[{"data":1,"prerenderedAt":847},["ShallowReactive",2],{"bpyqRQk8K7_rRSCIF_1HgjC-kcVBfBNwIX8GFkkN2FU":3,"SB-_f1-GRNMO6gutVD5zmJ_TXPJ4MfkKTp_qws74ljY":305,"articleData-ppc-benchmarks":551},{"data":4,"meta":304},{"id":5,"createdAt":6,"updatedAt":7,"text":8,"copyright":9,"documentId":10,"publishedAt":11,"policy_links":12,"col_1":30,"col_2":72,"col_3":110,"col_4":154,"col_5":198,"comparisons":237,"hide_element":286,"badges":33},1,"2022-12-27T12:24:01.493Z","2026-06-03T08:45:52.498Z","Whatagraph is the marketing intelligence platform built for scale — a single source of truth powering every report, dashboard, and AI tool your team uses.","[year] Marketing Intelligence Platform | Whatagraph. All Rights Reserved, Whatagraph B.V. ©","yh5sq4mqxgdjlj5di6ej6fq7","2026-06-25T09:17:26.010Z",[13,18,22,26],{"id":14,"title":15,"url":16,"open_new_tab":17},8,"Terms & Conditions","/terms-and-conditions",false,{"id":19,"title":20,"url":21,"open_new_tab":17},9,"Privacy Policy","/privacy-policy",{"id":23,"title":24,"url":25,"open_new_tab":17},10,"Cookie Policy","/cookie-policy",{"id":27,"title":28,"url":29,"open_new_tab":17},11,"Security Policy","/security-policy",[31,35,39,43,47,51,55,59,62,65,68],{"id":5,"title":32,"url":33,"open_new_tab":17,"is_heading":34,"margin_top":17},"Product",null,true,{"id":36,"title":37,"url":38,"open_new_tab":17,"is_heading":17,"margin_top":17},2,"All features","/features",{"id":40,"title":41,"url":42,"open_new_tab":17,"is_heading":17,"margin_top":17},69,"Data Hub","/data-hub",{"id":44,"title":45,"url":46,"open_new_tab":17,"is_heading":17,"margin_top":17},70,"Whatagraph MCP","/mcp",{"id":48,"title":49,"url":50,"open_new_tab":17,"is_heading":17,"margin_top":17},66,"Whatagraph IQ","/whatagraph-iq",{"id":52,"title":53,"url":54,"open_new_tab":17,"is_heading":17,"margin_top":17},6,"Move data to BigQuery","/data-transfer/google-bigquery",{"id":56,"title":57,"url":58,"open_new_tab":17,"is_heading":17,"margin_top":17},62,"Visualize data in Looker Studio","/data-transfer/looker-studio",{"id":60,"title":61,"url":33,"open_new_tab":17,"is_heading":34,"margin_top":34},7,"Solutions",{"id":14,"title":63,"url":64,"open_new_tab":17,"is_heading":17,"margin_top":17},"Agencies","/agencies",{"id":19,"title":66,"url":67,"open_new_tab":17,"is_heading":17,"margin_top":17},"eCommerce","/e-commerce",{"id":69,"title":70,"url":71,"open_new_tab":17,"is_heading":17,"margin_top":17},67,"Multi-location operators","/global_businesses",[73,75,79,83,87,91,95,98,102,106],{"id":27,"title":74,"url":33,"open_new_tab":17,"is_heading":34,"margin_top":17},"Resources",{"id":76,"title":77,"url":78,"open_new_tab":17,"is_heading":17,"margin_top":17},12,"Blog","/blog",{"id":80,"title":81,"url":82,"open_new_tab":17,"is_heading":17,"margin_top":17},14,"Customer stories","/case-studies",{"id":84,"title":85,"url":86,"open_new_tab":17,"is_heading":17,"margin_top":17},13,"Webinars","/webinars",{"id":88,"title":89,"url":90,"open_new_tab":17,"is_heading":17,"margin_top":17},15,"Marketing report templates","/templates",{"id":92,"title":93,"url":94,"open_new_tab":17,"is_heading":17,"margin_top":17},16,"Dashboard examples","/dashboard-examples",{"id":96,"title":97,"url":33,"open_new_tab":17,"is_heading":17,"margin_top":17},43,"Comparisons",{"id":99,"title":100,"url":101,"open_new_tab":17,"is_heading":17,"margin_top":17},44,"Reviews","/reviews",{"id":103,"title":104,"url":105,"open_new_tab":34,"is_heading":17,"margin_top":17},63,"Changelog","https://wg.canny.io/changelog",{"id":107,"title":108,"url":109,"open_new_tab":17,"is_heading":17,"margin_top":17},60,"Pricing","/pricing",[111,114,118,122,126,130,134,138,142,146,150],{"id":112,"title":113,"url":33,"open_new_tab":17,"is_heading":34,"margin_top":17},17,"Integrations",{"id":115,"title":116,"url":117,"open_new_tab":17,"is_heading":17,"margin_top":17},19,"Adform","/integrations/adform",{"id":119,"title":120,"url":121,"open_new_tab":17,"is_heading":17,"margin_top":17},18,"Facebook Ads","/integrations/facebook-ads",{"id":123,"title":124,"url":125,"open_new_tab":17,"is_heading":17,"margin_top":17},20,"Google My Business","/integrations/google-my-business",{"id":127,"title":128,"url":129,"open_new_tab":17,"is_heading":17,"margin_top":17},21,"Google Sheets","/integrations/google-sheets",{"id":131,"title":132,"url":133,"open_new_tab":17,"is_heading":17,"margin_top":17},23,"Instagram","/integrations/instagram",{"id":135,"title":136,"url":137,"open_new_tab":17,"is_heading":17,"margin_top":17},22,"Klaviyo","/integrations/klaviyo",{"id":139,"title":140,"url":141,"open_new_tab":17,"is_heading":17,"margin_top":17},24,"LinkedIn","/integrations/linkedin",{"id":143,"title":144,"url":145,"open_new_tab":17,"is_heading":17,"margin_top":17},25,"LinkedIn Ads","/integrations/linkedin-ads",{"id":147,"title":148,"url":149,"open_new_tab":17,"is_heading":17,"margin_top":17},53,"StackAdapt","/integrations/stackadapt",{"id":151,"title":152,"url":153,"open_new_tab":17,"is_heading":17,"margin_top":17},27,"50+ More Integrations","/integrations",[155,158,162,166,170,174,178,182,186,190,194],{"id":156,"title":157,"url":33,"open_new_tab":17,"is_heading":34,"margin_top":17},28,"Reports & dashboards",{"id":159,"title":160,"url":161,"open_new_tab":17,"is_heading":17,"margin_top":17},29,"Marketing reporting software","/marketing-reporting-software",{"id":163,"title":164,"url":165,"open_new_tab":17,"is_heading":17,"margin_top":17},55,"Facebook Ads reporting tool","/facebook-ads-reporting-tool",{"id":167,"title":168,"url":169,"open_new_tab":17,"is_heading":17,"margin_top":17},32,"Google Ads reporting tool","/google-ads-reporting-tool",{"id":171,"title":172,"url":173,"open_new_tab":17,"is_heading":17,"margin_top":17},54,"Google My Business reporting tool","/google-my-business-reporting-tool",{"id":175,"title":176,"url":177,"open_new_tab":17,"is_heading":17,"margin_top":17},34,"Instagram reporting tool","/instagram-reporting-tool",{"id":179,"title":180,"url":181,"open_new_tab":17,"is_heading":17,"margin_top":17},56,"Social media reporting tool","/social-media-report-tool",{"id":183,"title":184,"url":185,"open_new_tab":17,"is_heading":17,"margin_top":17},38,"SEO reporting tool","/seo-reporting-tool",{"id":187,"title":188,"url":189,"open_new_tab":17,"is_heading":17,"margin_top":17},57,"TikTok Ads dashboard","/tiktok-ads-dashboard",{"id":191,"title":192,"url":193,"open_new_tab":17,"is_heading":17,"margin_top":17},39,"White-label dashboard software","/white-label-dashboard",{"id":195,"title":196,"url":197,"open_new_tab":17,"is_heading":17,"margin_top":17},40,"All marketing report examples","/reporting-examples",[199,202,205,209,213,217,221,225,229,233],{"id":200,"title":201,"url":33,"open_new_tab":17,"is_heading":34,"margin_top":17},41,"Company ",{"id":203,"title":204,"url":33,"open_new_tab":17,"is_heading":17,"margin_top":17},42,"Whatagraph B.V.",{"id":206,"title":207,"url":208,"open_new_tab":34,"is_heading":17,"margin_top":17},45,"+1 917 905 4361","tel:+19179054361",{"id":210,"title":211,"url":212,"open_new_tab":34,"is_heading":17,"margin_top":17},59,"+31 30 203 0159","tel:+31302030159",{"id":214,"title":215,"url":216,"open_new_tab":34,"is_heading":17,"margin_top":17},46,"hi@whatagraph.com","mailto:hi@whatagraph.com",{"id":218,"title":219,"url":220,"open_new_tab":17,"is_heading":17,"margin_top":34},47,"About us","/about",{"id":222,"title":223,"url":224,"open_new_tab":17,"is_heading":17,"margin_top":17},48,"Career","/career",{"id":226,"title":227,"url":228,"open_new_tab":34,"is_heading":17,"margin_top":17},65,"Help center","https://help.whatagraph.com/",{"id":230,"title":231,"url":232,"open_new_tab":17,"is_heading":17,"margin_top":17},68,"Ambassador program","/ambassador-program",{"id":234,"title":235,"url":236,"open_new_tab":17,"is_heading":17,"margin_top":17},50,"Report misconduct","https://forms.gle/t7XC9CWM2jwenS769",[238,241,244,247,250,253,256,259,262,265,268,271,274,277,280,283],{"id":76,"title":239,"url":240,"open_new_tab":17},"Looker Studio alternative","/alternatives/google-data-studio",{"id":84,"title":242,"url":243,"open_new_tab":17},"Supermetrics alternative","/alternatives/supermetrics",{"id":80,"title":245,"url":246,"open_new_tab":17},"Databox alternative","/alternatives/databox",{"id":88,"title":248,"url":249,"open_new_tab":17},"DashThis alternative","/alternatives/dashthis",{"id":92,"title":251,"url":252,"open_new_tab":17},"Klipfolio alternative","/alternatives/klipfolio",{"id":112,"title":254,"url":255,"open_new_tab":17},"AgencyAnalytics alternative","/alternatives/agency-analytics",{"id":119,"title":257,"url":258,"open_new_tab":17},"Funnel.io alternative","/alternatives/funnel-io",{"id":115,"title":260,"url":261,"open_new_tab":17},"NinjaCat alternative","/alternatives/ninjacat",{"id":123,"title":263,"url":264,"open_new_tab":17},"TapClicks alternative","/alternatives/tapclicks",{"id":127,"title":266,"url":267,"open_new_tab":17},"ReportGarden alternative","/alternatives/reportgarden",{"id":135,"title":269,"url":270,"open_new_tab":17},"Swydo alternative","/alternatives/swydo",{"id":131,"title":272,"url":273,"open_new_tab":17},"Cyfe alternative","/alternatives/cyfe",{"id":139,"title":275,"url":276,"open_new_tab":17},"Adverity alternative","/alternatives/adverity",{"id":143,"title":278,"url":279,"open_new_tab":17},"Datorama alternative","/alternatives/datorama",{"id":151,"title":281,"url":282,"open_new_tab":17},"Best marketing analytics tools and software","/blog/articles/best-marketing-analytics-tools",{"id":156,"title":284,"url":285,"open_new_tab":17},"Best social media analytics tools","/blog/articles/best-social-media-analytics-tools",[287,290,292,294,296,298,300,302],{"id":288,"page_slug":289},5,"/facebook-ads-reporting-tool-1",{"id":52,"page_slug":291},"/marketing-reporting-software-1",{"id":60,"page_slug":293},"/alternative-databox",{"id":23,"page_slug":295},"/alternative-dashthis",{"id":27,"page_slug":297},"/alternative-supermetrics",{"id":76,"page_slug":299},"/alternative-agency-analytics",{"id":84,"page_slug":301},"/facebook-ads-reporting-platform",{"id":80,"page_slug":303},"/marketing-agency-reporting-platform",{},{"data":306,"meta":550},{"id":5,"createdAt":307,"updatedAt":308,"documentId":309,"publishedAt":310,"cta":311,"hide_main_menu":320,"hide_navbar_completely":323,"custom_cta_on_right":330,"element":354},"2023-05-19T14:58:27.023Z","2026-07-22T11:47:37.921Z","exvdotd5b6517ieljdohdwvd","2026-07-22T11:47:36.965Z",[312,316],{"id":84,"label":313,"url":314,"open_new_tab":34,"button_type":315},"Log in","https://live.whatagraph.com/auth/login","link",{"id":80,"label":317,"url":318,"open_new_tab":17,"button_type":319},"Get a demo","/book-a-call","primary",[321],{"id":88,"page_slug":322},"/marketing-intelligence-platform-lp",[324,327],{"id":325,"page_slug":326},3,"/referral-signup",{"id":328,"page_slug":329},4,"affiliate-signup",[331,336,339,342,345,348,351],{"id":19,"page_slug":322,"cta":332},[333],{"id":88,"label":334,"url":335,"open_new_tab":34,"button_type":319},"Start free trial","https://live.whatagraph.com/auth/register",{"id":23,"page_slug":293,"cta":337},[338],{"id":92,"label":334,"url":335,"open_new_tab":34,"button_type":319},{"id":27,"page_slug":295,"cta":340},[341],{"id":112,"label":334,"url":335,"open_new_tab":34,"button_type":319},{"id":76,"page_slug":297,"cta":343},[344],{"id":119,"label":334,"url":335,"open_new_tab":34,"button_type":319},{"id":84,"page_slug":299,"cta":346},[347],{"id":115,"label":334,"url":335,"open_new_tab":34,"button_type":319},{"id":80,"page_slug":301,"cta":349},[350],{"id":123,"label":334,"url":335,"open_new_tab":34,"button_type":319},{"id":88,"page_slug":303,"cta":352},[353],{"id":127,"label":334,"url":335,"open_new_tab":34,"button_type":319},[355,426,428,462,464],{"id":5,"title":32,"columns":356,"highlight_title":33,"highlight_image":33,"highlight_links":357,"link":358,"__component":425},"columns - 2",[],[359,374,391,401,415],{"id":5,"title":37,"url":38,"open_new_tab":17,"column":360,"subtitle":361,"svg":362},"column 1","Your single source of truth for marketing data",{"id":363,"name":364,"alternativeText":33,"caption":33,"width":167,"height":167,"formats":33,"hash":365,"ext":366,"mime":367,"size":368,"url":369,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":371,"updatedAt":371,"documentId":372,"publishedAt":373,"focalPoint":33},16232,"allfeatures.svg","allfeatures_ee21be4216",".svg","image/svg+xml",1.01,"https://s3.us-east-2.amazonaws.com/whatagraph.com/allfeatures_ee21be4216.svg","aws-s3","2026-01-14T13:40:51.326Z","f6fdcdbv4ul9g0vif8y6sefm","2026-06-25T09:17:20.490Z",{"id":375,"title":376,"url":42,"open_new_tab":17,"column":360,"subtitle":377,"svg":378},31,"Whatagraph Data Hub","Store, clean & transform your marketing data",{"id":379,"name":380,"alternativeText":381,"caption":33,"width":382,"height":382,"formats":33,"hash":383,"ext":384,"mime":385,"size":386,"url":387,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":388,"updatedAt":389,"documentId":390,"publishedAt":373,"focalPoint":33},16868,"Data-Hub.png","Data Hub - Four rounded square shapes arranged in a square formation.",64,"Data_Hub_b72705c6d1",".png","image/png",0.79,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Data_Hub_b72705c6d1.png","2026-04-07T12:04:40.644Z","2026-04-07T12:04:41.899Z","jwkbk1ww3s8gewcuofstlbvl",{"id":167,"title":45,"url":46,"open_new_tab":17,"column":360,"subtitle":392,"svg":393},"Connect Whatagraph to your AI tools",{"id":394,"name":395,"alternativeText":33,"caption":33,"width":167,"height":167,"formats":33,"hash":396,"ext":366,"mime":367,"size":397,"url":398,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":399,"updatedAt":399,"documentId":400,"publishedAt":373,"focalPoint":33},17210,"MCP_nav.svg","MCP_nav_dfe02a5d36",0.82,"https://s3.us-east-2.amazonaws.com/whatagraph.com/MCP_nav_dfe02a5d36.svg","2026-06-02T07:28:06.198Z","zn80nttt9w2kmyyh2fc1hn8e",{"id":402,"title":403,"url":404,"open_new_tab":17,"column":405,"subtitle":406,"svg":407},33,"IQ Agents ","/agents-waitlist","column 2","Early access open ",{"id":408,"name":409,"alternativeText":33,"caption":33,"width":167,"height":167,"formats":33,"hash":410,"ext":366,"mime":367,"size":411,"url":412,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":413,"updatedAt":413,"documentId":414,"publishedAt":373,"focalPoint":33},16234,"aiplaybook.svg","aiplaybook_903e4c233a",1.64,"https://s3.us-east-2.amazonaws.com/whatagraph.com/aiplaybook_903e4c233a.svg","2026-01-14T13:40:51.329Z","x3a9zc1fbj1qx5nl4yuwkr5d",{"id":139,"title":49,"url":50,"open_new_tab":17,"column":405,"subtitle":416,"svg":417},"Marketing intelligence, redefined",{"id":418,"name":419,"alternativeText":33,"caption":33,"width":167,"height":167,"formats":33,"hash":420,"ext":366,"mime":367,"size":421,"url":422,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":423,"updatedAt":423,"documentId":424,"publishedAt":373,"focalPoint":33},16231,"IQ Mark - White.svg","IQ_Mark_White_8b09cc84e0",1.06,"https://s3.us-east-2.amazonaws.com/whatagraph.com/IQ_Mark_White_8b09cc84e0.svg","2026-01-14T13:40:51.318Z","ncj45hto7khkk0pchgmpppwc","navigation.nav-dropdown",{"id":5,"title":113,"url":153,"open_new_tab":17,"__component":427},"navigation.nav-link",{"id":328,"title":61,"columns":33,"highlight_title":33,"highlight_image":33,"highlight_links":429,"link":430,"__component":425},[],[431,441,452],{"id":151,"title":63,"url":64,"open_new_tab":17,"column":360,"subtitle":432,"svg":433},"Client-ready reporting, faster",{"id":434,"name":435,"alternativeText":33,"caption":33,"width":167,"height":167,"formats":33,"hash":436,"ext":366,"mime":367,"size":437,"url":438,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":439,"updatedAt":439,"documentId":440,"publishedAt":373,"focalPoint":33},16236,"agencies.svg","agencies_4826492e15",2.04,"https://s3.us-east-2.amazonaws.com/whatagraph.com/agencies_4826492e15.svg","2026-01-14T13:40:51.387Z","ze7oydn8vut6hx6vhja9ky73",{"id":156,"title":442,"url":67,"open_new_tab":17,"column":360,"subtitle":443,"svg":444},"Ecommerce","Track ROI across every channel",{"id":445,"name":446,"alternativeText":33,"caption":33,"width":167,"height":167,"formats":33,"hash":447,"ext":366,"mime":367,"size":448,"url":449,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":450,"updatedAt":450,"documentId":451,"publishedAt":373,"focalPoint":33},16239,"e-commerce.svg","e_commerce_d99d7057c0",0.86,"https://s3.us-east-2.amazonaws.com/whatagraph.com/e_commerce_d99d7057c0.svg","2026-01-14T13:40:51.404Z","waui9mgiqsydt9momosxxbtp",{"id":159,"title":70,"url":71,"open_new_tab":17,"column":360,"subtitle":453,"svg":454},"Reliable reporting for global teams",{"id":455,"name":456,"alternativeText":33,"caption":33,"width":167,"height":167,"formats":33,"hash":457,"ext":366,"mime":367,"size":458,"url":459,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":460,"updatedAt":460,"documentId":461,"publishedAt":373,"focalPoint":33},16233,"globalbiz.svg","globalbiz_71205a5d56",1.96,"https://s3.us-east-2.amazonaws.com/whatagraph.com/globalbiz_71205a5d56.svg","2026-01-14T13:40:51.328Z","ouc4n705rfnp11bj3ao4dfkl",{"id":463,"title":108,"url":109,"open_new_tab":17,"__component":427},30,{"id":325,"title":74,"columns":356,"highlight_title":33,"highlight_image":33,"highlight_links":465,"link":466,"__component":425},[],[467,478,489,499,511,523,528,540],{"id":468,"title":469,"url":82,"open_new_tab":17,"column":360,"subtitle":470,"svg":471},26,"Case studies","Discover real customer results",{"id":472,"name":473,"alternativeText":33,"caption":33,"width":167,"height":167,"formats":33,"hash":474,"ext":366,"mime":367,"size":397,"url":475,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":476,"updatedAt":476,"documentId":477,"publishedAt":373,"focalPoint":33},16235,"case studies.svg","case_studies_49b6435e10","https://s3.us-east-2.amazonaws.com/whatagraph.com/case_studies_49b6435e10.svg","2026-01-14T13:40:51.382Z","pu89p5bm8wit011veromi3ai",{"id":84,"title":479,"url":90,"open_new_tab":17,"column":360,"subtitle":480,"svg":481},"Templates","Use ready-made templates for free",{"id":482,"name":483,"alternativeText":33,"caption":33,"width":167,"height":167,"formats":33,"hash":484,"ext":366,"mime":367,"size":485,"url":486,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":487,"updatedAt":487,"documentId":488,"publishedAt":373,"focalPoint":33},16243,"temlpates.svg","temlpates_7fa338d0e0",0.67,"https://s3.us-east-2.amazonaws.com/whatagraph.com/temlpates_7fa338d0e0.svg","2026-01-14T13:40:51.433Z","ap3pilfe8txz0h8sal6g1wzp",{"id":23,"title":77,"url":78,"open_new_tab":17,"column":360,"subtitle":490,"svg":491},"Read practical guides and tool reviews",{"id":492,"name":493,"alternativeText":33,"caption":33,"width":167,"height":167,"formats":33,"hash":494,"ext":366,"mime":367,"size":495,"url":496,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":497,"updatedAt":497,"documentId":498,"publishedAt":373,"focalPoint":33},16240,"blog.svg","blog_052552b2f3",0.94,"https://s3.us-east-2.amazonaws.com/whatagraph.com/blog_052552b2f3.svg","2026-01-14T13:40:51.407Z","y43c25bmc73t2mzp5is4nrw5",{"id":19,"title":227,"url":500,"open_new_tab":34,"column":360,"subtitle":501,"svg":502},"https://help.whatagraph.com/en/","Find the exact answers you need",{"id":503,"name":504,"alternativeText":33,"caption":33,"width":167,"height":167,"formats":33,"hash":505,"ext":366,"mime":367,"size":506,"url":507,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":508,"updatedAt":509,"documentId":510,"publishedAt":373,"focalPoint":33},16241,"helpcenter.svg","helpcenter_ef45a75270",1.28,"https://s3.us-east-2.amazonaws.com/whatagraph.com/helpcenter_ef45a75270.svg","2026-01-14T13:40:51.423Z","2026-01-14T13:42:48.423Z","b2cway5jatndbs599ssbct3p",{"id":135,"title":512,"url":513,"open_new_tab":34,"column":405,"subtitle":514,"svg":515},"Free marketing tools","https://whatagraph.com/free-marketing-tools","Find calculators and industry benchmarks",{"id":516,"name":517,"alternativeText":33,"caption":33,"width":167,"height":167,"formats":33,"hash":518,"ext":366,"mime":367,"size":519,"url":520,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":521,"updatedAt":521,"documentId":522,"publishedAt":373,"focalPoint":33},16237,"freemarketingtools.svg","freemarketingtools_1ce4af9bd9",1.55,"https://s3.us-east-2.amazonaws.com/whatagraph.com/freemarketingtools_1ce4af9bd9.svg","2026-01-14T13:40:51.389Z","n9c92bnac0q2d575sseh6igw",{"id":127,"title":524,"url":525,"open_new_tab":17,"column":405,"subtitle":526,"svg":527},"AI playbook for agencies","https://whatagraph.com/ai-playbook-for-agencies","Learn how to implement AI successfully",{"id":408,"name":409,"alternativeText":33,"caption":33,"width":167,"height":167,"formats":33,"hash":410,"ext":366,"mime":367,"size":411,"url":412,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":413,"updatedAt":413,"documentId":414,"publishedAt":373,"focalPoint":33},{"id":463,"title":529,"url":530,"open_new_tab":17,"column":405,"subtitle":531,"svg":532},"PPC reporting hub","https://whatagraph.com/templates/ppc-report","Get templates co-created with real marketers",{"id":533,"name":534,"alternativeText":33,"caption":33,"width":167,"height":167,"formats":33,"hash":535,"ext":366,"mime":367,"size":536,"url":537,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":538,"updatedAt":538,"documentId":539,"publishedAt":373,"focalPoint":33},16242,"reportingcheet.svg","reportingcheet_e295249c75",0.69,"https://s3.us-east-2.amazonaws.com/whatagraph.com/reportingcheet_e295249c75.svg","2026-01-14T13:40:51.426Z","erqy74ya10m5qhuu0pn6n44r",{"id":27,"title":85,"url":86,"open_new_tab":17,"column":405,"subtitle":541,"svg":542},"Hear from industry leaders",{"id":543,"name":544,"alternativeText":33,"caption":33,"width":167,"height":167,"formats":33,"hash":545,"ext":366,"mime":367,"size":546,"url":547,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":548,"updatedAt":548,"documentId":549,"publishedAt":373,"focalPoint":33},16238,"webinars.svg","webinars_b295fc2850",0.68,"https://s3.us-east-2.amazonaws.com/whatagraph.com/webinars_b295fc2850.svg","2026-01-14T13:40:51.403Z","risc1zt1hxx1o5hg2thlmsy8",{},{"article":552,"bodySanitize":639,"relatedArticles":640,"banners":840},{"id":553,"title":554,"slug":555,"summary":556,"body":557,"read_time":76,"createdAt":558,"updatedAt":559,"publishedAt":560,"errors":33,"table_of_contents":34,"dateReorder":561,"documentId":562,"cover_image":563,"article_category":33,"tags":583,"banners":33,"author":584,"seo":615,"FAQ":620},3015,"100+ PPC Benchmarks 2026: Latest Data by Platform and Industry","ppc-benchmarks","See the latest PPC benchmarks by platform and industry, and learn why an average CTR, CPC, or ROAS doesn't always mean a healthy campaign.","\u003Cp>PPC benchmarks are useful for building forecasts, measuring campaign performance, and defending numbers against leadership or clients. \u003C/p>\u003Cp>But they're spread out everywhere: in a gated PDF, a hallucinated source by ChatGPT, a study that turned out to be from 2019. \u003C/p>\u003Cp>To make your life easier, we  researched and validated every source and pulled the most credible benchmarks in 2026 into one place. \u003C/p>\u003Cp>Every PPC benchmark in this guide comes from a named, dated source that publishes its methodology:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e8cd873b85825e1a199b372656cf1249e\">\u003Ca href=\"https://www.wordstream.com/ppc-benchmarks\" target=\"_blank\" rel=\"noopener noreferrer\">WordStream and LocaliQ's study\u003C/a> of 13,474 search campaigns, plus the \u003Ca href=\"https://www.wordstream.com/wp-content/uploads/2026/05/ws-guide-2026-google-ads-benchmarks.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">2026 Google Ads guide\u003C/a> and \u003Ca href=\"https://www.wordstream.com/blog/facebook-ads-benchmarks-2025\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook benchmarks\u003C/a>\u003C/li>\u003Cli data-list-item-id=\"ec1b7b252ed492daa49bf9244a29a44f5\">Triple Whale's ecommerce datasets for \u003Ca href=\"https://www.triplewhale.com/blog/google-ads-benchmarks\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u003C/a>, \u003Ca href=\"https://www.triplewhale.com/blog/facebook-ads-benchmarks\" target=\"_blank\" rel=\"noopener noreferrer\">Meta\u003C/a>, and \u003Ca href=\"https://www.triplewhale.com/blog/tiktok-benchmarks\" target=\"_blank\" rel=\"noopener noreferrer\">TikTok\u003C/a>\u003C/li>\u003Cli data-list-item-id=\"e70b160294a7766a2bb0cd13efda2c9ea\">\u003Ca href=\"https://cdn.dreamdata.io/downloads/Benchmarks-Report-2026-Final-Digital.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Dreamdata's 2026 B2B report\u003C/a>\u003C/li>\u003Cli data-list-item-id=\"e95ad020b533f0c6c3f76e0350b3ef44a\">\u003Ca href=\"https://zenabm.com/linkedin-abm-benchmarks-report\" target=\"_blank\" rel=\"noopener noreferrer\">ZenABM's LinkedIn ABM data\u003C/a>\u003C/li>\u003Cli data-list-item-id=\"e2d1b07c07c1b662f2e6725f12159f950\">Birch's live trackers for \u003Ca href=\"https://app.bir.ch/instagram-advertising-costs/cpc-cost-per-click\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram CPC\u003C/a>, \u003Ca href=\"https://app.bir.ch/facebook-advertising-costs/cpl-cost-per-lead\">Facebook CPL\u003C/a>, and \u003Ca href=\"https://app.bir.ch/instagram-advertising-costs/cpl-cost-per-lead\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram CPL\u003C/a>\u003C/li>\u003Cli data-list-item-id=\"ec3af048118db1f0823385fb9cc97a413\">\u003Ca href=\"https://brightbid.com/blog/google-ads-vs-bing-ads-cpc-data/\" target=\"_blank\" rel=\"noopener noreferrer\">BrightBid\u003C/a> and \u003Ca href=\"https://www.lionheartsearch.com/paid-search-ads-blog/microsoft-ads-vs-google-ads-an-honest-comparison-for-2026\" target=\"_blank\" rel=\"noopener noreferrer\">Lionheart\u003C/a> for Microsoft Ads, \u003Ca href=\"https://adliftr.com/blog/snapchat-ads-cost-benchmarks-2026\" target=\"_blank\" rel=\"noopener noreferrer\">AdLiftr\u003C/a> for Snapchat, \u003Ca href=\"https://www.webfx.com/blog/social-media/pinterest-marketing-benchmarks/\" target=\"_blank\" rel=\"noopener noreferrer\">WebFX\u003C/a> for Pinterest, and the ad platforms' own documentation\u003C/li>\u003C/ul>\u003Cp>Where two good sources disagreed, we kept both and explained what each one measured. No averaging two datasets into a number nobody recorded.\u003C/p>\u003Cp>Let's dig in.\u003C/p>\u003Ch2>TL;DR: 2026 PPC benchmarks by channel\u003C/h2>\u003Cp>Before we go into the nitty-gritty, here's a high-level overview of the benchmarks for each channel, and a handy image:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/ppc_benchmarks_2026_by_channel_a9b04f1dc4.png\" alt=\"ppc-benchmarks-2026-by-channel.png\" width=\"2160\" height=\"1632\">\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"ecc4a85d131e43b589c53723acdb9e7d3\">\u003Cstrong>Google Ads:\u003C/strong> 6.64% CTR, $5.42 CPC, 8.18% conversion rate, $66.69 CPL.\u003C/li>\u003Cli data-list-item-id=\"efdc3638dc00a7d71b919e26689bdccff\">\u003Cstrong>Facebook and Meta Ads:\u003C/strong> 1.71% CTR and $0.70 CPC on traffic campaigns, $1.92 CPC on lead campaigns. For ecommerce, a $14.19 median CPM and a 1.86 median ROAS.\u003C/li>\u003Cli data-list-item-id=\"eb55f850b3243d218ccc1af73ebbcc93e\">\u003Cstrong>LinkedIn Ads:\u003C/strong> 0.57% to 0.69% CTR, $6.88 to $11.04 CPC, $39.48 to $78.30 CPM, 1.21 to 1.62 ROAS.\u003C/li>\u003Cli data-list-item-id=\"ea207119f5a37271c7d90ab5c6dcb5e6a\">\u003Cstrong>Bing and Microsoft Ads:\u003C/strong> 3.10% CTR, $1.45 to $1.54 CPC, 3.50% conversion rate, $38.50 CPA.\u003C/li>\u003Cli data-list-item-id=\"eb2342e825bb36d2afefb964aa0fffcd1\">\u003Cstrong>TikTok Ads:\u003C/strong> 1.77% CTR, $13.26 CPM, 2.01% conversion rate, $32.74 CPA, 2.21 ROAS, $74.12 AOV.\u003C/li>\u003Cli data-list-item-id=\"e86899770b7884b257a6edf096c7bf289\">\u003Cstrong>Pinterest Ads:\u003C/strong> 0.15% to 0.25% CTR, $0.50 to $1.50 CPC, $0.10 to $0.30 per engagement, 2% to 4% conversion rate.\u003C/li>\u003Cli data-list-item-id=\"e90452f6efff9be218df38a6bf800254f\">\u003Cstrong>Snapchat Ads:\u003C/strong> 1.04% CTR, $0.84 CPC, and $23.40 to acquire a first-time DTC purchaser.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>How to read any of that\u003C/strong>\u003C/p>\u003Cp>A good CTR runs from under 2% on paid social to nearly 7% on search, so the platform matters more than the percentage. If you're near your platform's figure, you're in safe territory, though it's not a pass-or-fail line: objective, industry, audience intent, and ad format all move it.\u003C/p>\u003Cp>The same caution applies to \u003Ca href=\"https://help.whatagraph.com/en/articles/12301613-how-can-i-calculate-roas-and-ad-cost-percentage-using-google-analytics-revenue\" target=\"_blank\" rel=\"noopener noreferrer\">ROAS\u003C/a>. \u003Cstrong>A 2.5 ROAS beats the 2.21 TikTok median Triple Whale recorded in 2025.\u003C/strong> Whether it's \u003Ci>profitable\u003C/i> is a margin question. Break-even ROAS is 1 divided by your gross margin, so at a 40% margin, 2.5 is exactly break-even and every dollar above cost of goods goes straight back into the ads.\u003C/p>\u003Cp>Launching with no history? Start from these all-industry numbers, then narrow to your vertical once your own data is worth trusting.\u003C/p>\u003Cp>Keep in mind also that benchmarks are just...well...benchmarks. They're meant as yardsticks but not absolute standards for which you should be striving for or comparing against. \u003C/p>\u003Cp>Now let's dive into each channel.\u003C/p>\u003Ch2>Google Ads benchmarks for 2026\u003C/h2>\u003Cp>The largest public dataset here, \u003Ca href=\"https://www.wordstream.com/wp-content/uploads/2026/05/ws-guide-2026-google-ads-benchmarks.pdf?mkt_tok=NjIyLUJIQy01MTcAAAGjVAGy2o_5mqTBDasMGzTZq8OID_hMF334iXVrTwWudG_OVgxYZzdHF4z88qiB7qpNI3Ih2nbjH-Ac4c1pyQKgEhRR0xIh9ORwzTI7_VsYEU83MVPK8A\" target=\"_blank\" rel=\"noopener noreferrer\">WordStream and LocaliQ's\u003C/a>, doesn't isolate Google. The 13,474 campaigns span Google and Microsoft Ads, weighted roughly 80%-85% Google by budget. This is a reminder to know what's inside a number before comparing yourself to it.\u003C/p>\u003Cp>I’ll use it here as a Google-weighted paid-search benchmark, then bring in Google-specific datasets where available.\u003C/p>\u003Cp>After a few jumpy years, the headline figures have settled down. CTR fell 0.3%, CPC went up 3.04%, and conversion rate increased by 8.78%. In 87% of the industries studied, conversion rates went up.\u003C/p>\u003Cp>Zoom out, though, and search hasn’t become cheap again. \u003Cstrong>The average CPC has more than doubled from $2.32 in 2016 to $5.42 in 2026.\u003C/strong> CPL rose much less over the same decade, from $59.18 to $66.69.\u003C/p>\u003Ch3>CTR benchmarks for Google Ads\u003C/h3>\u003Cp>\u003Cstrong>The broad 2026 search benchmark is 6.64% CTR, according to Wordstream.\u003C/strong> But Google-specific \u003Ca href=\"https://whatagraph.com/blog/articles/ecommerce-analytics\" target=\"_blank\" rel=\"noopener noreferrer\">ecommerce data\u003C/a> tells a different story.\u003C/p>\u003Cp>\u003Ca href=\"https://www.triplewhale.com/blog/google-ads-benchmarks\" target=\"_blank\" rel=\"noopener noreferrer\">Triple Whale analyzed Google Ads\u003C/a> performance from more than 18,000 ecommerce brands during 2025 and recorded a 1.51% CTR, alongside a 3.22% conversion rate and 3.31 ROAS.\u003C/p>\u003Cp>Triple Whale covers Google Ads as a whole rather than isolating Search campaigns, so 1.51% and 6.64% aren’t competing answers.\u003C/p>\u003Ch3>Google Ads CPC benchmarks\u003C/h3>\u003Cp>The Google-weighted 2026 Google Ads CPC benchmark is $5.42. Here, industry has far more influence. For example, automotive repair is a great counterexample to CPC tunnel vision. The industry’s $4.35 CPC sits below the overall figure, but the more interesting numbers come next: a 15.51% conversion rate and $29.96 CPL.\u003C/p>\u003Cp>So, it has the lowest CTR in the study and one of its strongest conversion funnels.\u003C/p>\u003Ch3>B2B Google Ads benchmarks\u003C/h3>\u003Cp>Business services is the closest broad B2B category in the WordStream and LocaliQ study: 6.10% CTR, $5.87 CPC, 4.85% conversion rate, and $93.69 CPL.\u003C/p>\u003Cp>These are useful Google Ads B2B advertising benchmarks, but “lead” may mean a form filled in one account, a qualified demo in another, and a sales-accepted opportunity in a third.\u003C/p>\u003Ch3>Google Ads industry benchmarks\u003C/h3>\u003Cp>The table below contains the latest Google Ads benchmarks by industry:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Industry\u003C/th>\u003Cth>CTR\u003C/th>\u003Cth>CPC\u003C/th>\u003Cth>CVR\u003C/th>\u003Cth>CPL\u003C/th>\u003C/tr>\u003C/thead>\u003Ctbody>\u003Ctr>\u003Ctd>Animals and pets\u003C/td>\u003Ctd>7.49%\u003C/td>\u003Ctd>$4.06\u003C/td>\u003Ctd>16.22%\u003C/td>\u003Ctd>$31.50\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Apparel, fashion, and jewelry\u003C/td>\u003Ctd>6.64%\u003C/td>\u003Ctd>$4.44\u003C/td>\u003Ctd>4.50%\u003C/td>\u003Ctd>$97.51\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Arts and entertainment\u003C/td>\u003Ctd>12.75%\u003C/td>\u003Ctd>$1.63\u003C/td>\u003Ctd>5.91%\u003C/td>\u003Ctd>$26.84\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Attorneys and legal services\u003C/td>\u003Ctd>5.87%\u003C/td>\u003Ctd>$9.87\u003C/td>\u003Ctd>5.55%\u003C/td>\u003Ctd>$131.63\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Automotive: for sale\u003C/td>\u003Ctd>8.28%\u003C/td>\u003Ctd>$2.27\u003C/td>\u003Ctd>6.01%\u003C/td>\u003Ctd>$44.26\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Automotive: repair, service, and parts\u003C/td>\u003Ctd>5.56%\u003C/td>\u003Ctd>$4.35\u003C/td>\u003Ctd>15.51%\u003C/td>\u003Ctd>$29.96\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Beauty and personal care\u003C/td>\u003Ctd>6.75%\u003C/td>\u003Ctd>$4.62\u003C/td>\u003Ctd>10.35%\u003C/td>\u003Ctd>$39.25\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Business services\u003C/td>\u003Ctd>6.10%\u003C/td>\u003Ctd>$5.87\u003C/td>\u003Ctd>4.85%\u003C/td>\u003Ctd>$93.69\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Career and employment\u003C/td>\u003Ctd>5.88%\u003C/td>\u003Ctd>$5.81\u003C/td>\u003Ctd>3.05%\u003C/td>\u003Ctd>$67.36\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Dentists and dental services\u003C/td>\u003Ctd>5.66%\u003C/td>\u003Ctd>$8.00\u003C/td>\u003Ctd>10.67%\u003C/td>\u003Ctd>$72.97\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Education and instruction\u003C/td>\u003Ctd>7.56%\u003C/td>\u003Ctd>$4.81\u003C/td>\u003Ctd>13.14%\u003C/td>\u003Ctd>$77.48\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Finance and insurance\u003C/td>\u003Ctd>9.83%\u003C/td>\u003Ctd>$3.39\u003C/td>\u003Ctd>2.64%\u003C/td>\u003Ctd>$74.44\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Furniture\u003C/td>\u003Ctd>6.57%\u003C/td>\u003Ctd>$3.97\u003C/td>\u003Ctd>2.99%\u003C/td>\u003Ctd>$106.70\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Health and fitness\u003C/td>\u003Ctd>5.81%\u003C/td>\u003Ctd>$6.17\u003C/td>\u003Ctd>6.94%\u003C/td>\u003Ctd>$67.36\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Home and home improvement\u003C/td>\u003Ctd>6.47%\u003C/td>\u003Ctd>$8.33\u003C/td>\u003Ctd>8.05%\u003C/td>\u003Ctd>$90.92\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Industrial and commercial\u003C/td>\u003Ctd>6.57%\u003C/td>\u003Ctd>$5.87\u003C/td>\u003Ctd>8.20%\u003C/td>\u003Ctd>$75.19\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Personal services\u003C/td>\u003Ctd>7.16%\u003C/td>\u003Ctd>$7.17\u003C/td>\u003Ctd>12.34%\u003C/td>\u003Ctd>$54.60\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Physicians and surgeons\u003C/td>\u003Ctd>6.61%\u003C/td>\u003Ctd>$4.76\u003C/td>\u003Ctd>12.43%\u003C/td>\u003Ctd>$40.04\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Real estate\u003C/td>\u003Ctd>7.61%\u003C/td>\u003Ctd>$3.22\u003C/td>\u003Ctd>3.70%\u003C/td>\u003Ctd>$102.51\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Restaurants and food\u003C/td>\u003Ctd>6.83%\u003C/td>\u003Ctd>$2.05\u003C/td>\u003Ctd>8.05%\u003C/td>\u003Ctd>$30.57\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Shopping, collectibles, and gifts\u003C/td>\u003Ctd>8.28%\u003C/td>\u003Ctd>$4.14\u003C/td>\u003Ctd>4.01%\u003C/td>\u003Ctd>$49.40\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Sports and recreation\u003C/td>\u003Ctd>8.75%\u003C/td>\u003Ctd>$2.77\u003C/td>\u003Ctd>7.69%\u003C/td>\u003Ctd>$44.26\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Travel\u003C/td>\u003Ctd>9.32%\u003C/td>\u003Ctd>$2.14\u003C/td>\u003Ctd>5.83%\u003C/td>\u003Ctd>$44.70\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/google_ads_industry_benchmarks_2026_6b3372c99f.png\" alt=\"google-ads-industry-benchmarks-2026.png\" width=\"2160\" height=\"2632\">\u003C/p>\u003Cp>Want to report on Google Ads numbers? Check out this \u003Ca href=\"https://whatagraph.com/templates/ppc-report#google-ads-ameet-khabra\">Google Ads report template\u003C/a> we co-created with Ameet Khabra, Founder, Hop Skip Media agency. The template includes metrics that matter, like:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e640e54211cb439c8898f0eb5f4b9ef00\">Conversion rate\u003C/li>\u003Cli data-list-item-id=\"e942353e566d75e12e836c29fcbe5f789\">Total cost\u003C/li>\u003Cli data-list-item-id=\"e7aa02f9068163ce417e1d6655c9cea55\">Cost per conversion\u003C/li>\u003Cli data-list-item-id=\"e0242a4488aa553adb15611ebff896dab\">CPC, CTR, and more\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Google_ads_report_template_Ameet_Khabra_fbb3712fa5.png\" alt=\"Google Ads Report Template - An orange and white report showing key metrics, charts, and audience insights.\" width=\"1560\" height=\"5679\">\u003C/p>\u003Cp>Or want a cross-channel PPC report template instead? We've got \u003Ca href=\"https://whatagraph.com/blog/articles/ppc-reporting-examples\">10 PPC reporting examples\u003C/a> here. \u003C/p>\u003Ch2>Facebook/Meta Ads benchmarks for 2026\u003C/h2>\u003Cp>There are three datasets that carry this section, and they measure different worlds:\u003C/p>\u003Col>\u003Cli data-list-item-id=\"e13869f004a04110348589f1b741ba34c\">\u003Ca href=\"https://www.wordstream.com/blog/facebook-ads-benchmarks-2025\" target=\"_blank\" rel=\"noopener noreferrer\">WordStream’s 2025 Facebook benchmarks\u003C/a> cover U.S. campaigns reported separately by objective and industry: traffic versus leads.\u003C/li>\u003Cli data-list-item-id=\"e6f33b16078e54ce45e2583f3bfa06aea\">\u003Ca href=\"https://www.triplewhale.com/blog/facebook-ads-benchmarks\" target=\"_blank\" rel=\"noopener noreferrer\">Triple Whale's Meta benchmarks\u003C/a> cover nearly 35,000 ecommerce brands across full-year 2025, Facebook and Instagram combined.\u003C/li>\u003Cli data-list-item-id=\"efb2146d6719621b2cea8d6b6ee14107c\">Birch’s (formerly RevealBot) live trackers update weekly using hundreds of millions of dollars in monthly U.S. ad spend.\u003C/li>\u003C/ol>\u003Ch3>What is a good cost per click for Facebook ads?\u003C/h3>\u003Cp>\u003Cstrong>The median CPC for Facebook traffic campaigns is $0.70 across industries.\u003C/strong> For lead campaigns, it’s $1.92.\u003C/p>\u003Cp>There's a big difference between a lead-gen click that costs under a dollar in restaurants and one that costs almost $10 in dentistry: the customer is worth more.\u003C/p>\u003Cp>For ecommerce brands, reach became markedly more expensive in 2025. Triple Whale’s top-line Meta CPM rose 20.03% to $14.19, and every industry in its dataset saw CPM increase.\u003C/p>\u003Cp>\u003Ci>(Speaking of ecommerce, here's a \u003C/i>\u003Ca href=\"https://whatagraph.com/templates/ppc-report#meta-ads-ecommerce-lars-maat\">\u003Ci>Meta Ads report template\u003C/i>\u003C/a>\u003Ci> for ecommerce clients you can steal.)\u003C/i>\u003C/p>\u003Cp>As of July 2026, per Birch, the average Instagram CPC sits at \u003Ca href=\"https://app.bir.ch/instagram-advertising-costs/cpc-cost-per-click\" target=\"_blank\" rel=\"noopener noreferrer\">$1.34\u003C/a>, Facebook cost per lead at \u003Ca href=\"https://app.bir.ch/facebook-advertising-costs/cpl-cost-per-lead\" target=\"_blank\" rel=\"noopener noreferrer\">$34.64\u003C/a>, and Instagram CPL at \u003Ca href=\"https://app.bir.ch/instagram-advertising-costs/cpl-cost-per-lead\" target=\"_blank\" rel=\"noopener noreferrer\">$47.93\u003C/a>.\u003C/p>\u003Cp>\u003Cstrong>Note:\u003C/strong> Meta’s default CPC can count interactions such as reactions and media clicks. Birch uses cost per link click, which is usually what a performance marketer means when asking how much it costs to send someone somewhere.\u003C/p>\u003Ch3>Facebook ads ROAS benchmarks\u003C/h3>\u003Cp>The median ROAS across Meta in 2025 was 1.86, per Triple Whale's dataset of nearly 35,000 ecommerce brands. And 12 of 15 industries improved year over year, even as CPMs rose across every single one.\u003C/p>\u003Cp>Now for the harder question: 1.86 of \u003Ci>what\u003C/i>, exactly?\u003C/p>\u003Cp>Meta’s latest incremental-attribution rollout \u003Ca href=\"https://about.fb.com/news/2026/01/2026-ai-drives-performance/\" target=\"_blank\" rel=\"noopener noreferrer\">drove 24%\u003C/a> more incremental conversions than its standard attribution model in Q4 2025. And Meta's reported ROAS is one version of the truth to begin with—the platform grading its own homework, with its own attribution window and its own opinion of which sales belong to it.\u003C/p>\u003Cp>On Whatagraph, you can create your own definition of ROAS (apart from platform-reported ones) easily with \u003Ca href=\"https://help.whatagraph.com/en/articles/8271915-how-to-set-up-and-apply-custom-metrics\" target=\"_blank\" rel=\"noopener noreferrer\">Custom Metrics\u003C/a>. Just choose your channel or data source and create a custom formula that works to calculate ROAS. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Custom_metric_Facebook_Ads_MCP_0f900d7bc4.png\" alt=\"Custom metric - Facebook Ads MCP.png\" width=\"3600\" height=\"3159\">\u003C/p>\u003Cp>Then, you can apply this custom ROAS to all your reports, dashboards, and even AI tools like Claude or ChatGPT, so they always answer you back with your own definition of ROAS, not someone else's.\u003C/p>\u003Cp>Want to combine Facebook Ads data with Google Ads or map conversions with Hubspot. You can do so with \u003Ca href=\"https://help.whatagraph.com/en/articles/8926666-blended-sources-building-unified-views-from-multiple-data-sources\" target=\"_blank\" rel=\"noopener noreferrer\">Blended Sources\u003C/a>.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Blend_data_sources_Facebook_Ads_MCP_ad281cffc3.png\" alt=\"Blend data sources -  Facebook Ads MCP.png\" width=\"3600\" height=\"2274\">\u003C/p>\u003Cp>Or if you have dozens of sources and you want to report on them together, you'll love Source Groups. They let you combine multiple sources across diffeerent channels (e.g. Facebook Ads, Google Ads, and LinkedIn Ads) so you can:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e9797b582a6bde4ffcb5e7a6f45452ba9\">Aggregate metrics without custom formulas\u003C/li>\u003Cli data-list-item-id=\"e20ca87f958431dd503cbd9fdaf484663\">Report on cross-channel or single-source data more efficiently\u003C/li>\u003Cli data-list-item-id=\"ed9c909762d4e5b9e4b288f40174dbd37\">Keep your reporting organized and easier to manage\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Source_groups_Facebook_Ads_MCP_33387492d6.png\" alt=\"Source groups -  Facebook Ads MCP.png\" width=\"3600\" height=\"2138\">\u003C/p>\u003Cp>Again, you can add this blended data to your reports and dashboards, and push it to AI tools. \u003C/p>\u003Cp>This means all your external-facing reports, internal dashboards, and AI analytics tools all share ONE cleaned definitions and dimensions according to what makes sense for your business. Any team member or stakeholder can ask the same question to Claude and get back the same answers without any hallucinations or calculations happening on the fly. \u003C/p>\u003Ch3>Facebook and Meta Ads benchmarks by industry\u003C/h3>\u003Cp>In WordStream’s Facebook traffic data, shopping, collectibles, and gifts posts the highest CTR at 4.13% and the lowest CPC at $0.34.\u003C/p>\u003Cp>The lead campaigns redraw the map. For example, restaurants and food generate leads for $3.16 apiece, while dentists and dental services pay $76.71.\u003C/p>\u003Cp>For ecommerce, Triple Whale’s nearly 35,000-brand dataset gives us a broader Meta view across Facebook and Instagram:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Industry\u003C/th>\u003Cth>CTR\u003C/th>\u003Cth>CVR\u003C/th>\u003Cth>CPA\u003C/th>\u003Cth>ROAS\u003C/th>\u003C/tr>\u003C/thead>\u003Ctbody>\u003Ctr>\u003Ctd>Apparel and accessories\u003C/td>\u003Ctd>2.25%\u003C/td>\u003Ctd>1.46%\u003C/td>\u003Ctd>$36.76\u003C/td>\u003Ctd>2.18\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Beauty\u003C/td>\u003Ctd>2.27%\u003C/td>\u003Ctd>1.94%\u003C/td>\u003Ctd>$37.92\u003C/td>\u003Ctd>1.57\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Home and garden\u003C/td>\u003Ctd>2.22%\u003C/td>\u003Ctd>1.32%\u003C/td>\u003Ctd>$46.46\u003C/td>\u003Ctd>2.18\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Food and beverage\u003C/td>\u003Ctd>1.85%\u003C/td>\u003Ctd>2.02%\u003C/td>\u003Ctd>$38.15\u003C/td>\u003Ctd>1.56\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Health and wellness\u003C/td>\u003Ctd>2.70%\u003C/td>\u003Ctd>1.72%\u003C/td>\u003Ctd>$38.55\u003C/td>\u003Ctd>1.50\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Sports and outdoors\u003C/td>\u003Ctd>1.91%\u003C/td>\u003Ctd>1.28%\u003C/td>\u003Ctd>$43.89\u003C/td>\u003Ctd>2.28\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Toys, art, and collectibles\u003C/td>\u003Ctd>2.19%\u003C/td>\u003Ctd>1.52%\u003C/td>\u003Ctd>$34.87\u003C/td>\u003Ctd>1.93\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Pets and animals\u003C/td>\u003Ctd>2.13%\u003C/td>\u003Ctd>1.80%\u003C/td>\u003Ctd>$38.18\u003C/td>\u003Ctd>1.58\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Electronics\u003C/td>\u003Ctd>2.19%\u003C/td>\u003Ctd>1.20%\u003C/td>\u003Ctd>$49.48\u003C/td>\u003Ctd>1.92\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Lifestyle and boutique\u003C/td>\u003Ctd>2.28%\u003C/td>\u003Ctd>1.74%\u003C/td>\u003Ctd>$29.99\u003C/td>\u003Ctd>1.93\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Baby\u003C/td>\u003Ctd>1.91%\u003C/td>\u003Ctd>1.85%\u003C/td>\u003Ctd>$30.04\u003C/td>\u003Ctd>2.17\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Automotive\u003C/td>\u003Ctd>2.22%\u003C/td>\u003Ctd>1.30%\u003C/td>\u003Ctd>$34.15\u003C/td>\u003Ctd>2.54\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Books and music\u003C/td>\u003Ctd>2.34%\u003C/td>\u003Ctd>1.72%\u003C/td>\u003Ctd>$30.25\u003C/td>\u003Ctd>1.65\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Media and publishing\u003C/td>\u003Ctd>2.21%\u003C/td>\u003Ctd>1.56%\u003C/td>\u003Ctd>$33.78\u003C/td>\u003Ctd>1.17\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Travel accessories and luggage\u003C/td>\u003Ctd>2.19%\u003C/td>\u003Ctd>1.29%\u003C/td>\u003Ctd>$48.37\u003C/td>\u003Ctd>2.25\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cfigure class=\"image\">\u003Cimg style=\"aspect-ratio:2160/1956;\" src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/facebook_meta_ads_industry_benchmarks_2026_c78b63f17a.png\" alt=\"facebook-meta-ads-industry-benchmarks-2026.png\" width=\"2160\" height=\"1956\">\u003C/figure>\u003Cp>The table doesn’t produce one obvious winner; health and wellness has the highest CTR at 2.70%, but a 1.50 ROAS. The strongest click rate, conversion rate, and return belong to three different industries. That’s why a Meta benchmark works best as a row of connected numbers.\u003C/p>\u003Ch2>LinkedIn Ads benchmarks for 2026\u003C/h2>\u003Cp>What are the LinkedIn Ads benchmarks for 2026? \u003Cstrong>Expect a CTR between 0.5% and 0.7%, a CPC between roughly $7 and $11, and a cost-per-mile (CPM) from about $40 to $78.\u003C/strong>\u003C/p>\u003Cp>But Tthe real answer depends on \u003Ci>whose\u003C/i> LinkedIn you're advertising on.\u003C/p>\u003Cp>\u003Ca href=\"https://cdn.dreamdata.io/downloads/Benchmarks-Report-2026-Final-Digital.pdf?ajs_event=emailClicked&ajs_uid=1e92fd96f136b9cd3aeedce3629b9957a99a33a6&utm_campaign=Growth%3A+LinkedIn-Ads-Benchmark-Report+%28sign+up%29&utm_medium=email_action&utm_source=transactional\">Dreamdata’s broad B2B dataset\u003C/a> puts LinkedIn at a 0.57% CTR, $6.88 CPC, $39.48 CPM, and 1.21 ROAS. \u003Ca href=\"https://zenabm.com/linkedin-abm-benchmarks-report\">ZenABM’s account-based marketing data\u003C/a> puts the typical company at a 0.69% CTR, $11.04 CPC, $78.30 CPM, and 1.62 ROAS.\u003C/p>\u003Cp>Both are 2026 reports built from 2025 performance data, but they measure different versions of LinkedIn.\u003C/p>\u003Cp>Dreamdata aggregates campaign and customer-journey data from thousands of B2B customers, covering more than 66 million sessions and 3.5 million journeys. ZenABM analyzes 161,256 ads from 211 companies across 29 countries, representing $5.5 million in LinkedIn ABM spend.\u003C/p>\u003Cp>\u003Cstrong>Note:\u003C/strong> Dreamdata reports monetary figures in euros. I converted them at \u003Ca href=\"https://wise.com/in/currency-converter/eur-to-usd-rate?amount=1\">€1 = $1.15\u003C/a> as of July 31, 2026 and rounded the results. The original values are \u003Ca href=\"https://cdn.dreamdata.io/downloads/Benchmarks-Report-2026-Final-Digital.pdf?ajs_event=emailClicked&ajs_uid=1e92fd96f136b9cd3aeedce3629b9957a99a33a6&utm_campaign=Growth%3A+LinkedIn-Ads-Benchmark-Report+%28sign+up%29&utm_medium=email_action&utm_source=transactional\">in the report\u003C/a>.\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Dataset\u003C/th>\u003Cth>Scope\u003C/th>\u003Cth>CTR\u003C/th>\u003Cth>CPC\u003C/th>\u003Cth>CPM\u003C/th>\u003Cth>ROAS\u003C/th>\u003C/tr>\u003C/thead>\u003Ctbody>\u003Ctr>\u003Ctd>Dreamdata\u003C/td>\u003Ctd>Broad B2B advertising\u003C/td>\u003Ctd>0.57%\u003C/td>\u003Ctd>$6.88\u003C/td>\u003Ctd>$39.48\u003C/td>\u003Ctd>1.21\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>ZenABM\u003C/td>\u003Ctd>LinkedIn ABM campaigns\u003C/td>\u003Ctd>0.69%\u003C/td>\u003Ctd>$11.04\u003C/td>\u003Ctd>$78.30\u003C/td>\u003Ctd>1.62\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/linkedin_ads_benchmarks_by_dataset_2026_2a3a20ee3f.png\" alt=\"linkedin-ads-benchmarks-by-dataset-2026.png\" width=\"2160\" height=\"858\">\u003C/p>\u003Ch3>What is a good CTR for LinkedIn Ads?\u003C/h3>\u003Cp>A broad LinkedIn CTR benchmark sits between 0.57% and 0.69% across the two reports. That’s a good first check, but ad format is arguably the better one.\u003C/p>\u003Cp>ZenABM reports the following medians:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>LinkedIn ad format\u003C/th>\u003Cth>CTR\u003C/th>\u003Cth>CPC\u003C/th>\u003Cth>CPM\u003C/th>\u003C/tr>\u003C/thead>\u003Ctbody>\u003Ctr>\u003Ctd>Thought Leader Ads\u003C/td>\u003Ctd>2.68%\u003C/td>\u003Ctd>$2.29\u003C/td>\u003Ctd>$49.37\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Lead Gen Form ads\u003C/td>\u003Ctd>0.45%\u003C/td>\u003Ctd>$12.33\u003C/td>\u003Ctd>$75.59\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Single-image ads\u003C/td>\u003Ctd>0.42%\u003C/td>\u003Ctd>$13.23\u003C/td>\u003Ctd>$59.15\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Carousel ads\u003C/td>\u003Ctd>0.32%\u003C/td>\u003Ctd>$13.30\u003C/td>\u003Ctd>$45.28\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Document ads\u003C/td>\u003Ctd>0.30%\u003C/td>\u003Ctd>$12.05\u003C/td>\u003Ctd>$72.02\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Video ads\u003C/td>\u003Ctd>0.24%\u003C/td>\u003Ctd>$15.61\u003C/td>\u003Ctd>$38.94\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cfigure class=\"image\">\u003Cimg style=\"aspect-ratio:2160/1204;\" src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/linkedin_ads_benchmarks_by_format_2026_99f0a95dc5.png\" alt=\"linkedin-ads-benchmarks-by-format-2026.png\" width=\"2160\" height=\"1204\">\u003C/figure>\u003Cp>The document-ad sample is small, so treat that row as directional. See how Thought Leader Ads appear to flatten every other format at 2.68% CTR. Then you ask how many people left LinkedIn, and the median falls to 0.29% landing-page CTR.\u003C/p>\u003Ch3>What is a good CPC for LinkedIn Ads?\u003C/h3>\u003Cp>Dreamdata’s broad B2B data puts LinkedIn CPC at $6.88. ZenABM’s median for account-based campaigns is $11.04.\u003C/p>\u003Cp>Even within one platform, “LinkedIn CPC” can describe two very different purchases. ZenABM’s top performers recorded a 0.21% CTR and $21.91 CPC, both worse than its typical company. They also generated $15.20 in influenced pipeline per ad dollar and a 2.79 ROAS.\u003C/p>\u003Cp>ZenABM notes that high contract values help drive that performance, but the broader point holds: the click was expensive because the \u003Ci>account\u003C/i> behind it could be worth considerably more.\u003C/p>\u003Cp>\u003Cstrong>For LinkedIn, therefore, a good CPC reaches the intended companies and buying roles at a cost the eventual deal can support.\u003C/strong>\u003C/p>\u003Ch3>LinkedIn Ads ROAS benchmarks\u003C/h3>\u003Cp>Dreamdata reports a 1.21 LinkedIn ROAS, up from 1.13 the previous year. ZenABM records a higher median of 1.62 for LinkedIn ABM programs, rising to 2.79 among its top performers.\u003C/p>\u003Cp>ZenABM also reports $5.21 in influenced pipeline per ad dollar for the typical company. Keep that separate from ROAS:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"ead939473b1a6007dfe77ffdab25288ae\">Pipeline per dollar compares influenced opportunity value with ad spend.\u003C/li>\u003Cli data-list-item-id=\"e00145aebc5df53a9b1c2aeb1d5a9dcdc\">ROAS compares attributed closed revenue with ad spend.\u003C/li>\u003C/ul>\u003Cp>The attribution method is important here too. Dreamdata calculates ROAS from closed-won deals over 12 months using a data-driven model, with impressions excluded and extreme outliers filtered. ZenABM, on the other hand, combines LinkedIn Campaign Manager and CRM data and uses impression-based attribution for influenced pipeline.\u003C/p>\u003Cp>LinkedIn also might not make sense inside a monthly report. That’s because Dreamdata puts the average B2B customer journey at 272 days and the average time from a first LinkedIn ad impression to revenue at 281 days.\u003C/p>\u003Ch3>LinkedIn Ads industry benchmarks\u003C/h3>\u003Cp>The latest LinkedIn Ads benchmarks by industry come from ZenABM’s account-based advertising data. The detailed performance table reports averages rather than medians, so compare these rows with one another, not directly with the median account figures above.\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Industry\u003C/th>\u003Cth>Average CTR\u003C/th>\u003Cth>Average CPC\u003C/th>\u003Cth>Average CPM\u003C/th>\u003C/tr>\u003C/thead>\u003Ctbody>\u003Ctr>\u003Ctd>Software development\u003C/td>\u003Ctd>1.09%\u003C/td>\u003Ctd>$10.95\u003C/td>\u003Ctd>$70.14\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>IT services and consulting\u003C/td>\u003Ctd>1.04%\u003C/td>\u003Ctd>$11.62\u003C/td>\u003Ctd>$69.25\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Advertising services\u003C/td>\u003Ctd>1.08%\u003C/td>\u003Ctd>$12.77\u003C/td>\u003Ctd>$65.06\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Technology, information, and internet\u003C/td>\u003Ctd>1.31%\u003C/td>\u003Ctd>$8.70\u003C/td>\u003Ctd>$74.20\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cfigure class=\"image\">\u003Cimg style=\"aspect-ratio:2160/1036;\" src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/linkedin_ads_industry_benchmarks_2026_9648a0e8b1.png\" alt=\"linkedin-ads-industry-benchmarks-2026.png\" width=\"2160\" height=\"1036\">\u003C/figure>\u003Cp>\u003Cstrong>ZenABM’s sample leans toward technology companies, so these LinkedIn Ads industry benchmarks are most useful for B2B technology and services teams running formal ABM programs.\u003C/strong>\u003C/p>\u003Cp>The down-funnel sample becomes thinner still. For example, software development is the only named industry for which ZenABM publishes a dedicated pipeline-efficiency cut: a median 1.63 ROAS and $6.89 in influenced pipeline per ad dollar.\u003C/p>\u003Cp>The unit changes the verdict.\u003C/p>\u003Cp>In Dreamdata’s dataset, LinkedIn has the lowest cost per company influenced: $80.63, compared with $148.01 for Meta and $126.93 for Google Search. The report also finds that the average B2B deal involves 10 stakeholders.\u003C/p>\u003Cp>The other problem is that LinkedIn doesn’t travel alone in a B2B report.\u003C/p>\u003Cp>The numbers sit beside Google Ads, and somewhere above both is a single CPL or CAC target. Then the definitions start to drift. LinkedIn counts a Lead Gen Form submission; Google imports a qualified lead from the CRM; and one region waits for a booked demo; another reports the form fill.\u003C/p>\u003Cp>Each number may be correct inside its own dashboard, but together, they’re one column with three meanings.\u003C/p>\u003Cp>Whatagraph’s \u003Ca href=\"https://help.whatagraph.com/en/articles/9971629-source-groups-aggregate-metrics-across-multiple-data-sources\">Source Groups\u003C/a> can bring LinkedIn and Google Ads accounts, or several regional accounts, into one reporting view. Custom Metrics let you define CPL or CAC once and use the same formula and name wherever that data appears.\u003C/p>\u003Cp>Change the definition later, and you update the metric rather than rebuilding every report.\u003C/p>\u003Cp>Want a report template to get started with? Check out this \u003Ca href=\"https://whatagraph.com/templates/ppc-report#linkedin-ads-patrick-cumming\">LinkedIn Ads report\u003C/a> co-created with \u003Ca href=\"https://www.linkedin.com/in/patrick-james-cumming/\" target=\"_blank\" rel=\"noopener noreferrer\">Patrick Cumming\u003C/a>, Founder at Ad Juice agency. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Linked_In_ads_report_template_Patrick_Cumming_1_66eed7edf5.png\" alt=\"LinkedIn Ads Report Template - A well-organized LinkedIn Ads performance report.\" width=\"1560\" height=\"2907\">\u003C/p>\u003Ch2>Bing/Microsoft Ads benchmarks for 2026\u003C/h2>\u003Cp>First, the name. \u003Ca href=\"https://help.ads.microsoft.com/#apex/ads/en/60224/0:~:text=Bing%20Ads%20is%20now%20Microsoft%20Advertising.%20We%20have%20updated%20our%20Agreement%20and%20the%20new%20name%20for%20our%20commercial%20business%20across%20all%20our%20markets%20globally%20is%20now%20Microsoft%20Advertising.%20You%20can%20read%20about%20our%20name%20change%20here%3A%20Bing%20Ads%20Is%20Now%20Microsoft%20Advertising.\" target=\"_blank\" rel=\"noopener noreferrer\">Bing Ads became Microsoft Advertising in 2019\u003C/a>, but a lot of \u003Ca href=\"https://www.linkedin.com/posts/hanakobzova_do-you-still-call-it-bing-ads-its-been-activity-7455496167548776448-7hQt?utm_source=share&utm_medium=member_desktop&rcm=ACoAACbSH_cBQIasj0xo5lwJ7xQQiyi_4x9UW60\" target=\"_blank\" rel=\"noopener noreferrer\">PPC marketers still call it Bing\u003C/a> out of habit, so Bing it is.\u003C/p>\u003Cp>Even then, Bing is shorthand. \u003Ca href=\"https://about.ads.microsoft.com/en/solutions/ad-products-formats/search\" target=\"_blank\" rel=\"noopener noreferrer\">Microsoft Search campaigns\u003C/a> can also run across partner sites such as Yahoo, AOL, DuckDuckGo, and Ecosia, depending on your settings. Your account-wide benchmark may therefore include more than Bing traffic.\u003C/p>\u003Cp>Second, you’ve already seen the largest current search benchmark dataset that includes Microsoft Ads. LocaliQ’s $5.42 CPC and 6.64% CTR blend Google and Microsoft campaigns, with roughly 15%-20% of the budget going to Microsoft. That’s useful context, but not a clean Bing number.\u003C/p>\u003Ch3>Is Bing Ads cheaper than Google Ads?\u003C/h3>\u003Cp>In \u003Ca href=\"https://brightbid.com/blog/google-ads-vs-bing-ads-cpc-data/\" target=\"_blank\" rel=\"noopener noreferrer\">BrightBid’s current B2B comparison\u003C/a>, yes.\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Metric\u003C/th>\u003Cth>Bing Ads\u003C/th>\u003Cth>Google Ads\u003C/th>\u003Cth>What’s the difference?\u003C/th>\u003C/tr>\u003C/thead>\u003Ctbody>\u003Ctr>\u003Ctd>Average click-through rate\u003C/td>\u003Ctd>3.10%\u003C/td>\u003Ctd>3.25%\u003C/td>\u003Ctd>Google is higher by 0.15 percentage points.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Average cost-per-click\u003C/td>\u003Ctd>$1.45\u003C/td>\u003Ctd>$2.85\u003C/td>\u003Ctd>Bing is 49% cheaper.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Average conversion rate\u003C/td>\u003Ctd>3.50%\u003C/td>\u003Ctd>4.10%\u003C/td>\u003Ctd>Google is higher by 0.60 percentage points.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Average cost per acquisition\u003C/td>\u003Ctd>$38.50\u003C/td>\u003Ctd>$48.00\u003C/td>\u003Ctd>Bing is 20% cheaper.\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/bing_ads_vs_google_ads_benchmarks_2026_fa729ef519.png\" alt=\"bing-ads-vs-google-ads-benchmarks-2026.png\" width=\"2160\" height=\"1026\">\u003C/p>\u003Cp>Google won the engagement and conversion-rate columns, but only narrowly. Bing’s cheaper auction more than covered the gap, leaving it with a 20% lower acquisition cost.\u003C/p>\u003Cp>\u003Ca href=\"https://www.lionheartsearch.com/paid-search-ads-blog/microsoft-ads-vs-google-ads-an-honest-comparison-for-2026\">Lionheart’s 2026 agency estimates\u003C/a> land in much the same place, at approximately $1.54 per click on Microsoft Ads versus $2.96 on Google. The agency estimates that Microsoft CPCs run 33%-60% lower for comparable keywords.\u003C/p>\u003Cp>The answer, then, is not that Bing is always cheaper; it’s that the best current side-by-side data gives you good reason to test whether it’s cheaper for the same searches in your \u003Ci>own\u003C/i> account.\u003C/p>\u003Ch3>Bing Ads CPC benchmarks\u003C/h3>\u003Cp>\u003Cstrong>A practical 2026 \u003C/strong>\u003Ca href=\"https://whatagraph.com/bing-ads-dashboard-reports\">\u003Cstrong>Bing Ads\u003C/strong>\u003C/a>\u003Cstrong> CPC benchmark is roughly $1.45 to $1.54 in the two current agency datasets available.\u003C/strong> BrightBid reports $1.45 across its B2B clients.\u003C/p>\u003Cp>But industry, device, and competition can move that figure quickly. For instance, Lionheart estimates that legal keywords costing $8-$14 on Google may cost $5-$9 on Microsoft.\u003C/p>\u003Cp>Why is the auction cheaper at all? Because it's emptier; agencies put Microsoft's share of typical search budgets at around 6%, and both Lionheart and BrightBid, independently, recommend allocating 10%-25% of search spend to it.\u003C/p>\u003Cp>Microsoft also has a specific B2B advantage. You can \u003Ca href=\"https://help.ads.microsoft.com/apex/index/3/en/56905\">use LinkedIn profile data\u003C/a> to adjust bids by company, industry, or job function, and it lets you bid differently when Microsoft recognizes someone in the group.\u003C/p>\u003Cp>That's search-priced clicks for audiences that cost $11.04 apiece on LinkedIn itself, per ZenABM's data earlier in this guide. The trade-off is device. \u003Cstrong>Bing's audience lives overwhelmingly on desktop, so mobile-heavy categories should stay Google-weighted.\u003C/strong>\u003C/p>\u003Cp>Google and Bing are easiest to compare while they’re still in a table. Once the campaigns are live, the numbers retreat to separate dashboards.\u003C/p>\u003Cp>A blended CPC must divide total Google and Microsoft spend by their combined clicks, while a blended conversion rate must divide combined conversions by combined clicks.\u003C/p>\u003Cp>Whatagraph’s Source Groups can bring \u003Ca href=\"https://whatagraph.com/bing-ads-dashboard-reports#:~:text=Once%20you%20create,our%20marketing%20dashboards!\" target=\"_blank\" rel=\"noopener noreferrer\">Google Ads and Microsoft Advertising accounts into one cross-channel view\u003C/a> and aggregate the metrics they share. When campaign dimensions or fields need to be matched more deliberately, a Blended Source can merge them into one structured dataset.\u003C/p>\u003Ch3>Bing Ads CTR benchmarks\u003C/h3>\u003Cp>The most defensible current figure here is BrightBid’s 3.10% CTR for Microsoft Ads, compared with 3.25% for Google in the same B2B dataset.\u003C/p>\u003Cp>You’ll also see 2.83% quoted as the average Bing Ads CTR. That number comes from WordStream’s platform-specific study \u003Ca href=\"https://www.wordstream.com/blog/ws/2017/11/06/bing-ads-performance-benchmarks\">published in 2017\u003C/a>. That’s useful historical context, but it’s not a 2026 benchmark.\u003C/p>\u003Ch2>TikTok Ads benchmarks for 2026\u003C/h2>\u003Cp>\u003Ca href=\"https://www.triplewhale.com/blog/tiktok-benchmarks\">\u003Cstrong>Triple Whale’s full-year 2025 ecommerce data\u003C/strong>\u003C/a> \u003Cstrong>puts TikTok at a 1.77% CTR, $13.26 CPM, 2.01% conversion rate, $32.74 CPA, and 2.21 ROAS.\u003C/strong>\u003C/p>\u003Cp>\u003Ca href=\"https://www.wordstream.com/blog/tiktok-ads-costnoopener\">WordStream’s broader 2026 cost guide\u003C/a> offers directional ranges instead: $0.30 to $1.50 per click, $4 to $10 per 1,000 impressions, and $0.01 to $0.07 per video view.\u003C/p>\u003Ch3>Which KPIs should you track for TikTok advertising?\u003C/h3>\u003Cp>TikTok’s \u003Ca href=\"https://ads.tiktok.com/help/article/all-metrics?lang=en\">reporting glossary\u003C/a> organizes creative performance around 2-second video views, 6-second views, completion thresholds at 25%/50%/75%/100%, and average play time.\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>KPI\u003C/th>\u003Cth>The question it answers\u003C/th>\u003C/tr>\u003C/thead>\u003Ctbody>\u003Ctr>\u003Ctd>Two-second video views\u003C/td>\u003Ctd>Did the opening frame, line, or visual stop the scroll?\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Six-second video views\u003C/td>\u003Ctd>Did viewers stay beyond the initial hook?\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Views at 25%, 50%, 75%, and 100%\u003C/td>\u003Ctd>At what point did viewers begin to leave?\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Average play time\u003C/td>\u003Ctd>How long did the average viewer keep watching?\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>CTR and CPC\u003C/td>\u003Ctd>Did that attention produce site traffic, and what did each click cost?\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>CVR and CPA\u003C/td>\u003Ctd>Did those clicks convert, and at what cost?\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>ROAS\u003C/td>\u003Ctd>Did the attributed revenue justify the ad spend?\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp>\u003Cstrong>Note that hook rate and hold rate aren't native TikTok metrics.\u003C/strong> TikTok Ads Manager gives you the inputs, including 2-second views, 6-second views, and completion checkpoints, and then you build the ratios yourself. That means every hook rate you've ever been shown was somebody else’s calculation.\u003C/p>\u003Cp>But TikTok’s standard six-second view can \u003Ci>also\u003C/i> count:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e539d11b098d62f49ab39af6ddf6552f3\">A video shorter than six seconds that was completed.\u003C/li>\u003Cli data-list-item-id=\"e59fa2e20df90aeea69a44c185e60919f\">An engagement during the first six seconds.\u003C/li>\u003C/ul>\u003Cp>The hook rate is often calculated as 2-second video views divided by impressions. \u003Ca href=\"https://ads.tiktok.com/help/article/video-play\">TikTok counts a 2-second view\u003C/a> when the video plays at least two seconds within a single impression, replays excluded, so the ratio reads cleanly as a scroll-stop test.\u003C/p>\u003Cp>But the hold rate is where reports diverge. While some teams divide 6-second views by 2-second views, others divide views-at-25%-completion by 2-second views.\u003C/p>\u003Cp>TikTok publishes the definitions, but not a credible all-industry benchmark for hook or hold rate. For those derived KPIs, your own rolling median, segmented by objective, audience, and video length, is the more defensible comparison.\u003C/p>\u003Ch3>TikTok cost and conversion benchmarks\u003C/h3>\u003Cp>Triple Whale’s 2025 ecommerce data shows TikTok becoming better at generating clicks and less efficient at turning them into revenue:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Metric\u003C/th>\u003Cth>2025 benchmark\u003C/th>\u003Cth>Year-over-year change\u003C/th>\u003C/tr>\u003C/thead>\u003Ctbody>\u003Ctr>\u003Ctd>CTR\u003C/td>\u003Ctd>1.77%\u003C/td>\u003Ctd>+13.74%\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>CPM\u003C/td>\u003Ctd>$13.26\u003C/td>\u003Ctd>+16.00%\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Conversion rate\u003C/td>\u003Ctd>2.01%\u003C/td>\u003Ctd>–6.20%\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>CPA\u003C/td>\u003Ctd>$32.74\u003C/td>\u003Ctd>+8.64%\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>ROAS\u003C/td>\u003Ctd>2.21\u003C/td>\u003Ctd>–5.70%\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>AOV\u003C/td>\u003Ctd>$74.12\u003C/td>\u003Ctd>+2.68%\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp>More people clicked, but a smaller share converted. Where reach became more expensive, CPA rose, and ROAS fell.\u003C/p>\u003Cp>That’s also why a 2.21 ROAS shouldn’t be read as TikTok’s passing grade. The number is the top-line result for ecommerce brands in this particular dataset. Whether it works for you depends on margin, customer lifetime value, returns, and fees.