Best 10 Marketing Dashboard Examples (+ Templates)

Imagine working on campaigns for a client for a month only for them to ask... "So, what have you done this month for us? We can't see any results". You could send a bunch of marketing reports their way... Or you could build a marketing dashboard. A marketing dashboard is a document that always has your campaign results, live, in real time. It saves time for both you and your clients and lets you focus on the actual work. Today, we'll show you some of the best marketing dashboard examples to get you inspired - so you can build your own.
Dominyka Vaičiūnaitė

Mar 18 2020 10 min read

Table of Contents

    What Is a Marketing Dashboard?

    A marketing dashboard is a document that shows marketing analytics, marketing metrics, and KPIs using data visualizations. Usually, these dashboards visually display relevant data and consolidate it on a single page. Marketing dashboards let marketers quickly show what they've been working on. On the other hand, clients can look at a dashboard to get all the information they need at a glance without doing hours of research to get actionable data. Marketing dashboard for marketers

    The two best things about these marketing dashboards are their real-time view and interactivity. Meaning, anyone from the marketing team can learn about the marketing strategy's progress while allowing everyone to edit the dashboard according to their needs. For example, you can create an eCommerce web analytics dashboard, showing real-time sales in an online store.

    2 Key Benefits of Using Marketing Dashboard Templates 

    What’s the point of running marketing campaigns if you can’t determine how they perform? Or, even a better question, how do you save time in determining how your marketing campaign is performing? A marketing dashboard is a definitive answer to both of these questions. 

    Implement marketing dashboards into your daily work life and reap the benefits:

    • Visibility. Any marketing dashboard will summarize all the essential metrics a marketer has chosen to track. It will also give a quick-and-easy overview of where everything stands and provide a real-time view of how exactly their marketing campaign is performing. A marketing dashboard also visually displays all of their campaign's KPIs and progress using graphs and charts, making it easier for marketers to understand the effectiveness of their efforts. 
    • Automation. Thanks to the SaaS products and the tech age we live in, marketers can give up manual work. Because the marketing industry and its trends change rapidly, there is no time to waste manually filling out spreadsheets. Not only will the dashboard automation feature pull and display data from your campaigns, but it will also allow you to send those dashboards at a predetermined frequency.

    Metrics To Include In Your Marketing Dashboard 

    The metrics a marketer tracks will depend on the marketing funnel stage they're working on. As there are three funnel levels: awareness, consideration, and decision, each stage requires a separate dashboard with different metrics:

    1. To track the awareness stage, build a dashboard that contains top-level metrics demonstrating reach, engagement, audience size, and impressions. These metrics will measure your audience’s size and how the brand is perceived e.g. in social media marketing campaigns; 

    2. To track the consideration stage, build a dashboard with more granular data. This means focusing on conversions and search engine performance. Measurable indicators of prospects progressing to the decision stage would be: inbound calls, call types, website user retention, leads in nurture campaigns, Google Ads conversions and lead to opportunity conversion rate;
    3. To track the decision stage, build a dashboard with specific metrics, including conversion data and insights into ad performance. Those metrics are:
    • Free trials;
    • ROI;
    • Win rate;
    • Demo requests.

    40+ data

    How to Create a Marketing Dashboard Template?

    What to do before creating a dashboard

    The purpose of a marketing dashboard is to add value for the client and be helpful for your marketing team. To get to this point, you must first identify your target audience so that the dashboard can tell you whether your targeting is effective and whether you are attracting new customers. Finally, this data will assist you in determining whether there is a proper balance of visits and conversions.

    Then, establish marketing KPIs. You must identify and track metrics specific to your marketing strategy daily. Don't just copy and paste KPIs from other projects or the internet. Customize your analytics dashboard to the particular KPIs of each marketing campaign.

    Example case?

    Create a dashboard

    Now that you are ready to create your marketing dashboard, find an analytics platform with all the data integrations you identified earlier. Take, for example, Whatagraph. The platform provides more than 40+ key integrations allowing marketers to pull data from multiple sources into a single dashboard.

    Make use of the templates. Creating a dashboard from scratch can be hard work. At Whatagraph, we have 95+ dashboard templates to get you inspired. Simply choose the type of marketing platform you're working with and we'll give you a ready-made marketing dashboard that you can fill out with your own data.

    To create a marketing report with a template:

    • Choose your template;

    • Connect your data sources;

    • Get the data automatically from various sources such as Google Analytics;

    • Drag and drop the widgets within the dashboard;

    • Change the look of your dashboard - with different fonts and colors;

    • Automate the report delivery - set a schedule at which you want it to go out - e.g. once a week, once a month.

    40 data sources

    Top 10 Types of Marketing Dashboard Examples (+ Templates)

    1. Digital Marketing Dashboard

    The digital marketing dashboard depicts how marketing professionals track the performance of their online marketing efforts. While these dashboards cut across different marketing channels, a marketer can focus on lead generation statistics and showcase progress towards the monthly goals or target.

