts are connected.\u003C/p>\u003Col>\u003Cli>First, \u003Ca href=\"https://live.whatagraph.com/auth/register\" target=\"_blank\" rel=\"noopener noreferrer\">create a forever-free account on Whatagraph\u003C/a>.\u003C/li>\u003Cli>Hit \u003Cstrong>Create report\u003C/strong> and then \u003Ca href=\"https://help.whatagraph.com/en/articles/8052320-1-creating-a-report\">\u003Cstrong>Create using AI\u003C/strong>\u003C/a> to create a dashboard from prompt\u003C/li>\u003Cli>Here, I selected my own website as the source for the report.\u003C/li>\u003Cli>Then I choose a suggested prompt from the smart suggestions below—\u003Cstrong>Engagement\u003C/strong>—so it auto-fills the text box for me, but you can also enter your own.\u003C/li>\u003Cli>Finally, hit \u003Cstrong>Generate\u003C/strong>, and the AI builds the first draft of the report in a few seconds.\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Create_Report_With_AI_in_Whatagraph_3fbaaf1ceb.gif\" alt=\"\">\u003C/p>\u003Cp>Et voila! In under 30 seconds, I went from a dashboard home screen to a fully visualized, multi-widget report.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_multi_widget_report_dashboard_b36821eb24.png\" alt=\"Whatagraph Multi Widget Report Dashboard - A dashboard showing website content interaction analysis and multiple engagement charts.\">\u003C/figure>\u003Cp>\u003Cstrong>Honestly, if this is the only part you read, you’re fine. You’ve just traded an entire afternoon of manual reporting for one little button click. That’s AI report generation in practice for you.\u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>✨ \u003C/strong>\u003Ca href=\"https://whatagraph.com/pricing\">Whatagraph now also offers a free plan\u003C/a>, so take it for a spin—no strings attached.\u003C/p>\u003Cp>But you know the build doesn't stop at the first draft. Sometimes you need to pivot a specific metric, but you still don't want to go digging through a menu of 500 variables.\u003C/p>\u003Cp>In Whatagraph, if you click on any widget, you can apply quick changes using a natural language prompt. \u003C/p>\u003Cp>So instead of rebuilding the whole thing, I just typed \"Show me visitors\" into the “Total Engaged Sessions” widget's AI prompt. \u003C/p>\u003Cp>The engine automatically predicted the right \u003Ca href=\"https://help.whatagraph.com/en/articles/6337348-how-to-sort-widgets-by-metrics-or-dimensions\">dimensions and metrics\u003C/a>, fetched the data, and swapped the widget instantly.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_widget_s_AI_prompt_c50cf13432.gif\" alt=\"\">\u003C/p>\u003Cp>Plus, you can literally drag on the grid to draw a box, then describe the widget you want in natural language, and \u003Ca href=\"https://help.whatagraph.com/en/articles/11958190-how-to-create-widgets-in-your-report-using-ai\">IQ builds it for you\u003C/a>.\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=XY93vzCRIqA\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/XY93vzCRIqA\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>✨ \u003Cstrong>New feature:\u003C/strong> Whatagraph’s self-healing widgets—\u003Ca href=\"https://wg.canny.io/changelog/auto-fix-self-healing-widgets-powered-by-whatagraph-iq\" target=\"_blank\" rel=\"noopener noreferrer\">Widget Auto-fix\u003C/a>—powered by Whatagraph IQ, automatically detects issues like incompatible metrics, incorrect dimensions, or other widget errors and proposes the right fix before they break your report. If you’re happy with the suggestion, you apply it in one click. If not, you can undo it just as fast.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_widget_auto_fix_feature_99f60a1d89.png\" alt=\"Whatagraph Widget Auto Fix Feature - Dashboard view showing campaign breakdown by city metrics.\">Next, the part of the build that makes or breaks client trust: does the report actually look like it came from you?\u003C/p>\u003Cp>From my report, I hop over to the right-hand menu and click \u003Cstrong>Themes\u003C/strong>.\u003C/p>\u003Cp>Here, you can:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Control the full white-label package:\u003C/strong> Add your own logo, brand colors, text style, header and footer text, and even a \u003Ca href=\"https://help.whatagraph.com/en/articles/4826505-custom-domain-cname-setup\">branded subdomain\u003C/a> so reports live on “reports.youragency.com,” not “app.whatagraph.com.”\u003C/li>\u003Cli>\u003Cstrong>Create a reusable global branding theme:\u003C/strong> In \u003Ca href=\"https://help.whatagraph.com/en/articles/6376194-custom-branding\">\u003Cstrong>Custom Branding\u003C/strong>\u003C/a>, set up a theme with your brand colors and other custom branding settings at the global team level. Once it’s active, any new report automatically inherits that look and feel. \u003C/li>\u003Cli>\u003Ca href=\"https://help.whatagraph.com/en/articles/916060-how-do-you-remove-or-add-your-logo-to-the-report\">\u003Cstrong>Swap the logo\u003C/strong>\u003C/a>\u003Cstrong> in a couple of clicks: \u003C/strong>Open the report, go to \u003Cstrong>Report settings \u003C/strong>>\u003Cstrong> Edit \u003C/strong>next to\u003Cstrong> Custom Branding themes\u003C/strong>, click the little cross to remove the default logo, and then hit \u003Cstrong>Upload image\u003C/strong> to add your own. Save, and that logo now fronts the report your client sees.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_report_white_label_feature_e2ec0c40ef.gif\" alt=\"Whatagraph Report White Label Feature - A data dashboard showing website engagement metrics.\">\u003C/p>\u003Ch3>Introducing Whatagraph’s AI Report Theme Generator\u003C/h3>\u003Cp>The fun bit is the \u003Ca href=\"https://help.whatagraph.com/en/articles/11867223-how-to-easily-customize-report-branding-with-whatagraph-iq\">Whatagraph IQ Themes\u003C/a>. Inside the same branding panel, there’s an \u003Cstrong>Enhance theme style with IQ\u003C/strong> option.\u003C/p>\u003Cp>You’ve got three ways to work it:\u003C/p>\u003Cul>\u003Cli>Type a natural-language prompt like, “Use a muted, editorial palette with dark headers.”\u003C/li>\u003Cli>Pick from a suggested color palette if you already have a set brand color you want.\u003C/li>\u003Cli>Or do what I did—upload one of your monograms as the prompt and let IQ pull a palette straight from that image. It’s like an “logo-to-theme” generator, but for reports. \u003C/li>\u003C/ul>\u003Cp>The result is a perfectly white-labeled marketing report you’d be proud to share with your clients. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/AI_styling_with_Whatagraph_IQ_1d29d4fef4.gif\" alt=\"AI Styling with Whatagraph IQ - A screenshot of the Whatagraph interface showing a branding theme editor.\">\u003C/p>\u003Cp>\u003Cstrong>Did you know? \u003C/strong>Marketers burn 2.2 hours a week on data entry and cleansing. A lot of that is pesky little things like campaign names not matching across platforms. With Whatagraph’s \u003Ca href=\"https://help.whatagraph.com/en/articles/8267387-how-to-set-up-and-apply-custom-dimensions\">custom dimensions powered by IQ Plus\u003C/a>, you show the AI how you \u003Ci>want \u003C/i>campaigns grouped, and it builds a cleaned-up dimension you can reuse in every future report.\u003C/p>\u003Ch3>AI Dashboard Generator Examples\u003C/h3>\u003Cp>Now, let’s get practical. \u003C/p>\u003Cp>Below, I’m going to show you how to generate reports with Whatagraph IQ in less than 2 minutes each.\u003C/p>\u003Cp>First up - social media report generator. All I did was:\u003C/p>\u003Col>\u003Cli>Choose the channels and sources I want to report on. (In this case it was Facebook and Instagram)\u003C/li>\u003Cli>Add a custom prompt (e.g. create a Facebook and Instagram report for X time period.)\u003C/li>\u003C/ol>\u003Cp>In just 1 minute 42 seconds (no, we didn’t speed it up), you’ll get a full social media report. You can then:\u003C/p>\u003Cul>\u003Cli>Adjust the metrics in the widget \u003C/li>\u003Cli>Add new widgets or edit existing ones with AI\u003C/li>\u003Cli>Create custom dimensions and metrics\u003C/li>\u003Cli>Style it with Whatagraph IQ Theme\u003C/li>\u003Cli>Automate the report\u003C/li>\u003C/ul>\u003Cp><div style=\"position: relative; padding-bottom: 51.71875%; height: 0;\"><iframe src=\"https://www.loom.com/embed/d7f98c78918b426f876e964601a3f805\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\"></iframe></div>\u003Cbr>\u003Cbr>This works for all of 60+ channels available on Whatagraph as integrations. This means you can use it as:\u003C/p>\u003Cul>\u003Cli>Google Ads report generator\u003C/li>\u003Cli>GA4 report generator\u003C/li>\u003Cli>Facebook ads report generator\u003C/li>\u003Cli>PPC report generator\u003C/li>\u003Cli>Tiktok Ads report generator\u003C/li>\u003Cli>LinkedIn Ads report generator\u003C/li>\u003Cli>Google Search Console report generator\u003C/li>\u003Cli>Google Business Profile report generator\u003C/li>\u003Cli>Microsoft Ads report generator\u003C/li>\u003Cli>YouTube report generator\u003C/li>\u003Cli>SEO report generator\u003C/li>\u003C/ul>\u003Cp>The possibilities are endless.\u003C/p>\u003Cp>Want report templates instead? \u003Ca href=\"https://whatagraph.com/templates\">We’ve got over 50.\u003C/a> \u003C/p>\u003Ch3>2. The analysis: Walk with me as Whatagraph IQ takes the first pass at your data.\u003C/h3>\u003Cp>I’m still inside the same report. The widgets are populated, branded, and live. The whole point of automatic report generation is to cut out the time you spend manually scanning every graph.\u003C/p>\u003Cp>Go over to Whatagraph \u003Ca href=\"https://help.whatagraph.com/en/articles/10357615-whatagraph-iq-chat-instant-data-insights-at-your-fingertips\">\u003Cstrong>IQ Chat\u003C/strong>\u003C/a>, our AI insights generator, on the right and let the AI do the first round of thinking.\u003C/p>\u003Cp>\u003Cstrong>Ask IQ what changed and where\u003C/strong>\u003C/p>\u003Cp>For this round, I’m looking at content engagement over the last 30 days.\u003C/p>\u003Cp>In the IQ Chat panel, I type: “What’s driving the change in engagement rate over the last 30days?”\u003C/p>\u003Cp>IQ analytics chatbot knows which tab I’m on (Content Engagement) and which source I’m using (GA4), so it doesn’t make me restate any of that.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_chat_cb28ce90d6.png\" alt=\"Whatagraph IQ Chat - Dashboard view of device category engagement metrics.\">IQ analytics chatbot knows which tab I’m on (Content Engagement) and which source I’m using (GA4), so it doesn’t make me restate any of that.\u003C/p>\u003Cp>A few seconds later, I get a breakdown that reads like a mini AI analytics assistant instead of a generic summary:\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_chat_cross_referencing_feature_8158dbda04.png\" alt=\"Whatagraph IQ Chat Cross Referencing Feature - A data dashboard showing engagement rate analysis.\">\u003C/figure>\u003Cp>IQ is doing the cross-referencing you’d normally do manually: scanning the time series, lining it up with sessions, and slicing by device category.