\u003C/p>\u003Ch3>TikTok Ads benchmarks by industry\u003C/h3>\u003Cp>Triple Whale presents the industry figures as medians. The top-line figures use a different aggregate cut, so the vertical rows will not necessarily reconcile with the overall benchmark:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Industry\u003C/th>\u003Cth>CTR\u003C/th>\u003Cth>CPM\u003C/th>\u003Cth>CVR\u003C/th>\u003Cth>CPA\u003C/th>\u003Cth>ROAS\u003C/th>\u003C/tr>\u003C/thead>\u003Ctbody>\u003Ctr>\u003Ctd>Apparel and accessories\u003C/td>\u003Ctd>0.69%\u003C/td>\u003Ctd>$4.24\u003C/td>\u003Ctd>2.37%\u003C/td>\u003Ctd>$21.85\u003C/td>\u003Ctd>2.49\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Beauty\u003C/td>\u003Ctd>0.58%\u003C/td>\u003Ctd>$5.28\u003C/td>\u003Ctd>2.19%\u003C/td>\u003Ctd>$18.82\u003C/td>\u003Ctd>0.74\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Home and garden\u003C/td>\u003Ctd>0.68%\u003C/td>\u003Ctd>$5.69\u003C/td>\u003Ctd>2.42%\u003C/td>\u003Ctd>$21.36\u003C/td>\u003Ctd>1.97\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Food and beverage\u003C/td>\u003Ctd>0.58%\u003C/td>\u003Ctd>$6.33\u003C/td>\u003Ctd>2.17%\u003C/td>\u003Ctd>$19.84\u003C/td>\u003Ctd>0.49\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Toys, art, and collectibles\u003C/td>\u003Ctd>0.58%\u003C/td>\u003Ctd>$4.56\u003C/td>\u003Ctd>2.38%\u003C/td>\u003Ctd>$20.94\u003C/td>\u003Ctd>1.55\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Sports and outdoors\u003C/td>\u003Ctd>0.52%\u003C/td>\u003Ctd>$3.79\u003C/td>\u003Ctd>1.49%\u003C/td>\u003Ctd>$19.83\u003C/td>\u003Ctd>1.39\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Electronics\u003C/td>\u003Ctd>0.73%\u003C/td>\u003Ctd>$5.17\u003C/td>\u003Ctd>1.85%\u003C/td>\u003Ctd>$31.25\u003C/td>\u003Ctd>1.68\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Health and wellness\u003C/td>\u003Ctd>0.57%\u003C/td>\u003Ctd>$5.34\u003C/td>\u003Ctd>1.68%\u003C/td>\u003Ctd>$16.87\u003C/td>\u003Ctd>0.72\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Pets and animals\u003C/td>\u003Ctd>0.49%\u003C/td>\u003Ctd>$5.21\u003C/td>\u003Ctd>1.91%\u003C/td>\u003Ctd>$13.46\u003C/td>\u003Ctd>0.08\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Lifestyle and boutique\u003C/td>\u003Ctd>0.57%\u003C/td>\u003Ctd>$4.25\u003C/td>\u003Ctd>2.16%\u003C/td>\u003Ctd>$25.43\u003C/td>\u003Ctd>1.88\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cfigure class=\"image\">\u003Cimg style=\"aspect-ratio:2160/1578;\" src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/tiktok_ads_industry_benchmarks_2026_1c953c113a.png\" alt=\"tiktok-ads-industry-benchmarks-2026.png\" width=\"2160\" height=\"1578\">\u003C/figure>\u003Cp>Once again, the columns refuse to elect one winner. Where electronics has the highest CTR but also the highest CPA, home and garden leads on conversion rate; while apparel and accessories produces the strongest ROAS.\u003C/p>\u003Cp>TikTok introduces one final reporting problem. The platform’s attention metrics don’t translate neatly to the rest of paid social. If you put them all under video views, your cross-channel chart then measures several different achievements.\u003C/p>\u003Cp>Whatagraph’s \u003Ca href=\"https://help.whatagraph.com/en/articles/13171977-how-to-configure-value-types-and-aggregation-for-custom-metrics\">Custom Metrics let you define\u003C/a> TikTok hook rate or hold rate once from the underlying metrics and keep the formula consistent across reports.\u003C/p>\u003Cp>\u003Cimg src=\"data:image/png;base64,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\" alt=\"\" width=\"426\" height=\"380\">\u003C/p>\u003Cp>You can also standardize the names shown across sources while preserving what each platform measures. The \u003Ca href=\"https://whatagraph.com/blog/articles/cross-channel-marketing-report\">cross-channel dashboard\u003C/a> becomes easier to read without pretending that a TikTok two-second view and another platform’s video view are the same event.\u003C/p>\u003Ch2>Pinterest Ads benchmarks for 2026\u003C/h2>\u003Cp>\u003Ca href=\"https://www.webfx.com/blog/social-media/pinterest-marketing-benchmarks/\">WebFX’s latest U.S. campaign data\u003C/a> combine WebFX’s internal campaign performance with third-party research and represent median results from hundreds of active U.S. campaigns during 2024 and 2025:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Metric\u003C/th>\u003Cth>Pinterest Ads benchmark\u003C/th>\u003C/tr>\u003C/thead>\u003Ctbody>\u003Ctr>\u003Ctd>Click-through rate\u003C/td>\u003Ctd>0.15%-0.25%\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Cost per click\u003C/td>\u003Ctd>$0.50-$1.50\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Cost per engagement\u003C/td>\u003Ctd>$0.10-$0.30\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Conversion rate\u003C/td>\u003Ctd>2%-4%\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp>\u003Ca href=\"https://help.pinterest.com/en/business/article/pinterest-description-of-methodology\">Pinterest measures\u003C/a> two related actions:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"efa9b4d69836125e81e7e6add4cdcba02\">A Pin click is an in-unit interaction that can lead to content on or off Pinterest.\u003C/li>\u003Cli data-list-item-id=\"eebc56883b27451a81c5db39860ca0e5b\">An outbound click redirects the user to another web destination.\u003C/li>\u003C/ul>\u003Cp>Pinterest also charges advertisers for Pin clicks rather than outbound clicks. A low CPC can therefore describe inexpensive interaction with the Pin without necessarily describing equally inexpensive website traffic.\u003C/p>\u003Cp>\u003Cstrong>A practical Pinterest Ads CPC benchmark is $0.50-$1.50 based on WebFX’s campaign-performance dataset.\u003C/strong> But its \u003Ca href=\"https://www.webfx.com/social-media/pricing/how-much-does-pinterest-advertising-cost/\">separate survey of 270 marketers\u003C/a> produced lower self-reported costs:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Reported cost\u003C/th>\u003Cth>Share of marketers\u003C/th>\u003C/tr>\u003C/thead>\u003Ctbody>\u003Ctr>\u003Ctd>CPC of $0.20 or less\u003C/td>\u003Ctd>43%\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>CPM of $1.50 or less\u003C/td>\u003Ctd>52%\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Cost per conversion of $8 or less\u003C/td>\u003Ctd>66%\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp>These figures answer a different question. The campaign benchmark summarizes observed performance across campaigns; the survey records the ranges marketers said \u003Ci>they\u003C/i> paid.\u003C/p>\u003Cp>The CPC distribution is also wide. Around 11% of respondents reported paying more than $3 per click, while another 26% paid no more than 10¢. Your industry, targeting, placement, bid strategy, and the type of click being counted can move the result considerably.\u003C/p>\u003Cp>WebFX places the typical Promoted Pin conversion rate at 2%-4%, rising to 5%-8% for luxury and home goods campaigns.\u003C/p>\u003Cp>But a Pinterest conversion rate depends on more than how many people bought. \u003Ca href=\"https://help.pinterest.com/en/business/article/conversions-campaigns\">Pinterest lets advertisers\u003C/a> use one-, seven-, or 30-day post-click and post-view lookback windows. A longer window can capture purchases made after someone discovered or saved a product, but it may also give Pinterest credit for more conversions than a shorter last-click report does.\u003C/p>\u003Cp>So compare conversion rates only when the reports share:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e6ae08165a08b0a4a8b9e9c4996a562a8\">The same conversion event.\u003C/li>\u003Cli data-list-item-id=\"eea0ee2a398b6077a6015a0b07298e20e\">The same click and view windows.\u003C/li>\u003Cli data-list-item-id=\"efec43dff433d91028e03bdd7023ed28c\">The same attribution model.\u003C/li>\u003Cli data-list-item-id=\"e41ce09fba0466273f6a95485f8eb7e67\">The same treatment of new and returning customers.\u003C/li>\u003C/ul>\u003Ch2>Snapchat Ads benchmarks for 2026\u003C/h2>\u003Cp>\u003Ca href=\"https://adliftr.com/blog/snapchat-ads-cost-benchmarks-2026\">\u003Cstrong>AdLiftr’s early-2026 data\u003C/strong>\u003C/a> \u003Cstrong>puts the median Snapchat Ad at a 1.04% CTR and $0.84 CPC.\u003C/strong> For DTC ecommerce campaigns, the median cost to acquire a first-time purchaser was $23.40.\u003C/p>\u003Cp>The dataset covers 2,431 campaigns from 412 advertisers that spent a combined $11.4 million between February 1 and May 28, 2026.\u003C/p>\u003Cp>While this is sparkling clean methodology, remember that this is still \u003Ci>one\u003C/i> vendor’s customer base. DTC ecommerce made up 38% of the advertisers, mobile apps another 22%, and 58% of the campaigns ran in the U.S.\u003C/p>\u003Cp>So treat the results as a current mid-market reference.\u003C/p>\u003Ch3>Snapchat Ads CPC and CTR benchmarks\u003C/h3>\u003Cp>Across all objectives, AdLiftr recorded a $0.84 median CPC and 1.04% median CTR. While traffic campaigns bought cheaper clicks, conversion campaigns paid more for access to people the system considered likely to act.\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Metric\u003C/th>\u003Cth>Median\u003C/th>\u003Cth>25th-75th percentile\u003C/th>\u003C/tr>\u003C/thead>\u003Ctbody>\u003Ctr>\u003Ctd>CPC across all objectives\u003C/td>\u003Ctd>$0.84\u003C/td>\u003Ctd>$0.51-$1.34\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>CPC for traffic campaigns\u003C/td>\u003Ctd>$0.71\u003C/td>\u003Ctd>$0.43-$1.12\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>CPC for conversion campaigns\u003C/td>\u003Ctd>$1.18\u003C/td>\u003Ctd>$0.72-$1.94\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>CTR across all objectives\u003C/td>\u003Ctd>1.04%\u003C/td>\u003Ctd>0.61%-1.69%\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>CTR for Spotlight placements\u003C/td>\u003Ctd>1.36%\u003C/td>\u003Ctd>0.83%-2.18%\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>CTR for Story Ads\u003C/td>\u003Ctd>0.94%\u003C/td>\u003Ctd>0.55%-1.51%\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp>Spotlight produced the highest CTR in this dataset, while Stories accounted for the largest share of impressions. A campaign can therefore move above or below the overall 1.04% benchmark because its inventory mix changed, even when the creative itself did not.\u003C/p>\u003Ch3>Snapchat Ads CPM benchmarks\u003C/h3>\u003Cp>In AdLiftr’s dataset, CPMs were substantially higher for lower-funnel objectives:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Campaign objective\u003C/th>\u003Cth>Median CPM\u003C/th>\u003Cth>25th-75th percentile\u003C/th>\u003C/tr>\u003C/thead>\u003Ctbody>\u003Ctr>\u003Ctd>Awareness\u003C/td>\u003Ctd>$5.84\u003C/td>\u003Ctd>$3.20-$9.40\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Engagement\u003C/td>\u003Ctd>$9.10\u003C/td>\u003Ctd>$5.40-$13.60\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Traffic\u003C/td>\u003Ctd>$11.20\u003C/td>\u003Ctd>$6.80-$16.90\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Catalog sales\u003C/td>\u003Ctd>$19.40\u003C/td>\u003Ctd>$11.20-$28.90\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>App installs\u003C/td>\u003Ctd>$23.40\u003C/td>\u003Ctd>$14.90-$35.20\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>\u003Ca href=\"https://whatagraph.com/blog/articles/ppc-lead-generation\">Lead generation\u003C/a>\u003C/td>\u003Ctd>$24.80\u003C/td>\u003Ctd>$15.10-$39.40\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Conversions and purchases\u003C/td>\u003Ctd>$27.10\u003C/td>\u003Ctd>$17.40-$41.80\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp>CPMs for awareness inventory were less than one-quarter of those for conversions. But that does \u003Ci>not\u003C/i> make it four times more efficient. The awareness campaign is buying exposure, while the conversion campaign asks Snapchat to find people likely to complete a much rarer action.\u003C/p>\u003Ch3>Snapchat Ads CPA benchmarks by industry\u003C/h3>\u003Cp>AdLiftr reports the following median costs for a first purchase, install, or lead. Those outcomes aren’t interchangeable, so the table below names what each number buys:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Industry\u003C/th>\u003Cth>Measured outcome\u003C/th>\u003Cth>Median cost\u003C/th>\u003Cth>25th-75th percentile\u003C/th>\u003C/tr>\u003C/thead>\u003Ctbody>\u003Ctr>\u003Ctd>DTC apparel and accessories\u003C/td>\u003Ctd>First-time purchase\u003C/td>\u003Ctd>$19.80\u003C/td>\u003Ctd>$12.40-$32.10\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>DTC beauty and cosmetics\u003C/td>\u003Ctd>First-time purchase\u003C/td>\u003Ctd>$23.40\u003C/td>\u003Ctd>$14.20-$34.80\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>DTC food and beverage\u003C/td>\u003Ctd>First-time purchase\u003C/td>\u003Ctd>$28.90\u003C/td>\u003Ctd>$17.60-$44.20\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Mobile gaming apps\u003C/td>\u003Ctd>Install\u003C/td>\u003Ctd>$4.70\u003C/td>\u003Ctd>$2.10-$9.40\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Mobile utility apps\u003C/td>\u003Ctd>Install\u003C/td>\u003Ctd>$8.30\u003C/td>\u003Ctd>$3.80-$16.20\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Fintech and banking apps\u003C/td>\u003Ctd>Install\u003C/td>\u003Ctd>$34.10\u003C/td>\u003Ctd>$19.40-$58.70\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Local services\u003C/td>\u003Ctd>Lead\u003C/td>\u003Ctd>$42.80\u003C/td>\u003Ctd>$22.10-$71.30\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>B2B SaaS\u003C/td>\u003Ctd>Lead\u003C/td>\u003Ctd>$58.40\u003C/td>\u003Ctd>$31.20-$98.40\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp>The apparel category produced the lowest ecommerce CPA, while B2B SaaS had the highest cost per result in the table.\u003C/p>\u003Cp>But a $4.70 app install isn’t automatically better than a $19.80 purchase, and a $58.40 B2B lead may be perfectly workable when it turns into a high-value contract. The outcome and downstream value have to remain attached to the cost.\u003C/p>\u003Ch2>Before you benchmark anything…\u003C/h2>\u003Cp>You need one CPL, one CPC, one CPA, one CPM, one CTR, one CVR, and one ROAS.\u003C/p>\u003Cp>These need to be defined once, that means the same thing in every report they walk into. \u003Ca href=\"https://www.google.com/aclk?sa=L&pf=1&ai=DChsSEwi1iY7Vn_2VAxX_gnwGHd4dE5MYACICCAEQABoCd3M&co=1&ase=2&gclid=CjwKCAjwj7HTBhBiEiwA8s35Osr7ych-7jyetvwvAveGz5dgM0GKXS3DzdXgRphvbKu2BknF0mUh4hoC9tUQAvD_BwE&cce=2&category=acrcp_v1_32&sig=AOD64_3cxKlJ0qutVViCN8NI4DpvtwhOLw&q&nis=4&adurl=https://www.maatwerkonline.nl/?utm_source%3Dgoogle%26utm_medium%3Dcpc%26utm_campaign%3D184705102%26utm_content%3D8699988742%26utm_term%3Dmaatwerk%2520online%26utm_id%3D184705102%26gad_source%3D1%26gad_campaignid%3D184705102%26gbraid%3D0AAAAADoc0OpYJh26HU4SbPw_IyMpkX4Ag%26gclid%3DCjwKCAjwj7HTBhBiEiwA8s35Osr7ych-7jyetvwvAveGz5dgM0GKXS3DzdXgRphvbKu2BknF0mUh4hoC9tUQAvD_BwE&ved=2ahUKEwigvPnUn_2VAxWEAPsDHTX7Er0Q0Qx6BAgLEAE\">Maatwerk Online\u003C/a> runs a hundred clients that way, and gets back a hundred hours a month; \"\u003Ca href=\"https://whatagraph.com/case-studies/maatwerk-online\">pure profit\u003C/a>,\" in the co-founder's words.\u003C/p>\u003Cp>And just as importantly, Maatwerk Online’s specialists spend less time assembling reports and more time working out what the numbers mean.\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/U3zODZd0wdY?si=3-cP_KbubVv_thX3\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/U3zODZd0wdY\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>The benchmarks tell you what normal looks like for 2026. But to find out what true looks like for you, take \u003Ca href=\"https://live.whatagraph.com/auth/register\" target=\"_blank\" rel=\"noopener noreferrer\">Whatagraph for a spin\u003C/a> for 14 days.\u003C/p>","2026-08-05T08:43:47.556Z","2026-08-06T20:42:47.902Z","2026-08-06T20:42:48.040Z","2026-08-05","sjdbg6lnnp30le0vl6q4f3f6",{"id":564,"name":565,"alternativeText":33,"caption":33,"width":566,"height":567,"formats":568,"hash":578,"ext":384,"mime":385,"size":579,"url":580,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":581,"updatedAt":581,"documentId":582,"publishedAt":581,"focalPoint":33},17445,"PPC benchmarks - Whatagraph.png",2912,1636,{"thumbnail":569},{"ext":384,"url":570,"etag":571,"hash":572,"mime":385,"name":573,"path":33,"size":574,"width":575,"height":576,"sizeInBytes":577},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_PPC_benchmarks_Whatagraph_c5bd5ad58f.png","5b308ce8780fe4b80772172f4662a502","thumbnail_PPC_benchmarks_Whatagraph_c5bd5ad58f","thumbnail_PPC benchmarks - Whatagraph.png",38.44,245,138,38440,"PPC_benchmarks_Whatagraph_c5bd5ad58f",2530.66,"https://s3.us-east-2.amazonaws.com/whatagraph.com/PPC_benchmarks_Whatagraph_c5bd5ad58f.png","2026-08-05T16:10:58.700Z","oqjp6fujbhd2r7hlbgatufcf",[],{"id":585,"name":586,"about":587,"email":588,"createdAt":589,"updatedAt":590,"publishedAt":591,"slug":592,"linkedin_url":593,"documentId":594,"avatar":595},134,"Yamon","Yamon is a Senior Content Marketing Manager at Whatagraph. \n\nWith an eye for detail and a knack for always considering context, audience, and business goals to guide the narrative, she's on a mission to create genuinely helpful content for marketers. \n\nWhen she’s not working, she’s hiking, meditating, or practicing yoga.","yamon@whatagraph.com","2024-10-04T13:36:17.539Z","2026-05-29T09:56:26.037Z","2024-10-04T13:43:50.159Z","yamon","https://www.linkedin.com/in/yamon-y-57371212b/","xxvsq30vbzh58g40uk4boxxt",{"id":596,"name":597,"alternativeText":33,"caption":33,"width":598,"height":599,"formats":600,"hash":610,"ext":602,"mime":605,"size":611,"url":612,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":613,"updatedAt":613,"documentId":614,"publishedAt":373,"focalPoint":33},13120,"Professional Headshot_Yamon.jpg",1358,1527,{"thumbnail":601},{"ext":602,"url":603,"hash":604,"mime":605,"name":606,"path":33,"size":607,"width":608,"height":609},".jpg","https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Professional_Headshot_Yamon_f62a036135.jpg","thumbnail_Professional_Headshot_Yamon_f62a036135","image/jpeg","thumbnail_Professional Headshot_Yamon.jpg",7.84,139,156,"Professional_Headshot_Yamon_f62a036135",563.48,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Professional_Headshot_Yamon_f62a036135.jpg","2024-10-14T07:15:02.160Z","bcnkmlvfqpnambfx55g6hu4r",{"id":616,"metaTitle":554,"metaDescription":556,"addNoIndex":17,"canonicalURL":33,"metaImage":617},2981,{"id":564,"name":565,"alternativeText":33,"caption":33,"width":566,"height":567,"formats":618,"hash":578,"ext":384,"mime":385,"size":579,"url":580,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":581,"updatedAt":581,"documentId":582,"publishedAt":581,"focalPoint":33},{"thumbnail":619},{"ext":384,"url":570,"etag":571,"hash":572,"mime":385,"name":573,"path":33,"size":574,"width":575,"height":576,"sizeInBytes":577},{"id":621,"description":33,"title":33,"items":622},990,[623,627,631,635],{"id":624,"question":625,"answer":626},5483,"What’s a good conversion rate?","\u003Cp>A good conversion rate produces enough qualified conversions at a workable cost. The percentage alone can’t tell you that.\u003C/p>\u003Cp> \u003C/p>\u003Cp>Track it beside your average cost per action, lead quality, and revenue. \u003Cbr> \u003C/p>",{"id":628,"question":629,"answer":630},5484,"Why is my CPC so high?","\u003Cp>Your CPC may rise because more advertisers are competing for the same audience, your targeting has narrowed, or your ads and landing pages do not match search intent closely enough.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://support.google.com/google-ads/answer/7018712?hl=en&\">On Google Search Ads\u003C/a>, for example, bids, auction-time ad quality, search context, and the expected impact of ad assets all help determine Ad Rank. In pay-per-click (PPC) advertising, your CPC may rise because more advertisers are competing for the same audience, your targeting has narrowed, or your ads and landing pages do not match search intent closely enough.\u003Cbr> \u003C/p>",{"id":632,"question":633,"answer":634},5485,"What's a good ROAS?","\u003Cp>A good ROAS leaves money after product costs, fulfillment, returns, fees, and other variable expenses.\u003C/p>\u003Cp> \u003C/p>\u003Cp>For example, a business with a 40% gross margin needs roughly 2.5 ROAS just to cover the product cost and ad spend, before accounting for anything else. Use benchmark ROAS as context, then calculate your own break-even point. \u003Cbr> \u003C/p>",{"id":636,"question":637,"answer":638},5486,"What is the Quality Score in PPC?","\u003Cp>\u003Ca href=\"https://support.google.com/google-ads/answer/6167118?hl=en\">Quality Score\u003C/a> is Google’s 1-10 diagnostic score for Search keywords. The tool compares your expected CTR, ad copy relevance, and landing-page experience with those of other advertisers competing for the same searches.\u003C/p>\u003Cp> \u003C/p>\u003Cp>This isn’t a KPI and isn’t directly used as an input in the ad auction. Use the three component ratings to locate the problem: weak expected CTR may point to the offer or copy, while poor landing-page experience sends you to the page.\u003C/p>\u003Cp> \u003C/p>\u003Cp>Quality Score applies to Search campaigns; not to be confused with the optimization score shown for campaign types such as Performance Max.\u003C/p>","\u003Cp>PPC benchmarks are useful for building forecasts, measuring campaign performance, and defending numbers against leadership or clients. \u003C/p>\u003Cp>But they're spread out everywhere: in a gated PDF, a hallucinated source by ChatGPT, a study that turned out to be from 2019. \u003C/p>\u003Cp>To make your life easier, we  researched and validated every source and pulled the most credible benchmarks in 2026 into one place. \u003C/p>\u003Cp>Every PPC benchmark in this guide comes from a named, dated source that publishes its methodology:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e8cd873b85825e1a199b372656cf1249e\">\u003Ca href=\"https://www.wordstream.com/ppc-benchmarks\" target=\"_blank\" rel=\"noopener noreferrer\">WordStream and LocaliQ's study\u003C/a> of 13,474 search campaigns, plus the \u003Ca href=\"https://www.wordstream.com/wp-content/uploads/2026/05/ws-guide-2026-google-ads-benchmarks.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">2026 Google Ads guide\u003C/a> and \u003Ca href=\"https://www.wordstream.com/blog/facebook-ads-benchmarks-2025\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook benchmarks\u003C/a>\u003C/li>\u003Cli data-list-item-id=\"ec1b7b252ed492daa49bf9244a29a44f5\">Triple Whale's ecommerce datasets for \u003Ca href=\"https://www.triplewhale.com/blog/google-ads-benchmarks\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u003C/a>, \u003Ca href=\"https://www.triplewhale.com/blog/facebook-ads-benchmarks\" target=\"_blank\" rel=\"noopener noreferrer\">Meta\u003C/a>, and \u003Ca href=\"https://www.triplewhale.com/blog/tiktok-benchmarks\" target=\"_blank\" rel=\"noopener noreferrer\">TikTok\u003C/a>\u003C/li>\u003Cli data-list-item-id=\"e70b160294a7766a2bb0cd13efda2c9ea\">\u003Ca href=\"https://cdn.dreamdata.io/downloads/Benchmarks-Report-2026-Final-Digital.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Dreamdata's 2026 B2B report\u003C/a>\u003C/li>\u003Cli data-list-item-id=\"e95ad020b533f0c6c3f76e0350b3ef44a\">\u003Ca href=\"https://zenabm.com/linkedin-abm-benchmarks-report\" target=\"_blank\" rel=\"noopener noreferrer\">ZenABM's LinkedIn ABM data\u003C/a>\u003C/li>\u003Cli data-list-item-id=\"e2d1b07c07c1b662f2e6725f12159f950\">Birch's live trackers for \u003Ca href=\"https://app.bir.ch/instagram-advertising-costs/cpc-cost-per-click\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram CPC\u003C/a>, \u003Ca href=\"https://app.bir.ch/facebook-advertising-costs/cpl-cost-per-lead\" target=\"_blank\">Facebook CPL\u003C/a>, and \u003Ca href=\"https://app.bir.ch/instagram-advertising-costs/cpl-cost-per-lead\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram CPL\u003C/a>\u003C/li>\u003Cli data-list-item-id=\"ec3af048118db1f0823385fb9cc97a413\">\u003Ca href=\"https://brightbid.com/blog/google-ads-vs-bing-ads-cpc-data/\" target=\"_blank\" rel=\"noopener noreferrer\">BrightBid\u003C/a> and \u003Ca href=\"https://www.lionheartsearch.com/paid-search-ads-blog/microsoft-ads-vs-google-ads-an-honest-comparison-for-2026\" target=\"_blank\" rel=\"noopener noreferrer\">Lionheart\u003C/a> for Microsoft Ads, \u003Ca href=\"https://adliftr.com/blog/snapchat-ads-cost-benchmarks-2026\" target=\"_blank\" rel=\"noopener noreferrer\">AdLiftr\u003C/a> for Snapchat, \u003Ca href=\"https://www.webfx.com/blog/social-media/pinterest-marketing-benchmarks/\" target=\"_blank\" rel=\"noopener noreferrer\">WebFX\u003C/a> for Pinterest, and the ad platforms' own documentation\u003C/li>\u003C/ul>\u003Cp>Where two good sources disagreed, we kept both and explained what each one measured. No averaging two datasets into a number nobody recorded.\u003C/p>\u003Cp>Let's dig in.\u003C/p>\u003Ch2 id=\"tldr-2026-ppc-benchmarks-by-channel\">TL;DR: 2026 PPC benchmarks by channel\u003C/h2>\u003Cp>Before we go into the nitty-gritty, here's a high-level overview of the benchmarks for each channel, and a handy image:\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/ppc_benchmarks_2026_by_channel_a9b04f1dc4.png\" srcset=\"https://media.whatagraph.com/ppc_benchmarks_2026_by_channel_a9b04f1dc4.png?width=350 350w, https://media.whatagraph.com/ppc_benchmarks_2026_by_channel_a9b04f1dc4.png?width=700 700w, https://media.whatagraph.com/ppc_benchmarks_2026_by_channel_a9b04f1dc4.png?width=420 440w, https://media.whatagraph.com/ppc_benchmarks_2026_by_channel_a9b04f1dc4.png?width=840 880w, https://media.whatagraph.com/ppc_benchmarks_2026_by_channel_a9b04f1dc4.png?width=768 768w, https://media.whatagraph.com/ppc_benchmarks_2026_by_channel_a9b04f1dc4.png?width=1536 1536w, https://media.whatagraph.com/ppc_benchmarks_2026_by_channel_a9b04f1dc4.png?width=992 992w, https://media.whatagraph.com/ppc_benchmarks_2026_by_channel_a9b04f1dc4.png?width=1984 1984w, https://media.whatagraph.com/ppc_benchmarks_2026_by_channel_a9b04f1dc4.png?width=600 1200w, https://media.whatagraph.com/ppc_benchmarks_2026_by_channel_a9b04f1dc4.png?width=1200 2400w, https://media.whatagraph.com/ppc_benchmarks_2026_by_channel_a9b04f1dc4.png?width=720 1440w, https://media.whatagraph.com/ppc_benchmarks_2026_by_channel_a9b04f1dc4.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"ppc-benchmarks-2026-by-channel.png\">\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"ecc4a85d131e43b589c53723acdb9e7d3\">\u003Cstrong>Google Ads:\u003C/strong> 6.64% CTR, $5.42 CPC, 8.18% conversion rate, $66.69 CPL.\u003C/li>\u003Cli data-list-item-id=\"efdc3638dc00a7d71b919e26689bdccff\">\u003Cstrong>Facebook and Meta Ads:\u003C/strong> 1.71% CTR and $0.70 CPC on traffic campaigns, $1.92 CPC on lead campaigns. For ecommerce, a $14.19 median CPM and a 1.86 median ROAS.\u003C/li>\u003Cli data-list-item-id=\"eb55f850b3243d218ccc1af73ebbcc93e\">\u003Cstrong>LinkedIn Ads:\u003C/strong> 0.57% to 0.69% CTR, $6.88 to $11.04 CPC, $39.48 to $78.30 CPM, 1.21 to 1.62 ROAS.\u003C/li>\u003Cli data-list-item-id=\"ea207119f5a37271c7d90ab5c6dcb5e6a\">\u003Cstrong>Bing and Microsoft Ads:\u003C/strong> 3.10% CTR, $1.45 to $1.54 CPC, 3.50% conversion rate, $38.50 CPA.\u003C/li>\u003Cli data-list-item-id=\"eb2342e825bb36d2afefb964aa0fffcd1\">\u003Cstrong>TikTok Ads:\u003C/strong> 1.77% CTR, $13.26 CPM, 2.01% conversion rate, $32.74 CPA, 2.21 ROAS, $74.12 AOV.\u003C/li>\u003Cli data-list-item-id=\"e86899770b7884b257a6edf096c7bf289\">\u003Cstrong>Pinterest Ads:\u003C/strong> 0.15% to 0.25% CTR, $0.50 to $1.50 CPC, $0.10 to $0.30 per engagement, 2% to 4% conversion rate.\u003C/li>\u003Cli data-list-item-id=\"e90452f6efff9be218df38a6bf800254f\">\u003Cstrong>Snapchat Ads:\u003C/strong> 1.04% CTR, $0.84 CPC, and $23.40 to acquire a first-time DTC purchaser.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>How to read any of that\u003C/strong>\u003C/p>\u003Cp>A good CTR runs from under 2% on paid social to nearly 7% on search, so the platform matters more than the percentage. If you're near your platform's figure, you're in safe territory, though it's not a pass-or-fail line: objective, industry, audience intent, and ad format all move it.\u003C/p>\u003Cp>The same caution applies to \u003Ca href=\"https://help.whatagraph.com/en/articles/12301613-how-can-i-calculate-roas-and-ad-cost-percentage-using-google-analytics-revenue\"  rel=\"noopener noreferrer\">ROAS\u003C/a>. \u003Cstrong>A 2.5 ROAS beats the 2.21 TikTok median Triple Whale recorded in 2025.\u003C/strong> Whether it's \u003Ci>profitable\u003C/i> is a margin question. Break-even ROAS is 1 divided by your gross margin, so at a 40% margin, 2.5 is exactly break-even and every dollar above cost of goods goes straight back into the ads.\u003C/p>\u003Cp>Launching with no history? Start from these all-industry numbers, then narrow to your vertical once your own data is worth trusting.\u003C/p>\u003Cp>Keep in mind also that benchmarks are just...well...benchmarks. They're meant as yardsticks but not absolute standards for which you should be striving for or comparing against. \u003C/p>\u003Cp>Now let's dive into each channel.\u003C/p>\u003Ch2 id=\"google-ads-benchmarks-for-2026\">Google Ads benchmarks for 2026\u003C/h2>\u003Cp>The largest public dataset here, \u003Ca href=\"https://www.wordstream.com/wp-content/uploads/2026/05/ws-guide-2026-google-ads-benchmarks.pdf?mkt_tok=NjIyLUJIQy01MTcAAAGjVAGy2o_5mqTBDasMGzTZq8OID_hMF334iXVrTwWudG_OVgxYZzdHF4z88qiB7qpNI3Ih2nbjH-Ac4c1pyQKgEhRR0xIh9ORwzTI7_VsYEU83MVPK8A\" target=\"_blank\" rel=\"noopener noreferrer\">WordStream and LocaliQ's\u003C/a>, doesn't isolate Google. The 13,474 campaigns span Google and Microsoft Ads, weighted roughly 80%-85% Google by budget. This is a reminder to know what's inside a number before comparing yourself to it.\u003C/p>\u003Cp>I’ll use it here as a Google-weighted paid-search benchmark, then bring in Google-specific datasets where available.\u003C/p>\u003Cp>After a few jumpy years, the headline figures have settled down. CTR fell 0.3%, CPC went up 3.04%, and conversion rate increased by 8.78%. In 87% of the industries studied, conversion rates went up.\u003C/p>\u003Cp>Zoom out, though, and search hasn’t become cheap again. \u003Cstrong>The average CPC has more than doubled from $2.32 in 2016 to $5.42 in 2026.\u003C/strong> CPL rose much less over the same decade, from $59.18 to $66.69.\u003C/p>\u003Ch3 id=\"ctr-benchmarks-for-google-ads\">CTR benchmarks for Google Ads\u003C/h3>\u003Cp>\u003Cstrong>The broad 2026 search benchmark is 6.64% CTR, according to Wordstream.\u003C/strong> But Google-specific \u003Ca href=\"/blog/articles/ecommerce-analytics\"  rel=\"noopener noreferrer\">ecommerce data\u003C/a> tells a different story.\u003C/p>\u003Cp>\u003Ca href=\"https://www.triplewhale.com/blog/google-ads-benchmarks\" target=\"_blank\" rel=\"noopener noreferrer\">Triple Whale analyzed Google Ads\u003C/a> performance from more than 18,000 ecommerce brands during 2025 and recorded a 1.51% CTR, alongside a 3.22% conversion rate and 3.31 ROAS.\u003C/p>\u003Cp>Triple Whale covers Google Ads as a whole rather than isolating Search campaigns, so 1.51% and 6.64% aren’t competing answers.\u003C/p>\u003Ch3 id=\"google-ads-cpc-benchmarks\">Google Ads CPC benchmarks\u003C/h3>\u003Cp>The Google-weighted 2026 Google Ads CPC benchmark is $5.42. Here, industry has far more influence. For example, automotive repair is a great counterexample to CPC tunnel vision. The industry’s $4.35 CPC sits below the overall figure, but the more interesting numbers come next: a 15.51% conversion rate and $29.96 CPL.\u003C/p>\u003Cp>So, it has the lowest CTR in the study and one of its strongest conversion funnels.\u003C/p>\u003Ch3 id=\"b2b-google-ads-benchmarks\">B2B Google Ads benchmarks\u003C/h3>\u003Cp>Business services is the closest broad B2B category in the WordStream and LocaliQ study: 6.10% CTR, $5.87 CPC, 4.85% conversion rate, and $93.69 CPL.\u003C/p>\u003Cp>These are useful Google Ads B2B advertising benchmarks, but “lead” may mean a form filled in one account, a qualified demo in another, and a sales-accepted opportunity in a third.\u003C/p>\u003Ch3 id=\"google-ads-industry-benchmarks\">Google Ads industry benchmarks\u003C/h3>\u003Cp>The table below contains the latest Google Ads benchmarks by industry:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Industry\u003C/th>\u003Cth>CTR\u003C/th>\u003Cth>CPC\u003C/th>\u003Cth>CVR\u003C/th>\u003Cth>CPL\u003C/th>\u003C/tr>\u003C/thead>\u003Ctbody>\u003Ctr>\u003Ctd>Animals and pets\u003C/td>\u003Ctd>7.49%\u003C/td>\u003Ctd>$4.06\u003C/td>\u003Ctd>16.22%\u003C/td>\u003Ctd>$31.50\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Apparel, fashion, and jewelry\u003C/td>\u003Ctd>6.64%\u003C/td>\u003Ctd>$4.44\u003C/td>\u003Ctd>4.50%\u003C/td>\u003Ctd>$97.51\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Arts and entertainment\u003C/td>\u003Ctd>12.75%\u003C/td>\u003Ctd>$1.63\u003C/td>\u003Ctd>5.91%\u003C/td>\u003Ctd>$26.84\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Attorneys and legal services\u003C/td>\u003Ctd>5.87%\u003C/td>\u003Ctd>$9.87\u003C/td>\u003Ctd>5.55%\u003C/td>\u003Ctd>$131.63\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Automotive: for sale\u003C/td>\u003Ctd>8.28%\u003C/td>\u003Ctd>$2.27\u003C/td>\u003Ctd>6.01%\u003C/td>\u003Ctd>$44.26\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Automotive: repair, service, and parts\u003C/td>\u003Ctd>5.56%\u003C/td>\u003Ctd>$4.35\u003C/td>\u003Ctd>15.51%\u003C/td>\u003Ctd>$29.96\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Beauty and personal care\u003C/td>\u003Ctd>6.75%\u003C/td>\u003Ctd>$4.62\u003C/td>\u003Ctd>10.35%\u003C/td>\u003Ctd>$39.25\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Business services\u003C/td>\u003Ctd>6.10%\u003C/td>\u003Ctd>$5.87\u003C/td>\u003Ctd>4.85%\u003C/td>\u003Ctd>$93.69\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Career and employment\u003C/td>\u003Ctd>5.88%\u003C/td>\u003Ctd>$5.81\u003C/td>\u003Ctd>3.05%\u003C/td>\u003Ctd>$67.36\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Dentists and dental services\u003C/td>\u003Ctd>5.66%\u003C/td>\u003Ctd>$8.00\u003C/td>\u003Ctd>10.67%\u003C/td>\u003Ctd>$72.97\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Education and instruction\u003C/td>\u003Ctd>7.56%\u003C/td>\u003Ctd>$4.81\u003C/td>\u003Ctd>13.14%\u003C/td>\u003Ctd>$77.48\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Finance and insurance\u003C/td>\u003Ctd>9.83%\u003C/td>\u003Ctd>$3.39\u003C/td>\u003Ctd>2.64%\u003C/td>\u003Ctd>$74.44\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Furniture\u003C/td>\u003Ctd>6.57%\u003C/td>\u003Ctd>$3.97\u003C/td>\u003Ctd>2.99%\u003C/td>\u003Ctd>$106.70\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Health and fitness\u003C/td>\u003Ctd>5.81%\u003C/td>\u003Ctd>$6.17\u003C/td>\u003Ctd>6.94%\u003C/td>\u003Ctd>$67.36\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Home and home improvement\u003C/td>\u003Ctd>6.47%\u003C/td>\u003Ctd>$8.33\u003C/td>\u003Ctd>8.05%\u003C/td>\u003Ctd>$90.92\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Industrial and commercial\u003C/td>\u003Ctd>6.57%\u003C/td>\u003Ctd>$5.87\u003C/td>\u003Ctd>8.20%\u003C/td>\u003Ctd>$75.19\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Personal services\u003C/td>\u003Ctd>7.16%\u003C/td>\u003Ctd>$7.17\u003C/td>\u003Ctd>12.34%\u003C/td>\u003Ctd>$54.60\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Physicians and surgeons\u003C/td>\u003Ctd>6.61%\u003C/td>\u003Ctd>$4.76\u003C/td>\u003Ctd>12.43%\u003C/td>\u003Ctd>$40.04\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Real estate\u003C/td>\u003Ctd>7.61%\u003C/td>\u003Ctd>$3.22\u003C/td>\u003Ctd>3.70%\u003C/td>\u003Ctd>$102.51\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Restaurants and food\u003C/td>\u003Ctd>6.83%\u003C/td>\u003Ctd>$2.05\u003C/td>\u003Ctd>8.05%\u003C/td>\u003Ctd>$30.57\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Shopping, collectibles, and gifts\u003C/td>\u003Ctd>8.28%\u003C/td>\u003Ctd>$4.14\u003C/td>\u003Ctd>4.01%\u003C/td>\u003Ctd>$49.40\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Sports and recreation\u003C/td>\u003Ctd>8.75%\u003C/td>\u003Ctd>$2.77\u003C/td>\u003Ctd>7.69%\u003C/td>\u003Ctd>$44.26\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Travel\u003C/td>\u003Ctd>9.32%\u003C/td>\u003Ctd>$2.14\u003C/td>\u003Ctd>5.83%\u003C/td>\u003Ctd>$44.70\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/google_ads_industry_benchmarks_2026_6b3372c99f.png\" srcset=\"https://media.whatagraph.com/google_ads_industry_benchmarks_2026_6b3372c99f.png?width=350 350w, https://media.whatagraph.com/google_ads_industry_benchmarks_2026_6b3372c99f.png?width=700 700w, https://media.whatagraph.com/google_ads_industry_benchmarks_2026_6b3372c99f.png?width=420 440w, https://media.whatagraph.com/google_ads_industry_benchmarks_2026_6b3372c99f.png?width=840 880w, https://media.whatagraph.com/google_ads_industry_benchmarks_2026_6b3372c99f.png?width=768 768w, https://media.whatagraph.com/google_ads_industry_benchmarks_2026_6b3372c99f.png?width=1536 1536w, https://media.whatagraph.com/google_ads_industry_benchmarks_2026_6b3372c99f.png?width=992 992w, https://media.whatagraph.com/google_ads_industry_benchmarks_2026_6b3372c99f.png?width=1984 1984w, https://media.whatagraph.com/google_ads_industry_benchmarks_2026_6b3372c99f.png?width=600 1200w, https://media.whatagraph.com/google_ads_industry_benchmarks_2026_6b3372c99f.png?width=1200 2400w, https://media.whatagraph.com/google_ads_industry_benchmarks_2026_6b3372c99f.png?width=720 1440w, https://media.whatagraph.com/google_ads_industry_benchmarks_2026_6b3372c99f.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"google-ads-industry-benchmarks-2026.png\">\u003C/p>\u003Cp>Want to report on Google Ads numbers? Check out this \u003Ca href=\"/templates/ppc-report#google-ads-ameet-khabra\">Google Ads report template\u003C/a> we co-created with Ameet Khabra, Founder, Hop Skip Media agency. The template includes metrics that matter, like:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e640e54211cb439c8898f0eb5f4b9ef00\">Conversion rate\u003C/li>\u003Cli data-list-item-id=\"e942353e566d75e12e836c29fcbe5f789\">Total cost\u003C/li>\u003Cli data-list-item-id=\"e7aa02f9068163ce417e1d6655c9cea55\">Cost per conversion\u003C/li>\u003Cli data-list-item-id=\"e0242a4488aa553adb15611ebff896dab\">CPC, CTR, and more\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Google_ads_report_template_Ameet_Khabra_fbb3712fa5.png\" srcset=\"https://media.whatagraph.com/Google_ads_report_template_Ameet_Khabra_fbb3712fa5.png?width=350 350w, https://media.whatagraph.com/Google_ads_report_template_Ameet_Khabra_fbb3712fa5.png?width=700 700w, https://media.whatagraph.com/Google_ads_report_template_Ameet_Khabra_fbb3712fa5.png?width=420 440w, https://media.whatagraph.com/Google_ads_report_template_Ameet_Khabra_fbb3712fa5.png?width=840 880w, https://media.whatagraph.com/Google_ads_report_template_Ameet_Khabra_fbb3712fa5.png?width=768 768w, https://media.whatagraph.com/Google_ads_report_template_Ameet_Khabra_fbb3712fa5.png?width=1536 1536w, https://media.whatagraph.com/Google_ads_report_template_Ameet_Khabra_fbb3712fa5.png?width=992 992w, https://media.whatagraph.com/Google_ads_report_template_Ameet_Khabra_fbb3712fa5.png?width=1984 1984w, https://media.whatagraph.com/Google_ads_report_template_Ameet_Khabra_fbb3712fa5.png?width=600 1200w, https://media.whatagraph.com/Google_ads_report_template_Ameet_Khabra_fbb3712fa5.png?width=1200 2400w, https://media.whatagraph.com/Google_ads_report_template_Ameet_Khabra_fbb3712fa5.png?width=720 1440w, https://media.whatagraph.com/Google_ads_report_template_Ameet_Khabra_fbb3712fa5.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Google Ads Report Template - An orange and white report showing key metrics, charts, and audience insights.\">\u003C/p>\u003Cp>Or want a cross-channel PPC report template instead? We've got \u003Ca href=\"/blog/articles/ppc-reporting-examples\">10 PPC reporting examples\u003C/a> here. \u003C/p>\u003Ch2 id=\"facebookmeta-ads-benchmarks-for-2026\">Facebook/Meta Ads benchmarks for 2026\u003C/h2>\u003Cp>There are three datasets that carry this section, and they measure different worlds:\u003C/p>\u003Col>\u003Cli data-list-item-id=\"e13869f004a04110348589f1b741ba34c\">\u003Ca href=\"https://www.wordstream.com/blog/facebook-ads-benchmarks-2025\" target=\"_blank\" rel=\"noopener noreferrer\">WordStream’s 2025 Facebook benchmarks\u003C/a> cover U.S. campaigns reported separately by objective and industry: traffic versus leads.\u003C/li>\u003Cli data-list-item-id=\"e6f33b16078e54ce45e2583f3bfa06aea\">\u003Ca href=\"https://www.triplewhale.com/blog/facebook-ads-benchmarks\" target=\"_blank\" rel=\"noopener noreferrer\">Triple Whale's Meta benchmarks\u003C/a> cover nearly 35,000 ecommerce brands across full-year 2025, Facebook and Instagram combined.\u003C/li>\u003Cli data-list-item-id=\"efb2146d6719621b2cea8d6b6ee14107c\">Birch’s (formerly RevealBot) live trackers update weekly using hundreds of millions of dollars in monthly U.S. ad spend.\u003C/li>\u003C/ol>\u003Ch3 id=\"what-is-a-good-cost-per-click-for-facebook-ads\">What is a good cost per click for Facebook ads?\u003C/h3>\u003Cp>\u003Cstrong>The median CPC for Facebook traffic campaigns is $0.70 across industries.\u003C/strong> For lead campaigns, it’s $1.92.\u003C/p>\u003Cp>There's a big difference between a lead-gen click that costs under a dollar in restaurants and one that costs almost $10 in dentistry: the customer is worth more.\u003C/p>\u003Cp>For ecommerce brands, reach became markedly more expensive in 2025. Triple Whale’s top-line Meta CPM rose 20.03% to $14.19, and every industry in its dataset saw CPM increase.\u003C/p>\u003Cp>\u003Ci>(Speaking of ecommerce, here's a \u003C/i>\u003Ca href=\"/templates/ppc-report#meta-ads-ecommerce-lars-maat\">\u003Ci>Meta Ads report template\u003C/i>\u003C/a>\u003Ci> for ecommerce clients you can steal.)\u003C/i>\u003C/p>\u003Cp>As of July 2026, per Birch, the average Instagram CPC sits at \u003Ca href=\"https://app.bir.ch/instagram-advertising-costs/cpc-cost-per-click\" target=\"_blank\" rel=\"noopener noreferrer\">$1.34\u003C/a>, Facebook cost per lead at \u003Ca href=\"https://app.bir.ch/facebook-advertising-costs/cpl-cost-per-lead\" target=\"_blank\" rel=\"noopener noreferrer\">$34.64\u003C/a>, and Instagram CPL at \u003Ca href=\"https://app.bir.ch/instagram-advertising-costs/cpl-cost-per-lead\" target=\"_blank\" rel=\"noopener noreferrer\">$47.93\u003C/a>.\u003C/p>\u003Cp>\u003Cstrong>Note:\u003C/strong> Meta’s default CPC can count interactions such as reactions and media clicks. Birch uses cost per link click, which is usually what a performance marketer means when asking how much it costs to send someone somewhere.\u003C/p>\u003Ch3 id=\"facebook-ads-roas-benchmarks\">Facebook ads ROAS benchmarks\u003C/h3>\u003Cp>The median ROAS across Meta in 2025 was 1.86, per Triple Whale's dataset of nearly 35,000 ecommerce brands. And 12 of 15 industries improved year over year, even as CPMs rose across every single one.\u003C/p>\u003Cp>Now for the harder question: 1.86 of \u003Ci>what\u003C/i>, exactly?\u003C/p>\u003Cp>Meta’s latest incremental-attribution rollout \u003Ca href=\"https://about.fb.com/news/2026/01/2026-ai-drives-performance/\" target=\"_blank\" rel=\"noopener noreferrer\">drove 24%\u003C/a> more incremental conversions than its standard attribution model in Q4 2025. And Meta's reported ROAS is one version of the truth to begin with—the platform grading its own homework, with its own attribution window and its own opinion of which sales belong to it.\u003C/p>\u003Cp>On Whatagraph, you can create your own definition of ROAS (apart from platform-reported ones) easily with \u003Ca href=\"https://help.whatagraph.com/en/articles/8271915-how-to-set-up-and-apply-custom-metrics\"  rel=\"noopener noreferrer\">Custom Metrics\u003C/a>. Just choose your channel or data source and create a custom formula that works to calculate ROAS. \u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Custom_metric_Facebook_Ads_MCP_0f900d7bc4.png\" srcset=\"https://media.whatagraph.com/Custom_metric_Facebook_Ads_MCP_0f900d7bc4.png?width=350 350w, https://media.whatagraph.com/Custom_metric_Facebook_Ads_MCP_0f900d7bc4.png?width=700 700w, https://media.whatagraph.com/Custom_metric_Facebook_Ads_MCP_0f900d7bc4.png?width=420 440w, https://media.whatagraph.com/Custom_metric_Facebook_Ads_MCP_0f900d7bc4.png?width=840 880w, https://media.whatagraph.com/Custom_metric_Facebook_Ads_MCP_0f900d7bc4.png?width=768 768w, https://media.whatagraph.com/Custom_metric_Facebook_Ads_MCP_0f900d7bc4.png?width=1536 1536w, https://media.whatagraph.com/Custom_metric_Facebook_Ads_MCP_0f900d7bc4.png?width=992 992w, https://media.whatagraph.com/Custom_metric_Facebook_Ads_MCP_0f900d7bc4.png?width=1984 1984w, https://media.whatagraph.com/Custom_metric_Facebook_Ads_MCP_0f900d7bc4.png?width=600 1200w, https://media.whatagraph.com/Custom_metric_Facebook_Ads_MCP_0f900d7bc4.png?width=1200 2400w, https://media.whatagraph.com/Custom_metric_Facebook_Ads_MCP_0f900d7bc4.png?width=720 1440w, https://media.whatagraph.com/Custom_metric_Facebook_Ads_MCP_0f900d7bc4.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Custom metric - Facebook Ads MCP.png\">\u003C/p>\u003Cp>Then, you can apply this custom ROAS to all your reports, dashboards, and even AI tools like Claude or ChatGPT, so they always answer you back with your own definition of ROAS, not someone else's.\u003C/p>\u003Cp>Want to combine Facebook Ads data with Google Ads or map conversions with Hubspot. You can do so with \u003Ca href=\"https://help.whatagraph.com/en/articles/8926666-blended-sources-building-unified-views-from-multiple-data-sources\"  rel=\"noopener noreferrer\">Blended Sources\u003C/a>.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Blend_data_sources_Facebook_Ads_MCP_ad281cffc3.png\" srcset=\"https://media.whatagraph.com/Blend_data_sources_Facebook_Ads_MCP_ad281cffc3.png?width=350 350w, https://media.whatagraph.com/Blend_data_sources_Facebook_Ads_MCP_ad281cffc3.png?width=700 700w, https://media.whatagraph.com/Blend_data_sources_Facebook_Ads_MCP_ad281cffc3.png?width=420 440w, https://media.whatagraph.com/Blend_data_sources_Facebook_Ads_MCP_ad281cffc3.png?width=840 880w, https://media.whatagraph.com/Blend_data_sources_Facebook_Ads_MCP_ad281cffc3.png?width=768 768w, https://media.whatagraph.com/Blend_data_sources_Facebook_Ads_MCP_ad281cffc3.png?width=1536 1536w, https://media.whatagraph.com/Blend_data_sources_Facebook_Ads_MCP_ad281cffc3.png?width=992 992w, https://media.whatagraph.com/Blend_data_sources_Facebook_Ads_MCP_ad281cffc3.png?width=1984 1984w, https://media.whatagraph.com/Blend_data_sources_Facebook_Ads_MCP_ad281cffc3.png?width=600 1200w, https://media.whatagraph.com/Blend_data_sources_Facebook_Ads_MCP_ad281cffc3.png?width=1200 2400w, https://media.whatagraph.com/Blend_data_sources_Facebook_Ads_MCP_ad281cffc3.png?width=720 1440w, https://media.whatagraph.com/Blend_data_sources_Facebook_Ads_MCP_ad281cffc3.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Blend data sources -  Facebook Ads MCP.png\">\u003C/p>\u003Cp>Or if you have dozens of sources and you want to report on them together, you'll love Source Groups. They let you combine multiple sources across diffeerent channels (e.g. Facebook Ads, Google Ads, and LinkedIn Ads) so you can:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e9797b582a6bde4ffcb5e7a6f45452ba9\">Aggregate metrics without custom formulas\u003C/li>\u003Cli data-list-item-id=\"e20ca87f958431dd503cbd9fdaf484663\">Report on cross-channel or single-source data more efficiently\u003C/li>\u003Cli data-list-item-id=\"ed9c909762d4e5b9e4b288f40174dbd37\">Keep your reporting organized and easier to manage\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Source_groups_Facebook_Ads_MCP_33387492d6.png\" srcset=\"https://media.whatagraph.com/Source_groups_Facebook_Ads_MCP_33387492d6.png?width=350 350w, https://media.whatagraph.com/Source_groups_Facebook_Ads_MCP_33387492d6.png?width=700 700w, https://media.whatagraph.com/Source_groups_Facebook_Ads_MCP_33387492d6.png?width=420 440w, https://media.whatagraph.com/Source_groups_Facebook_Ads_MCP_33387492d6.png?width=840 880w, https://media.whatagraph.com/Source_groups_Facebook_Ads_MCP_33387492d6.png?width=768 768w, https://media.whatagraph.com/Source_groups_Facebook_Ads_MCP_33387492d6.png?width=1536 1536w, https://media.whatagraph.com/Source_groups_Facebook_Ads_MCP_33387492d6.png?width=992 992w, https://media.whatagraph.com/Source_groups_Facebook_Ads_MCP_33387492d6.png?width=1984 1984w, https://media.whatagraph.com/Source_groups_Facebook_Ads_MCP_33387492d6.png?width=600 1200w, https://media.whatagraph.com/Source_groups_Facebook_Ads_MCP_33387492d6.png?width=1200 2400w, https://media.whatagraph.com/Source_groups_Facebook_Ads_MCP_33387492d6.png?width=720 1440w, https://media.whatagraph.com/Source_groups_Facebook_Ads_MCP_33387492d6.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Source groups -  Facebook Ads MCP.png\">\u003C/p>\u003Cp>Again, you can add this blended data to your reports and dashboards, and push it to AI tools. \u003C/p>\u003Cp>This means all your external-facing reports, internal dashboards, and AI analytics tools all share ONE cleaned definitions and dimensions according to what makes sense for your business. Any team member or stakeholder can ask the same question to Claude and get back the same answers without any hallucinations or calculations happening on the fly. \u003C/p>\u003Ch3 id=\"facebook-and-meta-ads-benchmarks-by-industry\">Facebook and Meta Ads benchmarks by industry\u003C/h3>\u003Cp>In WordStream’s Facebook traffic data, shopping, collectibles, and gifts posts the highest CTR at 4.13% and the lowest CPC at $0.34.\u003C/p>\u003Cp>The lead campaigns redraw the map. For example, restaurants and food generate leads for $3.16 apiece, while dentists and dental services pay $76.71.\u003C/p>\u003Cp>For ecommerce, Triple Whale’s nearly 35,000-brand dataset gives us a broader Meta view across Facebook and Instagram:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Industry\u003C/th>\u003Cth>CTR\u003C/th>\u003Cth>CVR\u003C/th>\u003Cth>CPA\u003C/th>\u003Cth>ROAS\u003C/th>\u003C/tr>\u003C/thead>\u003Ctbody>\u003Ctr>\u003Ctd>Apparel and accessories\u003C/td>\u003Ctd>2.25%\u003C/td>\u003Ctd>1.46%\u003C/td>\u003Ctd>$36.76\u003C/td>\u003Ctd>2.18\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Beauty\u003C/td>\u003Ctd>2.27%\u003C/td>\u003Ctd>1.94%\u003C/td>\u003Ctd>$37.92\u003C/td>\u003Ctd>1.57\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Home and garden\u003C/td>\u003Ctd>2.22%\u003C/td>\u003Ctd>1.32%\u003C/td>\u003Ctd>$46.46\u003C/td>\u003Ctd>2.18\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Food and beverage\u003C/td>\u003Ctd>1.85%\u003C/td>\u003Ctd>2.02%\u003C/td>\u003Ctd>$38.15\u003C/td>\u003Ctd>1.56\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Health and wellness\u003C/td>\u003Ctd>2.70%\u003C/td>\u003Ctd>1.72%\u003C/td>\u003Ctd>$38.55\u003C/td>\u003Ctd>1.50\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Sports and outdoors\u003C/td>\u003Ctd>1.91%\u003C/td>\u003Ctd>1.28%\u003C/td>\u003Ctd>$43.89\u003C/td>\u003Ctd>2.28\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Toys, art, and collectibles\u003C/td>\u003Ctd>2.19%\u003C/td>\u003Ctd>1.52%\u003C/td>\u003Ctd>$34.87\u003C/td>\u003Ctd>1.93\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Pets and animals\u003C/td>\u003Ctd>2.13%\u003C/td>\u003Ctd>1.80%\u003C/td>\u003Ctd>$38.18\u003C/td>\u003Ctd>1.58\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Electronics\u003C/td>\u003Ctd>2.19%\u003C/td>\u003Ctd>1.20%\u003C/td>\u003Ctd>$49.48\u003C/td>\u003Ctd>1.92\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Lifestyle and boutique\u003C/td>\u003Ctd>2.28%\u003C/td>\u003Ctd>1.74%\u003C/td>\u003Ctd>$29.99\u003C/td>\u003Ctd>1.93\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Baby\u003C/td>\u003Ctd>1.91%\u003C/td>\u003Ctd>1.85%\u003C/td>\u003Ctd>$30.04\u003C/td>\u003Ctd>2.17\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Automotive\u003C/td>\u003Ctd>2.22%\u003C/td>\u003Ctd>1.30%\u003C/td>\u003Ctd>$34.15\u003C/td>\u003Ctd>2.54\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Books and music\u003C/td>\u003Ctd>2.34%\u003C/td>\u003Ctd>1.72%\u003C/td>\u003Ctd>$30.25\u003C/td>\u003Ctd>1.65\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Media and publishing\u003C/td>\u003Ctd>2.21%\u003C/td>\u003Ctd>1.56%\u003C/td>\u003Ctd>$33.78\u003C/td>\u003Ctd>1.17\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Travel accessories and luggage\u003C/td>\u003Ctd>2.19%\u003C/td>\u003Ctd>1.29%\u003C/td>\u003Ctd>$48.37\u003C/td>\u003Ctd>2.25\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/facebook_meta_ads_industry_benchmarks_2026_c78b63f17a.png\" srcset=\"https://media.whatagraph.com/facebook_meta_ads_industry_benchmarks_2026_c78b63f17a.png?width=350 350w, https://media.whatagraph.com/facebook_meta_ads_industry_benchmarks_2026_c78b63f17a.png?width=700 700w, https://media.whatagraph.com/facebook_meta_ads_industry_benchmarks_2026_c78b63f17a.png?width=420 440w, https://media.whatagraph.com/facebook_meta_ads_industry_benchmarks_2026_c78b63f17a.png?width=840 880w, https://media.whatagraph.com/facebook_meta_ads_industry_benchmarks_2026_c78b63f17a.png?width=768 768w, https://media.whatagraph.com/facebook_meta_ads_industry_benchmarks_2026_c78b63f17a.png?width=1536 1536w, https://media.whatagraph.com/facebook_meta_ads_industry_benchmarks_2026_c78b63f17a.png?width=992 992w, https://media.whatagraph.com/facebook_meta_ads_industry_benchmarks_2026_c78b63f17a.png?width=1984 1984w, https://media.whatagraph.com/facebook_meta_ads_industry_benchmarks_2026_c78b63f17a.png?width=600 1200w, https://media.whatagraph.com/facebook_meta_ads_industry_benchmarks_2026_c78b63f17a.png?width=1200 2400w, https://media.whatagraph.com/facebook_meta_ads_industry_benchmarks_2026_c78b63f17a.png?width=720 1440w, https://media.whatagraph.com/facebook_meta_ads_industry_benchmarks_2026_c78b63f17a.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"facebook-meta-ads-industry-benchmarks-2026.png\">\u003C/figure>\u003Cp>The table doesn’t produce one obvious winner; health and wellness has the highest CTR at 2.70%, but a 1.50 ROAS. The strongest click rate, conversion rate, and return belong to three different industries. That’s why a Meta benchmark works best as a row of connected numbers.\u003C/p>\u003Ch2 id=\"linkedin-ads-benchmarks-for-2026\">LinkedIn Ads benchmarks for 2026\u003C/h2>\u003Cp>What are the LinkedIn Ads benchmarks for 2026? \u003Cstrong>Expect a CTR between 0.5% and 0.7%, a CPC between roughly $7 and $11, and a cost-per-mile (CPM) from about $40 to $78.\u003C/strong>\u003C/p>\u003Cp>But Tthe real answer depends on \u003Ci>whose\u003C/i> LinkedIn you're advertising on.\u003C/p>\u003Cp>\u003Ca href=\"https://cdn.dreamdata.io/downloads/Benchmarks-Report-2026-Final-Digital.pdf?ajs_event=emailClicked&ajs_uid=1e92fd96f136b9cd3aeedce3629b9957a99a33a6&utm_campaign=Growth%3A+LinkedIn-Ads-Benchmark-Report+%28sign+up%29&utm_medium=email_action&utm_source=transactional\" target=\"_blank\">Dreamdata’s broad B2B dataset\u003C/a> puts LinkedIn at a 0.57% CTR, $6.88 CPC, $39.48 CPM, and 1.21 ROAS. \u003Ca href=\"https://zenabm.com/linkedin-abm-benchmarks-report\" target=\"_blank\">ZenABM’s account-based marketing data\u003C/a> puts the typical company at a 0.69% CTR, $11.04 CPC, $78.30 CPM, and 1.62 ROAS.\u003C/p>\u003Cp>Both are 2026 reports built from 2025 performance data, but they measure different versions of LinkedIn.\u003C/p>\u003Cp>Dreamdata aggregates campaign and customer-journey data from thousands of B2B customers, covering more than 66 million sessions and 3.5 million journeys. ZenABM analyzes 161,256 ads from 211 companies across 29 countries, representing $5.5 million in LinkedIn ABM spend.\u003C/p>\u003Cp>\u003Cstrong>Note:\u003C/strong> Dreamdata reports monetary figures in euros. I converted them at \u003Ca href=\"https://wise.com/in/currency-converter/eur-to-usd-rate?amount=1\" target=\"_blank\">€1 = $1.15\u003C/a> as of July 31, 2026 and rounded the results. The original values are \u003Ca href=\"https://cdn.dreamdata.io/downloads/Benchmarks-Report-2026-Final-Digital.pdf?ajs_event=emailClicked&ajs_uid=1e92fd96f136b9cd3aeedce3629b9957a99a33a6&utm_campaign=Growth%3A+LinkedIn-Ads-Benchmark-Report+%28sign+up%29&utm_medium=email_action&utm_source=transactional\" target=\"_blank\">in the report\u003C/a>.\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Dataset\u003C/th>\u003Cth>Scope\u003C/th>\u003Cth>CTR\u003C/th>\u003Cth>CPC\u003C/th>\u003Cth>CPM\u003C/th>\u003Cth>ROAS\u003C/th>\u003C/tr>\u003C/thead>\u003Ctbody>\u003Ctr>\u003Ctd>Dreamdata\u003C/td>\u003Ctd>Broad B2B advertising\u003C/td>\u003Ctd>0.57%\u003C/td>\u003Ctd>$6.88\u003C/td>\u003Ctd>$39.48\u003C/td>\u003Ctd>1.21\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>ZenABM\u003C/td>\u003Ctd>LinkedIn ABM campaigns\u003C/td>\u003Ctd>0.69%\u003C/td>\u003Ctd>$11.04\u003C/td>\u003Ctd>$78.30\u003C/td>\u003Ctd>1.62\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/linkedin_ads_benchmarks_by_dataset_2026_2a3a20ee3f.png\" srcset=\"https://media.whatagraph.com/linkedin_ads_benchmarks_by_dataset_2026_2a3a20ee3f.png?width=350 350w, https://media.whatagraph.com/linkedin_ads_benchmarks_by_dataset_2026_2a3a20ee3f.png?width=700 700w, https://media.whatagraph.com/linkedin_ads_benchmarks_by_dataset_2026_2a3a20ee3f.png?width=420 440w, https://media.whatagraph.com/linkedin_ads_benchmarks_by_dataset_2026_2a3a20ee3f.png?width=840 880w, https://media.whatagraph.com/linkedin_ads_benchmarks_by_dataset_2026_2a3a20ee3f.png?width=768 768w, https://media.whatagraph.com/linkedin_ads_benchmarks_by_dataset_2026_2a3a20ee3f.png?width=1536 1536w, https://media.whatagraph.com/linkedin_ads_benchmarks_by_dataset_2026_2a3a20ee3f.png?width=992 992w, https://media.whatagraph.com/linkedin_ads_benchmarks_by_dataset_2026_2a3a20ee3f.png?width=1984 1984w, https://media.whatagraph.com/linkedin_ads_benchmarks_by_dataset_2026_2a3a20ee3f.png?width=600 1200w, https://media.whatagraph.com/linkedin_ads_benchmarks_by_dataset_2026_2a3a20ee3f.png?width=1200 2400w, https://media.whatagraph.com/linkedin_ads_benchmarks_by_dataset_2026_2a3a20ee3f.png?width=720 1440w, https://media.whatagraph.com/linkedin_ads_benchmarks_by_dataset_2026_2a3a20ee3f.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"linkedin-ads-benchmarks-by-dataset-2026.png\">\u003C/p>\u003Ch3 id=\"what-is-a-good-ctr-for-linkedin-ads\">What is a good CTR for LinkedIn Ads?\u003C/h3>\u003Cp>A broad LinkedIn CTR benchmark sits between 0.57% and 0.69% across the two reports. That’s a good first check, but ad format is arguably the better one.\u003C/p>\u003Cp>ZenABM reports the following medians:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>LinkedIn ad format\u003C/th>\u003Cth>CTR\u003C/th>\u003Cth>CPC\u003C/th>\u003Cth>CPM\u003C/th>\u003C/tr>\u003C/thead>\u003Ctbody>\u003Ctr>\u003Ctd>Thought Leader Ads\u003C/td>\u003Ctd>2.68%\u003C/td>\u003Ctd>$2.29\u003C/td>\u003Ctd>$49.37\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Lead Gen Form ads\u003C/td>\u003Ctd>0.45%\u003C/td>\u003Ctd>$12.33\u003C/td>\u003Ctd>$75.59\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Single-image ads\u003C/td>\u003Ctd>0.42%\u003C/td>\u003Ctd>$13.23\u003C/td>\u003Ctd>$59.15\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Carousel ads\u003C/td>\u003Ctd>0.32%\u003C/td>\u003Ctd>$13.30\u003C/td>\u003Ctd>$45.28\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Document ads\u003C/td>\u003Ctd>0.30%\u003C/td>\u003Ctd>$12.05\u003C/td>\u003Ctd>$72.02\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Video ads\u003C/td>\u003Ctd>0.24%\u003C/td>\u003Ctd>$15.61\u003C/td>\u003Ctd>$38.94\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/linkedin_ads_benchmarks_by_format_2026_99f0a95dc5.png\" srcset=\"https://media.whatagraph.com/linkedin_ads_benchmarks_by_format_2026_99f0a95dc5.png?width=350 350w, https://media.whatagraph.com/linkedin_ads_benchmarks_by_format_2026_99f0a95dc5.png?width=700 700w, https://media.whatagraph.com/linkedin_ads_benchmarks_by_format_2026_99f0a95dc5.png?width=420 440w, https://media.whatagraph.com/linkedin_ads_benchmarks_by_format_2026_99f0a95dc5.png?width=840 880w, https://media.whatagraph.com/linkedin_ads_benchmarks_by_format_2026_99f0a95dc5.png?width=768 768w, https://media.whatagraph.com/linkedin_ads_benchmarks_by_format_2026_99f0a95dc5.png?width=1536 1536w, https://media.whatagraph.com/linkedin_ads_benchmarks_by_format_2026_99f0a95dc5.png?width=992 992w, https://media.whatagraph.com/linkedin_ads_benchmarks_by_format_2026_99f0a95dc5.png?width=1984 1984w, https://media.whatagraph.com/linkedin_ads_benchmarks_by_format_2026_99f0a95dc5.png?width=600 1200w, https://media.whatagraph.com/linkedin_ads_benchmarks_by_format_2026_99f0a95dc5.png?width=1200 2400w, https://media.whatagraph.com/linkedin_ads_benchmarks_by_format_2026_99f0a95dc5.png?width=720 1440w, https://media.whatagraph.com/linkedin_ads_benchmarks_by_format_2026_99f0a95dc5.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"linkedin-ads-benchmarks-by-format-2026.png\">\u003C/figure>\u003Cp>The document-ad sample is small, so treat that row as directional. See how Thought Leader Ads appear to flatten every other format at 2.68% CTR. Then you ask how many people left LinkedIn, and the median falls to 0.29% landing-page CTR.\u003C/p>\u003Ch3 id=\"what-is-a-good-cpc-for-linkedin-ads\">What is a good CPC for LinkedIn Ads?\u003C/h3>\u003Cp>Dreamdata’s broad B2B data puts LinkedIn CPC at $6.88. ZenABM’s median for account-based campaigns is $11.04.\u003C/p>\u003Cp>Even within one platform, “LinkedIn CPC” can describe two very different purchases. ZenABM’s top performers recorded a 0.21% CTR and $21.91 CPC, both worse than its typical company. They also generated $15.20 in influenced pipeline per ad dollar and a 2.79 ROAS.\u003C/p>\u003Cp>ZenABM notes that high contract values help drive that performance, but the broader point holds: the click was expensive because the \u003Ci>account\u003C/i> behind it could be worth considerably more.\u003C/p>\u003Cp>\u003Cstrong>For LinkedIn, therefore, a good CPC reaches the intended companies and buying roles at a cost the eventual deal can support.\u003C/strong>\u003C/p>\u003Ch3 id=\"linkedin-ads-roas-benchmarks\">LinkedIn Ads ROAS benchmarks\u003C/h3>\u003Cp>Dreamdata reports a 1.21 LinkedIn ROAS, up from 1.13 the previous year. ZenABM records a higher median of 1.62 for LinkedIn ABM programs, rising to 2.79 among its top performers.\u003C/p>\u003Cp>ZenABM also reports $5.21 in influenced pipeline per ad dollar for the typical company. Keep that separate from ROAS:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"ead939473b1a6007dfe77ffdab25288ae\">Pipeline per dollar compares influenced opportunity value with ad spend.\u003C/li>\u003Cli data-list-item-id=\"e00145aebc5df53a9b1c2aeb1d5a9dcdc\">ROAS compares attributed closed revenue with ad spend.\u003C/li>\u003C/ul>\u003Cp>The attribution method is important here too. Dreamdata calculates ROAS from closed-won deals over 12 months using a data-driven model, with impressions excluded and extreme outliers filtered. ZenABM, on the other hand, combines LinkedIn Campaign Manager and CRM data and uses impression-based attribution for influenced pipeline.\u003C/p>\u003Cp>LinkedIn also might not make sense inside a monthly report. That’s because Dreamdata puts the average B2B customer journey at 272 days and the average time from a first LinkedIn ad impression to revenue at 281 days.\u003C/p>\u003Ch3 id=\"linkedin-ads-industry-benchmarks\">LinkedIn Ads industry benchmarks\u003C/h3>\u003Cp>The latest LinkedIn Ads benchmarks by industry come from ZenABM’s account-based advertising data. The detailed performance table reports averages rather than medians, so compare these rows with one another, not directly with the median account figures above.\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Industry\u003C/th>\u003Cth>Average CTR\u003C/th>\u003Cth>Average CPC\u003C/th>\u003Cth>Average CPM\u003C/th>\u003C/tr>\u003C/thead>\u003Ctbody>\u003Ctr>\u003Ctd>Software development\u003C/td>\u003Ctd>1.09%\u003C/td>\u003Ctd>$10.95\u003C/td>\u003Ctd>$70.14\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>IT services and consulting\u003C/td>\u003Ctd>1.04%\u003C/td>\u003Ctd>$11.62\u003C/td>\u003Ctd>$69.25\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Advertising services\u003C/td>\u003Ctd>1.08%\u003C/td>\u003Ctd>$12.77\u003C/td>\u003Ctd>$65.06\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Technology, information, and internet\u003C/td>\u003Ctd>1.31%\u003C/td>\u003Ctd>$8.70\u003C/td>\u003Ctd>$74.20\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/linkedin_ads_industry_benchmarks_2026_9648a0e8b1.png\" srcset=\"https://media.whatagraph.com/linkedin_ads_industry_benchmarks_2026_9648a0e8b1.png?width=350 350w, https://media.whatagraph.com/linkedin_ads_industry_benchmarks_2026_9648a0e8b1.png?width=700 700w, https://media.whatagraph.com/linkedin_ads_industry_benchmarks_2026_9648a0e8b1.png?width=420 440w, https://media.whatagraph.com/linkedin_ads_industry_benchmarks_2026_9648a0e8b1.png?width=840 880w, https://media.whatagraph.com/linkedin_ads_industry_benchmarks_2026_9648a0e8b1.png?width=768 768w, https://media.whatagraph.com/linkedin_ads_industry_benchmarks_2026_9648a0e8b1.png?width=1536 1536w, https://media.whatagraph.com/linkedin_ads_industry_benchmarks_2026_9648a0e8b1.png?width=992 992w, https://media.whatagraph.com/linkedin_ads_industry_benchmarks_2026_9648a0e8b1.png?width=1984 1984w, https://media.whatagraph.com/linkedin_ads_industry_benchmarks_2026_9648a0e8b1.png?width=600 1200w, https://media.whatagraph.com/linkedin_ads_industry_benchmarks_2026_9648a0e8b1.png?width=1200 2400w, https://media.whatagraph.com/linkedin_ads_industry_benchmarks_2026_9648a0e8b1.png?width=720 1440w, https://media.whatagraph.com/linkedin_ads_industry_benchmarks_2026_9648a0e8b1.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"linkedin-ads-industry-benchmarks-2026.png\">\u003C/figure>\u003Cp>\u003Cstrong>ZenABM’s sample leans toward technology companies, so these LinkedIn Ads industry benchmarks are most useful for B2B technology and services teams running formal ABM programs.\u003C/strong>\u003C/p>\u003Cp>The down-funnel sample becomes thinner still. For example, software development is the only named industry for which ZenABM publishes a dedicated pipeline-efficiency cut: a median 1.63 ROAS and $6.89 in influenced pipeline per ad dollar.\u003C/p>\u003Cp>The unit changes the verdict.\u003C/p>\u003Cp>In Dreamdata’s dataset, LinkedIn has the lowest cost per company influenced: $80.63, compared with $148.01 for Meta and $126.93 for Google Search. The report also finds that the average B2B deal involves 10 stakeholders.\u003C/p>\u003Cp>The other problem is that LinkedIn doesn’t travel alone in a B2B report.\u003C/p>\u003Cp>The numbers sit beside Google Ads, and somewhere above both is a single CPL or CAC target. Then the definitions start to drift. LinkedIn counts a Lead Gen Form submission; Google imports a qualified lead from the CRM; and one region waits for a booked demo; another reports the form fill.\u003C/p>\u003Cp>Each number may be correct inside its own dashboard, but together, they’re one column with three meanings.\u003C/p>\u003Cp>Whatagraph’s \u003Ca href=\"https://help.whatagraph.com/en/articles/9971629-source-groups-aggregate-metrics-across-multiple-data-sources\">Source Groups\u003C/a> can bring LinkedIn and Google Ads accounts, or several regional accounts, into one reporting view. Custom Metrics let you define CPL or CAC once and use the same formula and name wherever that data appears.\u003C/p>\u003Cp>Change the definition later, and you update the metric rather than rebuilding every report.\u003C/p>\u003Cp>Want a report template to get started with? Check out this \u003Ca href=\"/templates/ppc-report#linkedin-ads-patrick-cumming\">LinkedIn Ads report\u003C/a> co-created with \u003Ca href=\"https://www.linkedin.com/in/patrick-james-cumming/\" target=\"_blank\" rel=\"noopener noreferrer\">Patrick Cumming\u003C/a>, Founder at Ad Juice agency. \u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Linked_In_ads_report_template_Patrick_Cumming_1_66eed7edf5.png\" srcset=\"https://media.whatagraph.com/Linked_In_ads_report_template_Patrick_Cumming_1_66eed7edf5.png?width=350 350w, https://media.whatagraph.com/Linked_In_ads_report_template_Patrick_Cumming_1_66eed7edf5.png?width=700 700w, https://media.whatagraph.com/Linked_In_ads_report_template_Patrick_Cumming_1_66eed7edf5.png?width=420 440w, https://media.whatagraph.com/Linked_In_ads_report_template_Patrick_Cumming_1_66eed7edf5.png?width=840 880w, https://media.whatagraph.com/Linked_In_ads_report_template_Patrick_Cumming_1_66eed7edf5.png?width=768 768w, https://media.whatagraph.com/Linked_In_ads_report_template_Patrick_Cumming_1_66eed7edf5.png?width=1536 1536w, https://media.whatagraph.com/Linked_In_ads_report_template_Patrick_Cumming_1_66eed7edf5.png?width=992 992w, https://media.whatagraph.com/Linked_In_ads_report_template_Patrick_Cumming_1_66eed7edf5.png?width=1984 1984w, https://media.whatagraph.com/Linked_In_ads_report_template_Patrick_Cumming_1_66eed7edf5.png?width=600 1200w, https://media.whatagraph.com/Linked_In_ads_report_template_Patrick_Cumming_1_66eed7edf5.png?width=1200 2400w, https://media.whatagraph.com/Linked_In_ads_report_template_Patrick_Cumming_1_66eed7edf5.png?width=720 1440w, https://media.whatagraph.com/Linked_In_ads_report_template_Patrick_Cumming_1_66eed7edf5.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"LinkedIn Ads Report Template - A well-organized LinkedIn Ads performance report.\">\u003C/p>\u003Ch2 id=\"bingmicrosoft-ads-benchmarks-for-2026\">Bing/Microsoft Ads benchmarks for 2026\u003C/h2>\u003Cp>First, the name. \u003Ca href=\"https://help.ads.microsoft.com/#apex/ads/en/60224/0:~:text=Bing%20Ads%20is%20now%20Microsoft%20Advertising.%20We%20have%20updated%20our%20Agreement%20and%20the%20new%20name%20for%20our%20commercial%20business%20across%20all%20our%20markets%20globally%20is%20now%20Microsoft%20Advertising.