Social reporting, or social media reporting, has become a vital part of business and marketing in the last couple of years. Social media presence for a brand is one of the most sought-after marketing skills that we look for in a product. This isn't just from a business point of view, either. As consumers, we look at a product and can define its worth through the presence it has on different social networks.
For these reasons, learning how to keep up with your business' top social channels is very important. Most companies, nowadays, have focused their efforts on this area by hiring an expert or at least someone to watch over their accounts and keep them updated. And yes, consistency and posting to your accounts is a crucial part of it.
However, through social media monitoring with reports, you can keep better track of what works and how to make it better. Let's go a little more in-depth as to the purpose of social media reporting.
First, you would have to know certain variables of your report to get started. Ask yourself questions such as:
Next, you'll need to define which metrics you're going to write your report on: is it measuring brand awareness or is it measuring performance. Both of these concepts measure different things. The first wants to know how your brand, as a whole, is performing on social media. Whereas the second wants to see how individual posts are performing.
With so many social media management tools in the industry, it can be challenging to choose just one. Depending on your needs, you might use different software for social media scheduling, social media listening, and so on. However, when it comes to social media reporting, Whatagraph is here to answer your prayers.
Not only does it allow for clean and highly reliable reports, but it's also completely customizable and available for your needs. With the Whatagraph reporting tool, you can:
These are just a few examples of the fantastic things you can do with the Whatagraph social media reporting tool. See for yourself today! And hey! There's a free trial, so you can give it a go free of charge to see if it works for you.