Psst...

We use Cookies to offer you a better browsing experience, analyse site traffic and personalise content and serve targeted advertisement. More information can be found here. By continuing to browse Whatagraph.com you will consent to our use of cookies.

...

How a digital agency in Wiltshire is building bridges with clients using simple data

A story on how moving away from static reporting helps focus on agency performance.

Liquid Silver Marketing is a leading digital agency in UK, specializing in PPC, SEO, CRO and other digital services. I spoke to Farky Rafiq, digital marketing director at Liquid Silver, to find out about the struggles they have when it comes to using analytics data.

‘I noticed that reporting can often become disjointed, dependant on the various information needs of the recipient.’

‘We would often compile several reports using analytics and excel dashboards which became quite time consuming especially when working with different clients.’

Infographic case study - Whatagraph and analytics reporting

Whatagraph presents all analytics data in visual infographics, which are simple to read and interpret. Presentation uses regular language and images, which is appreciated by clients and non technical people.

Does it work?

'My clients enjoy receiving their Whatagraph reports, as they find it easier to understand when compared to GA.'

Analytics reporting case study - quote

Farky, digital marketing director at the agency, uses automated reports to communicate performance stats to his clients more efficiently. The reports are also shared internally for non technical teams to access. Whatagraph reports are regularly delivered to their emails, and it gives them flexibility to download PDFs and check performance when it is convenient, at the same time being always up-to-date with the latest information.

How agencies do analytics reporting in 2017

Moving from static reporting to Whatagraph not only saved time, but also improved engagement with clients. Whatagraph improved conversations and helped focus on performance improvements rather than simply do walk throughs the charts and tables.

‘People get busy, too much data creates apathy. Whatagraph helps me communicate with ease. I've found it helps move the conversation towards performance improvements rather than static reporting.'

‘With Whatagraph I am able to quickly generate infographics using analytics data. I would recommend it to anyone who wants to simplify and automate their analytics reports.’

Analytics reporting case study - quote

Are you ready to delight your clients and save your time too? Getting started with Whatagraph is free and easy.

Join our mailing list to receive the latest news and updates.
Subscribe to our newsletter here
The grand whitelabel update: bring your brand to meet your reports The grand whitelabel update: bring your brand to meet your reports Hex colour picker, customizable headers and footers, and other features that are sure to elevate your whitelabel.
Searching for a CallRail reporting tool? Here it is! Searching for a CallRail reporting tool? Here it is! Start impressing your clients with the most visual CallRail reports today.
 How an advertising agency impressed their clients with visual reports How an advertising agency impressed their clients with visual reports A story on how an advertising agency from Idaho made their data shine with a new reporting tool.
 How an advertising agency impressed their clients with visual reports
How an advertising agency impressed their clients with visual reports
A story on how an advertising agency from Idaho made their data shine with a new reporting tool.
Read more...
How a social media agency ditched an expensive tool for a platform that works
How a social media agency ditched an expensive tool for a platform that works
A story on how social media content creators found a way to present performance data understandable to clients.
Read more...
How a digital agency found the most comprehensive marketing solution
How a digital agency found the most comprehensive marketing solution
A story on how moving away from Excel sheets can bring new clients & keep existing ones loyal.
Read more...

Actionable marketing tips
once a month

For the marketing nerds

Thank you for subscribing!

It's great to feel loved.