%20You%20can%20read%20about%20our%20name%20change%20here%3A%20Bing%20Ads%20Is%20Now%20Microsoft%20Advertising.\" target=\"_blank\" rel=\"noopener noreferrer\">Bing Ads became Microsoft Advertising in 2019\u003C/a>, but a lot of \u003Ca href=\"https://www.linkedin.com/posts/hanakobzova_do-you-still-call-it-bing-ads-its-been-activity-7455496167548776448-7hQt?utm_source=share&utm_medium=member_desktop&rcm=ACoAACbSH_cBQIasj0xo5lwJ7xQQiyi_4x9UW60\" target=\"_blank\" rel=\"noopener noreferrer\">PPC marketers still call it Bing\u003C/a> out of habit, so Bing it is.\u003C/p>\u003Cp>Even then, Bing is shorthand. \u003Ca href=\"https://about.ads.microsoft.com/en/solutions/ad-products-formats/search\" target=\"_blank\" rel=\"noopener noreferrer\">Microsoft Search campaigns\u003C/a> can also run across partner sites such as Yahoo, AOL, DuckDuckGo, and Ecosia, depending on your settings. Your account-wide benchmark may therefore include more than Bing traffic.\u003C/p>\u003Cp>Second, you’ve already seen the largest current search benchmark dataset that includes Microsoft Ads. LocaliQ’s $5.42 CPC and 6.64% CTR blend Google and Microsoft campaigns, with roughly 15%-20% of the budget going to Microsoft. That’s useful context, but not a clean Bing number.\u003C/p>\u003Ch3 id=\"is-bing-ads-cheaper-than-google-ads\">Is Bing Ads cheaper than Google Ads?\u003C/h3>\u003Cp>In \u003Ca href=\"https://brightbid.com/blog/google-ads-vs-bing-ads-cpc-data/\" target=\"_blank\" rel=\"noopener noreferrer\">BrightBid’s current B2B comparison\u003C/a>, yes.\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Metric\u003C/th>\u003Cth>Bing Ads\u003C/th>\u003Cth>Google Ads\u003C/th>\u003Cth>What’s the difference?\u003C/th>\u003C/tr>\u003C/thead>\u003Ctbody>\u003Ctr>\u003Ctd>Average click-through rate\u003C/td>\u003Ctd>3.10%\u003C/td>\u003Ctd>3.25%\u003C/td>\u003Ctd>Google is higher by 0.15 percentage points.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Average cost-per-click\u003C/td>\u003Ctd>$1.45\u003C/td>\u003Ctd>$2.85\u003C/td>\u003Ctd>Bing is 49% cheaper.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Average conversion rate\u003C/td>\u003Ctd>3.50%\u003C/td>\u003Ctd>4.10%\u003C/td>\u003Ctd>Google is higher by 0.60 percentage points.\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Average cost per acquisition\u003C/td>\u003Ctd>$38.50\u003C/td>\u003Ctd>$48.00\u003C/td>\u003Ctd>Bing is 20% cheaper.\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/bing_ads_vs_google_ads_benchmarks_2026_fa729ef519.png\" srcset=\"https://media.whatagraph.com/bing_ads_vs_google_ads_benchmarks_2026_fa729ef519.png?width=350 350w, https://media.whatagraph.com/bing_ads_vs_google_ads_benchmarks_2026_fa729ef519.png?width=700 700w, https://media.whatagraph.com/bing_ads_vs_google_ads_benchmarks_2026_fa729ef519.png?width=420 440w, https://media.whatagraph.com/bing_ads_vs_google_ads_benchmarks_2026_fa729ef519.png?width=840 880w, https://media.whatagraph.com/bing_ads_vs_google_ads_benchmarks_2026_fa729ef519.png?width=768 768w, https://media.whatagraph.com/bing_ads_vs_google_ads_benchmarks_2026_fa729ef519.png?width=1536 1536w, https://media.whatagraph.com/bing_ads_vs_google_ads_benchmarks_2026_fa729ef519.png?width=992 992w, https://media.whatagraph.com/bing_ads_vs_google_ads_benchmarks_2026_fa729ef519.png?width=1984 1984w, https://media.whatagraph.com/bing_ads_vs_google_ads_benchmarks_2026_fa729ef519.png?width=600 1200w, https://media.whatagraph.com/bing_ads_vs_google_ads_benchmarks_2026_fa729ef519.png?width=1200 2400w, https://media.whatagraph.com/bing_ads_vs_google_ads_benchmarks_2026_fa729ef519.png?width=720 1440w, https://media.whatagraph.com/bing_ads_vs_google_ads_benchmarks_2026_fa729ef519.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"bing-ads-vs-google-ads-benchmarks-2026.png\">\u003C/p>\u003Cp>Google won the engagement and conversion-rate columns, but only narrowly. Bing’s cheaper auction more than covered the gap, leaving it with a 20% lower acquisition cost.\u003C/p>\u003Cp>\u003Ca href=\"https://www.lionheartsearch.com/paid-search-ads-blog/microsoft-ads-vs-google-ads-an-honest-comparison-for-2026\" target=\"_blank\">Lionheart’s 2026 agency estimates\u003C/a> land in much the same place, at approximately $1.54 per click on Microsoft Ads versus $2.96 on Google. The agency estimates that Microsoft CPCs run 33%-60% lower for comparable keywords.\u003C/p>\u003Cp>The answer, then, is not that Bing is always cheaper; it’s that the best current side-by-side data gives you good reason to test whether it’s cheaper for the same searches in your \u003Ci>own\u003C/i> account.\u003C/p>\u003Ch3 id=\"bing-ads-cpc-benchmarks\">Bing Ads CPC benchmarks\u003C/h3>\u003Cp>\u003Cstrong>A practical 2026 \u003C/strong>\u003Ca href=\"/bing-ads-dashboard-reports\">\u003Cstrong>Bing Ads\u003C/strong>\u003C/a>\u003Cstrong> CPC benchmark is roughly $1.45 to $1.54 in the two current agency datasets available.\u003C/strong> BrightBid reports $1.45 across its B2B clients.\u003C/p>\u003Cp>But industry, device, and competition can move that figure quickly. For instance, Lionheart estimates that legal keywords costing $8-$14 on Google may cost $5-$9 on Microsoft.\u003C/p>\u003Cp>Why is the auction cheaper at all? Because it's emptier; agencies put Microsoft's share of typical search budgets at around 6%, and both Lionheart and BrightBid, independently, recommend allocating 10%-25% of search spend to it.\u003C/p>\u003Cp>Microsoft also has a specific B2B advantage. You can \u003Ca href=\"https://help.ads.microsoft.com/apex/index/3/en/56905\" target=\"_blank\">use LinkedIn profile data\u003C/a> to adjust bids by company, industry, or job function, and it lets you bid differently when Microsoft recognizes someone in the group.\u003C/p>\u003Cp>That's search-priced clicks for audiences that cost $11.04 apiece on LinkedIn itself, per ZenABM's data earlier in this guide. The trade-off is device. \u003Cstrong>Bing's audience lives overwhelmingly on desktop, so mobile-heavy categories should stay Google-weighted.\u003C/strong>\u003C/p>\u003Cp>Google and Bing are easiest to compare while they’re still in a table. Once the campaigns are live, the numbers retreat to separate dashboards.\u003C/p>\u003Cp>A blended CPC must divide total Google and Microsoft spend by their combined clicks, while a blended conversion rate must divide combined conversions by combined clicks.\u003C/p>\u003Cp>Whatagraph’s Source Groups can bring \u003Ca href=\"/bing-ads-dashboard-reports#:~:text=Once%20you%20create,our%20marketing%20dashboards!\"  rel=\"noopener noreferrer\">Google Ads and Microsoft Advertising accounts into one cross-channel view\u003C/a> and aggregate the metrics they share. When campaign dimensions or fields need to be matched more deliberately, a Blended Source can merge them into one structured dataset.\u003C/p>\u003Ch3 id=\"bing-ads-ctr-benchmarks\">Bing Ads CTR benchmarks\u003C/h3>\u003Cp>The most defensible current figure here is BrightBid’s 3.10% CTR for Microsoft Ads, compared with 3.25% for Google in the same B2B dataset.\u003C/p>\u003Cp>You’ll also see 2.83% quoted as the average Bing Ads CTR. That number comes from WordStream’s platform-specific study \u003Ca href=\"https://www.wordstream.com/blog/ws/2017/11/06/bing-ads-performance-benchmarks\" target=\"_blank\">published in 2017\u003C/a>. That’s useful historical context, but it’s not a 2026 benchmark.\u003C/p>\u003Ch2 id=\"tiktok-ads-benchmarks-for-2026\">TikTok Ads benchmarks for 2026\u003C/h2>\u003Cp>\u003Ca href=\"https://www.triplewhale.com/blog/tiktok-benchmarks\" target=\"_blank\">\u003Cstrong>Triple Whale’s full-year 2025 ecommerce data\u003C/strong>\u003C/a> \u003Cstrong>puts TikTok at a 1.77% CTR, $13.26 CPM, 2.01% conversion rate, $32.74 CPA, and 2.21 ROAS.\u003C/strong>\u003C/p>\u003Cp>\u003Ca href=\"https://www.wordstream.com/blog/tiktok-ads-costnoopener\" target=\"_blank\">WordStream’s broader 2026 cost guide\u003C/a> offers directional ranges instead: $0.30 to $1.50 per click, $4 to $10 per 1,000 impressions, and $0.01 to $0.07 per video view.\u003C/p>\u003Ch3 id=\"which-kpis-should-you-track-for-tiktok-advertising\">Which KPIs should you track for TikTok advertising?\u003C/h3>\u003Cp>TikTok’s \u003Ca href=\"https://ads.tiktok.com/help/article/all-metrics?lang=en\" target=\"_blank\">reporting glossary\u003C/a> organizes creative performance around 2-second video views, 6-second views, completion thresholds at 25%/50%/75%/100%, and average play time.\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>KPI\u003C/th>\u003Cth>The question it answers\u003C/th>\u003C/tr>\u003C/thead>\u003Ctbody>\u003Ctr>\u003Ctd>Two-second video views\u003C/td>\u003Ctd>Did the opening frame, line, or visual stop the scroll?\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Six-second video views\u003C/td>\u003Ctd>Did viewers stay beyond the initial hook?\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Views at 25%, 50%, 75%, and 100%\u003C/td>\u003Ctd>At what point did viewers begin to leave?\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Average play time\u003C/td>\u003Ctd>How long did the average viewer keep watching?\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>CTR and CPC\u003C/td>\u003Ctd>Did that attention produce site traffic, and what did each click cost?\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>CVR and CPA\u003C/td>\u003Ctd>Did those clicks convert, and at what cost?\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>ROAS\u003C/td>\u003Ctd>Did the attributed revenue justify the ad spend?\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp>\u003Cstrong>Note that hook rate and hold rate aren't native TikTok metrics.\u003C/strong> TikTok Ads Manager gives you the inputs, including 2-second views, 6-second views, and completion checkpoints, and then you build the ratios yourself. That means every hook rate you've ever been shown was somebody else’s calculation.\u003C/p>\u003Cp>But TikTok’s standard six-second view can \u003Ci>also\u003C/i> count:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e539d11b098d62f49ab39af6ddf6552f3\">A video shorter than six seconds that was completed.\u003C/li>\u003Cli data-list-item-id=\"e59fa2e20df90aeea69a44c185e60919f\">An engagement during the first six seconds.\u003C/li>\u003C/ul>\u003Cp>The hook rate is often calculated as 2-second video views divided by impressions. \u003Ca href=\"https://ads.tiktok.com/help/article/video-play\" target=\"_blank\">TikTok counts a 2-second view\u003C/a> when the video plays at least two seconds within a single impression, replays excluded, so the ratio reads cleanly as a scroll-stop test.\u003C/p>\u003Cp>But the hold rate is where reports diverge. While some teams divide 6-second views by 2-second views, others divide views-at-25%-completion by 2-second views.\u003C/p>\u003Cp>TikTok publishes the definitions, but not a credible all-industry benchmark for hook or hold rate. For those derived KPIs, your own rolling median, segmented by objective, audience, and video length, is the more defensible comparison.\u003C/p>\u003Ch3 id=\"tiktok-cost-and-conversion-benchmarks\">TikTok cost and conversion benchmarks\u003C/h3>\u003Cp>Triple Whale’s 2025 ecommerce data shows TikTok becoming better at generating clicks and less efficient at turning them into revenue:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Metric\u003C/th>\u003Cth>2025 benchmark\u003C/th>\u003Cth>Year-over-year change\u003C/th>\u003C/tr>\u003C/thead>\u003Ctbody>\u003Ctr>\u003Ctd>CTR\u003C/td>\u003Ctd>1.77%\u003C/td>\u003Ctd>+13.74%\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>CPM\u003C/td>\u003Ctd>$13.26\u003C/td>\u003Ctd>+16.00%\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Conversion rate\u003C/td>\u003Ctd>2.01%\u003C/td>\u003Ctd>–6.20%\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>CPA\u003C/td>\u003Ctd>$32.74\u003C/td>\u003Ctd>+8.64%\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>ROAS\u003C/td>\u003Ctd>2.21\u003C/td>\u003Ctd>–5.70%\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>AOV\u003C/td>\u003Ctd>$74.12\u003C/td>\u003Ctd>+2.68%\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp>More people clicked, but a smaller share converted. Where reach became more expensive, CPA rose, and ROAS fell.\u003C/p>\u003Cp>That’s also why a 2.21 ROAS shouldn’t be read as TikTok’s passing grade. The number is the top-line result for ecommerce brands in this particular dataset. Whether it works for you depends on margin, customer lifetime value, returns, and fees.\u003C/p>\u003Ch3 id=\"tiktok-ads-benchmarks-by-industry\">TikTok Ads benchmarks by industry\u003C/h3>\u003Cp>Triple Whale presents the industry figures as medians. The top-line figures use a different aggregate cut, so the vertical rows will not necessarily reconcile with the overall benchmark:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Industry\u003C/th>\u003Cth>CTR\u003C/th>\u003Cth>CPM\u003C/th>\u003Cth>CVR\u003C/th>\u003Cth>CPA\u003C/th>\u003Cth>ROAS\u003C/th>\u003C/tr>\u003C/thead>\u003Ctbody>\u003Ctr>\u003Ctd>Apparel and accessories\u003C/td>\u003Ctd>0.69%\u003C/td>\u003Ctd>$4.24\u003C/td>\u003Ctd>2.37%\u003C/td>\u003Ctd>$21.85\u003C/td>\u003Ctd>2.49\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Beauty\u003C/td>\u003Ctd>0.58%\u003C/td>\u003Ctd>$5.28\u003C/td>\u003Ctd>2.19%\u003C/td>\u003Ctd>$18.82\u003C/td>\u003Ctd>0.74\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Home and garden\u003C/td>\u003Ctd>0.68%\u003C/td>\u003Ctd>$5.69\u003C/td>\u003Ctd>2.42%\u003C/td>\u003Ctd>$21.36\u003C/td>\u003Ctd>1.97\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Food and beverage\u003C/td>\u003Ctd>0.58%\u003C/td>\u003Ctd>$6.33\u003C/td>\u003Ctd>2.17%\u003C/td>\u003Ctd>$19.84\u003C/td>\u003Ctd>0.49\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Toys, art, and collectibles\u003C/td>\u003Ctd>0.58%\u003C/td>\u003Ctd>$4.56\u003C/td>\u003Ctd>2.38%\u003C/td>\u003Ctd>$20.94\u003C/td>\u003Ctd>1.55\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Sports and outdoors\u003C/td>\u003Ctd>0.52%\u003C/td>\u003Ctd>$3.79\u003C/td>\u003Ctd>1.49%\u003C/td>\u003Ctd>$19.83\u003C/td>\u003Ctd>1.39\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Electronics\u003C/td>\u003Ctd>0.73%\u003C/td>\u003Ctd>$5.17\u003C/td>\u003Ctd>1.85%\u003C/td>\u003Ctd>$31.25\u003C/td>\u003Ctd>1.68\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Health and wellness\u003C/td>\u003Ctd>0.57%\u003C/td>\u003Ctd>$5.34\u003C/td>\u003Ctd>1.68%\u003C/td>\u003Ctd>$16.87\u003C/td>\u003Ctd>0.72\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Pets and animals\u003C/td>\u003Ctd>0.49%\u003C/td>\u003Ctd>$5.21\u003C/td>\u003Ctd>1.91%\u003C/td>\u003Ctd>$13.46\u003C/td>\u003Ctd>0.08\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Lifestyle and boutique\u003C/td>\u003Ctd>0.57%\u003C/td>\u003Ctd>$4.25\u003C/td>\u003Ctd>2.16%\u003C/td>\u003Ctd>$25.43\u003C/td>\u003Ctd>1.88\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/tiktok_ads_industry_benchmarks_2026_1c953c113a.png\" srcset=\"https://media.whatagraph.com/tiktok_ads_industry_benchmarks_2026_1c953c113a.png?width=350 350w, https://media.whatagraph.com/tiktok_ads_industry_benchmarks_2026_1c953c113a.png?width=700 700w, https://media.whatagraph.com/tiktok_ads_industry_benchmarks_2026_1c953c113a.png?width=420 440w, https://media.whatagraph.com/tiktok_ads_industry_benchmarks_2026_1c953c113a.png?width=840 880w, https://media.whatagraph.com/tiktok_ads_industry_benchmarks_2026_1c953c113a.png?width=768 768w, https://media.whatagraph.com/tiktok_ads_industry_benchmarks_2026_1c953c113a.png?width=1536 1536w, https://media.whatagraph.com/tiktok_ads_industry_benchmarks_2026_1c953c113a.png?width=992 992w, https://media.whatagraph.com/tiktok_ads_industry_benchmarks_2026_1c953c113a.png?width=1984 1984w, https://media.whatagraph.com/tiktok_ads_industry_benchmarks_2026_1c953c113a.png?width=600 1200w, https://media.whatagraph.com/tiktok_ads_industry_benchmarks_2026_1c953c113a.png?width=1200 2400w, https://media.whatagraph.com/tiktok_ads_industry_benchmarks_2026_1c953c113a.png?width=720 1440w, https://media.whatagraph.com/tiktok_ads_industry_benchmarks_2026_1c953c113a.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"tiktok-ads-industry-benchmarks-2026.png\">\u003C/figure>\u003Cp>Once again, the columns refuse to elect one winner. Where electronics has the highest CTR but also the highest CPA, home and garden leads on conversion rate; while apparel and accessories produces the strongest ROAS.\u003C/p>\u003Cp>TikTok introduces one final reporting problem. The platform’s attention metrics don’t translate neatly to the rest of paid social. If you put them all under video views, your cross-channel chart then measures several different achievements.\u003C/p>\u003Cp>Whatagraph’s \u003Ca href=\"https://help.whatagraph.com/en/articles/13171977-how-to-configure-value-types-and-aggregation-for-custom-metrics\">Custom Metrics let you define\u003C/a> TikTok hook rate or hold rate once from the underlying metrics and keep the formula consistent across reports.\u003C/p>\u003Cp>\u003Cimg src=\"data:image/png;base64,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\" alt=\"\" width=\"426\" height=\"380\">\u003C/p>\u003Cp>You can also standardize the names shown across sources while preserving what each platform measures. The \u003Ca href=\"/blog/articles/cross-channel-marketing-report\">cross-channel dashboard\u003C/a> becomes easier to read without pretending that a TikTok two-second view and another platform’s video view are the same event.\u003C/p>\u003Ch2 id=\"pinterest-ads-benchmarks-for-2026\">Pinterest Ads benchmarks for 2026\u003C/h2>\u003Cp>\u003Ca href=\"https://www.webfx.com/blog/social-media/pinterest-marketing-benchmarks/\" target=\"_blank\">WebFX’s latest U.S. campaign data\u003C/a> combine WebFX’s internal campaign performance with third-party research and represent median results from hundreds of active U.S. campaigns during 2024 and 2025:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Metric\u003C/th>\u003Cth>Pinterest Ads benchmark\u003C/th>\u003C/tr>\u003C/thead>\u003Ctbody>\u003Ctr>\u003Ctd>Click-through rate\u003C/td>\u003Ctd>0.15%-0.25%\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Cost per click\u003C/td>\u003Ctd>$0.50-$1.50\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Cost per engagement\u003C/td>\u003Ctd>$0.10-$0.30\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Conversion rate\u003C/td>\u003Ctd>2%-4%\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp>\u003Ca href=\"https://help.pinterest.com/en/business/article/pinterest-description-of-methodology\" target=\"_blank\">Pinterest measures\u003C/a> two related actions:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"efa9b4d69836125e81e7e6add4cdcba02\">A Pin click is an in-unit interaction that can lead to content on or off Pinterest.\u003C/li>\u003Cli data-list-item-id=\"eebc56883b27451a81c5db39860ca0e5b\">An outbound click redirects the user to another web destination.\u003C/li>\u003C/ul>\u003Cp>Pinterest also charges advertisers for Pin clicks rather than outbound clicks. A low CPC can therefore describe inexpensive interaction with the Pin without necessarily describing equally inexpensive website traffic.\u003C/p>\u003Cp>\u003Cstrong>A practical Pinterest Ads CPC benchmark is $0.50-$1.50 based on WebFX’s campaign-performance dataset.\u003C/strong> But its \u003Ca href=\"https://www.webfx.com/social-media/pricing/how-much-does-pinterest-advertising-cost/\" target=\"_blank\">separate survey of 270 marketers\u003C/a> produced lower self-reported costs:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Reported cost\u003C/th>\u003Cth>Share of marketers\u003C/th>\u003C/tr>\u003C/thead>\u003Ctbody>\u003Ctr>\u003Ctd>CPC of $0.20 or less\u003C/td>\u003Ctd>43%\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>CPM of $1.50 or less\u003C/td>\u003Ctd>52%\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Cost per conversion of $8 or less\u003C/td>\u003Ctd>66%\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp>These figures answer a different question. The campaign benchmark summarizes observed performance across campaigns; the survey records the ranges marketers said \u003Ci>they\u003C/i> paid.\u003C/p>\u003Cp>The CPC distribution is also wide. Around 11% of respondents reported paying more than $3 per click, while another 26% paid no more than 10¢. Your industry, targeting, placement, bid strategy, and the type of click being counted can move the result considerably.\u003C/p>\u003Cp>WebFX places the typical Promoted Pin conversion rate at 2%-4%, rising to 5%-8% for luxury and home goods campaigns.\u003C/p>\u003Cp>But a Pinterest conversion rate depends on more than how many people bought. \u003Ca href=\"https://help.pinterest.com/en/business/article/conversions-campaigns\" target=\"_blank\">Pinterest lets advertisers\u003C/a> use one-, seven-, or 30-day post-click and post-view lookback windows. A longer window can capture purchases made after someone discovered or saved a product, but it may also give Pinterest credit for more conversions than a shorter last-click report does.\u003C/p>\u003Cp>So compare conversion rates only when the reports share:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e6ae08165a08b0a4a8b9e9c4996a562a8\">The same conversion event.\u003C/li>\u003Cli data-list-item-id=\"eea0ee2a398b6077a6015a0b07298e20e\">The same click and view windows.\u003C/li>\u003Cli data-list-item-id=\"efec43dff433d91028e03bdd7023ed28c\">The same attribution model.\u003C/li>\u003Cli data-list-item-id=\"e41ce09fba0466273f6a95485f8eb7e67\">The same treatment of new and returning customers.\u003C/li>\u003C/ul>\u003Ch2 id=\"snapchat-ads-benchmarks-for-2026\">Snapchat Ads benchmarks for 2026\u003C/h2>\u003Cp>\u003Ca href=\"https://adliftr.com/blog/snapchat-ads-cost-benchmarks-2026\" target=\"_blank\">\u003Cstrong>AdLiftr’s early-2026 data\u003C/strong>\u003C/a> \u003Cstrong>puts the median Snapchat Ad at a 1.04% CTR and $0.84 CPC.\u003C/strong> For DTC ecommerce campaigns, the median cost to acquire a first-time purchaser was $23.40.\u003C/p>\u003Cp>The dataset covers 2,431 campaigns from 412 advertisers that spent a combined $11.4 million between February 1 and May 28, 2026.\u003C/p>\u003Cp>While this is sparkling clean methodology, remember that this is still \u003Ci>one\u003C/i> vendor’s customer base. DTC ecommerce made up 38% of the advertisers, mobile apps another 22%, and 58% of the campaigns ran in the U.S.\u003C/p>\u003Cp>So treat the results as a current mid-market reference.\u003C/p>\u003Ch3 id=\"snapchat-ads-cpc-and-ctr-benchmarks\">Snapchat Ads CPC and CTR benchmarks\u003C/h3>\u003Cp>Across all objectives, AdLiftr recorded a $0.84 median CPC and 1.04% median CTR. While traffic campaigns bought cheaper clicks, conversion campaigns paid more for access to people the system considered likely to act.\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Metric\u003C/th>\u003Cth>Median\u003C/th>\u003Cth>25th-75th percentile\u003C/th>\u003C/tr>\u003C/thead>\u003Ctbody>\u003Ctr>\u003Ctd>CPC across all objectives\u003C/td>\u003Ctd>$0.84\u003C/td>\u003Ctd>$0.51-$1.34\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>CPC for traffic campaigns\u003C/td>\u003Ctd>$0.71\u003C/td>\u003Ctd>$0.43-$1.12\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>CPC for conversion campaigns\u003C/td>\u003Ctd>$1.18\u003C/td>\u003Ctd>$0.72-$1.94\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>CTR across all objectives\u003C/td>\u003Ctd>1.04%\u003C/td>\u003Ctd>0.61%-1.69%\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>CTR for Spotlight placements\u003C/td>\u003Ctd>1.36%\u003C/td>\u003Ctd>0.83%-2.18%\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>CTR for Story Ads\u003C/td>\u003Ctd>0.94%\u003C/td>\u003Ctd>0.55%-1.51%\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp>Spotlight produced the highest CTR in this dataset, while Stories accounted for the largest share of impressions. A campaign can therefore move above or below the overall 1.04% benchmark because its inventory mix changed, even when the creative itself did not.\u003C/p>\u003Ch3 id=\"snapchat-ads-cpm-benchmarks\">Snapchat Ads CPM benchmarks\u003C/h3>\u003Cp>In AdLiftr’s dataset, CPMs were substantially higher for lower-funnel objectives:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Campaign objective\u003C/th>\u003Cth>Median CPM\u003C/th>\u003Cth>25th-75th percentile\u003C/th>\u003C/tr>\u003C/thead>\u003Ctbody>\u003Ctr>\u003Ctd>Awareness\u003C/td>\u003Ctd>$5.84\u003C/td>\u003Ctd>$3.20-$9.40\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Engagement\u003C/td>\u003Ctd>$9.10\u003C/td>\u003Ctd>$5.40-$13.60\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Traffic\u003C/td>\u003Ctd>$11.20\u003C/td>\u003Ctd>$6.80-$16.90\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Catalog sales\u003C/td>\u003Ctd>$19.40\u003C/td>\u003Ctd>$11.20-$28.90\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>App installs\u003C/td>\u003Ctd>$23.40\u003C/td>\u003Ctd>$14.90-$35.20\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>\u003Ca href=\"/blog/articles/ppc-lead-generation\">Lead generation\u003C/a>\u003C/td>\u003Ctd>$24.80\u003C/td>\u003Ctd>$15.10-$39.40\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Conversions and purchases\u003C/td>\u003Ctd>$27.10\u003C/td>\u003Ctd>$17.40-$41.80\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp>CPMs for awareness inventory were less than one-quarter of those for conversions. But that does \u003Ci>not\u003C/i> make it four times more efficient. The awareness campaign is buying exposure, while the conversion campaign asks Snapchat to find people likely to complete a much rarer action.\u003C/p>\u003Ch3 id=\"snapchat-ads-cpa-benchmarks-by-industry\">Snapchat Ads CPA benchmarks by industry\u003C/h3>\u003Cp>AdLiftr reports the following median costs for a first purchase, install, or lead. Those outcomes aren’t interchangeable, so the table below names what each number buys:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Industry\u003C/th>\u003Cth>Measured outcome\u003C/th>\u003Cth>Median cost\u003C/th>\u003Cth>25th-75th percentile\u003C/th>\u003C/tr>\u003C/thead>\u003Ctbody>\u003Ctr>\u003Ctd>DTC apparel and accessories\u003C/td>\u003Ctd>First-time purchase\u003C/td>\u003Ctd>$19.80\u003C/td>\u003Ctd>$12.40-$32.10\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>DTC beauty and cosmetics\u003C/td>\u003Ctd>First-time purchase\u003C/td>\u003Ctd>$23.40\u003C/td>\u003Ctd>$14.20-$34.80\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>DTC food and beverage\u003C/td>\u003Ctd>First-time purchase\u003C/td>\u003Ctd>$28.90\u003C/td>\u003Ctd>$17.60-$44.20\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Mobile gaming apps\u003C/td>\u003Ctd>Install\u003C/td>\u003Ctd>$4.70\u003C/td>\u003Ctd>$2.10-$9.40\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Mobile utility apps\u003C/td>\u003Ctd>Install\u003C/td>\u003Ctd>$8.30\u003C/td>\u003Ctd>$3.80-$16.20\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Fintech and banking apps\u003C/td>\u003Ctd>Install\u003C/td>\u003Ctd>$34.10\u003C/td>\u003Ctd>$19.40-$58.70\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Local services\u003C/td>\u003Ctd>Lead\u003C/td>\u003Ctd>$42.80\u003C/td>\u003Ctd>$22.10-$71.30\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>B2B SaaS\u003C/td>\u003Ctd>Lead\u003C/td>\u003Ctd>$58.40\u003C/td>\u003Ctd>$31.20-$98.40\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp>The apparel category produced the lowest ecommerce CPA, while B2B SaaS had the highest cost per result in the table.\u003C/p>\u003Cp>But a $4.70 app install isn’t automatically better than a $19.80 purchase, and a $58.40 B2B lead may be perfectly workable when it turns into a high-value contract. The outcome and downstream value have to remain attached to the cost.\u003C/p>\u003Ch2 id=\"before-you-benchmark-anything\">Before you benchmark anything…\u003C/h2>\u003Cp>You need one CPL, one CPC, one CPA, one CPM, one CTR, one CVR, and one ROAS.\u003C/p>\u003Cp>These need to be defined once, that means the same thing in every report they walk into. \u003Ca href=\"https://www.google.com/aclk?sa=L&pf=1&ai=DChsSEwi1iY7Vn_2VAxX_gnwGHd4dE5MYACICCAEQABoCd3M&co=1&ase=2&gclid=CjwKCAjwj7HTBhBiEiwA8s35Osr7ych-7jyetvwvAveGz5dgM0GKXS3DzdXgRphvbKu2BknF0mUh4hoC9tUQAvD_BwE&cce=2&category=acrcp_v1_32&sig=AOD64_3cxKlJ0qutVViCN8NI4DpvtwhOLw&q&nis=4&adurl=https://www.maatwerkonline.nl/?utm_source%3Dgoogle%26utm_medium%3Dcpc%26utm_campaign%3D184705102%26utm_content%3D8699988742%26utm_term%3Dmaatwerk%2520online%26utm_id%3D184705102%26gad_source%3D1%26gad_campaignid%3D184705102%26gbraid%3D0AAAAADoc0OpYJh26HU4SbPw_IyMpkX4Ag%26gclid%3DCjwKCAjwj7HTBhBiEiwA8s35Osr7ych-7jyetvwvAveGz5dgM0GKXS3DzdXgRphvbKu2BknF0mUh4hoC9tUQAvD_BwE&ved=2ahUKEwigvPnUn_2VAxWEAPsDHTX7Er0Q0Qx6BAgLEAE\" target=\"_blank\">Maatwerk Online\u003C/a> runs a hundred clients that way, and gets back a hundred hours a month; \"\u003Ca href=\"/case-studies/maatwerk-online\">pure profit\u003C/a>,\" in the co-founder's words.\u003C/p>\u003Cp>And just as importantly, Maatwerk Online’s specialists spend less time assembling reports and more time working out what the numbers mean.\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/U3zODZd0wdY?si=3-cP_KbubVv_thX3\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/U3zODZd0wdY\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>The benchmarks tell you what normal looks like for 2026. But to find out what true looks like for you, take \u003Ca href=\"https://live.whatagraph.com/auth/register\"  rel=\"noopener noreferrer\">Whatagraph for a spin\u003C/a> for 14 days.\u003C/p>",[641,677,708,744,773,812],{"id":642,"title":643,"slug":644,"summary":645,"body":646,"read_time":23,"createdAt":647,"updatedAt":648,"publishedAt":649,"errors":33,"table_of_contents":34,"dateReorder":650,"documentId":651,"cover_image":652,"author":668,"article_category":669},2911,"The Best MCPs for Marketing in 2026 for Cross-Channel Analysis","mcp-for-marketing","\u003Cp>An MCP for marketing lets you connect your marketing data straight to AI agents and LLMs like Claude, and “talk to” your data in one place. \u003C/p>\u003Cp>But not all MCPs are created equal.\u003C/p>\u003Cp>In this article, we dive deep into three different types of MCPs for marketing - single-platforms, stitched connectors, and a governed data layer - and a selection of the best MCPs for each. \u003C/p>","\u003Cp>You're running Google Ads, Meta, LinkedIn, maybe TikTok, with analytics in GA4 and your leads sitting in a CRM.\u003C/p>\u003Cp>Every week, someone (your client or your leadership) wants to know how things are going:\u003C/p>\u003Cp>So you go to do the thing everyone's talking about: connect your channels to Claude and get back answers to just share with your client or leadership.\u003C/p>\u003Cp>Here's the thing though - it’s easy to connect single channels to Claude, but it gets tricker when you want to connect multiple platforms.\u003C/p>\u003Cp>You could build your own cross-channel MCP, but it's time-consuming and very technical. And whenever API changes for an ad platform (and they change a lot), you need to update and maintain that system, which can easily become a huge task of its own. \u003C/p>\u003Cp>We've got you covered.\u003C/p>\u003Cp>This is a guide to the best MCP servers for marketing (the best MCP for marketers, however you search it). \u003C/p>\u003Cp>We'll walk through the ones worth knowing in 2026, sorted into three different types - and which one to choose to get accurate cross-channel answers you can share with your clients or leadership.\u003C/p>\u003Ch2>What is MCP for marketing, exactly?\u003C/h2>\u003Cp>MCP stands for Model Context Protocol. Anthropic introduced it in late 2024, and the name is pretty literal: it gives an AI model context, through a protocol.\u003C/p>\u003Cp>\u003Ca href=\"https://www.linkedin.com/in/arturaslazejevas/\" target=\"_blank\" rel=\"noopener noreferrer\">Arturas Lazejevas\u003C/a>, CTPO of Whatagraph, puts it in plain terms:\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>Think of MCP as a door that LLMs like Claude or ChatGPT can use to access any of your systems that you connect (through the MCP).\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>So instead of exporting a CSV from Google Ads, pasting it into Claude, and asking it to make sense of the numbers, Claude walks through the door and reads them itself.\u003C/p>\u003Cp>But not all marketing MCPs are built the same. We broke down three main types available in the market right now. \u003C/p>\u003Ch3>3 different types of marketing MCPs (one will give you the most accurate answers) \u003C/h3>\u003Cp>When a vendor says \"we have an MCP,\" that can mean three completely different things. Here’s a short summary: \u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e92ee29e0f64d53bc02867344ce652a8c\">\u003Cstrong>Single platform MCP: \u003C/strong>this let you connect to ONE platform only, e.g. Google Ads or Google Search Console\u003C/li>\u003Cli data-list-item-id=\"ea70ae087523304f462771b02ae6a566c\">\u003Cstrong>Stitched connector MCP:\u003C/strong> this “stitches” together different platforms, e.g. Google Ads, Meta Ads, LinkedIn Ads, in one MCP \u003C/li>\u003Cli data-list-item-id=\"ec69db34aec5c70aa1722eb502d72446d\">\u003Cstrong>MCP over a governed data layer:\u003C/strong> this is where you bring in data from ALL the marketing platforms you’re using, standardize metrics and dimensions, and then query this “governed” data with Claude or ChatGPT. \u003C/li>\u003C/ul>\u003Cp>Here’s a longer summary:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/3_different_types_of_Google_Ads_MC_Ps_837634fe7f.png\" alt=\"3 Different Types Of Google Ads Mcps - A comparison chart of three types of platforms.\" width=\"3240\" height=\"4050\">\u003C/p>\u003Cp>In this article, we’ll give you the best MCPs for each type of MCP. \u003C/p>\u003Ch2>Best all-in-one MCP for marketing with a cross-channel governed data layer\u003C/h2>\u003Cp>Most marketers aren't using one channel in silo - you're running Google Ads alongside LinkedIn Ads, setting up tracking in Hubspot and Google Analytics, and managing email campaigns on Mailchimp. \u003C/p>\u003Cp>How do you bring all this data together, standardize everything, and ask cross-channel questions in Claude? \u003C/p>\u003Cp>That’s where Whatagraph comes in. \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/\">Whatagraph\u003C/a> is a marketing intelligence platform with one governed data layer for all your cross-channel marketing data. \u003C/p>\u003Cp>You bring data from \u003Ca href=\"https://whatagraph.com/integrations\">60+ marketing channels\u003C/a> into one place with native, stable integrations - and Whatagraph unifies them into a single data layer that powers your client reports, your internal dashboards, and your AI assistants. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Connect_data_sources_8e2e01d976.png\" alt=\"Connect data sources - Interface showing icons for various data source integrations.\" width=\"2160\" height=\"1428\">\u003C/p>\u003Cp>So when you query that data in Claude through Whatagraph's MCP, the answer comes from the same governed layer as your reports, not from raw channel APIs being stitched together on the fly.\u003C/p>\u003Cp>But what does “governed data” actually mean?\u003C/p>\u003Cp>It means the messy, slightly boring, but important work of making your data trustworthy is done once, up front, before LLMs and AI agents see the data. And most teams skip this step. \u003C/p>\u003Cp>This user in this \u003Ca href=\"https://www.reddit.com/r/mcp/comments/1r7uguz/ai_stack_for_marketing_analytics_with_mcp/\" target=\"_blank\" rel=\"noopener noreferrer\">AI marketing stack Reddit thread\u003C/a> sums it up best.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Reddit_MCP_for_marketing_fbc7d02d33.png\" alt=\"Reddit - MCP for marketing.png\" width=\"1846\" height=\"362\">In Whatagraph, that looks like this:\u003C/p>\u003Cp>\u003Cstrong>Create custom metrics. \u003C/strong>You define a metric once and it means the same thing everywhere. For example, a marketing efficiency ratio (revenue over total spend) calculated the same way across every client and channel, instead of Claude reinventing the formula each time you ask.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Custom_metrics_MCP_for_marketing_c906a8416a.png\" alt=\"Custom metrics - MCP for marketing.png\" width=\"3600\" height=\"3264\">\u003C/p>\u003Cp>\u003Cstrong>Create custom dimensions. \u003C/strong>When your campaign naming is inconsistent across channels, you can consolidate it here. So \"Brand,\" \"Brand_Exact,\" and \"01_Brand_Search\" all show up as \"Brand\" when Claude queries them, instead of three separate things that don't add up. With Whatagraph IQ, you just need to choose your channels and dimensions and ask AI to consolidate dimensions for you.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg style=\"aspect-ratio:3600/3023;\" src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/IQ_dimensions_MCP_for_marketing_5bf1425e84.png\" alt=\"IQ dimensions - MCP for marketing.png\" width=\"3600\" height=\"3023\">\u003C/figure>\u003Cp>\u003Cstrong>Blend cross-channel data. \u003C/strong>You merge channels that don't share the same report type or metric names into one virtual source. For example, blending GA4 and Google Ads on a shared key like date or campaign, so you can ask about traffic and spend together and get one coherent answer.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg style=\"aspect-ratio:3600/2274;\" src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Blend_data_sources_MCP_for_marketing_d1dc9708dc.png\" alt=\"Blend data sources - MCP for marketing.png\" width=\"3600\" height=\"2274\">\u003C/figure>\u003Cp>\u003Cstrong>Create source groups.\u003C/strong> You aggregate similar channels (say Google Ads, Meta, and LinkedIn) into a single unified source or multiple accounts from the same channel (e.g. Google Analytics 4 properties) so Claude can query in one go. This is the most powerful feature of Whatagraph that marketing agencies with dozens of clients and multi-location business love. \u003C/p>\u003Cfigure class=\"image\">\u003Cimg style=\"aspect-ratio:3600/2138;\" src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Source_groups_MCP_for_marketing_9c386b01c2.png\" alt=\"Source groups - MCP for marketing.png\" width=\"3600\" height=\"2138\">\u003C/figure>\u003Cp>\u003Cstrong>Set your currency settings.\u003C/strong> Whatagraph detects the original currency for each source and converts everything into one reporting currency, so a blended spend number isn't quietly mixing euros and dollars.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg style=\"aspect-ratio:2400/3179;\" src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Set_currency_MCP_for_marketing_5f4f9c4d1c.png\" alt=\"Set currency - MCP for marketing.png\" width=\"2400\" height=\"3179\">\u003C/figure>\u003Cp>\u003Cstrong>Organize into Spaces. \u003C/strong>You organize sources and reports into client folders, or folders by location, so Claude scopes its answers to the right client or region instead of searching across everything.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg style=\"aspect-ratio:3600/1920;\" src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Set_up_Spaces_MCP_for_marketing_d85c6e4dcb.png\" alt=\"Set up Spaces - MCP for marketing.png\" width=\"3600\" height=\"1920\">\u003C/figure>\u003Cp>When all of that is defined before the query, Claude isn't reconciling anything on the fly. It's reading numbers that already agree with each other. Ask the same question on Monday and Friday and you get the same answer.\u003C/p>\u003Cp>\u003Ca href=\"https://www.linkedin.com/in/tanjastjepanovic/\" target=\"_blank\" rel=\"noopener noreferrer\">Tanja Keglić\u003C/a>, Performance Marketing Manager at \u003Ca href=\"https://whatagraph.com/case-studies/achtzehn-grad\">Achtzehn Grad\u003C/a>, puts the appeal well:\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>The biggest reason we chose Whatagraph was because of its holistic approach to reporting. We can blend data from different channels and see in one view what's the performance and what needs to be changed.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>That \"one view\" is the whole point of the governed approach. The blending happens in the data model, not in the chat.\u003C/p>\u003Cp>And the payoff is time. The team at Maatwerk Online \u003Ca href=\"https://whatagraph.com/case-studies/maatwerk-online\">saves around 100 hours a month on reporting\u003C/a> since moving this work off manual pulls. That’s the time you can use to build relationships with your current clients, source new ones, and grow your agency.  \u003C/p>\u003Cp>Here's how \u003Ca href=\"https://www.linkedin.com/in/larsmaat/\">Lars Maat\u003C/a>, the agency's co-founder, describes it:\u003C/p>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>Whatagraph saves time and energy for our marketing specialists. And the hours we're saving is just pure profit. We now have the time to focus on more strategic things that help both our agency and our clients grow.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/mcp\">Whatagraph’s MCP\u003C/a> takes minutes to set up - here’s the full guide and a video walkthrough.\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/_72ej39xhn4?si=AAAVyrWLrEgH32eu\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/_72ej39xhn4\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Ch2>Best stitched connector MCPs\u003C/h2>\u003Cp>This is the most common type of MCPs going around on LinkedIn or Google. \u003C/p>\u003Cp>These MCP servers let you connect to a couple different platforms in one place, so you don’t need to build or use a different MCP for each channel. \u003C/p>\u003Cp>A few of them are genuinely excellent at what they do.\u003C/p>\u003Cp>But there's one catch that runs through the whole category - they consolidate the connection, not the definitions.\u003C/p>\u003Cp>Each platform's data still comes back the way that platform reports it. Google's \"conversions\" and Meta's \"conversions\" are still different things, currencies aren't reconciled, naming isn't standardized. So the second you ask for a blended number, Claude is the one stitching it together in the chat, every time. That's the \"math drifts\" row from the table.\u003C/p>\u003Cp>None of that makes these tools bad. It makes them great for fast, one-platform-at-a-time ad ops, and shakier for governed cross-channel reporting. Here's how the main ones stack up.\u003C/p>\u003Ch3>1. Markifact\u003C/h3>\u003Cp>\u003Cstrong>Best for:\u003C/strong> marketers who want one connector that reaches almost every platform and can actually make changes, not just read.\u003C/p>\u003Cp>\u003Ca href=\"https://www.markifact.com/mcp?via=adriaan\" target=\"_blank\" rel=\"noopener noreferrer\">Markifact\u003C/a> is the broadest connector out there. If your stack is sprawling and you want a single login that touches all of it, this is the most complete option.\u003C/p>\u003Cp>\u003Cstrong>How it works:\u003C/strong> you connect your platforms (Google Ads, Meta, TikTok, LinkedIn, GA4, Microsoft, Shopify, HubSpot, and a long list more) behind one OAuth flow. It's hosted, so there's no server to run, and it has full read and write access with a human approval step on every write before anything goes live.\u003C/p>\u003Cp>\u003Cstrong>The goods:\u003C/strong> the coverage is hard to beat, and the approval-on-every-write setup is a smart safety net if you're letting Claude actually change things. One connector, almost everything.\u003C/p>\u003Cp>\u003Cstrong>The catch:\u003C/strong> it's calling each platform's live API in real time, so what comes back is raw, platform-native numbers. Brilliant for execution, but it doesn't normalize anything before Claude sees it. Ask a blended question and you're back to Claude doing the math.\u003C/p>\u003Ch3>2. Blend AI\u003C/h3>\u003Cp>\u003Cstrong>Best for:\u003C/strong> performance marketers who live in paid media and want fast, day-to-day ad ops from the chat.\u003C/p>\u003Cp>\u003Ca href=\"https://blend-ai.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Blend\u003C/a> is more focused than Markifact, and that focus is paid. Marketers running a lot of ad accounts seem to love it for the daily grind: shifting budget, launching campaigns, pulling quick performance breakdowns without opening five dashboards.\u003C/p>\u003Cp>\u003Cstrong>How it works:\u003C/strong> you connect Google, Meta, TikTok, Microsoft, and Pinterest with OAuth (about two minutes, no API keys), and you get full read and write across all of them. It holds partner status with the major ad platforms.\u003C/p>\u003Cp>\u003Cstrong>The goods: \u003C/strong>it's genuinely fast for optimization work, and the paid-media focus means it's deep where it counts. If your job is mostly \"act on one platform at a time, quickly,\" it's a strong pick.\u003C/p>\u003Cp>\u003Cstrong>The catch: \u003C/strong>same trade-off as the category. A \"blended ROAS across everything\" answer is still being assembled at query time, not pulled from a reconciled model. Great for acting, weaker for trusting a cross-channel total.\u003C/p>\u003Ch3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\" data-sourcepos=\"196:1-196:35;16909-16943\">3. Paid Media MCP (by Pau Ferrer)\u003C/h3>\u003Cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"198:1-198:146;16945-17090\">\u003Cstrong>Best for:\u003C/strong> paid-media marketers who want an open-source, self-hosted option across Google, Meta, and TikTok, with normalized metrics baked in.\u003C/p>\u003Cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"200:1-200:291;17092-17382\">Built by digital marketer and marketing engineer \u003Ca href=\"https://www.linkedin.com/in/pau-ferrer/\" target=\"_blank\" rel=\"noopener noreferrer\">Pau Ferrer\u003C/a>, this \u003Ca href=\"https://github.com/Pauesome/Paid-Media-MCP\">open-source (MIT) server \u003C/a>is a more thoughtful take on the stitched-connector idea. It pulls live data from Google Ads, Meta, and TikTok, but unlike most of the tier, it normalizes every metric into a common shape before the data leaves the server.\u003C/p>\u003Cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"202:1-202:420;17384-17803\">\u003Cstrong>How it works:\u003C/strong> you self-host it (Node.js, connect it to Claude Desktop or Claude Code) and supply your own API credentials for each platform. It exposes 16 read-only tools, and normalizes spend, clicks, CTR, CPC, CPA, ROAS, and more into one shared vocabulary across all three platforms. On top of that sits an optional Claude layer of skills and subagents that run scored audits and a blended cross-channel summary.\u003C/p>\u003Cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"204:1-204:286;17805-18090\">\u003Cstrong>The goods:\u003C/strong> it's free, transparent (you can read exactly what it does), read-only by design, and the normalization plus the \"business analyst\" synthesis layer push it closer to a real cross-channel answer than most connectors get. A strong pick if you're technical and want control.\u003C/p>\u003Cp>\u003Cstrong>The catch:\u003C/strong> it's really technical. This is a developer tool, not a product you click to install, so you'd need an in-house engineer, or an implementation partner, to set it up and keep it running. It's also tuned specifically for Spanish (EU) advertisers, so its built-in benchmarks and compliance rules assume that market. Great if you have the engineering resources; a lot to take on if you don't.\u003C/p>\u003Ch3>4. Supermetrics and Coupler.io\u003C/h3>\u003Cp>\u003Cstrong>Best for:\u003C/strong> teams whose main job is getting numbers out fast, and who come from the reporting-and-data world rather than ad ops.\u003C/p>\u003Cp>Both of these tilt toward pulling data rather than pushing changes, which makes sense given where they come from.\u003C/p>\u003Cp>\u003Cstrong>How it works: \u003C/strong>Supermetrics has an MCP covering a big list of sources (Google Ads, Meta, LinkedIn, TikTok, GA4, HubSpot, Salesforce, Shopify, and more), giving your AI assistant direct access to live data without manual exports. Coupler.io does something similar, letting your AI query the consolidated datasets it imports from your sources.\u003C/p>\u003Cp>\u003Cstrong>The goods: \u003C/strong>wide coverage, no more CSV exports, and a familiar fit if you already use either for reporting. Good for ad-hoc \"why did CPA spike yesterday\" questions.\u003C/p>\u003Cp>\u003Cstrong>The catch:\u003C/strong> \"consolidated\" here means the connection lives in one place. It doesn't mean the metrics have been defined once and reconciled across channels. That's exactly the line between this type and the governed type above.\u003C/p>\u003Ch3>5. Pipeboard and Synter\u003C/h3>\u003Cp>\u003Cstrong>Best for:\u003C/strong> ad teams who want broad paid coverage, with Pipeboard the pick if source-available code and a free tier matter to you.\u003C/p>\u003Cp>Two more worth knowing if ads are your world.\u003C/p>\u003Cp>\u003Cstrong>How it works: \u003C/strong>Pipeboard gives you five ad platforms (Meta, Google, TikTok, Snap, Reddit) behind one OAuth, with 230+ tools and new campaigns paused by default, a nice safety touch. It's source-available with a free plan. Synter goes wider, around 14 platforms with full read and write, at roughly $199/month.\u003C/p>\u003Cp>\u003Cstrong>The goods: \u003C/strong>Pipeboard's paused-by-default creation and free tier make it low-risk to try, and the code being inspectable is a plus if that matters to your team. Synter's reach is the draw if you're on a lot of platforms at once.\u003C/p>\u003Cp>\u003Cstrong>The catch: \u003C/strong>both are connection-layer tools. Same trade-off as the rest of the tier: they get you to the data, they don't reconcile it.\u003C/p>\u003Ch3>6. OpenTabs\u003C/h3>\u003Cp>\u003Cstrong>Best for: \u003C/strong>reaching a tool that has no MCP at all, as a fallback rather than a foundation.\u003C/p>\u003Cp>\u003Ca href=\"https://github.com/opentabs-dev/opentabs\" target=\"_blank\" rel=\"noopener noreferrer\">OpenTabs\u003C/a> is the odd one out here, and it's worth knowing because people ask about it. It's not a marketing tool.\u003C/p>\u003Cp>\u003Cstrong>How it works: \u003C/strong>it's a source-available Chrome extension plus local MCP server that lets Claude act inside web apps you're already logged into, by calling the same internal APIs the app's own frontend uses. There are 90+ plugins across all kinds of services.\u003C/p>\u003Cp>\u003Cstrong>The goods:\u003C/strong> if a tool you rely on has no MCP, OpenTabs can often reach it through your browser session anyway. As a \"reach almost anything\" fallback, it's neat, and it runs locally.\u003C/p>\u003Cp>\u003Cstrong>The catch:\u003C/strong> it's general-purpose plumbing, not a marketing data layer. It can fetch and act, but it does nothing to unify or define your numbers. Fine as a last resort, not as your reporting foundation.\u003C/p>\u003Ch2>Best single platform MCPs\u003C/h2>\u003Cp>These are the servers built to do one platform, well. If your question lives entirely inside one channel (\"which Google Ads campaigns wasted budget last month\"), a single-platform MCP is the cheapest, most direct way to get it.\u003C/p>\u003Cp>There are a lot of them now, and quality varies wildly. Some are official, built and maintained by the platform itself, which makes them stable and safe to build on. Others are community-built, which can break when an API changes and sometimes ask you to paste in a personal access token (a real account-safety risk on ad platforms).\u003C/p>\u003Cp>Both are worth knowing, so they're split below: the official, vendor-built servers first, then the notable community ones. Each group is grouped by what it connects to.\u003C/p>\u003Ch3>Official MCP servers\u003C/h3>\u003Cp>\u003Cstrong>PPC and paid media platforms\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e721ca7ced361c4b62e4f9da0cfdd1b4b\">\u003Cstrong>Google Ads MCP. \u003C/strong>The Google Ads MCP server is Google's official, open-source, read-only one. Powerful for deep Google Ads questions (search terms, asset metrics, GAQL pulls), but the heaviest setup of the bunch: developer token, Google Cloud project, OAuth, runs locally rather than in the claude.ai web app.\u003C/li>\u003Cli data-list-item-id=\"e726b84fcb6dad5de2976d1155fe1fd14\">\u003Cstrong>Meta Ads MCP (Facebook Ads MCP).\u003C/strong> Meta's official hosted server launched April 2026 at a hosted endpoint, with near one-click Business OAuth, read and write, and new campaigns paused by default. The same Meta Ads MCP server handles Facebook Ads requests. Much easier to set up than Google's.\u003C/li>\u003Cli data-list-item-id=\"e62ee331d775380a3bc4d0db45861c3d7\">\u003Cstrong>TikTok Ads MCP. \u003C/strong>TikTok shipped its official Ads MCP server at TikTok World in May 2026, joining the other major ad platforms. Read and write against the TikTok Marketing API, with proper OAuth rather than pasted tokens.\u003C/li>\u003Cli data-list-item-id=\"e18a4f79f9ef9b4ca26a6c3c0104b9e74\">\u003Cstrong>Amazon Ads MCP.\u003C/strong> Amazon was early here, shipping an official server in open beta in February 2026. The pick for retail and ecommerce advertisers who want sponsored-products and campaign data in Claude.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Analytics and SEO\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e61cf30c51b37018d84dacee4471acf97\">\u003Cstrong>Google Analytics MCP (GA4 MCP). \u003C/strong>The Google Analytics MCP server is Google's official, read-only one. This GA4 MCP server covers standard reports, funnels, real-time data, and custom dimensions through a handful of tools. Developer-first, runs locally; easier hosted wrappers exist.\u003C/li>\u003Cli data-list-item-id=\"e6c7418cd8ad7bb71d4138b40c0fda57e\">\u003Cstrong>Ahrefs MCP.\u003C/strong> The Ahrefs MCP server is official, letting you query backlinks, keywords, and rankings data from your AI assistant. Read-only and credit-based, so it analyzes rather than acts. A strong SEO MCP option (people also search this as MCP for SEO) for off-page and competitive questions, if you already pay for Ahrefs.\u003C/li>\u003Cli data-list-item-id=\"e92975bd4c66dbb3c6b2bfdce60acfd76\">\u003Cstrong>Semrush MCP.\u003C/strong> Semrush ships an official remote MCP server covering keyword, traffic, and competitive data, and it shows up as a built-in connector inside ChatGPT. Read-only and metered like Ahrefs. Similar SEO MCP server use case, depending on which platform you already pay for.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>CRM and email\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e75f40788d8a64d94fdce1c8d9ac34882\">\u003Cstrong>HubSpot MCP.\u003C/strong> The HubSpot MCP server is official, in public beta, read and write, and free for customers. The natural pick for CRM and pipeline questions: deals, contacts, lifecycle stages, campaigns.\u003C/li>\u003Cli data-list-item-id=\"ea922f349d47d538c2fdb4166e1ef738f\">\u003Cstrong>Salesforce MCP. \u003C/strong>Salesforce shipped its official, first-party Marketing Cloud Engagement MCP server (now generally available), built for enterprise with scoped permissions and dry-run previews. The Salesforce MCP server is the enterprise CRM option, with the access controls to match.\u003C/li>\u003Cli data-list-item-id=\"e5511b7eb7e1a883fda31932e94812549\">\u003Cstrong>Klaviyo MCP.\u003C/strong> The Klaviyo MCP server is official, with read-only and write modes and around 25 tools covering campaigns, flows, segments, and metrics. Built for ecommerce email marketers, and free for Klaviyo customers.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Ecommerce\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e6110d36121425bbb0687443632901232\">\u003Cstrong>Shopify MCP. \u003C/strong>Every Shopify store has an official Shopify MCP server endpoint on by default, and Shopify open-sourced its AI Toolkit in April 2026. The catch worth knowing: the always-on storefront endpoint is built for commerce (catalog, cart, policies for AI shopping agents), not marketing analytics. Useful, just not the performance tool the name might suggest.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Data and warehouse\u003C/strong>\u003C/p>\u003Cp>These aren't marketing channels, but they earn a place here because a lot of marketing data ends up in a warehouse, and querying it directly is increasingly common.\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"ef453c01c4a92092af52cc7b76e7dba63\">\u003Cstrong>BigQuery MCP. \u003C/strong>The BigQuery MCP server, official from Google, lets Claude run read-only SQL against your datasets. If your blended marketing data already lives there, this queries it directly.\u003C/li>\u003Cli data-list-item-id=\"e745e398d7bfcc98bf61a5196f4d0c0b9\">\u003Cstrong>Snowflake MCP. \u003C/strong>Snowflake has official MCP support for querying your warehouse in plain language. Same idea as the BigQuery MCP, different warehouse.\u003C/li>\u003C/ul>\u003Ch3>Community MCP servers worth knowing\u003C/h3>\u003Cp>Plenty of platforms don't have an official server yet, but the community has built solid ones. These can break when an API changes and some ask you to paste in an access token, so treat them with a little more caution, but they're real options if you need that channel today. Here's a quick run through, grouped by category.\u003C/p>\u003Cp>\u003Cstrong>PPC and paid media platforms\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e096dda1cec17db82adcc6285452e5119\">\u003Cstrong>LinkedIn Ads MCP. \u003C/strong>Community LinkedIn ads MCP servers cover campaign and account reporting. The pick for B2B teams querying LinkedIn paid performance.\u003C/li>\u003Cli data-list-item-id=\"ee2090d3b34b6233d8f0629e757546855\">\u003Cstrong>Pinterest Ads MCP.\u003C/strong> Community Pinterest MCP server options cover ad and pin performance. Niche, but real if Pinterest is a core channel.\u003C/li>\u003Cli data-list-item-id=\"e91f67b6ed250a0a5347bb722e9d2701d\">\u003Cstrong>Reddit Ads MCP. \u003C/strong>Community Reddit MCP server options cover Reddit data and, in some cases, Reddit Ads. Handy for community research as much as paid.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Analytics and SEO\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"eee6c818b5ecc79d7166f16801e60a3e4\">\u003Cstrong>Google Search Console MCP. \u003C/strong>Community Google Search Console MCP server options are read-only by nature: clicks, impressions, CTR, average position by page or query, plus index status. A solid SEO MCP option, though setup leans technical.\u003C/li>\u003Cli data-list-item-id=\"e852e7924a8153412054a23adbd7e7064\">\u003Cstrong>SE Ranking MCP.\u003C/strong> Emerging SE Ranking MCP server options query keyword and rank-tracking data. Relevant if SE Ranking is your rank tracker.\u003C/li>\u003Cli data-list-item-id=\"e1674c81e5435463fbbd83a96d9fc1cbe\">\u003Cstrong>Adobe Analytics MCP. \u003C/strong>Community Adobe Analytics MCP server options suit enterprise teams on Adobe's stack rather than GA4. Early days, but it exists.\u003C/li>\u003Cli data-list-item-id=\"e4ee36a065c19dd1a7d1cce01929b2f74\">\u003Cstrong>AppsFlyer MCP. \u003C/strong>Community AppsFlyer MCP server options cover mobile attribution and app marketing data. The pick if app installs and in-app events are your world.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>CRM and email\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e07e23fb285078cfebfacc3e6f65ba3b7\">\u003Cstrong>Mailchimp MCP. \u003C/strong>Community Mailchimp MCP server options pull campaign and audience data (note: only Mailchimp's Transactional API has an official server). The SMB email counterpart to Klaviyo.\u003C/li>\u003Cli data-list-item-id=\"edd60d8478464ac708d623b4fe41e5ed1\">\u003Cstrong>ActiveCampaign MCP. \u003C/strong>Community ActiveCampaign MCP server options query automations and contact data. Niche but real for teams on that platform.\u003C/li>\u003Cli data-list-item-id=\"efe32d853bc6962e2df1258f28faf8985\">\u003Cstrong>GoHighLevel MCP.\u003C/strong> Community GoHighLevel MCP server options cover the agency-focused all-in-one. Relevant if you run client marketing through GoHighLevel.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Ecommerce\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"ecf954d73463ff911447ca00427c4f995\">\u003Cstrong>WooCommerce MCP. \u003C/strong>Community WooCommerce MCP server options query store and order data. The WordPress-stack counterpart to Shopify.\u003C/li>\u003Cli data-list-item-id=\"ec60702eb8cce00231435421e0e440575\">\u003Cstrong>BigCommerce MCP.\u003C/strong> Community BigCommerce MCP server options cover catalog and order data. Niche, relevant if that's your platform.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Social and content\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e541ec182c515786bd45709db3ed11edd\">\u003Cstrong>LinkedIn MCP. \u003C/strong>Beyond the ads side, community LinkedIn MCP server options cover organic page and profile data: posts, engagement, follower metrics. The pick for B2B teams tracking organic social.\u003C/li>\u003Cli data-list-item-id=\"e69eabd058cc50fb9efd77f4ebe8cb150\">\u003Cstrong>YouTube MCP.\u003C/strong> Community YouTube MCP server options cover channel and video analytics. Good for content teams tracking YouTube.\u003C/li>\u003Cli data-list-item-id=\"e65ab165422d8f285bcbcf3d0bba5a1d6\">\u003Cstrong>Instagram MCP.\u003C/strong> Community Instagram MCP server options cover content and, in some cases, ad data. Often bundled with Meta's tooling given the shared backend.\u003C/li>\u003Cli data-list-item-id=\"e0330f8ef6cd45dcbe270a35d93895c9b\">\u003Cstrong>Reddit MCP.\u003C/strong> Community Reddit MCP server options cover posts, comments, and subreddit data. Good for social listening and trend research.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Data\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e2a0a39d237d30de7d81e3727b64dbc8c\">\u003Cstrong>Google Sheets MCP. \u003C/strong>Community Google Sheets MCP server options (and Google's own tooling) let Claude read and write Sheets. The catch-all for data that lives in a spreadsheet rather than a platform.\u003C/li>\u003C/ul>\u003Ch3>Or connect all of these to Whatagraph instead\u003C/h3>\u003Cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"309:1-309:190;27603-27792\">Most of the list above has one thing in common. You'd be wiring up, and then maintaining, a separate server for every channel, and you'd still be left doing the cross-channel math yourself.\u003C/p>\u003Cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"311:1-311:467;27794-28260\">Whatagraph brings all that into one platform. You can plug all of these channels (Google Ads, Meta, TikTok, LinkedIn, GA4, Search Console, HubSpot, Salesforce, Klaviyo, Shopify, and more) into Whatagraph through one-click integrations across \u003Ca href=\"https://whatagraph.com/integrations\">60+ marketing platforms\u003C/a>. \u003C/p>\u003Cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"311:1-311:467;27794-28260\">Then you define and govern that data once: set your currencies, define your metrics, blend your channels, consolidate your campaign names, organize everything into client or location folders.\u003C/p>\u003Cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"313:1-313:220;28262-28481\">After that, you query the whole thing in Claude or ChatGPT through \u003Ca href=\"https://whatagraph.com/mcp\">Whatagraph's MCP\u003C/a>. You paste one URL, no API keys, and your AI assistant reads from your governed data layer rather than from a dozen separate raw feeds.\u003C/p>\u003Cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"315:1-315:77;28483-28559\">A few reasons this ends up being the better option for most marketing teams:\u003C/p>\u003Cp>\u003Cstrong>✅ One connection, not a dozen.\u003C/strong> You connect and authorize once, instead of setting up, authenticating, and maintaining a separate MCP for every platform.\u003C/p>\u003Cp>\u003Cstrong>✅ The numbers actually match.\u003C/strong> Because the data is reconciled before Claude sees it, a blended cross-channel answer agrees with what's in your client reports. The same question gives the same answer every time.\u003C/p>\u003Cp>\u003Cstrong>✅ No technical setup per channel.\u003C/strong> No developer tokens, no Google Cloud projects, no local servers to babysit. The hard integration work is already handled.\u003C/p>\u003Cp>\u003Cstrong>✅ It scales to many clients and channels.\u003C/strong> Spaces keep each client or location separate, so Claude scopes its answers correctly instead of searching across everything at once.\u003C/p>\u003Cp>\u003Cstrong>✅ Your data stays read-only and secure.\u003C/strong> The MCP gives your AI assistant read-only access over an encrypted connection, so querying your data can't change it.\u003C/p>\u003Cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"323:1-323:344;29434-29777\">If your questions stay inside one platform, a single-platform MCP is perfectly fine. \u003C/p>\u003Cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"323:1-323:344;29434-29777\">But if you run more than a couple of channels, or report to more than a couple of clients, connecting everything to a governed layer once is what turns Claude from a tool that gives confident-looking answers into one that gives answers you can actually send.\u003C/p>\u003Ch2>Which MCP for marketing is right for you?\u003C/h2>\u003Cp>The right one depends on how many channels you're working with, who's going to see the answers, and how much you trust them to be right. Here's the honest breakdown.\u003C/p>\u003Cp>\u003Cstrong>If you only ever need one platform at a time\u003C/strong>, a single-platform MCP is the simplest, cheapest option. Living mostly in Google Ads and just want to ask about Google Ads? The official Google Ads MCP does that well, and you don't need anything more complicated. Same for someone who only reports on HubSpot, or only on GA4. \u003C/p>\u003Cp>\u003Cstrong>If you mostly run paid media and want to act fast\u003C/strong>, a stitched connector MCP is probably your fit. Tools like Blend AI or Markifact let you check, adjust, and launch across several ad platforms from one chat, which is great for day-to-day optimization. Just know the trade-off: when you ask for a blended number across channels, it's being assembled on the fly, so it's better for taking action on one platform at a time than for a cross-channel figure you'll report upward.\u003C/p>\u003Cp>\u003Cstrong>If your job is cross-channel reporting you have to stand behind,\u003C/strong> a governed data layer like Whatagraph is the one built for it. \u003C/p>\u003Cp>If you're an agency reporting to clients, a team reporting to leadership, or anyone running several channels where a wrong number has consequences, you want to govern and standardize your data before Claude gives you the wrong answers - so the figures match your reports and don't shift between questions. \u003C/p>\u003Cp>Most marketing teams end up needing more than one channel and answering to someone who expects the numbers to be right. If that's you, the governed option is worth the upfront setup. If it's not, one of the lighter types above will serve you fine.\u003C/p>","2026-06-29T15:04:51.567Z","2026-07-01T12:16:14.058Z","2026-07-01T12:16:14.222Z","2026-07-01","gxkbk2unurad3zl0a48udfzn",{"id":653,"name":654,"alternativeText":33,"caption":33,"width":566,"height":567,"formats":655,"hash":663,"ext":384,"mime":385,"size":664,"url":665,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":666,"updatedAt":666,"documentId":667,"publishedAt":666,"focalPoint":33},17403,"Best MCP for marketing - Whatagraph.png",{"thumbnail":656},{"ext":384,"url":657,"etag":658,"hash":659,"mime":385,"name":660,"path":33,"size":661,"width":575,"height":576,"sizeInBytes":662},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Best_MCP_for_marketing_Whatagraph_39ac93979f.png","26faf260754690bf7f3bc0a1645aab42","thumbnail_Best_MCP_for_marketing_Whatagraph_39ac93979f","thumbnail_Best MCP for marketing - Whatagraph.png",50.96,50957,"Best_MCP_for_marketing_Whatagraph_39ac93979f",1356.12,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Best_MCP_for_marketing_Whatagraph_39ac93979f.png","2026-06-29T14:51:08.242Z","v0h711phtqirmxsbim9pu5yl",{"id":585,"name":586,"about":587,"email":588,"createdAt":589,"updatedAt":590,"publishedAt":591,"slug":592,"linkedin_url":593,"documentId":594},{"id":115,"title":670,"slug":671,"subheading":672,"createdAt":673,"updatedAt":674,"publishedAt":675,"documentId":676},"Marketing analytics & reporting","marketing-analytics-and-reporting","A neverending collection of marketing tips & tricks","2023-05-16T15:41:47.823Z","2026-07-23T15:14:22.210Z","2026-07-23T15:14:22.342Z","v3mgd8e186b1welglg981eu6",{"id":678,"title":679,"slug":680,"summary":681,"body":682,"read_time":23,"createdAt":683,"updatedAt":684,"publishedAt":685,"errors":33,"table_of_contents":34,"dateReorder":686,"documentId":687,"cover_image":688,"author":706,"article_category":707},2957,"Google Analytics MCP: How to Connect GA4 & Cross-Channel Data to Claude ","google-analytics-mcp","\u003Cp>A Google Analytics MCP lets you talk to your GA4 data in plain language on Claude or ChatGPT without having to download and upload spreadsheets.\u003C/p>\u003Cp>But the real challenge comes when you want to connect multiple GA4 properties or blend data from GA4 with other channels like Google Ads.\u003C/p>\u003Cp>In this article we'll cover not just how to connect GA4 data to Claude, but also how to do a cross-channel analysis across all your marketing channels and GA4 properties.