\u003C/p>\u003Cp>IQ’s natural language analytics also nudges you toward what to do next. At the end of the breakdown, it adds a simple recommendation for me:\u003C/p>\u003Cp>“To further understand the changes, I recommend looking into what might have caused the engagement spikes on the specific dates mentioned.”\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_recommendation_feature_db2ced789a.png\" alt=\"Whatagraph IQ Recommendation Feature - Block of text with like and dislike icons below.\">\u003C/p>\u003Cp>So in one pass, IQ has:\u003C/p>\u003Cul>\u003Cli>Summarized the last 30 days,\u003C/li>\u003Cli>Highlighted the key drivers; and\u003C/li>\u003Cli>Surfaced the next best step to dig into.\u003C/li>\u003C/ul>\u003Cp>All of this means that by the time you start thinking about your own recommendations, you’re already two steps ahead of staring at raw charts.\u003C/p>\u003Cp>And power users like \u003Ca href=\"http://linkedin.com/in/benjamingoodey/?skipRedirect=true\" target=\"_blank\" rel=\"noopener noreferrer\">Ben Goodey\u003C/a>, Founder of \u003Ca href=\"https://www.spicymargarita.co/\" target=\"_blank\" rel=\"noopener noreferrer\">Spicy Margarita\u003C/a>, are already doing this in the wild—asking IQ for things like “a performance report on traffic and leads coming from ChatGPT over time” or “a succinct written analysis of traffic from ChatGPT.com,” straight from their GA4 data.\u003C/p>\u003Cp>Take a look at how Ben is using Whatagraph for \u003Ca href=\"https://whatagraph.com/templates/chatgpt-daily-report-template\" target=\"_blank\" rel=\"noopener noreferrer\">ChatGPT traffic reporting\u003C/a>:\u003C/p>\u003Cp><iframe src=\"https://www.linkedin.com/embed/feed/update/urn:li:ugcPost:7371112994186936320?collapsed=1\" height=\"542\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\"></iframe>\u003C/p>\u003Cp>\u003Cstrong>Let IQ surface anomalies and trends for you\u003C/strong>\u003C/p>\u003Cp>Zooming out, Whatagraph’s feature set is built around instant marketing insights: performance overviews by country, team, or product, plus goals and alerts that notify you when something needs attention. \u003C/p>\u003Cp>So in a live client report, analysis looks like:\u003C/p>\u003Cul>\u003Cli>You set \u003Ca href=\"https://help.whatagraph.com/en/articles/11204869-how-to-set-goals-and-alerts-in-your-whatagraph-overviews\">\u003Cstrong>Goals & Alerts\u003C/strong>\u003C/a> around critical KPIs like engagement rate, ROAS, budget pacing, conversion volume, in an \u003Cstrong>Overview\u003C/strong> that tracks all your campaigns or clients. \u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/blog/articles/whatagraph-integrations#:~:text=For%20this%20reason%2C%20Whatagraph%20has%20consistent%2030%2Dminute%20data%20refresh%20rates%20across%20all%20integrations%2C%20data%20sources%2C%20and%20accounts.\">Data refreshes every ~30 minutes\u003C/a>, which \u003Ci>really\u003C/i> makes a difference when you’re watching paid performance.\u003C/li>\u003C/ul>\u003Cp>If something weird happens like a sudden spike in spend or a dip in conversions, \u003Ca href=\"https://whatagraph.com/blog/articles/goals-and-alerts\">Goals & Alerts\u003C/a> send you daily or weekly notifications via email, Slack, or in-app so you can jump straight into the relevant Overview and fix it.\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/pldK-MbNGOA\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/pldK-MbNGOA\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Chantelle Bowyer, Founder and CEO at \u003Ca href=\"https://www.metis-marketing.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Metis Marketing\u003C/a>, raves about this feature:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>We needed a way to stay on top of client budgets without having to constantly log into native ad platforms and monitor performance there. Whatagraph took that feedback and built Goals & Alerts, so we get notified timely when performance needs attention and spending goes off-track. And I have to say...it’s epic!\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Cstrong>Enable your clients to chat with their own data\u003C/strong>\u003C/p>\u003Cp>Once your report is ready, you go to Share, and before you copy the link, you toggle on IQ Chat for the report. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_report_share_IQ_Chat_feature_7dfd028912.png\" alt=\"Whatagraph Report Share IQ Chat Feature - Report sharing options with IQ Chat enabled.\">\u003C/p>\u003Cp>From your client’s point of view, it’s magic. They open the link and see a little AI chat bubble in the bottom-right corner, styled to match your report branding.\u003C/p>\u003Cp>Clients get to chat with data and get instant answers, directly inside the report. And as a result, you get fewer “quick question” emails and Slack pings, because the obvious stuff is handled.\u003C/p>\u003Cp>Your agency still owns the interpretation and recommendations, but the basic “what happened?” is now self-serve.\u003C/p>\u003Ch3>3. The commentary: Walk with me as AI summarizes your report with AI Executive Summary Generator\u003C/h3>\u003Cp>The final bottleneck in marketing reporting is the prose—the commentary—the cumulative hours you spend staring at a blank text box willing for the insights to write themselves.\u003C/p>\u003Cp>No more with Whatagraph IQ Summary.\u003C/p>\u003Cp>From the right-hand menu, click \u003Cstrong>Widgets\u003C/strong>. That opens the widget drawer on the right, where you can select \u003Cstrong>Text (includes AI summary)\u003C/strong> and drop it in at the top of your report, like so:\u003Cbr>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_enhance_with_IQ_feature_5685f58651.png\" alt=\"Whatagraph Enhance With IQ Feature - Dashboard for website analytics, showing report editing options.\">Once the text widget is in place, click into it. In the widget editor, there’s a \u003Cstrong>Enhance with IQ\u003C/strong> icon.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Choose your story: \u003C/strong>Inside the \u003Cstrong>Generate with IQ\u003C/strong> panel, tell it what kind of narrative you need: a high-level AI performance summary, a list of wins and issues, or specific recommendations. Go custom if you have a specific angle in mind.\u003C/li>\u003Cli>\u003Cstrong>Set the scope:\u003C/strong> You can tell IQ to stick to the current tab, perfect for a content-only view; or pull from the entire report for a big-picture executive summary.\u003C/li>\u003Cli>\u003Cstrong>Customize the delivery:\u003C/strong> Choose from 18 languages and select your preferred length—short for a CMO skim or long for a deep-dive performance review.\u003C/li>\u003C/ul>\u003Cp>Hit \u003Cstrong>Generate\u003C/strong> and watch the empty text box turn into a narrative.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_generate_with_IQ_feature_a78ba49103.png\" alt=\"Whatagraph Generate With IQ Feature - \">✨ \u003Cstrong>The IQ Plus advantage:\u003C/strong> As soon as IQ Plus is enabled on a report:\u003C/p>\u003Cul>\u003Cli>When you change the date range, IQ Plus proactively rewrites the summaries to match the new period.\u003C/li>\u003Cli>Your commentary stays aligned with the latest data, without you rewriting the same paragraph for “this month” vs “last month” vs. “Q1.”\u003C/li>\u003Cli>If you want to take over, you can switch it off and make manual edits at any time.\u003C/li>\u003C/ul>\u003Ch3>How to Automate Reporting on Whatagraph\u003C/h3>\u003Cp>Whatagraph also bakes \u003Ca href=\"https://help.whatagraph.com/en/articles/6309188-how-to-automate-a-report\">automated client delivery\u003C/a> into report automation. Once your report is set up with the right date range, you go to \u003Cstrong>Automation \u003C/strong>> \u003Cstrong>Automate report\u003C/strong> and tell it:\u003C/p>\u003Cul>\u003Cli>How often to send, that is, the sending frequency.\u003C/li>\u003Cli>Which day, time, and time zone to use.\u003C/li>\u003Cli>Whether you want to review before sending or let it ship automatically.\u003C/li>\u003Cli>Who should receive it—you, your team, your clients, or all of the above. \u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/automate_report_35c9dc2782.png\" alt=\"Automate Report - A form to automate the generation of reports with fields and dropdown menus.\">\u003C/p>\u003Ch2>A Case of AI Report Automation: How Maatwerk Online Saves 100 Hours a Month on Reporting\u003C/h2>\u003Cp>\u003Ca href=\"https://www.maatwerkonline.nl/\" target=\"_blank\" rel=\"noopener noreferrer\">Maatwerk Online\u003C/a> is one of the Netherlands’ more prominent performance agencies, serving 100+ clients across SEO, SEA, and paid social.\u003C/p>\u003Cp>On paper, they’d already solved reporting with a combination of \u003Ca href=\"https://whatagraph.com/reviews/supermetrics\">Supermetrics\u003C/a> and \u003Ca href=\"https://whatagraph.com/reviews/looker-studio\">Looker Studio\u003C/a>. But in truth, it was what I call a “Frankenstack.”\u003C/p>\u003Cp>Worse, the reports themselves had turned into a second Google Analytics: dozens of tables, way too many metrics, and very few clients actually reading them.\u003C/p>\u003Cp>Lars’ philosophy is pretty simple: a report should focus on what matters—top-level KPIs, clear targets, and profitability—and specialists shouldn’t have to burn their best brain hours building dashboards they resent.\u003C/p>\u003Cp>Enter Whatagraph.\u003C/p>\u003Cp>Lars is especially a fan of the AI Widget Creator—his team no longer has to create charts from scratch. They literally draw a space on the grid, describe the widget in plain language and let Whatagraph build it.\u003C/p>\u003Cp>Here’s Lars in his own words:\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/NfzlXgp3EFk\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/NfzlXgp3EFk\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Lars also \u003Ci>loves \u003C/i>Whatagraph IQ Chat: “Let’s say you’re in a client meeting and they ask a bunch of questions,” he said. “Instead of saying, ‘Let me get back to you,’ you can just ask the AI chatbot and get the numbers right away. That’s really amazing.”\u003C/p>\u003Cp>Here’s him raving about IQ chat:\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/4SHNVslArZY\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/4SHNVslArZY\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Put those pieces together and the compounding effect is \u003C/strong>\u003Ca href=\"https://whatagraph.com/case-studies/maatwerk-online\">\u003Cstrong>100+ hours saved every month for Maatwerk Online\u003C/strong>\u003C/a>\u003Cstrong>. \u003C/strong>After switching to Whatagraph, the team now saves at least one hour \u003Ci>per\u003C/i> client, \u003Ci>per\u003C/i> month on reporting. \u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>Whatagraph’s AI saves time and energy for our marketing specialists. And the hours we’re saving is just pure profit. We now have the time to focus on more strategic things that help both our agency and our clients grow.