Top 7 Whatagraph Alternatives in 2023

We may be biased, but we believe that Whatagraph is a great marketing analytics tool. And 1,000+ of our customers would say the same. But perhaps you want to try a different tool for your digital marketing reports.
Dominyka Vaičiūnaitė

Oct 10 2022 8 min read

Table of Contents

    The truth is, even leading marketing reporting tools like Whatagraph have alternatives that marketers may find of better use. Today, we'll be open and honest with you about other solutions you could be implementing in your workplace. You'll discover their benefits and drawbacks and the opportunity to make an informed decision about which reporting tool is best for you, your team, or your client.

    All You Need to Know About Whatagraph

    Before we begin discussing our alternatives, here are the features and help you should know that Whatagraph provides.


    To begin with, Whatagraph provides everything you need to create professional, personalized and automated marketing report. Here are some features to consider.

    Whatagraph also provides access to 2 additional products to improve your reporting efficiency:

    • Overview - this product gives you an overview of ALL your clients’ KPIs in one place. This means comparing your marketing performance across different clients and seeing a birds’ eye view of your marketing performance.
    • Smart builder - this product is a two-step report creation tool allowing you to 1) connect data sources; 2) choose metrics you want to analyze. In no time, the report will be created, and you’ll be able to present your initiative’s progress.

    white-label customize


    Whatagraph is not yet perfect, however. Our tool has some cons that you need to consider before getting started.

    • It can be a little pricey for small businesses - the cheapest plan is $199 per month.
    • Whatagraph doesn’t track UTMs;
    • You don’t have the option to drill down (filter) live dashboards;
    • Integrations are more focused on broader use cases.

    Who Is Whatagraph For?

    Due to Whatagraph’s features, it’s mainly focused on marketing agencies that want to improve their reporting and client reporting processes. But it would also advantage businesses as it has eCommerce integrations such as Shopify, BigCommerce, etc. 

    Whatagraph Pricing

    Whatagraph has three pricing tiers that can be customized to meet your requirements truly. The monthly fee begins at $199.

    There are currently three tiers available: Professional, Premium, and Custom. Whatagraph offers an annual subscription with a 30-day money-back guarantee.

    whatagraph dashboard

    The Top 7 Whatagraph Alternatives

    Now, if you are considering switching from Whatagraph to another tool, or you want to see which tools are better than Whatagraph - here are 7 of them:

    1. Google Data Studio

    The very first alternative to Whatagraph is Google Data Studio. 

    It only seems fair as this data visualization tool is one of the most commonly used among markers and businesses. 

    Google Data Studio has become the most common choice of many marketers when it comes to providing a cloud-based BI tool that transform complex data into aesthetically tailored reports. 

    Here are some reasons to consider this business analytics platform.


    First, Google Data Studio is known for its high number of connectors. 

    In total it provides 670 (and the number keeps growing) connectors, 659 of which are paid and 20 - free. 

    Google Data Studio pricing is a bit complex as they claim to be free but to take advantage of the tool fully - you need to purchase third party platforms such as data storage or report development tools. The only free tools are those in the Google ecosystem, such as Google Analytics, Google Data Studio and others.

    Second, you can easily share reports by creating a shareable link or giving access permission to other Google Data Studio users. You can’t automate the report, but if you don’t feel the need to do so - sharing links may be just enough.

    Lastly, GDS offers customizable interactive dashboards:

    • They offer 50 charts per page, 20 conditional formatting rules and 12 widgets per dashboard;
    • Reports are updated in real-time;
    • Widgets can be dragged and dropped wherever you want;
    • Provides many filter tools such as date range, campaign, account, etc.
    • Offers drill-down capabilities for actionable reports.


    When it comes to cons, it really depends on what you expect the tool to execute, but here are some we find significant:

    • Report customization options are limited.

    At some point, when creating web analytics reports, you can face a decision - which charts or widgets to keep and which ones to delete. This is quite limiting when you want to create an in-depth report.

    • Their pricing is not transparent.

    Even though Google Data Studio is popular for being known as a free tool, it’s not, in fact, entirely true. Only when you are using platforms provided by Google is the tool free. But if you want to connect any of the social media platforms or eCommerce tools - you’d have to pay some sort of fee.

    • They don’t have customer support.

    As you can imagine, the tool being free, they don’t have an appointed group of people to solve your problems and bugs. 

    In our Google Data Studio review we covered and cleared up their complex pricing so that you know what you are getting yourself into.

    cross-channel reports

    Who Is Google Data Studio For?

    Google Data Studio is ideal for marketing companies, freelancers, and small businesses. However, if you run a marketing agency and need to add a lot of connectors and data sources, you'll find that this tool isn't free and can cost a lot more than the other entries on this list.

    Google Data Studio Pricing

    Google Data Studio claims to be completely free.

    However, as we previously stated, it is free as long as you use the tool with one of Google's 20 available platforms.

    Google Analytics Audience Overview

    2. Supermetrics

    Another tool on the list is a bit different than Whatagraph or Google Data Studio as it is an ETL (extract-transform-load) tool.