\u003C/p>","\u003Cp>If you only ran one GA4 property, you wouldn't need much of a guide. Connect it, ask Claude a question, move on.\u003C/p>\u003Cp>But if you’re running ten or twenty properties or client accounts, each with its own naming, its own conversions, its own quirks. Connecting that to Claude is a different problem entirely.\u003C/p>\u003Cp>A Google Analytics MCP lets you query your GA4 data in plain language without having to download and upload spreadsheets. You can ask Claude about traffic, conversions, and audiences and get an answer back in seconds.\u003C/p>\u003Cp>But the trouble starts when you point it at a dozen client properties at once.\u003C/p>\u003Cp>Ask “which clients grew traffic last month” and Claude has to make sense of twelve different setups on the fly.\u003C/p>\u003Cp>If your channel groupings don't match, your conversions are defined differently across clients, or your campaign names never lined up, you get a confident answer built on a mess. Garbage in, garbage out.\u003C/p>\u003Cp>It's usually not Claude getting it wrong. It's the data underneath.\u003C/p>\u003Cp>As Whatagraph's CEO Justas puts it, \"outputs are only as good as what feeds them.\" Skip the foundation and you end up, in his words, with \"beautiful garbage.\"\u003C/p>\u003Cp>In this article, we’ll cover:\u003C/p>\u003Col>\u003Cli data-list-item-id=\"e90426a826b9195bbdfc22672e7133649\">how to connect Google Analytics to Claude across all your properties\u003C/li>\u003Cli data-list-item-id=\"ed6d077dceda95608cd1f9580b052cadd\">how to set the data up so the answers hold across every client\u003C/li>\u003C/ol>\u003Ch2>What is a Google Analytics MCP server?\u003C/h2>\u003Cp>A Google Analytics MCP server is a connector that gives an LLM like Claude direct access to your GA4 properties so you can query GA4 data without exporting to Google Sheets.\u003C/p>\u003Cp>You ask a question in plain language, and it pulls the answer back: traffic, conversions, audiences, whatever you'd usually go digging through a report for. You don’t need to wrangle with CSV exports.\u003C/p>\u003Cp>\u003Ca href=\"https://www.linkedin.com/in/arturaslazejevas/\">Arturas Lazejevas\u003C/a>, Whatagraph's CTPO, explains it without the jargon:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>Think of MCP as a door that LLMs like Claude or ChatGPT can use to access any of your systems that you connect (through the MCP).\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>In practice that means an MCP can add new tools and update old ones, and Claude adjusts on its own, as long as the server was built with the right tool descriptions behind it.\u003C/p>\u003Cp>For GA4 specifically, that opens up a lot. You can pull realtime reports, build funnel reports, query custom dimensions and metrics, and compare time periods, all by asking. The model context protocol for Google Analytics turns GA4 from a place you go to extract data into something you just talk to.\u003C/p>\u003Cp>So far, so good. The catch is that not all of these connectors are built the same way, and the differences are exactly what decide whether you can trust what comes back.\u003C/p>\u003Ch3>Three types of Google Analytics MCP (and why only one gives you answers you can trust)\u003C/h3>\u003Cp>Before you pick a GA4 MCP server, it's worth asking a few questions about it:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"ec7a65fa0a8aa77b26f9c0edcd1a40437\">Where does it actually pull data from: the raw GA4 API, or a unified data layer?\u003C/li>\u003Cli data-list-item-id=\"e71464a8ad93cc125ef52c2cb7b12bc87\">Can it answer a question that spans GA4 and another channel, like paid?\u003C/li>\u003Cli data-list-item-id=\"e2694d8dacda75403b15205631500bfa0\">Who decides what a \"conversion\" or \"engaged session\" means, you or the model, every single time you ask?\u003C/li>\u003C/ul>\u003Cp>The answers depend on which of three types you're dealing with. Arturas breaks them down like this.\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth> \u003C/th>\u003Cth>Single-platform MCP\u003C/th>\u003Cth>Stitched connector MCPs\u003C/th>\u003Cth>MCP over a governed data layer (Whatagraph)\u003C/th>\u003C/tr>\u003C/thead>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cstrong>What it is\u003C/strong>\u003C/td>\u003Ctd>A wrapper over one platform's API\u003C/td>\u003Ctd>Several platform wrappers side by side, with nothing shared between them\u003C/td>\u003Ctd>A protocol over a unified data model; metrics, currency, and attribution reconciled before the model sees them\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>\u003Cstrong>Cross-channel answer\u003C/strong>\u003C/td>\u003Ctd>Not its job. One platform by definition\u003C/td>\u003Ctd>The LLM stitches it together at query time, and the math drifts\u003C/td>\u003Ctd>Already blended in the data model\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>\u003Cstrong>Same question, same answer?\u003C/strong>\u003C/td>\u003Ctd>Yes, within that one platform\u003C/td>\u003Ctd>No. Depends on the prompt and the run\u003C/td>\u003Ctd>Yes. Metrics are defined once\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>\u003Cstrong>Across many client properties\u003C/strong>\u003C/td>\u003Ctd>One property at a time\u003C/td>\u003Ctd>Each one connected, nothing normalized between them\u003C/td>\u003Ctd>Normalized once, queried together\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>\u003Cstrong>Best for\u003C/strong>\u003C/td>\u003Ctd>Single-property GA4 questions\u003C/td>\u003Ctd>Quick answers when one source is enough\u003C/td>\u003Ctd>Daily multi-channel reporting and client work\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp>Whatagraph’s MCP is the third one - MCP over a governed data layer.\u003C/p>\u003Cp>You set up your business logic on Whatagraph once - like what a conversion means to you, how campaign names should be, or which currency you speak, and this logic applies across every client report, internal dashboard, and AI answers.\u003C/p>\u003Cp>Claude isn't doing data engineering inside the chat; it's reading numbers that were already settled. As Arturas puts it:\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>We don't query separate connectors like Facebook, Google Analytics, and Google Ads on the fly and have Claude reason about it. We unify all of that data as it comes in. The MCP is just the query layer on top.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Cstrong>This means you can ask the same question on Monday and on Friday and get the same answer - across dozens of client accounts and properties.\u003C/strong>\u003C/p>\u003Cp>That consistency isn't a feature of the MCP itself. It's a feature of what's been built underneath it.\u003C/p>\u003Cp>Or as Arturas summed it up: “the connection isn't what's hard. Everything that has to be true after the connection is what's hard.”\u003C/p>\u003Ch2>How to connect Google Analytics to Claude\u003C/h2>\u003Cp>Google has an official, open-source GA4 MCP server. It runs locally on your machine, talks to the Google Analytics Admin API and Data API, and gives Claude a handful of tools: listing your properties, running standard reports, funnel reports, realtime reports, and pulling custom dimensions and metrics.\u003C/p>\u003Cp>It's free, and if you're comfortable in a terminal, it works. Here's the rough path:\u003C/p>\u003Col>\u003Cli data-list-item-id=\"ea465c1cc90bef608d1a7286d5a7e77a0\">\u003Cstrong>Set up your environment.\u003C/strong> Install Python 3.10 or newer, then install pipx to run the server.\u003C/li>\u003Cli data-list-item-id=\"ead23aa1e41570fd83b824532187b09ee\">\u003Cstrong>Create a Google Cloud project.\u003C/strong> In the Google Cloud Console, enable both the Google Analytics Admin API and the Google Analytics Data API. Skip this and the server connects but returns nothing.\u003C/li>\u003Cli data-list-item-id=\"e5bdf69fd2538be24ba035eb4c13a8acc\">\u003Cstrong>Configure credentials.\u003C/strong> Set up Application Default Credentials by running \u003Ccode>gcloud auth application-default login\u003C/code> with the \u003Ccode>analytics.readonly\u003C/code> scope. You'll do this through an OAuth client, or by impersonating a service account that has access to your GA4 properties.\u003C/li>\u003Cli data-list-item-id=\"e4d71f43bee51fecf83027b47179fecf3\">\u003Cstrong>Add the server to Claude.\u003C/strong> In Claude Code you can run \u003Ccode>claude mcp add analytics-mcp ... -- pipx run analytics-mcp\u003C/code> with your credentials path and project ID. For Claude Desktop, you add the same command and environment variables to the \u003Ccode>claude_desktop_config.json\u003C/code> file.\u003C/li>\u003Cli data-list-item-id=\"e0a9bf469dac2a1a38559d7a49d2a7a44\">\u003Cstrong>Restart and test.\u003C/strong> Reopen Claude, confirm the server is listed, and ask it to list your GA4 properties to check the connection.\u003C/li>\u003C/ol>\u003Cp>Worth knowing: the server was built primarily with Gemini CLI in mind, so most of the official walkthroughs assume that setup. It works with Claude, but you're adapting instructions as you go.\u003C/p>\u003Cp>\u003Cstrong>Where this falls short.\u003C/strong> A few things pile up fast, and faster the more clients you add.\u003C/p>\u003Col>\u003Cli data-list-item-id=\"e6deecab232e7652c649d9a610e834561\">It's technical. Python, the gcloud CLI, OAuth clients, JSON config files. Fine for a developer, a real wall for most marketers.\u003C/li>\u003Cli data-list-item-id=\"e5b13e56fb1f44009d80340a2694c2ec9\">It runs on one person's laptop, and you authenticate per property. Every new client is another credentials setup, and when that one person is out, the whole thing is out with them.\u003C/li>\u003Cli data-list-item-id=\"e0b6ae1f3db364df79d14ff1141c6e832\">And it hands Claude raw GA4 output, one property at a time. Nothing reconciles naming or conversion definitions across clients, so any portfolio-level answer is yours to assemble by hand, every time you ask.\u003C/li>\u003C/ol>\u003Cp>The third point is the most dangeorus. \u003Ca href=\"https://www.linkedin.com/in/laurynas-arminas/\" target=\"_blank\" rel=\"noopener noreferrer\">Laurynas Arminas\u003C/a>, Whatagraph's Product Manager, has watched teams go down this road:\u003C/p>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>It's easy to get something 80% done and think you're there. Then you realize how hard that last 20% is.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>And it gets harder the more you grow:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>Once you're working with seven different channels and seven different places pulling data, things start getting confusing. Every time you add a client or a channel, you have to update everything, and things slip through the cracks.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>At two clients and one property, the official server does the job. At ten clients across a dozen properties, maintaining it becomes a job of its own.\u003C/p>\u003Ch2>How to set up Google Analytics MCP for cross-property and cross-channel reporting\u003C/h2>\u003Cp>If you want to set up and manage multiple GA4 properties or combine GA4 with Google Ads (or any other channel), Whatagraph is the best Google Analytics MCP for you. Here’s how to set it up.\u003C/p>\u003Cp>Before you start, you'll need three things:\u003C/p>\u003Col>\u003Cli data-list-item-id=\"eb99debad47b59c1848ef09037dc9a366\">A Whatagraph account with your GA4 properties connected (\u003Ca href=\"https://live.whatagraph.com/auth/register\">sign up for a free 14-day trial here\u003C/a>)\u003C/li>\u003Cli data-list-item-id=\"ea5757b30cd8b77045a2af06ff3a76b4d\">A Claude account\u003C/li>\u003Cli data-list-item-id=\"ed654850785ced6c6518060d74e4f7710\">Owner or Full Admin access to your Claude workspace\u003C/li>\u003C/ol>\u003Cp>One trick that saves a headache: log into Whatagraph in the same browser you're using for Claude. It turns the authorization step into one click instead of a separate login.\u003C/p>\u003Ch3>Step 1: Connect your data sources in Whatagraph\u003C/h3>\u003Cp>If you haven't already, add your GA4 properties as data sources inside Whatagraph. This is where the data actually lives; the MCP just gives Claude a way to query it.\u003C/p>\u003Cp>Whatagraph isn't only a GA4 connector, though. It pulls from 60+ marketing platforms, so the same account can hold your Google Ads, Meta, LinkedIn, and Search Console data alongside GA4, all governed the same way.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg style=\"aspect-ratio:3600/1860;\" src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Connect_new_source_Google_Analytics_MCP_bb5f010f02.png\" alt=\"Connect new source - Google Analytics MCP.png\" width=\"3600\" height=\"1860\">\u003C/figure>\u003Cp>That matters if you're an agency working upmarket, because a lot of the questions you care about cross platforms.\u003C/p>\u003Cp>Say you want to know whether the conversions GA4 recorded last month actually came from your Google Ads campaigns. That's a GA4 and Google Ads question.\u003C/p>\u003Cp>To answer it without Claude guessing, both sources need to live in the same place and share the same definitions. So connect them now, and the cross-channel setup in the next step will work.\u003C/p>\u003Cp>If you run SEO, connect Google Search Console too. Same setup, and Claude can then answer organic questions across GA4 and GSC from one connection, with no second Google Search Console MCP server to manage.\u003C/p>\u003Ch3>Step 2: Set up your governed data layer across properties and channels\u003C/h3>\u003Cp>This is the step that decides whether you can trust the answers across all those properties and channels.\u003C/p>\u003Cp>What a governed data layer does is make sure that once the data is in, Claude isn't piling a second layer of mess on top: mismatched naming, guessed currencies, and math it reinvents on every prompt.\u003C/p>\u003Cp>As Arturas Lazejevas, Whatagraph's CTPO, puts it:\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>My suggestion would be to really embed your business logic into Whatagraph first, so that Claude doesn't need to reason about it every time.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>Here's what to set up before you ask a single question:\u003C/p>\u003Cp>\u003Cstrong>Create Source Groups to combine properties.\u003C/strong> If a client runs separate GA4 properties per region or brand, roll them into one Source Group so Claude reads them as a single source. This is also how you build a portfolio view: group the properties you want to compare so Claude can answer across all of them in one go.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg style=\"aspect-ratio:3600/2976;\" src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Source_groups_Google_Analytics_MCP_0e3d0a4627.png\" alt=\"Source groups - Google Analytics MCP.png\" width=\"3600\" height=\"2976\">\u003C/figure>\u003Cp>\u003Cstrong>Normalize naming with custom dimensions.\u003C/strong> This is the one that makes cross-property reporting actually work. Client A calls it \"Paid Search,\" Client B logs \"google / cpc,\" Client C uses \"01_PaidSearch.\" Map them to one taxonomy with a custom dimension, and \"which clients grew paid traffic\" finally compares like with like. \u003C/p>\u003Cp>Write the rules by hand, or describe what you want and let IQ Dimensions build the logic. Without this step, querying across properties just surfaces the inconsistency.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg style=\"aspect-ratio:3600/3023;\" src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/IQ_dimensions_Google_Analytics_MCP_fd87b1abb4.png\" alt=\"IQ dimensions - Google Analytics MCP.png\" width=\"3600\" height=\"3023\">\u003C/figure>\u003Cp>\u003Cstrong>Build Blends to combine GA4 with Google Ads.\u003C/strong> Blend your GA4 source with your Google Ads source on a shared key like date or campaign, and now sessions and conversions from GA4 sit next to spend and clicks from Google Ads in one model. Ask Claude \"which Google Ads campaigns drove the most GA4 conversions last month\" and the answer is pre-joined, not stitched together live in the chat.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg style=\"aspect-ratio:3600/2274;\" src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Blend_data_sources_Google_Analytics_MCP_5e67c033f4.png\" alt=\"Blend data sources - Google Analytics MCP.png\" width=\"3600\" height=\"2274\">\u003C/figure>\u003Cp>\u003Cstrong>Define custom metrics across those sources.\u003C/strong> Once GA4 and Google Ads are blended, you can define a metric that spans both, like blended ROAS using Google Ads spend against GA4 revenue, or true cost per conversion using Google Ads cost over GA4 key events. Define it once and Claude uses that exact formula every time, instead of guessing at the math.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg style=\"aspect-ratio:3600/2976;\" src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Custom_metrics_Google_Analytics_MCP_c118b7c9e4.png\" alt=\"Custom metrics - Google Analytics MCP.png\" width=\"3600\" height=\"2976\">\u003C/figure>\u003Cp>\u003Cstrong>Check your currency settings.\u003C/strong> Whatagraph detects each source's original currency automatically, so cross-market traffic and revenue line up on their own. In the rare case it can't, you set it manually.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg style=\"aspect-ratio:2400/3179;\" src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Set_currency_Google_Analytics_MCP_8e8a2ba4d4.png\" alt=\"Set currency - Google Analytics MCP.png\" width=\"2400\" height=\"3179\">\u003C/figure>\u003Cp>\u003Cstrong>Organize your sources and reports into Spaces by client or location.\u003C/strong> Spaces are Whatagraph's folders, one per client or location, and they hold both the data sources and the reports for that account. Claude scopes its queries by Space, so this keeps a dozen properties from bleeding into each other. Ask \"how did this client do\" and Claude looks inside that one folder instead of returning a blur of everyone's data.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg style=\"aspect-ratio:3600/1920;\" src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Set_up_Spaces_Google_Analytics_MCP_e14acad8fe.png\" alt=\"Set up Spaces - Google Analytics MCP.png\" width=\"3600\" height=\"1920\">\u003C/figure>\u003Cp>\u003Cstrong>Tag your sources.\u003C/strong> Label them by client, region, or account manager, then ask Claude to filter by a tag instead of spelling out which sources to include every time.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg style=\"aspect-ratio:2400/3179;\" src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Assign_tags_Google_Analytics_MCP_4186264767.png\" alt=\"Assign tags - Google Analytics MCP.png\" width=\"2400\" height=\"3179\">\u003C/figure>\u003Cp>\u003Cstrong>Optional, but the single best habit for reliable answers: build a report first, then point Claude at it.\u003C/strong> This one comes straight from our Product Manager, Laurynas Arminas. Put the metrics that matter into one report, then reference that report when you query.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg style=\"aspect-ratio:1440/952;\" src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/PPC_report_template_PPC_reporting_tool_282ddb1ad5.png\" alt=\"PPC Report Template - A dashboard with metrics on advertising performance, including conversions, impressions, and cost.\" width=\"1440\" height=\"952\">\u003C/figure>\u003Cp>As he explains it, “the numbers in the report will be reliable, because not much can break in there.”\u003C/p>\u003Cp>For anything recurring, like a daily traffic check across clients, a prompt such as \u003Ci>\"summarize sessions and conversions across all properties last month from Report [name]\"\u003C/i> gives you a stable answer pulled from a fixed reference, while Claude can still dig into the raw data when you want to explore something one-off.\u003C/p>\u003Cp>The more of this you do upfront, the closer Claude's answers land to what you'd see if you checked by hand.\u003C/p>\u003Ch3>Step 3: Add the Whatagraph MCP connector in Claude\u003C/h3>\u003Cp>Open Claude, go to Settings, and find Connectors. \u003C/p>\u003Cfigure class=\"image\">\u003Cimg style=\"aspect-ratio:3600/1467;\" src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Step_1_of_how_to_connect_Google_Analytics_to_Claude_Google_Analytics_MCP_7ccffc1d89.png\" alt=\"Step 1 of how to connect Google Analytics to Claude - Google Analytics MCP.png\" width=\"3600\" height=\"1467\">\u003C/figure>\u003Cp>Look for the option to add a custom connector, then paste in the Whatagraph MCP server URL:\u003C/p>\u003Cp>\u003Ca href=\"https://mcp.whatagraph.com/mcp\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ccode>https://mcp.whatagraph.com/mcp\u003C/code>\u003C/a>\u003C/p>\u003Cfigure class=\"image\">\u003Cimg style=\"aspect-ratio:3600/2358;\" src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Step_2_of_how_to_connect_Linked_In_to_Claude_Google_Analytics_MCP_2cb7dc3e08.png\" alt=\"Step 2 of how to connect LinkedIn to Claude - Google Analytics MCP.png\" width=\"3600\" height=\"2358\">\u003C/figure>\u003Ch3>Step 4: Save and authorize\u003C/h3>\u003Cp>Claude will prompt you to connect your Whatagraph account. If you're already logged into Whatagraph in the same browser, this is a one-click step. (Same process on ChatGPT, by the way; you just need Developer access there.)\u003C/p>\u003Cfigure class=\"image\">\u003Cimg style=\"aspect-ratio:3600/2358;\" src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Step_3_of_how_to_connect_Linked_In_to_Claude_Google_Analytics_MCP_b0afcdc6e5.png\" alt=\"Step 3 of how to connect LinkedIn to Claude - Google Analytics MCP.png\" width=\"3600\" height=\"2358\">\u003C/figure>\u003Ch3>Step 5: Set your permissions\u003C/h3>\u003Cp>After authorizing, you'll see the permissions the connector has. If they're set to \"Needs approval,\" Claude asks every time it pulls data. Switch to \"Always allow\" to skip that on every prompt.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg style=\"aspect-ratio:3600/1998;\" src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Step_4_of_how_to_connect_Linked_In_to_Claude_Google_Analytics_MCP_185fe7fbed.png\" alt=\"Step 4 of how to connect LinkedIn to Claude - Google Analytics MCP.png\" width=\"3600\" height=\"1998\">\u003C/figure>\u003Ch3>Step 6: Test the connection\u003C/h3>\u003Cp>Ask Claude: \u003Ci>\"What do you have access to in my Whatagraph account?\"\u003C/i> It should respond with your connected sources and account details. That's your sign it's working.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg style=\"aspect-ratio:3600/1998;\" src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Step_5_of_how_to_connect_Linked_In_to_Claude_Google_Analytics_MCP_801947a350.png\" alt=\"Step 5 of how to connect LinkedIn to Claude - Google Analytics MCP.png\" width=\"3600\" height=\"1998\">\u003C/figure>\u003Ch3>→ Important note\u003C/h3>\u003Cp>Whatagraph’s MCP already comes with \u003Ca href=\"https://github.com/whatagraph/whatagraph-skills/tree/main/skills\">pre-built skills\u003C/a> like “cross-channel-analytics” and “generating-marketing-insights” so you don’t need to build your own or upload anything. Just go straight to Claude and start asking questions.\u003C/p>\u003Ch2>A prompt library for GA4 and Claude, by use case\u003C/h2>\u003Cp>Once you're connected and your data layer is set, the quality of the answer comes down to the question. Below are prompts that work, grouped by job.\u003C/p>\u003Cp>Each group has a mix of single-channel prompts (GA4 on its own) and cross-channel ones (GA4 blended with your ad platforms), since most teams need both.\u003C/p>\u003Ch3>Traffic and acquisition\u003C/h3>\u003Cp>When you want to analyze website traffic with Claude or use Claude to compare organic and paid traffic in GA4.\u003C/p>\u003Cp>Single channel:\u003C/p>\u003Cul>\u003Cli class=\"ck-list-marker-italic\" data-list-item-id=\"e571378136593a017342d6acda340ca4c\">\u003Ci>\"What were my top 10 traffic sources last month by sessions, and how did each change versus the month before?\"\u003C/i>\u003C/li>\u003Cli class=\"ck-list-marker-italic\" data-list-item-id=\"e7553a50d96461bf9455484b51afb3e98\">\u003Ci>\"Which landing pages brought the most new users in the last 30 days, and what's the engagement rate for each?\"\u003C/i>\u003C/li>\u003C/ul>\u003Cp>Cross-channel:\u003C/p>\u003Cul>\u003Cli class=\"ck-list-marker-italic\" data-list-item-id=\"eaf41378dc4bdf30874d420c7a6a462d2\">\u003Ci>\"Compare organic and paid traffic in GA4 for last month. Which one drove more conversions, and at what cost using Google Ads spend?\"\u003C/i>\u003C/li>\u003Cli class=\"ck-list-marker-italic\" data-list-item-id=\"ead507a99f7b8eb9892205a631c947c0e\">\u003Ci>\"For my Google Ads campaigns last month, show GA4 sessions and engagement rate next to clicks and spend, so I can see which campaigns sent quality traffic, not just clicks.\"\u003C/i>\u003C/li>\u003Cli class=\"ck-list-marker-italic\" data-list-item-id=\"e3c62a435060661674cdcc7e9a170f01c\">\u003Ci>\"Organic conversions fell last month. Check whether paid traffic in Google Ads picked up the slack, or whether total conversions dropped across both.\"\u003C/i>\u003C/li>\u003Cli class=\"ck-list-marker-italic\" data-list-item-id=\"e95cf60e504b6843939fae3bfa830deb6\">\u003Ci>\"Compare GA4 conversions against Google Ads conversions for last month and flag any campaigns where the two numbers disagree by more than 15%.\"\u003C/i>\u003C/li>\u003C/ul>\u003Ch3>Finding traffic drops fast\u003C/h3>\u003Cp>When you want to use Claude to find traffic drops in Google Analytics.\u003C/p>\u003Cp>Single channel:\u003C/p>\u003Cul>\u003Cli class=\"ck-list-marker-italic\" data-list-item-id=\"e1106e7f960023f5eb06364beb1fc938a\">\u003Ci>\"Did any traffic source drop more than 20% week over week in the last month? Flag the ones worth investigating.\"\u003C/i>\u003C/li>\u003Cli class=\"ck-list-marker-italic\" data-list-item-id=\"eab8b930d39322cf4f5a89479040c19fa\">\u003Ci>\"Sessions fell last week. Break the drop down by channel, device category, and landing page to show me where it actually happened.\"\u003C/i>\u003C/li>\u003Cli class=\"ck-list-marker-italic\" data-list-item-id=\"efb1f879472b50dfd6b789c3fd18d1c57\">\u003Ci>\"Compare this month's traffic to the previous period. Which content pieces and channels are down month over month, and by how much?\"\u003C/i>\u003C/li>\u003Cli class=\"ck-list-marker-italic\" data-list-item-id=\"ed231d4e771c50bc5918721ae087da6e5\">\u003Ci>\"Find any landing pages that lost more than [X%] of their organic traffic in the last 30 days, and include conversions so I can prioritize which to fix first.\"\u003C/i>\u003C/li>\u003Cli class=\"ck-list-marker-italic\" data-list-item-id=\"e52f6b3305c3e7a7934d984fee6b61ec9\">\u003Ci>\"Why did my organic traffic go down unusually last week? Which content pieces were the most affected?”\u003C/i>\u003C/li>\u003Cli class=\"ck-list-marker-italic\" data-list-item-id=\"e461ec31b252402e3cbee4efb2423f0bd\">\u003Ci>\"Conversions dipped last week. Break it down by channel, device, and landing page to show me where the drop actually happened.\"\u003C/i>\u003C/li>\u003C/ul>\u003Cp>Cross-channel:\u003C/p>\u003Cul>\u003Cli class=\"ck-list-marker-italic\" data-list-item-id=\"e2a40fdd46734f877daeb6791f05199b2\">\u003Ci>\"Organic conversions fell last month. Check whether paid traffic in Google Ads picked up the slack or whether total conversions dropped across both.\"\u003C/i>\u003C/li>\u003Cli class=\"ck-list-marker-italic\" data-list-item-id=\"eed87948adab7d2a5f1904c8c3ce8c545\">\u003Ci>\"Compare GA4 conversions against Google Ads conversions for last month and flag any campaigns where the two numbers disagree by more than 15%.\"\u003C/i>\u003C/li>\u003Cli class=\"ck-list-marker-italic\" data-list-item-id=\"eec37421f37dbeddb2df2794f3e97acc3\">\u003Ci>\"Traffic from paid search fell last week in GA4. Cross-check it against Google Ads to see if it was a budget change, a drop in impressions, or a tracking problem.\"\u003C/i>\u003C/li>\u003C/ul>\u003Ch3>Conversions and funnels\u003C/h3>\u003Cp>When you want to understand what's actually converting, not just what's getting visits.\u003C/p>\u003Cp>Single channel:\u003C/p>\u003Cul>\u003Cli class=\"ck-list-marker-italic\" data-list-item-id=\"e48f3bf2f581e2b804ccd79f4a56e41b6\">\u003Ci>\"Build a funnel from product page view to add to cart to checkout to purchase for last month, and show the drop-off rate at each step.\"\u003C/i>\u003C/li>\u003Cli class=\"ck-list-marker-italic\" data-list-item-id=\"ec71ed81a80dc3973aab182c4690327db\">\u003Ci>\"Which channels in GA4 have the highest conversion rate, and which bring traffic that never converts?\"\u003C/i>\u003C/li>\u003C/ul>\u003Cp>Cross-channel:\u003C/p>\u003Cul>\u003Cli class=\"ck-list-marker-italic\" data-list-item-id=\"e393da0bffe6323b4c61dda20abe1df7c\">\u003Ci>\"Calculate blended ROAS for last month using Google Ads spend against GA4 revenue, broken down by campaign.\"\u003C/i>\u003C/li>\u003Cli class=\"ck-list-marker-italic\" data-list-item-id=\"eba28df48cd7bc4715d647c8e994f26f3\">\u003Ci>\"Which Google Ads campaigns drove the most GA4 key events last month, and what was the true cost per conversion for each?\"\u003C/i>\u003C/li>\u003Cli class=\"ck-list-marker-italic\" data-list-item-id=\"e863eda026aa4c98534a50c281e239f04\">\u003Ci>\"My blended ROAS dropped last month. Tell me whether it was a spend increase in Google Ads, a conversion drop in GA4, or both, and which campaigns drove it.\"\u003C/i>\u003C/li>\u003C/ul>\u003Ch3>Cross-channel and organic performance\u003C/h3>\u003Cp>When the question spans platforms, which is most of the questions that drive spend decisions.\u003C/p>\u003Cp>Single channel:\u003C/p>\u003Cul>\u003Cli class=\"ck-list-marker-italic\" data-list-item-id=\"eba93bfde1e2af64974b1a6d084161175\">\u003Ci>\"Give me a channel comparison from GA4 for this month: sessions, engagement rate, and conversions by default channel grouping.\"\u003C/i>\u003C/li>\u003Cli class=\"ck-list-marker-italic\" data-list-item-id=\"ea9ba91eff4f5f943b6f73fde57d88fdd\">\u003Ci>\"Which GA4 channels grew the most quarter over quarter, and which lost ground?\"\u003C/i>\u003C/li>\u003Cli class=\"ck-list-marker-italic\" data-list-item-id=\"ed0ae11f6cd19aadc8bb1ac71af7a3483\">\u003Ci>\"Show me new versus returning user behavior by channel in GA4 for the last 30 days.\"\u003C/i>\u003C/li>\u003C/ul>\u003Cp>Cross-channel:\u003C/p>\u003Cul>\u003Cli class=\"ck-list-marker-italic\" data-list-item-id=\"ee6d916373bbc60e97ee8857fd68b6110\">\u003Ci>\"Build a cross-channel performance report combining GA4 and Google Search Console: organic clicks and impressions from GSC next to sessions and conversions from GA4, by landing page.\"\u003C/i>\u003C/li>\u003Cli class=\"ck-list-marker-italic\" data-list-item-id=\"e0ae8594f3a5b751becb8d618e96328f9\">\u003Ci>\"How much did we spend across Google Ads, Meta, and LinkedIn last month, and what did GA4 record in conversions and revenue for each?\"\u003C/i>\u003C/li>\u003Cli class=\"ck-list-marker-italic\" data-list-item-id=\"e085ffc9c50acec2a892cc19751f71e0b\">\u003Ci>\"Which channel had the best return last month: blended ROAS across all paid sources, ranked.\"\u003C/i>\u003C/li>\u003C/ul>\u003Ch3>Client reporting and summaries\u003C/h3>\u003Cp>When you need a fast read across an account, or a portfolio view across clients.\u003C/p>\u003Cp>Single channel:\u003C/p>\u003Cul>\u003Cli class=\"ck-list-marker-italic\" data-list-item-id=\"e977a576959a476e410721f02fc03cbf5\">\u003Ci>\"Give me an executive summary of this client's GA4 performance for the last 14 days: headline traffic, top converting pages, and anything worth flagging.\"\u003C/i>\u003C/li>\u003Cli class=\"ck-list-marker-italic\" data-list-item-id=\"ef0f59f185d26c917207d719f0b204717\">\u003Ci>\"What were the top 5 landing pages by conversions for this client this month, and how did they move versus last month?\"\u003C/i>\u003C/li>\u003Cli class=\"ck-list-marker-italic\" data-list-item-id=\"e8ec04184eb481dc5f5eca88ff1d8fbb9\">\u003Ci>\"Summarize the key traffic and conversion trends in this client's GA4 property for the last 30 days in plain language I can paste into an email.\"\u003C/i>\u003C/li>\u003C/ul>\u003Cp>Cross-channel:\u003C/p>\u003Cul>\u003Cli class=\"ck-list-marker-italic\" data-list-item-id=\"e1e5bb78c947dca92d0ea8dcc207efd80\">\u003Ci>\"Summarize this client's full performance last month across GA4, Google Ads, and Meta from Report [name]: spend, conversions, blended ROAS, and the two biggest wins and concerns.\"\u003C/i>\u003C/li>\u003Cli class=\"ck-list-marker-italic\" data-list-item-id=\"ee8cd9a7219ef5ccd1c491e86032e2d41\">\u003Ci>\"Give me a GA4 performance summary across all client properties for last month, ranked by conversion growth, so I know which accounts to dig into first.\"\u003C/i>\u003C/li>\u003Cli class=\"ck-list-marker-italic\" data-list-item-id=\"e5794762ca1ccfc093da89de5d56e1039\">\u003Ci>\"For each client, pull GA4 conversions next to total ad spend across all their channels, and flag any where spend went up but conversions went down.\"\u003C/i>\u003C/li>\u003C/ul>\u003Cp>Now you’re all set! \u003Ca href=\"https://live.whatagraph.com/auth/register\">Sign up for a 14-day free trial with Whatagraph\u003C/a> and start asking questions about your cross-channel and cross-property Google Analytics data - and trust the answers you get.\u003C/p>\u003Cp>Or \u003Ca href=\"https://whatagraph.com/book-a-call\">book a demo\u003C/a> with our team for a personalized walkthrough.\u003C/p>","2026-06-26T12:49:01.605Z","2026-07-30T09:59:02.132Z","2026-07-30T09:59:02.358Z","2026-06-26","svtw3rrr9d07m7uvgzp8dliq",{"id":689,"name":690,"alternativeText":33,"caption":33,"width":691,"height":692,"formats":693,"hash":701,"ext":384,"mime":385,"size":702,"url":703,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":704,"updatedAt":704,"documentId":705,"publishedAt":704,"focalPoint":33},17382,"Google Analytics MCP_Connect Google Analytics to Claude.png",4368,2454,{"thumbnail":694},{"ext":384,"url":695,"etag":696,"hash":697,"mime":385,"name":698,"path":33,"size":699,"width":575,"height":576,"sizeInBytes":700},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Google_Analytics_MCP_Connect_Google_Analytics_to_Claude_7f522dfef2.png","8127f8b65b4b7eb8052b1c1540af6b42","thumbnail_Google_Analytics_MCP_Connect_Google_Analytics_to_Claude_7f522dfef2","thumbnail_Google Analytics MCP_Connect Google Analytics to Claude.png",13.15,13148,"Google_Analytics_MCP_Connect_Google_Analytics_to_Claude_7f522dfef2",792.42,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Google_Analytics_MCP_Connect_Google_Analytics_to_Claude_7f522dfef2.png","2026-06-26T12:46:26.176Z","so8aluf8lzry25wo82wwkhk8",{"id":585,"name":586,"about":587,"email":588,"createdAt":589,"updatedAt":590,"publishedAt":591,"slug":592,"linkedin_url":593,"documentId":594},{"id":115,"title":670,"slug":671,"subheading":672,"createdAt":673,"updatedAt":674,"publishedAt":675,"documentId":676},{"id":709,"title":710,"slug":711,"summary":712,"body":713,"read_time":23,"createdAt":714,"updatedAt":715,"publishedAt":716,"errors":33,"table_of_contents":34,"dateReorder":717,"documentId":718,"cover_image":719,"author":735,"article_category":736},2966,"11 Best Databox Alternatives in 2026: Reviews & Pricing","databox-alternatives-and-competitors","\u003Cp>Databox is a great data analytics tool, but users say the platform can be clunky and unreliable, with poor customer support that takes weeks to reply to emails.\u003C/p>\u003Cp>To help you find the best Databox alternative, we did three things:\u003C/p>\u003Col>\u003Cli>Spoke with our customers who previously used Databox.\u003C/li>\u003Cli>Scoured online reviews and community forums for the best alternatives.\u003C/li>\u003Cli>Consulted our data engineers for technical details of each alternative.\u003C/li>\u003C/ol>\u003Cp>Full disclosure—one of these tools is ours. But that’s because we genuinely believe Whatagraph can ease the pains you're facing with Databox.\u003C/p>\u003Cp>But we’re also not here to bash our competitors. We researched them thoroughly (and even tried them out) so you can really understand what they’re great at and if they’re best for you.\u003C/p>\u003Cp>By the end of the article, we hope you’ll find a Databox alternative that fits your needs—whether it’s us or not. \u003C/p>","\u003Cp>We scoured G2, Capterra, and other review websites and these are the most common reasons why you might look for a Databox alternative:\u003C/p>\u003Cp>❌  \u003Cstrong>Clunky interface with a steep learning curve:\u003C/strong> Databox gets compared favorably to other tools once you're inside it, but getting there is the problem. Reviewers on Capterra consistently describe the interface as \"clunky and difficult to use,\" and the dashboard builder has enough UI friction (elements that only move after hovering over a specific crosshair, for example) that setup takes longer than it should.\u003C/p>\u003Cp>❌  \u003Cstrong>Templates and widgets break often:\u003C/strong> One agency owner on Capterra ran a soft launch with five clients, spent two years dealing with constant template breaks and metrics that stopped working, and ultimately left the platform. On G2, the same story: \u003Ca href=\"https://www.g2.com/products/databox-databox/reviews\" target=\"_blank\" rel=\"noopener noreferrer\">\"After 2 years I left. Templates always break, individual metrics always break, lack of good support.\"\u003C/a> When a client-facing databoard breaks mid-month, you're waiting on Databox's support team while your client is staring at wrong numbers.\u003C/p>\u003Cp>❌  \u003Cstrong>AI features locked behind expensive plans with hard caps:\u003C/strong> Databox's AI Performance Summaries are only available on Growth or Premium plans, with quota limits of 6,000 summaries monthly and 800 per day for Agency accounts. Hit your daily cap and you wait until midnight UTC. Hit your monthly cap and you're blocked until next month.\u003C/p>\u003Cp>\u003Cstrong>❌   System outages: \u003C/strong>Databox users suffer from prolonged and frequent platform outages, some \u003Ca href=\"https://www.capterra.com/p/154024/Databox/reviews/Capterra___4498507/\" target=\"_blank\" rel=\"noopener noreferrer\">lasting up to 3 weeks\u003C/a>. Even when the platform works, client-facing reports and metrics break very often, causing frustration.\u003C/p>\u003Cp>\u003Cstrong>❌   Inaccurate data: \u003C/strong>Due to these system outages and unstable integrations, users say their reports often show incorrect data. Others say simple calculations were “wrong too often” and that they had to manually calculate metrics. This is dangerous if you're an agency as inaccurate data can cost you your client’s trust (and their business).\u003C/p>\u003Cp>\u003Cstrong>❌   Poor customer support:\u003C/strong> 90% of Capterra and G2 reviews complain about Databox's “\u003Ca href=\"https://www.capterra.com/p/154024/Databox/reviews/SoftwareAdvice___6331522/\">terrible support and customer service\u003C/a>”. Emails are ignored and critical issues take months to fix. \u003C/p>\u003Cp>---\u003C/p>\u003Cp>Sounds like a lot? That’s what we’re here for. \u003C/p>\u003Cp>In this article, we’ll take you through 11 best Databox alternatives that are easier to use, more stable, and come with great customer support. \u003C/p>\u003Ch2>11 Best Databox Alternatives and Competitors in 2026\u003C/h2>\u003Cp>In a nutshell, here are the 11 best Databox alternatives we’ll review in this article:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">\u003Cstrong>Tool\u003C/strong>\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">\u003Cstrong>Best for\u003C/strong>\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">\u003Cstrong>Pricing\u003C/strong>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Whatagraph\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Agencies needing a stable, governed data layer with AI reporting\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">\u003Cp class=\"p1\">Check our \u003Ca href=\"https://whatagraph.com/pricing\">\u003Cspan class=\"s1\">pricing page\u003C/span>\u003C/a> for the most up-to-date information\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Klipfolio\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Large data teams needing centralized metric governance\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Free; paid from $120/mo\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Tableau\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Enterprise teams needing deep BI and predictive analytics\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">From $15/user/mo\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Looker Studio\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Freelancers and Google-centric teams on a budget\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Free; Pro at $9/user/mo\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Geckoboard\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Teams needing live KPIs on office or remote dashboards\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">From $119/mo\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">DashThis\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Small agencies needing fast, template-based reports\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">From $44/mo\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Grow\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Mid-to-large teams needing built-in ETL and data storage\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Custom pricing only\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">NinjaCat\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Large agencies needing a warehouse-centric, AI-driven platform\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">From ~$1,500/mo\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Cyfe\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Boutique SEO agencies on a tight budget\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">From $29/mo\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Improvado\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Enterprise data teams needing volume-based ETL and governance\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Custom pricing only\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Tapclicks\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Large agencies needing a full marketing operations platform\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Custom pricing only\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Let’s dive into each of these tools.\u003C/p>\u003Ch2>1. Whatagraph\u003C/h2>\u003Cp>\u003Cstrong>Best for:\u003C/strong> Mid-size marketing agencies and multi-location businesses that want one governed data foundation and reporting for their cross-channel marketing data\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_best_Databox_alternative_192e40a13b.png\" alt=\"Whatagraph - best Databox alternative.png\">\u003C/p>\u003Cp> \u003C/p>\u003Cp>If you're leaving Databox because widgets and templates keep breaking, the data doesn't add up, or you're hitting a wall every time you need to report across multiple client accounts, Whatagraph is built for exactly that gap.\u003C/p>\u003Cp>Whatagraph is a marketing intelligence platform with one governed data foundation that powers your client reports, internal dashboards, and your favorite AI tools - all from the same business logic and definitions you set up. \u003C/p>\u003Cp>Here's what that looks like in practice:\u003C/p>\u003Cp>\u003Cstrong>1. Bring all your cross-channel marketing data into one governed data hub\u003C/strong>\u003C/p>\u003Cp>Whatagraph connects to \u003Ca href=\"https://whatagraph.com/integrations\">60+ native integrations\u003C/a> across paid media, SEO, social, analytics, CRM, ecommerce, and email.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Connect_data_sources_Linked_In_Ads_reporting_tool_9c6ea10bd1.png\" alt=\"Connect Data Sources - Selection of marketing data sources shown on the screen.\">\u003C/p>\u003Cp>Unlike tools that route data through third-party pipelines, Whatagraph manages every integration in-house. If something breaks, our product team fixes it - not a middleware vendor you have no visibility into. Connectors are self-healing: bugs are patched by Whatagraph's engineers before most users notice them.\u003C/p>\u003Cp>This means you don’t need to babysit connectors or spend hours (or days) waiting to hear back from customer support. Plus, your clients won’t see broken connectors or widgets.\u003C/p>\u003Cp>In fact, this is the biggest advantage \u003Ca href=\"https://www.linkedin.com/in/lindavbaal/\" target=\"_blank\" rel=\"noopener noreferrer\">Linda van Baal\u003C/a>, Online Marketing Consultant at \u003Ca href=\"https://whatagraph.com/case-studies/yourfellow\" target=\"_blank\" rel=\"noopener noreferrer\">YourFellow\u003C/a> saw when they switched to Whatagraph. She says:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>Whatagraph saves me at least half a day a week and it's so much easier and faster than Funnel and Looker Studio. But the biggest advantage is that all our data is now in one tool—everyone knows where to find everything because it’s in one place.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Cstrong>2. Define your metrics once and trust them everywhere\u003C/strong>\u003C/p>\u003Cp>If you're running campaigns across Google Ads, Meta, LinkedIn, and more, you know how much time goes into making those numbers agree with each other.\u003C/p>\u003Cp>Every platform uses different naming conventions, different conversion definitions, different ways of counting a conversion. And usually you'd spend more time reconciling them (or there's no easy way to reconcile them) on your reporting tool.\u003C/p>\u003Cp>Whatagraph's Data Hub lets you define what things mean once - then that definition carries through every report, every client, every channel.\u003C/p>\u003Cp>You can use \u003Ca href=\"https://help.whatagraph.com/en/articles/9971629-source-groups-aggregate-metrics-across-multiple-data-sources\">Source Groups\u003C/a> to combine multiple ad accounts (e.g. Google Ads) into one aggregated source, and to combine similar data from different channels like “Total Ad Spend” from all your PPC channels.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Source_groups_on_Whatagraph_marketing_agency_reporting_tools_9992be59a9.png\" alt=\"Source groups on Whatagraph - marketing agency reporting tools.png\">\u003C/p>\u003Cp>\u003Ca href=\"https://help.whatagraph.com/en/articles/8271915-how-to-set-up-and-apply-custom-metrics\">Custom metrics\u003C/a> let you build cross-channel KPIs from a simple formula builder - for example, ROAS, cost per lead, LinkedIn frequency, whatever you name it. You can then add these custom metrics easily to your reports.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Custom_metric_Facebook_Ads_MCP_0f900d7bc4.png\" alt=\"Custom metric - Facebook Ads MCP.png\">You can also rename the name of the metrics easily on your reports. Drew Cove, Senior SEO Manager at \u003Ca href=\"https://www.digitalparc.com/\" target=\"_blank\" rel=\"noopener noreferrer\">DigitalParc\u003C/a>, puts it simply:\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>We use Whatagraph for all our client's reports. The ability to title metrics differently is important to us because we often report the same metrics to different clients and just need to call them differently because many clients have internal terminology that is very different from one another.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>Custom dimensions standardize how data is categorized across channels, so campaign types, regions, or audience segments are labeled the same way regardless of what the source platform calls them. \u003C/p>\u003Cp>If you need a new dimension built quickly, Whatagraph IQ generates one from a text prompt - choose your channels and describe what you need, and you’ll get a custom dimension in seconds.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/IQ_dimensions_Linked_In_Ads_MCP_1c662a4859.png\" alt=\"IQ dimensions - LinkedIn Ads MCP.png\">\u003C/p>\u003Cp>\u003Cstrong>3. Scale reporting without scaling your team\u003C/strong>\u003C/p>\u003Cp>Agencies spend too much time building reports from scratch, and that problem compounds with every new client.\u003C/p>\u003Cp>With Whatagraph, you build a report template once - one for lead gen clients, one for ecommerce, one for paid media for example - and reuse it every time a new client comes in. \u003C/p>\u003Cp>Then you link those reports to one master template. Add a new tab, update a metric, change a widget layout - every linked report updates automatically. You make the change once, it goes everywhere.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/linked_reports_Google_ads_reporting_tool_f573dadac9.png\" alt=\"linked reports - Google ads reporting tool.png\">\u003C/p>\u003Cp>\u003Ca href=\"https://www.maatwerkonline.nl/\" target=\"_blank\" rel=\"noopener noreferrer\">Maatwerk Online\u003C/a>, a 41-person Dutch agency managing over 100 clients, saves more than 100 hours a month with this approach. This is the time that the agency now has to focus on optimizing campaigns, strengthening relationships with clients, and even onboarding new ones.\u003C/p>\u003Cp>Co-Founder \u003Ca href=\"https://www.linkedin.com/in/larsmaat/\" target=\"_blank\" rel=\"noopener noreferrer\">Lars Maat\u003C/a> says:\u003C/p>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>Whatagraph is saving so much time and energy for our marketing specialists. We now have more time to focus on strategic things that help both our agency and our clients grow.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>Even better - with \u003Ca href=\"https://whatagraph.com/whatagraph-iq\">Whatagraph IQ\u003C/a>, you can ask AI to build a report for you from scratch.  Choose your channels, type a prompt, and it generates a complete report from your connected data. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_report_creation_922663f4a7.gif\" alt=\"Here's my generated alt text:\n\nWhatagraph IQ Report Creation - A web interface with a sidebar and a search bar.\n\">\u003C/p>\u003Cp>Need a performance summary inside the report? IQ writes it automatically - no hallucinations, because it's pulling from your actual data, not making it up.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Performance_summary_Active_Campaign_reporting_tool_ee7bbe6a36.png\" alt=\"ActiveCampaign Reporting Tool - A summary of metrics and recommendations related to email marketing.\">\u003C/p>\u003Cp>Have dozens of clients or locations? Easily consolidate all your connected data sources and reports inside a dedicated folder for each client, Account Manager, location, or whatever makes sense for your business.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Spaces_on_Whatagraph_528b462b9b.png\" alt=\"Spaces On Whatagraph - Screenshot of a dashboard with space management and reporting features.\">\u003C/p>\u003Cp>Another key feature that \u003Cstrong>ex-Databox users love about Whatagraph\u003C/strong> is our \u003Ca href=\"https://help.whatagraph.com/en/articles/6389747-how-to-create-a-source-filter-and-a-source-variant\">Source Filter\u003C/a>.\u003C/p>\u003Cp>Previously, you’d have to apply the same filter widget by widget—painful if you’ve got 20 Facebook widgets in one report.\u003C/p>\u003Cp>Now, with Whatagraph’s Source Filter,  you apply the filter once at the source level, and it updates across every widget instantly. That means less time clicking around, and more time actually analyzing your data.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/source_filters_3fed8afe89.gif\" alt=\"source filters.gif\">\u003C/p>\u003Cp>\u003Cstrong>4. Send reports, answer questions, and query your data - all from the same foundation\u003C/strong>\u003C/p>\u003Cp>Once you've defined your data and built your templates, that same foundation powers every output your team needs.\u003C/p>\u003Cp>Client reports go out as white-labeled live links with a custom domain, password protection, and optional IQ Chat - so clients can ask questions about their own data without emailing your team.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_report_share_IQ_Chat_feature_7dfd028912.png\" alt=\"Whatagraph Report Share IQ Chat Feature - Report sharing options with IQ Chat enabled.\">\u003C/p>\u003Cp>Performance Overviews give teams a filterable view across the entire client book, sliced by account manager, region, or client tier. Goals and alerts notify you via Slack or email when something goes off-track mid-month, not at the end of the month when there's nothing left to do.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Performance_overview_f188b1b35b.webp\" alt=\"Performance overview.webp\">\u003C/p>\u003Cp>Whatagraph also connects to Claude, ChatGPT, and any MCP-compatible AI tool via \u003Ca href=\"https://whatagraph.com/mcp\">Whatagraph MCP\u003C/a>. Ask your AI assistant: \"Which clients are pacing behind on spend this month?\" and it answers from your actual governed data - not a raw API call stitching numbers together on the fly. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_MCP_1e34080fac.gif\" alt=\"Whatagraph MCP.gif\">\u003C/p>\u003Cp>Whatagraph's MCP sits on top of a governed semantic layer, so the number your AI returns is the same number in your client report. Setup takes five minutes, no code required.\u003C/p>\u003Cp>\u003Cstrong>5. Fast and friendly customer support\u003C/strong>\u003C/p>\u003Cp>Using a \u003Ca href=\"https://whatagraph.com/blog/articles/best-marketing-analytics-tools\">marketing analytics tool\u003C/a> can be overwhelming. There are times you just need some (or a lot) of help from a product expert to get the platform up and running the way you want it to. \u003C/p>\u003Cp>At Whatagraph, customer success is our lifeblood, and our customers appreciate that. \u003C/p>\u003Cp>Kim Strickland, Digital Marketing Specialist at \u003Ca href=\"https://peakseven.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Peak Seven\u003C/a> says:\u003C/p>\u003Cp>[quote color-variant=\"3\"]\u003Cbr>I've joked about this often—with Whatagraph, we're not paying for a reporting system. We're paying for customer support. There's a level of dedication from the Whatagraph team that you don't often experience anywhere else.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/peak-seven\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>And Stef Oosterik, Quality Manager at \u003Ca href=\"https://dtchdigitals.com/nl/\" target=\"_blank\" rel=\"noopener noreferrer\">Dtch. Digitals\u003C/a> said in 9 out of 10 cases, issues get resolved within a day. \u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>The support team is very responsive. This makes it easy for us to give feedback, think of solutions, and get the right data visible for clients quickly.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/dtch-digitals\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>For teams that need more tailored guidance, dedicated Customer Success Managers (CSMs) are available on advanced plans. CSMs work with you on migrations, onboarding, and building reporting workflows that scale.\u003C/p>\u003Cp>Convinced Whatagraph is the right Databox alternative for you? \u003Ca href=\"https://live.whatagraph.com/auth/register\" target=\"_blank\" rel=\"noopener noreferrer\">Start a free trial today\u003C/a>.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e2d799375793000610789bba89e01384a\">60+ stable native integrations across paid ads, social, SEO, email, and more\u003C/li>\u003Cli data-list-item-id=\"e0d7f5030ff1c73bcc7730e4f32dd1140\">Custom integrations via API, Google Sheets, or BigQuery\u003C/li>\u003Cli data-list-item-id=\"e0e86f81c559674a77e0e99bc10ea0a42\">Whatagraph IQ – AI-powered reporting tools\u003C/li>\u003Cli data-list-item-id=\"e24d3427a4f4c86916213c402a160bedc\">Whatagraph MCP connector for Claude or ChatGPT\u003C/li>\u003Cli data-list-item-id=\"e4e09ac845c3e186e4898ffbcfde804ff\">Custom metrics, dimensions, and data blends\u003C/li>\u003Cli data-list-item-id=\"eb86f2e9d354c1240590fd7e19576d812\">Performance monitoring overview \u003C/li>\u003Cli data-list-item-id=\"ee994bd45024a9d6764e924f80d324abd\">Library of pre-made dashboard and report templates \u003C/li>\u003Cli data-list-item-id=\"e60aed1b987725b87a98d0eff619c5189\">Linked reports for easier editing\u003C/li>\u003Cli data-list-item-id=\"e760fbb0a39f12ed62e4b744e91f89000\">Spaces – organize reports with descriptions, colors, and better team alignment\u003C/li>\u003Cli data-list-item-id=\"e44abb9b62e21a536b044fed1955cfe2f\">Custom branding and white labeling\u003C/li>\u003Cli data-list-item-id=\"efe7d94436ebc41c9887f9290ecb15f9d\">Automated report sharing via email or live dashboard links\u003C/li>\u003Cli data-list-item-id=\"e021ca57483e4214f415915adebc9aa0a\">Exports: PDF, Excel, CSV, or transfer directly to BigQuery/Looker Studio\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Whatagraph Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>Whatagraph Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>\"It's easy to use and intuitive. I enjoy how things aren't hidden in menus, and the AI reporting is very on point.\" (\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8091020\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\"I love how I can set up automated reports that look great and are client-ready. No more fiddling with spreadsheets or wasting time building slides.\" (\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-11069239\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\"The edit section of each widget is easy to update, from changing colors to adding logos and images from the different platforms we use, like GA4.\" (\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-12569787\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Ch3>Whatagraph pricing\u003C/h3>\u003Cp>Whatagraph's pricing scales with how much data you actually use rather than how many people are on your team, and every plan includes unlimited users and unlimited reports. Check the\u003Ca href=\"https://whatagraph.com/pricing\"> pricing page\u003C/a> for a full breakdown by plan.\u003C/p>\u003Ch2>2. Klipfolio\u003C/h2>\u003Cp>\u003Cstrong>Best for:\u003C/strong> Large data teams at companies and large agencies that need centralized governance.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klipfolio_report_7a7296329f.png\" alt=\"Klipfolio report - Whatagraph\">\u003Cbr>\u003Ca href=\"https://whatagraph.com/blog/articles/klipfolio-alternatives-and-competitors\">Klipfolio\u003C/a> is a hybrid of a data analytics platform and a traditional business intelligence tool, and remains one of the most powerful Databox alternatives because it governs data through two core products:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e806884042bbeda2592006c0a05e9fc59\">\u003Cstrong>PowerMetrics: \u003C/strong>This is a centralized metric catalog; unlike Databox, where metrics are often built on a per-dashboard basis, PowerMetrics allows your data team to define a \"certified\" metric (like LTV or CAC) once. Every department then uses that same standardized calculation for their reports.\u003C/li>\u003Cli data-list-item-id=\"e15878485d6fb0d6bccae15237f0c3511\">\u003Cstrong>Klips: \u003C/strong>These are the highly customizable blank canvas dashboards. With over 130 native integrations and a solid REST/URL connector, Klips can pull data from proprietary or obscure sources that Databox simply doesn't support.\u003C/li>\u003C/ul>\u003Cp>In 2026, AI Insights expanded across both products. Goal tracking flags when targets are at risk, anomaly detection explains what caused a metric to shift in plain English, and forecast modeling generates forward-looking projections from historical trends. \u003C/p>\u003Cp>PowerMetrics also added an MCP Server in beta, connecting Claude or ChatGPT to the governed metric catalog rather than raw connector data, closer to a governed approach than most competitors offer.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e07749aeb9ce71b3d69238270a069a1f8\">130+ integrations, including warehouses, SQL databases, and file-sharing services\u003C/li>\u003Cli data-list-item-id=\"e4bc3b825b2fa9925b07321332d3a4d87\">PowerMetrics governed metric catalog\u003C/li>\u003Cli data-list-item-id=\"ea017a410d573cdb1a119f09d99315c0d\">AI Insights: goal tracking, anomaly detection, forecast modeling\u003C/li>\u003Cli data-list-item-id=\"e01982ee2540425b86ab67f3731c0b170\">PowerMetrics MCP Server (Beta)\u003C/li>\u003Cli data-list-item-id=\"e27ef1ee9f6550abcafbacfa506c310e4\">Custom metrics, dimensions, and data blending\u003C/li>\u003Cli data-list-item-id=\"edcf230eb08aa41d97115c57a14504e16\">Scheduled reports with PDF and CSV export\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Klipfolio Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>\"It's super easy to pick up, connects smoothly with lots of data sources, the dashboards get used all the time (daily or a few times a week).\" (\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-11750230\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\"It's very intuitive, and the UI is clean. The integration capabilities are nice.\" (\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-10718841\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\"Every time I contact support, I get the impression that I am bothering them. I will not be renewing this platform because I do not feel valued as a customer.\" (\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-10028175\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Ch3>\u003Cstrong>Klipfolio Pricing\u003C/strong>\u003C/h3>\u003Cp>Klipfolio’s pricing has stabilized into four main tiers (billed annually):\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e9eaed61993f8c8c304ede7f2267a17f2\">\u003Cstrong>Base ($120/month, billed annually):\u003C/strong> 3 dashboards, 130+ integrations, 4-hour data refresh, unlimited users\u003C/li>\u003Cli data-list-item-id=\"e650185452bb7d805fd445395364d3449\">\u003Cstrong>Grow ($190/month):\u003C/strong> 10 dashboards, 1-hour refresh\u003C/li>\u003Cli data-list-item-id=\"ee5e144b5a34edfd3a88b14a3975cb404\">\u003Cstrong>Team ($310/month): \u003C/strong>20 dashboards, 15-minute refresh, SSO\u003C/li>\u003Cli data-list-item-id=\"e0b8d378d2c33bde74d37af682f531bad\">\u003Cstrong>Team+ (~$600/month):\u003C/strong> 40+ dashboards, priority support, custom onboarding\u003C/li>\u003C/ul>\u003Cp>But these top-ups and add-ons can significantly raise your overall costs:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e903a1fdfcd1635f2a1a28ba9e5da4432\">\u003Cstrong>Extra dashboards: \u003C/strong>$8/month (billed annually)\u003C/li>\u003Cli data-list-item-id=\"e9ba61452d28cdf912fedfc2167e188b8\">\u003Cstrong>Warm-up data refresh:\u003C/strong> $39/month (billed annually)\u003C/li>\u003Cli data-list-item-id=\"ebbfea25899f7f599d77455b98228fcb1\">\u003Cstrong>Near-real-time data refresh queue:\u003C/strong> $139/month (billed annually)\u003C/li>\u003Cli data-list-item-id=\"e0aa8341c6cd1c15c2f052bbd3b2eea5c\">\u003Cstrong>Custom domain:\u003C/strong> $69/month (billed annually)\u003C/li>\u003C/ul>\u003Ch2>3. Tableau\u003C/h2>\u003Cp>\u003Cstrong>Best for:\u003C/strong> Large enterprise data teams that need complex multi-source modeling and predictive analytics.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/tableau_interface_bf505c624f.png\" alt=\"tableau-interface.png\">\u003Cbr>Tableau remains the market leader for heavy-duty business intelligence—while Databox excels at quick-glance marketing KPIs, Tableau is built to handle millions of rows across diverse departments.\u003C/p>\u003Cp>The biggest shift for 2026 is Tableau Next. Unlike Databox’s static alerts, Tableau now uses AI Agents to autonomously monitor data and generate semantic models from raw workspaces.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tableau_Next_2c01e27568.png\" alt=\"Tableau Next - Diagram showing workflow from data sources through analysis to action.\">\u003C/p>\u003Cp>\u003Ca href=\"https://cloudcacheconsulting.com/blog/understanding-tableau-next-the-future-of-analytics\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>For a powerful data analysis tool, Tableau is still easy to use with a drag-and-drop interface and visual query builder. You can generate insights quickly and share them with stakeholders through reports.\u003C/p>\u003Cp>While \u003Ca href=\"https://help.databox.com/benchmark-your-data\">Databox is sunsetting its Benchmark Groups in April 2026\u003C/a>, Tableau has doubled down on Tableau Pulse to provide a personalized newsfeed of your most critical metrics directly in Slack, Teams, or email.\u003C/p>\u003Cp>You can perform complex data analysis, uncover trends, and identify opportunities for optimization using features such as trend lines, forecasting, and clustering.\u003C/p>\u003Cp>What’s more? Tableau boasts quite a large and active user community called “Tableau Community Forums” with a wealth of resources, forums, and online training materials to help you learn the platform and troubleshoot issues.\u003C/p>\u003Cp>You can also purchase “Success Plans” that come with personalized training and support.\u003C/p>\u003Cp>However, Tableau is (a lot) more expensive than Databox as it’s mainly for enterprises.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e19c3ee8f67e4cd8591cc468d952fc3da\">90+ integrations, including databases and cloud platforms\u003C/li>\u003Cli data-list-item-id=\"eceec898ddc9ad874b5561f870655dd2e\">Tableau Pulse with Pace to Goal insight\u003C/li>\u003Cli data-list-item-id=\"e278f4121bdb487560d8364405ab3ce59\">Tableau Agent: natural language calculations and visualizations (Tableau Next only)\u003C/li>\u003Cli data-list-item-id=\"e0e2524575174008c2f3a40112c816296\">Auto-generated semantic models (Beta, Tableau Next)\u003C/li>\u003Cli data-list-item-id=\"efc1df5f84dee2a4fcb6d1bd6b0c7cd94\">Drag-and-drop dashboard interface\u003C/li>\u003Cli data-list-item-id=\"ef2441336d95f3de9da7bc66eb2a2d138\">Trend lines, forecasting, and clustering\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Tableau Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>\"It connects to a wide range of sources (databases, Excel, cloud platforms), which is great in complex enterprise environments.\" (\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-12973629\">Source\u003C/a>)\u003C/p>\u003Cp>\"It helps me turn raw Excel data into clear, attractive visuals, including charts, maps, graphs, and dashboards.\" (\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-12973414\">Source\u003C/a>)\u003C/p>\u003Cp>\"The other part of the story is that the pricing feels a bit on the higher side, especially for the small teams.\" (\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-12975791\">Source\u003C/a>)\u003C/p>\u003Ch3>Tableau pricing\u003C/h3>\u003Cp>Tableau runs a higher bill than most tools on the list because it charges per-user, including a fee just for people to view the reports.\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"efcefd41a5935cf0f8200c572363c37f0\">\u003Cstrong>Tableau ($15/user/month, billed annually): \u003C/strong>browser-based web authoring, Tableau Desktop, Prep Builder, Tableau Pulse\u003C/li>\u003Cli data-list-item-id=\"e4f33b6536d00860d98b78982e9177b62\">\u003Cstrong>Tableau Enterprise (from $35/user/month):\u003C/strong> everything in Tableau, plus advanced management and data management\u003C/li>\u003Cli data-list-item-id=\"e3247acc02870427d1039403a3437a15b\">\u003Cstrong>Tableau Cloud+ (contact sales):\u003C/strong> everything in Enterprise, plus Tableau Agent, Premier Success, 50 sites\u003C/li>\u003Cli data-list-item-id=\"e46603682cf9b0baee0019f116bdad49c\">\u003Cstrong>Tableau+ Bundle (contact sales):\u003C/strong> everything in Cloud+, plus Tableau Next agentic analytics\u003C/li>\u003C/ul>\u003Ch2>4. Looker Studio (a.k.a. Google Data Studio)\u003C/h2>\u003Cp>\u003Cstrong>Best for:\u003C/strong> Freelancers and boutique agencies who want a budget-friendly, Google-native reporting hub.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/looker_studio_interface_7fa5c8dbfc.png\" alt=\"looker-studio-interface.png\">\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-alternatives\">Looker Studio\u003C/a> is often the first alternative marketers turn to when Databox’s pricing becomes prohibitive. \u003C/p>\u003Cp>For Google Ads, GA4, and Search Console, Looker Studio is significantly more reliable than third-party platforms. Many ex-Databox users we’ve talked to move to Looker because native Google connectors rarely \"break\" compared to the API middleware used by other tools.