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>If you’re reading this thinking, “That’s nice for Lars, but my team is still stuck in Franken-report hell,” that’s your cue.\u003C/p>\u003Cp>\u003Cstrong>Your move:\u003C/strong> Pick one client, one channel, and one report. Plug it into Whatagraph, build it once with IQ, and see how it feels to get the same (or better) insight without sacrificing a full afternoon.\u003C/p>\u003Cp>Worst case, you’ve proved AI report generation isn’t for you. Best case, you’ve just bought your team 100 hours a month back.\u003C/p>\u003Cp>\u003Ca href=\"https://live.whatagraph.com/auth/register\">Get started with Whatagraph\u003C/a> today.\u003C/p>","2026-02-25T14:42:55.394Z","2026-03-03T15:01:47.166Z","2026-02-25T15:23:03.534Z",{"id":716,"name":717,"alternativeText":718,"caption":31,"width":719,"height":720,"formats":721,"hash":727,"ext":330,"mime":331,"size":728,"url":729,"previewUrl":31,"provider":318,"provider_metadata":31,"createdAt":730,"updatedAt":731},16457,"AI report generation.png","AI Report Generation - Screenshot of a business analytics dashboard.",2912,1636,{"thumbnail":722},{"ext":330,"url":723,"hash":724,"mime":331,"name":725,"path":31,"size":726,"width":535,"height":536},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_AI_report_generation_d17fdb698b.png","thumbnail_AI_report_generation_d17fdb698b","thumbnail_AI report generation.png",41.23,"AI_report_generation_d17fdb698b",1630.73,"https://s3.us-east-2.amazonaws.com/whatagraph.com/AI_report_generation_d17fdb698b.png","2026-03-03T15:00:03.954Z","2026-03-03T15:00:06.990Z",{"id":733,"name":734,"about":735,"email":31,"createdAt":736,"updatedAt":737,"publishedAt":738,"slug":739,"linkedin_url":740},136,"Brinda Gulati","Brinda Gulati is a fractional content marketer and freelance writer who specializes in data-driven storytelling and writing easy-to-understand, informative content for humans. She has two degrees in Creative Writing from the University of Warwick, and believes that above all, stories are a deeply human endeavor. She has two dogs, knows thrifting spots, and loves afternoon naps.","2025-02-28T10:39:49.342Z","2025-06-10T14:38:31.547Z","2025-02-28T10:40:09.137Z","brinda-gulati","https://www.linkedin.com/in/brindagulati/",{"id":382,"title":543,"slug":544,"subheading":545,"createdAt":546,"updatedAt":547,"publishedAt":548},{"id":743,"dateReorder":744,"title":745,"slug":746,"summary":747,"body":748,"read_time":282,"createdAt":749,"updatedAt":750,"publishedAt":751,"errors":31,"table_of_contents":32,"cover_image":752,"author":767,"article_category":776},2320,"2025-08-01","A Complete Guide to Whatagraph Integrations","whatagraph-integrations","\u003Cp>So…you're considering Whatagraph and you'd like to know if it offers the integrations you need?\u003C/p>\u003Cp>I see you and I've got you covered. \u003C/p>","\u003Cp>In this article, you’ll find:\u003C/p>\u003Cul>\u003Cli>Which integrations are available, including our custom integrations\u003C/li>\u003Cli>How the integration set-up process works and how you can manage them\u003C/li>\u003Cli>What makes Whatagraph’s integrations stable and accurate\u003C/li>\u003C/ul>\u003Cp>You’ll also learn how Whatagraph’s integrations compare to those of competitors so you can choose the platform that best fits your needs.\u003C/p>\u003Ch2>Whatagraph integrations: what’s available out-of-the-box\u003C/h2>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/whatagraph_integrations_6f7c94481c.png\" alt=\"Whatagraph Integrations - A collection of logos representing different advertising platforms.\">Whatagraph has \u003Ca href=\"https://whatagraph.com/integrations\">55+ out-of-the-box integrations\u003C/a> in categories like paid ads, social media, SEO, email marketing, and call tracking.\u003C/p>\u003Cp>The integrations are fully managed, meaning there is no extra setup needed to connect.\u003C/p>\u003Cp>Here’s a breakdown of the available integrations:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Category\u003C/strong>\u003C/p>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cp style=\"text-align:center;\">\u003Cstrong>Supported Platforms\u003C/strong>\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Paid Advertising\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cul>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/adform\">Adform\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/adroll\">AdRoll\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/amazon-ads\">Amazon Advertising\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/apple-search-ads\">Apple Search Ads\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/basis-technologies\">Basis Technologies\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/campaign-manager-360\">Campaign Manager 360\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/criteo\">Criteo\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/facebook-ads\">Facebook Ads\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/google-ad-manager\">Google Ad Manager\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/google-ads\">Google Ads\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/google-display-and-video-360\">Google Display & Video 360\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/linkedin-ads\">LinkedIn Ads\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/microsoft-ads\">Microsoft Advertising\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/pinterest-ads\">Pinterest Ads\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/quora-ads\">Quora Ads\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/reddit-ads\">Reddit Ads\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/search-ads-360\">Search Ads 360\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"http://simpli.fi\">Simpli.fi\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/snapchat-ads\">Snapchat Ads\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/spotify-ads\">Spotify Ads\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/stackadapt\">StackAdapt\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/taboola\">Taboola\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/trade-desk\">The Trade Desk\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/tiktok-ads\">TikTok Ads\u003C/a>\u003C/li>\u003C/ul>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Social Media\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cul>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/facebook-page\">Facebook\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/instagram\">Instagram\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/linkedin\">LinkedIn\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/pinterest-organic\">Pinterest\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/reddit\">Reddit\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/tiktok\">TikTok\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/youtube\">YouTube\u003C/a>\u003C/li>\u003C/ul>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>SEO\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cul>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/accuranker\">AccuRanker\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/ahrefs\">Ahrefs\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/google-my-business\">Google My Business\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/google-search-console\">Google Search Console\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/se-ranking\">SE Ranking\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/semrush\">Semrush\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/seomonitor\">SEOMonitor\u003C/a>\u003C/li>\u003C/ul>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Email marketing\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cul>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/activecampaign\">ActiveCampaign\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/campaign-monitor\">CampaignMonitor\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/constant-contact\">Constant Contact\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/klaviyo\">Klaviyo\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/mailchimp\">Mailchimp\u003C/a>\u003C/li>\u003C/ul>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Analytics\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cul>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/appsflyer\">AppsFlyer\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/ga4\">Google Analytics 4\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/matomo\">Matomo\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/piwik-pro\">Piwik Pro\u003C/a>\u003C/li>\u003C/ul>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Ecommerce\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cul>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/bigcommerce\">BigCommerce\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/magento\">Magento\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/shopify\">Shopify\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/woocommerce\">WooCommerce\u003C/a>\u003C/li>\u003C/ul>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>Call Tracking\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cul>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/callrail\">CallRail\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/calltrackingmetrics\">CallTrackingMetrics\u003C/a>\u003C/li>\u003C/ul>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cstrong>CRM\u003C/strong>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cul>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/hubspot\">HubSpot\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/integrations/salesforce\">Salesforce\u003C/a>\u003C/li>\u003C/ul>\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp>\u003Cbr>We also have custom API, \u003Ca href=\"https://whatagraph.com/integrations/google-sheets\">Google Sheets\u003C/a>, and \u003Ca href=\"https://whatagraph.com/integrations/bigquery\">BigQuery\u003C/a>, so even if a specific integration isn’t available on this list, you can still pull data to Whatagraph. \u003C/p>\u003Cp>We’ll have a better look at this later under the Custom Integrations section.\u003C/p>\u003Ch2>How can I set up and customize Whatagraph integrations for my marketing data sources?\u003C/h2>\u003Cp>On Whatagraph, you have two ways to connect integrations: either directly from the report or through the “Connect” page on the dashboard.\u003C/p>\u003Cp>I’ll now show you how both of these work.\u003C/p>\u003Ch3>1. Connecting Integrations right from a Report\u003C/h3>\u003Cp>One way to add your integrations is right from your report, which you can create even if you haven’t connected your data sources yet.\u003C/p>\u003Cp>\u003Cstrong>Steps:\u003C/strong>\u003C/p>\u003Cp>1. Head to the \u003Cstrong>Sources\u003C/strong> drawer on the right side of your report:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/whatagraph_sources_drawer_bbf32cee12.png\" alt=\"Whatagraph Sources Drawer - Report edit screen showing data sources and widgets tabs.