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tools","/blog/articles/best-social-media-analytics-tools",[534,536,538,539,540,541,542,543],{"id":36,"page_slug":535},"/facebook-ads-reporting-tool-1",{"id":55,"page_slug":537},"/marketing-reporting-software-1",{"id":43,"page_slug":40},{"id":59,"page_slug":46},{"id":64,"page_slug":50},{"id":69,"page_slug":56},{"id":207,"page_slug":61},{"id":344,"page_slug":66},{},{"category":546,"articles":558,"pageCount":45,"categories":850,"articlesTotal":431,"pageNumber":30,"catSeo":892},{"id":30,"title":547,"slug":548,"subheading":549,"createdAt":550,"updatedAt":551,"publishedAt":552,"documentId":553,"seo":554},"KPIs & metrics","kpis-and-metrics","Building blocks to a successful marketing strategy","2023-05-16T15:40:51.396Z","2025-10-20T11:03:27.186Z","2023-05-18T13:29:44.257Z","b21wyqjy58hczgfr6fnivd20",{"id":555,"metaTitle":556,"metaDescription":557,"addNoIndex":73,"canonicalURL":73},1687,"KPIs and metrics","Discover milestones to achieving your business goals and demonstrate your value to the clients. ",[559,589,614,636,661,688,711,734,757,781,806,828],{"dateReorder":560,"id":561,"documentId":562,"title":563,"summary":564,"slug":565,"read_time":59,"cover_image":566,"article_category":588},"2021-08-17",2165,"i6hj7nbmcpcs6kzjoas9kuzs","How to Improve Content Engagement Rates","\u003Cp>Engagement plays one of the most important roles in Social Media, Google and Email. If you want to increase your engagement rates - implement the steps outlined below and watch the numbers go up!\u003C/p>","improve-content-engagement-rates",{"id":567,"name":568,"alternativeText":563,"caption":73,"width":569,"height":570,"formats":571,"hash":582,"ext":573,"mime":576,"size":583,"url":584,"previewUrl":73,"provider":90,"provider_metadata":73,"createdAt":585,"updatedAt":586,"documentId":587,"publishedAt":93,"focalPoint":73},9965,"improve-content-engagement-rates.jpg",4800,2512,{"thumbnail":572},{"ext":573,"url":574,"hash":575,"mime":576,"name":577,"path":578,"size":579,"width":580,"height":581},".jpg","https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/thumbnail_improve_content_engagement_rates_3381307822.jpg","thumbnail_improve_content_engagement_rates_3381307822","image/jpeg","thumbnail_improve-content-engagement-rates.jpg","strapi_blog_files",6.56,245,128,"improve_content_engagement_rates_3381307822",306.34,"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/improve_content_engagement_rates_3381307822.jpg","2023-02-14T17:22:19.344Z","2023-12-19T18:51:52.521Z","sithkt82iu0xvmdh4ex9teeu",{"id":30,"title":547,"slug":548,"subheading":549,"createdAt":550,"updatedAt":551,"publishedAt":552,"documentId":553},{"dateReorder":590,"id":591,"documentId":592,"title":593,"summary":594,"slug":595,"read_time":59,"cover_image":596,"article_category":613},"2021-08-12",2160,"q7h20zg5ay1lagvl1q5r2t2d","What Are Brand Awareness Metrics And How To Measure Them?","\u003Cp>Apple; Amazon; Airbnb; Ikea; Uber; McDonald's. We don’t have to say anything else and surely we have the same image in our heads. That’s called successful strong brand identity, a.k.a brand awareness. Brand awareness concludes everything that has to do with brand recognition and customer knowledge of the brand.\u003C/p>","brand-awareness-metrics",{"id":597,"name":598,"alternativeText":593,"caption":73,"width":569,"height":570,"formats":599,"hash":607,"ext":601,"mime":604,"size":608,"url":609,"previewUrl":73,"provider":90,"provider_metadata":73,"createdAt":610,"updatedAt":611,"documentId":612,"publishedAt":93,"focalPoint":73},9959,"brand-awareness-metrics-webp.webp",{"thumbnail":600},{"ext":601,"url":602,"hash":603,"mime":604,"name":605,"path":578,"size":606,"width":580,"height":581},".webp","https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/thumbnail_brand_awareness_metrics_webp_98530e6918.webp","thumbnail_brand_awareness_metrics_webp_98530e6918","image/webp","thumbnail_brand-awareness-metrics-webp.webp",8.3,"brand_awareness_metrics_webp_98530e6918",566.1,"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/brand_awareness_metrics_webp_98530e6918.webp","2023-02-14T17:21:16.662Z","2023-12-20T09:14:12.154Z","j9z9xehhq7t1wd31maejv8qo",{"id":30,"title":547,"slug":548,"subheading":549,"createdAt":550,"updatedAt":551,"publishedAt":552,"documentId":553},{"dateReorder":615,"id":616,"documentId":617,"title":618,"summary":619,"slug":620,"read_time":43,"cover_image":621,"article_category":635},"2021-07-20",2144,"op0l5tol1q87xql0mr5qww2p","Facebook