\u003C/p>\u003Cp>Once your data sources are connected, you can use Looker’s drag-and-drop report editor to ad:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e4815a2c53d6d01b7411fda2f3e8ed107\">Charts, line bars, pie charts, geo maps, area and bubble graphs, data tables, pivot tables\u003C/li>\u003Cli data-list-item-id=\"ee6ab6b27dbf482a26bf414235ef0ac52\">Filters and date range controls\u003C/li>\u003Cli data-list-item-id=\"ea68fa3a61803632659e627eeed07b25d\">Links and clickable images\u003C/li>\u003Cli data-list-item-id=\"e45c0725030b1ee56d015aa8e55c59eb6\">Custom text and images\u003C/li>\u003Cli data-list-item-id=\"e7ec5a1715526a67e8f0c12264f89a35f\">Custom styles and color themes\u003C/li>\u003C/ul>\u003Cp>You can then invite teams or clients to view or edit your reports, or send them links in scheduled emails. \u003C/p>\u003Cp>The biggest 2026 update fixes one of the platform's longest-standing complaints: cross-data source filtering. \u003C/p>\u003Cp>A single filter control can now filter charts pulling from different data sources simultaneously, so a report combining Google Analytics and Google Sheets data finally needs just one date picker instead of two. Gemini conversational analytics also rolled out on the Pro plan, letting you ask natural-language questions and get help building calculated field formulas.\u003C/p>\u003Cp>Once you move beyond Google's own platforms, the cracks show. Pulling in Meta, TikTok, or LinkedIn data requires paying for third-party \"Partner Connectors,\" which can run $20 to $350+ a month depending on data volume, so the \"free\" tool often isn't free in practice for multi-platform marketing teams.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"efd237619aaeb37f99426ea07be82b524\">21 native Google connectors (free), 1,000+ partner connectors (paid)\u003C/li>\u003Cli data-list-item-id=\"ee67141f83ba190cc31ac2e046d893bc3\">Cross-data source filtering across multiple sources\u003C/li>\u003Cli data-list-item-id=\"ef5f4844c593043c379693bc83a031cdb\">Gemini conversational analytics\u003C/li>\u003Cli data-list-item-id=\"ebafbf2aa60932e43a269d3de3e5c3838\">Code Interpreter for Python analysis\u003C/li>\u003Cli data-list-item-id=\"ea85e869bc35d3c7a85efa2c5141550b5\">Drag-and-drop report builder\u003C/li>\u003Cli data-list-item-id=\"e0a5b0cdaec59e0beecd174088da53b1c\">Mobile app\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Looker Studio Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>\"I use it for marketing reporting, and it's difficult, but it's free and works.\" (\u003Ca href=\"https://www.reddit.com/r/GoogleDataStudio/comments/1lyjax6/comment/n2uub1m/\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\"For small to mid-sized marketing clients, Looker Studio is our choice for visualization. We use it with Supermetrics to pull data where needed.\" (\u003Ca href=\"https://www.reddit.com/r/GoogleDataStudio/comments/1lyjax6/comment/n324d3o/\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\"Onboarding new users isn't easy because there are too many fields (in our case), but I think it is a common issue with these tools.\" (\u003Ca href=\"https://www.g2.com/products/looker/reviews/looker-review-12713431\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Ch3>Looker Studio pricing\u003C/h3>\u003Cul>\u003Cli data-list-item-id=\"ee09ff1474d9d1ae6a0cbf31a1f26f39d\">\u003Cstrong>Free version:\u003C/strong> Unlimited reports, Google connectors only.\u003C/li>\u003Cli data-list-item-id=\"e3e4aee3414c4a917db0ca68683c6577e\">\u003Cstrong>Looker Studio Pro at $9 per user, per month: \u003C/strong>This gives you access to organizational ownership, Team Workspaces, Gemini AI, and priority support.\u003C/li>\u003C/ul>\u003Cp>While the platform can be free, your total monthly bill might be higher than Databox once you add non-Google data.\u003C/p>\u003Cp>To pull data from Meta Ads, TikTok, or LinkedIn, you must pay for third-party \"Partner Connectors\" like Supermetrics or Windsor.ai. In 2026, these can cost anywhere from $30 to $500+/month, depending on your data volume.\u003C/p>\u003Ch2>5. Geckoboard\u003C/h2>\u003Cp>\u003Cstrong>Best for:\u003C/strong> Medium to large businesses in customer service, sales, and ecommerce that need high-visibility office or remote dashboards.\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=_dW8vkjvzaI\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/_dW8vkjvzaI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/geckoboard-alternatives-and-competitors\">Geckoboard\u003C/a> is designed to solve data silos by making key metrics unmissable - unlike Databox, which is often used for deep-dive analysis, Geckoboard is built for live monitoring. If a metric drops below a threshold, your entire team sees it in real time.\u003C/p>\u003Cp>Geckoboard’s killer feature over Databox is its TV-first architecture:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"ec2eac754d87f75ea5ba948d449987270\">\u003Cstrong>TV dashboards:\u003C/strong> Optimized for wall-mounted screens with high-contrast themes and rotating dashboard loops.\u003C/li>\u003Cli data-list-item-id=\"ea908f6bd889b4da1bab11eaaa4212358\">\u003Cstrong>KPI notifications: \u003C/strong>You can set success or warning indicators. So if your Shopify sales hit a specific goal or your Zendesk queue gets too long, Geckoboard sends an automated alert to Slack or Microsoft Teams within 60 seconds of the data change.\u003C/li>\u003Cli data-list-item-id=\"e46cb3b5b068a75e7bb4316ba68f0fec1\">\u003Cstrong>Mobile-friendly:\u003C/strong> While it's great for TVs, the 2026 mobile app has been redesigned to offer scorecard views for managers who need to check KPIs between meetings.\u003C/li>\u003C/ul>\u003Cp>In 2026, Geckoboard shipped its first new visualization type in years: stacked column charts, which show a total value and its breakdown in one widget instead of two. March 2026 also brought Custom Dashboard Templates, the closest thing Geckoboard has to linked templates, letting you build a dashboard once and generate synced copies, though this currently only works for Zendesk, Aircall, and HubSpot data.\u003C/p>\u003Cp>The tradeoff is depth. Unlike Whatagraph, you can't create custom data blends, metrics, or dimensions on Geckoboard, and adding each widget means a manual click-through process, choosing the metric, customizing it, repeating, rather than a true drag-and-drop builder.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e06ca7734fb5e71e4a5704b2ee8de66b4\">90+ integrations across customer service, sales, finance, and ecommerce\u003C/li>\u003Cli data-list-item-id=\"e72715b9a67d85271a7c6a0af945ee23a\">Stacked column charts (new April 2026)\u003C/li>\u003Cli data-list-item-id=\"e1cb5a770d9502686c36c8cf8907f4604\">Custom Dashboard Templates (Zendesk, Aircall, HubSpot)\u003C/li>\u003Cli data-list-item-id=\"e0d0fa4c442af6215d0875aca58145d8d\">KPI notifications via Slack and Microsoft Teams\u003C/li>\u003Cli data-list-item-id=\"e798470935beec45c25658ab758456af7\">TV dashboards with automated rotation\u003C/li>\u003Cli data-list-item-id=\"e43f1d54c4c4f60deb193b278ed0aa43f\">Mobile-friendly dashboards\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Geckoboard Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>\"There was a PipeDrive report I wanted to use on our office Geckoboard, but I couldn't find a way to upload it.\" (\u003Ca href=\"https://www.softwareadvice.com/bi/geckoboard-profile/\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\"Quality of output design, the tables are striking, it's also very easy to set up.\" (\u003Ca href=\"https://www.g2.com/products/geckoboard/reviews/geckoboard-review-8409641\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\"Used Geckoboard before and found it quite poor UX wise; janky, poor variety in visualisation among a host of UX issues.\" (\u003Ca href=\"https://www.reddit.com/r/BusinessIntelligence/comments/1f1380d/alternatives_to_geckoboardklopfoliodatapad/\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Ch3>Geckoboard pricing\u003C/h3>\u003Cp>As of May 2026, Geckoboard has updated its pricing to reflect its new feature set. Note that they no longer offer a Free Forever plan for new sign-ups.\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"ec5c31fd6264557600bd5c939adb5ae16\">\u003Cstrong>Essentials ($119/month):\u003C/strong> 3+ dashboards, unlimited viewers, all 90+ integrations, real-time data, Slack/Teams/email snapshots\u003C/li>\u003Cli data-list-item-id=\"e109b36d3e962e3940b6449a06f8067b9\">\u003Cstrong>Performance ($399/month):\u003C/strong> 25 dashboards, 5 screens, custom templates, real-time alerts, drilldowns, custom themes\u003C/li>\u003Cli data-list-item-id=\"e90b298ffc4cb82c3ff743cce95556abd\">\u003Cstrong>Enterprise (custom): \u003C/strong>everything in Performance, plus SSO, audit logs, dedicated support manager\u003C/li>\u003C/ul>\u003Ch2>6. DashThis\u003C/h2>\u003Cp>\u003Cstrong>Best for:\u003C/strong> Small businesses and freelancers who need automated, professional marketing reports.\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=2OMcEE3p2Io\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/2OMcEE3p2Io\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp>\u003Cbr>\u003Ca href=\"https://whatagraph.com/blog/articles/dashthis-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">DashThis\u003C/a> is a streamlined marketing reporting tool that connects to 30+ marketing platforms and visualizes KPIs on automated dashboards. While Databox asks you to build widgets from scratch, DashThis gives you the Lego blocks already assembled.\u003C/p>\u003Cp>If you don’t see a built-in integration you need, you can also upload your own data using a nifty CSV file or a Google sheet.\u003C/p>\u003Cp>Once your data is connected, you can visualize it using three key dashboards:\u003C/p>\u003Col>\u003Cli data-list-item-id=\"e9f3d95108701e9bac2852c57b92c8881\">\u003Cstrong>Periodic dashboards:\u003C/strong> These are dashboards based on specific time periods and cadence, like daily, weekly, monthly, semi-annually, and annually.\u003C/li>\u003Cli data-list-item-id=\"e7353a0c1a5455e6169930ffc5a17586a\">\u003Cstrong>Campaign dashboards:\u003C/strong> These dashboards are used to isolate and highlight a specific campaign for a custom date range.\u003C/li>\u003Cli data-list-item-id=\"e327fa745495958febffc3f0adfbce1d3\">\u003Cstrong>Rolling dashboards:\u003C/strong> These dashboards show trends of metrics for three different date ranges.\u003C/li>\u003C/ol>\u003Cp>These dashboards are also pre-made, meaning you can quickly get started rather than spending hours building dashboards like on Databox.\u003C/p>\u003Cp>DashThis now includes an AI Insights layer that automatically analyzes your dashboards and generates narrative insights.\u003C/p>\u003Cp>The most recent update closes a real gap: Calculated Widgets now let you build custom metrics by combining values from different integrations with simple math, like blended ROAS from Google Ads and Meta in one number. \u003C/p>\u003Cp>AI Insights also ships free on every plan, automatically generating plain-language commentary as new data arrives.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e15b2b2b97dd2cf5e7167e1b67d1e824d\">30+ native integrations, including newly added Reddit Ads\u003C/li>\u003Cli data-list-item-id=\"e23bdcf1e3776a67235c58a8a280b4d16\">Calculated Widgets for blended, cross-platform metrics\u003C/li>\u003Cli data-list-item-id=\"ef1bc199758caad1825224af5f3424876\">AI Insights (free) and AI Insights Pro add-on (Chat Mode, Dashboard Context)\u003C/li>\u003Cli data-list-item-id=\"e1b0bfccb88e90c315902b6a790ee3d2b\">White-label reporting on Professional plans and above\u003C/li>\u003Cli data-list-item-id=\"e5fafcb9412defc7fab113748fd8854c5\">Pre-built periodic, campaign, and rolling dashboards\u003C/li>\u003Cli data-list-item-id=\"edff534aed4a995b27df407d28c877223\">Report sharing via email, URL, or PDF\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>DashThis Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>\"The integrations for Google Ads, Google Analytics, LinkedIn Ads, and Meta Ads are helpful.\" (\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-12732428\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\"The dashboards are clean and easy to understand, providing our clients with the insights they need.\" (\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-12890938\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\"Unfortunately, a subscription became a little pricey for me; I found I wasn't using the tool enough to warrant the cost.\" (\u003Ca href=\"https://www.capterra.com/p/163170/DashThis/#Capterra___6778960\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Ch3>DashThis pricing\u003C/h3>\u003Cp>As of June 2026, DashThis offers three pricing plans, plus an optional add-on:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"ef927767e142f48c1982125bcbaf4ccbf\">\u003Cstrong>Individual ($44/month, billed annually):\u003C/strong> 3 dashboards, 15 sources, AI Insights, preset templates\u003C/li>\u003Cli data-list-item-id=\"e0f39fbf0d8a2371a7dbc0c3dda96d6bf\">\u003Cstrong>Professional ($139/month):\u003C/strong> 10 dashboards, 40 sources, custom domain, white-labeled dashboards\u003C/li>\u003Cli data-list-item-id=\"ea9cb697e042a46349697dca11cb3cfe6\">\u003Cstrong>Business ($279/month):\u003C/strong> 25 dashboards, 100 sources, dedicated customer success specialist\u003C/li>\u003Cli data-list-item-id=\"e452df0572b20df5f0518d6dacbfe62be\">\u003Cstrong>AI Insights Pro add-on:\u003C/strong> $15/month annually, adds Chat Mode and Dashboard Context\u003C/li>\u003C/ul>\u003Cp>Starting on March 30th, 2026, DashThis updated its pricing model so that plan tiers reflect both the number of data sources you connect AND the number of dashboards included. This means you’ll pay based on the volume of sources you bring in as well as dashboard capacity, rather than solely on dashboard count or flat tier pricing.\u003C/p>\u003Ch2>7. Grow\u003C/h2>\u003Cp>\u003Cstrong>Best for:\u003C/strong> Mid-to-large agencies and enterprises that need to clean, store, and visualize data in one single tool.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/grow_com_interface_0538aa01f4.png\" alt=\"grow-com-interface.png\">\u003C/p>\u003Cp> \u003C/p>\u003Cp>For organizations that find Databox’s lack of a data warehouse or ETL engine limiting, Grow (now an Epicor company) is the heavy-duty alternative.\u003C/p>\u003Cp>You can connect to 100+ data sources through native integrations, including popular CRM platforms, marketing analytics tools, databases, and accounting software.\u003C/p>\u003Cp>Then, you can prepare and cleanse your data using either noSQL or SQL transformations. This includes custom calculations, data blends, and advanced data filters. \u003C/p>\u003Cp>New for this year, the Grow AI predictive engine analyzes your historical data to generate performance forecasts for up to 100 different metrics.\u003C/p>\u003Cp>Plus, Grow stores your data automatically on its platform so you don’t need to ship it to a third-party data warehouse.\u003C/p>\u003Cp>You can create three types of dashboards on Grow:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"ef8b90ffc3cdd2fc049cdefa06aadeae9\">\u003Cstrong>Dynamic dashboards\u003C/strong> which display data based on who is logged into the account.\u003C/li>\u003Cli data-list-item-id=\"e7a675d7a15021165055795e863e99495\">\u003Cstrong>Dashboard Blueprints\u003C/strong> which are pre-built, single data source dashboards\u003C/li>\u003Cli data-list-item-id=\"e17f510df26e0a4a073029cc2bb02356f\">\u003Cstrong>Custom and sandbox dashboards\u003C/strong> which shows blended data sources and metrics\u003C/li>\u003C/ul>\u003Cp>But Grow dashboards are designed for internal operations and deep-dive analysis. If you want client-ready one-page reports for a C-Suite that just wants to see three numbers, Whatagraph or DashThis may be a better fit.\u003C/p>\u003Cp>You can then share them through emails, shareable URLs, Slack, TV-mode, or tables of raw and transformed data.\u003C/p>\u003Cp>The key advantage of Grow over Databox is its reliability. The platform uses APIs to import data seamlessly from data sources, and it continually refreshes the data so your metrics are up-to-date and reliable.\u003C/p>\u003Cp>However, Grow is more suitable for internal data storage and monitoring rather than for external reports. Their dashboards are very nitty-gritty which can overwhelm clients or the C-Suite.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"ea967a72016d3c940749d3c4dcd62df07\">150+ native integrations spanning CRM, marketing, and accounting tools\u003C/li>\u003Cli data-list-item-id=\"e216675dfd9241602f184d6a73bedf5d2\">Built-in data storage and warehousing\u003C/li>\u003Cli data-list-item-id=\"e511da0cad0a33ba0c2ea1b9f3b963f05\">Smart Builder with Smart Assumptions\u003C/li>\u003Cli data-list-item-id=\"e9680ac0c2cb0cccb7313d623070a6c0d\">Natural language data interaction\u003C/li>\u003Cli data-list-item-id=\"e7a01099d0f658c39897aa4b4277f7ab4\">Dashboard shows/hides rules by viewer role\u003C/li>\u003Cli data-list-item-id=\"e171888ab36613580b6e370a2e881616e\">SQL or no-code data transformations\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Grow Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>\"I use Grow.com primarily for real-time updates of important metrics, which takes our metrics out of spreadsheets and allows us to update them in real-time instead of once a month.\" (\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-12839666\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\"This is a very helpful reporting tool, and I really appreciate the scheduled email feature.\" (\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-12966415\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\"Some types of charts are not easy to build, and can be complex when wanting to slice the data multiple ways.\" (\u003Ca href=\"https://www.capterra.com/p/136247/Grow/#Capterra___7169821\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Ch3>Grow pricing\u003C/h3>\u003Cp>Grow BI doesn't publish self-serve pricing. All plans are custom quotes through Epicor's sales team, based on data volume, user count, and feature needs.\u003C/p>\u003Ch2>8. NinjaCat\u003C/h2>\u003Cp>\u003Cstrong>Best for:\u003C/strong> Large marketing agencies and brands with dedicated data operations teams who need a warehouse-centric approach.\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=Ru0oZGKbHA0\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/Ru0oZGKbHA0\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/ninjacat-alternatives-and-competitors\">NinjaCat\u003C/a> has shifted from a pure visualization tool into a full AI agent platform built on top of a managed marketing data cloud. It connects through 100+ native connectors, plus custom and AI-assisted connectors, and stores your data in a managed warehouse or ships it to Snowflake, BigQuery, or Amazon S3.\u003C/p>\u003Cp>The headline 2026 launch is a Snowflake Connected App, letting enterprise customers run NinjaCat's entire AI agent platform natively inside their own Snowflake environment with zero-copy architecture, meaning data never has to leave Snowflake. \u003C/p>\u003Cp>NinjaCat also expanded its AI Agent Showcase to 100+ pre-built marketing agents covering tasks like negative keyword discovery, search-term mining, and rank tracking, plus MCP Server support that lets Claude or ChatGPT connect to NinjaCat's governed marketing data directly.\u003C/p>\u003Cp>The report builder still looks and feels like a design tool, which can be confusing if you don't have a design background. NinjaCat also doesn't offer self-serve pricing, so every contract goes through sales.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e453c55b8236822049f78256e1c775723\">100+ native connectors, plus custom and AI-assisted connectors\u003C/li>\u003Cli data-list-item-id=\"ef9a068fad39d2a423c4eb95c448d3e07\">Snowflake Connected App (zero-copy architecture)\u003C/li>\u003Cli data-list-item-id=\"e911cddff58dc9620d4fe634cac8949bd\">AI Agent Showcase: 100+ pre-built marketing agents\u003C/li>\u003Cli data-list-item-id=\"e6faecd91296941528630426d7f6ac222\">MCP Server support for Claude and ChatGPT\u003C/li>\u003Cli data-list-item-id=\"e4c427fd39daf8fead6144c1376199dd0\">No-code transformations and calculations\u003C/li>\u003Cli data-list-item-id=\"e27297b942de26af2944f5734ce92316b\">White-label reporting options\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>NinjaCat Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>\"Reports were easy to read, when or if they generated correctly.\" (\u003Ca href=\"https://www.capterra.com/p/132630/NinjaCat/#Capterra___6206800\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\"NinjaCat has a lot of connectors that are able to bring in data from countless platforms.\" (\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-12180387\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\"The platform is straightforward to use and simple to navigate.\" (\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-11775284\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Ch3>NinjaCat pricing\u003C/h3>\u003Cp>NinjaCat remains a premium enterprise solution and does not offer a self-serve entry-level tier. Agencies typically start at \u003Ca href=\"https://www.krowdbase.com/software/ninjacat\" target=\"_blank\" rel=\"noopener noreferrer\">$1,500/month\u003C/a> based on third-party data.\u003C/p>\u003Ch2>9. Cyfe\u003C/h2>\u003Cp>\u003Cstrong>Best for:\u003C/strong> Boutique SEO agencies and freelancers who need a permanent, low-cost monitor for search rankings and multi-channel web data.\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=J-oNiUJPS0Y&t=7s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/J-oNiUJPS0Y?start=7\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/cyfe-alternatives-and-competitors\">Cyfe\u003C/a> is a business dashboard app that helps you easily monitor your business data from one place and make better decisions.\u003C/p>\u003Cp>You can pull data from 100+ integrations, including social media, email, SEO, and sales and finance tools. You can also bring in custom data via CSV, Google Sheets, SQL, private URL, or push API.\u003C/p>\u003Cp>To build visualizations, you can start from their dashboard templates or pre-built widgets. The platform also comes with “Embedded Analytics” where you can take an entire dashboard or a widget and embed it into emails, webpages, or applications.\u003C/p>\u003Cp>The honest read for 2026: Cyfe is in maintenance mode. There have been no meaningful product updates in 2025 or 2026, its G2 profile is unclaimed, and both the X (Twitter) and Recurly integrations have been deprecated without replacement, with reviewers noting Cyfe has confirmed the product is \"low on their priorities.\" \u003C/p>\u003Cp>It's not a tool to evaluate based on an active roadmap. It's an affordable, functional option that does what it does, but isn't keeping pace with the market.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e56ea38bd1128598c73b98697309327ad\">100+ integrations, including custom data via CSV, Sheets, SQL, or push API\u003C/li>\u003Cli data-list-item-id=\"e183a2a67db4fa3b6418b83040a280661\">Built-in keyword ranking tool (Google, Yahoo, Bing)\u003C/li>\u003Cli data-list-item-id=\"ec52cfbb0f2756399d82bef28aee9099f\">Embedded analytics for emails, webpages, or applications\u003C/li>\u003Cli data-list-item-id=\"e49e4f58614d0aeec3bae8d9d1b95aed7\">15-language interface support\u003C/li>\u003Cli data-list-item-id=\"ed8578904972bddfb78144f83de42434a\">TV Mode and public URLs on all plans\u003C/li>\u003Cli data-list-item-id=\"ea9103dcfcf2bed513aef623c31b357a5\">Custom logo, themes, and SSL domain support\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cyfe Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>\"Very basic data sources work okay.\" (\u003Ca href=\"https://www.g2.com/products/cyfe/reviews/cyfe-review-8525639\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\"They keep deprecating widgets, i.e., Twitter and Recurly, to name just two. Meanwhile, no new integrations appear. They admit this product is low on their priorities.\" (\u003Ca href=\"https://www.g2.com/products/cyfe/reviews/cyfe-review-8525639\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\"I had a LONG relationship with Cyfe (over 4 years), but recently I cannot even get a response from their support.\" (\u003Ca href=\"https://www.capterra.com/p/225437/Cyfe/#GetApp___4272740\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Ch3>Cyfe pricing\u003C/h3>\u003Cp>Cyfe’s previous $19/month entry-level plan has been replaced by the $29/month Starter plan. Now they offer five pricing tiers:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"eafa41187ae409f06f4d9584cea3dff93\">\u003Cstrong>Starter ($29/month):\u003C/strong> 2 dashboards, 1 user\u003C/li>\u003Cli data-list-item-id=\"e967868a1110e243cd6ee088c1d252b8f\">\u003Cstrong>Standard ($39/month): \u003C/strong>5 dashboards, 2 users\u003C/li>\u003Cli data-list-item-id=\"e31458d0cc707aefacbb2334716d4e1f7\">\u003Cstrong>Pro ($65/month):\u003C/strong> 10 dashboards, 5 users\u003C/li>\u003Cli data-list-item-id=\"e41348211d21b612d1575114df4fb3975\">\u003Cstrong>Premier ($119/month):\u003C/strong> 20 dashboards, unlimited users\u003C/li>\u003Cli data-list-item-id=\"e9ae58b15d1eb0583533b641d65bd8607\">\u003Cstrong>Agency ($190+/month):\u003C/strong> 100 dashboards, 15 users, 10 clients, full white-label\u003C/li>\u003C/ul>\u003Ch2>10. Improvado\u003C/h2>\u003Cp>\u003Cstrong>Best for:\u003C/strong> Data teams and marketing operations at large companies that need a unified source of truth across hundreds of channels.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Improvado_report_e18351b5a8.png\" alt=\"Improvado report - Whatagraph\">\u003Cbr>Improvado is an end-to-end data pipeline platform that gathers data from 500+ marketing platforms, MarTech tools, and CRMs, harmonizes it into a unified dataset, and ships it to a warehouse, BI tool, or spreadsheet. An AI-assisted naming convention engine audits and standardizes campaign names based on your taxonomy rules automatically.\u003C/p>\u003Cp>Improvado made a real shift in 2026 toward becoming a fuller BI platform, not just an ETL tool. MCP is also now available, connecting Claude, Cursor, or Gemini to 500+ connectors and over 46,000 unified metrics through one secure OAuth setup.\u003C/p>\u003Cp>That said, Improvado still requires real technical investment. Implementation takes around two months, and while dashboards have improved, most enterprise teams still pair Improvado with a separate BI tool like Tableau or Looker for client-facing visualization. \u003C/p>\u003Cp>This makes it a fit for enterprises with dedicated data resources, but likely overkill for smaller agencies.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e357b85191c837cdf5ae6ee7c81ac5fdd\">500+ pre-built connectors, 46,000+ unified metrics\u003C/li>\u003Cli data-list-item-id=\"eb5a0307dd26c5d96fe636899c9ed8c23\">Improvado MCP for Claude, Cursor, and Gemini\u003C/li>\u003Cli data-list-item-id=\"e112bee4997a4e0dabc8e968421fec20c\">Custom Connector Builder via AI Agent chat\u003C/li>\u003Cli data-list-item-id=\"e5ee0b9b71248b09a4b8c8330a2e31b3d\">Custom HTML widgets and per-widget SQL\u003C/li>\u003Cli data-list-item-id=\"eed5f22484d44fd9cf95527047c80728f\">AI-assisted campaign naming governance\u003C/li>\u003Cli data-list-item-id=\"e34895656df29a8f34b85514c8c1cc30f\">Fully managed data storage\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Improvado Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>\"We mostly used the Extract & Load features, and they were super easy to set up new data connections and monitor the quality.\" (\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-11028625\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\"Unable to truly gather insights from the dashboards provided.\" (\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-11032249\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\"We have had a couple of changes in CSM in a year, which makes things a little difficult, but the support staff has been very helpful!\" (\u003Ca href=\"https://www.g2.com/products/improvado-improvado/reviews/improvado-review-10028587\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Ch3>Improvado pricing\u003C/h3>\u003Cp>Improvado doesn't publish fixed pricing. \u003C/p>\u003Cp>Plans are structured as Growth, Advanced, and Enterprise tiers based on annual data row volume (up to 200M / 600M / 1B+ rows), with entry pricing estimated at $3,000-5,000/month based on third-party sources.\u003C/p>\u003Cp>\u003Ca href=\"https://www.g2.com/es/products/improvado-improvado/pricing\" target=\"_blank\" rel=\"noopener noreferrer\">On G2\u003C/a>, aggregated public data tells us that:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e40196f3fc5af207bd0f0b8fba15b70e4\">Time to implement: ~2 months\u003C/li>\u003Cli data-list-item-id=\"e15bab4c20392c4d87e089852038ea640\">Average ROI timeline: 15 months\u003C/li>\u003Cli data-list-item-id=\"eaddd063ba3322abacea9ec9963438ff5\">Perceived cost: $$$ (mid-tier)\u003C/li>\u003C/ul>\u003Ch2>11. TapClicks\u003C/h2>\u003Cp>\u003Cstrong>Best for:\u003C/strong> Large media companies and omnichannel agencies that need to manage the entire marketing lifecycle.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/tapclicks_interface_4710b7fb6f.png\" alt=\"tapclicks-interface.png\">\u003C/p>\u003Cp> \u003C/p>\u003Cp>For agencies that find Databox’s lack of operational workflow and order management limiting, \u003Ca href=\"https://whatagraph.com/blog/articles/tapclicks-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">TapClicks\u003C/a> is the high-performance alternative. \u003C/p>\u003Cp>While Databox is primarily a visualization tool, TapClicks unifies eight distinct products into a single ecosystem to eliminate tool-hopping:\u003C/p>\u003Col>\u003Cli data-list-item-id=\"ee657f700866255a883cbcc9f6d3185a9\">\u003Cstrong>TapData: \u003C/strong>TapData is a standalone ETL/ELT too\u003Cstrong>l\u003C/strong> that handles the heavy lifting of extracting, transforming, and loading marketing data from over 250 native connectors and 10,000+ via marketplace.\u003C/li>\u003Cli data-list-item-id=\"e1b1e06f01e4ceb324049d7e334ee5d31\">\u003Cstrong>SmartAnalytics (Formerly TapAnalytics):\u003C/strong> The visualization layer for real-time exploration.\u003C/li>\u003Cli data-list-item-id=\"e73ea39ea07d160f48c4a3a027eeb29e6\">\u003Cstrong>SmartReports (Formerly TapReports): \u003C/strong>This module manages the distribution of reports across entire client portfolios. Now, this includes the SmartEmail feature, which automatically sends text-based performance summaries directly to executive inboxes.\u003C/li>\u003Cli data-list-item-id=\"eb7a017b3053be9e368b529c50f85c62d\">\u003Cstrong>SmartSuite (formerly TapInsights):\u003C/strong> The AI Intelligence hub uses machine learning and AI Agents to proactively scan your data for trends and anomalies.\u003C/li>\u003Cli data-list-item-id=\"e97d6c18b640abb962a9501627005e6fd\">\u003Cstrong>TapOrders:\u003C/strong> TapOrders allows your sales team to enter client objectives, budgets, and flight dates at the point of sale.\u003C/li>\u003Cli data-list-item-id=\"ec4c85fe4553d6f55ecf4b0fccfe6775c\">\u003Cstrong>TapWorkflow:\u003C/strong> Once an order is placed in tapOrders, tapWorkflow automatically routes tasks to your creative or ad ops teams based on your agency’s specific business processes.\u003C/li>\u003Cli data-list-item-id=\"e9c20457038996f68fd63d370da5edb27\">\u003Cstrong>TapSEO (formerly Raven Tools):\u003C/strong> A full platform for site audits, backlink analysis, keyword rank tracking, and link-building management.\u003C/li>\u003Cli data-list-item-id=\"e5035f458619e74406ba2097c9b76be0e\">\u003Cstrong>TapSpy:\u003C/strong> Powered by the acquisition of iSpionage, tapSpy provides a window into your competitors' strategies.\u003C/li>\u003C/ol>\u003Cp>The 2026 AI expansion is significant: a new tapAI layer now connects AI Agents, SmartReports, SmartStory, and SmartSuite under one umbrella. \u003C/p>\u003Cp>SmartStory, which reached general availability in January 2026, automatically generates branded presentations and narrative summaries for client meetings. A redesigned dashboard experience also rolled out in February 2026 with faster performance and simplified styling, though the older \"Classic\" interface is still available during the transition.\u003C/p>\u003Cp>The persistent issue is reliability. Trying to be everything to everyone means things get buggy: users report connections dropping mid-campaign and data showing up inaccurately, even with a dedicated Customer Success Manager guiding onboarding for months.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"ea31f4a83f2f337bc096a292634cc9ecc\">250+ integrations, plus 10,000+ via marketplace\u003C/li>\u003Cli data-list-item-id=\"e95c9fd6d433eb13b81f21655f855cf28\">tapAI: unified AI layer across the platform\u003C/li>\u003Cli data-list-item-id=\"ec510d15bdc1a49ba382f0d3d16c88167\">SmartStory: AI-generated client presentations\u003C/li>\u003Cli data-list-item-id=\"e4e05b520d1b749cae83eca127ac62ec0\">SmartReports: SmartSlides and SmartEmail automation\u003C/li>\u003Cli data-list-item-id=\"e38df3a1db5cc4e076e840efb3c3f53c8\">TapSEO and TapSpy for organic and competitive intelligence\u003C/li>\u003Cli data-list-item-id=\"ea9e50ac9719b7e26c50b1c548ed4ae04\">New Dashboard Experience (2026 redesign)\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>TapClicks Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>\"The dashboards are really great for our clients, and there's a lot of flexibility in the metrics we see.\" (\u003Ca href=\"https://www.g2.com/products/tapclicks/reviews/tapclicks-review-12676293\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\"This is a very useful and good product. It's also so easy to use.\" (\u003Ca href=\"https://www.g2.com/products/tapclicks/reviews/tapclicks-review-12113045\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\"Some of the visualization options are limited.\" (\u003Ca href=\"https://www.g2.com/products/tapclicks/reviews/tapclicks-review-11278545\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Ch3>TapClicks Pricing\u003C/h3>\u003Cp>TapClicks doesn't list fixed pricing on its live pricing page. The platform uses a custom quote model, with market estimates suggesting Basic plans start around $599/month, scaling to $1,500+/month for enterprise tiers.\u003C/p>\u003Ch2>Which Databox alternative is right for you?\u003C/h2>\u003Cul>\u003Cli data-list-item-id=\"ea9338c272f4b25ff3501ac770f062a62\">\u003Cstrong>If you're a mid-size agency managing 20+ clients across multiple channels\u003C/strong> - choose Whatagraph. One governed data foundation, linked templates that update across all client reports at once, and AI reporting built in from the start.\u003C/li>\u003Cli data-list-item-id=\"e23204552a321abfcb24136120fa596e3\">\u003Cstrong>If you need fast, affordable client reports without a steep learning curve\u003C/strong> - choose DashThis for small agencies and freelancers, or Looker Studio if your clients are primarily on Google's ecosystem.\u003C/li>\u003Cli data-list-item-id=\"e11c0cfbe44644576636093a1c0e562e5\">\u003Cstrong>If you need live KPIs on office screens or real-time team dashboards\u003C/strong> - choose Geckoboard for TV-first monitoring, or Cyfe if you're on a tight budget and don't need active product development.\u003C/li>\u003Cli data-list-item-id=\"ec20dedcf26d27ebb7e3d449f7031ad2f\">\u003Cstrong>If your priority is metric governance and data consistency across teams\u003C/strong> - choose Klipfolio for mid-size data teams, or Grow if you also need built-in ETL and data storage without a separate warehouse.\u003C/li>\u003Cli data-list-item-id=\"e1a1a8e2555bc4bcd163b8db6a2312bc0\">\u003Cstrong>If you're running a large agency or enterprise with dedicated data operations\u003C/strong> - choose NinjaCat for a warehouse-native AI platform, Improvado for 500+ source ETL at scale, or TapClicks if you need workflow and order management alongside reporting.\u003C/li>\u003Cli data-list-item-id=\"e7d4d9b7e1c61f435d9f2f1bd042ca865\">\u003Cstrong>If you need enterprise-grade BI with predictive analytics and complex modeling\u003C/strong> - choose Tableau. Nothing else on this list comes close for that use case, and the price reflects it.\u003C/li>\u003C/ul>","2024-10-28T10:32:16.300Z","2026-07-31T06:31:17.347Z","2026-07-31T06:31:17.561Z","2026-06-24","cb4kg9tbkcjj0hcml4tjlpe1",{"id":720,"name":721,"alternativeText":722,"caption":33,"width":691,"height":692,"formats":723,"hash":729,"ext":384,"mime":385,"size":730,"url":731,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":732,"updatedAt":733,"documentId":734,"publishedAt":373,"focalPoint":33},15592,"Databox alternatives and competitors.png","Databox Alternatives And Competitors - Five app icons against a wavy blue background.",{"thumbnail":724},{"ext":384,"url":725,"hash":726,"mime":385,"name":727,"path":33,"size":728,"width":575,"height":576},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Databox_alternatives_and_competitors_8ccc6b3876.png","thumbnail_Databox_alternatives_and_competitors_8ccc6b3876","thumbnail_Databox alternatives and competitors.png",27.76,"Databox_alternatives_and_competitors_8ccc6b3876",1622.72,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Databox_alternatives_and_competitors_8ccc6b3876.png","2025-10-06T13:23:48.525Z","2025-10-06T13:23:52.708Z","kcx0h5b5xv61hmd0em4l8hxd",{"id":585,"name":586,"about":587,"email":588,"createdAt":589,"updatedAt":590,"publishedAt":591,"slug":592,"linkedin_url":593,"documentId":594},{"id":92,"title":737,"slug":738,"subheading":739,"createdAt":740,"updatedAt":741,"publishedAt":742,"documentId":743},"Alternatives","alternatives","Compare the best reporting and data platforms in the business","2024-09-30T12:31:40.776Z","2026-07-23T15:12:58.676Z","2026-07-23T15:12:58.789Z","cbxupqrhy6d1c86xnu4a7ao9",{"id":745,"title":746,"slug":747,"summary":748,"body":749,"read_time":14,"createdAt":750,"updatedAt":751,"publishedAt":752,"errors":33,"table_of_contents":34,"dateReorder":753,"documentId":754,"cover_image":755,"author":771,"article_category":772},2989,"7 Best Funnel.io Alternatives in 2026: Real Reviews & Features","funnel-io-alternatives-and-competitors","\u003Cp>Funnel.io is a powerful data platform, but its steep learning curve, basic visualizations, and high cost can leave users wanting for more. \u003C/p>\u003Cp>In this article, we’ll take you through:\u003C/p>\u003Cul>\u003Cli>The shortcomings of Funnel\u003C/li>\u003Cli>The 7 best Funnel.io alternatives\u003C/li>\u003Cli>Features and pricing of each tool\u003C/li>\u003Cli>Real customer reviews of each tool\u003C/li>\u003C/ul>","\u003Cp>Funnel.io is great for moving your data to spreadsheets, visualization tools, and databases, but it’s far from perfect. Users online say it’s:\u003C/p>\u003Cp>\u003Cstrong>❌  Expensive: \u003C/strong>Funnel’s pricing is based on “flexpoints” which measure how many connectors and destinations you’ve used. \u003C/p>\u003Cp>But the tricky part is—if you need multiple breakdowns or connections from a single connector, you can end up paying 1000s of dollars a month. \u003C/p>\u003Cp>Many users say they need to constantly monitor their data sources to avoid overpaying or using up their credits. \u003Ci>(This is a huge time-sucking task of its own.)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>❌  Not intuitive: \u003C/strong>Funnel is powerful, but it also comes with a steep learning curve. For the average marketer or non-tech savvy user, setting up the tool and navigating it can be time-consuming and often frustrating. \u003C/p>\u003Cp>\u003Cstrong>❌  Limited: \u003C/strong>Funnel offers basic dashboards with limited customization and white-labeling features. Many users report still having to use third-party visualization tools like \u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-alternatives\" target=\"_blank\" rel=\"noopener noreferrer\">Looker Studio\u003C/a> which can be slow, clunky, and difficult to use.\u003C/p>\u003Cp>---\u003C/p>\u003Cp>If you’re experiencing similar challenges with Funnel, we’ve got your back. \u003C/p>\u003Cp>In this article, we’ll take you through seven best Funnel.io alternatives and competitors that are easier to use, more cost-effective, and come with more features. \u003C/p>\u003Cp>But before we start, let’s briefly overview Funnel.io and its features.\u003C/p>\u003Ch2>7 Best Funnel.io Alternatives and Competitors in 2026\u003C/h2>\u003Cp>In a nutshell, here are the 7 best Funnel.io alternatives we'll review in this article:\u003C/p>\u003Col>\u003Cli data-list-item-id=\"ec152b37d2577b907c3287eac3be5a6f8\">Whatagraph\u003C/li>\u003Cli data-list-item-id=\"e50ce19df149cfdbe849c3d0bb8f8bc0c\">Coupler.io\u003C/li>\u003Cli data-list-item-id=\"edd7e60ed7f512cbc121cea0e8ca8a3e4\">Supermetrics\u003C/li>\u003Cli data-list-item-id=\"ecb2c0f29dddf52205b4d212bc5ff7aed\">Porter Metrics\u003C/li>\u003Cli data-list-item-id=\"e0ba66477c97ab8092673f2d0e39e6a64\">Domo\u003C/li>\u003Cli data-list-item-id=\"e5133cbe94a916215103a604eb35fb60a\">Adverity\u003C/li>\u003Cli data-list-item-id=\"e8b42d289b4b88dd3445c09572e7aadf1\">NinjaCat\u003C/li>\u003C/ol>\u003Cp>Don't want to read through walls of text? Here's a summary table:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">\u003Cstrong>Tool\u003C/strong>\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">\u003Cstrong>Best for\u003C/strong>\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">\u003Cstrong>Pricing\u003C/strong>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Whatagraph\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Agencies scaling reporting on one governed data layer\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">\u003Cp class=\"p1\">Check out our \u003Ca href=\"https://whatagraph.com/pricing\">\u003Cspan class=\"s1\">pricing page\u003C/span>\u003C/a> for the most updated information\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Coupler.io\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">No-code pipelines into spreadsheets, BI tools, and AI\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Free; paid from $24/mo\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Supermetrics\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Agencies needing warehouse-first strategy with AI agents\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">From $44/mo\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Porter Metrics\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">SMBs and agencies running on HubSpot, Shopify, Klaviyo\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Free; paid from $12.50/account/mo\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Domo\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Enterprise data teams building custom data apps\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Custom pricing only\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Adverity\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">High-maturity teams needing complex ETL and governance\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Custom pricing only\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">NinjaCat\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Mid-market to large agencies needing AI agent workflows\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">From ~$1,500/mo\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp>Let's dive into each of these. \u003C/p>\u003Ch2>1. Whatagraph\u003C/h2>\u003Cp>\u003Cstrong>Best for:\u003C/strong> Marketing agencies and in-house teams that want one governed data foundation instead of a Funnel-plus-Looker-Studio stack\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_best_Funnel_io_alternative_bcb39afaeb.png\" alt=\"Whatagraph - best Funnel.io alternative.png\">\u003C/p>\u003Cp>If you're switching from Funnel because the flexpoints model keeps surprising you, or you still need to use a separate tool for building reports (like Looker Studio), Whatagraph is built for that exact gap.\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/\">Whatagraph\u003C/a> is a marketing intelligence platform with one governed data foundation that powers your client reports, internal dashboards, \u003Ca href=\"https://whatagraph.com/integrations/bigquery\">BigQuery\u003C/a> export, and AI assistant, all from the same definitions. \u003C/p>\u003Cp>While Funnel just moves and transforms data from your source platform to a visualization tool, Whatagraph takes care of the whole journey - connect, govern, visualize, and share inside one platform, so the hours your team would spend stitching tools together go toward something more strategic. \u003C/p>\u003Cp>Here's what that looks like in practice:\u003C/p>\u003Cp>\u003Cstrong>1. Connect: 60+ fully managed integrations\u003C/strong>\u003C/p>\u003Cp>Whatagraph connects to \u003Ca href=\"https://whatagraph.com/integrations\">60+ native integrations\u003C/a> across paid media, SEO, social, analytics, CRM, ecommerce, and email. \u003C/p>\u003Cp>Unlike connector tools that route data through third-party pipelines, Whatagraph manages every integration in-house. When something breaks, the product team fixes it - not a middleware vendor you have no visibility into.\u003C/p>\u003Cp>In fact, this is the biggest advantage \u003Ca href=\"https://www.linkedin.com/in/lindavbaal/\" target=\"_blank\" rel=\"noopener noreferrer\">Linda van Baal\u003C/a>, Online Marketing Consultant at \u003Ca href=\"https://whatagraph.com/case-studies/yourfellow\">YourFellow\u003C/a> saw when they switched to Whatagraph. She says:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>Whatagraph saves me at least half a day a week and it's so much easier and faster than Funnel and Looker Studio. But the biggest advantage is that all our data is now in one tool—everyone knows where to find everything because it’s in one place.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Cstrong>2. Govern: define your data once and see it everywhere\u003C/strong>\u003C/p>\u003Cp>If you're running campaigns on Google Ads, Meta Ads, LinkedIn Ads, and more, you know how much of a pain it is to standardize metrics and dimensions across all of them. \u003C/p>\u003Cp>Every platform has its own naming conventions, its own conversion definitions, its own way of counting a click. By the time that data lands in one report, you're spending more time reconciling numbers than analyzing and acting on them.\u003C/p>\u003Cp>Whatagraph's \u003Ca href=\"https://whatagraph.com/data-hub\">Data Hub\u003C/a> let you define what things mean once - then that definition carries through every report, every client, every channel. \u003C/p>\u003Cp>Source Groups are a good example of how this works in practice: if a client runs three separate Google Ads accounts across different regions, you group them into one.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Source_groups_Linked_In_Ads_MCP_a471d036d5.png\" alt=\"Source groups -  LinkedIn Ads MCP.png\">\u003C/p>\u003Cp>Custom metrics and dimensions let you build cross-channel KPIs and standardise naming across clients. Different clients call the same metric by different names. Whatagraph lets you rename per client so the report always matches their internal language, without rebuilding anything.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Custom_metric_Facebook_Ads_MCP_0f900d7bc4.png\" alt=\"Custom metric - Facebook Ads MCP.png\">\u003C/p>\u003Cp>You can also ask \u003Ca href=\"https://whatagraph.com/whatagraph-iq\">Whatagraph IQ\u003C/a>, the platform's built-in AI, to create a custom dimension for you. Just choose your channels and dimensions, type in a prompt, and you'll have your custom dimension ready to be used in reports.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/custom_dimensions_PPC_reporting_tool_ac100bd6dd.png\" alt=\"custom dimensions  - PPC reporting tool.png\">\u003C/p>\u003Cp>\u003Cstrong>3. Report: AI that builds and writes, plus templates that actually scale\u003C/strong>\u003C/p>\u003Cp>Agencies spend way too much time creating reports from scratch - and this problem compounds with every new client you onboard.\u003C/p>\u003Cp>With Whatagraph, you build a report template once - one for lead gen clients, one for eCommerce, one for paid media - and reuse it every time a new client comes in. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/save_reports_as_a_template_ec38231020.gif\" alt=\"save reports as a template.gif\">\u003C/p>\u003Cp>Then you link those reports to one master template. Add a new tab, update a metric, change a widget layout - every linked report updates automatically. You're not opening 40 reports one by one. You make the change once, it goes everywhere.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/linked_templates_bad2a6c8c9.png\" alt=\"linked templates.png\">\u003C/p>\u003Cp>\u003Ca href=\"https://www.maatwerkonline.nl/\" target=\"_blank\" rel=\"noopener noreferrer\">Maatwerk Online\u003C/a>, a 41-person Dutch agency managing over 100 clients, saves more than 100 hours a month with this approach. Co-Founder \u003Ca href=\"https://www.linkedin.com/in/larsmaat/\" target=\"_blank\" rel=\"noopener noreferrer\">Lars Maat\u003C/a> says templates save more than time - they save the mental load of knowing you have to do it all again.\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>Whatagraph saves time and energy for our marketing specialists. And the hours we're saving is just pure profit. We now have the time to focus on more strategic things that help both our agency and our clients grow.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>On top of that, with Whatagraph IQ, you don't even need to build a report from scratch. You can just choose your channel, type in a prompt, and it automatically creates the report based on your connected data.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_report_creation_922663f4a7.gif\" alt=\"Here's my generated alt text:\n\nWhatagraph IQ Report Creation - A web interface with a sidebar and a search bar.\n\">\u003C/p>\u003Cp>You can also brand the report in your or your client’s branding with AI. Just upload a screenshot of your report or type in a prompt, and Whatagraph applies the colors to the report. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Create_custom_PPC_reports_in_seconds_PPC_reporting_tool_beeb7199df.png\" alt=\"Create Custom PPC Reports - Analytics dashboard with graphs and branding theme editor.\">\u003C/p>\u003Cp>Want to write performance summaries inside the report? Whatagraph IQ does it automatically for you based on your connected data so there are no hallucinations.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Performance_summary_Active_Campaign_reporting_tool_ee7bbe6a36.png\" alt=\"ActiveCampaign Reporting Tool - A summary of metrics and recommendations related to email marketing.\">\u003C/p>\u003Cp>\u003Cstrong>4. Monitor: see every client and portfolio at once\u003C/strong>\u003C/p>\u003Cp>Individual client reports tell you how one account is doing. Performance Overviews tell you how all of them are doing, from one place.\u003C/p>\u003Cp>Basically, it's a filterable dashboard across your entire client book. You can slice by account manager, client, location, or custom tag - so if you want to see every client a specific account manager owns, or every account in a particular region, it's a filter, not a manual export.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Overview_Google_Sheets_reporting_tool_20158dd963.png\" alt=\"Overview Google Sheets Reporting Tool - A table shows performance data like CPC, impressions, and spend.\">\u003C/p>\u003Cp>For agency leadership, this is the view that was missing. Instead of opening individual reports to check on accounts, or waiting for account managers to flag something, you can see the whole portfolio, spot what's off-track, and act before it becomes a client conversation.\u003C/p>\u003Cp>Goals and alerts sit on top of it. Set a performance target for a client, and Whatagraph notifies you via Slack or email when something goes off-track mid-month - not at the end of it when there's nothing left to do.\u003C/p>\u003Cp>\u003Cstrong>5. Query: ask questions about your data via MCP\u003C/strong>\u003C/p>\u003Cp>Whatagraph connects to Claude, ChatGPT, and any MCP-compatible AI tool via \u003Ca href=\"https://whatagraph.com/mcp\">Whatagraph MCP\u003C/a>. Ask your AI assistant: \"Which clients are pacing behind on spend this month?\" or \"Show me a channel comparison across Google Ads, Meta, and LinkedIn for the last 30 days\" - and it answers from your actual Whatagraph data.\u003C/p>\u003Cp>Funnel also launched an MCP server in May 2026, and it similarly sits on a governed data layer. The practical difference: Funnel's MCP outputs to your AI tool and stays there. Whatagraph's MCP queries the same foundation your client reports run on - so insights can move from AI chat to client-ready deliverable in the same platform, without switching tools or rebuilding context. Setup takes five minutes, no code required.\u003C/p>\u003Cp>\u003Cstrong>6. Share: send reports everywhere your team and clients need it\u003C/strong>\u003C/p>\u003Cp>Once you're done with reports, you can share them as white-labeled live links with a custom domain, set a password, and choose to enable IQ Chat for clients.\u003C/p>\u003Cp>IQ Chat lets you and your clients (if enabled) ask questions about your data and performance and get back accurate, fast answers. It's like having Claude built into your reporting system. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/IQ_chat_Google_ads_reporting_tool_73230cbfa8.png\" alt=\"IQ chat - Google ads reporting tool.png\">\u003C/p>\u003Cp>You can also set up automated reports where they go out to specific emails on specific days, times, and cadences. Don't worry you'll still have the option to review the reports before they're sent to clients. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Automated_reporting_that_runs_itself_cea670f58b.png\" alt=\"Automated Reporting That Runs Itself - A configuration panel with drop-down menus for scheduling a monthly performance report.\">\u003C/p>\u003Cp>\u003Cstrong>Whatagraph Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>\"The dashboards are clean, easy to build, and perfect for client reporting. It pulls in data from Google Ads, Meta, LinkedIn, and even TikTok without any hassle.\" (\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-11069239\">Source\u003C/a>)\u003C/p>\u003Cp>\"I use Whatagraph every month to show my client roster their marketing campaign metrics data. It solves a unified vision of all the campaigns we run with our clients; it's easy to understand and to connect platforms.\" (\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-12569787\">Source\u003C/a>)\u003C/p>\u003Cp>\"It's easy to use and intuitive. I enjoy how things aren't hidden in menus, and the AI reporting is very on point.\" (\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8091020\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Whatagraph's Pricing\u003C/strong>\u003C/p>\u003Cp>Funnel’s pricing is based on flexpoints which count how many data connectors and destinations you use. \u003C/p>\u003Cp>The problem with this is if you need several breakdowns or connections for one data source, you can end up paying a lot more than expected.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Screenshot_2024_09_27_at_12_40_57_PM_f215864bbd.png\" alt=\"Screenshot 2024-09-27 at 12.40.57 PM.png\">\u003C/p>\u003Cp>That’s why many users describe Funnel’s pricing as unpredictable, even the “bane of my existence”.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/funnel_review_reddit_negative_6512ed7055.png\" alt=\"Funnel Review Reddit Negative - Reddit comment with user icon and text about Flexpoints.\">\u003C/p>\u003Cp>\u003Ca href=\"https://www.reddit.com/r/PPC/comments/1jvxp9k/comment/mme57xh/?utm_source=share&utm_medium=web3x&utm_name=web3xcss&utm_term=1&utm_content=share_button\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>\u003Cstrong>In fact, \u003C/strong>\u003Ca href=\"https://preview.whatagraph.com/case-studies/yourfellow\">\u003Cstrong>based on our customers who used to use Funnel\u003C/strong>\u003C/a>\u003Cstrong>, it's 50-65% more expensive than Whatagraph.\u003C/strong>\u003C/p>\u003Cp class=\"p1\">Whatagraph offers flexible pricing based on your team’s needs. Visit our \u003Ca href=\"https://whatagraph.com/pricing\">\u003Cspan class=\"s1\">pricing page\u003C/span>\u003C/a> for the latest plans and details.\u003C/p>\u003Ch2>2. Coupler.io\u003C/h2>\u003Cp>\u003Cstrong>Best for:\u003C/strong> In-house teams and agencies that need to move massive amounts of data from 400+ sources into spreadsheets, BI tools, or AI environments.\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=uvh9FSEqMIw\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/uvh9FSEqMIw\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://www.coupler.io/\">Coupler.io\u003C/a> is a no-code data integration and AI analytics platform that automates the extraction, transformation, blending, and scheduling of data so you don’t have to manually export or prepare it. \u003C/p>\u003Cp>You can connect to over 400+ business apps—covering not just marketing (Meta, Google Ads, TikTok), but also finance (QuickBooks, Stripe), sales (HubSpot, Salesforce), and project management (Jira, Asana).\u003C/p>\u003Cp>What sets Coupler.io apart is its ability to transform, aggregate, and blend data from multiple sources. This means you can customize and optimize your reports to make smarter decisions, faster.\u003C/p>\u003Cp>Before your data hits its destination, you can filter, sort, and join different sources. For example, you can blend Shopify sales with Facebook Ad spend to calculate your actual marketing efficiency ratio (MER) in real time.\u003C/p>\u003Cp>While it’s ideal for marketers, Coupler.io also brings together sales, financial, project, and other business data in one place—making cross-channel analysis seamless.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Coupler_io_dashboard_38caf813bc.png\" alt=\"Coupler.io dashboard.png\">\u003C/figure>\u003Cp>In 2026, Coupler.io has leaned further into AI: an AI Agent now runs inside your data flows to analyze results directly, and AI Insights generates a one-click summary of any native Coupler.io dashboard without manual setup. \u003C/p>\u003Cp>Coupler.io also added connectivity to Claude and ChatGPT via MCP, so you can query connected data directly from an AI assistant rather than opening a spreadsheet first. \u003C/p>\u003Cp>The platform's roots are still in Google Sheets, though, and that shows: data transformations like joins and data aggregations are locked behind the Active plan and above, and the free tier caps you at one marketing data source and manual refresh only.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Coupler_io_dashboard_funnel_alternatives_5544c85733.png\" alt=\"Coupler.io dashboard - funnel alternatives.png\">\u003C/p>\u003Cp>\u003Cstrong>Coupler.io reviews from Real Users:\u003C/strong>\u003C/p>\u003Cp>\"I love the ability I can connect to many data sources with ease.\" (\u003Ca href=\"https://www.g2.com/products/coupler-io/reviews/coupler-io-review-12634319\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\"While their prebuilt Power BI dashboards save a ton of time on setup, you still have to do some work to swap out different data sources or just remove some of the presets if you don't want to use the exact combination the dashboard comes with.\" (\u003Ca href=\"https://www.g2.com/products/coupler-io/reviews/coupler-io-review-12357308\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\"The customer service is really good, I had an issue and was able to book a call within 24 hours.\" (\u003Ca href=\"https://www.capterra.com/p/202311/Coupler-io/#Capterra___7149026/\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Key features\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e6e15c58fc740d31bc9b8c21352e0f203\">400+ no-code data integrations\u003C/li>\u003Cli data-list-item-id=\"ed4c1acb475377d77a2c84b10fab75779\">AI Agent for in-flow data analysis\u003C/li>\u003Cli data-list-item-id=\"e935978ad9e7efb89cfc61325ecec3fa4\">AI Insights for one-click dashboard summaries\u003C/li>\u003Cli data-list-item-id=\"e5467b1b48cf6a33750e6c68dc5b75f55\">MCP connectivity for Claude and ChatGPT\u003C/li>\u003Cli data-list-item-id=\"e3490fdd04a171b0caedc8b2e9c28f57b\">Data refresh scheduling\u003C/li>\u003Cli data-list-item-id=\"e83f3bb6b55926b65f83eedb84ec4259e\">Transform module (filter, aggregate, append, join)\u003C/li>\u003Cli data-list-item-id=\"e318a35230bb4cf821129f462f7506bbb\">100+ free dashboard templates\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing:\u003C/strong>\u003C/p>\u003Cp>Coupler.io offers a free tier plus multiple paid subscription plans that scale on user seats, data connections, destinations, refresh frequency, and enterprise support.\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"eef0a519418dbbea847a51494099bc616\">\u003Cstrong>Free:\u003C/strong> 1 data source, 1 destination, manual refresh, 100 rows/run\u003C/li>\u003Cli data-list-item-id=\"eb2d2c5b18cf016d76fe221d91ca28d64\">\u003Cstrong>Starter ($24/month):\u003C/strong> 5,000 rows/run, daily refresh, data transformations, AI Insights\u003C/li>\u003Cli data-list-item-id=\"e25202f4dc01a0451785f9a5f90e5ce33\">\u003Cstrong>Active ($99/month):\u003C/strong> 15 accounts, unlimited users, unlimited data volume\u003C/li>\u003Cli data-list-item-id=\"e8c57802f8ce3bff5647c92d94f66b373\">\u003Cstrong>Pro ($199/month): \u003C/strong>50 accounts, unlimited destinations, hourly refresh, dedicated account manager\u003C/li>\u003Cli data-list-item-id=\"ed2a174266cb4a38aed309ea7a5130c91\">\u003Cstrong>Agency and Enterprise (custom): \u003C/strong>custom accounts and destinations, 15-minute refresh, priority support, enterprise SLA5\u003C/li>\u003C/ul>\u003Ch2>3. Supermetrics\u003C/h2>\u003Cp>\u003Cstrong>Best for:\u003C/strong> Large organizations and agencies with dedicated data science teams or technical analysts who need a warehouse-first strategy.\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/8u7N-06j8dw?feature=shared\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/8u7N-06j8dw\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-competitors-and-alternatives\">Supermetrics\u003C/a> is a data moving tool that pulls together marketing data from over 150 platforms, like Google Analytics and Facebook Ads, into data warehouses and BI tools like Big Query and Looker Studio. \u003C/p>\u003Cp>Supermetrics’ rollout of Supermetrics AI adds an accessible layer of natural-language analytics across the platform:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"ec71dc95fb80861fcde3256b9bbb79643\">AI agents include a Dashboard Agent for building reports and an Insights Agent for uncovering performance explanations.\u003C/li>\u003Cli data-list-item-id=\"ebc8080ca6f2b17852dbc492eed45c500\">The Custom Dashboard Builder now allows native visualizations directly in the platform, reducing reliance on external BI tools.\u003C/li>\u003C/ul>\u003Cp>Supermetrics also added support for feeding live metrics directly into Claude, ChatGPT, or Gemini. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_AI_7bc89c4fb8.png\" alt=\"Supermetrics AI - Diagram showing Supermetrics AI elements: Agents, Integrations, and pillars.\">\u003C/p>\u003Cp>\u003Ca href=\"https://supermetrics.com/blog/supermetrics-ai-launch\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>The structural limitation hasn't changed though: pricing is destination-based, meaning you pay separately depending on where your data lands (Google Sheets costs differently than Looker Studio), and most connectors beyond your plan's included sources cost extra. Many of the deeper data organization features are also reserved for the highest plan.\u003C/p>\u003Cp>\u003Cstrong>Supermetrics Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>\"Supermetrics is super efficient and reliable in data integration, and this makes it possible to connect with major software like Google Ads.\" (\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-12588126\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\"Many connectors are locked behind higher-tier plans, which can make the tool expensive very quickly. It often feels like you need to upgrade just to access basic functionality, and the pricing structure doesn't scale well if you only need a few specific integrations.\" (\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-12461778\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\"Certain connectors require reconnecting monthly, but they have a really nice UX in their dashboard that makes this fairly easy.\" (\u003Ca href=\"https://www.capterra.com/p/162846/Supermetrics/#Capterra___7020877/\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Key features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"ec77d6567393c9d98a3ff187124643d3f\">150+ data source integrations\u003C/li>\u003Cli data-list-item-id=\"ef65bd3f8cf473a89006262301e28ac7c\">Supermetrics AI: Dashboard Agent and Insights Agent\u003C/li>\u003Cli data-list-item-id=\"e7e4cd07fb6d95faf5ff46a4733e1d222\">Custom Dashboard Builder with native visualizations\u003C/li>\u003Cli data-list-item-id=\"e341772003cad6aaea0e045bd4491e8a0\">TikTok Shop connector (added January 2026)\u003C/li>\u003Cli data-list-item-id=\"e0aa5ee1dcd3fc9e382c29b9fba452f6c\">AI assistant integrations (Claude, ChatGPT, Gemini)\u003C/li>\u003Cli data-list-item-id=\"e599fde6f51a71628a435d40d864a7a90\">Event tracking and multichannel reporting\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing:\u003C/strong>\u003C/p>\u003Cp>As of 2026, Supermetrics has shifted its model slightly to include more AI-driven features, though its core structure remains destination-based. \u003C/p>\u003Cp>This means you pay separately for where you send your data (e.g., Google Sheets vs. Looker Studio).\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"eb46b4772331ae9a6bde78eb4a81ec25c\">\u003Cstrong>Starter ($44/month, billed annually):\u003C/strong> 1 core destination, 3 data sources, 1 user, weekly refresh (Google Sheets only), MCP access (limited)\u003C/li>\u003Cli data-list-item-id=\"e8067ed583b7bc3fe53dc7b6743e49d4e\">\u003Cstrong>Growth ($177/month):\u003C/strong> 3 users, 7 data sources\u003C/li>\u003Cli data-list-item-id=\"e2ef1ca8431f5a78654dc0762c100cdfb\">\u003Cstrong>Pro ($399/month):\u003C/strong> 5 users, 10 data sources\u003C/li>\u003Cli data-list-item-id=\"ef9f3671af93ac85782f29a148e952f67\">\u003Cstrong>Enterprise (custom):\u003C/strong> unlimited sources, data warehousing, SSO\u003C/li>\u003C/ul>\u003Cp>But you also need to consider add-on costs, extra data sources cost roughly $29-39/month each; extra users cost $37-99/month each.\u003C/p>\u003Cp>Read more about \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-pricing\">Supermetrics pricing\u003C/a> - find out what you’re really paying for.\u003C/p>\u003Ch2>4. Porter Metrics\u003C/h2>\u003Cp>\u003Cstrong>Best for:\u003C/strong> Small to medium businesses (SMBs) and boutique agencies running on HubSpot, Shopify, and Klaviyo\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Porter_metrics_dashboard_6afb32d3ef.png\" alt=\"\">If you’re looking for a budget-friendly alternative to Funnel, Porter Metrics is a great choice.\u003C/p>\u003Cp>Porter Metrics is a no-code BI tool built for marketing teams at small to medium-sized ecommerce and B2B businesses. It connects your data, blends cross-channel sources into accurate metrics, and ships the result to Looker Studio or Google Sheets using Porter's own report templates.\u003C/p>\u003Cp>Porter now supports Google Sheets, BigQuery, Power BI, and even Slack for automated KPI alerts. They’ve also integrated an AI layer into their Query Builder, which allows you to type questions in plain English, and it automatically generates the underlying SQL to pull that data into Looker Studio or Google Sheets.\u003C/p>\u003Cp>I went on a call with Juan, Co-Founder of Porter Metrics and he claims their Shopify and Hubspot integrations are “the best in the market”. If you mostly work with these two integrations, Porter Metrics would be a good choice for you. \u003C/p>\u003Cp>Essentially, here’s how Porter Metrics works: \u003C/p>\u003Col>\u003Cli data-list-item-id=\"e519f6b8522e94adae9b45efad9c49ce6\">Connect your data and store it without codes or engineers\u003C/li>\u003Cli data-list-item-id=\"e5df684e23b14ba11b9b4dd939447503c\">Blend your cross-channel data to get an accurate view of key metrics \u003C/li>\u003Cli data-list-item-id=\"e368fa5cbd8108ccd9e89449f9be3aa77\">Send this data to Looker Studio or Sheets\u003C/li>\u003Cli data-list-item-id=\"e6bf730fc9e4a6a23a9207e34bfb75dcb\">Use Porter’s templates to create a Looker Studio report\u003C/li>\u003Cli data-list-item-id=\"e4867c957ab46c8cd5cbf0f57afc40bc3\">Share reports via links, PDF, or scheduled emails\u003C/li>\u003C/ol>\u003Cp>Porter's free plan got more generous in 2026, too, now including MCP access for Claude and ChatGPT and a BigQuery destination, unusual for a free tier.\u003C/p>\u003Cp>The company also recently launched Celerio, a separate execution-focused product that lets users run ads, manage SEO, and handle CRM tasks from a chat interface, extending Porter beyond reporting into marketing execution.\u003C/p>\u003Cp>Apart from technical details, Porter’s advantage over Funnel is their personalized, warm support led by their very own CEO, Juan. \u003Ca href=\"https://www.g2.com/products/porter-metrics-porter/reviews/porter-review-7849892\" target=\"_blank\" rel=\"noopener noreferrer\">One of their customers\u003C/a> said:\u003C/p>\u003Cp>\u003Ci>“Their customer support is incredible; when we have a problem, they answer immediately and connect with us fast to solve it as soon as possible.”\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Porter Metrics Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>\"I like how easy it is to connect Porter with Claude. I can just chat with Claude, use Porter to pull the data, and then have Claude interpret it.