\">2. Click on \u003Cstrong>“Manage all sources.”\u003C/strong> \u003C/p>\u003Cp>3. You’ll be forwarded to the source management page where you need to click on the \u003Cstrong>“Connect an account”\u003C/strong> button: \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Connect_new_source_on_Whatagraph_8007256c8b.gif\" alt=\"\">\u003C/p>\u003Cp>4. Once you add an account, select which sources you want to connect:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/whatagraph_select_data_sources_f47e598685.png\" alt=\"Whatagraph Select Data Sources - Pop-up window for data source selection.\">\u003C/p>\u003Cp>5. Go back to your report, and from the Sources drawer, click on the Change button next to the sample data source:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/whatagraph_change_sample_data_cff184f982.png\" alt=\"Whatagraph Change Sample Data - A dashboard with charts, graphs and an edit report box is shown.\">\u003C/p>\u003Cp>6. Click on “Save selection,” and that’s basically it! \u003C/p>\u003Cp>You can now follow the same process for all of your data sources or add integrations from the Connect tab, which we’ll look at next.\u003C/p>\u003Ch3>2. Connecting Integrations from the Connect Tab\u003C/h3>\u003Cp>To add integrations from the \u003Cstrong>Connect\u003C/strong> tab, follow these steps:\u003C/p>\u003Cp>1. Click on \u003Cstrong>“Connect sources” \u003C/strong>or \u003Cstrong>“Data sources”\u003C/strong> from the admin dashboard:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/whatagraph_connect_sources_tabs_cccbb71104.png\" alt=\"Whatagraph Connect Sources Tabs - Screenshot of Whatagraph's report dashboard.\">\u003C/p>\u003Cp>2. Press on \u003Cstrong>“Connect new source”\u003C/strong> and select your channel.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Connecting_a_source_2_c9c5c62005.gif\" alt=\"Connecting a Source - A modal window listing available sources with checkboxes.\">\u003C/p>\u003Cp>3. After selecting your channel, you can log in and select the channel account and data sources you wish to connect.\u003C/p>\u003Cp>4. All that’s left to do is to click on “Connect your data.”\u003C/p>\u003Ch3>3. Data management\u003C/h3>\u003Cp>After you’ve added your data sources, you can always make changes to them from the \u003Cstrong>Data sources\u003C/strong> page.\u003C/p>\u003Cp>You can:\u003C/p>\u003Cul>\u003Cli>Add new channels, accounts, and data sources\u003C/li>\u003Cli>Transfer source ownership\u003C/li>\u003Cli>Assign tags and folders\u003C/li>\u003Cli>Change original currency\u003C/li>\u003Cli>Delete sources\u003C/li>\u003C/ul>\u003Cp>For example, if you have multiple Facebook ad accounts and previously connected only one, you can easily connect new ones.\u003C/p>\u003Cp>\u003Cstrong>To do this:\u003C/strong>\u003C/p>\u003Cp>1. Click on “Connect new source.”\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/whatagraph_connect_new_source_05f08addd2.png\" alt=\"Whatagraph Connect New Source - Dashboard with data sources, filters, and a connect new source button.\">2. Type in your channel name, which in our case is Facebook Ads. Select your channel.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/whatagraph_connect_new_source_tab_56b01c5ca0.png\" alt=\"Whatagraph Connect New Source Tab - Connect a new data source for Facebook Ads.\">\u003Cbr>3. After choosing your channel, you’ll see the accounts connected to Whatagraph, and you can also add new accounts.\u003C/p>\u003Cp>4. Below the accounts, you’ll see all of the available sources, and you can select new ones.\u003C/p>\u003Cp>5. Select the sources you wish to connect and click on “Connect your data.” \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/whatagraph_available_sources_102ad07fa6.png\" alt=\"Whatagraph Available Sources - Dialog box listing available data sources with checkboxes.\">\u003C/p>\u003Cp>If you need to remove a source, select all the sources and then click on the Trash Can button, which will prompt you to enter “Delete.” \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/How_to_remove_a_source_f7df3d5a45.gif\" alt=\"How To Remove A Source - A table displaying connected data sources with channel, account, status, and usage information.\">\u003C/p>\u003Ch2>Are there Custom Integrations Available on Whatagraph?\u003C/h2>\u003Cp>Yes, custom integrations are available. \u003C/p>\u003Cp>There are three ways to get them on Whatagraph, which I’ll show you next.\u003C/p>\u003Ch3>Does Whatagraph Offer Google Sheets Integration?\u003C/h3>\u003Cp>Yes, \u003Ca href=\"https://help.whatagraph.com/en/articles/6340702-google-sheets-how-to-use\">Google Sheets integration\u003C/a> is available.\u003C/p>\u003Cp>To create any type of widget with the Google Sheets integration, there needs to be at least one column with data, which Whatagraph will recognize as a metric.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/whatagraph_google_sheets_example_d3014405c1.png\" alt=\"Whatagraph Google Sheets Example - Spreadsheet showing ad campaign metrics, including date, impressions, and spend.\">\u003C/p>\u003Cp>To use our Google Sheets integration:\u003C/p>\u003Cp>1. Add Google Sheets as a new source to Whatagraph.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Google_sheets_integration_04d5525c6d.gif\" alt=\"Google Sheets Integration - Data source table with channel, account, tags, and currency information.\">\u003C/p>\u003Cp>2. When choosing Google Sheets as your data source, make sure to match the date range in Whatagraph with the one used in your Google Sheets file.\u003C/p>\u003Ch3>Does Whatagraph Offer Custom APIs Integration?\u003C/h3>\u003Cp>Whatagraph offers API access, which you can use to:\u003C/p>\u003Cul>\u003Cli>Bring in data from tools that aren’t natively supported (e.g., internal dashboards or ad networks)\u003C/li>\u003Cli>Sync metrics from spreadsheets, CRMs, or tools like Zapier\u003C/li>\u003Cli>Include performance data from offline sources (e.g., print campaigns or call center logs)\u003C/li>\u003Cli>Keep reports automatically updated with the latest data—no manual refresh needed\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>To use Whatagraph’s API, you need to:\u003C/strong>\u003C/p>\u003Cp>1. Click on \u003Cstrong>“Connect new source”\u003C/strong> within the \u003Cstrong>Data sources\u003C/strong> page.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/how_to_work_with_Whatagraph_API_42a6685487.gif\" alt=\"Whatagraph API - Data sources table with channel, account, tags, and status columns.\">\u003C/p>\u003Cp>2. Copy the \u003Cstrong>“Access Token”\u003C/strong> key, send it to your developers, and follow the steps \u003Ca href=\"https://api.whatagraph.com/public-api/index.html\" target=\"_blank\" rel=\"noopener noreferrer\">here\u003C/a>.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/whatagraph_access_token_401ece6f54.png\" alt=\"Whatagraph Access Token - Modal window displaying an access token with a copy button.\">\u003C/p>\u003Cp>3. Finish connecting your Custom API source by selecting your source and clicking “Connect your data.”\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/whatagraph_select_data_sources_f47e598685.png\" alt=\"Whatagraph Select Data Sources - Pop-up window for data source selection.\">\u003C/p>\u003Cp>It’s important to note that Whatagraph’s API differs from most of its competitors, \u003Cstrong>which don’t actually let you pull third-party data.\u003C/strong>\u003C/p>\u003Cp>For example, the API from \u003Ca href=\"https://whatagraph.com/blog/articles/agencyanalytics-integrations\">AgencyAnalytics’ integrations\u003C/a> are primarily to automate workflows within their platform—not to pull in new sources of data.\u003C/p>\u003Cp>This means you’ll still spend time manually bringing in data from platforms AgencyAnalytics doesn’t support.\u003C/p>\u003Ch3>Integration Requests\u003C/h3>\u003Cp>Less common, but still available for our users, is to request new integrations.\u003C/p>\u003Cp>And it’s safe to say that we take integration requests seriously. \u003C/p>\u003Cp>If there’s a feature or an integration you need, you can simply put up a feature request, and we'll most likely implement it. \u003C/p>\u003Cp>One of our customers, Stef Oosterik from \u003Ca href=\"https://whatagraph.com/case-studies/dtch-digitals\">Dtch. Digitals\u003C/a> appreciated this option and said that:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>80-90% of the necessary integrations we’ve requested have been implemented.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Ch2>Are Whatagraph’s Integrations Stable and Accurate?\u003C/h2>\u003Cp>I’ve now covered the basics, so let’s look at the integrations at a deeper level.\u003C/p>\u003Ch3>1. Fully-managed integrations\u003C/h3>\u003Cp>At Whatagraph, our customers tell us all the time how reliable our integrations are.\u003C/p>\u003Cp>The integrations are regularly managed by our engineers, and according to data from the past 6 months, our platforms has a 99.95% uptime. This means you never have to worry about integrations breaking down.\u003C/p>\u003Cp>Our customer Tanja Keglić from \u003Ca href=\"https://whatagraph.com/case-studies/achtzehn-grad\">Achtzehn Grad\u003C/a> said:\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>We don’t have any connection issues on Whatagraph at all. We just connected the platforms once, and that was it. Whatagraph is very, very quick when loading the data. Even when I change a source in the report, it’s super quick, and I barely ever have to wait.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>Another \u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-9223919\" target=\"_blank\" rel=\"noopener noreferrer\">G2 user\u003C/a> appreciated Whatagraph’s ability to integrate with multiple data sources:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/whatagraph_comment_721c540c59.png\" alt=\"Whatagraph Comment - Review with star rating and written comment on the Whatagraph platform.\">\u003C/p>\u003Ch3>2. Near real-time data refresh rates\u003C/h3>\u003Cp>A common problem for marketing agencies with reporting tools is data delays or connectors simply breaking. This means you won’t always know if the data in your reports is up-to-date.\u003C/p>\u003Cp>For this reason, Whatagraph has consistent 30-minute data refresh rates \u003Cstrong>across all integrations, data sources, and accounts.\u003C/strong>\u003C/p>\u003Cp>All of this means:\u003C/p>\u003Cp>✅ You don’t need to worry about data being inaccurate for client calls\u003C/p>\u003Cp>✅ There’s no need to manually re-pull data from third-party platforms\u003C/p>\u003Cp>✅ You don’t need to spend time contacting support about data delays\u003C/p>\u003Cp>Our 30-minute data refresh applies across all pricing plans—no hidden costs involved.\u003C/p>\u003Cp>A few Whatagraph alternatives, like \u003Ca href=\"https://whatagraph.com/reviews/klipfolio\">Klipfolio\u003C/a>, offer faster data refreshes only on the most expensive pricing plans. \u003C/p>\u003Ch3>3. Responsive customer support\u003C/h3>\u003Cp>Customer support isn’t directly related to integrations, but it becomes important if you face any issues during the setup process.