CAC: Analyzing, Reducing & Improving It","\u003Cp>For successful business growth, you need to expand your customer base. In most cases, consumers won’t find your brand unless the paid marketing is implemented. Marketers will have to spend time, money and other resources to acquire buyers. And sometimes, Facebook CAC (customer acquisition cost) can put up an expensive price tag.\u003C/p>","facebook-cac",{"id":622,"name":623,"alternativeText":73,"caption":73,"width":569,"height":570,"formats":624,"hash":630,"ext":573,"mime":576,"size":631,"url":632,"previewUrl":73,"provider":90,"provider_metadata":73,"createdAt":633,"updatedAt":633,"documentId":634,"publishedAt":93,"focalPoint":73},9943,"facebook-cac.jpg",{"thumbnail":625},{"ext":573,"url":626,"hash":627,"mime":576,"name":628,"path":578,"size":629,"width":580,"height":581},"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/thumbnail_facebook_cac_25dd980878.jpg","thumbnail_facebook_cac_25dd980878","thumbnail_facebook-cac.jpg",6.58,"facebook_cac_25dd980878",216.89,"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/facebook_cac_25dd980878.jpg","2023-02-14T17:19:10.267Z","w1pic11s9xmjlsipf28dlmbc",{"id":30,"title":547,"slug":548,"subheading":549,"createdAt":550,"updatedAt":551,"publishedAt":552,"documentId":553},{"dateReorder":637,"id":638,"documentId":639,"title":640,"summary":641,"slug":642,"read_time":64,"cover_image":643,"article_category":660},"2021-05-27",2122,"j4vpzt7zczn9wzdrerzrypju","KPI analytics to measure ROI","\u003Cp>Key Performance Indicators (KPIs) are one of the essential tools at a business's disposal. Though the idea has been around for a long time, it wasn't until the Internet that its true potential was discovered. This is especially true when it comes to measuring online engagements such as sales or user acquisition. Several different kinds of KPIs calculate vastly different metrics, ranging from free tools like Google Analytics to incredibly advanced software. Here we gathered all the information you need to know about KPIs and how to make the most out of it. Enjoy!\u003C/p>","kpi-analytics",{"id":644,"name":645,"alternativeText":640,"caption":73,"width":646,"height":647,"formats":648,"hash":654,"ext":573,"mime":576,"size":655,"url":656,"previewUrl":73,"provider":90,"provider_metadata":73,"createdAt":657,"updatedAt":658,"documentId":659,"publishedAt":93,"focalPoint":73},9919,"kpi-analytics.jpg",2400,1256,{"thumbnail":649},{"ext":573,"url":650,"hash":651,"mime":576,"name":652,"path":578,"size":653,"width":580,"height":581},"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/thumbnail_kpi_analytics_3817b8dc6a.jpg","thumbnail_kpi_analytics_3817b8dc6a","thumbnail_kpi-analytics.jpg",6.11,"kpi_analytics_3817b8dc6a",114.39,"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/kpi_analytics_3817b8dc6a.jpg","2023-02-14T17:16:49.542Z","2024-10-21T14:34:04.410Z","n3xa8u9bfb2vhlrtp8jysnho",{"id":30,"title":547,"slug":548,"subheading":549,"createdAt":550,"updatedAt":551,"publishedAt":552,"documentId":553},{"dateReorder":662,"id":663,"documentId":664,"title":665,"summary":666,"slug":667,"read_time":45,"cover_image":668,"article_category":687},"2021-05-17",1893,"h2j8bgiywuj8wbvw2o41a9a3","Top 15 Facebook Metrics to Track in 2026","\u003Cp>Whether you work in an agency or an in-house marketing team, tracking your Facebook metrics and performance is one of the most important tasks.