\" (\u003Ca href=\"https://www.g2.com/products/porter-metrics-porter/reviews/porter-review-12901948\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\"The only thing I wish were different is the pricing of the blended data add-on. Their connector and looker template pricing is super transparent. You have to book a call to get the blended data add-on pricing.\" (\u003Ca href=\"https://www.g2.com/products/porter-metrics-porter/reviews/porter-review-12613761\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\"Sometimes the UX around managing many accounts and properties can feel a bit limited, especially when you're handling multiple clients at scale.\" (\u003Ca href=\"https://www.g2.com/products/porter-metrics-porter/reviews/porter-review-12071622\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e05b161ba3475803f9820207777dc8919\">20+ data sources and templates\u003C/li>\u003Cli data-list-item-id=\"e1fee6f8319e2040d85b3f3a5d5cf228b\">Data blending and cross-channel reports\u003C/li>\u003Cli data-list-item-id=\"e8aa1801f7996f813bb9355d83b829891\">AI Query Builder (plain English to SQL)\u003C/li>\u003Cli data-list-item-id=\"ed0962fac4b5c144808afd2960766d79f\">MCP access (Claude and ChatGPT) on all plans, including free\u003C/li>\u003Cli data-list-item-id=\"e37ffbd1e698af661f34e1030d512ef88\">BigQuery destination on free plan\u003C/li>\u003Cli data-list-item-id=\"e56bd9233bf9e13d8bac8f5c4489f26f6\">Custom tags and filters\u003C/li>\u003Cli data-list-item-id=\"edda82f8db3562c6991c151cc1920aafd\">White-labeling (brand colors, logos, text)\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Porter Metrics Pricing\u003C/strong>\u003C/p>\u003Cp>As of June 2026, Porter Metrics has streamlined its pricing to a simplified pay-per-account model.\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e68f52dedcb6e32057469401274fe33b8\">\u003Cstrong>Free forever:\u003C/strong> 3 data source accounts, 30-day data history, MCP, BigQuery destination\u003C/li>\u003Cli data-list-item-id=\"e20b00a97c764d4e5f07e46a9d6952542\">\u003Cstrong>Paid plans:\u003C/strong> $12.50 per connected account per month, billed annually (e.g., 1 Meta Ads account = ~$12.50/month)\u003C/li>\u003Cli data-list-item-id=\"e45532d3ec1f36d1ea5e574ec87cdde74\">10 locations count as 1 account, relevant for multi-location operators\u003C/li>\u003Cli data-list-item-id=\"e91bfffd34fa100cc2dd7cba948204b5e\">14-day unlimited trial before downgrading to free-tier limits\u003C/li>\u003C/ul>\u003Ch2>5. Domo\u003C/h2>\u003Cp>\u003Cstrong>Best for: \u003C/strong>Enterprise data teams and tech-savvy marketing departments building custom data apps\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Domo_dashboard_592bc22dcf.png\" alt=\"Domo Dashboard - A business intelligence dashboard displayed on laptop and mobile screens.\">\u003C/p>\u003Cp>\u003Ca href=\"https://www.domo.com/learn/article/the-ultimate-guide-to-building-a-bi-dashboard\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>Domo now talks about being an AI and Data Products platform where data integration, visualization, automation, and AI capabilities are part of one stack.\u003C/p>\u003Cp>It’s biggest 2026 updates came in March: \u003C/p>\u003Cp>1. An official MCP Server that connects Domo's enterprise data and workflows to external AI platforms like Claude and ChatGPT.\u003C/p>\u003Cp>2. A new AI Agent Builder and AI Toolkits.\u003C/p>\u003Cp>Domo's MCP is positioned as enterprise-grade, backed by its existing semantic layer and governance controls, a more locked-down approach than a lightweight MCP bolt-on. That governance comes at a real cost though: Domo remains one of the more expensive options here, with no public pricing and a steep learning curve once you go beyond basic dashboards.\u003C/p>\u003Cp>More skilled users can use Domo to create business apps and dashboards, and build data experiences that integrate real-time data from any source.\u003C/p>\u003Cp>Unlike some Funnel competitors, Domo has native data visualizations, self-service reporting, and embedded analytics.\u003C/p>\u003Cp>Domo has 1,000+ native connections, it’s safe to say it connects to almost everything, from your standard Facebook Ads to complex on-premise legacy databases and proprietary APIs.\u003C/p>\u003Cp>\u003Cstrong>Domo Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>\"One downside of Domo is its relatively high cost compared to other BI tools, which can be a concern for smaller teams.\" (\u003Ca href=\"https://www.g2.com/products/domo/reviews/domo-review-12676104\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\"I really like that Domo has all the connectors and that everything is in the browser. It has over 1000 connectors, which is very convenient for connecting to different data sources.\" (\u003Ca href=\"https://www.g2.com/products/domo/reviews/domo-review-9326769\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\"While basic dashboards are easy, the advanced features and integrations can take time to master. It can feel intimidating at times.\" (\u003Ca href=\"https://www.capterra.com/p/119119/Domo/#Capterra___7079692/\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Key features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"ee115b4662042be133ac83250b42caefc\">1,000+ on-premise and cloud connectors\u003C/li>\u003Cli data-list-item-id=\"e099b8a807702c2799121d386a0a960f9\">Domo MCP Server (launched March 2026)\u003C/li>\u003Cli data-list-item-id=\"ed07df1f18bd18c27540191a2c7140d58\">AI Agent Builder and AI Toolkits\u003C/li>\u003Cli data-list-item-id=\"e2097f76d92ab990cb70627e406a63f2e\">Data and workflow apps (pre-built, low-code, full-code)\u003C/li>\u003Cli data-list-item-id=\"e40b79db507c5be9a89bf99b275f7404c\">Drag-and-drop report and dashboard builder\u003C/li>\u003Cli data-list-item-id=\"efa2486f3a669c5127ed9b979faa0c40b\">Embedded analytics\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>:\u003C/p>\u003Cp>Domo doesn't publish pricing publicly. \u003C/p>\u003Cp>New users get a 30-day free trial with full access and unlimited users, but there's no permanent free tier afterward. \u003C/p>\u003Cp>Pricing is based on usage factors like data storage, refresh rates, and number of users, so you'll need to contact their sales team for a quote.\u003C/p>\u003Ch2>6. Adverity\u003C/h2>\u003Cp>\u003Cstrong>Best for:\u003C/strong> Data analysts, engineers, and high-maturity marketing teams needing complex ETL and governance\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Adverity_dashboard_4fa948cd40.png\" alt=\"\">\u003C/p>\u003Cp>\u003Ca href=\"https://www.adverity.com/marketing-reporting\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/adverity-alternatives\">Adverity\u003C/a> is an integrated no-code data platform that marketers can use to connect various data sources, cleanse and transform data to get more granular insights, and ensure data quality.\u003C/p>\u003Cp>With Adverity, you can transfer data into databases, data lakes, cloud storage, visualization, and BI tools. Adverity helps users automate advanced data integration and governance so marketing teams can focus on managing their data and uncovering valuable insights.\u003C/p>\u003Cp>The major 2026 move is Adverity Intelligence, a dedicated AI analytics layer launched in September 2025 and expanded through this year.\u003C/p>\u003Cp>Adverity Intelligence has three parts:\u003C/p>\u003Cp>\u003Cstrong>1. Data Conversations\u003C/strong>, where you query your data in plain English without SQL.\u003C/p>\u003Cp>\u003Cstrong>2. Notebooks\u003C/strong>, a collaborative space for turning those answers into shared narratives.\u003C/p>\u003Cp>\u003Cstrong>3. Intelligent Agents\u003C/strong>, which schedule recurring insights or trigger workflows autonomously. \u003C/p>\u003Cp>It's all built on MCP, so external AI tools can coordinate with Adverity's agents directly. This is a real shift from a pure ETL tool toward a genuine analytics layer, but like Funnel.io, you still need a separate tool to visualize and share client-facing reports.\u003C/p>\u003Cp>If you need one platform to cover and scale the entire marketing reporting use case, you may have to consider other Funnel alternatives.\u003C/p>\u003Cp>\u003Cstrong>Adverity Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>\"I would say the UI of Adverity is something that I have gotten familiar with, and it's pretty neat. It's very easy to understand how the data is flowing, from the connector to the warehouse.\" (\u003Ca href=\"https://www.g2.com/products/adverity/reviews/adverity-review-12951912\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\"Available Adverity documentation found on the Adverity site is often not up to date, and there is no date to be seen, so it's hard to find out if something has been updated recently or not.\" (\u003Ca href=\"https://www.g2.com/products/adverity/reviews/adverity-review-12949344\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\"Adverity has dozens of pre-built API connections to various platforms, which makes managing extraction much simpler than using an in-house tool.\" (\u003Ca href=\"https://www.trustradius.com/products/adverity/reviews\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Key features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e2dd657da29580989c7a835dd7c27fcf0\">600+ pre-built connectors\u003C/li>\u003Cli data-list-item-id=\"e90a3ba1b137ad1c7b1df427347a6ac77\">Adverity Intelligence: Data Conversations, Notebooks, Intelligent Agents\u003C/li>\u003Cli data-list-item-id=\"ec1aa64c42773170e57e8960a52760d72\">MCP foundation for external AI coordination\u003C/li>\u003Cli data-list-item-id=\"ecc85c70b1f3d505efdd0fbb8c22db971\">Built-in data governance\u003C/li>\u003Cli data-list-item-id=\"ed3364abf24eac00db7c6fe328c486a5c\">Data transfer to databases and data lakes\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>:\u003C/p>\u003Cp>Adverity has a pricing model without numbers. Instead, fully customized quotes are tailored to the needs and requirements of every client.\u003C/p>\u003Cp>But \u003Ca href=\"https://azuremarketplace.microsoft.com/en-us/marketplace/apps/adverity.adverity?tab=PlansAndPrice\" target=\"_blank\" rel=\"noopener noreferrer\">on the Microsoft Azure Marketplace, Adverity\u003C/a> offers a one‑time purchase model: a $200,000 upfront fee covers a full 12‑month subscription.\u003C/p>\u003Cp>We covered \u003Ca href=\"https://whatagraph.com/reviews/adverity\">everything you need to know about Adverity\u003C/a> in our full guide, including whether shelling out $200,000 is worth it or not!\u003C/p>\u003Ch2>7. NinjaCat\u003C/h2>\u003Cp>\u003Cstrong>Best for:\u003C/strong> Mid-market to large marketing agencies and enterprise teams needing unified call tracking, budget pacing, and white-label reporting\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Ninjacat_report_funnel_alternatives_f69e98e6c4.webp\" alt=\"Ninjacat report - funnel alternatives.webp\">\u003C/p>\u003Cp>\u003Ca href=\"https://www.ninjacat.io/marketing-performance-management-platform/reporting-software\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Ci>Source\u003C/i>\u003C/a>\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/ninjacat-alternatives-and-competitors\">NinjaCat\u003C/a> is a marketing reporting platform for digital marketing agencies.\u003C/p>\u003Cp>It allows users to track the spend and performance of Google Ads, Bing Ads, Facebook Ads, and other PPC tools. You can also connect, clean, and transform marketing data before moving it to destinations like Google Cloud Platform, Amazon S3, or Microsoft Azure.\u003C/p>\u003Cp>NinjaCat's 2026 direction is built around AI Agents that execute full workflows, not just give insights:\u003C/p>\u003Cp>\u003Cstrong>1.\u003C/strong> An anomaly detection agent might spot a 40% CPC spike\u003C/p>\u003Cp>\u003Cstrong>2.\u003C/strong> It alerts the paid media team via Slack\u003C/p>\u003Cp>\u003Cstrong>3.\u003C/strong> A second agent diagnoses the root cause, such as a competitor entering your top PPC keywords\u003C/p>\u003Cp>\u003Cstrong>4.\u003C/strong> A third agent generates response options for the team to act on\u003C/p>\u003Cp>The bigger structural launch this year is a Snowflake Connected App, letting enterprise customers run NinjaCat's entire AI agent platform natively inside their own Snowflake environment.\u003C/p>\u003Cp>Unlike Funnel.io alternatives such as Adverity or Supermetrics, NinjaCat has a native visualization layer for reporting. You can auto-generate reports from pre-made templates for different reporting cases.\u003C/p>\u003Cp>\u003Cstrong>NinjaCat Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>\"With all of the features available at NinjaCat, the possibilities are endless. NinjaCat has a lot of connectors that are able to bring in data from countless platforms.\" (\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-12180387\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\"Making it easier to connect with various apps and configure the AI agent would help increase adoption.\" (\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-11775284\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\"Sometimes NinjaCat can be a bit overwhelming with all of the features and solutions it has, but that is not really a bad thing.\" (\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-12180387\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Key features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e8325fcb4c52f84c0a4b2b6bdce7858ff\">PPC and SEO reporting\u003C/li>\u003Cli data-list-item-id=\"eee17d14b75f512c0ea8c216f27af74b4\">AI Agents library (chained, autonomous workflows)\u003C/li>\u003Cli data-list-item-id=\"e7781f889a225e3e3084c59b0da5880cd\">Snowflake Connected App (native, zero-copy)\u003C/li>\u003Cli data-list-item-id=\"ec5cfd7a232d6f76fa007bb24f4440219\">White-label options\u003C/li>\u003Cli data-list-item-id=\"e1862cd6d6f537635d27b0a9525d269e6\">White-glove setup and service\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>:\u003C/p>\u003Cp>NinjaCat doesn’t offer fixed pricing plans, and no information is available on its website. Market data indicates that some contracts typically start at \u003Ca href=\"https://www.capterra.com/p/132630/NinjaCat/#pricing\" target=\"_blank\" rel=\"noopener noreferrer\">$1,500 per month\u003C/a>.\u003C/p>\u003Ch2>Which Funnel.io alternative is best for you\u003C/h2>\u003Cp>Depending on your job function and need, the right Funnel.io alternative will look different for you. Here’s a sum up: \u003C/p>\u003Cp>\u003Cstrong>✅\u003C/strong> If you're a mid-size marketing agency managing multiple clients and channels - and tired of stitching Funnel and Looker Studio together, choose \u003Cstrong>Whatagraph.\u003C/strong> One governed data foundation covers your connectors, client reports, portfolio dashboards, BigQuery export, and AI queries - without rebuilding context across tools every time.\u003C/p>\u003Cp>✅ If you're an in-house team or small agency that needs to move data from 400+ sources into Google Sheets, BI tools, or AI environments, choose \u003Cstrong>Coupler.io\u003C/strong>. It's the most flexible pipe for non-marketing data (finance, sales, ops) and the free tier is genuinely usable.\u003C/p>\u003Cp>✅ If you have a dedicated data team and a warehouse-first strategy, choose \u003Cstrong>Supermetrics.\u003C/strong> It's built for technical analysts who need controlled, destination-based data delivery at scale - and the new AI agents reduce the manual work on top.\u003C/p>\u003Cp>✅ If you’re a freelancer or running a boutique agency or SMB and need a budget-friendly option, choose \u003Cstrong>Porter Metrics\u003C/strong>. The pay-per-account model keeps costs predictable, and MCP access is available even on the free plan.\u003C/p>\u003Cp>✅ If you're an enterprise data team that needs custom data apps, 1,000+ connectors, and governed AI at the infrastructure level, choose \u003Cstrong>Domo\u003C/strong>. Budget for the learning curve and the custom pricing conversation.\u003C/p>\u003Cp>✅ If you're a data engineer or analyst and need complex ETL, governance, and autonomous AI agents across your data pipelines, choose \u003Cstrong>Adverity\u003C/strong>. Just know you'll still need a separate tool for client-facing reporting.\u003C/p>","2024-07-10T07:05:37.606Z","2026-07-31T08:53:21.305Z","2026-07-31T08:53:21.547Z","2026-06-23","wn39oudd1xpd52bes399l1u9",{"id":756,"name":757,"alternativeText":758,"caption":33,"width":566,"height":567,"formats":759,"hash":765,"ext":384,"mime":385,"size":766,"url":767,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":768,"updatedAt":769,"documentId":770,"publishedAt":373,"focalPoint":33},15590,"7 Best Funnel.io Alternatives.png","Funnel io Alternatives - Five app icons on a blue background with a wave pattern",{"thumbnail":760},{"ext":384,"url":761,"hash":762,"mime":385,"name":763,"path":33,"size":764,"width":575,"height":576},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_7_Best_Funnel_io_Alternatives_f48cc28687.png","thumbnail_7_Best_Funnel_io_Alternatives_f48cc28687","thumbnail_7 Best Funnel.io Alternatives.png",26.4,"7_Best_Funnel_io_Alternatives_f48cc28687",805.89,"https://s3.us-east-2.amazonaws.com/whatagraph.com/7_Best_Funnel_io_Alternatives_f48cc28687.png","2025-10-06T13:23:45.022Z","2025-10-06T13:23:49.106Z","ac9hpmgnw1py41s70w7p3kqa",{"id":585,"name":586,"about":587,"email":588,"createdAt":589,"updatedAt":590,"publishedAt":591,"slug":592,"linkedin_url":593,"documentId":594},{"id":92,"title":737,"slug":738,"subheading":739,"createdAt":740,"updatedAt":741,"publishedAt":742,"documentId":743},{"id":774,"title":775,"slug":776,"summary":777,"body":778,"read_time":76,"createdAt":779,"updatedAt":780,"publishedAt":781,"errors":33,"table_of_contents":34,"dateReorder":782,"documentId":783,"cover_image":784,"author":800,"article_category":811},2968,"13 Best Dashboard Reporting Tools for Marketers in 2026","best-dashboard-reporting-tools","\u003Cp>The best dashboard reporting tools in 2026 turn cross-channel data into something you can actually act on - faster decisions, cleaner client reporting, and a foundation that scales without scaling the team behind it.\u003C/p>\u003Cp>This list compares the 13 best dashboard reporting tools that marketers and agencies are raving about in 2026. \u003C/p>","\u003Cp>If you’re a marketer, you probably spend more time pulling data together than acting on it.\u003C/p>\u003Cp>Your Google Ads numbers live in one tab. Meta in another. LinkedIn somewhere else. GA4 open in the background. By the time you've got a complete picture of last week, half the morning is gone - and you haven't gotten a single insight yet. \u003C/p>\u003Cp>For agencies, the problem compounds. Every client needs a report. Every report gets built slightly differently. Templates drift, connectors break, and account managers end up spending Friday afternoons fixing dashboards instead of doing the work clients actually pay for.\u003C/p>\u003Cp>A good dashboard reporting tool closes that gap. It pulls your channels into one place, keeps the data consistent, and handles the delivery - so your team spends time on analysis and strategy, not on spreadsheet maintenance.\u003C/p>\u003Cp>We've reviewed 13 of the most-used dashboard reporting tools in 2026, covering what each one does well, where it falls short, and which type of team it's actually built for.\u003C/p>\u003Ch2>What features should I look for in dashboard reporting tools?\u003C/h2>\u003Cp>Judging by what marketing experts from agencies and big in-house teams are saying, these are the top things you should be looking for:\u003C/p>\u003Cp>✅ \u003Cstrong>Cross-channel data connections:\u003C/strong> Your tool needs to connect to every platform you're actually using - Google Ads, Meta, GA4, LinkedIn, TikTok, and more - and pull that data into one place. Not just technically connect to them, but maintain those connections reliably so they don't break overnight before a client meeting.\u003C/p>\u003Cp>✅ \u003Cstrong>Consistent metric definitions:\u003C/strong> Different platforms use different names for the same thing. A good tool lets you define what a \"conversion\" or \"click\" means across all your sources, so your numbers don't contradict each other depending on which tab you're looking at.\u003C/p>\u003Cp>✅ \u003Cstrong>Templates you can actually reuse:\u003C/strong> Building a report from scratch for every new client is exactly the problem you're trying to solve. Look for a tool with a proper template system - one where a single change updates every report that uses that template, not just the one you're editing.\u003C/p>\u003Cp>✅ \u003Cstrong>Client-ready output:\u003C/strong> Whether that's a white-labelled live link, a scheduled PDF, or a branded dashboard, your clients shouldn't have to log into a tool they've never used to see their own data.\u003C/p>\u003Cp>✅ \u003Cstrong>Portfolio-level visibility:\u003C/strong> For agencies managing multiple clients, you need more than individual reports. Look for an overview layer where you can see all accounts at once, spot what's off-track, and filter by client, account manager, or region - without opening 20 separate tabs.\u003C/p>\u003Cp>✅ \u003Cstrong>AI that works on your actual data:\u003C/strong> Plenty of tools now have an AI layer bolted on. What matters is whether it's grounded in your real data or generating generic summaries. Look for AI that can write performance narratives, flag issues, and answer questions from live numbers - not hallucinated ones.\u003C/p>\u003Cp>✅ \u003Cstrong>Security and compliance:\u003C/strong> Your clients' data is sitting in this tool. Make sure it meets the standard your contracts require - GDPR compliance, encrypted data storage, and clear data residency policies.\u003C/p>\u003Cp>That said, below are the best dashboard tools reviewed.\u003C/p>\u003Ch2>13 Best Dashboard Reporting Tools in 2026\u003C/h2>\u003Cp>Here are the best dashboard reporting tools we’ll review in this article:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">\u003Cstrong>Tool\u003C/strong>\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">\u003Cstrong>Key features\u003C/strong>\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">\u003Cstrong>Pricing\u003C/strong>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Whatagraph\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">60+ managed connectors, AI report builder, governed data layer, MCP\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">\u003Cp class=\"p1\">Check our \u003Ca href=\"https://whatagraph.com/pricing\">\u003Cspan class=\"s1\">pricing page\u003C/span>\u003C/a> for the most up-to-date information\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">ThoughtSpot\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Spotter AI search, anomaly detection, warehouse-native, no-code drill-down\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">From $25/user/mo\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">MetricsWatch\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Email-only reports, 12 integrations, white-labeling, GA4 anomaly alerts\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">From $49/mo (Reports), $79/mo (Alerts)\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Looker Studio\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">21 native Google connectors, drag-and-drop builder, Gemini AI (Pro)\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Free; Pro at $9/user/project/mo\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Funnel.io\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">500+ connectors, deep ETL, MMM/MTA add-on, warehouse export\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">From $200/mo (Flexpoints-based)\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Geckoboard\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">90+ integrations, TV dashboards, Slack/Teams alerts, KPI notifications\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">From $119/mo\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Klipfolio\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">130+ integrations, governed metric catalog, AI insights, MCP (beta)\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">From $90/mo\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Domo\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">1,000+ connectors, enterprise MCP, AI agent builder, embedded analytics\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Custom pricing only\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Databox\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">100+ integrations, Genie AI analyst, MCP on free tier, benchmarks\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Free; agency plans from $79/mo\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Cyfe\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">100+ integrations, built-in rank tracker, embedded analytics, 15 languages\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">From $29/mo\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Tableau\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Advanced analytics, predictive modeling, Tableau Pulse, AI via Tableau Next\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">From $15/user/mo\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Microsoft Power BI\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">100+ integrations, natural language query, Copilot AI, Microsoft ecosystem\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">From $14/user/mo\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Grow.com\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">150+ connectors, no-code ETL, built-in warehouse, natural language queries\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Custom pricing only\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Ch2>1. Whatagraph\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Mid-to-large marketing agencies and teams with multiple campaigns across multiple channels and locations\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_dashboard_reporting_tool_08cbfb2b24.png\" alt=\"Whatagraph dashboard reporting tool.png\">\u003C/p>\u003Cp>Most dashboard reporting tools solve one part of the problem. They connect your channels, or they visualise the data, or they let you share a report. \u003C/p>\u003Cp>Whatagraph is built different. It’s a marketing intelligence platform that connects your paid channels, organises the data into a governed layer with consistent metric definitions, and lets you build client-ready dashboards and internal performance views from the same source. \u003C/p>\u003Cp>It's got all you need in the best dashboard reporting tool:\u003C/p>\u003Ch3>\u003Cstrong>1. Cross-channel data connections\u003C/strong>\u003C/h3>\u003Cp>Whatagraph connects to \u003Ca href=\"https://whatagraph.com/integrations\">60+ marketing platforms\u003C/a> with fully managed native integrations - Google Ads, Meta, LinkedIn, TikTok, Microsoft Ads, GA4, and more. \u003C/p>\u003Cp>The connections are maintained end-to-end by Whatagraph's engineering team. That means no third-party pipeline to babysit, no connector that silently breaks at 11pm the night before a client meeting. Data refreshes every 30 minutes across all plans.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/integrations_DESKTOP_cc4d9aaa16.png\" alt=\"Integrations Desktop - Integrations interface with app logos like Facebook, Google, TikTok.\">\u003C/p>\u003Cp>\u003Ca href=\"https://www.linkedin.com/in/tanjastjepanovic/\" target=\"_blank\" rel=\"noopener noreferrer\">Tanja Keglić\u003C/a>, Performance Marketing Manager at \u003Ca href=\"https://whatagraph.com/case-studies/achtzehn-grad\" target=\"_blank\" rel=\"noopener noreferrer\">Achtzehn Grad\u003C/a>, describes what that reliability actually looks like day-to-day:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>We don't have any connection issues on Whatagraph at all. We just connected the platforms once, and that was it. Whatagraph is also very, very quick when loading the data.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Ch3>\u003Cstrong>2. Consistent metric definitions across channels\u003C/strong>\u003C/h3>\u003Cp>Raw data from different platforms uses different naming conventions, attribution windows, and conversion definitions. Whatagraph's Source Groups, custom metrics, and custom dimensions let you define what things mean once - then that definition carries through every report, every client, every channel.\u003C/p>\u003Cp>For example you can combine cost metrics from all your ad platforms into a “Total Ad Spend” metric in seconds - and use this metric in all your reports, dashboards, and AI tools right away without having to re-create again.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Source_groups_Google_Ads_MCP_944d0267cc.png\" alt=\"Source Groups - A configuration interface showing unified fields and source options.\">\u003C/p>\u003Cp>\u003Ca href=\"https://www.linkedin.com/in/drew-cove/\" target=\"_blank\" rel=\"noopener noreferrer\">Drew Cove\u003C/a>, Senior SEO Manager at DigitalParc, uses this for something specific: different clients call the same metric by different names, and Whatagraph lets him rename metrics per client so the report always matches the client's internal language.\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>We use Whatagraph for all our client's reports. The ability to title metrics differently is important to us because we often report the same metrics to different clients and just need to call them differently because many clients have internal terminology that is very different from one another.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">What’s cool is that you can ask \u003C/span>\u003Ca href=\"https://whatagraph.com/whatagraph-iq\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>Whatagraph IQ\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\"> to create a custom dimension for you. Just choose the channels and dimensions and type out a prompt, and it’ll build the dimension for you. \u003C/span>\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_dimensions_46ec9c9cf1.png\" alt=\"Whatagraph IQ Dimensions - Whatagraph interface for setting up dimensions.\">\u003C/figure>\u003Ch3>\u003Cstrong>3. Re-usable and linkable reports and dashboards\u003C/strong>\u003C/h3>\u003Cp>Agencies spend way too much time creating reports and dashboards from scratch - and this problem compounds every new client you onboard. \u003C/p>\u003Cp>With Whatagraph, you can create report templates - one for lead generation clients and one for eCommerce clients for example - and re-use this template the next time you onboard a new client.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/save_reports_as_a_template_ec38231020.gif\" alt=\"save reports as a template.gif\">\u003C/figure>\u003Cp>\u003Ca href=\"https://www.maatwerkonline.nl/\" target=\"_blank\" rel=\"noopener noreferrer\">Maatwerk Online\u003C/a> agency managing over 100 clients saves up to 100 hours a month with this templated approach - but more than that, it saves your team so much brainspace that they can use for other strategic things. \u003C/p>\u003Cp>\u003Ca href=\"https://www.linkedin.com/in/larsmaat/\" target=\"_blank\" rel=\"noopener noreferrer\">Lars Maat\u003C/a>, Co-Founder, says: “Templates save so much headspace—you don’t have that negative energy of thinking, ‘Ugh, I have to build a report again.”\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">With Whatagraph IQ, you don’t even need to build a report from scratch. You can just choose your channel, type in a prompt, and it automatically creates the report based on your connected data.\u003C/span>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_features_079cef57b3.gif\" alt=\"Whatagraph Features - A web dashboard with a sidebar menu and search bar at the top.\">\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">You can also brand the report in your or your client’s branding with AI. Just upload a screenshot of your report or type in a prompt, and Whatagraph applies the colors to the report. \u003C/span>\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_brand_customization_27a11c2a8e.gif\" alt=\"Whatagraph IQ Brand Customization - Whatagraph dashboard featuring charts and data tables\">\u003C/figure>\u003Cp>Plus, you can “link” reports to one master report. You can add a new tab, update a metric, change the layout - and all these changes are automatically propagated to all the linked reports. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/linked_templates_bad2a6c8c9.png\" alt=\"linked templates.png\">\u003C/p>\u003Cp>For agencies that have been rebuilding the same report from scratch for each new client, or manually updating 40 reports every time a platform changes its API, this is where the time actually gets recovered. \u003C/p>\u003Cp>Lars says:\u003C/p>\u003Cp>[quote color-variant=\"2\"]\u003Cbr>Whatagraph saves time and energy for our marketing specialists. And the hours we're saving is just pure profit. We now have the time to focus on more strategic things that help both our agency and our clients grow.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Ch3>\u003Cstrong>3. Client-ready output\u003C/strong>\u003C/h3>\u003Cp>You can share dashboards and reports as white-labeled live links with a custom domain, set a password, and choose to enable IQ chat for clients.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_share_report_settings_99c655f52f.png\" alt=\"Whatagraph Share Report Settings - Share report interface with options to copy link and set password.\">\u003C/p>\u003Cp>IQ Chat lets you and your clients (when enabled) ask questions about performance and data and get back fast, accurate answers.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_chat_with_your_data_c070a86e29.png\" alt=\"Whatagraph IQ - Screenshot of a web interface featuring data charts and report editing options.\">\u003C/figure>\u003Cp>You can also automate reports to go out on specific dates, times, and cadence with custom email domains and text. Don't worry - you still have the option to review the reports before they're sent to clients. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_report_automation_fc38a9ae78.png\" alt=\"Whatagraph Report Automation - Form for setting up automated reports, including delivery schedule and review options.\">\u003C/p>\u003Ch3>\u003Cstrong>4. Portfolio-level visibility\u003C/strong>\u003C/h3>\u003Cp>Performance Overviews give agency teams a single dashboard across all clients - filterable by account manager, region, client tier, or custom tags. You can see which accounts are on track against goals and which aren't without opening individual reports. Goals and alerts notify you via Slack or email when something shifts.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_overviews_and_goals_42b2acb74a.png\" alt=\"Whatagraph Overviews And Goals - A PPC overview and alert settings interface.\">\u003C/figure>\u003Cp>This is consistently one of the features agencies don't expect but immediately see the value in. Most come in asking for better individual client reports. The overview layer - seeing everything at once, with pacing and alerts - is usually the thing that closes the decision.\u003C/p>\u003Ch3>\u003Cstrong>5. AI that works on your actual data\u003C/strong>\u003C/h3>\u003Cp>Whatagraph also connects to Claude, ChatGPT, and other MCP-compatible AI tools via\u003Ca href=\"https://whatagraph.com/mcp\"> Whatagraph MCP\u003C/a>. Ask your AI assistant questions about live performance data and it queries the same governed layer your reports use. Setup takes about five minutes, no coding required.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_MCP_1e34080fac.gif\" alt=\"Whatagraph MCP.gif\">\u003C/p>\u003Cp>\u003Ca href=\"https://www.linkedin.com/posts/christophermarrano_60-hours-of-reporting-5-minutes-ai-generates-ugcPost-7401607402426359810-ye6W?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAfxqm8BdiuwIgrXPep7IFBVSZJ5K5BGDT8\" target=\"_blank\" rel=\"noopener noreferrer\">Marketers on LinkedIn\u003C/a> are  buzzing about how much they love Whatagraph’s AI reporting tool:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Marketers_talking_about_Whatagraph_AI_reporting_tool_2e636cff43.png\" alt=\"Marketers Talking About Whatagraph AI Reporting Tool - Social media comments discussing a platform.\">\u003C/p>\u003Ch3>\u003Cstrong>6. Security and compliance\u003C/strong>\u003C/h3>\u003Cp>Your dashboards contain sensitive client and business data, so security can’t be an afterthought.\u003C/p>\u003Cp>Whatagraph is built with enterprise-grade safeguards from the ground up:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e64ce1d1631c67febc6cbc18c5ad44de6\">ISO 27001 certified \u003C/li>\u003Cli data-list-item-id=\"e0a5cb32a1626dcc74d051242e44e915f\">GDPR compliant\u003C/li>\u003Cli data-list-item-id=\"e4c015e67821e26149d7c243ae10aed34\">EU data hosting\u003C/li>\u003Cli data-list-item-id=\"eb10be3bd7fd708bb6f22575e389199a6\">AES-256 encryption for data\u003C/li>\u003Cli data-list-item-id=\"e136f3c84c458ca95c96823b7c5fc6d2b\">Single Sign-On (SSO)\u003C/li>\u003C/ul>\u003Cp>You stay in full control of your data: what’s connected, what’s stored, and what gets deleted.\u003C/p>\u003Cp>And because Whatagraph manages all integrations directly, not through third parties, the risk of exposure or mishandling is drastically reduced.\u003C/p>\u003Cp>Bottom line: Your data stays protected, compliant, and always in your control - without any extra work on your end.\u003C/p>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"ec1f35769236351d0f56741e4e08e68f3\">60+ fully managed integrations with consistent 30-minute data refresh\u003C/li>\u003Cli data-list-item-id=\"e4d0610049d03b4ed29379a34f4b8f10a\">Linked templates - one change updates every client report\u003C/li>\u003Cli data-list-item-id=\"ea14affe9e8a9ddeb3570d639fc2b83fa\">Custom metrics, dimensions, and Source Groups for consistent cross-channel definitions\u003C/li>\u003Cli data-list-item-id=\"ea0261e7908d4e1360c4e2bec9b3ad56d\">AI report building, narrative generation, and client-facing IQ Chat\u003C/li>\u003Cli data-list-item-id=\"e5e780b94671f0fbf9e96481045595925\">Portfolio overview with goals, alerts, and account manager filters\u003C/li>\u003Cli data-list-item-id=\"e8b961438be7458155b7490ccedca7f28\">White-labelling with custom domain on Boost and Max\u003C/li>\u003Cli data-list-item-id=\"ef3595c749353ee5d8176182e611038d5\">Unlimited users on all paid plans\u003C/li>\u003Cli data-list-item-id=\"e7d90e9827b7d8b9bd4fd56681fa27de6\">MCP integration for Claude and ChatGPT\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e0b1edc709ac03e1e720f78231790621a\">Not built for warehouse-native BI or deep SQL modelling\u003C/li>\u003Cli data-list-item-id=\"e512452822265979d90d5702bbbc60516\">Source credits scale with data volume - larger agencies should size the plan accordingly\u003C/li>\u003Cli data-list-item-id=\"eeafa717f7c4927801d490a7f2b6dbfbe\">Best value for teams with recurring, multi-client reporting workflows\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing:\u003C/strong>\u003C/p>\u003Cp class=\"p1\">Whatagraph's pricing scales with your needs. Check out our \u003Ca href=\"https://whatagraph.com/pricing\">pricing page\u003C/a> for the most up-to-date information.\u003C/p>\u003Cp class=\"p1\">\u003Ca href=\"https://live.whatagraph.com/auth/register\">Start your 14-day free trial with Whatagraph\u003C/a>\u003C/p>\u003Ch2>2. ThoughtSpot\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> Growing businesses and enterprises\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=JwKPvFPVsRY\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/JwKPvFPVsRY\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp>\u003Cbr>\u003Ca href=\"https://www.thoughtspot.com/\" target=\"_blank\" rel=\"noopener noreferrer\">ThoughtSpot’s\u003C/a> AI-augmented dashboards allow you to gain personalized, real-time insights, helping you curate powerful data stories. And with \u003Ca href=\"https://www.thoughtspot.com/product/ai-analyst\" target=\"_blank\" rel=\"noopener noreferrer\">Spotter\u003C/a>, as your AI Analyst, users can ask complex questions about their data and gain instant visualizations. With an intuitive search-driven interface, you can create interactive visualizations that help you see trends, patterns, and insights as they unfold. \u003C/p>\u003Cp>Another advantage is that you can drill into your visualizations without any pre-defined drill path, making it fast and easy to explore and analyze your data from any angle, all in real-time. \u003C/p>\u003Cp>\u003Cstrong>Key features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e446ea6a63606e13296cbf7899c16376d\">\u003Cstrong>Spotter AI Analyst:\u003C/strong> natural language queries that return interactive visualizations and explanations, available on Pro plan and above.\u003C/li>\u003Cli data-list-item-id=\"eed61964844558eda4d3a34a234022569\">\u003Cstrong>AI-infused interactive dashboards:\u003C/strong> dynamic KPI dashboards with automated anomaly detection and AI Highlights surfacing unusual trends.\u003C/li>\u003Cli data-list-item-id=\"e811d9c446ca12abc326fed230c92bf05\">\u003Cstrong>Search-driven data exploration:\u003C/strong> drill into any dimension without pre-defined drill paths - explore data from any angle in real time.\u003C/li>\u003Cli data-list-item-id=\"e9da4798b0dbff6095066272eff63f8ae\">\u003Cstrong>Change analysis:\u003C/strong> automatically surfaces what changed in your KPIs and why, without manual investigation.\u003C/li>\u003Cli data-list-item-id=\"eaec632bbb32dddc98a421a7d8316d7d8\">\u003Cstrong>Automated alerts:\u003C/strong> notifications when key performance indicators cross thresholds.\u003C/li>\u003Cli data-list-item-id=\"e76f42b85ae457741e1f812129ce807fe\">\u003Cstrong>Embedded analytics:\u003C/strong> ThoughtSpot Embedded for customer-facing analytics products (separate pricing track).\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>ThoughtSpot Reviews from Real Users:\u003C/strong>\u003C/p>\u003Cp>ThoughtSpot offers strong warehouse integrations for large-scale data analysis, which users really like.\u003C/p>\u003Cp>But as \u003Ca href=\"https://www.g2.com/products/thoughtspot/reviews/thoughtspot-review-12714758\" target=\"_blank\" rel=\"noopener noreferrer\">one G2 reviewer\u003C/a> notes, it \u003Ci>\"can feel somewhat limited when trying to create highly customized, presentation-ready reports.\"\u003C/i>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/thoughtspot_g2_comment_1_07fcc632a1.png\" alt=\"thoughtspot-g2-comment-1.png\">\u003C/p>\u003Cp>A big part of that gap is the lack of native marketing connectors - Google Ads, Meta, and GA4 data all need to go through a warehouse pipeline first, which adds setup time before any reporting can start.\u003C/p>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e207485976f5c6d1134ec26ceceb7b40a\">\u003Cstrong>Spotter AI:\u003C/strong> natural language querying returns visual answers instantly - no SQL or dashboard-building required.\u003C/li>\u003Cli data-list-item-id=\"e508ce43a08eb6610fd151d0112107ee6\">\u003Cstrong>Deep data exploration:\u003C/strong> drill into any dimension without pre-defined paths, useful for complex data analysis.\u003C/li>\u003Cli data-list-item-id=\"e0bbc76ed94fc2e395995ee289e98b9e8\">\u003Cstrong>Anomaly detection:\u003C/strong> AI Highlights surface unusual trends automatically, reducing the need for manual monitoring.\u003C/li>\u003Cli data-list-item-id=\"edf97699d9373373e847eb93368790e5b\">\u003Cstrong>Cloud warehouse native:\u003C/strong> connects directly to Snowflake, BigQuery, and Redshift for large-scale data analysis.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e288d708fd2fbe5a6e501cfb8d7eb43e3\">\u003Cstrong>No native marketing connectors:\u003C/strong> getting Google Ads, Meta, or GA4 data in requires a separate data pipeline and technical setup.\u003C/li>\u003Cli data-list-item-id=\"e1429b6c2f1c8173355e6fe39c3383720\">\u003Cstrong>Steep learning curve:\u003C/strong> initial configuration and data modeling require dedicated technical resources.\u003C/li>\u003Cli data-list-item-id=\"ed0f3b7e457526eaab0e3772beccfab93\">\u003Cstrong>Per-query cost model: \u003C/strong>Spotter AI queries are capped at 25/user/month on the Pro plan - heavy users pay more.\u003C/li>\u003Cli data-list-item-id=\"e1c5bc36bb7ee6fc5669c4d2db223b14c\">\u003Cstrong>Not built for client reporting: \u003C/strong>no white-labeling, linked templates, or multi-client management on standard plans.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing:\u003C/strong>\u003C/p>\u003Cp>ThoughtSpot offers three pricing plans as of 2026 May, billed annually:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e40c242e275521f007f5c76dc07b3a8a8\">\u003Cstrong>Essentials ($25/user/month):\u003C/strong> AI search, interactive dashboards, up to 50 users, 25M rows of data.\u003C/li>\u003Cli data-list-item-id=\"ef3cf65d6f952e9010f530754a981209d\">\u003Cstrong>Pro ($50/user/month):\u003C/strong> Spotter AI Agent (25 queries/user/month), up to 1,000 users, 250M rows of data.\u003C/li>\u003Cli data-list-item-id=\"e06719eccd7b8ce6a8a2927aa97a68efc\">\u003Cstrong>Enterprise (custom pricing):\u003C/strong> unlimited users, unlimited data, multi-tenancy, advanced security.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/thoughtspot_pricing_7128d920ff.png\" alt=\"thoughtspot-pricing.png\">\u003C/p>\u003Ch2>3. Metrics Watch\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for\u003C/strong>: Freelancers, small businesses, and boutique agencies\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/metrics_watch_dashboard_view_bc3364d74c.png\" alt=\"metrics-watch-dashboard-view.png\">\u003C/p>\u003Cp>Metrics Watch is an \u003Ca href=\"https://metricswatch.com/\" target=\"_blank\" rel=\"noopener noreferrer\">email-based solution\u003C/a> for sending marketing reports to team members and clients.\u003C/p>\u003Cp>It pulls KPIs from popular marketing platforms like Google Search Console, LinkedIn Ads, and Mailchimp, automatically compiles the data, and sends the report directly to your recipient’s inbox.\u003C/p>\u003Cp>This means you don’t need any third-party tools like Looker Studio or even PDFs. You can immediately send emails or automate them to go out on a daily, weekly, or monthly basis. \u003C/p>\u003Cp>The platform has split into two distinct products in 2026: \u003C/p>\u003Cp>\u003Cstrong>1. Reports\u003C/strong>, the original email-based reporting tool.\u003C/p>\u003Cp>\u003Cstrong>2. Alerts\u003C/strong>, a newer real-time monitoring product that watches your GA4 data for anomalies and notifies you via email or Slack before a tracking issue costs you a month of bad data.\u003C/p>\u003Cp>However, MetricsWatch doesn’t offer advanced data organization features like data blends or custom metrics and dimensions (Whatagraph does). There is a very basic filter to segment your data, but that’s where it ends.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"ea6cfdb5a89a0d97326d7b8b22a994dcf\">\u003Cstrong>12 native integrations:\u003C/strong> including Google Ads, Google Analytics, Facebook Ads, Instagram, LinkedIn Ads, Google Business Profile, Google Search Console, and Mailchimp.\u003C/li>\u003Cli data-list-item-id=\"e470164d944d3c6b156649a41ad946619\">\u003Cstrong>In-email reporting:\u003C/strong> dashboards render directly inside the email body - no PDF attachments, no external links to click.\u003C/li>\u003Cli data-list-item-id=\"e0df89715ca1178e7090d8295db46d298\">\u003Cstrong>White-labeling:\u003C/strong> upload your logo, set a color scheme, and send reports from your own name and email address.\u003C/li>\u003Cli data-list-item-id=\"e5c6b5337f7756a7cc75e8223ae28620b\">\u003Cstrong>Real-time Alerts (separate product):\u003C/strong> custom anomaly detection on GA4 data with remediation context explaining what broke and how to fix it.\u003C/li>\u003Cli data-list-item-id=\"ec2a305bf4b196426e7a34b3e828045cf\">\u003Cstrong>Scheduled delivery:\u003C/strong> daily, weekly, or monthly automated sends with a preview option before reports go out.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Metrics Watch Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>Metrics Watch has very few recent reviews - just 3 on Capterra and 1 on G2, most from 2023 - so it's hard to get a current read on the product. \u003C/p>\u003Cp>But the most recent reviews point to a problem that still hasn't been addressed: limited integrations. \u003C/p>\u003Cp>As \u003Ca href=\"https://www.capterra.com/p/161025/Metrics-Watch/#Capterra___4821580/\" target=\"_blank\" rel=\"noopener noreferrer\">Jacob S.\u003C/a> puts it, \u003Ci>“We'd like to get an integration to Shopify and Klaviyo.”\u003C/i>\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/metrics_watch_capterra_comment_1_97aa9c79aa.png\" alt=\"metrics-watch-capterra-comment-1.png\">\u003C/figure>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e354ed3e88b107dde340871312a0f3b6c\">\u003Cstrong>Zero learning curve for clients:\u003C/strong> reports appear directly in the inbox - no login, no dashboard to navigate.\u003C/li>\u003Cli data-list-item-id=\"e0620f5529499b9dd957b52ccd40d9d74\">\u003Cstrong>Fast setup:\u003C/strong> one-click OAuth connections get you reporting in minutes.\u003C/li>\u003Cli data-list-item-id=\"e22f9b74f6277b2f7874f58b585007a84\">\u003Cstrong>Affordable entry point:\u003C/strong> the Startup plan covers small client rosters without much overhead.\u003C/li>\u003Cli data-list-item-id=\"e343f7f5064618b1da89b1c322bfa6e55\">\u003Cstrong>Alerts catch tracking issues early:\u003C/strong> the newer Alerts product flags GA4 anomalies before they skew a month of data.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e0e34526bf572a68d185a57984cd7c4dd\">\u003Cstrong>Limited integrations:\u003C/strong> 12 connectors is thin compared to most tools on this list - no SE Ranking, Ahrefs, or TikTok Ads.\u003C/li>\u003Cli data-list-item-id=\"e508a87b31000a40b1f87b37596ce0ba6\">\u003Cstrong>No data blending or custom metrics:\u003C/strong> you can't combine sources into a single blended KPI like ROAS across Meta and Google.\u003C/li>\u003Cli data-list-item-id=\"e8c3d3abd8912c7dd4e30308de004c370\">\u003Cstrong>No dashboards:\u003C/strong> if your clients want an interactive, explorable view rather than a static email, this isn't built for that.\u003C/li>\u003Cli data-list-item-id=\"e8c4eb5f9d9eb31a9a7b6629c0fd30961\">\u003Cstrong>Reports and Alerts are billed separately:\u003C/strong> wanting both means two subscriptions, which adds up faster than a single all-in-one plan.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>MetricsWatch offers separate pricing for Reports and Alerts as of 2026 May, billed monthly or annually (2 months free on annual):\u003C/p>\u003Cp>\u003Cstrong>Reports:\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e0c9cc528d2d2b364022180a683224eb9\">\u003Cstrong>Startup ($49/mo, or $41/mo annual):\u003C/strong> up to 2 reports, unlimited data sources, email delivery.\u003C/li>\u003Cli data-list-item-id=\"e4e5afc99f69f149c76cf0d1d79758e2a\">\u003Cstrong>Pro ($149/mo, or $124/mo annual):\u003C/strong> up to 25 reports, unlimited data sources, priority support.\u003C/li>\u003Cli data-list-item-id=\"e8d76d458f6526494bfbc49f124733bf6\">\u003Cstrong>Agency ($399/mo, or $333/mo annual):\u003C/strong> up to 100 reports, custom integrations, priority support.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Alerts:\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"eff7116db412a95bfb0c8d17bb3879d7d\">\u003Cstrong>Basic ($79/mo, or $66/mo annual):\u003C/strong> 3 custom alerts, 15-minute detection, email notifications.\u003C/li>\u003Cli data-list-item-id=\"e48061823521080ab8c3ce444a453b25c\">\u003Cstrong>Starter ($99/mo, or $83/mo annual):\u003C/strong> 10 custom alerts, 10-minute detection, email and Slack, monthly GA4 reliability report.\u003C/li>\u003Cli data-list-item-id=\"eadba321af7813649d9563ab0d9d3ef06\">\u003Cstrong>Professional ($299/mo, or $249/mo annual):\u003C/strong> 30 custom alerts, 5-minute detection, quarterly GA4 audit, onboarding review.\u003C/li>\u003Cli data-list-item-id=\"efc5b60db0d16b396e77d7bb7e1e3d302\">\u003Cstrong>Enterprise (custom pricing):\u003C/strong> unlimited alerts, dedicated success manager, SSO, 99.9% SLA.\u003C/li>\u003C/ul>\u003Ch2>\u003Cstrong>4. Looker Studio (Data Studio)\u003C/strong>\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for\u003C/strong>: Freelancers and boutique agencies\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/lookerstudio_dashboard_view_0e56370ca1.png\" alt=\"lookerstudio-dashboard-view.png\">\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Google’s free dashboard tool, \u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-alternatives\">Looker Studio\u003C/a>, is a popular choice among marketers — freelancers, and even startup agencies. \u003C/p>\u003Cp>Looker Studio comes with 21 native integrations with Google-based platforms like Google Ads, DV 360, Google Sheets, and Google Analytics. You can also connect to BigQuery, MySQL, and Microsoft SQL servers on Looker.\u003C/p>\u003Cp>Once you connect your data sources, you can use Looker’s drag-and-drop dashboard editor to add:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e0999ebc68ad94827435575bb909d6c12\">Charts, line bars, pie charts, geo maps, area and bubble graphs, data tables, pivot tables\u003C/li>\u003Cli data-list-item-id=\"e0f506daa13004814d2565635b7e3cb12\">Filters and date range controls\u003C/li>\u003Cli data-list-item-id=\"ebfb79567e892e9a0628a55603498ad37\">Links and clickable images\u003C/li>\u003Cli data-list-item-id=\"e0ee0bacc78a8a5b05ed1b7b61d63bea5\">Custom text and images\u003C/li>\u003Cli data-list-item-id=\"eaa251df9da09a988ea624ea1fcadf7bf\">Custom styles and color themes\u003C/li>\u003C/ul>\u003Cp>You can then share the dashboard with your team or client, who can view or edit the dashboard on their end.\u003C/p>\u003Cp>The level of details or customizations you can add to your dashboards depends on how well you know the platform.\u003C/p>\u003Cp>However, \u003Ca href=\"https://whatagraph.com/blog/articles/looker-studio-slow\">Looker Studio can be slow\u003C/a>, clunky, and doesn’t come with customer support (unless you buy the Pro plan). \u003C/p>\u003Cp>It also limits you in the number of sources you can blend together. \u003C/p>\u003Cp>Plus, to connect non-native sources, you need third-party connectors, which you need to buy separately.  \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e208fd301fc79475044b885a6be2886c7\">\u003Cstrong>21 native Google connectors:\u003C/strong> GA4, Google Ads, Search Console, YouTube, Sheets, and more, all free.\u003C/li>\u003Cli data-list-item-id=\"e25bccab8785dbbfe36962cba1e06a015\">\u003Cstrong>1,000+ partner connectors (paid):\u003C/strong> third-party connectors for Meta, LinkedIn, TikTok, and other non-Google platforms.\u003C/li>\u003Cli data-list-item-id=\"e84c5a6e189802ce083545188ba0982cf\">\u003Cstrong>Drag-and-drop report builder:\u003C/strong> charts, geo maps, pivot tables, filters, and custom styling.\u003C/li>\u003Cli data-list-item-id=\"e8cf35ce1331534c42975e917d92f51f0\">\u003Cstrong>Gemini conversational analytics (Pro):\u003C/strong> ask natural-language questions and get help building calculated fields.\u003C/li>\u003Cli data-list-item-id=\"e69598f653cc429f6ded76b097b1af1ca\">\u003Cstrong>Cross data source filtering:\u003C/strong> one filter can control charts pulling from multiple connected sources, even on the free tier.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Looker Studio Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>It's hard to beat free, and for a Google-only stack, Looker Studio does exactly what it needs to. Step outside that stack, though, and the cracks show. \u003C/p>\u003Cp>One \u003Ca href=\"https://www.g2.com/products/data-studio/reviews/data-studio-review-12609555\" target=\"_blank\" rel=\"noopener noreferrer\">G2 reviewer\u003C/a> sums up the cross-platform pain point: \u003C/p>\u003Cp>\u003Ci>\"Blending data from different sources is often a headache. If you want to combine information from two different places (like matching your Facebook Ad spend with your Google Analytics sales), the data blending feature is prone to errors.\" \u003C/i>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/looker_studio_g2_comment_a803e5d3fe.png\" alt=\"looker-studio-g2-comment.png\">\u003C/p>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e995640d87ecaae3f8df1df5b16572f2f\">\u003Cstrong>Free for Google-stack reporting:\u003C/strong> the 21 native connectors cover most of what a Google Ads/GA4 agency needs at no cost.\u003C/li>\u003Cli data-list-item-id=\"e1a721535c15d3f3021fe858edabd694d\">\u003Cstrong>Fast setup:\u003C/strong> drag-and-drop builder gets a basic dashboard running quickly.\u003C/li>\u003Cli data-list-item-id=\"e9e8f61a271601fc27ab0d779c2f72ee0\">\u003Cstrong>Cross-source filtering on the free tier:\u003C/strong> a meaningful upgrade that used to be Pro-only.\u003C/li>\u003Cli data-list-item-id=\"e7c1c0633559c4f862a6c0147531ba175\">\u003Cstrong>Large template library:\u003C/strong> plenty of starting points if you don't want to build from a blank canvas.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"ef042240fd3ed1ea201785fa1038505b9\">\u003Cstrong>Third-party connectors add real cost:\u003C/strong> $20-350/month per non-Google source adds up fast for multi-platform agencies.\u003C/li>\u003Cli data-list-item-id=\"ed9a22f6d0325d1454aa5f74817e9ab33\">\u003Cstrong>No white-label or custom domain on the free tier:\u003C/strong> every report carries Google branding unless you upgrade.\u003C/li>\u003Cli data-list-item-id=\"edb55500a3d12be1fb26a38c2eda883a2\">\u003Cstrong>No linked templates:\u003C/strong> managing dozens of similar client dashboards means editing each one individually.\u003C/li>\u003Cli data-list-item-id=\"ea0794b56766fd6c60f0a52d331ba4a0f\">\u003Cstrong>Connector reliability:\u003C/strong> breakages and slow load times on data-heavy reports are recurring complaints.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Looker Studio Pricing\u003C/strong>\u003C/p>\u003Cp>Looker Studio offers two tiers as of 2026 May:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e4d8f0af2aa4e27a97679fa14c7086a6c\">\u003Cstrong>Free:\u003C/strong> unlimited users, 21 native Google connectors, core reporting, and dashboard builder.\u003C/li>\u003Cli data-list-item-id=\"eb5264b41121e143e776b80c14f17db68\">\u003Cstrong>Pro ($9/user/project/month, billed annually):\u003C/strong> Gemini conversational analytics, scheduled PDF delivery, Google Slides export, mobile app.\u003C/li>\u003C/ul>\u003Cp>Third-party connectors (Meta, LinkedIn, TikTok, etc.) cost an additional $20-350/month each, regardless of tier.\u003C/p>\u003Ch2>\u003Cstrong>5. Funnel.io\u003C/strong>\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for\u003C/strong>: Enterprises with dedicated data scientist teams\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/R0ks_NsEdjM\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/R0ks_NsEdjM\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/funnel-io-alternatives-and-competitors\">Funnel.io\u003C/a> is a data pipeline tool that pulls data from different sources, transforms it, and ships it to data warehouses, visualization tools, or spreadsheets.\u003C/p>\u003Cp>Funnel has over 500 data connectors with major marketing platforms and CRM systems, such as Hubspot, Salesforce, DV360, and more.\u003C/p>\u003Cp>If you don’t see a connector, you can also import your own data using Google Sheets, or request the Funnel team to build one for you.\u003C/p>\u003Cp>Now, let’s say hello to the first elephant in the room. \u003C/p>\u003Cp>Funnel.io offers dashboards to visualize your key metrics. However, these dashboards are pretty basic and there aren’t a lot of customization or white-labeling options available. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/funnel_io_dashboard_view_dec3715439.png\" alt=\"funnel-io-dashboard-view.png\">\u003C/p>\u003Cp>Everything in Funnel runs on a Flexpoints credit system, where every connector, platform account, dashboard, and warehouse destination consumes credits. Agencies with 10+ connectors routinely get pushed toward the $800/month Business tier once Flexpoints run out.\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/case-studies/yourfellow\">One Whatagraph customer\u003C/a> described Funnel as \"two to three times more expensive than Whatagraph\" after switching.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e64ecfbc5b6e9a19b81e1b5f6339afebc\">\u003Cstrong>500+ connectors:\u003C/strong> the deepest connector library on this list, spanning marketing platforms, CRMs, and niche sources.\u003C/li>\u003Cli data-list-item-id=\"eb3048f57bd45e5b3a937819e8be5755c\">\u003Cstrong>Data Explorer:\u003C/strong> a low-code interface for data teams to blend, transform, and organize raw data before data visualization.\u003C/li>\u003Cli data-list-item-id=\"eea5c53e43e58dde238d74df2dbfb34ed\">\u003Cstrong>Funnel Measure (add-on):\u003C/strong> marketing mix modeling (MMM) and multi-touch attribution (MTA), starting around $2,250/month for $500K-$1M in monthly ad spend.\u003C/li>\u003Cli data-list-item-id=\"eef6d321aab98391a71bcbb76e95d5f36\">\u003Cstrong>Data Chat:\u003C/strong> conversational AI for data exploration, now with Thinking and Fast response modes.\u003C/li>\u003Cli data-list-item-id=\"e7bf73decaeb938fc313f92a429ddd220\">\u003Cstrong>Warehouse destinations:\u003C/strong> BigQuery, Snowflake, Redshift, and Azure - but only on the Business tier and above.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Funnel Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>Where Funnel earns its reputation is data transformation - reviewers consistently call out how much control the “Data Explorer” gives technical teams. The recurring complaint is the cost. \u003C/p>\u003Cp>As \u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-1247792\" target=\"_blank\" rel=\"noopener noreferrer\">Raza R.\u003C/a> said, \u003Ci>\"It's a bit more expensive than competitors. Could do much better if subscription prices are reconsidered.\"\u003C/i>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/funnel_io_g2_comment_1_c807fd9d5a.png\" alt=\"funnel-io-g2-comment-1.png\">\u003C/p>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e481fd69110dba389973cd5b763a4f4d5\">\u003Cstrong>Largest connector library available:\u003C/strong> 500+ sources cover virtually any platform an enterprise might need.\u003C/li>\u003Cli data-list-item-id=\"e406aeffa72eebb36dee844186e8f847a\">\u003Cstrong>Powerful data transformation:\u003C/strong> the Data Explorer gives data teams genuine control over raw data before it's visualized.\u003C/li>\u003Cli data-list-item-id=\"e196fc18edd14a4c78c76ac25a6b4edcd\">\u003Cstrong>Native MMM/MTA via Funnel Measure:\u003C/strong> no other tool on this list offers attribution modeling at this depth.\u003C/li>\u003Cli data-list-item-id=\"efd297f24bcb3e6003ec94487f55b240f\">\u003Cstrong>Fast, responsive support:\u003C/strong> consistently praised in user reviews for resolving setup issues quickly.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e71c7e7ebc1df6e531e91667b9cdbdad0\">\u003Cstrong>Flexpoints pricing is unpredictable:\u003C/strong> the $200/month headline rarely reflects real-world cost once connectors, accounts, and dashboards are factored in.\u003C/li>\u003Cli data-list-item-id=\"ec52bd4ab8001f3ad1f2fd1dcc07cff3d\">\u003Cstrong>No free plan:\u003C/strong> Funnel removed its free tier in December 2025 with no equivalent replacement.\u003C/li>\u003Cli data-list-item-id=\"e3c0da64ce737e8abf714b7e6f0038365\">\u003Cstrong>Warehouse export requires a Business tier:\u003C/strong> BigQuery and Snowflake connectivity starts at $800/month minimum.\u003C/li>\u003Cli data-list-item-id=\"ece83a25487bbc7bfa667dad5ac06b660\">\u003Cstrong>Steep learning curve:\u003C/strong> the Flexpoints model and data transformation tools take real time to learn.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Funnel.io Pricing\u003C/strong>\u003C/p>\u003Cp>Funnel.io offers three core plans, all consuming Flexpoints credits for connectors, accounts, dashboards, and destinations:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e0d9130cec982d05a4d3f18d39c0438e9\">\u003Cstrong>Starter ($200/month headline):\u003C/strong> 121 connectors, Funnel Dashboards, reporting to Looker Studio, Google Sheets, or Excel only. No warehouse export.\u003C/li>\u003Cli data-list-item-id=\"e38253ad35eb1c541d55767c00cdc207e\">\u003Cstrong>Business ($800/month headline):\u003C/strong> 579 connectors, advanced Data Hub, 6 reporting destinations (adds Power BI, Tableau, Looker), 26 export destinations including BigQuery and Snowflake.\u003C/li>\u003Cli data-list-item-id=\"e37efb8336db6c1d118dab00e489cc0b8\">\u003Cstrong>Enterprise (custom pricing):\u003C/strong> 590 connectors, enterprise governance, 27 export destinations, custom data integrations.\u003C/li>\u003C/ul>\u003Cp>Funnel Measure (MMM/MTA add-on, available on Business and Enterprise): starts around $2,250/month for accounts with $500K-$1M in monthly ad spend, scaling with spend tier.\u003C/p>\u003Ch2>\u003Cstrong>6. Geckoboard\u003C/strong>\u003C/h2>\u003Cp>\u003Cstrong>Best for:\u003C/strong> Operations, sales, and support teams that want live KPIs on a shared screen\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/_dW8vkjvzaI\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/_dW8vkjvzaI\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/geckoboard-alternatives-and-competitors\">Geckoboard\u003C/a> is built around a specific use case: getting a handful of key metrics visible on a TV screen or shared dashboard in real time, with minimal setup.\u003C/p>\u003Cp>It's a strong fit for that exact use case and a weaker fit for client-facing marketing reporting. There's no custom data blending, no custom metrics or dimensions, and no way to ship data to a warehouse.\u003C/p>\u003Cp>Geckoboard connects to 90+ data sources across customer service, sales, finance, and marketing platforms, and its KPI notifications send a Slack or Teams alert the moment a metric crosses a threshold.\u003C/p>\u003Cp>Once you connect your data, you can create three main types of dashboards:\u003C/p>\u003Col>\u003Cli data-list-item-id=\"ec6256d3c240a6fba9c9b179f127124bf\">A blank dashboard (similar to Whatagraph’s)\u003C/li>\u003Cli data-list-item-id=\"e06fab41e40fea69ae02d86d5f1eaa5a3\">TV dashboards for internal presentations\u003C/li>\u003Cli data-list-item-id=\"e36f2f6fed08f79c2237cbf2e24b0474c\">Mobile dashboards\u003C/li>\u003C/ol>\u003Cp>The dashboards are fairly static, with limited customization compared to a true reporting platform.\u003C/p>\u003Cp>In 2026, Geckoboard shipped its first new visualization type in years (stacked column charts) and added an official Microsoft Teams integration, rounding out its sharing options to Slack, Teams, and email.\u003C/p>\u003Cp>\u003Cstrong>Key Features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e66a9f04dae6067a87a1db2c4d7ece234\">\u003Cstrong>90+ integrations:\u003C/strong> spans customer service, sales, finance, and eCommerce tools like Shopify, Stripe, Intercom, and Pipedrive.\u003C/li>\u003Cli data-list-item-id=\"e16332428bd9022be3c01b0ea89027881\">\u003Cstrong>TV and mobile dashboards:\u003C/strong> purpose-built for shared screens in an office or warehouse floor.\u003C/li>\u003Cli data-list-item-id=\"e873da3e8a08ccf37f19f800efe5e2e6c\">\u003Cstrong>KPI notifications:\u003C/strong> Slack and Teams alerts when a metric trends up or down past a threshold.\u003C/li>\u003Cli data-list-item-id=\"e6886a005df1af4ca15a83a50df02fb62\">\u003Cstrong>Stacked column charts:\u003C/strong> new in April 2026, the first new visualization type shipped in years.\u003C/li>\u003Cli data-list-item-id=\"e8f34d19a97c29d83f0aa9cd530b521cc\">\u003Cstrong>Scheduled snapshots:\u003C/strong> automated dashboard snapshots posted to Slack, Teams, or email.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Geckoboard Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>If \"fast and simple\" is the goal, Geckoboard delivers - reviewers regularly praise how little setup time it takes to get a screen live. \u003C/p>\u003Cp>The trade-off shows up once you need something more specific. One \u003Ca href=\"https://www.capterra.com/p/153066/Geckoboard/#Capterra___7004657/\" target=\"_blank\" rel=\"noopener noreferrer\">Capterra reviewer\u003C/a> notes: \u003Ci>\"Sometimes we struggle to get the exact metrics we want from the prebuilt widgets.\"\u003C/i>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/geckoboard_capterra_comment_1_499d425b46.png\" alt=\"geckoboard-capterra-comment-1.png\">\u003C/p>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e31b7956ad76a342e3e2ac7061fdba267\">\u003Cstrong>Fast setup for live KPI screens:\u003C/strong> genuinely the simplest option here if your need is exactly \"metrics on a TV.\"\u003C/li>\u003Cli data-list-item-id=\"e9782f749714a4f3fe10fef562656f475\">\u003Cstrong>Broad integration coverage:\u003C/strong> 90+ sources span well beyond marketing into sales, support, and finance.\u003C/li>\u003Cli data-list-item-id=\"e84d5b27bfeec137707c3bc085a82edc4\">\u003Cstrong>Reliable alerting:\u003C/strong> KPI notifications across Slack, Teams, and email cover most team communication setups.\u003C/li>\u003Cli data-list-item-id=\"e5b7e86142a027ac9c264bb259c089a35\">\u003Cstrong>Strong customer service:\u003C/strong> consistently praised in reviews for responsiveness.