\u003C/p>\u003Cp>At Whatagraph, our live chat team responds in under 1 minute, meaning you’ll always have access to someone who knows our integrations inside and out. \u003C/p>\u003Cp>You also have access to a dedicated Customer Success Manager, who helps with bigger issues or feature requests.\u003C/p>\u003Cp>\u003Cstrong>Interested in using Whatagraph’s all-in-one marketing intelligence platform?\u003C/strong> Read other \u003Ca href=\"https://whatagraph.com/case-studies\">customer case studies here\u003C/a> or \u003Ca href=\"https://whatagraph.com/book-a-call\">talk to us today\u003C/a>.\u003C/p>","2024-08-08T12:12:10.532Z","2025-12-29T08:14:57.694Z","2024-08-08T12:16:10.593Z",{"id":753,"name":754,"alternativeText":755,"caption":31,"width":719,"height":720,"formats":756,"hash":762,"ext":330,"mime":331,"size":763,"url":764,"previewUrl":31,"provider":318,"provider_metadata":31,"createdAt":765,"updatedAt":766},16117,"Whatagraph Integrations.png","Whatagraph Integrations - An array of app logos on a pink background.",{"thumbnail":757},{"ext":330,"url":758,"hash":759,"mime":331,"name":760,"path":31,"size":761,"width":535,"height":536},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Marketing_analytics_and_reporting_A_Complete_Guide_to_Whatagraph_Integration_d5aed6cceb.png","thumbnail_Marketing_analytics_and_reporting_A_Complete_Guide_to_Whatagraph_Integration_d5aed6cceb","thumbnail_Marketing analytics & reporting _ A Complete Guide to Whatagraph Integration.png",51.7,"Marketing_analytics_and_reporting_A_Complete_Guide_to_Whatagraph_Integration_d5aed6cceb",1462.33,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Marketing_analytics_and_reporting_A_Complete_Guide_to_Whatagraph_Integration_d5aed6cceb.png","2025-12-29T08:13:03.177Z","2025-12-29T08:23:01.501Z",{"id":768,"name":769,"about":770,"email":31,"createdAt":771,"updatedAt":772,"publishedAt":773,"slug":774,"linkedin_url":775},137,"Elmeri Palokangas","Elmeri is a content strategist and writer helping SaaS firms scale up with long and short-form content. He has written dozens of SEO- and conversion-optimized blog articles for SaaS brands like Atera, Cognism, Scribe, Drip, QuickMail, Time Doctor, and TechnologyAdvice. When he's not working, he's off exploring Switzerland's stunning mountains.","2025-03-02T13:20:25.504Z","2025-06-10T14:40:34.626Z","2025-03-02T13:21:29.639Z","elmeri-palokangas","https://www.linkedin.com/in/elmeri-palokangas-368568184/",{"id":382,"title":543,"slug":544,"subheading":545,"createdAt":546,"updatedAt":547,"publishedAt":548},{"id":778,"dateReorder":779,"title":780,"slug":781,"summary":782,"body":783,"read_time":46,"createdAt":784,"updatedAt":785,"publishedAt":786,"errors":31,"table_of_contents":32,"cover_image":787,"author":803,"article_category":813},2301,"2023-11-22","Marketing Data Analytics: Bring Together Marketing Data for Actionable Insights ","marketing-data-analytics","\u003Cp>The digital age brought up big data that allows marketing agencies to record every consumer click, impression, and view. However, this amount of marketing data is irrelevant if it’s not structured and analyzed for actionable insights that lead to campaign optimizations. That is the role of marketing data analytics.\u003C/p>","\u003Ch2>What is marketing data analytics?\u003C/h2>\u003Cp>Marketing data analytics is the practice of gathering and analyzing data from different marketing channels and sources to gain insights into customer behavior, marketing performance, and the effectiveness of marketing strategies. \u003C/p>\u003Cp>The aim of marketing data analysis is to foster data-driven decisions that help marketing teams optimize their marketing efforts and achieve better results with the available resources. \u003C/p>\u003Cp>There are three models or types of marketing data analytics:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Descriptive analytics\u003C/strong>: When you collect historical data sets from earlier campaigns and use the insights to plan strategies for future campaigns.\u003C/li>\u003Cli>\u003Cstrong>Predictive analytics\u003C/strong>: When you use insights from previous digital marketing campaigns to try to predict customer behavior so you can work out better-targeted future campaigns.\u003C/li>\u003Cli>\u003Cstrong>Prescriptive analytics\u003C/strong>: This model assumes that you gather customer data from all available touchpoints and analyze the impact of each company initiative and customer interaction to create highly targeted campaigns that influence customer behavior. \u003C/li>\u003C/ul>\u003Cp>When used together, these analytic models create a complete picture of the effectiveness of marketing campaigns on the target audience. \u003C/p>\u003Ch2>6 ways marketing agencies benefit from analyzing marketing data\u003C/h2>\u003Cp>Marketing data analytics transform the performance of clients’ marketing channels into actionable insights that agencies can use to improve customer engagement, eventually bringing in more leads for clients and converting them into paying customers. \u003C/p>\u003Cp>However, marketing data analytics can alleviate multiple pain points that marketing agencies often encounter. Here are some of the challenges that can be tackled through the effective use of marketing data analytics. \u003C/p>\u003Col>\u003Cli>\u003Cstrong>Streamlined decision-making\u003C/strong>: Analyzing marketing data helps marketers understand clients’ campaigns in a more objective way, allowing them to base their decisions on facts. For a balanced process, it’s best to use analytics before and after decision-making. This way, you can optimize future plans and evaluate the campaign results.   \u003C/li>\u003Cli>\u003Cstrong>Identify the most profitable customer segments\u003C/strong>: Marketing agencies can use data analytics to identify customer segments that are most profitable for their clients’ businesses. You can use this information to meet these segments with more relevant messaging. \u003C/li>\u003Cli>\u003Cstrong>Optimize landing pages for conversions\u003C/strong>: Marketers can use data analytics to test different landing pages and determine which ones are most effective at converting visitors into customers. Clients can then use this information to improve the overall conversion rate of landing pages. \u003C/li>\u003Cli>\u003Cstrong>Predict customer churn\u003C/strong>: Advanced analytics allows marketers to develop predictive models to forecast which customers are likely to cancel subscriptions or stop doing business with a client’s company. You can then use this information to target those demographics with specially tailored marketing campaigns and try to prevent them from churning.\u003C/li>\u003Cli>\u003Cstrong>ROI measurement\u003C/strong>: Demonstrating the return on investment of marketing efforts to clients can be challenging. Marketing data analytics helps by attributing conversions to specific marketing touchpoints in the customer journey. This attribution modeling allows agencies to quantify the impact of their campaigns and allocate marketing budgets more effectively. Attribution modeling allows clients to see which of their marketing channels is the most perspective. \u003C/li>\u003Cli>\u003Cstrong>Prove value to clients\u003C/strong>: Finally, marketing data analytics helps demonstrate the impact of an agency’s marketing initiatives on clients. By providing tangible metrics and \u003Ca href=\"https://whatagraph.com/reporting-examples\">\u003Cu>professionally built reports\u003C/u>\u003C/a>, you can showcase the value of campaigns you plan and execute for your clients, which translates into trust and transparency. \u003C/li>\u003C/ol>\u003Ch2>4 steps to analyze marketing data\u003C/h2>\u003Cp>Marketing data analysis is a continuous cycle of measuring, analyzing, and improving. Make sure you’re not missing any of these four steps:\u003C/p>\u003Ch3>1. Identify critical metrics\u003C/h3>\u003Cp>The first step is to determine which metrics to use. This largely depends on your client, as each business will have a different set of metrics to support the company's KPIs. The common metrics used in marketing data analytics are:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Website performance metrics\u003C/strong>: Including traffic, most visited pages, search ranking, unique visits, conversions, and bounce rates. \u003C/li>\u003Cli>\u003Cstrong>Paid ads metrics\u003C/strong>: Impressions, click-through rate, ad lifetime value (LTV), ad spend, ROI, and engagement rate.\u003C/li>\u003Cli>\u003Cstrong>Social media metrics\u003C/strong>: Total reach, likes, views, comments, shares, followers, and subscribers. \u003C/li>\u003C/ul>\u003Cp>\u003Ci>\u003Cstrong>Important\u003C/strong>: Some of these metrics are easily available from the social media platform analytics. However, to get cross-channel metrics such as total reach or total CTR, in the case of paid ads, you need to use a marketing data platform with \u003C/i>\u003Ca href=\"https://whatagraph.com/blog/articles/marketing-data-transformation\">\u003Ci>\u003Cu>data transformation ability\u003C/u>\u003C/i>\u003C/a>\u003Ci>. \u003C/i>\u003C/p>\u003Cp>\u003Ci>Whatagraph allows you to easily set up a custom formula to blend related metrics from different marketing channels and report on unique metrics unavailable at the source API. \u003C/i>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/singlevalue_f71a6ff804.png\" alt=\"Singe value widgets available for Whatagraph reports\">\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Email marketing metrics\u003C/strong>: Open rate, click-through rate, and bounce rate. \u003C/li>\u003Cli>\u003Cstrong>Marketing team performance metrics\u003C/strong>: These metrics measure the productivity of your team. The metrics in this category help the CMO and the team understand the results of their work. For example, metrics in this category can include the number of opportunities created, lead generation, brand awareness, social media followers, etc.  \u003C/li>\u003Cli>\u003Cstrong>Lead generation metrics\u003C/strong>: Metrics in this category tell you how effectively your campaigns and channels capture leads. Some of the \u003Ca href=\"https://whatagraph.com/blog/articles/lead-generation-kpis\">\u003Cu>lead generation metrics\u003C/u>\u003C/a> to consider: new metrics per channel, new leads by campaign, new opportunities created, qualified leads created, new customers, conversion rates, and cost per lead.  \u003C/li>\u003C/ul>\u003Ch3>2. Connect scattered marketing data\u003C/h3>\u003Cp>In the next step, you need to connect data from your client’s sources. Websites are a primary data source because they’re often the first stop where prospects learn more about a product or service. \u003C/p>\u003Cp>Web analytics aside, you should also get data from other sources like social media, CRMs, e-commerce, SEO, email, and PPC platforms. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/add_sources_2235377815.png\" alt=\"add sources to Whatagraph\">\u003C/p>\u003Cp>Website data should be easy to get from \u003Ca href=\"https://whatagraph.com/integrations/ga4\">\u003Cu>Google Analytics 4 reports\u003C/u>\u003C/a>. However, connecting data from all the other sources can be a time-consuming task. You need a way to extract data, consolidate it, cleanse it, and perform transformations where needed. \u003C/p>\u003Cp>It’s not rare that marketing agencies use several \u003Ca href=\"https://whatagraph.com/blog/articles/ai-marketing-analytics-tools\">AI marketing analytics tools\u003C/a> for different sources, for example, Looker Studio for Google platforms, Supermetrics for social media, Ahrefs or Semrush for search engine optimization or even some legacy dashboards.\u003C/p>\u003Cp>Managing multiple data connection tools is not only challenging from a logistical aspect but can also make budget planning difficult, as vendors may change the pricing or structure of their plans over time. \u003C/p>\u003Cp>Whatagraph solves this problem by presenting a single platform that pulls data from a range of marketing sources via \u003Ca href=\"https://whatagraph.com/integrations\">\u003Cu>native integrations\u003C/u>\u003C/a>. This not only secures the greater speed and reliability of connections but also allows marketers to seamlessly manage data sources from one place. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/data_sources_1136bdaf4b.png\" alt=\"Adding sources to a marketing report in Whatagraph\">\u003C/p>\u003Cp>Once you add your clients’ accounts, that’s that. There’s no need to manually import anything or refresh the connection. The data is pulled automatically whenever you need to analyze it. \u003C/p>\u003Ch3>3. Visualize and analyze cross-channel \u003C/h3>\u003Cp>The next step is to \u003Ca href=\"https://whatagraph.com/blog/articles/what-is-data-visualization\">\u003Cu>visualize the connected data\u003C/u>\u003C/a> for analysis. Ideally, you would use the same platform you used to collect marketing data. \u003C/p>\u003Cp>By going with \u003Ca href=\"https://whatagraph.com/blog/articles/marketing-data-platform\">\u003Cu>one marketing data platform\u003C/u>\u003C/a> to both connect and analyze marketing data, you avoid logistical issues and ensure that the data you analyze is always relevant and up to date. Not to mention that the whole analytics process is simpler and less prone to technical issues, which in return improves the customer experience.  \u003C/p>\u003Cp>Whatagraph excels in this visualization role as well. \u003C/p>\u003Cp>Once you connect the client marketing data, you can effortlessly build a marketing report or dashboard and present selected metrics from any of your client’s sources. \u003C/p>\u003Cp>But what does “effortless” data visualization mean in Whatagraph’s case?\u003C/p>\u003Cp>It means that you create every report using drag-and-drop widgets that conveniently stick to the grid for a neat and organized presentation. \u003C/p>\u003Cp>You can set data sources for every widget you use, which allows you to create \u003Ca href=\"https://whatagraph.com/blog/articles/cross-channel-marketing-report\">\u003Cu>cross-channel marketing reports\u003C/u>\u003C/a> on the key metrics. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/widget_options_efb8ffd52f.png\" alt=\"widget options\">\u003C/p>\u003Cp>You can blend metrics from multiple sources within one widget to present combined values. Thanks to custom formulas, it’s also possible to create new metrics that aren’t available from the source API, and set filters both at a widget and source level.  \u003C/p>\u003Cp>Any new widget, formula, report, or dashboard can be saved as a template for future use. \u003C/p>\u003Cp>Speaking of templates, we have a library of ready-made marketing \u003Ca href=\"https://whatagraph.com/templates\">\u003Cu>report and dashboard templates\u003C/u>\u003C/a> for different use cases — web page overview, cross-channel PPC reporting, consolidated social media dashboard, Instagram Business, you name it. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/ppc_report_ec221edbc2.png\" alt=\"Cross channel widgets\">\u003C/p>\u003Cp>There’s also a linked templates feature that is developed specifically for agencies in mind. Namely, you can create a “master template” and link all other report templates you create from it. This way, you can make bulk edits, as all the changes you make to the master template also affect the linked reports. \u003C/p>\u003Cp>This Whatagraph feature is super convenient when you must change details for all the reports you create for a particular client. \u003C/p>\u003Cp>Finally, you can rebrand every report with the client’s logo and a custom color scheme. \u003C/p>\u003Ch3>4. Report on findings\u003C/h3>\u003Cp>Once you visualize marketing data, you need to report the findings to your clients and, more importantly, suggest actions for improvement. \u003C/p>\u003Cp>The traditional way is to export a report as a PDF document, attach it to a mail with typed recommendations, and send it to a few addresses in the client’s company. \u003C/p>\u003Cp>But this method is both time-consuming and prone to human error, which is why we suggest you \u003Ca href=\"https://whatagraph.com/share\">\u003Cu>automate the report-sharing process\u003C/u>\u003C/a> as well. \u003C/p>\u003Cp>To be honest, you’d be pressed hard to find a marketing data platform that makes report sharing easier and more convenient than Whatagraph. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/automate_d37fd450c0.png\" alt=\"Automate report sending in Whatagraph\">\u003C/p>\u003Cp>Simply add the recipient's addresses, set the cadence, and the delivery time for each report, and the client gets the exact report as discussed at exactly the same time every time. \u003C/p>\u003Cp>Once you set up this process, it’s completely automated. However, you can add a review step where you get to approve every report before it goes out. But it’s not just about approving. Even in this step, you can change metrics manually and add personal comments to each of the report sections.  \u003C/p>\u003Cp>Of course, you can still export and save any report as PDF, but there’s no need to do it manually.\u003C/p>\u003Cp>Another way you can share a Whatagraph report or dashboard is via a live link. This means your clients can always check the stats in dashboards you created for them, as data updates automatically in near-real time. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tik_Tok_Dashboard_live_link_e652c9dea3.png\" alt=\"TikTok Dashboard in Whatagraph\">\u003C/p>\u003Cp>This increases your accountability and transparency as an agency because you’re letting clients see unaltered results every time and even change the data range themselves to see how results have changed over time. \u003C/p>\u003Ch2>Wrapping up\u003C/h2>\u003Cp>Marketing data analytics largely depends on an agency’s ability to connect scattered marketing data sources and secure fast and reliable data flow, visualize cross-channel data, and get insights in front of decision-makers on time. \u003C/p>\u003Cp>Marketing agencies that master all three marketing activities gain a competitive advantage over agencies that depend on multiple analytics tools or manual data collection. \u003C/p>\u003Cp>Whatagraph provides that competitive advantage by offering one platform to:\u003C/p>\u003Cul>\u003Cli>Connect scattered data from multiple sources – quickly and hassle-free, \u003C/li>\u003Cli>Visualize data from connected marketing sources as engaging marketing reports,\u003C/li>\u003Cli>Share those reports via automated emails or on-demand live links.\u003C/li>\u003C/ul>\u003Cp>The results: \u003C/p>\u003Cul>\u003Cli>Minimal manual work and the possibility of human error,\u003C/li>\u003Cli>Accurate and timely analysis of marketing campaigns you’re running for your clients,\u003C/li>\u003Cli>Increased client engagement and trust in you as an agency.\u003C/li>\u003C/ul>\u003Cp>If you’re an agency struggling to analyze marketing data, want to scale and keep the same quality of client service, or simply automate much of marketing data processing, \u003Ca href=\"https://live.whatagraph.com/auth/register\">\u003Cu>try a free trial\u003C/u>\u003C/a> of Whatagraph. Save time on analytics and use it for more creative tasks. \u003C/p>","2023-11-22T14:48:12.262Z","2025-04-10T14:20:25.429Z","2023-11-22T15:00:07.761Z",{"id":788,"name":789,"alternativeText":790,"caption":31,"width":791,"height":792,"formats":793,"hash":799,"ext":330,"mime":331,"size":800,"url":801,"previewUrl":31,"provider":318,"provider_metadata":31,"createdAt":802,"updatedAt":802},11578,"marketing_d_a.png","marketing data analytics cover",1880,1058,{"thumbnail":794},{"ext":330,"url":795,"hash":796,"mime":331,"name":797,"path":31,"size":798,"width":535,"height":536},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_marketing_d_a_d33d56e463.png","thumbnail_marketing_d_a_d33d56e463","thumbnail_marketing_d_a.png",11.61,"marketing_d_a_d33d56e463",59.26,"https://s3.us-east-2.amazonaws.com/whatagraph.com/marketing_d_a_d33d56e463.png","2023-11-22T14:47:59.667Z",{"id":804,"name":805,"about":806,"email":807,"createdAt":808,"updatedAt":809,"publishedAt":810,"slug":811,"linkedin_url":812},131,"Nikola Gemes","Nikola is a content marketer at Whatagraph with extensive writing experience in SaaS and tech niches. With a background in content management apps and composable architectures, it's his job to educate readers about the latest developments in the world of marketing data, data warehousing, headless architectures, and federated content platforms.","nikola.g@whatagraph.com","2023-01-20T11:02:48.617Z","2023-08-22T15:37:25.199Z","2023-01-20T11:02:48.616Z","nikola-gemes","https://www.linkedin.com/in/nikola-gemeš-6175ba157/",{"id":5,"title":814,"slug":815,"subheading":816,"createdAt":817,"updatedAt":818,"publishedAt":819},"Data analytics","data-analytics","Delve into a goldmine of marketing data","2023-05-16T15:39:58.211Z","2025-10-20T11:02:40.560Z","2023-05-18T13:29:47.959Z",{"id":821,"dateReorder":822,"title":823,"slug":824,"summary":825,"body":826,"read_time":54,"createdAt":827,"updatedAt":828,"publishedAt":829,"errors":31,"table_of_contents":32,"cover_image":830,"author":845,"article_category":846},2299,"2023-11-08","8 Essential Marketing Data Sources You Need to Monitor","marketing-data-sources","\u003Cp>Marketing teams are analyzing more customer data, business data, and third-party data than ever before, which inevitably leads to many innovations in data gathering and processing methods. In other words, if your job description didn’t include collecting marketing data, it might soon.