Search Ads 360 Integration is Here for Unified PPC Reporting
We are proud to present Google Search Ads 360 integration with Whatagraph. With SA360, you will be able to manage your search marketing campaigns across multiple search engines, such as Google, Bing, Yahoo, and others. Learn more about this integration below.
What is Search Ads 360?
Search Ads 360, formerly known as DoubleClick Search, is a Google-owned all-in-one search campaign management platform allowing its users to efficiently and effectively manage enterprise-level PPC campaigns in one place. It also allows search marketers to save tons of time and reduces complexity, especially when running search ads on multiple platforms.
Search Ads 360 allows you to:
- Streamline search campaign management;
- Automate the bidding process;
- Provide integrated reporting.
Let's delve into that last point a little bit. Now that SA360 is part of the integrations family at Whatagraph, here’s what our visual reports will help you with:
1. Easily track the data of your search ads in different search engines.
It is quite clear that paid search advertising works differently on each platform. If one search ad performed well in one search engine (SE), it doesn't mean that it will work the same in another one.
With Whatagraph and Search Ads 360 integration, you’ll have the ability to automatically track and measure your search ads performance on different search engines, and, in return, better understand which SE generated more traffic and total revenue for your business.
2. Evaluate the performance of your paid search efforts.
You will be able to compare paid search with other channels such as display, organic search, email, and more. Based on this data, you will understand which channel in which country works the best for each goal.
3. Add insights for the reader to understand what happened and why.
Sometimes giving additional insight is absolutely crucial to paint a full picture. For instance, competition in search ads spikes during a conference or event, so in order to not sacrifice ROI, you lower the budgets. Using a text widget, you will be able to explain to your clients why your agency took particular actions.
4. Easily monitor keyword performance data, compare it with previous periods, and spot opportunities for optimization.
You will be able to track and compare keywords in terms of clicks and conversions they bring. Also, monitor changes over time for custom date range analytics and you can even spot the keywords that are eating up your budget!
If you are already using Whatagraph for your reports, you can go ahead and start building a Google Search Ads 360 report straight away! Just add a new data source and explore all the new possibilities.
Not a Whatagraph family member yet? Don’t wait any longer and start your free trial now!