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e0de2e108324923d86cbcae71101bb88a\">\u003Cstrong>No custom data blending or metrics:\u003C/strong> you can't build a calculated KPI like blended ROAS across two ad platforms.\u003C/li>\u003Cli data-list-item-id=\"e39333ee17662da7f3d6751aa00f53e78\">\u003Cstrong>No white-label or custom domain:\u003C/strong> not built for agencies sending reports under their own brand.\u003C/li>\u003Cli data-list-item-id=\"e0cf99d2770d331fc9d4a2d83fa5cb69e\">\u003Cstrong>Pricing scales by dashboards and editors:\u003C/strong> add-on costs for extra dashboards, editors, and screens add up quickly past the entry tier.\u003C/li>\u003Cli data-list-item-id=\"e89529da6283b211bee79bd053af2da54\">\u003Cstrong>No data warehouse export:\u003C/strong> data stays inside Geckoboard - there's no path to BigQuery or similar.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Geckoboard Pricing\u003C/strong>\u003C/p>\u003Cp>Geckoboard’s pricing is based on the number of dashboards and the number of users.\u003C/p>\u003Cp>There are four pricing plans:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"eeb3bd14764b50b518c005f47e891a23c\">\u003Cstrong>Essentials ($119/month):\u003C/strong> 3+ dashboards, 1+ editors, unlimited viewers, all 90+ integrations, real-time data, Slack/Teams/email snapshots, mobile access.\u003C/li>\u003Cli data-list-item-id=\"e6b4e1e11474125d0de810ddc74f02bed\">\u003Cstrong>Core ($175/month):\u003C/strong> 20 dashboards, multiple editors and viewers, up to 3 TV displays.\u003C/li>\u003Cli data-list-item-id=\"e5c8501d5629d0a78b3a47b7935a7b978\">\u003Cstrong>Pro ($319/month):\u003C/strong> 50 dashboards, expanded editor/viewer limits, advanced theming.\u003C/li>\u003Cli data-list-item-id=\"efd482283f875d5a8147c528b78759921\">\u003Cstrong>Enterprise (custom pricing):\u003C/strong> SSO, user management API, audit logs, dedicated support manager, full onboarding.\u003C/li>\u003C/ul>\u003Cp>Extra dashboards, editors, and TV screens beyond plan limits cost $20-24 each per month.\u003C/p>\u003Ch2>\u003Cstrong>7. Klipfolio\u003C/strong>\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for\u003C/strong>: Large data teams at companies and large agencies\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/klipfolio_2547d5fe7e.png\" alt=\"klipfolio.png\">\u003Cbr> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/klipfolio-alternatives-and-competitors\">Klipfolio\u003C/a> is a data analytics and business intelligence tool in one. It offers two key products:\u003C/p>\u003Col>\u003Cli data-list-item-id=\"ee55c032ce6a4706c9b63c4630ed716b9\">\u003Cstrong>PowerMetrics\u003C/strong>: Suitable for data teams at large companies, this is a data analytics solution to centralize, standardize, and share accurate metrics throughout the organization. Non-data teams can then use these certified metrics for their dashboards and reporting needs.\u003Cbr> \u003C/li>\u003Cli data-list-item-id=\"ecdf159c235ed74a8a7b0de012ba556da\">\u003Cstrong>Klips\u003C/strong>: These are your regular data visualization dashboards and reports. Klips integrates with 130+ platforms and you can also use a Rest/URL option for custom integrations.\u003C/li>\u003C/ol>\u003Cp>PowerMetrics is the “data heart” of Klipfolio. With it, you can not only connect all your data sources, but also:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"ea3d3b85eee97ff38da91a1da8802f78c\">Create a curated metric catalog for other business teams with access control and governance features\u003C/li>\u003Cli data-list-item-id=\"e1563e9fc221c6d6be2205fb7c606a333\">Enable self-serve analysis and AI insights\u003C/li>\u003Cli data-list-item-id=\"e1dd9ddeb0afad66e41c8dfc975202263\">Store data in one place—either in your data warehouse, semantic layer, or in PowerMetrics itself\u003C/li>\u003Cli data-list-item-id=\"e7165fda058f4b553089de3259dbf3c9f\">Share transformed and unified metrics with anyone in the organization\u003C/li>\u003C/ul>\u003Cp>All this is designed to speed up decision-making and reduce ad hoc requests to data teams—if you have a dedicated data team in the first place.\u003C/p>\u003Cp>However, when it comes to creating dashboards, Klipfolio also comes with a steep learning curve requiring CSS skills to customize your dashboard themes. \u003C/p>\u003Cp>The number of dashboards you can have depends on your pricing plan. \u003C/p>\u003Cp>The third thing we don’t like is that you need to configure Klips in different environment, outside the dashboard. \u003C/p>\u003Cp>Whatagraph still remains undefeated in terms of user-friendliness.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e6c137a20543d3821dac515a9169724de\">\u003Cstrong>130+ integrations:\u003C/strong> covers warehouses, SQL databases, file-sharing services, and major marketing platforms.\u003C/li>\u003Cli data-list-item-id=\"e2e125affccbd969b0cf3e5845015bde9\">\u003Cstrong>PowerMetrics:\u003C/strong> a governed metric catalog with access control, letting non-technical teams use certified metrics without rebuilding them.\u003C/li>\u003Cli data-list-item-id=\"e037305ba7f931954125e47dbbc1ccf4b\">\u003Cstrong>PowerMetrics MCP Server (Beta):\u003C/strong> connects Claude, ChatGPT, and other AI tools to the governed metric catalog rather than raw connector data.\u003C/li>\u003Cli data-list-item-id=\"ea14ed040392e6f0da15447d3e0e07d56\">\u003Cstrong>AI Insights with goal tracking:\u003C/strong> monitor progress against targets and surface at-risk goals automatically.\u003C/li>\u003Cli data-list-item-id=\"e49b983c31012b01cab68d923a3965cda\">\u003Cstrong>Custom viewer permissions:\u003C/strong> grant specific users the ability to manage viewer seats without full admin access - useful for agencies with self-service client accounts.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Klipfolio Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>The integration depth is what keeps users around - 130+ sources with real flexibility in how data gets organized. \u003C/p>\u003Cp>That flexibility comes at a cost in setup time, and support hasn't always kept pace. \u003C/p>\u003Cp>\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-10028175\" target=\"_blank\" rel=\"noopener noreferrer\">Jennifer B.\u003C/a> summed it up bluntly: \u003Ci>\"Every time I contact support, I get the impression that I am bothering them.\"\u003C/i>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/klipfolio_g2_comment_1_775f77d498.png\" alt=\"klipfolio-g2-comment-1.png\">\u003C/p>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e647095f2cf6b599dae6fe77b72f3ad75\">\u003Cstrong>Governed metrics via PowerMetrics:\u003C/strong> reduces the risk of different teams calculating the same KPI differently.\u003C/li>\u003Cli data-list-item-id=\"e35921a689b93217826ca71ddba48f4a5\">\u003Cstrong>MCP support in beta:\u003C/strong> connects to a governed metric layer rather than raw API data, closer to how Whatagraph's MCP works.\u003C/li>\u003Cli data-list-item-id=\"e7503fb30f12df6646d27f8cf139e66ce\">\u003Cstrong>Deep integration library:\u003C/strong> 130+ sources plus REST/URL options for custom connections.\u003C/li>\u003Cli data-list-item-id=\"e7759d8c080ef18fd84a20bbe17de3173\">\u003Cstrong>Strong customer support reputation:\u003C/strong> repeatedly praised in reviews for responsiveness.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"ea8c5108969c412d86bcfc6ede7f0f58a\">\u003Cstrong>Steep learning curve:\u003C/strong> CSS knowledge is needed to customize dashboard themes properly.\u003C/li>\u003Cli data-list-item-id=\"e4d3721aa386f0f11c3f16ce8b3b2370f\">\u003Cstrong>Dashboard limits are restrictive:\u003C/strong> the entry Base tier allows just 3 dashboards, which most teams outgrow immediately.\u003C/li>\u003Cli data-list-item-id=\"e230537ace3b8774f33328315858c94ef\">\u003Cstrong>Klips and PowerMetrics are separate products:\u003C/strong> priced and managed independently, which adds complexity if you need both.\u003C/li>\u003Cli data-list-item-id=\"ee85810e5f9857e6e183b6e2a67f5d527\">\u003Cstrong>White-labeling is expensive:\u003C/strong> full branding removal requires either the $420+/month Agency Pro tier or a $299/month add-on.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pricing:\u003C/strong>\u003C/p>\u003Cp>Klipfolio separates its pricing plans for businesses and agencies.\u003C/p>\u003Cp>The business plans are:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e13c64b222c563acfc530731bdbb78ac5\">\u003Cstrong>Base ($90/month):\u003C/strong> 3 dashboards, 130+ integrations, 4-hour refresh, unlimited users.\u003C/li>\u003Cli data-list-item-id=\"e2fdac2b73d7b5e8a11c6f9cf3205ac89\">\u003Cstrong>Grow ($190/month):\u003C/strong> 15 dashboards, 1-hour refresh.\u003C/li>\u003Cli data-list-item-id=\"ef530f5a60e6593ca77a8cd4f097c2e5a\">\u003Cstrong>Team ($350/month):\u003C/strong> 30 dashboards, 15-minute refresh.\u003C/li>\u003Cli data-list-item-id=\"e07caea05cd081a7a2e65f3987151a363\">\u003Cstrong>Team+ ($690/month):\u003C/strong> 60 dashboards, up-to-the-minute refresh, priority support, custom onboarding.\u003C/li>\u003C/ul>\u003Cp>Klipfolio agency plans:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"ebd87cdcf5f9cf75b16ac2eff07937ee6\">\u003Cstrong>Agency Lite ($190/month):\u003C/strong> 20 dashboards, 20 clients, 1-hour refresh.\u003C/li>\u003Cli data-list-item-id=\"e9aebfc454e08045c4bf63642dfd97a44\">\u003Cstrong>Agency Pro ($420/month):\u003C/strong> 40 dashboards, 40 clients, 30-minute refresh.\u003C/li>\u003Cli data-list-item-id=\"e25cf5447d0418a3c929e1c4b54b3b10d\">\u003Cstrong>Agency Premier ($1,025/month):\u003C/strong> 70 dashboards, 70 clients, 30-minute refresh.\u003C/li>\u003C/ul>\u003Cp>Full white-label is included only on Pro and Premier; a $299/month White-Label Bundle add-on is available on lower tiers.\u003C/p>\u003Cp>Plus, PowerMetrics is available as a separate product: Professional at $300/month for 10 users and unlimited metrics; Enterprise custom-priced.\u003C/p>\u003Ch2>\u003Cstrong>8. Domo\u003C/strong>\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for\u003C/strong>: Data teams and tech-savvy marketing teams\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/domo_8661b181e5.png\" alt=\"domo.png\">\u003C/p>\u003Cp>Domo is a cloud-based BI platform built to be a single data hub across an entire organization - sales, marketing, finance, HR, and engineering all pulling from the same connected data.\u003C/p>\u003Cp>With over 1,000 connectors and support for both pre-built and custom apps, it's genuinely versatile, but that versatility comes with real technical overhead. This makes Domo’s top dashboard customization features available only to true experts.\u003C/p>\u003Cp>Also, sharing dashboards and cards with clients can be challenging, as there’s no option to see how the dashboard looks from the end-user perspective.\u003C/p>\u003Cp>The most significant recent update is Domo's MCP Server, which connects Domo's enterprise data and workflows to external AI platforms. \u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e24d5efa288aa430e493b8ec959c9790f\">\u003Cstrong>1,000+ connectors:\u003C/strong> on-premise and cloud connectors spanning virtually every major business function.\u003C/li>\u003Cli data-list-item-id=\"eca4a305a45cd82a6cc9db20153170696\">\u003Cstrong>Domo MCP Server:\u003C/strong> connects enterprise data and workflows to Claude, ChatGPT, and other AI platforms, backed by Domo's governance layer.\u003C/li>\u003Cli data-list-item-id=\"e73cb24a9b6fbf633c723649e53818198\">\u003Cstrong>AI Agent Builder and AI Toolkits:\u003C/strong> build custom AI agents on top of governed Domo data.\u003C/li>\u003Cli data-list-item-id=\"e3d569c64cb927d971bf0883c92bbe9a3\">\u003Cstrong>Drag-and-drop app and dashboard builder:\u003C/strong> pre-built, low-code, or full-code options depending on technical skill.\u003C/li>\u003Cli data-list-item-id=\"e4e528f31096e7533edacb57771af62b9\">\u003Cstrong>Embedded analytics:\u003C/strong> build customer-facing analytics products on top of Domo data.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Domo Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>For teams that need to unify data across departments, Domo's breadth is the draw - reviewers point to it as a genuine \"data empowerment\" shift for their org. Smaller teams feel the cost more. \u003C/p>\u003Cp>As \u003Ca href=\"https://www.g2.com/products/domo/reviews/domo-review-12676104\" target=\"_blank\" rel=\"noopener noreferrer\">Anuj T.\u003C/a> put it: \u003Ci>\"One downside of Domo is its relatively high cost compared to other BI tools, which can be a concern for smaller teams.\"\u003C/i>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/domo_g2_comment_1_846d0d4e42.png\" alt=\"domo-g2-comment-1.png\">\u003C/p>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e5614fc6572522e027b852eb87467b828\">\u003Cstrong>Enterprise-grade MCP:\u003C/strong> Domo's AI connection is backed by governance and semantic layer controls, not a lightweight bolt-on.\u003C/li>\u003Cli data-list-item-id=\"e78b61817a648c51848cb18202d8c5b80\">\u003Cstrong>Extremely broad connector coverage:\u003C/strong> 1,000+ sources cover nearly any data source an enterprise might need.\u003C/li>\u003Cli data-list-item-id=\"e10c094e58f4e97dd55c8cb1233a0d5f0\">\u003Cstrong>Versatile across departments:\u003C/strong> one platform serving sales, marketing, finance, and ops reduces tool sprawl.\u003C/li>\u003Cli data-list-item-id=\"eb1daa005ea52b88e265036cba13826a5\">\u003Cstrong>Real-time data access:\u003C/strong> dashboards refresh continuously rather than on a fixed schedule.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e77c85f31e86a448f677be952144836c9\">\u003Cstrong>No public pricing:\u003C/strong> every deal requires a sales conversation, making it hard to budget without a quote.\u003C/li>\u003Cli data-list-item-id=\"e26aca59e78d2d47a3764410c94f8934d\">\u003Cstrong>Steep learning curve:\u003C/strong> despite a clean interface, advanced customization often needs SQL knowledge.\u003C/li>\u003Cli data-list-item-id=\"eeb54788e59c636644b78d6fad6c4c4c8\">\u003Cstrong>High cost for smaller teams:\u003C/strong> even small deployments commonly run $2,000-4,000/month based on third-party deal data.\u003C/li>\u003Cli data-list-item-id=\"ece32c0e79265bd71e4a36129ca0fdda5\">\u003Cstrong>Not built for client-facing reporting:\u003C/strong> no white-labeling or multi-client management designed for agency use.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Domo Pricing\u003C/strong>\u003C/p>\u003Cp>Domo doesn't publish pricing publicly. But based on third-party deal data, small teams typically pay $2,000-4,000/month, with enterprise deployments running well into five and six figures annually.\u003C/p>\u003Cp>The pricing is based on the overall usage of the platform and factors such as data storage, data refresh rates, the number of users, the volume of data queries, etc. \u003C/p>\u003Cp>Newly registered users get a 30-day trial.\u003C/p>\u003Ch2>\u003Cstrong>9. Databox\u003C/strong>\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for\u003C/strong>: Boutique agencies and small businesses\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/VgTaU9QZ5vQ\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/VgTaU9QZ5vQ\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/databox-alternatives-and-competitors\">Databox\u003C/a> is a data reporting and analytics platform for growing businesses.\u003C/p>\u003Cp>You can integrate with 100+ software tools, and bring in custom data through Google Sheets or Excel.\u003C/p>\u003Cp>Then, you can visualize this data directly on Databox using pre-built metrics and templates.\u003C/p>\u003Cp>The most notable addition is “Genie”, Databox’s AI analyst: ask a plain-language business question and get a visual answer with an explanation. MCP access is also included on every plan, including the free tier. \u003C/p>\u003Cp>The trade-off is that Databox dashboards aren't linked, so editing dozens of similar client dashboards still means editing them one by one.\u003C/p>\u003Cp>On Whatagraph, you can edit them in one go, saving you massive time.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e6304803faa63cff0105b75191aa7e60e\">\u003Cstrong>100+ integrations:\u003C/strong> plus custom data import via Google Sheets or Excel.\u003C/li>\u003Cli data-list-item-id=\"e6614fb02dd5e5e7c6975907f4f2a0e6e\">\u003Cstrong>Genie AI Analyst:\u003C/strong> plain-language questions return visual answers with explanations, available on Growth plan and above.\u003C/li>\u003Cli data-list-item-id=\"e358ba0cfde39eeabe849b19e8388033d\">\u003Cstrong>MCP access on all plans, including free:\u003C/strong> connect Claude or ChatGPT to query your Databox data directly.\u003C/li>\u003Cli data-list-item-id=\"e94ec56c8f97d1466829d94eed78bb33c\">\u003Cstrong>KPI benchmark groups:\u003C/strong> track metrics against saved benchmarks or industry standards over time.\u003C/li>\u003Cli data-list-item-id=\"ec0b4952438a4821be343bc8bf969bcaf\">\u003Cstrong>Agency pricing track:\u003C/strong> separate plans with client account management and lower per-source overage costs than the standard Business track.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Databox Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>The free tier stands out - reviewers note it's genuinely usable, not just a teaser. What frustrates agency users is the lack of linked templates.\u003C/p>\u003Cp>\u003Ca href=\"https://www.g2.com/products/databox-databox/reviews/databox-review-12676478\" target=\"_blank\" rel=\"noopener noreferrer\">Stephanie O.\u003C/a> captured the cost of that gap: \u003Ci>\"I wish there was a way that when you change the template, it applies automatically to your current clients, that would save a ton of time.\" \u003C/i>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/databox_g2_comment_1_5d32bee346.png\" alt=\"databox-g2-comment-1.png\">\u003C/p>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"ee9d6a0b098aa27dc44612d1404d59dd5\">\u003Cstrong>MCP on the free plan:\u003C/strong> one of the most accessible AI assistant integrations in this category, with no paid tier required.\u003C/li>\u003Cli data-list-item-id=\"ee5fef1aa1f825d799fab797eddb47254\">\u003Cstrong>Genie AI Analyst:\u003C/strong> a genuinely useful conversational layer for exploring data without dashboard-building.\u003C/li>\u003Cli data-list-item-id=\"e7355948c791386fc47386c02406d9815\">\u003Cstrong>Agency-specific pricing:\u003C/strong> lower overage rates and client account management are not available on the standard Business plans.\u003C/li>\u003Cli data-list-item-id=\"eb2189d5aeb9f7b07b0560107cc947c04\">\u003Cstrong>Usable free tier:\u003C/strong> enough to evaluate the platform before committing.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e209545d9047a02c0820eae76b67a2238\">\u003Cstrong>No linked templates:\u003C/strong> dashboards aren't connected, so updating the structure across many client dashboards means editing each individually.\u003C/li>\u003Cli data-list-item-id=\"e02f7841cfd8ccc2155505bb0d589de2b\">\u003Cstrong>Limited data sources on lower tiers:\u003C/strong> only 3 sources included on Agency Starter and Business Starter - additional sources cost extra.\u003C/li>\u003Cli data-list-item-id=\"e83894e3163c6f649e8e24f23dc0bae22\">\u003Cstrong>White-labeling is a paid add-on:\u003C/strong> $200/month on most plans, only bundled into the $799/month Premium tier.\u003C/li>\u003Cli data-list-item-id=\"ee6a0eab918f1d42e8aaa174751fd7b20\">\u003Cstrong>AI features gated to higher tiers:\u003C/strong> Genie AI Analyst requires the Growth plan ($399/month) or above.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Databox Pricing\u003C/strong>\u003C/p>\u003Cp>Databox has a separate agency pricing track from its standard business plans.\u003C/p>\u003Cp>Databox Business plans:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"ee18015e4b4539ca66a191b8a87436b69\">\u003Cstrong>Free:\u003C/strong> 3 data sources, 1 dashboard, 3 users, 10 custom metrics, daily sync, MCP access.\u003C/li>\u003Cli data-list-item-id=\"eeccf1428a2faaf8bc74a4c8143cde71a\">\u003Cstrong>Professional ($159/month):\u003C/strong> more data sources, unlimited dashboards and users, custom metrics.\u003C/li>\u003Cli data-list-item-id=\"e93856de663e69de8ef3c05cfc4c3cf62\">\u003Cstrong>Growth ($399/month):\u003C/strong> adds Genie AI Analyst, AI summaries, forecasting, and advanced filters.\u003C/li>\u003Cli data-list-item-id=\"ef4ecc6030b7520e3731f6f70d1a31795\">\u003Cstrong>Premium ($799/month):\u003C/strong> 100 data sources, white-labeling, and guided onboarding included.\u003C/li>\u003C/ul>\u003Cp>Databox Agency plans:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e53eb7c8be64727b216b3b58598845ed9\">\u003Cstrong>Agency Starter ($79/month):\u003C/strong> 3 data sources, 10 dashboards, 5 client accounts, hourly sync.\u003C/li>\u003C/ul>\u003Cp>White-labeling and “guided onboarding” are also only available as an add-on on Databox ($200 per month for agencies). In contrast, these are included in all of Whatagraph’s paid pricing plans.\u003C/p>\u003Ch2>10. Cyfe\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for\u003C/strong>: Boutique SEO agencies\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/J-oNiUJPS0Y\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/J-oNiUJPS0Y\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Cyfe is a business dashboard app and reporting platform that helps you easily monitor your business data from one place and make better decisions.\u003C/p>\u003Cp>You can pull data from 100+ integrations including social media, email, SEO, and sales and finance tools. You can also bring in custom data via .CSV, Google Sheets, SQL, private URL, or push API.\u003C/p>\u003Cp>To build visualizations, you can start from their dashboard templates or pre-built widgets. The platform also comes with “Embedded Analytics” where you can take an entire dashboard or a widget and embed it to emails, webpages, or applications.\u003C/p>\u003Cp>The honest assessment for 2026: Cyfe is in maintenance mode. There have been no meaningful product updates in 2025 or 2026; its G2 profile is unclaimed, and integrations like X (Twitter) and Recurly have been deprecated without replacement. It's not a tool to evaluate based on an active roadmap - it's an affordable, functional tool that does what it does, but isn't keeping pace with the market.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e7baf2eb26d7262d8231f7b15180e5f77\">\u003Cstrong>100+ integrations:\u003C/strong> including social, email, SEO, sales, and finance tools, plus custom data via CSV, Google Sheets, SQL, or push API.\u003C/li>\u003Cli data-list-item-id=\"e4180495661380c90cc56336f3d288ea4\">\u003Cstrong>Built-in keyword ranking tool:\u003C/strong> tracks website rankings across Google, Yahoo, and Bing without a separate subscription.\u003C/li>\u003Cli data-list-item-id=\"e4628d6cc8638bef7b3fbd8fc43c364c4\">\u003Cstrong>Embedded analytics:\u003C/strong> embed a full dashboard or individual widget into emails, webpages, or applications.\u003C/li>\u003Cli data-list-item-id=\"e0a6fd72b5a200baae653219253d7b57c\">\u003Cstrong>15-language support:\u003C/strong> including Korean, Turkish, and French\u003C/li>\u003Cli data-list-item-id=\"eead01d123115200f300654990a488632\">\u003Cstrong>TV Mode and public URLs:\u003C/strong> included on all plans alongside custom logo, themes, and SSL domain support.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cyfe Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>At its price point, Cyfe still does the basics well - built-in rank tracking and embedded widgets remain genuinely useful for budget-conscious teams. \u003C/p>\u003Cp>But the silence on development is hard to ignore. There hasn't been a new review since 2023, and the \u003Ca href=\"https://www.g2.com/products/cyfe/reviews/cyfe-review-8525639\" target=\"_blank\" rel=\"noopener noreferrer\">most recent one\u003C/a> is blunt: \u003C/p>\u003Cp>\u003Ci>\"They keep deprecating widgets, i.e., Twitter (X) and Recurly, to name just two. Meanwhile, no new integrations appear. They admit this product is low on their priorities.\"\u003C/i>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/cyfe_g2_comment_1_6e8b1c819e.png\" alt=\"cyfe-g2-comment-1.png\">\u003C/p>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e9ef7b44ffd820a1ea2e515ee4b242a1d\">\u003Cstrong>Built-in rank tracking:\u003C/strong> useful for boutique SEO agencies that don't want a separate Ahrefs or SE Ranking subscription just for rankings.\u003C/li>\u003Cli data-list-item-id=\"e322d8e8802cc1669b876efd6563911fe\">\u003Cstrong>Affordable entry point:\u003C/strong> $29/month is one of the lowest starting prices in this category.\u003C/li>\u003Cli data-list-item-id=\"e8d8593201ba4646c00ec421d01bd9cf1\">\u003Cstrong>Wide language support:\u003C/strong> 15 languages supported, useful for agencies serving non-English-speaking clients.\u003C/li>\u003Cli data-list-item-id=\"e1fa0de09a6edcb2cbfc3d7b651aed707\">\u003Cstrong>Embedded analytics:\u003C/strong> flexible delivery options beyond a standalone dashboard.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e4f87f007c9bc6eed0d961740bedb4318\">\u003Cstrong>Maintenance mode:\u003C/strong> no meaningful product development in 2025-2026, and some integrations have been deprecated without replacement.\u003C/li>\u003Cli data-list-item-id=\"e2a5052688505508b741d2faf339a20c7\">\u003Cstrong>No centralized data management:\u003C/strong> each widget connects to its own source individually rather than pulling from a shared data layer.\u003C/li>\u003Cli data-list-item-id=\"ebc7be00663b0b4338a2d633324c08c07\">\u003Cstrong>No master templates:\u003C/strong> there's no way to duplicate a dashboard structure for a new client - each one is built from scratch.\u003C/li>\u003Cli data-list-item-id=\"efca5f2bf0a8094cafddad9ec2770e88b\">\u003Cstrong>No advanced data transformation:\u003C/strong> no custom blends, calculated fields, or warehouse export.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cyfe Pricing\u003C/strong>\u003C/p>\u003Cp>Cyfe offers five pricing plans as of May 2026:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"eb65b0651b3e4fc8d4a894b23726656a7\">\u003Cstrong>Starter ($29/month):\u003C/strong> 2 dashboards, 1 user.\u003C/li>\u003Cli data-list-item-id=\"ed558145033cccaaeb9950ee24e211724\">\u003Cstrong>Standard ($49/month):\u003C/strong> 5 dashboards, 2 users.\u003C/li>\u003Cli data-list-item-id=\"e6638ffbbd6380a31b725a4f7b34f7899\">\u003Cstrong>Pro ($79/month):\u003C/strong> 10 dashboards, 5 users.\u003C/li>\u003Cli data-list-item-id=\"ebaa9b4a531fc45bb9d356795c6ba7f44\">\u003Cstrong>Premier ($129/month):\u003C/strong> 20 dashboards, unlimited users.\u003C/li>\u003Cli data-list-item-id=\"ed5324d433be8ce61ebac73a862e01beb\">\u003Cstrong>Agency ($200+/month):\u003C/strong> 100 dashboards, 15 users, 10 clients, white-labeling features.\u003C/li>\u003C/ul>\u003Ch2>\u003Cstrong>11. Tableau\u003C/strong>\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for\u003C/strong>: Data teams at large enterprises\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/tableau_interface_70efb7fd60.png\" alt=\"tableau-interface.png\">\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/tableau-reporting-tools\">Tableau\u003C/a> is an AI-powered business intelligence and \u003Ca href=\"https://whatagraph.com/blog/articles/best-marketing-analytics-tools\">marketing analytics tool\u003C/a>. It offers business forecasts, analyzes strategies, and allows for data-driven decisions.\u003C/p>\u003Cp>You can use the drag-and-drop builder to choose from various chart types, color palettes, and formatting options to create interactive dashboards without extensive technical expertise. \u003C/p>\u003Cp>Marketers can perform complex data analysis, uncover trends, and identify opportunities for optimization using features such as trend lines, forecasting, and clustering.\u003C/p>\u003Cp>Tableau offers an AI layer, but only through Tableau Next, a separate bundle add-on. A more accessible addition is Tableau Pulse's \"Pace to Goal\" insight, which calculates whether you're on track to hit a target by the end of a period - useful for budget pacing.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"ed686adf2b91686569ca947744cff02c0\">\u003Cstrong>90+ integrations:\u003C/strong> spanning databases, cloud platforms, and major marketing sources.\u003C/li>\u003Cli data-list-item-id=\"e15f72906d6a8a536bdb6db88cda4cfd9\">\u003Cstrong>Drag-and-drop dashboard interface:\u003C/strong> a wide range of chart types without requiring code.\u003C/li>\u003Cli data-list-item-id=\"e1b84eda53b20492432b6e20f1db3fa21\">\u003Cstrong>Advanced statistical analysis:\u003C/strong> trend lines, forecasting, clustering, and predictive modeling built in.\u003C/li>\u003Cli data-list-item-id=\"e30ccb5db7b721d15f74f0da386e00d5a\">\u003Cstrong>Tableau Pulse:\u003C/strong> proactive KPI digests sent to Slack, Teams, or email, now with Pace to Goal insight.\u003C/li>\u003Cli data-list-item-id=\"e38be226a7869ca0e12bfb296c6593f74\">\u003Cstrong>Tableau Concierge (Tableau Next only):\u003C/strong> conversational AI for building calculations and visualizations - requires the separate Tableau+ bundle.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Tableau Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>Reviewers consistently rank Tableau among the most capable tools for genuine statistical analysis - this isn't a basic dashboard builder, and it shows.\u003C/p>\u003Cp>The cost of that depth is speed - Tableau is known to perform slowly with larger datasets.\u003C/p>\u003Cp>One \u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-12784839\" target=\"_blank\" rel=\"noopener noreferrer\">G2 reviewer\u003C/a> notes: \u003Ci>\"Sometimes Tableau can feel a bit slow with very large datasets, and some advanced features have a learning curve.\"\u003C/i>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/tableau_g2_comment_1_85d21eb231.png\" alt=\"tableau-g2-comment-1.png\">\u003Cbr>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e6c7029f8d3bc78d7049d10d381dd2849\">\u003Cstrong>Genuinely powerful analytics:\u003C/strong> statistical and predictive capabilities go well beyond standard dashboarding tools.\u003C/li>\u003Cli data-list-item-id=\"e3075225e469a42e14b4777b42acb5a35\">\u003Cstrong>Strong customer support:\u003C/strong> training, consulting, and technical support are included to help with implementation.\u003C/li>\u003Cli data-list-item-id=\"eccc27288d576a28def97524509c9fea7\">\u003Cstrong>Pulse digests reduce dashboard-checking:\u003C/strong> proactive KPI alerts via Slack or Teams mean less manual monitoring.\u003C/li>\u003Cli data-list-item-id=\"e6e0acbae29d0a9de8d1bbd3f17a66a96\">\u003Cstrong>Mature, well-documented platform:\u003C/strong> extensive community and Microsoft-style ecosystem of resources.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"eaee6ad333f422e241514a0cf2e0b879f\">\u003Cstrong>Expensive at scale:\u003C/strong> per-user pricing across Creator, Explorer, and Viewer tiers adds up quickly for larger teams.\u003C/li>\u003Cli data-list-item-id=\"ef5b5cc1efafe25733fe4794e2ce4f4a5\">\u003Cstrong>AI features require a separate bundle:\u003C/strong> Concierge isn't included in standard Tableau Cloud or Server pricing.\u003C/li>\u003Cli data-list-item-id=\"e15b09d9f44c86aa889717c65afdd1491\">\u003Cstrong>Data cleaning happens outside Tableau:\u003C/strong> preprocessing must be done beforehand - Tableau doesn't handle data cleaning natively.\u003C/li>\u003Cli data-list-item-id=\"e427724ee2e033514d80dd6b6f1c4e235\">\u003Cstrong>Slow with large datasets:\u003C/strong> load times increase noticeably as data volume grows.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Tableau Pricing\u003C/strong>\u003C/p>\u003Cp>Tableau offers three pricing plans:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"ee408bb8f21d6af66e1f8ca91e0f52df6\">\u003Cstrong>Viewer ($15/user/month):\u003C/strong> view and interact with published dashboards only.\u003C/li>\u003Cli data-list-item-id=\"eed38f63db6b28083b0d8b87b47f68081\">\u003Cstrong>Explorer ($42/user/month):\u003C/strong> edit dashboards and limited data source creation.\u003C/li>\u003Cli data-list-item-id=\"e60aec07b38dfb18142c7930693a33fe4\">\u003Cstrong>Creator ($75/user/month):\u003C/strong> full authoring, Tableau Desktop, and Prep Builder - at least one Creator license is required per deployment.\u003C/li>\u003C/ul>\u003Cp>Tableau Cloud Enterprise Edition adds governance and advanced management features at roughly double the Standard rate: Viewer $35, Explorer $70, Creator $115/user/month.\u003C/p>\u003Ch2>\u003Cstrong>12. Microsoft Power BI\u003C/strong>\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for\u003C/strong>: Business analysts in SMBs and freelancers\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/microsoft_power_bi_interface_d670f1aa38.png\" alt=\"microsoft-power-bi-interface.png\">\u003C/p>\u003Cp>Microsoft Power BI is a business intelligence software suite that includes apps, services, and \u003Ca href=\"https://whatagraph.com/blog/articles/marketing-data-connectors\">data connectors\u003C/a>. It is a cloud-based dashboard tool that you can use to combine data from multiple sources into a single data set.\u003C/p>\u003Cp>It connects to a range of data sources, including Microsoft products (such as Dynamics 365 and Azure), databases (SQL Server, Oracle, MySQL, etc.), cloud services (Google Analytics, Salesforce, etc.), and many others.\u003C/p>\u003Cp>It's a genuinely capable analytics tool, but it's built for data analysts working inside the Microsoft ecosystem, not for marketers who want a fast, branded client report.\u003C/p>\u003Cp>An interesting Power BI feature is natural language querying. You can ask questions about your data in plain language and the tool answers by giving you relevant visualizations and insights.\u003C/p>\u003Cp>The catch is that the AI layer, Copilot, isn't included in the base Pro license - it requires either a Premium Per User license or Fabric capacity, both of which cost meaningfully more.\u003C/p>\u003Cp>Although a capable data analysis tool, Power BI has an even steeper learning curve than Looker Studio.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e854eda5c6e7801efc4158f6403d8f214\">\u003Cstrong>100+ integrations:\u003C/strong> spans Microsoft products, databases, and major marketing and CRM platforms, eg, HubSpot.\u003C/li>\u003Cli data-list-item-id=\"e921c295d9b2c18a41eaa9e7527bd0d41\">\u003Cstrong>Power BI Copilot:\u003C/strong> natural language querying, DAX formula generation, and AI-written narrative summaries - available only on Premium Per User or Fabric capacity, not on base Pro.\u003C/li>\u003C/ul>\u003Cp>Power BI's narrative summaries aim to solve exactly the problem \u003Ca href=\"https://www.linkedin.com/in/janetmesh\">Janet Mesh\u003C/a>, CEO and Co-Founder at \u003Ca href=\"http://www.aimtal.com/\">Aimtal\u003C/a>, flags as one of the most common reporting mistakes: \u003C/p>\u003Cp>\u003Ci>\"One of the biggest mistakes that marketers make when creating reports is just adding screenshots of performance charts without any context or analysis.\"\u003C/i>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e6a427d97ee32939be765069840392803\">\u003Cstrong>Native visualization dashboards:\u003C/strong> a wide range of interactive chart types, plus custom visuals from the Power BI community.\u003C/li>\u003Cli data-list-item-id=\"e3f6cf5964e82276ecf03dd2eb48279ff\">\u003Cstrong>Microsoft ecosystem integration:\u003C/strong> share reports directly into Teams, PowerPoint, Excel, and the Power Platform.\u003C/li>\u003Cli data-list-item-id=\"e9a859424e760d002415b166866fcc404\">\u003Cstrong>Scalable data handling:\u003C/strong> built to manage large data volumes and complex analytics workloads as you grow.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Microsoft Power BI Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>For teams already in the Microsoft ecosystem, reviewers describe Power BI as close to a no-brainer - the native Teams and Excel integration genuinely saves time. \u003C/p>\u003Cp>DAX (Data Analysis Expressions) is where things get hard. \u003C/p>\u003Cp>As \u003Ca href=\"https://www.g2.com/products/microsoft-microsoft-power-bi/reviews/microsoft-power-bi-review-12606111\">Mohit C.\u003C/a> warned: \u003Ci>“It is extremely difficult to understand, and even one mistake, such as the addition of an unintended comma, will create an entirely wrong number that could prove hard to find.”\u003C/i>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/powerbi_g2_comment_1_bee41353b6.png\" alt=\"powerbi-g2-comment-1.png\">\u003C/p>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"eecc5f4abde435442069758e66d8d8bc8\">\u003Cstrong>Deep Microsoft integration:\u003C/strong> if your team already lives in Teams, Excel, and Office 365, Power BI slots in natively.\u003C/li>\u003Cli data-list-item-id=\"e130654f42530313230fafd4af14049ec\">\u003Cstrong>Powerful analytics:\u003C/strong> handles complex calculations, large datasets, and advanced data modeling well beyond basic dashboarding.\u003C/li>\u003Cli data-list-item-id=\"e457e3f74d9d7df702d6b62e5a67beacc\">\u003Cstrong>Natural language querying:\u003C/strong> ask questions in plain English and get back a relevant chart (Copilot tiers only).\u003C/li>\u003Cli data-list-item-id=\"e779d63045c0800d997dca2f069db9e4c\">\u003Cstrong>Wide data source support:\u003C/strong> connects to databases, cloud services, and major platforms outside the Microsoft stack, too.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e7e4ba8ec924104b9358918a1e993a37c\">\u003Cstrong>Steep learning curve:\u003C/strong> DAX (Data Analysis Expressions) is required for most custom calculations and takes real time to learn.\u003C/li>\u003Cli data-list-item-id=\"e3ca732128abae482b775f29fc8fd563f\">\u003Cstrong>Copilot costs extra:\u003C/strong> the AI features most marketers actually want require upgrading from Pro to PPU or Fabric capacity.\u003C/li>\u003Cli data-list-item-id=\"eaa425be7196a709a9f947c8df6341c40\">\u003Cstrong>Not built for client-facing reporting:\u003C/strong> no white-labeling, linked templates, or multi-client management out of the box.\u003C/li>\u003Cli data-list-item-id=\"e83ee34e3f439b54a190de5e89a713595\">\u003Cstrong>Pricing increased in 2025:\u003C/strong> Pro and PPU both went up significantly, making the \"cheap BI tool\" reputation less true than it used to be.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Power BI Pricing\u003C/strong>\u003C/p>\u003Cp>Microsoft raised Power BI pricing in April 2025, and those rates remain in effect as of 2026 May, billed annually:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e3e8c09a69fe5d875e66e463907c95d85\">\u003Cstrong>Pro ($14/user/month):\u003C/strong> workspace collaboration, scheduled refreshes (up to 8/day), report distribution, mobile access.\u003C/li>\u003Cli data-list-item-id=\"e8e1d6f1abd27b953f1e2e4625939dc11\">\u003Cstrong>Premium Per User ($24/user/month):\u003C/strong> everything in Pro plus Power BI Copilot, larger model sizes, 48 refreshes/day, paginated reports.\u003C/li>\u003Cli data-list-item-id=\"ec0d6e92e7f7cdba95fc5c73e1bdcb03e\">\u003Cstrong>Fabric capacity (from ~$263/month for F2, scaling to F64+ at ~$5,000/month):\u003C/strong> capacity-based pricing where report viewers no longer need individual licenses at F64 and above.\u003C/li>\u003C/ul>\u003Ch2>\u003Cstrong>13. Grow.com\u003C/strong>\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for\u003C/strong>: Data analysts at medium to large enterprises\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/grow_com_kpi_dashboard_be3a14ea3b.png\" alt=\"grow-com-kpi-dashboard.png\">\u003C/p>\u003Cp>Grow BI - now part of Epicor's broader product portfolio - is a no-code full-stack business intelligence platform that combines ETL, data warehousing, and visualizations on one platform.\u003C/p>\u003Cp>You can connect to 150+ data sources and prepare your data using SQL or no-code transformations, with everything stored automatically on Grow's own infrastructure rather than requiring a separate warehouse.\u003C/p>\u003Cp>Epicor has split \"Grow\" into multiple distinct products:\u003C/p>\u003Cp>\u003Cstrong>1. Grow AI\u003C/strong> is a separate machine-learning product focused on manufacturing and supply chain use cases. \u003C/p>\u003Cp>\u003Cstrong>2. Grow BI\u003C/strong> is the dashboard and visualization platform discussed here\u003C/p>\u003Cp>Natural language data interaction was added to Grow BI, letting non-technical users ask data questions in plain language and get narrative explanations - though this still requires Epicor's sales team to access, since there are no self-serve plans.\u003C/p>\u003Cp>Then, you can prepare and organize your data using either NoSQL or SQL transformations. This includes custom calculations, data blends, and advanced data filters.\u003C/p>\u003Cp>You can create three types of dashboards on Grow:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"ea4b87d268cc6b0a56739edeaa9bd086e\">Dynamic dashboards that display data based on who is logged into the account.\u003C/li>\u003Cli data-list-item-id=\"e4e0e283b8b12c8f299573fe2534b5491\">Dashboard Blueprints, which are pre-built, single data source dashboards\u003C/li>\u003Cli data-list-item-id=\"e8791e4d923a321a2fc8b24d5e2682deb\">Custom & Sandbox dashboards which show blended data sources and metrics\u003C/li>\u003C/ul>\u003Cp>You can then share them through emails, shareable URLs, Slack, TV mode, or tables of raw and transformed data.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e79d47cca471552166a4d785a4cbd17dc\">\u003Cstrong>150+ native integrations:\u003C/strong> spanning CRM, marketing analytics, databases, and accounting software.\u003C/li>\u003Cli data-list-item-id=\"efb31e72f33fbe8e143fca60f3fa97b78\">\u003Cstrong>Built-in data storage:\u003C/strong> Grow stores data automatically, removing the need for a separate warehouse.\u003C/li>\u003Cli data-list-item-id=\"e46d5d4ba679fb01a6c8aff51651ae768\">\u003Cstrong>SQL or no-code transformations:\u003C/strong> custom calculations, blends, and advanced filters are available either way.\u003C/li>\u003Cli data-list-item-id=\"e95e3a5cf145c991d8e9d986a04a3a101\">\u003Cstrong>Natural language data interaction:\u003C/strong> ask questions in plain language and receive narrative explanations (2026 addition).\u003C/li>\u003Cli data-list-item-id=\"eb82e0b2cb12d5f66a4b7e90e4e30b1c4\">\u003Cstrong>Three dashboard types:\u003C/strong> Dynamic (logged-in-user-based), Blueprints (pre-built single-source), and Custom/Sandbox (blended sources).\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Grow Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>Grow's no-code approach to ETL and warehousing genuinely appeals to teams without a dedicated data engineer - reviewers point to that as the main reason they chose it. \u003C/p>\u003Cp>The frustration is that the value hasn't kept pace with the price. \u003C/p>\u003Cp>One \u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-12939629\" target=\"_blank\" rel=\"noopener noreferrer\">G2 reviewer\u003C/a> put it plainly: \u003Ci>\"Grow has continued to increase in pricing, but we are seeing less benefit in the platform.\"\u003C/i>\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/grow_g2_comment_1_44eb0b1593.png\" alt=\"grow-g2-comment-1.png\">\u003C/p>\u003Cp>\u003Cstrong>Pros:\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e4df2a58bce9b89e26c0f9ca4731a17e8\">\u003Cstrong>No-code full stack:\u003C/strong> ETL, storage, and visualization in one platform without separate tooling.\u003C/li>\u003Cli data-list-item-id=\"ed0f9fef31869bd22df359ef903648108\">\u003Cstrong>Natural language queries:\u003C/strong> reduces dependence on a dedicated data team for basic questions.\u003C/li>\u003Cli data-list-item-id=\"e79a60e8c52d46d83d42d0083e9ec8d34\">\u003Cstrong>150+ connectors:\u003C/strong> broad coverage across CRM, marketing, and finance tools.\u003C/li>\u003Cli data-list-item-id=\"ee925fb2a8c5a8fe855feb19e1c6cbcf9\">\u003Cstrong>Flexible sharing:\u003C/strong> email, shareable URLs, Slack, TV mode, or raw data tables.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cons:\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e6e0a95275d585d2f4ab5808237d63215\">\u003Cstrong>No self-serve pricing:\u003C/strong> every quote goes through Epicor's sales team - no way to compare cost without a sales call.\u003C/li>\u003Cli data-list-item-id=\"e050fe95583dbccfe5977d2c408cde491\">\u003Cstrong>Built for internal use, not client reporting:\u003C/strong> dashboards can get dense and technical, which can overwhelm clients or C-suite viewers.\u003C/li>\u003Cli data-list-item-id=\"ed2f6cb33a4a33a773887c03dea2d6f3c\">\u003Cstrong>Manual upkeep required:\u003C/strong> regular complaints about manual work needed to keep dashboards current with new functions.\u003C/li>\u003Cli data-list-item-id=\"e6734109d1c4b1e3b9c43b7d8d5000e63\">\u003Cstrong>Brand confusion risk:\u003C/strong> \"Grow\" now spans several distinct Epicor products (Grow BI, Grow AI, Grow Data Platform) - worth confirming you're evaluating the right one.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Grow Pricing\u003C/strong>\u003C/p>\u003Cp>Grow BI doesn't publish self-serve pricing - all plans are custom quotes through Epicor's sales team, based on your data volume, user count, and feature needs.\u003C/p>","2024-11-26T16:32:32.075Z","2026-07-31T06:36:02.044Z","2026-07-31T06:36:02.294Z","2026-06-22","kzw3z8rb2hxhnvt0gfvrmzem",{"id":785,"name":786,"alternativeText":787,"caption":33,"width":566,"height":567,"formats":788,"hash":794,"ext":384,"mime":385,"size":795,"url":796,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":797,"updatedAt":798,"documentId":799,"publishedAt":373,"focalPoint":33},15610,"13 best dashboard reporting tools.png","Dashboard Reporting Tools - A dashboard featuring data visualizations, including bar charts, a pie chart, and line graphs.",{"thumbnail":789},{"ext":384,"url":790,"hash":791,"mime":385,"name":792,"path":33,"size":793,"width":575,"height":576},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_13_best_dashboard_reporting_tools_b46ca6ef08.png","thumbnail_13_best_dashboard_reporting_tools_b46ca6ef08","thumbnail_13 best dashboard reporting tools.png",28.97,"13_best_dashboard_reporting_tools_b46ca6ef08",784.6,"https://s3.us-east-2.amazonaws.com/whatagraph.com/13_best_dashboard_reporting_tools_b46ca6ef08.png","2025-10-09T07:02:49.033Z","2025-10-09T07:02:52.378Z","yhdsg0iul6in5c2ozk3jpcwt",{"id":801,"name":802,"about":803,"email":804,"createdAt":805,"updatedAt":806,"publishedAt":807,"slug":808,"linkedin_url":809,"documentId":810},131,"Nikola Gemes","Nikola is a content marketer at Whatagraph with extensive writing experience in SaaS and tech niches. With a background in content management apps and composable architectures, it's his job to educate readers about the latest developments in the world of marketing data, data warehousing, headless architectures, and federated content platforms.","nikola.g@whatagraph.com","2023-01-20T11:02:48.617Z","2023-08-22T15:37:25.199Z","2023-01-20T11:02:48.616Z","nikola-gemes","https://www.linkedin.com/in/nikola-gemeš-6175ba157/","m9kufsz9t5i6rrh537xe8w32",{"id":115,"title":670,"slug":671,"subheading":672,"createdAt":673,"updatedAt":674,"publishedAt":675,"documentId":676},{"id":813,"title":814,"slug":815,"summary":816,"body":817,"read_time":23,"createdAt":818,"updatedAt":819,"publishedAt":820,"errors":33,"table_of_contents":34,"dateReorder":782,"documentId":821,"cover_image":822,"author":838,"article_category":839},2971,"13 Best Geckoboard Alternatives in 2026 [Tested by Us] ","geckoboard-alternatives-and-competitors","\u003Cp>Geckoboard is a great business dashboard tool, but it can be limiting for marketing agencies working with dozens of clients and channels.\u003C/p>\u003Cp>To help you find the best Geckoboard alternative, I did three things:\u003C/p>\u003Cul>\u003Cli>Spoke with our customers who previously used Geckoboard.\u003C/li>\u003Cli>Scoured online reviews and community forums to find the best alternatives. \u003C/li>\u003Cli>Tried and tested the tools. \u003C/li>\u003C/ul>\u003Cp>Full disclosure—one of these tools is ours. But that’s because we genuinely believe Whatagraph can help you overcome the limitations of Geckoboard. \u003C/p>\u003Cp>But we’re also not here to bash our competitors. We researched them thoroughly (and even tried them out) so you can really understand what they’re great at and if they’re best for you.\u003C/p>\u003Cp>By the end of the article, we hope you’ll find a Geckoboard alternative that fits your needs—whether it’s us or not. \u003Cbr> \u003C/p>","\u003Cp>The biggest complaint we hear from ex-Geckoboard users is that it’s limited. Here are a few ways how:\u003C/p>\u003Cp>\u003Cstrong>❌ No data blending: \u003C/strong>Geckoboard doesn’t allow combining data from different datasets or widgets. To compare metrics, you can only place them side by side on your dashboard. \u003C/p>\u003Cp>❌ \u003Cstrong>No custom metrics or dimensions:\u003C/strong> There's no formula builder or calculated field functionality in Geckoboard. You're limited to the pre-built metrics available through each native integration, which makes it difficult to surface the blended or custom figures most marketing reports rely on.\u003C/p>\u003Cp>❌ \u003Cstrong>Limited white-labeling:\u003C/strong> Geckoboard lets you apply your logo and customize dashboard colors, but that's where branding control ends. You can't use a custom domain, and there's no option to remove Geckoboard's branding from shared dashboards.\u003C/p>\u003Cp>\u003Cstrong>❌ No AI insights: \u003C/strong>You can't talk with your data as you can in other data and reporting tools platforms. Also, you need to summarize each report manually to unearth actionable insights and next steps.  \u003C/p>\u003Cp>❌ \u003Cstrong>Limited customization depth:\u003C/strong> While Geckoboard does offer a drag-and-drop dashboard builder, layout flexibility is constrained compared to more advanced reporting tools. You can't resize columns within tables, apply custom color schemes to individual widgets, or configure visualizations beyond what each widget type allows out of the box.\u003C/p>\u003Cp>❌ \u003Cstrong>No data transfers:\u003C/strong> Geckoboard is built strictly for visualization. You can't push data out to third-party platforms like BigQuery, Looker Studio, or Google Sheets; the only export option is a CSV download from Interactive View, and only for certain widget types.\u003C/p>\u003Cp>—\u003C/p>\u003Cp>If you’ve outgrown Geckoboard, we’ve got your back.\u003C/p>\u003Cp>In this article, we’ll take you through 13 best Geckoboard alternatives that come with advanced data analytics, fully-customizable dashboards, and white-labeling options.\u003C/p>\u003Ch2>What features should I look for in a Geckoboard alternative?\u003C/h2>\u003Cp>Geckoboard is great at putting KPIs on a screen, but most teams outgrow it the moment they need to actually understand the numbers rather than just glance at them. \u003C/p>\u003Cp>Here's what actually matters in a genuine alternative:\u003C/p>\u003Ch3>1. Real data blending, not side-by-side widgets\u003C/h3>\u003Cp>Geckoboard doesn't support combining data from different sources in a single widget. \u003C/p>\u003Cp>The \u003Ca href=\"https://cmosurvey.org/wp-content/uploads/2024/04/The_CMO_Survey-Highlights-and-Insights-Report-Spring_2024.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">CMO Survey's Spring 2024\u003C/a> report found that over 60% of companies now rely on more than 20 martech tools, and without genuine data blending, you're stuck eyeballing two separate widgets to estimate a blended metric like ROAS across Google and Meta. \u003C/p>\u003Cp>Look for a platform where you can build a custom metric across sources natively, without leaving your dashboard or learning SQL.\u003C/p>\u003Ch3>2. A real metric layer, not a wall of numbers\u003C/h3>\u003Cp>Geckoboard's widget-by-widget setup makes a real metric layer hard to enforce. There's no governed definition for what a KPI actually means across your dashboards, so the same metric can get pulled, filtered, or labeled differently depending on which widget you're looking at. \u003C/p>\u003Cp>Without custom metrics or a centralized data model, every dashboard ends up as a pile of disconnected numbers rather than a clear read on performance. \u003C/p>\u003Cp>\u003Ca href=\"https://www.linkedin.com/in/elizabeth-greene-junglr\" target=\"_blank\" rel=\"noopener noreferrer\">Elizabeth Greene\u003C/a>, Co-Founder of \u003Ca href=\"https://junglr.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Junglr\u003C/a>, sums up why that matters:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>A dashboard with 27 million different metrics is often unhelpful or confusing. What we've focused on instead is identifying the few core KPIs that help us quickly spot when something is going wrong in an account.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Ch3>3. White-labeling that goes beyond a logo\u003C/h3>\u003Cp>Geckoboard lets you upload a logo and tweak colors from the Core plan upward, but that's the extent of it; there's no custom domain and no way to remove Geckoboard branding entirely.\u003C/p>\u003Cp>If client-facing reporting is part of your workflow, look for full branding control, not just a color picker.\u003C/p>\u003Ch3>4. AI that explains anomalies, not just displays metrics\u003C/h3>\u003Cp>Geckoboard has no AI insights layer at all, so every interpretation and every \"why did this change\" is manual.\u003Ca href=\"https://supermetrics.com/marketing-data-report-2025\"> \u003C/a>\u003C/p>\u003Cp>\u003Ca href=\"https://supermetrics.com/marketing-data-report-2025\" target=\"_blank\" rel=\"noopener noreferrer\">Supermetrics' 2025 report\u003C/a> found that marketers are using 230% more data compared to 2020, and at the same time, 56% say they don't have time to thoroughly analyze it. \u003C/p>\u003Cp>That gap is exactly what plain-language summaries and automated anomaly detection are meant to close. Look for AI that flags what changed and explains why, grounded in your real connected data, rather than a static KPI screen that leaves the interpretation entirely up to you.\u003C/p>\u003Ch3>5. A path for your data beyond the dashboard\u003C/h3>\u003Cp>Geckoboard is visualization-only. There's no way to push data out to a warehouse like BigQuery or Snowflake, and the only export option is a CSV download, and only for certain widget types.\u003C/p>\u003Cp>If your reporting needs grow, you'll want a tool that can both visualize data and ship it downstream.\u003C/p>\u003Ch3>6. Customization that doesn't require starting from scratch\u003C/h3>\u003Cp>Adding a widget in Geckoboard means repeating the same multi-step setup every time: pick a source, choose a metric, configure the visualization, repeat. \u003C/p>\u003Cp>Look for a tool with templates, linked dashboards, or AI-assisted building so you're not manually reconfiguring the same layout for every new client or campaign.\u003C/p>\u003Cp>Here are 13 Geckoboard alternatives that hold up against these criteria.\u003C/p>\u003Ch2>13 Best Geckoboard Alternatives and Competitors in 2026\u003C/h2>\u003Cp>Here are the best Geckoboard alternatives we’ll review:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">\u003Cstrong>Tool\u003C/strong>\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">\u003Cstrong>Best for\u003C/strong>\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">\u003Cstrong>Pricing\u003C/strong>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Whatagraph\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Marketing agencies needing custom metrics, AI & MCP reporting, and white-labeling\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Check our \u003Ca href=\"https://whatagraph.com/pricing\">pricing page\u003C/a> for the most up-to-date information\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Databox\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">In-house teams wanting AI-powered KPI dashboards across 130+ tools\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">From $79/mo (agency); $159/mo (business)\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Klipfolio\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">SMBs needing a dashboard tool plus a centralized metric layer\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">From $120/mo\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Grow.com\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Data analysts at medium to large enterprises\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Custom pricing only\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Tableau\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Enterprise data teams needing deep, self-serve data exploration\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">From $15/user/mo\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Data Studio (formerly Looker Studio)\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Freelancers and teams living in Google's ecosystem\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Free; Pro at $9/user/project/mo\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">DashThis\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Small agencies needing clean, client-ready dashboards fast\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">From $44/mo\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Cyfe\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Boutique SEO agencies wanting an affordable all-in-one monitor\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">From $29/mo\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">AgencyAnalytics\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">SEO and content agencies needing built-in rank tracking\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">From $25/client/mo\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Swydo\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Small PPC agencies needing automated client reporting\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">From $69/mo\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">NinjaCat\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Mid-to-large agencies needing an end-to-end data platform\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Custom pricing only\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Funnel.io\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Enterprise teams with dedicated data or analytics functions\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">From $200/mo (Flexpoints-based)\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Supermetrics\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">Enterprise teams needing a scalable pipeline into existing BI\u003C/td>\u003Ctd style=\"border-color:#000000;border-width:1pt;padding:5pt;vertical-align:top;\">From $44/mo\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp>Let’s dive into each of these tools.\u003C/p>\u003Ch2>1. Whatagraph\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Mid-size marketing agencies and multi-location businesses that want to bring all cross-channel marketing data into one place and have a governed data layer behind their dashboards, reports, and AI tools\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_best_Geckoboard_alternative_dbf9050f9d.png\" alt=\"Whatagraph - best Geckoboard alternative.png\">\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/\">Whatagraph\u003C/a> is a marketing intelligence platform built around a single governed data foundation. \u003C/p>\u003Cp>You bring all your cross-channel marketing data into one place using native connectors that don't break, standardize and normalize this data, create and share white-labeled reports, and analyze the data with your favorite AI tools like Claude.\u003C/p>\u003Cp>Here's what that looks like in practice:\u003C/p>\u003Cp>\u003Cstrong>1. Connect: 60+ fully managed integrations\u003C/strong>\u003C/p>\u003Cp>Whatagraph connects to \u003Ca href=\"https://whatagraph.com/integrations\">60+ native integrations\u003C/a> across paid media, SEO, social, analytics, CRM, ecommerce, and email. \u003C/p>\u003Cp>Unlike connector tools that route data through third-party pipelines, Whatagraph manages every integration in-house. When something breaks, the product team fixes it - not a middleware vendor you have no visibility into.\u003C/p>\u003Cp>In fact, this is the biggest advantage \u003Ca href=\"https://www.linkedin.com/in/lindavbaal/\" target=\"_blank\" rel=\"noopener noreferrer\">Linda van Baal\u003C/a>, Online Marketing Consultant at \u003Ca href=\"https://whatagraph.com/case-studies/yourfellow\">YourFellow\u003C/a> saw when they switched to Whatagraph. She says:\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>Whatagraph saves me at least half a day a week and it's so much easier and faster than Funnel and Looker Studio. But the biggest advantage is that all our data is now in one tool—everyone knows where to find everything because it’s in one place.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>\u003Cstrong>2. Govern: define your data once and see it everywhere\u003C/strong>\u003C/p>\u003Cp>If you're running campaigns on Google Ads, Meta Ads, LinkedIn Ads, and more, you know how much of a pain it is to standardize metrics and dimensions across all of them. \u003C/p>\u003Cp>Every platform has its own naming conventions, its own conversion definitions, its own way of counting a click. By the time that data lands in one report, you're spending more time reconciling numbers than analyzing and acting on them.\u003C/p>\u003Cp>Whatagraph's \u003Ca href=\"https://whatagraph.com/data-hub\">Data Hub\u003C/a> let you define what things mean once - then that definition carries through every report, every client, every channel. \u003C/p>\u003Cp>Source Groups are a good example of how this works in practice: if a client runs three separate Google Ads accounts across different regions, you group them into one.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Source_groups_Linked_In_Ads_MCP_a471d036d5.png\" alt=\"Source groups -  LinkedIn Ads MCP.png\">\u003C/p>\u003Cp>Custom metrics and dimensions let you build cross-channel KPIs and standardise naming across clients. Different clients call the same metric by different names. Whatagraph lets you rename per client so the report always matches their internal language, without rebuilding anything.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Custom_metric_Facebook_Ads_MCP_0f900d7bc4.png\" alt=\"Custom metric - Facebook Ads MCP.png\">\u003C/p>\u003Cp>You can also ask \u003Ca href=\"https://whatagraph.com/whatagraph-iq\">Whatagraph IQ\u003C/a>, the platform's built-in AI, to create a custom dimension for you. Just choose your channels and dimensions, type in a prompt, and you'll have your custom dimension ready to be used in reports.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/custom_dimensions_PPC_reporting_tool_ac100bd6dd.png\" alt=\"custom dimensions  - PPC reporting tool.png\">\u003C/p>\u003Cp>\u003Cstrong>3. Report: AI that builds and writes, plus templates that actually scale\u003C/strong>\u003C/p>\u003Cp>Agencies spend way too much time creating reports from scratch - and this problem compounds with every new client you onboard.\u003C/p>\u003Cp>With Whatagraph, you build a report template once - one for lead gen clients, one for eCommerce, one for paid media - and reuse it every time a new client comes in. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/save_reports_as_a_template_ec38231020.gif\" alt=\"save reports as a template.gif\">\u003C/p>\u003Cp>Then you link those reports to one master template. Add a new tab, update a metric, change a widget layout - every linked report updates automatically. You're not opening 40 reports one by one. You make the change once, it goes everywhere.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/linked_templates_bad2a6c8c9.png\" alt=\"linked templates.png\">\u003C/p>\u003Cp>\u003Ca href=\"https://www.maatwerkonline.nl/\" target=\"_blank\" rel=\"noopener noreferrer\">Maatwerk Online\u003C/a>, a 41-person Dutch agency managing over 100 clients, saves more than 100 hours a month with this approach. Co-Founder \u003Ca href=\"https://www.linkedin.com/in/larsmaat/\" target=\"_blank\" rel=\"noopener noreferrer\">Lars Maat\u003C/a> says templates save more than time - they save the mental load of knowing you have to do it all again.\u003C/p>\u003Cp>[quote color-variant=\"1\"]\u003Cbr>Whatagraph saves time and energy for our marketing specialists. And the hours we're saving is just pure profit. We now have the time to focus on more strategic things that help both our agency and our clients grow.\u003Cbr>[author][/author]\u003Cbr>[/quote]\u003C/p>\u003Cp>On top of that, with Whatagraph IQ, you don't even need to build a report from scratch. You can just choose your channel, type in a prompt, and it automatically creates the report based on your connected data.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_IQ_report_creation_922663f4a7.gif\" alt=\"Here's my generated alt text:\n\nWhatagraph IQ Report Creation - A web interface with a sidebar and a search bar.\n\">\u003C/p>\u003Cp>You can also brand the report in your or your client’s branding with AI. Just upload a screenshot of your report or type in a prompt, and Whatagraph applies the colors to the report. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Create_custom_PPC_reports_in_seconds_PPC_reporting_tool_beeb7199df.png\" alt=\"Create Custom PPC Reports - Analytics dashboard with graphs and branding theme editor.\">\u003C/p>\u003Cp>Want to write performance summaries inside the report? Whatagraph IQ does it automatically for you based on your connected data so there are no hallucinations.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Performance_summary_Active_Campaign_reporting_tool_ee7bbe6a36.png\" alt=\"ActiveCampaign Reporting Tool - A summary of metrics and recommendations related to email marketing.\">\u003C/p>\u003Cp>\u003Cstrong>4. Monitor: see every client and portfolio at once\u003C/strong>\u003C/p>\u003Cp>Individual client reports tell you how one account is doing. Performance Overviews tell you how all of them are doing, from one place.\u003C/p>\u003Cp>Basically, it's a filterable dashboard across your entire client book. You can slice by account manager, client, location, or custom tag - so if you want to see every client a specific account manager owns, or every account in a particular region, it's a filter, not a manual export.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Overview_Google_Sheets_reporting_tool_20158dd963.png\" alt=\"Overview Google Sheets Reporting Tool - A table shows performance data like CPC, impressions, and spend.\">\u003C/p>\u003Cp>For agency leadership, this is the view that was missing. Instead of opening individual reports to check on accounts, or waiting for account managers to flag something, you can see the whole portfolio, spot what's off-track, and act before it becomes a client conversation.\u003C/p>\u003Cp>Goals and alerts sit on top of it. Set a performance target for a client, and Whatagraph notifies you via Slack or email when something goes off-track mid-month - not at the end of it when there's nothing left to do.\u003C/p>\u003Cp>\u003Cstrong>5. Query: ask questions about your data via MCP\u003C/strong>\u003C/p>\u003Cp>Whatagraph connects to Claude, ChatGPT, and any MCP-compatible AI tool via \u003Ca href=\"https://whatagraph.com/mcp\">Whatagraph MCP\u003C/a>. Ask your AI assistant: \"Which clients are pacing behind on spend this month?\" or \"Show me a channel comparison across Google Ads, Meta, and LinkedIn for the last 30 days\" - and it answers from your actual Whatagraph data.\u003C/p>\u003Cp>Funnel also launched an MCP server in May 2026, and it similarly sits on a governed data layer. The practical difference: Funnel's MCP outputs to your AI tool and stays there. Whatagraph's MCP queries the same foundation your client reports run on - so insights can move from AI chat to client-ready deliverable in the same platform, without switching tools or rebuilding context. Setup takes five minutes, no code required.\u003C/p>\u003Cp>\u003Cstrong>6. Share: send reports everywhere your team and clients need it\u003C/strong>\u003C/p>\u003Cp>Once you're done with reports, you can share them as white-labeled live links with a custom domain, set a password, and choose to enable IQ Chat for clients.\u003C/p>\u003Cp>IQ Chat lets you and your clients (if enabled) ask questions about your data and performance and get back accurate, fast answers. It's like having Claude built into your reporting system. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/IQ_chat_Google_ads_reporting_tool_73230cbfa8.png\" alt=\"IQ chat - Google ads reporting tool.png\">\u003C/p>\u003Cp>You can also set up automated reports where they go out to specific emails on specific days, times, and cadences. Don't worry you'll still have the option to review the reports before they're sent to clients. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Automated_reporting_that_runs_itself_cea670f58b.png\" alt=\"Automated Reporting That Runs Itself - A configuration panel with drop-down menus for scheduling a monthly performance report.