\u003C/p>","\u003Ch2>Marketing success begins and ends with data\u003C/h2>\u003Cp>If you’re reading this, I hope you’re already using data to measure past success. You \u003Ca href=\"https://whatagraph.com/blog/articles/campaign-report\">evaluate campaigns and create reports\u003C/a> to document your ability to ride the current marketing trends toward your business goals. \u003C/p>\u003Cp>However, marketing data is equally valuable for planning future marketing campaigns. Still, for omnichannel campaigns to work, you need more content in more places, and the number of digital marketing data sources you need to cover keeps growing every year. \u003C/p>\u003Cp>All this makes it difficult to know what types of data and how many marketing data sources you need. \u003C/p>\u003Cp>As your marketing budget for 2024 is awaiting approval, it’s a good time to review marketing data sources you’ve used or may use in the next quarter. \u003C/p>\u003Cp>These marketing data sources range from quantitative data sources that present hard-to-beat figures to qualitative data you may not even realize you’re collecting. \u003C/p>\u003Cp>In this article, we’ll review some of the best places to collect data and what to look for when analyzing that data. \u003C/p>\u003Ch2>Quantitative marketing data sources\u003C/h2>\u003Ch3>Google Analytics 4\u003C/h3>\u003Cp>Google Analytics 4 has everything you need to kick off your data-driven marketing strategy. It gives you information on your web traffic and conversions on your website, as well as app data. \u003C/p>\u003Cp>\u003Cstrong>What to look for in Google Analytics 4?\u003C/strong>\u003C/p>\u003Cp>Google Analytics 4 collects an overwhelming amount of marketing stats, but what you should focus on the most is:\u003C/p>\u003Cul>\u003Cli>Traffic sources,\u003C/li>\u003Cli>Engagement rate,\u003C/li>\u003Cli>Pages with the highest views.\u003C/li>\u003C/ul>\u003Cp>Analyzing traffic sources can also streamline your marketing planning. If, for example, social media performs better than emails or PPC, you should increase the ad spend on socials rather than spreading your budget across multiple channels that don’t hit the target. \u003C/p>\u003Cp>Engagement rate is a good metric for detecting if any of your website pages are underperforming and could use an update or refocusing. For example, if the number of engaged sessions is low on a landing page with display ads, you may need to rethink headers and messaging, as well as make the visuals more engaging. \u003C/p>\u003Cp>By analyzing high page views, you can shape next year’s content marketing strategy on those pages. This can help you increase a target demographic that is already coming to your website. \u003C/p>\u003Cp>With Whatagraph’s native \u003Ca href=\"https://whatagraph.com/integrations/ga4\">Google Analytics 4 integration\u003C/a>, connecting and analyzing your clients’ GA4 data becomes a breeze: \u003C/p>\u003Cul>\u003Cli>Step 1: Chose a \u003Ca href=\"https://whatagraph.com/templates/google-analytics-4-report\">Google Analytics 4 report template\u003C/a>,\u003C/li>\u003Cli>Step 2: Add the client’s account,\u003C/li>\u003Cli>Step 3: Take insights from visualized data.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/google_analytics_4_08f41b2142.png\" alt=\"Google Analytics 4 report section \">\u003C/p>\u003Cp>You can use one of Whatagraph templates, or \u003Ca href=\"https://whatagraph.com/google-analytics-4-reporting-tool\">create your own GA4 report\u003C/a> from scratch using drag-and-drop widgets as building blocks and specifying metrics and filters for each widget. \u003C/p>\u003Ch3>Advertising platforms\u003C/h3>\u003Cp>When it comes to creating content for your paid ads on Google or social media, your primary metric is conversions. If the conversion rate is nowhere near your goal, you should revise your ad copy or visuals to launch more compelling content. \u003C/p>\u003Cp>For example, you can also use a \u003Ca href=\"https://whatagraph.com/templates/google-ads-report\">Google Ads report template\u003C/a> to identify and research high-performing keywords, which you can use for search engine optimization. \u003C/p>\u003Cp>But what does high-performing mean in this case?\u003C/p>\u003Col>\u003Cli>Good conversion rate on the website,\u003C/li>\u003Cli>A high number of clicks,\u003C/li>\u003Cli>Good click-through rate.\u003C/li>\u003C/ol>\u003Cp>If these keywords are expensive, you should also use them in your strategy and try to rank for them in organic search. \u003C/p>\u003Cp>Paid ads on social media can also provide valuable insights into lead generation and marketing activity for each ad you deploy for your client. On \u003Ca href=\"https://phonexa.com/blog/pay-per-call-facebook-ads/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook Ads\u003C/a>, for example, some of the most relevant data points include:\u003C/p>\u003Cul>\u003Cli>Return on ad spend (ROAS),\u003C/li>\u003Cli>Impressions,\u003C/li>\u003Cli>Clicks,\u003C/li>\u003Cli>Post engagement. \u003C/li>\u003C/ul>\u003Cp>ROAS is a powerful indicator if you’re trying to maximize spending efficiency, especially for clients with large amounts of ad spend. But other metrics like impressions (the number of appearances in users’ feeds) and clicks can provide additional context. \u003C/p>\u003Cp>Post engagement is another valuable piece of data to keep an eye on, as it can tell how popular or interesting your ad content is. Posts with low engagement are best deleted or reworked since the current content doesn’t resonate with your target audience. \u003C/p>\u003Cp>Whatagraph allows you to effortlessly connect data from advertising channels such as Google Ads, Facebook Ads, LinkedIn Ads, and Amazon Ads, and compare the performance in a cross-channel view. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/consolidated_ppc_ea12266927.png\" alt=\"Cross-channel marketing report multi-source widget\">\u003C/p>\u003Cp style=\"text-align:right;\">\u003Ci>A detail of a \u003C/i>\u003Ca href=\"https://whatagraph.com/ppc-reporting-tool\">\u003Ci>Consolidated PPC Report\u003C/i>\u003C/a>\u003Ci> created in Whatagraph\u003C/i>\u003C/p>\u003Ch3>Social media\u003C/h3>\u003Cp>Social media are critical for advertising, but also for feeling the pulse of the customers and increasing the reach, trust, and advocacy. Agencies that monitor their clients’ brand mentions on social media can achieve even better results than with regular ad campaigns. \u003C/p>\u003Cp>Develop a quick response methodology for different brand discussions, including reviews. Product questions, and even customer complaints. This way, the customers feel heard and appreciated. \u003C/p>\u003Cp>You can also use social media to monitor what users say about your competition and use those insights in your next marketing strategy revision. \u003C/p>\u003Cp>But without the right tool to monitor all social media, you might miss many opportunities. \u003C/p>\u003Cp>Whatagraph allows you to collect marketing data from all popular social media channels and present insights in \u003Ca href=\"https://whatagraph.com/blog/articles/cross-channel-marketing-report\">cross-channel reports\u003C/a>. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/social_overview_aa9f38bb1b.png\" alt=\"Social media overview in Whatagraph\">\u003C/p>\u003Cp style=\"text-align:right;\">\u003Ci>A detail of a \u003C/i>\u003Ca href=\"https://whatagraph.com/templates/social-media-report\">\u003Ci>Social Media Overview Report\u003C/i>\u003C/a>\u003Ci> created in Whatagraph\u003C/i>\u003C/p>\u003Cp>With all social media accounts in one overview report, you can easily track the performance of individual channels or create a multi-source table to compare the metrics of choice for individual posts.  \u003C/p>\u003Ch3>Google Search Console\u003C/h3>\u003Cp>If you’re not an SEO expert, Google Search Console could appear too technical, but it’s not that difficult to learn the basics and monitor metrics like:\u003C/p>\u003Cul>\u003Cli>Core web vitals,\u003C/li>\u003Cli>Page indexing,\u003C/li>\u003Cli>Performance overview.\u003C/li>\u003C/ul>\u003Cp>The core web vitals report reveals the speed performance of your pages: good, needs, improvement, and poor. However, speed isn’t just an SEO ranking factor — it’s also essential for the overall customer experience. If you see a lot of poor URLs, you need to create a ticket and get them improved as soon as possible.  \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/gsc_dashboard_3bde8c3bd6.png\" alt=\"Google Search Console dashboard in Whatagraph\">\u003C/p>\u003Cp>The page indexing report tells you if Google indexes your pages, while the performance overview gives you the search queries you appear in. \u003C/p>\u003Cp>Thanks to \u003Ca href=\"https://whatagraph.com/integrations/google-search-console\">native integration with Google Search Console\u003C/a>, Whatagraph allows you to connect this source data in a few clicks and create an SEO overview with your critical engagement metrics. \u003C/p>\u003Ch3>CRMs\u003C/h3>\u003Cp>Customer Relationship Management tools are a valuable source of marketing data. They hold all the essential customer datasets in one place to help you understand conversions and analyze customer interactions. \u003C/p>\u003Cp>What to look for in CRMs?\u003C/p>\u003Cul>\u003Cli>Time to close,\u003C/li>\u003Cli>Deal value,\u003C/li>\u003Cli>Time to respond to support tickets.\u003C/li>\u003C/ul>\u003Cp>Combined with information on which channel customers were acquired and their lifetime value, these insights can help you optimize future campaigns and calculate hard-to-get KPIs such as the ROI of your marketing. \u003C/p>\u003Cp>Now you can round up your marketing efforts by including data from your HubSpot or Salesforce account in any report created in Whatagraph — quickly and painlessly.    \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/salesforce_report_6f3fb1bf68.png\" alt=\"Salesforce report in Whatagraph\">\u003C/p>\u003Cp style=\"text-align:right;\">\u003Ci>A detail of a \u003C/i>\u003Ca href=\"https://whatagraph.com/salesforce-dashboards\">\u003Ci>Salesforce Campaign Report\u003C/i>\u003C/a>\u003Ci> created in Whatagraph\u003C/i>\u003C/p>\u003Ch2>Qualitative marketing data sources\u003C/h2>\u003Cp>In addition to quantitative marketing data from the previous examples, qualitative data from your sales and support teams is just as important for gaining new insights and creating a data-based marketing plan. \u003C/p>\u003Ch3>Insights from sales development representatives\u003C/h3>\u003Cp>You may do your marketing research, but your sales development representatives (SDRs) speak to customers all the time, which makes them a valuable source of market intelligence. \u003C/p>\u003Cp>\u003Cstrong>What insights to look for from SDRs?\u003C/strong>\u003C/p>\u003Cp>Start by asking questions like:\u003C/p>\u003Cul>\u003Cli>What was the focus of a recent inbound call with a prospect? What challenges were they trying to solve?\u003C/li>\u003Cli>What was the last prospect that you had an easy time closing? What was the problem that the person was trying to solve? Why did the prospect choose to sign?\u003C/li>\u003Cli>What would you say are our advantages over the companies we compete with?