    The dashboard represents what a digital marketing director employs to track performance at different intervals. The metrics they display are selected to educate a broad audience, from marketing executives to digital marketing professionals.

    Digital marketing dashboard

    2. Marketing Performance Dashboard

    Marketing dashboards prominently showcase the funnel and other related metrics to aid marketing decision-makers in allocating campaign spend. Each lead, website visit, and win should be assigned tangible values so marketers can correctly evaluate their campaigns' impact.

    ROI is one of the KPIs you can add to this dashboard. This metric indicates the amount of revenue generated by a specific marketing campaign compared to what was incurred to run the campaign. Add example metrics: 

    • CPC; 
    • CAC;
    • SQL;
    • ROI.

    Marketing performance dashboard

    3. Adwords Campaign Dashboard

    Adwords campaign dashboard keeps a close on the most important KPIs to help marketers optimize their ads and PPC performance. The template visually displays essential metrics like: 

    • Spend; 

    • Conversions;

    • Clicks.

    These metrics allow marketers to make immediate informed marketing decisions. Building this dashboard will identify top-performing keywords and indicate the strengths of the ad copy. 

    Adwords dashboard to optimize strategies

    4. SEO Dashboard

    SEO metrics are data points marketers should track to measure the performance of their optimized websites. Whether to track the landing page’s performance or reflect on SERP authority, monitoring SEO metrics will assist marketers in where to take their optimization efforts next.

    cross-channel reports

    Here is a free SEO dashboard template, where you can connect the most popular SEO data sources, such as SemrushGoogle Analytics, and Google Search Console. Once you've connected your sources, monitor the progress of your keywords and landing pages. Then easily compare metrics like:

    • SERP position; 
    • Bounce rate;
    • Sessions growth; 
    • Organic search. 

    SEO dashboard for better marketing decisions

    5. YouTube Live Dashboard

    Marketers must fully understand the audience's demand to perform optimally on the YouTube channel. Use the customizable YouTube Live Dashboard and get a complete picture of your audience’s demographics. Learn which countries generate the most views and engagement and have the highest view duration. 

    It is critical to analyze video performance. It helps to determine which content to produce more of and which content does not perform at all. Create a dashboard to get the most important metrics such as watch time, CTR (click-through rate), impressions, and the average percentage of views in one place, and then deliver better content to your audience.

    Dashboard for youtube optimization

    6. Content Marketing Dashboard

    content marketing dashboard visualizes data, allowing marketers to identify trends and user behavior patterns. It reveals the location of the core engagements and suggests areas where more attention should be paid.

    Track metrics such as impressions, referral, organic traffic, sales, page views, virality, and bounce rates to analyze content marketing. Having these metrics on one page will provide an overview of your marketing efforts and insights into how to improve the marketing strategy.

    Content marketing dashboard to get an overview of content's performance

    7. Google Analytics Dashboard 

    Web analytics provide insights and data that can be used to improve website user experience. You can accurately track the effectiveness of your online marketing and prevent problems by using the Google Analytics dashboard.

    When it comes to website performance, there are numerous factors to consider.:

    • First, you have an audience overview, which shows you the countries from which your website traffic comes, referral traffic, and the pages that convert the best. 

    • Then there's the behavior overview, which looks at engagement and read time. 

    • Finally, an acquisition overview is provided, which includes an evaluation of the bounce rate, traffic sources, and visitor growth.

    Create a Google Analytics dashboard to get all of these, or select the metrics you need in one place to improve your user experience.

    Google analytics dashboard

    8. Email Marketing Dashboard

    Connect your Mailchimp or Klavyio account to your Whatagraph account to pull vital metrics and stay on top of your performance with email campaigns. Examine the open rate, conversions, and subscribers to determine the quality of your emails. The email reporting template will collect and create a comprehensive overview, allowing marketers to determine the best time to send emails and which contacts interact the most.

    Analyze email performance with email dashboard

    9. Social Media Dashboard Template

    To improve your social media strategies, conduct research on your social channels. To do so, you'll need a social media dashboard that allows you to track the success of your ad campaigns, content engagement, and reach.

    Compare each post's performance and keep track of: 

    • Likes; 
    • Comments; 
    • CTR;
    • Conversions. 

    Analyzing your social channels will enable you to create content that is most appealing to your target audience and enhance the efficacy of your strategy.

    Track key social media metrics with social media dashboard

    10. KPI Dashboard

    The KPI dashboard is a platform that brings together numerous data sources and displays all key performance indicators (KPIs) in one place. These dashboards usually include key metrics related to campaign performance and business goals:

    • CPA;
    • CPL;
    • Average order value;
    • CRM;
    • Sales target & growth.white-label customize

    Bottom line

    Marketing activities need to be evaluated to create better, optimized strategies. Make use of these 10 dashboard templates and game up your marketing game. Decision-making has never been easier with SaaS products.

    Published on Mar 18 2020

    Dominyka is a copywriter who uses simple words to explain tough ideas. Her content is inspired by the good old brand “For Dummies.” Anyone can read and learn all things marketing with her.

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