\">\u003C/p>\u003Cp>\u003Ca href=\"https://live.whatagraph.com/auth/register\" target=\"_blank\" rel=\"noopener noreferrer\">Start your 14-day free trial with Whatagraph\u003C/a>\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e930b3102b45c6d8f0c7c48d44f47b554\">60+ stable native integrations across paid ads, social, SEO, email, and more\u003C/li>\u003Cli data-list-item-id=\"e3a68eacb43f50ebf4e6b8bc5ac4b88ed\">Custom integrations via API, Google Sheets, or BigQuery\u003C/li>\u003Cli data-list-item-id=\"e14c762619c78879cd895053165a41712\">\u003Ca href=\"https://whatagraph.com/whatagraph-iq\">Whatagraph IQ\u003C/a> – AI-powered reporting tools\u003C/li>\u003Cli data-list-item-id=\"e7c0c9b3eb1851bf8a1807e0705f5ad1a\">Whatagraph MCP connector to Claude, ChatGPT and other AI tools\u003C/li>\u003Cli data-list-item-id=\"ed955d74c5fe523e2626d3339f41f0d1c\">Versatile drag-and-drop widgets for reports and dashboards\u003C/li>\u003Cli data-list-item-id=\"ea9748a917c8bf167ea5b637c3da8e92c\">Custom metrics, dimensions, and data blends\u003C/li>\u003Cli data-list-item-id=\"ec74f9f4da51e5f1cd0582d200330c543\">Performance monitoring overview\u003C/li>\u003Cli data-list-item-id=\"e8e960c3dfe1e8a5971f43ed0a94ac61d\">Library of pre-made dashboard and report templates\u003C/li>\u003Cli data-list-item-id=\"e5c845f7a9dbc8484338ccc2919730ee7\">Insights – automatic audits of connected data, anomaly detection, and recommendations\u003C/li>\u003Cli data-list-item-id=\"ee6b779a87066aa19ef5b1e112a75cf7f\">Spaces – organize reports with descriptions, colors, and better team alignment\u003C/li>\u003Cli data-list-item-id=\"edb73fb44f9ae662c9f59bf11457eaef3\">Custom branding and white labeling\u003C/li>\u003Cli data-list-item-id=\"ef858f1f1305ad293188f6e66095a3a4c\">Automated report sharing via email or live dashboard links\u003C/li>\u003Cli data-list-item-id=\"e410e6415cc9aa726a3d31f1372768b68\">Exports: PDF, Excel, CSV, or transfer directly to BigQuery/Looker Studio\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Whatagraph Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>“To me, Whatagraph is like the Tesla or Mercedes of digital analytics tools, their clean and simple way to present complex marketing data. I highly recommend it to anyone working with marketing analytics who values efficiency and clarity in their reporting.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-9795186\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“Whatagraph has a simple user interface that is easy to navigate even for those who don't have analytical skills.” \u003Ci>(\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8605558\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>“What I like best about Whatagraph is having the ability to create reports fast and easy. No more spreadsheets to do reports, they have a great variety of templates.”\u003Ci> (\u003C/i>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-8142673\">\u003Ci>Source\u003C/i>\u003C/a>\u003Ci>)\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Pros and Cons\u003C/strong>\u003C/p>\u003Cp>Pros:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e33fe1fe92ac651de0c8307d82e207bef\">All-in-one marketing performance monitoring and reporting solution\u003C/li>\u003Cli data-list-item-id=\"eda72ad838358d4065d4661524f37726c\">Easy to use by anyone on your team\u003C/li>\u003Cli data-list-item-id=\"ee7c747daa4d1474c511901c9756aa0dd\">Fast campaign performance and insights\u003C/li>\u003Cli data-list-item-id=\"e81acb6cd721bcebd91a328200ca06fd2\">Stunning visual reports\u003C/li>\u003Cli data-list-item-id=\"eaa34dbb008dc210c2936093d8188917a\">Makes results easy to interpret\u003C/li>\u003Cli data-list-item-id=\"ea333652ad4824d9c0056506c86ab9949\">Excellent live chat customer support\u003C/li>\u003C/ul>\u003Cp>Cons:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e3de40a81d041bc733a2e20fcb8e76026\">Only one data warehouse destination available\u003C/li>\u003Cli data-list-item-id=\"e4637feff412192bf10384081e2c80777\">Some large enterprises may find the integration list limiting, but we’re always adding new ones!\u003C/li>\u003C/ul>\u003Ch2>2. Databox\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> In-house marketing and ops teams that want a centralized KPI dashboard with AI-powered analysis across 130+ tools.\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=VgTaU9QZ5vQ\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/VgTaU9QZ5vQ\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/databox-alternatives-and-competitors\">Databox\u003C/a> is a data reporting and analytics platform for growing businesses. You can integrate with 130+ software tools, and bring in custom data through Google Sheets, Excel, or direct database connections.\u003C/p>\u003Cp>I thought it was very cool that once you log in to Databox, you’ll see an overview of your key metrics and AI performance summaries:\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Databox_AI_insights_9336e4392b.png\" alt=\"Databox AI insights - Whatagraph\">\u003C/figure>\u003Cp>Databox also sends alerts through Slack, email, or in-app notifications when performance trends up or down on your tracked metrics. On Geckoboard, metric-based notifications are only available on the Pro plan.\u003C/p>\u003Cp>But things get complicated when you start to build. You'll need to manually configure three separate components:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"eeb8ce32d1d669214920c3fca68f63f8f\">\u003Cstrong>Metrics:\u003C/strong> Individual metric widgets\u003C/li>\u003Cli data-list-item-id=\"e64502c36cab7b8453be17486b89c0c0c\">\u003Cstrong>Databoards:\u003C/strong> Live data dashboards, mostly for internal teams\u003C/li>\u003Cli data-list-item-id=\"e1901e6597490cb5b72105a8a150325ca\">\u003Cstrong>Reports:\u003C/strong> PowerPoint slide-style reports, mostly for clients or C-Suite\u003C/li>\u003C/ul>\u003Cp>For instance, within a Databoard, you’ll need to manually customize each widget, e.g. a line chart.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Databox_s_databoard_editor_1d2842f8b9.webp\" alt=\"Databox's databoard editor - Whatagraph\">\u003Cbr>Within a Databoard, each widget requires its own manual configuration. \u003C/p>\u003Cp>And if you want client-facing reports, you'll need to build a separate slide presentation and configure the design from scratch all over again. Databox's reports are also not linked, which means edits have to be made one by one rather than in batches.\u003C/p>\u003Cp>One feature that historically set Databox apart was Benchmark Groups: invite-only groups where users could anonymously compare performance metrics against similar companies. \u003C/p>\u003Cp>However, Databox has confirmed that both Benchmarks and Benchmark Groups will be \u003Ca href=\"https://help.databox.com/benchmark-your-data\" target=\"_blank\" rel=\"noopener noreferrer\">deprecated on April 6, 2026\u003C/a>, after which the functionality will be removed entirely from the platform. Databox is replacing it with their AI-powered Genie Analyst and a new Datasets infrastructure.\u003C/p>\u003Cp>\u003Cstrong>Key features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"ebb5cbed3d9ab37c844eb1f48300620e3\">130+ integrations\u003C/li>\u003Cli data-list-item-id=\"eced856949f2f02a4194cd485c14029ab\">Genie AI Analyst for conversational, plain-language Q&A\u003C/li>\u003Cli data-list-item-id=\"e4d5c3e2514ac5b4366eb4c403ec40a64\">Native visualization dashboards and reports\u003C/li>\u003Cli data-list-item-id=\"e28deca993a09d0b4d2bbd054a4050720\">A datasets infrastructure for merging and drilling into raw data\u003C/li>\u003Cli data-list-item-id=\"e833af89e8b32fb4334a9eec5cff5a6bf\">Slack, email, or in-app alerts\u003C/li>\u003Cli data-list-item-id=\"e7b4180ac36cda86fd41f839688f851cc\">Goals and forecasting\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Databox Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>\"The dashboard is great for monitoring all clients, and it alerts us when connections break, allowing us to manage multiple connection issues all in one view and ensure all reporting issues are addressed at the same time.\" (\u003Ca href=\"https://www.g2.com/products/databox-databox/reviews/databox-review-12676478\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\"While it has the major business integrations and connections, it needs more connections to work in certain industries.\" (\u003Ca href=\"https://www.g2.com/products/databox-databox/reviews/databox-review-11583346\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\"The AI summary feature is particularly impressive.\" (\u003Ca href=\"https://www.g2.com/products/databox-databox/reviews/databox-review-11137623\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Databox Pricing\u003C/strong>\u003C/p>\u003Cp>\u003Ca href=\"https://databox.com/pricing#:~:text=No%2C%20we%20sunset%20the%20Free%20Plan%20on%20July%201%2C%202025.\" target=\"_blank\" rel=\"noopener noreferrer\">Databox sunset its Free Plan on July 1, 2025\u003C/a>. Pricing is based on the number of data sources, with unlimited users across all plans. Extra data sources beyond what's included cost approximately $5.60/month each on annual billing.\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e52b0ad1a686b81ce60c149dbfda5ac93\">\u003Cstrong>Starter at $79/month (billed annually, agency accounts only): \u003C/strong>Hourly sync, client accounts, unlimited users, unlimited custom metrics, dashboards, and scheduled sharing. Designed for small agencies needing client-ready dashboards.\u003C/li>\u003Cli data-list-item-id=\"eec11c9d02c63d166da98dcc4f2b1021d\">\u003Cstrong>Professional at $159/month (billed annually):\u003C/strong> 3 data sources included, unlimited dashboards, unlimited users, hourly sync, automated reports, and goal tracking.\u003C/li>\u003Cli data-list-item-id=\"e7ffc441b5363902b0b555dfd3c7959c0\">\u003Cstrong>Growth at $399/month (billed annually):\u003C/strong> Everything in Professional, plus Datasets and Merged Datasets, AI performance summaries, anomaly detection, row-level data drilldown, and database/warehouse connections.\u003C/li>\u003Cli data-list-item-id=\"edd6a590aac5327be9f1639dba6991c64\">\u003Cstrong>Premium at $799/month (billed annually):\u003C/strong> Everything in Growth, plus 100 data sources included, forecast modeling, OKRs, a dedicated reporting specialist, priority support, and advanced security management.\u003C/li>\u003C/ul>\u003Ch2>3. Klipfolio\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>SMBs and growing companies that need both a dashboard tool and a centralized metric layer for internal data teams.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klipfolio_dashboard_73d40e339e.png\" alt=\"Klipfolio Dashboard - Data dashboard showing traffic sources, page performance, and traffic breakdown.\">\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/klipfolio-alternatives-and-competitors\">Klipfolio\u003C/a> is a data analytics and business intelligence platform that ships as two distinct products:\u003C/p>\u003Col>\u003Cli data-list-item-id=\"ea8a85022c9c8f1dddfe927777f12ac28\">\u003Cstrong>PowerMetrics:\u003C/strong> A metric-centric analytics platform built for data teams at SMBs. Non-data teams can use these certified metrics for their own dashboards without ever touching the underlying data.\u003C/li>\u003Cli data-list-item-id=\"e50d16fa1d893b1772395c416a960ff2c\">\u003Cstrong>Klips:\u003C/strong> A traditional dashboard and reporting product that connects to hundreds of cloud applications, plus SQL databases, spreadsheets, and a REST/URL connector for custom integrations.\u003C/li>\u003C/ol>\u003Cp>Klipfolio’s key advantage over Geckoboard lies in PowerMetrics. With it, you can not only connect all your data sources, but also:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e42201427560661919bab917b873e8298\">Create a curated metric catalog for other business teams with access control and governance features\u003C/li>\u003Cli data-list-item-id=\"e4ef93dd73c8bffde13d9d9b9f345b07d\">Enable self-serve analysis and AI insights\u003C/li>\u003Cli data-list-item-id=\"ea4dbc742053cc5424ba79d0e6681c64b\">Store data in one place—either in your data warehouse, semantic layer, or in PowerMetrics itself\u003C/li>\u003Cli data-list-item-id=\"e716ee15f2655239274aeab1d2090bd3b\">Share transformed and unified metrics with anyone in the organization \u003C/li>\u003C/ul>\u003Cp>All this is designed to speed up decision-making and reduce ad hoc requests to data teams—if you have a dedicated data team in the first place.\u003C/p>\u003Cp>Again, as we mentioned earlier, Geckoboard doesn’t come with this kind of granular data organization features. \u003C/p>\u003Cp>PowerMetrics also rolled out an MCP Server in beta, connecting Claude or ChatGPT directly to the governed metric catalog rather than raw connector data, closer to a true governed approach than most competitors on this list.\u003C/p>\u003Cp>Getting started with Klipfolio was easy. I created a Trial account and got access to my first dashboard. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klipfolio_dashboard_interface_e537b87ac7.png\" alt=\"Klipfolio dashboard interface - Whatagraph\">But this is where things got complicated. To visualize your data, you’ll first need to create a “Klip”, which is in a different tab from the dashboard. \u003C/p>\u003Cp>There are some pre-made Klips like the below screenshot, but for the most part, you’ll need to build a custom one. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Klips_interface_5fbf70bfaa.png\" alt=\"Klips interface - Whatagraph\">The interface to create a custom Klip can be confusing and clunky (although there is an interactive tour), and it can take you anywhere from 5 to 30 minutes to build one depending on how complex you want it to be. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Custom_Klip_structure_e61bbe19f6.png\" alt=\"Custom Klip builder on Klipfolio - Whatagraph\">Once you’re done, then you can add this custom Klip onto your dashboard. \u003C/p>\u003Cp>On Whatagraph, you can create custom widgets natively within your dashboard in seconds. You don’t need to go back and forth from one tab to another—you can simply drag and drop the widgets onto your dashboard.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e76eb9423edbb35ff39540f2febed1dd0\">130+ integrations, including warehouses, SQL databases, and file-sharing services\u003C/li>\u003Cli data-list-item-id=\"efd9be9ff2e36816bf7c357fd391320d7\">PowerMetrics governed metric catalog\u003C/li>\u003Cli data-list-item-id=\"e9d0b04791742d83a574925e037273a3a\">PowerMetrics MCP Server (Beta)\u003C/li>\u003Cli data-list-item-id=\"ea47bfd0564968dd406be8b517689d20d\">AI Insights with goal tracking and anomaly detection\u003C/li>\u003Cli data-list-item-id=\"efe0c283423fe8943b3e53270bc20c708\">Custom metrics, dimensions, and data blending\u003C/li>\u003Cli data-list-item-id=\"e65e093b10a81fb006282bdaa2adce8f1\">Scheduled reports with PDF and CSV export\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Klipfolio Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>\"It was not very user-friendly, considering you need to code just to create widgets and visualizations.\" (\u003Ca href=\"https://www.capterra.com/p/130237/Klipfolio-Dashboard/#Capterra___7038291/\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\"Seeing all of the pertinent data at a glance is really helpful.\" (\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-12383725\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\"If something breaks or you need help, the support, docs, and community jump in fast, basically you almost never feel stuck.\" (\u003Ca href=\"https://www.g2.com/products/klipfolio/reviews/klipfolio-review-11750230\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e0b074378977eb148f82db6374b17cede\">\u003Cstrong>Base ($120/month, billed annually):\u003C/strong> 3 dashboards, 130+ integrations, 4-hour data refresh, unlimited users\u003C/li>\u003Cli data-list-item-id=\"e52a641c5643f20ceb921b0f664257397\">\u003Cstrong>Grow ($190/month):\u003C/strong> 10 dashboards, 1-hour refresh, PDF, and scheduled reports\u003C/li>\u003Cli data-list-item-id=\"e2894a8f8f6040fb07a4c31ff05c87038\">\u003Cstrong>Team ($310/month):\u003C/strong> 20 dashboards, 15-minute refresh, SSO\u003C/li>\u003Cli data-list-item-id=\"e6a13fb447743573c8845eb5108fc5a16\">\u003Cstrong>Team+ ($600/month):\u003C/strong> 40 dashboards, up-to-the-minute refresh, custom onboarding, priority support\u003C/li>\u003C/ul>\u003Cp>The dashboard limits are hard caps; going over means paying for add-ons:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"ebc0c009699e323be21568b49668c20f6\">\u003Cstrong>Extra dashboards:\u003C/strong> $8/month each\u003C/li>\u003Cli data-list-item-id=\"e9b9fceec4822f6cb3fe03a58ea943fe9\">\u003Cstrong>Warm-up refresh: \u003C/strong>$39/month\u003C/li>\u003Cli data-list-item-id=\"e31727416c7ade1fb76d2357acf721b41\">\u003Cstrong>Near-real-time refresh queue:\u003C/strong> $139/month\u003C/li>\u003Cli data-list-item-id=\"e9c94e5ae1c0a13057bba43fc73aa18e6\">\u003Cstrong>Custom domain:\u003C/strong> $69/month\u003C/li>\u003Cli data-list-item-id=\"eb83ead3614f960130213cff0a6289c73\">\u003Cstrong>White-label bundle\u003C/strong> (branding + custom theme + custom domain): $299/month\u003C/li>\u003C/ul>\u003Ch2>4. Grow.com\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Data analysts at medium to large enterprises\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/grow_com_interface_b4ea925133.png\" alt=\"grow-com-interface.png\">\u003C/p>\u003Cp>Grow is a no-code, self-serve business intelligence platform that combines ETL, data warehousing, and visualization in a single platform.\u003C/p>\u003Cp>You can connect to 100+ data sources through native integrations, including CRM platforms, marketing analytics tools, databases, and accounting software. A Custom REST API connector covers anything not in the native library, at no extra cost.\u003C/p>\u003Cp>Once connected, you can prepare and cleanse your data using no-code transforms or custom PostgreSQL, covering custom calculations, data blends, and advanced filters. Grow also stores your data automatically on its own platform, so there's no need to ship it to a third-party warehouse.\u003C/p>\u003Cp>You can create three types of dashboards:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e99a57704cbb339cb09a724ff4a4fa3e9\">\u003Cstrong>Dynamic dashboards:\u003C/strong> Display data based on who’s logged in.\u003C/li>\u003Cli data-list-item-id=\"e1eae802ccf834a19e8c2691be1d8ef65\">\u003Cstrong>Dashboard Blueprints: \u003C/strong>Pre-built, single data source dashboards\u003C/li>\u003Cli data-list-item-id=\"ec9bbc81b0c27ffcc4f56045c9a0b7778\">\u003Cstrong>Custom and sandbox dashboards:\u003C/strong> For blended data sources and metrics.\u003C/li>\u003C/ul>\u003Cp>A newer addition is natural language data interaction, letting non-technical marketing managers ask questions about their data in plain language and get a narrative explanation back, reducing dependence on a dedicated data team for basic queries.\u003C/p>\u003Cp>That said, Grow is built for internal data monitoring rather than external client reporting. The dashboards tend to skew either too granular for clients and C-Suite audiences, or too plain to work as polished deliverables.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Grow_com_dashboards_586d44a4e9.png\" alt=\"Grow.com dashboards - Whatagraph\">\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e026ef393af0bb2b66bda4513ea00bf88\">150+ integrations\u003C/li>\u003Cli data-list-item-id=\"e51dcbfdc7d77056d84a8aaacadc17b37\">Built-in data storage\u003C/li>\u003Cli data-list-item-id=\"e59b2d529e04b32bd47f701bf4888ddd6\">No-code and SQL-based data transformations\u003C/li>\u003Cli data-list-item-id=\"e612a12828b76396b40022c4507e5e38c\">Natural language data interaction\u003C/li>\u003Cli data-list-item-id=\"e0f22023a67aa2d212e4b8fffa4841455\">Customizable dashboards\u003C/li>\u003Cli data-list-item-id=\"e857c09a45119f2f79135cd2c9d3fedd2\">Real-time data updates\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Grow Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>\"I think it's the easiest business intelligence platform to use.\" (\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-12953865\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\"This is a very helpful reporting tool, and I really appreciate the scheduled email feature.\" (\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-12966415\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\"Our new billing contact rarely gets back to us, and we continue to get new charges. Grow has continued to increase in pricing, but we are seeing less benefit in the platform.\" (\u003Ca href=\"https://www.g2.com/products/grow-com/reviews/grow-com-review-12939629\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Grow Pricing\u003C/strong>\u003C/p>\u003Cp>Grow doesn't share pricing publicly; you'll need to contact their team directly for a quote. Based on user reviews on G2 and Capterra, the platform is consistently described as expensive relative to alternatives.\u003C/p>\u003Ch2>5. Tableau\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> Enterprise data teams and analysts at large organizations who need deep, self-serve data exploration\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/tableau_interface_3033f352ca.png\" alt=\"tableau-interface.png\">\u003C/p>\u003Cp>If you're ready to invest in an enterprise-level business intelligence solution, Tableau is a serious step up from Geckoboard, both in capability and cost.\u003C/p>\u003Cp>Where Geckoboard displays metrics, Tableau lets you interrogate them. You can perform complex data analysis, uncover trends, and identify optimization opportunities using features like trend lines, forecasting, and clustering. \u003C/p>\u003Cp>Despite the depth, it stays accessible through a drag-and-drop interface and visual query builder, so analysts can generate and share insights without writing SQL.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/tableau_drag_and_drop_b860fbcba1.gif\" alt=\"Tableau drag and drop interface - Whatagraph\">\u003C/figure>\u003Cp>Tableau's AI layer, Tableau Agent, and Tableau Pulse surface patterns and performance signals across your connected data automatically, flagging things you might not think to look for. These features are available on the Tableau+ Bundle, which also includes agentic analytics capabilities through Tableau Next.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Tableau_Next_feature_880ce7d3af.png\" alt=\"Tableau Next Feature - Diagram outlining Tableau's workflow from sources to action.\">\u003C/p>\u003Cp>For support, Tableau offers an active\u003Ca href=\"https://www.tableau.com/community\"> community forum\u003C/a> alongside paid Success Plans that include personalized training, expert guidance, and expedited support.\u003C/p>\u003Cp>In terms of pricing, this might be a bit of a jump from Geckoboard—but you’ll also get more powerful data exploration features like advanced calculations, statistical functions, and predictive modeling.\u003C/p>\u003Cp>You can perform complex data analysis, uncover trends, and identify opportunities for optimization using features such as trend lines, forecasting, and clustering.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"eb9a535e491e8a37d4396af9e55695f8a\">90+ integrations\u003C/li>\u003Cli data-list-item-id=\"ec3eba3c8f2687368a4b87a2e9a6a9bdf\">Tableau Pulse with Pace to Goal insight\u003C/li>\u003Cli data-list-item-id=\"e729984beae869b533ecd5e954e6e4e03\">Tableau Agent / Concierge (Tableau Next only)\u003C/li>\u003Cli data-list-item-id=\"e7b2fda56c00dc9b9cd7e50e6e94503d4\">Custom metrics and dimensions\u003C/li>\u003Cli data-list-item-id=\"e90586f55c5f4561e5e204f8c307af507\">Data blending\u003C/li>\u003Cli data-list-item-id=\"eb4357cc23c8b9762a8055b8e3f9022b1\">Drag-and-drop dashboard interface\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Tableau Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>\"I also like its ability to connect with various data sources and quickly prototype analytics without extensive backend work.\" (\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-12981637\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\"One of the things I like most about Tableau is how intuitive and visual it makes data analysis.\" (\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-12973629\">Source\u003C/a>)\u003C/p>\u003Cp>\"It's a very powerful tool, and works reliably and seamlessly, but sometimes dashboards take a bit long to load, especially when connected to live big datasets.\" (\u003Ca href=\"https://www.g2.com/products/tableau/reviews/tableau-review-11907092\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Tableau Pricing\u003C/strong>\u003C/p>\u003Cp>Tableau uses per-user, per-month licensing, billed annually, across three role types: Viewer, Explorer, and Creator. Every deployment requires at least one Creator license.\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"ef06cf7e7027be63eae5dad72fb3cb0fb\">\u003Cstrong>Tableau (Standard):\u003C/strong> Viewer $15/user/month, Explorer $42/user/month, Creator $75/user/month\u003C/li>\u003Cli data-list-item-id=\"e382fd9928173aee6c5d68dc70b20a70a\">\u003Cstrong>Enterprise Edition:\u003C/strong> starts at $35/$70/$115 respectively, adding Data Management, Advanced Management, and eLearning\u003C/li>\u003Cli data-list-item-id=\"e06040aea2e7ee1ef74452df05d2846f7\">\u003Cstrong>Tableau+ Bundle:\u003C/strong> custom-priced through sales, includes Tableau Agent, Pulse premium features, and agentic analytics through Tableau Next\u003C/li>\u003C/ul>\u003Cp>Total costs scale with team size, so a mid-to-large deployment can run well into four figures per month.\u003C/p>\u003Ch2>6. Looker Studio (a.k.a. Google Data Studio)\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> Freelancers, in-house marketers, and small teams whose data lives almost entirely within Google's ecosystem\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Looker_Studio_dashboard_e2eb19cca9.png\" alt=\"Looker Studio Dashboard - Dashboard with charts displaying sales trends, goal tracking, and top weekly spenders.\">\u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-alternatives\">Looker Studio\u003C/a> is a free reporting and data visualization tool built by Google that connects to Google's own platforms natively and for free, including Google Ads, GA4, Search Console, Display & Video 360, BigQuery, Google Sheets, and more, plus MySQL and PostgreSQL databases. \u003C/p>\u003Cp>Beyond Google's own connectors, the connector gallery gives access to 1,000+ datasets through community and partner connectors.\u003C/p>\u003Cp>The biggest advantage of Looker Studio over Geckoboard is that its highly customizable. Once your data sources are connected, you can use Looker’s drag-and-drop report editor to add:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"ed32f43dc8aced9a22599b17b1a9da115\">Charts, line bars, pie charts, geo maps, area and bubble graphs, data tables, pivot tables\u003C/li>\u003Cli data-list-item-id=\"eb2c3d244a64000a192bf454607b7330f\">Filters and date range controls\u003C/li>\u003Cli data-list-item-id=\"ea3f9d85bab691a1a51334293c8b2736d\">Links and clickable images\u003C/li>\u003Cli data-list-item-id=\"ea8b8db7f74ee67c0091724d8b69f4ede\">Custom text and images\u003C/li>\u003Cli data-list-item-id=\"e167a32e488238afddb727eb5df8c47f9\">Custom styles and color themes\u003C/li>\u003C/ul>\u003Cp>You can then invite teams or clients to view or edit your reports, or send them links in scheduled emails. \u003C/p>\u003Cp>The free tier is genuinely free; there's no catch for Google-source data. Looker Studio Pro is the paid enterprise version, adding team workspaces, organizational asset management, and Gemini AI features.\u003C/p>\u003Cp>The limitations show up fast when you move beyond Google. To connect non-Google platforms—Meta Ads, LinkedIn, HubSpot, and so on—you'll need a paid third-party connector like Supermetrics or Funnel to pipe the data in first.\u003C/p>\u003Cp>Looker Studio reports can be time-consuming and difficult to build. You’ll need to manually customize each widget, graph, chart, and image. For instance, this is what a report “canvas” looks like as you start building one—I don’t know about you, but this immediately overwhelmed me as a non-tech-savvy person.\u003C/p>\u003Cp>But again, it’s a solid choice if you just need to visualize your data from a Google-based platform, but I wouldn’t recommend it if you need to connect to other channels.\u003C/p>\u003Cp>Google reverted its 2022 rebrand in April 2026, renaming Looker Studio back to Data Studio, so you'll see both names depending on where you look. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Looker_Studio_report_canvas_3808a72875.jpg\" alt=\"Screenshot of Looker Studio report canvas - Whatagraph\">\u003Ci>Source: \u003C/i>\u003Ca href=\"https://digitalculturenetwork.org.uk/knowledge/getting-started-with-google-looker-studio/\">\u003Ci>Digital Culture Network\u003C/i>\u003C/a>\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e9362e4de9a60585c7b36e61e7a351b2b\">Free native connectors for all major Google platforms\u003C/li>\u003Cli data-list-item-id=\"e6be54d0f4cd441fc6d40c0775cc3a285\">1,000+ datasets via the connector gallery\u003C/li>\u003Cli data-list-item-id=\"e673d96612eed6259b68e843774348984\">Gemini conversational analytics (Pro)\u003C/li>\u003Cli data-list-item-id=\"e17bb70e91e717b0186613c756c37fa37\">Fully customizable drag-and-drop report editor\u003C/li>\u003Cli data-list-item-id=\"e979e5dbc8cc40b8e010c53507d1c9702\">Scheduled email delivery and shareable links\u003C/li>\u003Cli data-list-item-id=\"e6232f9d279d23b3d04cd1f516cb265bb\">Pro tier for enterprise teams\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Looker Studio Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>\"It's still free, easy to deploy, and works well with Google Sheets, Ads, GA4, and BigQuery.\" (\u003Ca href=\"https://www.reddit.com/r/GoogleDataStudio/comments/1lyjax6/is_looker_studio_still_in_demand_in_2025_real_use/\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\"I use it for marketing reporting, and it's difficult but is free and works. Still a good tool.\" (\u003Ca href=\"https://www.reddit.com/r/GoogleDataStudio/comments/1lyjax6/comment/n2uub1m/\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\"Blending data from different sources is often a headache.\" (\u003Ca href=\"https://www.g2.com/products/data-studio/reviews/data-studio-review-12609555\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Looker Studio Pricing\u003C/strong>\u003C/p>\u003Cp>While the platform itself is free, your total bill can climb quickly once you add non-Google data.\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e0bb779ae303e1b31fb5616730a8e9988\">\u003Cstrong>Free:\u003C/strong> unlimited reports and dashboards, all Google-built connectors included, no charge for creators or viewers\u003C/li>\u003Cli data-list-item-id=\"e5f55c5fd8e1ecaa17db7241e87a0a37a\">\u003Cstrong>Pro ($9/user/project/month):\u003C/strong> organizational asset ownership, Team Workspaces, Gemini AI features, Google Cloud Customer Care support\u003C/li>\u003C/ul>\u003Ch2>7. DashThis\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Freelancers and small marketing agencies that need clean, client-ready dashboards without a steep learning curve\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=2OMcEE3p2Io\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/2OMcEE3p2Io\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/alternatives/dashthis\">DashThis\u003C/a> is a straightforward marketing reporting tool that connects to 34+ marketing platforms, including Google Ads, GA4, Facebook Ads, LinkedIn, TikTok, and more. If you need a platform that isn't natively supported, you can import your own data via CSV file or Google Sheets, with automatic refreshes once set up.\u003C/p>\u003Cp>To create a dashboard, you can start from scratch or choose from a library of templates. DashThis supports three types of dashboards:\u003C/p>\u003Col>\u003Cli data-list-item-id=\"e021cb90fc911fe86af3a2fc2d2d1d225\">\u003Cstrong>Periodic dashboards:\u003C/strong> Based on specific time periods and cadences: daily, weekly, monthly, semi-annually, or annually.\u003C/li>\u003Cli data-list-item-id=\"eb84f4badab458f685cac83cbfb4a6a62\">\u003Cstrong>Campaign dashboards:\u003C/strong> Isolate and highlight a specific campaign for a custom date range.\u003C/li>\u003Cli data-list-item-id=\"e158e6d1934a92d2f636db03e807adc8b\">\u003Cstrong>Rolling dashboards:\u003C/strong> Show metric trends across three different date ranges.\u003C/li>\u003C/ol>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Dash_This_dashboard_templates_00873fe9c8.png\" alt=\"Dashthis dashboard templates\">Every plan includes access to DashThis product specialists, this isn't gated to higher tiers. DashThis also recently launched AI Insights, which analyzes dashboard performance and surfaces wins, issues, and opportunities automatically.\u003C/p>\u003Cp>For cross-source data, DashThis has a Merge widget that lets you combine metrics from different sources into a single widget; useful for basic aggregation, though it stops well short of true data blending or the kind of custom formula building you'd get in Whatagraph.\u003C/p>\u003Cp>In March 2026, DashThis also changed its pricing model, so plans now reflect both dashboard count and the number of data sources connected, so an agency with 10 clients each running Google Ads, Meta, and GA4 is already connecting 30 sources before adding anything else.\u003C/p>\u003Cp>Also, DashThis is built for reporting, not deep data analysis, and there's no advanced dimension-building beyond Calculated Widgets.\u003C/p>\u003Cp>\u003Cstrong>Key features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e640540ab465dce47ed8f456e1a127e49\">34+ native integrations\u003C/li>\u003Cli data-list-item-id=\"e596c8e4107447750671deb6ef0dc2ed2\">Calculated Widgets for blended, cross-platform metrics\u003C/li>\u003Cli data-list-item-id=\"e9d29a096a3f6b9383c9dd44aded6569c\">AI Insights (free tier) and AI Insights Pro add-on\u003C/li>\u003Cli data-list-item-id=\"effd02bd7042ee562d0488ed4f2ad77f1\">White-labeling: custom domain, logo removal, color schemes, custom email\u003C/li>\u003Cli data-list-item-id=\"e1fefcb5afae7a57eaaac6f87985f85ad\">Three dashboard types with automatic data refresh\u003C/li>\u003Cli data-list-item-id=\"ef6c751d04455af90ba32058bb71b460f\">Product specialists are included on all plans\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>DashThis Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>\"I really love how easy it was to set up an online dashboard with our own custom URL on DashThis.\" (\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-12974342\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\"We are unable to apply advanced filters by conversion names in Google Ads, and are unable to embed Looker Studio reports, which are at times more advanced in terms of filters.\" (\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-12732428\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\"I wish it had MORE integrations with other platforms, e.g., a Jotform form submission counter widget.\" (\u003Ca href=\"https://www.g2.com/products/dashthis/reviews/dashthis-review-12967054\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>DashThis Pricing\u003C/strong>\u003C/p>\u003Cp>All plans include AI Insights Free. AI Insights Pro is available as an add-on at $19/month.\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e9ec75fd2799dec01bf5d58e16600b0c9\">\u003Cstrong>Individual ($44/month, billed annually): \u003C/strong>3 dashboards, 15 sources, unlimited users, all integrations included\u003C/li>\u003Cli data-list-item-id=\"ebbd7f725428da6a2a0f051cfd56e0c18\">\u003Cstrong>Professional ($139/month):\u003C/strong> 10 dashboards, 40 sources, custom domain, custom email\u003C/li>\u003Cli data-list-item-id=\"ee05d45c1fec24f0e10c3f56b111e4c36\">\u003Cstrong>Business ($279/month):\u003C/strong> 25 dashboards, 100 sources, dedicated customer success specialist\u003C/li>\u003Cli data-list-item-id=\"e1dd4fb2db0df2e1993dfac762d657265\">\u003Cstrong>Standard ($429/month): \u003C/strong>50 dashboards, 200 sources, priority support, 1-on-1 screen-sharing sessions\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Note: \u003C/strong>\u003Ca href=\"https://dashthis.com/blog/new-pricing-2026/\" target=\"_blank\" rel=\"noopener noreferrer\">As of March 30, 2026\u003C/a>, DashThis is updating to source-based pricing, meaning plans now reflect both the number of data sources connected and dashboard count.\u003C/p>\u003Ch2>8. Cyfe \u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Boutique SEO agencies and small businesses that need an affordable, all-in-one monitoring dashboard with built-in keyword tracking and embedded analytics\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=J-oNiUJPS0Y&t=7s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/J-oNiUJPS0Y?start=7\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Cyfe is a business dashboard and reporting platform that pulls data from 100+ integrations covering social media, email, SEO, sales, and finance tools. For anything outside the native library, you can bring in custom data via Google Sheets, CSV, SQL, Private URL, or Push API—which also connects to Zapier's 1,500+ app ecosystem.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Cyfe_87c13c9eef.png\" alt=\"Client Reporting Tools - Cyfe\">\u003C/p>\u003Cp>One cool thing about Cyfe is that they offer a very extensive library of chart widgets, such as multi-chart, cohort, and Gantt, to help make sense of your data.\u003C/p>\u003Cp>The platform also comes with “Embedded Analytics,” where you can take an entire dashboard or a widget and embed it into emails, webpages, or applications.\u003C/p>\u003Cp>For SEO managers, Cyfe offers a built-in keyword ranking tool that allows you to automatically monitor website rankings across Yahoo, Google, and Bing.\u003Cbr>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Cyfe_keyword_ranking_20f48d8ec5.webp\" alt=\"Cyfe keyword ranking tool - Whatagraph\">\u003C/p>\u003Cp>However, the honest truth is, Cyfe is in maintenance mode. There have been no meaningful product updates in 2025 or 2026; its G2 profile is unclaimed, and integrations like X (Twitter) and Recurly have been deprecated without replacement. \u003C/p>\u003Cp>It's not a tool to evaluate based on an active roadmap; it's an affordable, functional tool that does what it does, but isn't keeping pace with the market. It also doesn't come with any advanced data calculations or organization features, nor can you transfer data to warehouses or other destinations.\u003C/p>\u003Cp>\u003Cstrong>Key features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e2d207db8e8c530463da3a83d114a80a3\">100+ integrations\u003C/li>\u003Cli data-list-item-id=\"e9be83c29409b0de2b844de816715e2a1\">Custom data via CSV, Google Sheets, SQL, and Push API\u003C/li>\u003Cli data-list-item-id=\"edb13ae8692b484fbca8909e9f362dca5\">Embedded analytics\u003C/li>\u003Cli data-list-item-id=\"ec82504568bde613b31803277ec1dc404\">Built-in SEO keyword ranking tracker\u003C/li>\u003Cli data-list-item-id=\"e9ee047750fe0f51fe328493b1429400b\">15-language support\u003C/li>\u003Cli data-list-item-id=\"e87c144b78763fa8e9a24f7671d0ad2d1\">White-label options on all paid plans\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cyfe Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>\"Its capabilities for visualizing our leads are superb, and it's easy to understand them at a glance.\" (\u003Ca href=\"https://www.g2.com/products/cyfe/reviews/cyfe-review-7158923\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\"No customer service. Email in and pray for an answer (prayers left unanswered).\" (\u003Ca href=\"https://www.g2.com/products/cyfe/reviews/cyfe-review-8212492\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\"They keep deprecating widgets, i.e., Twitter and Recurly, to name just two. Meanwhile, no new integrations appear. They admit this product is low on their priorities.\" (\u003Ca href=\"https://www.g2.com/products/cyfe/reviews/cyfe-review-8525639\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Cyfe Pricing\u003C/strong>\u003C/p>\u003Cp>All plans include unlimited history, TV Mode, embedded analytics, custom SSL domain, custom logo and themes, and unlimited data exports.\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e013d55da66a9fee74623a8d7dd7bf563\">\u003Cstrong>Starter ($29/month): \u003C/strong>1 user, 2 dashboards\u003C/li>\u003Cli data-list-item-id=\"e735383c60e039bc7724deed6ec9f3980\">\u003Cstrong>Standard ($39/month): \u003C/strong>2 users, 5 dashboards\u003C/li>\u003Cli data-list-item-id=\"e41ee2ad3d63bbb49fef0fdb2d75e9339\">\u003Cstrong>Pro ($65/month): \u003C/strong>5 users, 10 dashboards\u003C/li>\u003Cli data-list-item-id=\"e724bbb51bdd965595ddbc0e634758455\">\u003Cstrong>Premier ($119/month): \u003C/strong>unlimited users, 20 dashboards, +$5 per additional dashboard\u003C/li>\u003Cli data-list-item-id=\"e67cc581e5e877738b4ab8ab2c5ac888d\">\u003Cstrong>Agency ($190+/month):\u003C/strong> 15 users, 100 dashboards, 10 clients, +$19 per additional client, 100% white-label\u003C/li>\u003C/ul>\u003Ch2>9. AgencyAnalytics\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> SEO and content marketing agencies that want an all-in-one client reporting platform with built-in rank tracking.\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=B7MVXBEG3U4\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/B7MVXBEG3U4\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/agencyanalytics-alternatives-and-competitors\" target=\"_blank\" rel=\"noopener noreferrer\">AgencyAnalytics\u003C/a> is a close Geckoboard marketing alternative built specifically for agencies. It connects to 85+ data sources, pulling everything into a single client dashboard.\u003C/p>\u003Cp>For SEO agencies in particular, the built-in Rank Tracker and Backlink Monitor let you track daily keyword rankings and monitor link profiles without leaving the platform. \u003C/p>\u003Cp>AgencyAnalytics simplified its pricing significantly in 2026, moving to a flat $25 per client per month Core plan that now includes everything. \u003C/p>\u003Cp>Another 2026 addition called “Views” lets you build cross-channel reporting tables for each client by describing what you want and letting AI build it automatically, though it's worth noting these are built per report rather than defined once and reused everywhere, the way a governed data layer works.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Agency_Analytics_rank_tracker_be763695e9.webp\" alt=\"AgencyAnalytics rank tracker - Whatagraph\">AgencyAnalytics’ key advantage over Geckoboard is their AI insights. You can ask AI to write you performance summaries (although readability is not that great).\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Agency_Analytics_AI_summary_7047b856c5.png\" alt=\"AgencyAnalytics AI summary - Whatagraph\">\u003C/figure>\u003Cp>Or you can also ask AI to identify an opportunity, highlight an issue, or celebrate a win. \u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Agency_Analytics_AI_insights_7959ec1e34.png\" alt=\"AgencyAnalytics AI insights - Whatagraph\">However, users say the platform can be unstable with sources disconnecting frequently due to “service bandwidth” issues. AgencyAnalytics also doesn’t come with advanced data calculations, and their dashboards are rigid and limited.\u003C/p>\u003Cp>\u003Cstrong>Key features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e7cfa1f2eceaba229d9c9096f0eaf2eca\">85+ integrations\u003C/li>\u003Cli data-list-item-id=\"e81cdfca5a8d7c1173b60fa1c3737e1a8\">Built-in Rank Tracker and Backlink Monitor\u003C/li>\u003Cli data-list-item-id=\"e0101ba6bbdc3454ab7605ba38d3f4ac1\">Views: AI-built cross-channel reporting tables (per report)\u003C/li>\u003Cli data-list-item-id=\"ef73fbc5ff510e0d68367b59606f6bb57\">MCP access for Claude and ChatGPT, included on Core\u003C/li>\u003Cli data-list-item-id=\"e716c37c5f7598a337e3f12057079a165\">White-labeling across dashboards, reports, and mobile app\u003C/li>\u003Cli data-list-item-id=\"e185d9a4797f97b2cd401da649c2e6cb9\">Client and staff management with granular permissions\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>AgencyAnalytics Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>\"The integrations across multiple applications are the simplest approach I like.\" (\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-12946896\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\"I can't comment much from a pricing or ROI perspective as we use this across the agency, but I can say it isn't the cheapest of all.\" (\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-12946896\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\"It feels a bit behind on AI updates.\" (\u003Ca href=\"https://www.g2.com/products/agencyanalytics/reviews/agencyanalytics-review-12914119\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>AgencyAnalytics Pricing\u003C/strong>\u003C/p>\u003Cp>AgencyAnalytics uses client-based pricing, so your monthly cost scales with the number of clients you're managing. \u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e2c02b5a3e777e190c8e641483413ef72\">\u003Cstrong>Core: $25/client/month (monthly):\u003C/strong> Includes unlimited data sources, reports, dashboards, and users, AI insights, white-label branding, MCP access, and 85+ integrations\u003C/li>\u003Cli data-list-item-id=\"e8d078f6a38ed78696a0c84c3ac3f35a8\">\u003Cstrong>Rank Tracker add-on\u003C/strong>: $50/month per 500 keywords (weekly, Google and Bing, mobile and local)\u003C/li>\u003Cli data-list-item-id=\"ebd9a5d604ec4e22fa3f10920c8c62611\">\u003Cstrong>Database connectors:\u003C/strong> custom pricing (MySQL, BigQuery, Amazon Redshift)\u003C/li>\u003C/ul>\u003Cp>Read our full guide to \u003Ca href=\"https://whatagraph.com/blog/articles/agencyanalytics-pricing\">AgencyAnalytics pricing\u003C/a>.\u003C/p>\u003Ch2>10. Swydo\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Small PPC and digital marketing agencies that need automated client reporting.\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=mu6ngEvKS0w\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/mu6ngEvKS0w\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/swydo-alternatives-and-competitors\">Swydo\u003C/a> is an automated monitoring and reporting platform for marketers. Here are three key aspects of the platform:\u003C/p>\u003Col>\u003Cli data-list-item-id=\"eebff11a50a33d824576a259eae088edd\">\u003Cstrong>Data collection: \u003C/strong>Integrate with 32+ platforms and combine your data into one comprehensive report. These integrations include popular channels like Google Ads, Facebook Ads, and Google Sheets. \u003C/li>\u003Cli data-list-item-id=\"e41747082fd527e68c230dba49e5cb8d4\">\u003Cstrong>Reporting: \u003C/strong>Create reports easily using templates and their library of metrics and pre-set widgets. Or, add your own customized widgets. Share custom reports as PDF, dashboards, or live presentation.\u003C/li>\u003Cli data-list-item-id=\"e0e8878be16b4d0814296e48c40c48594\">\u003Cstrong>Monitoring: \u003C/strong>Monitor client or stakeholders’ KPIs to quickly identify and address issues and opportunities. Sywdo comes with KPI boards, clients KPI overviews, and alert notifications. \u003C/li>\u003C/ol>\u003Cp>Swydo’s key advantage over Geckoboard is how customizable its dashboards are. For one, you can create “Brand templates” which are custom color schemes for your brand. \u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Swydo_brand_templates_013bfcec6b.png\" alt=\"Swydo brand templates - Whatagraph\">\u003C/figure>\u003Cp>You can also pick and choose what you want to show on the report cover, such as:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e36dd90c92cc25913fb2a5672ea23ca48\">Author\u003C/li>\u003Cli data-list-item-id=\"e126659c62cc889af37d2bf0cd711c149\">Client logo and name\u003C/li>\u003Cli data-list-item-id=\"e139eaeda498b3d7579d9e0e2a859d75a\">Date range\u003C/li>\u003Cli data-list-item-id=\"eeb9e2b9ca3be4ffe4da81e2516e3990d\">Subtitle and title\u003C/li>\u003Cli data-list-item-id=\"e5e6307f8bc88d7b863a251c85aab8029\">Team logo and name\u003C/li>\u003C/ul>\u003Cp>The result is a colorful \u003Ca href=\"https://whatagraph.com/blog/articles/marketing-report-examples\" target=\"_blank\" rel=\"noopener noreferrer\">marketing report\u003C/a> like this:\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Swydo_example_report_cfb72c2c29.png\" alt=\"Swydo example report - Whatagraph\">The next feature I like about Swydo is their Monitoring tab. You can see an overview of key metrics for each client and whether they’re trending up or down. This is similar to Whatagraph’s \u003Ca href=\"https://whatagraph.com/overview\">Overview\u003C/a>.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Swydo_monitoring_efbdc414a7.png\" alt=\"Swydo monitoring overview - Whatagraph\">However, Swydo can also be very limiting. Apart from a basic “Custom metric” builder, you can’t blend data sources or create custom dimensions on Swydo. This can lead to messy reports with inaccurate data and inconsistent dimensions.\u003C/p>\u003Cp>Swydo is also purely a reporting tool—you won’t be able to ship your data to data warehouses or business intelligence platforms.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e1c2115b16e0c5adcc7bb5299f2f763f5\">34+ native integrations\u003C/li>\u003Cli data-list-item-id=\"ef35c2bc2c8291177665c56ebe99c5e71\">Combined Data Sources (merge up to 5 ad platforms into one widget)\u003C/li>\u003Cli data-list-item-id=\"e4a2f6cc928abaee6fa7f2da575461e63\">Brand templates and custom report covers\u003C/li>\u003Cli data-list-item-id=\"e9fda6416d06a0c79dfbbd8e0c92b8b13\">KPI Monitoring dashboard with Slack and email alerts\u003C/li>\u003Cli data-list-item-id=\"eaac5db61dff567f5a39e6377b327d607\">Custom metric builder\u003C/li>\u003Cli data-list-item-id=\"e49af8166c2f586352c23af8e9d110f47\">Report sharing via PDF, live dashboard, or presentation\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Swydo Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>\"I like the ease of combining multiple channels and sources into a structured format with Swydo.\" (\u003Ca href=\"https://www.g2.com/products/swydo/reviews/swydo-review-10824478\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\"Not really a complaint, but it is your responsibility as an agency to be looking towards the next billing cycle and ensuring that you have your connectors and integrations cleansed.\" (\u003Ca href=\"https://www.g2.com/products/swydo/reviews/swydo-review-12977799\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\"It's not set up for complex reports, and their Shopify integration is deprecated even though it's still advertised as a connection on their website.\" (\u003Ca href=\"https://www.g2.com/products/swydo/reviews/swydo-review-12377089\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Swydo Pricing\u003C/strong>\u003C/p>\u003Cp>Pricing is based on the number of active data sources in your account.\u003C/p>\u003Cp>The base plan starts at $69/month and includes 10 data sources, unlimited clients, unlimited users, and all features. \u003C/p>\u003Cp>Additional data sources are charged on a sliding scale: \u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e683470d35b1e94847a716605ef82d5b7\">$4.50 each per month for sources 11-100\u003C/li>\u003Cli data-list-item-id=\"efbdba25580f07c724143a1035e931e23\">$3.00 each for sources 101-500\u003C/li>\u003Cli data-list-item-id=\"e7d86091292863565f307f30200e68af9\">$2.00 each for sources 501+\u003C/li>\u003C/ul>\u003Cp>For example, 100 data sources would run around $474/month.\u003C/p>\u003Ch2>11. NinjaCat\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Mid-to-large marketing agencies and enterprise brands that need an end-to-end data platform.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Ninja_Cat_dashboard_71eabbfbf5.png\" alt=\"NinjaCat Dashboard - Dashboard with key metrics, top sources, and conversion shares.\">Similar to Whatagraph and Grow, \u003Ca href=\"https://whatagraph.com/blog/articles/ninjacat-alternatives-and-competitors\">NinjaCat\u003C/a> is an end-to-end platform for connecting to your data sources, cleaning the data, visualizing it, and shipping it to destinations.\u003C/p>\u003Cp>You can integrate with 150+ pre-built connectors, ranging from CRM, search advertising, web analytics, and project management tools, with governed data piped directly to BI destinations like Tableau, Looker Studio, and Sisense.\u003C/p>\u003Cp>Graphic designers are familiar with NinjaCat’s layout, as it looks a lot like a popular design tool - Figma. However, if you’re a marketer without a design background, this can be quite confusing and overwhelming.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/ninjacat_3816cd9981.png\" alt=\"Ninjacat report template\">NinjaCat’s biggest 2026 shift is its expanded AI Agents library: chained, autonomous agents that don't just surface insights but execute full workflows. \u003C/p>\u003Cp>A typical chain looks like this:\u003C/p>\u003Cp>1. An anomaly detection agent spots a 40% CPC spike\u003C/p>\u003Cp>2. It alerts the paid media team via Slack, \u003C/p>\u003Cp>3. A second agent diagnoses the root cause\u003C/p>\u003Cp>4. A third agent generates response options. \u003C/p>\u003Cp>NinjaCat also launched a Snowflake Connected App, letting enterprise customers run its entire AI agent platform natively inside their own Snowflake environment using a zero-copy architecture. That's a meaningful differentiator for enterprise teams already standardized on Snowflake who don't want their data leaving that environment.\u003C/p>\u003Cp>\u003Cstrong>Key Features\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"ec0c9f5964c4015a9987ff0a4efed5b15\">150+ native connectors plus AI Connectors and Custom Connectors\u003C/li>\u003Cli data-list-item-id=\"e246164714b178de608d132a5e5dbcc7e\">AI Agents library: chained, autonomous workflows\u003C/li>\u003Cli data-list-item-id=\"ec4049d3528235562148fbb13ba52d793\">Snowflake Connected App (zero-copy architecture)\u003C/li>\u003Cli data-list-item-id=\"e2927353c2d891c3b67941886038bc62b\">No-code and chat-driven ETL and data transformation\u003C/li>\u003Cli data-list-item-id=\"e9d774d5c2e44ed1713d054875255a4be\">Data export to BigQuery, Databricks, Redshift, and Amazon S3\u003C/li>\u003Cli data-list-item-id=\"e7f03ee8de77399a97a5e5f7cdb50f126\">White-label reporting and white-glove setup\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>NinjaCat Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>\"It is an all-in-one solution for analytics, KPI monitoring, reporting, and call tracking.\" (\u003Ca href=\"https://www.capterra.com/p/132630/NinjaCat/#Capterra___371631\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\"Making it easier to connect with various apps and configure the AI agent would help increase adoption.\" (\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-11775284\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\"The technology is sophisticated and can do a lot. Because of that, things can break down from time to time.\" (\u003Ca href=\"https://www.g2.com/products/ninjacat/reviews/ninjacat-review-11877431\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>NinjaCat doesn't publish pricing publicly. \u003C/p>\u003Cp>Market data indicates enterprise contracts typically start around $1,500/month, scaled to data sources, reporting volume, and AI Agent seats.\u003C/p>\u003Ch2>12. Funnel.io\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for: \u003C/strong>Enterprise marketing teams and large agencies with dedicated data or analytics functions who need a solid data pipeline\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Funnel_io_dashboard_9dff0b51f0.png\" alt=\"Funnel Io Dashboard - Dashboard interface showing performance marketing data, charts, and metrics.\">\u003C/figure>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/funnel-io-alternatives-and-competitors\">Funnel\u003C/a> is a marketing intelligence and data pipeline platform that pulls data from your sources, transforms and harmonizes it, and ships it to wherever your team needs it\u003C/p>\u003Cp>Funnel offers 600+ data connectors covering major marketing platforms, CRM systems, and analytics tools, including HubSpot, Salesforce, DV360, and more. If a connector doesn't exist, you can import data via Google Sheets or request a custom build from the Funnel team.\u003C/p>\u003Cp>A full navigation redesign rolled out in early 2026, splitting the platform into two distinct modes:\u003C/p>\u003Cp>\u003Cstrong>1.  A data hub\u003C/strong> for all ingestion tools\u003C/p>\u003Cp>\u003Cstrong>2. A report hub\u003C/strong> for all visualization tools, reinforcing Funnel's positioning as an ETL-first platform rather than a reporting one. \u003C/p>\u003Cp>Funnel does offer basic visualization dashboards and a Data Chat AI conversational interface, but the company is transparent that these aren't the core product. \u003C/p>\u003Cp>The real differentiator is Marketing Measurement, an attribution and media mix tool that uses AI to recommend where to increase or decrease spend based on marginal CPA and ROAS, with what-if scenario modeling to test budget changes before committing.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Funnel_io_marketing_masurement_feature_e20447b5b1.png\" alt=\"Funnel Io Marketing Masurement Feature - Dashboard overview showing monthly revenue from May to November 2024.\">\u003C/figure>\u003Cp>Funnel removed its free plan entirely in December 2025, with no like-for-like replacement, so there's no way to evaluate the platform without booking a demo first. \u003C/p>\u003Cp>The platform is genuinely powerful but not easy; it's built for teams with analytical capability, not marketers who need something up and running in an afternoon.\u003C/p>\u003Cp>\u003Cstrong>Key features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e246c64533bbabb2d4ce0a0da482f7c51\">600+ data connectors\u003C/li>\u003Cli data-list-item-id=\"e5a40862d895a8b9895fb438311eb7047\">Data hub and Report hub navigation split (2026)\u003C/li>\u003Cli data-list-item-id=\"e3acf4d9c55b64aabedbaebb34fdb633a\">No-code data transformation, custom dimensions, metrics, and currency conversions\u003C/li>\u003Cli data-list-item-id=\"eb8803c413723884aec3d86e13d8b3acb\">Data Explorer for analysts\u003C/li>\u003Cli data-list-item-id=\"e6658f40e2d816306507b36f15ccd7a73\">Basic visualization dashboards and AI Data Chat (beta)\u003C/li>\u003Cli data-list-item-id=\"ee8d13a5ef5bcd9954530aa3d02ca6d17\">Marketing Measurement with AI-powered spend recommendations and what-if modeling\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Funnel Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>\"There are numerous connectors available, such as Amazon, Apple, Meta, Google Ads, Analytics, and Search Console, truly more options than I expected.\" (\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-11977140\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\"There is a bit of a learning curve when you first start configuring data sources and field mappings, especially if you have a complex setup.\" (\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-11973065\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\"Some visuals and data transformations could be improved, but I understand there's a roadmap for more visual functionality in the future.\" (\u003Ca href=\"https://www.g2.com/products/funnel/reviews/funnel-review-12670148\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Pricing\u003C/strong>\u003C/p>\u003Cp>Funnel uses a two-component pricing model: plan tier plus flexpoints, which measure usage capacity across connectors, platform accounts, dashboards, and destinations.\u003C/p>\u003Cp>The headline prices below are starting points only, since every connector, account, dashboard, and destination consumes Flexpoints credits, and agencies with 10+ connectors are routinely pushed toward the next tier.\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e8c30a9b27293e361a5447ffb596794e2\">\u003Cstrong>Starter (from $200/month):\u003C/strong> 121 connectors, 5 users, 1 workspace, Funnel Dashboards and Looker Studio reporting, Google Sheets export, daily sync, no warehouse exports\u003C/li>\u003Cli data-list-item-id=\"eb8c40996b42b1bd1a3fb6141ba679f3d\">\u003Cstrong>Business (from $800/month):\u003C/strong> 579 connectors, unlimited users and workspaces, full reporting suite including Power BI and Tableau, data warehouse exports\u003C/li>\u003Cli data-list-item-id=\"ea1e0cdd33356dc5143e585dfdd139d92\">\u003Cstrong>Enterprise (custom pricing):\u003C/strong> 590 connectors, Snowflake export, enterprise SSO, audit log, EU data center option\u003C/li>\u003C/ul>\u003Cp>We break down when and if the platform is worth the investment in our \u003Ca href=\"https://whatagraph.com/reviews/funnel-io\">honest Funnel.io review\u003C/a>.\u003C/p>\u003Ch2>13. Supermetrics\u003C/h2>\u003Cp>\u003Cstrong>Most suitable for:\u003C/strong> Enterprise marketing and analytics teams that need a scalable data pipeline to move, normalize, and transform marketing data into their existing BI infrastructure.\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/8u7N-06j8dw\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/8u7N-06j8dw\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-competitors-and-alternatives\">Supermetrics\u003C/a> is a marketing intelligence platform that pulls data from 100+ platforms and moves it to data warehouses, BI tools, and spreadsheets.\u003C/p>\u003Cp>On the data quality side, Supermetrics handles automated normalization, custom fields, data blending templates, and enrichment rules to keep your data consistent across sources. A Connector Builder, currently available as an add-on, lets technically proficient teams create custom integrations using a low-code JSON configuration.\u003C/p>\u003Cp>Supermetrics now offers its own native dashboards with cross-source data blending in single widgets and widget-level filtering, plus an Insights Agent. The agent helps to turn fragmented marketing data into plain-language analysis, positioning Supermetrics AI closer to an explainer layer than a raw data puller.\u003C/p>\u003Cp>MCP server is also now available, enabling AI tools like ChatGPT and Claude to query your live marketing data directly.\u003C/p>\u003Cp>\u003Cimg src=\"https://s3.us-east-2.amazonaws.com/whatagraph.com/Supermetrics_cross_source_data_blending_e376372c65.png\" alt=\"Supermetrics Cross Source Data Blending - Diagram illustrating data flow through Supermetrics products.\">\u003C/p>\u003Cp>But Supermetrics is still primarily built for data and technical teams. Data mapping, transformation, and connector configuration require comfort with technical concepts. For marketers who want to blend and organize data without technical support, the workflow is steeper than most alternatives on this list.\u003C/p>\u003Cp>\u003Cstrong>Key features:\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e9a352d9990eeab1f963ac8aba33bf7a2\">100+ data source connectors\u003C/li>\u003Cli data-list-item-id=\"eaaa88e580531fe8df1a3bdd33574ea9e\">Supermetrics AI: Insights Agent for plain-language analysis\u003C/li>\u003Cli data-list-item-id=\"e99c0653ac3804d8237901741af5dbad5\">Native dashboards with cross-source blending\u003C/li>\u003Cli data-list-item-id=\"e3ffd216e09c825a71a835a5e16fffac9\">MCP server for AI tool integration (ChatGPT, Claude, Gemini)\u003C/li>\u003Cli data-list-item-id=\"e01c111b148d1427befb352f8e918c8e6\">TikTok Shop connector (added January 2026)\u003C/li>\u003Cli data-list-item-id=\"e4b1d304da97a9bc8888686aee28d3ad4\">Data Activation for pushing insights to ad platforms\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Supermetrics Reviews from Real Users\u003C/strong>\u003C/p>\u003Cp>\"One thing I didn't like was that authentication often has to be done multiple times, which can interrupt workflows and slow down automation.\" (\u003Ca href=\"https://www.capterra.com/p/162846/Supermetrics/#Capterra___7022122/\">Source\u003C/a>)\u003C/p>\u003Cp>\"The cost for Supermetrics keeps increasing, and some individuals or firms can't afford the app.\" (\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-12588126\">Source\u003C/a>)\u003C/p>\u003Cp>\"I consider Supermetrics a premium tool with the functionality and connectors needed for a company doing substantial business.\" (\u003Ca href=\"https://www.g2.com/products/supermetrics/reviews/supermetrics-review-12506993\">Source\u003C/a>)\u003C/p>\u003Cp>\u003Cstrong>Supermetrics Pricing\u003C/strong>\u003C/p>\u003Cp>Additional users, data sources, and accounts can be purchased as add-ons on any plan. Exact add-on pricing is available on request.\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e72cd522f845ae86be1c9270b3dfb16b9\">\u003Cstrong>Starter ($44/month, billed annually): \u003C/strong>1 core destination, 3 data sources, 1 user, 3 accounts per data source, weekly refresh (Google Sheets only), MCP access (limited)\u003C/li>\u003Cli data-list-item-id=\"e0b7b7c88a835da0fcdbeaf69e58811b3\">\u003Cstrong>Growth ($177/month):\u003C/strong> 2 users, 6 data sources, 7 accounts per data source, daily refresh\u003C/li>\u003Cli data-list-item-id=\"e0d2c8d0644b96072cd2e0a8f993a353c\">\u003Cstrong>Enterprise (custom pricing):\u003C/strong> 1+ destinations including data warehouses, custom users and data sources, on-demand refresh, full data transformations, dedicated Customer Success Manager\u003C/li>\u003C/ul>\u003Cp>Read more about \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-pricing\">Supermetrics pricing\u003C/a>, and find out what you’re truly paying for.\u003C/p>\u003Ch2>Which Geckoboard alternative is best for you?\u003C/h2>\u003Cp>Depending on your team size and use case, the right alternative will look different. Here's a quick breakdown:\u003C/p>\u003Cp>✅ If you're a mid-size marketing agency managing multiple clients and channels - and you need custom metrics, white-labeled reports, and AI that works with your actual data - choose \u003Cstrong>Whatagraph\u003C/strong>. One governed data foundation covers your connectors, client reports, Performance Overviews, BigQuery export, and AI queries, without rebuilding context every time you switch tools.\u003C/p>\u003Cp>✅ If you're a small agency or freelancer that needs clean, client-ready dashboards without a steep learning curve, choose \u003Cstrong>DashThis\u003C/strong>, \u003Cstrong>AgencyAnalytics\u003C/strong>, or \u003Cstrong>Swydo\u003C/strong>. AgencyAnalytics is the best pick if rank tracking is core to your work. DashThis and Swydo are the fastest paths from data to a polished client report.\u003C/p>\u003Cp>✅ If you're an in-house team that needs a centralized KPI dashboard across sales, marketing, and ops, choose \u003Cstrong>Databox\u003C/strong> or \u003Cstrong>Klipfolio\u003C/strong>. Databox is easier to get started with. Klipfolio's PowerMetrics is the better fit if you have a data team and want a governed metric catalog for self-serve analytics.\u003C/p>\u003Cp>✅ If you're a freelancer or small in-house team that lives in Google's ecosystem, choose \u003Cstrong>Data Studio\u003C/strong>. It's free, flexible, and genuinely good - until you need to connect anything outside of Google.\u003C/p>\u003Cp>✅ If you're an enterprise data team that needs deep exploration, statistical modeling, or a serious data pipeline, choose \u003Cstrong>Tableau\u003C/strong>, \u003Cstrong>Funnel.io\u003C/strong>, or \u003Cstrong>Supermetrics\u003C/strong>. Tableau is best for analysts who need to interrogate data. Funnel and Supermetrics are the right fit if moving and normalizing data into a BI infrastructure is the primary goal.\u003C/p>","2024-11-29T11:17:44.480Z","2026-07-31T06:40:10.775Z","2026-07-31T06:40:10.977Z","g9p7lnd096r66d4n355vnazf",{"id":823,"name":824,"alternativeText":825,"caption":33,"width":691,"height":692,"formats":826,"hash":832,"ext":384,"mime":385,"size":833,"url":834,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":835,"updatedAt":836,"documentId":837,"publishedAt":373,"focalPoint":33},15593,"Geckoboard alternatives and competitors.png","Geckoboard Alternatives And Competitors - Five app icons with different logos.",{"thumbnail":827},{"ext":384,"url":828,"hash":829,"mime":385,"name":830,"path":33,"size":831,"width":575,"height":576},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Geckoboard_alternatives_and_competitors_5d270a1b65.png","thumbnail_Geckoboard_alternatives_and_competitors_5d270a1b65","thumbnail_Geckoboard alternatives and competitors.png",28.03,"Geckoboard_alternatives_and_competitors_5d270a1b65",1418.87,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Geckoboard_alternatives_and_competitors_5d270a1b65.png","2025-10-06T13:23:48.998Z","2025-10-06T13:23:53.903Z","tgrfi9vm941h3n5np2kt25ew",{"id":585,"name":586,"about":587,"email":588,"createdAt":589,"updatedAt":590,"publishedAt":591,"slug":592,"linkedin_url":593,"documentId":594},{"id":92,"title":737,"slug":738,"subheading":739,"createdAt":740,"updatedAt":741,"publishedAt":742,"documentId":743},{"id":5,"title":841,"subtitle":842,"createdAt":843,"updatedAt":844,"publishedAt":845,"documentId":846,"text_banner":33,"bottom_banner":33},"Get more from your marketing data","\u003Cp>Dive into Whatagraph product updates, how-tos, company news, product reviews, and educational content to get the most out of your marketing data.\u003C/p>","2022-11-18T08:43:50.870Z","2025-07-03T08:13:56.278Z","2022-11-18T08:43:52.413Z","nacdautr0f31448ryt3aqm2k",1786054468652]