    This means that it is a solution for marketers that only moves data from one tool to another. 

    Why is this tool on the list, then? Because of its other features:


    One of the reasons why marketers like Supermetrics is that it gives access to multiple data sources. 

    It accurately and quickly moves data to your preferred data report development tools. It tracks even the smallest things, such as how the primary ad texts or headlines perform. 

    Moreover, Supermetrics conveniently supports around 60 data sources from which you can move data. This gives marketers flexibility and access to many API connections. 

    The last reason Supermetrics is one of the most popular choices is due to its automation feature. This functionality tracks key metrics and KPIs with an automated report or dashboard email. They also allow you to set up notifications whenever changes or progress are made with your PPC, ad or marketing campaign. 


    Similar to Google Data Studio, Supermetrics pricing is far from transparent. 

    Their pricing page is confusing as when you press the ‘pricing’ page you aren’t being directed to pricing packages but to the page where you need to select separate integrations. To add, the majority of those integrations don’t have pricing displayed. 

    Not only that, but their cost seems to be a bit pricey as their cheapest plan starts at €39 per month, giving you access to only one data source. 

    Another con of Supermetrics is its slow and inadequate support. In our 4 things to know about Supermetrics, we covered client complaints about how they take long hours to respond and even longer time to solve issues. Moreover, when it comes to onboarding, apparently, there is a lack of it, as many users face steep learning curves due to the complexity of the tool’s interface if you want to get custom data.

    Lastly, if you can create reports within the platform, you need to purchase another tool that would execute the simplest reporting form - creating reports and doing data analysis. 

    Who Is Supermetrics For?

    Supermetrics is ideal to small businesses due to its pricing structure. The tool may not be as expensive if you are only tracking data from one or two data sources. 

    Supermetrics Pricing

    • Single connector - €39 [1 data source];
    • Essential - €99 [9 data sources];
    • Core - €199 [24 data sources];
    • Super - €499 [45 data sources].

    supermetrics dashboard

    3. Databox

    Next, we have a tool that has some similar features to Whatagraph. 

    To begin with, Databox is also a data reporting and visualization tool. Their reports can also be customize and white-label.

    They offer the same cross-channel reporting capabilities plus an automation feature. Where do they differ?


    Databox offers access to 70+ data integrations, making it one of the leaders in the market in this department.

    This gives slightly bigger flexibility to companies, marketing agencies and marketing teams. 

    Moreover, they offer 200 pre-built reports.

    Databox conveniently offers:

    • Insight notifications;
    • Desktop, Mobile & TV view;
    • KPI scorecards.


    Even though Databox offers a white labelling and customization add-on, it costs an additional $250.

    There is also a limit to the number of data sources you can connect to and pull data from at the same time.

    Finally, most of Databox's features are add-ons, and you must select your plan accordingly, as your data will be stored differently depending on your chosen plan.

    Who Is Databox For?

    According to the reviews on G2, we can identify that the tool is the most commonly and appropriately used by small businesses in need of a data analytics software.

    Databox Pricing

    Databox offers 3 customizable plans:

    • Starter - $72/mo [4 data sources, 4 dashboards, 12 standard features];
    • Professional - $135/mo [3 data sources, 9 dashboards, all features];
    • Performer - $231/mo [ 3 data sources, unlimited dashboards, all features].

    Databox dashboard

    4. DashThis

    The fourth tool on the list of Whatagraph alternatives is DashThis.

    It’s also a data reporting tool that visualizes data, automates and white-labels reports. 

    They offer IT services and consulting. They also provide client reporting tools and marketing-related integrations to agencies and marketers.


    When it comes to pros, Databox offers standard features like Whatagraph:

    • Customer support;
    • Cross-channel reporting;
    • Unlimited number of client accounts to include in a single report;
    • White-label and customization;
    • 34 data integrations;
    • Automated sharing via email, through a link or PDF file.


    One of the biggest disadvantages of Databox is that it doesn’t store data. You’d need to get a data warehouse or storage tool to take full advantage of the tool and do data discovery the proper way. 

    Second, Databox doesn’t offer advanced business insights or forecasting capabilities.

    Lastly, each report has customization limitations and the number of widgets and graphs you can include per report. 

    40+ data

    Who Is DashThis For?

    Marketing agencies could use DashThis due to its report customization and creation features. However, because it doesn’t store data and doesn’t provide advanced analytics, small businesses find the tool the best choice for their needs.

    DashThis Pricing

    DashThis has four pricing tiers:

    • Individual: $39/month; 
    • Professional: $129/month;
    • Business: $249/month;
    • Standard: $399/month.

    DashThis dashboard

    5. Funnel.io

    Funnel.io is another data reporting tool that offers cross-channel reporting and monitors and tracks KPIs. 

    Its data visualization capabilities are wide as they provide customization, data blending and custom formula creation features. 


    One of the biggest pros of the tool is that it connects to 500+ integrations giving high flexibility.

    Another great feature is that it stores data with a built-in data warehouse. You can keep track, store and access data created 2 years ago. 

    Moreover, Funnel.io offers two report-sharing options:

    • Download a report and send it to whoever you want;
    • Manually give people access to the report.


