Thank you for subscribing!

It's great to feel loved.

Marketing Reports vs. Dashboards. What are they and which one do you need?

Eager to learn the difference? Scroll down to read more!

Today’s organizations, especially in the marketing field are often (hopefully always) are data-driven. They are giving access and visualizing the data for many different stakeholders within an organization and sometimes even outside it. And, there are quite a few ways to visualize and present such data, through various different tools. Even so, the two most popular types of presenting the organization’s marketing data are Reports and Dashboards. The next question, coming right after it - what is the difference between these two?

Traditionally, many people refer to dashboards and reports as synonymous terms, which creates confusion. The term reporting has often been used by individuals to describe both dashboards and reports. The most common mistake made by individuals is the referral to tables within a dashboard as reports.

The truth is that although both of these tools serve the same purpose- presenting marketing data, they should not to be used interchangeably.

The best way to distinguish between reports and dashboards is to highlight their main characteristics.

We’ve prepared a table to highlight the key features of each tool!

dashboard and reports

Reports

whatagraph reporting tool

Although there are always exceptions, usually reports are static documents.

What does that mean? Basically, it means that the reports contain data which cannot be updated in real time.

Another important feature of the reports is that all data is precisely aggregated and is reported at the end of a particular period for an in-depth analysis. This, in turn, makes them perfect for a full overview, analysis, and strategic-level decision-making.

Additionally, since only a full campaign period is reported, any “hiccups” blend in with the total data. What this means is that since reports portray a static overview of existing data, it is quite difficult to manipulate the data. Companies that have multiple departments with a need for diverse data presentation might find reports time-consuming and fairly complicated to create. Nonetheless, the benefit provided by reports is worth the troublesome time spent creating them.

Dashboards

 

dashboard

Unlike the reports, which are mainly text or table based, the dashboards are data visualization tools.

A dashboard lures an individual in by providing extensive visual cues and interactive features. The data is reported in real-time for a quick performance overview. The visuals of a dashboard are so advanced that they can detect and reflect a change from minute-to-minute. Real-time reporting allows dashboards to be the perfect choice for a quick look to make sure the campaigns are running.

start free trial today

Depending on the news that a dashboard delivers, teams or clients are inspired during the “ups” and unhappy or even frustrated during the “downs”. Probably the biggest disadvantage of dashboards is their vulnerability to data-lags due to source APIs. However, this disadvantage should not discourage you from using them.

So, which one do I need?

Well, it really depends on your needs.

However, talking with hundreds of marketing teams and agencies worldwide, we’ve found out that they usually prefer to use Dashboards for their inner use and provide their clients, or C-level executives with visual, understandable and easy to read marketing reports.

Why do marketing teams and agencies prefer dashboards for inner use?

Well, mostly because the biggest benefit of dashboards can be extracted when they are focused on specific aspects of an organization. Additionally, when it comes to dashboards, the number of data points and sets does not represent a problem at all. In one word, they are optimal for everyday analytics.

On the other hand, why do marketing teams and agencies prefer reports for clients or C-level executives?

Well, once again a pretty straightforward answer. Both the clients and the high-level executives are interested in the organization's overall performance, and not in particular aspects of an organization. Hence, a report seems like an understandable option. Reports capture the overall performance; thus, offer a better overview of the company.

Finally, if reports are what you need, you need to be aware that manual reporting can take quite a lot of time to prepare. But, Whatagraph, has the perfect solution for you- AUTOMATED REPORTS & and lots of other benefits!

start free trial today

If you still do not feel convinced, we suggest you try out our 7-day trial and check it yourself.

Sara
Written By Sara
whatagraph
53 Most Popular Marketing Acronyms from A to Z
Marketing language is so full of acronyms and abbreviations it's hard not to get mixed up. From CTRs to KPIs to SMMs and UGCs, this bouquet of randomized letters can confuse even the most seasoned digital marketers. So if you've ever bumped into a strange abbreviation and couldn't decode it, this list of marketing acronyms is for you!
Snapchat-emoji
Snapchat Emoji Meanings
Users of snap chat that are very active will observe emoji icons that are small appearing after the friend's name on the chat. You might be wondering what they are. It is very simple to understand snapchat emoji meaning, so that it can applied appropriately. Let’s find out.
whatagraph
The Importance of a Marketing Report
If you are involved in marketing, you probably didn’t get into this business to spend your time creating marketing reports, right? But, if you are successful in what you do, you’ll know that these reports are essential for your profit.
Facebook analytics is a powerful platform that provides valuable information about customers and their conversion path. It’s about the segmentation of customers, using the social engagement data and Facebook pixel from a marketer’s social media channels. However, there are certain things to understand about Facebook ad analytics before you can use this tool efficiently.
Read more...
Krystyna Krajevskaja
Jan 24, 2020 4 min read
Most businesses choose Facebook for their social media marketing campaigns, and that’s understandable. It is the best place for building a target audience and generating revenue. Once you get your Facebook ad campaign up and running, you need to start tracking Facebook Ad metrics.
Read more...
Krystyna Krajevskaja
Jan 24, 2020 6 min read
For business owners and ad agencies, advertising on Facebook is all about turning some of the one billion people visiting the platform every day into paying customers. But, this is often easier said than done, unless you use some of the best Facebook Ad reporting tools.
Read more...
Wendy Gooseberry
Jan 23, 2020 3 min read