\u003C/li>\u003C/ul>\u003Cp>Speaking to sales representatives to determine customer pain points allows you to understand what unique selling points are most appealing to certain prospect groups. With those insights in hand, you can focus on those unique selling points in your messaging. \u003C/p>\u003Cp>Sales call data can also help you separate different customer groups. Audience segmentation makes it easier to find more engaging examples for marketing campaigns. \u003C/p>\u003Cp>By talking to people who actually speak to your customers, you can understand the quantitative data you’re gathering and have a more complete picture of your prospects and their industry. \u003C/p>\u003Ch3>Insights from technical support \u003C/h3>\u003Cp>Your support team has deep knowledge of your product’s pain points, which makes them a great source of potential marketing data. \u003C/p>\u003Cp>The data you get from your customer support team can contain technical issues customers experience with your product or website. This information helps you understand what messaging to underline and what to avoid if, for example, a feature is not yet fully developed and may lead to a negative user experience. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/clarity_heatmap_cca2bef889.png\" alt=\"Clarity heatmap \">\u003C/p>\u003Cp style=\"text-align:right;\">\u003Ci>Tools like Clarity can show your support team if something on your website is not working\u003C/i>\u003C/p>\u003Cp>For example, if your service has speed issues, you may not want to make an ad creative saying how fast it is.\u003C/p>\u003Cp>If you use Google Analytics 4 and come to realize that engaged sessions are low on a certain product page, your support team can identify what is confusing customers about that page. \u003C/p>\u003Ch3>Insights from account managers\u003C/h3>\u003Cp>If you are in a B2B marketing team or serve multiple clients as an agency, your account managers can be another valuable marketing data source.\u003C/p>\u003Cp>\u003Cstrong>What insights to look for from account managers? \u003C/strong>\u003C/p>\u003Cp>The story of your marketing data should really start with you talking to account managers first. This team understands your clients on a micro and macro level and can tell you:\u003C/p>\u003Cul>\u003Cli>What kinds of marketing campaigns do prospects respond to the most?\u003C/li>\u003Cli>What marketing trends do they pay attention to?\u003C/li>\u003Cli>What pain points lead them to you?\u003C/li>\u003Cli>What economic indicators are important to them?\u003C/li>\u003C/ul>\u003Ch2>Connect marketing data sources easily with Whatagraph\u003C/h2>\u003Cp>To gain a complete overview of your client, you need to track marketing data that lives on different marketing platforms. Until recently, marketing agencies have often used several tools to connect marketing data sources into a unified view — one tool for social media, another for Google-based platforms, the third for paid advertising, etc. \u003C/p>\u003Cp>It’s not rare that marketers still use one tool to connect data sources and another to visualize and share insights with their clients. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/ppc_integrations_7ebfd7daec.png\" alt=\"Paid ads integrations in Whatagraph\">\u003C/p>\u003Cp>In either case, relying on multiple marketing SaaS complicates data aggregation and reporting. \u003C/p>\u003Cp>If any of the tools encounters a problem, you can’t complete your data journey. Not to mention the cost and logistics of managing several tool subscriptions. \u003C/p>\u003Cp>Whatagraph solves these problems by offering \u003Ca href=\"https://whatagraph.com/blog/articles/marketing-data-platform\">a marketing data platform\u003C/a> to connect, visualize, and share marketing data from diverse sources.  \u003C/p>\u003Cp>\u003Cstrong>What makes Whatagraph an ideal choice for marketing agencies?\u003C/strong>\u003C/p>\u003Ch3>One platform\u003C/h3>\u003Cp>Whatagraph allows you to connect, visualize, and share your marketing data within the same tool. Thanks to over 45 native integrations with popular website analytics, social media, paid ads, e-commerce, email marketing, and CRM tools, your connections are fast and stable. Add your data sources once and create stunning reports and dashboards with accurate marketing data. All the supported integrations are available in all pricing plans. \u003C/p>\u003Ch3>Easy cross-channel insights\u003C/h3>\u003Cp>Bring cross-channel data together in just a few clicks by simply connecting the multiple data sources to a single report and dashboard and pick the widgets you need for cross-channel visualization. You can set individual data sources for every graph, chart, table, and even a single-value widget. \u003C/p>\u003Cp>Use separate widgets for each channel or blend data within a single widget for unified metrics. Thanks to custom formulas, you can blend existing metrics from multiple sources and create new metrics that original platforms don’t provide. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/custom_formula_278fd448c9.png\" alt=\"Custom formulas in Whatagraph\">\u003C/p>\u003Cp>Multi-source tables are another handy cross-channel feature you can use to compare metrics of choice from comparable sources, like paid advertising or social media. \u003C/p>\u003Ch3>Connect any marketing data source\u003C/h3>\u003Cp>Our list of native integrations is growing constantly, but if you currently have a data source you want to connect and report on, Whatagraph gives you three workarounds: \u003C/p>\u003Col>\u003Cli>Create a custom API, \u003C/li>\u003Cli>Move data to Google BigQuery and connect it as a source, \u003C/li>\u003Cli>Export data to Google Sheets and connect it as native integration. \u003C/li>\u003C/ol>\u003Cp>The last option is useful if you want to include additional formulas like exchange rates to your data before unifying it in one of the Whatagraph reports.  \u003C/p>\u003Ch3>Report automation and live dashboard links\u003C/h3>\u003Cp>Whatagraph enables you to automate much of the data collection and reporting process. Once you add your data sources, create a report, and specify the recipients: email addresses, frequency, and time of sending, you can set the whole process on autopilot, and your clients will receive every report on time.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/automate_report_2661de2852.png\" alt=\"Report automation in Whatagraph\">\u003C/p>\u003Cp>Of course, you can add a review step if you want to inspect what gets sent and include additional comments and recommendations. \u003C/p>\u003Cp>Another handy reporting feature is \u003Ca href=\"https://whatagraph.com/live-dashboards\">live links to reports and dashboards\u003C/a>. \u003C/p>\u003Cp>Emailed .pdf reports are great for periodical reporting and allow clients to reference data from previous periods. \u003C/p>\u003Cp>Live links, however, give additional transparency to reporting as they remove all the steps between clients and their marketing data. They reduce the possibility of human error and speed up client-agency communication as clients can access real-time data at any time, from any place.\u003C/p>\u003Ch3>Code-free data transfers to BigQuery\u003C/h3>\u003Cp>Whatagraph offers an intuitive, \u003Ca href=\"https://www.shno.co/blog/what-is-no-code\" target=\"_blank\" rel=\"noopener noreferrer\">no-code way\u003C/a> to transfer data from multiple marketing platforms to Google BigQuery data warehouse. \u003C/p>\u003Cp>Data warehousing gives you total ownership of the marketing data you collect. Instead of trusting multiple platforms to keep your data, move it to a warehouse and run data analysis whenever you need, without date range or API limitations. \u003C/p>\u003Cp>And the best thing is that you don’t have to build or maintain your connection. With Whatagraph, setting up a date transfer to BigQuery takes just a few clicks. \u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=duPLgIOS-vs\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/duPLgIOS-vs\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Ch2>Wrapping up\u003C/h2>\u003Cp>Although quantitative marketing data is the essence of marketing analytics, qualitative data can help you see the whole picture of your clients’ marketing performance. \u003C/p>\u003Cp>However, qualitative and quantitative marketing data sources don’t need to be siloed from each other. Account managers can provide useful notes on the customer journey, which you can transform into comments or recommendations in client reports. \u003C/p>\u003Cp>This combination of metrics and human observation ensures an accurate interpretation of your marketing results. \u003C/p>\u003Cp>Yet, in spite of marketing data sources often being widely diversified, data gathering shouldn’t take much of your time. \u003C/p>\u003Cp>More precisely, it shouldn’t take more than a couple of minutes of what it takes to connect a new client’s accounts in Whatagraph. \u003C/p>\u003Cp>Connect the accounts once and use our intuitive drag-and-drop data visualization to create unlimited reports and dashboards.  \u003C/p>\u003Cp>Request \u003Ca href=\"https://live.whatagraph.com/auth/register\">a free trial\u003C/a> of Whatagraph today — connect your marketing sources and start analyzing your marketing data with no limits. \u003C/p>","2023-11-08T14:14:28.755Z","2025-06-17T13:45:15.750Z","2023-11-08T14:15:36.637Z",{"id":831,"name":832,"alternativeText":833,"caption":31,"width":791,"height":792,"formats":834,"hash":840,"ext":330,"mime":331,"size":841,"url":842,"previewUrl":31,"provider":318,"provider_metadata":31,"createdAt":843,"updatedAt":844},11543,"marketing-data-sources.png","Essential Marketing Data Sources You Need to Monitor",{"thumbnail":835},{"ext":330,"url":836,"hash":837,"mime":331,"name":838,"path":31,"size":839,"width":535,"height":536},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_marketing_data_sources_5a745fcf24.png","thumbnail_marketing_data_sources_5a745fcf24","thumbnail_marketing-data-sources.png",10.33,"marketing_data_sources_5a745fcf24",49.25,"https://s3.us-east-2.amazonaws.com/whatagraph.com/marketing_data_sources_5a745fcf24.png","2023-11-08T13:53:16.743Z","2024-01-05T17:07:29.181Z",{"id":804,"name":805,"about":806,"email":807,"createdAt":808,"updatedAt":809,"publishedAt":810,"slug":811,"linkedin_url":812},{"id":5,"title":814,"slug":815,"subheading":816,"createdAt":817,"updatedAt":818,"publishedAt":819},{"id":5,"title":848,"subtitle":849,"createdAt":850,"updatedAt":851,"publishedAt":852,"text_banner":31,"bottom_banner":31},"Get more from your marketing data","\u003Cp>Dive into Whatagraph product updates, how-tos, company news, product reviews, and educational content to get the most out of your marketing data.\u003C/p>","2022-11-18T08:43:50.870Z","2025-07-03T08:13:56.278Z","2022-11-18T08:43:52.413Z",{"data":854,"meta":860},{"id":382,"title":543,"slug":544,"subheading":545,"createdAt":546,"updatedAt":547,"publishedAt":548,"toc_banner":855},{"id":282,"content":856,"cta":857,"cta_collection":31},"Save 100+ hours a month on reporting with Whatagraph",{"id":858,"label":486,"url":487,"subtext":31,"style":859,"element_id":31,"color":31,"icon":31,"width":31},1611,"button",{},1780061759987]