    The biggest con of the tool is that you can’t white-label reports. Their customization options are flexible, yet you can’t use your own branding elements in the report. When you think about improving client reporting, with Funnel.io you won’t be able to send high-quality personalized reports across marketing channels.

    Moreover, there are many complaints that the tool has many download source errors and data transformation issues. They do have customer support, but they take a long time to respond and help you out.

    Lastly, their pricing packages are expensive. Their cheapest plan starts at €359. 

    Who Is Funnel.io For?

    If you own a big company or are a marketing agency with multiple clients managing multiple accounts, this reporting platform might be ok for you. Depending on what you can pay for a reporting tool and your expectations, you can take advantage of this solution. 

    Funnel.io Pricing

    Funnel.io offers three plans:

    • Essential - €359 [260 data sources];
    • Plus - €899 [500 data sources];
    • Enterprise - €1799 [everything is unlimited].

    funnel.io dashboard

    6. AgencyAnalytics

    AgencyAnalytics is another excellent example of a modern and powerful client reporting tool.

    You can use AgencyAnalytics not only to pull marketing data and create beautiful reports but also to manage your team and their work. This allows you to collaborate with your team, track their progress, and streamline workflows across marketing platforms.


    AgencyAnalytics has many great features. 

    For example, it provides more than 350 templates you can customize, white-label, and automate.

    You can also perform cross-channel reporting by connecting to any or all of their provided 70 integrations.

    Lastly, if you are an SEO specialist or your team focuses on improving website performance, note, that AgencyAnalytics can work as a keyword research tool. 


    There are three key drawbacks of the tool that you may find significant:

    • Only higher-paying plans have access to custom calculations.
    • Custom metrics cannot be created;
    • Charts and graphics are not customizable.

    Who Is AgencyAnalytics For?

    AgencyAnalytics would be a great addition to marketing agencies due to their report customization capabilities, the number of integrations they offer, and their automation features. 

    AgencyAnalytics Pricing

    There are three pricing options available from AgencyAnalytics:

    • Freelancer - $12 per month; 
    • Agency - $18 per month; 
    • Enterprise - Custom.

    AgencyAnalytics dashboard

    7. Klipfolio

    Lastly, we got Klipfolio as one of our alternatives.

    It’s a modern marketing data reporting tool that provides user-friendly interface, data documentation and visualization features. 

    Klipfolio allows you to create pixel-perfect real-time data visualizations and share effective tailored dashboards and reports. To transform and streamline your data, use advanced customization, formulas, and functions to bring your team together.


    Klipfolio offers cross-channel reporting by allowing you to integrate with over 300 data sources. These reports can then be customized, automated and data pulled from them - conveniently stored in the metric warehouse.

    It also, just like Whatagraph or Google Data Studio, offers data blending and filtering capabilities.

    Lastly, Klipfolio offers 90+ interactive live dashboard examples, 32 chart types to include and customer support to get you started.


    First, depending on your pricing plan, you will receive different data refresh times. Obtaining real-time data could take an hour. By that point, it's no longer real-time;

    Second, the presence of a Data Source Limit of 10MB restricts the majority of Klipfolio users who work with Excel/CSV files.

    Furthermore, the white-label option is only available on the higher-priced plans.

    Finally, even though Klipfolio includes numerous solid integrations, it may be difficult to use without intermediate-level knowledge.

    There is also a steep learning curve, which means that understanding the platform and its features and setting up the platform takes time.

    Who Is Klipfolio For?

    Due to Klipfolio’s features and capabilities, it may be a great platform to marketing agencies and businesses. It’s got a great number of integrations and convenient automation features. 

    However, it limits the number of visual elements you can upload per report. Moreover, you can’t personalize client reporting.

    Even though marketing agencies may find some beneficial features, they’d be limited with others.

    Klipfolio Pricing

    Klipfolio offers three plans:

    • Grow $99/mo;
    • Team $199/mo;
    • Team+ $399/mo

    klipfolio dashboard

    Do You Really Need a Whatagraph Alternative?

    This question comes down to really one thing - do you want to improve your client reporting or not?

    Because all of these tools are pretty similar, offering customization, automation and cross-channel reporting.

    Whatagraph can offer you an advantage if you seek to amaze and send reports that your clients would love to see. By sending reports that match their branding - they’d be even more inclined to engage with metrics, your progress and maybe even offer their insights. 

    Our current clients save 30% of their time on creating reports while managing 150+ clients.

    Other clients can save 40 hours per month on creating reports. 

    40 data sources

    Bottom Line

    All of the above-provided marketing data reporting tools are the alternatives to Whatagraph we suggest you consider. They all have their own pros and cons and reasons why each product is the best at what they offer.

    We are the best at improving client reporting and creating white-label reports and dashboards.

    If you’d like to see what we offer and how we can help you, use our 7-day free trial. Your clients will appreciate your extra efforts!

    Published on Oct 10 2022

    Dominyka is a copywriter who uses simple words to explain tough ideas. Her content is inspired by the good old brand “For Dummies.” Anyone can read and learn all things marketing with her.

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