Thank you for subscribing!

It's great to feel loved.

How to Setup Facebook Pixel

Installing the pixel will help marketers get the most out of their social ad budget. But, how to set up Facebook pixels, and why is it so important for those using Facebook ads? If you’re one of them, you’ll want to know more about the Facebook pixel.

Benefits of Using Facebook Pixel

Here are some of the most important benefits of using Facebook pixel:

  • Helps you see how effective your ad campaigns are and reach new, relevant customers.
  • It tracks every users’ interactions on your website after clicking on your Facebook ad, so you can measure the performance of your ads.
  • It triggers the clicks through your site from a Facebook ad and records them on the pixel.
  • Along with measuring your ad’s click-through rate, it will also measure its conversion rate.
  • It allows you to bid individually for conversions on the platform.
  • It ensures Facebook shows your ads only to the audience that’s most likely to convert and make a purchase.
  • It lets you choose your audience and set up remarketing campaigns.
  • Once you get a hundred conversions, you’re allowed to create a lookalike audience of users with similar interests, likes, and demographics for your ad campaigns.

Step-by-Step Instructions


Step #1 Create It

You need to have a Business Manager account to create a Facebook pixel: 

  • Open your Business Manager and find Business Settings
  • Choose your business
  • Hit Data Sources
  • Click Pixels
  • Hit the +Add button
  • Enter the name of your Facebook pixel
  • You can enter your website URL if you like (that’s optional)
  • Hit Continue
  • To install the pixel on your website, go to Set up the Pixel Now

Step #2 Place It on Your Website

  • Find the header of your website in your website’s code (the <head><head> tags).
  • After copying the pixel code, paste it at the bottom of the header section, or between the <head> tags. 
  • Turn Automatic advanced matching on/off by clicking the toggle.
  • Check that you’ve installed the code correctly by entering your website’s URL and clicking Send Test Traffic. The status should say Active if the pixel code is working.

You can always ask a developer to this process for you, but don’t forget to email them the Facebook pixel setup instructions.

Step #3 Track Relevant Actions

Once you place the Facebook pixel on your website, it’s time to add events to track certain actions that users take on the website.

There are 17 different Facebook events to choose from, depending on the action you want to track on your website. They include:

  1. Purchase – a user completing a purchase 
  2. Complete registration – a user completes a registration form such as a subscription form
  3. Lead – a user signing up for a trial
  4. Add to Cart – a user adding a product to their cart
  5. Add Payment Info – a user enters their payment information 
  6. Initiate Checkout – a user beginning the checkout process to make a purchase on your site
  7. Add to Wishlist – a user adding a product to their wishlist
  8. View Content – a user landing on a particular page
  9. Search – a user using the search function to look for information or product on your website
  10. Customize Product – a user selects a particular version of the product on your site
  11. Contact – a user contacts your business
  12. Find Location – a user searches for the physical location of your business
  13. Donate – a user donates to your cause
  14. Start Trial – a user signs up for a free trial
  15. Schedule – a user books an appointment
  16. Subscribe – a user subscribes to a paid service or product
  17. Submit Application – a user applies for your service, products, or program

Click the toggle icon next to the one you want to set up. Then, select Track event on inline action if you want to track when someone actually clicks something, or Track event on Page Load if you want to track the action when the visitor is taken to a specific landing page. 

You can also add event parameters like Currency or Conversion Value to track additional information about the event. 

Copy the event code and paste it on the desired website’s page. However, be careful not to change the Facebook pixel code you’ve placed it between the header tags. Place the event code right after the opening <body> tag page load events. For inline action events, place it between script tags next to the action you have in mind to set up.

social media

Step #4 Verify That It’s Working

Use the chrome plugin Facebook Pixel Helper to see if the pixel is successfully installed on your website if there are any errors and if it’s working correctly. 

Find the Facebook Pixel Helper in the Chrome web store, add it to chrome, and choose Add extension. You’ll notice the Facebook Pixel Helper icon in your address bar. Click it and check the popup to see if there are any pixels installed on that specific page. If there are no errors in the pixel found on the page, you can start using your Facebook pixel to create ads. But, if there’s an error or no pixel found on the site, check out the troubleshooting section below. 

To Sum Up

Facebook pixel is a powerful tool that will help you understand how to find new leads and engage with current customers. Collecting data about your users’ behavior will help you understand how they are engaging with your content or ads. Once you set up Facebook Pixel on your website, Facebook will start tracking immediately. 

Wendy Gooseberry
5 Reporting Tools for Facebook Ad Agencies
For business owners and ad agencies, advertising on Facebook is all about turning some of the one billion people visiting the platform every day into paying customers. But, this is often easier said than done, unless you use some of the best Facebook Ad reporting tools.
How to Analyze Your Facebook Posts?
Creating and posting content on your Facebook page backed by guesswork and hunch is not enough for an effective Facebook marketing strategy. Instead, you need a proper Facebook post-analysis that will help you analyze your audience and their behavior so that you can create posts that resonate with them.
How to Get Started With Facebook Analytics
To have success in today’s digital landscape, you have to know your audience as much as possible. The best Facebook page analytics tool that will help you get all the information you need about your audience comes from Facebook itself – Facebook Insights.
For business owners and ad agencies, advertising on Facebook is all about turning some of the one billion people visiting the platform every day into paying customers. But, this is often easier said than done, unless you use some of the best Facebook Ad reporting tools.
Wendy Gooseberry
Jan 23, 2020 3 min read
Marketing language is so full of acronyms and abbreviations it's hard not to get mixed up. From CTRs to KPIs to SMMs and UGCs, this bouquet of randomized letters can confuse even the most seasoned digital marketers. So if you've ever bumped into a strange abbreviation and couldn't decode it, this list of marketing acronyms is for you!
Krystyna Krajevskaja
Jan 23, 2020 3 min read
SEO client dashboard makes reporting easy and helps to track crucial multiple SEO metrics in one place. SEO dashboard not only saves your time but also provide concise and easy to understand search marketing reports to your clients.
Mike Bennet
Jan 22, 2020 2 min read