\u003C/p>","facebook-metrics",{"id":669,"name":670,"alternativeText":671,"caption":73,"width":672,"height":673,"formats":674,"hash":681,"ext":105,"mime":106,"size":682,"url":683,"previewUrl":73,"provider":90,"provider_metadata":73,"createdAt":684,"updatedAt":685,"documentId":686,"publishedAt":93,"focalPoint":73},9668,"facebook-metrics.png","Top Facebook Metrics to Track ",1880,1058,{"thumbnail":675},{"ext":105,"url":676,"hash":677,"mime":106,"name":678,"path":578,"size":679,"width":580,"height":680},"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/thumbnail_facebook_metrics_f681e8dad2.png","thumbnail_facebook_metrics_f681e8dad2","thumbnail_facebook-metrics.png",13.28,138,"facebook_metrics_f681e8dad2",119.21,"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/facebook_metrics_f681e8dad2.png","2023-02-14T16:34:53.085Z","2024-04-30T11:39:17.709Z","hlnk3qfmawjrtz4txvgmp6fl",{"id":30,"title":547,"slug":548,"subheading":549,"createdAt":550,"updatedAt":551,"publishedAt":552,"documentId":553},{"dateReorder":689,"id":690,"documentId":691,"title":692,"summary":693,"slug":694,"read_time":43,"cover_image":695,"article_category":710},"2021-05-05",2106,"bdbfwwbxn0gjc002zierwz1w","OKR vs KPI: which one to use","\u003Cp>When it comes to performance management two aspects or elements that are often compared are OKR and KPI. Truth be told, there can be some overlap between the two, but as concepts, they are indeed different. That being said, it's really not the case that you have to pick one and forget about the other, considering how it would be like comparing apples and oranges. To that end, we will example both OKR and KPI, go over their pros and cons, and how you should use them to improve the overall performance of the company.\u003C/p>","okr-vs-kpi",{"id":696,"name":697,"alternativeText":692,"caption":73,"width":646,"height":647,"formats":698,"hash":704,"ext":573,"mime":576,"size":705,"url":706,"previewUrl":73,"provider":90,"provider_metadata":73,"createdAt":707,"updatedAt":708,"documentId":709,"publishedAt":93,"focalPoint":73},9902,"okr-vs-kpi.jpg",{"thumbnail":699},{"ext":573,"url":700,"hash":701,"mime":576,"name":702,"path":578,"size":703,"width":580,"height":581},"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/thumbnail_okr_vs_kpi_4443b839c9.jpg","thumbnail_okr_vs_kpi_4443b839c9","thumbnail_okr-vs-kpi.jpg",6.7,"okr_vs_kpi_4443b839c9",138.23,"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/okr_vs_kpi_4443b839c9.jpg","2023-02-14T17:15:12.705Z","2024-08-02T13:03:12.785Z","jngnjnsfy9bj5sis5bek0npf",{"id":30,"title":547,"slug":548,"subheading":549,"createdAt":550,"updatedAt":551,"publishedAt":552,"documentId":553},{"dateReorder":712,"id":713,"documentId":714,"title":715,"summary":716,"slug":717,"read_time":43,"cover_image":718,"article_category":733},"2020-12-31",2053,"nedh8ujjii3h5d8bj6tv3nq0","How to Build a KPI Dashboard in 4 Easy Steps","\u003Cp>To build a good KPI dashboard, you will need to perform data visualizations providing context to the data from many sources. While this may seem like a drag (especially if you use a large number of marketing platforms), having access to a great reporting and visualization tool helps to get it done quickly.\u003C/p>","how-to-build-kpi-dashboard",{"id":719,"name":720,"alternativeText":715,"caption":73,"width":672,"height":673,"formats":721,"hash":727,"ext":105,"mime":106,"size":728,"url":729,"previewUrl":73,"provider":90,"provider_metadata":73,"createdAt":730,"updatedAt":731,"documentId":732,"publishedAt":93,"focalPoint":73},10126,"kpidash.png",{"thumbnail":722},{"ext":105,"url":723,"hash":724,"mime":106,"name":725,"path":73,"size":726,"width":580,"height":680},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_kpidash_2f20a4bd78.png","thumbnail_kpidash_2f20a4bd78","thumbnail_kpidash.png",13.33,"kpidash_2f20a4bd78",76.76,"https://s3.us-east-2.amazonaws.com/whatagraph.com/kpidash_2f20a4bd78.png","2023-02-20T13:01:37.432Z","2024-02-27T09:34:40.564Z","ph36bjxghg1swnfz2tgt0gbh",{"id":30,"title":547,"slug":548,"subheading":549,"createdAt":550,"updatedAt":551,"publishedAt":552,"documentId":553},{"dateReorder":735,"id":736,"documentId":737,"title":738,"summary":739,"slug":740,"read_time":24,"cover_image":741,"article_category":756},"2020-08-03",2027,"vxsgqf3lj7vk2eobxxwey670","KPIs vs. Metrics: The Ultimate Guide [+Examples]","\u003Cp>KPIs and metrics are often misunderstood to have similar objectives. However, they’re not the same, and continuing to use them on equal terms will hamper your business goals. In this blog, we’ll help you differentiate both and also how to use them for more revenue and devise better strategies to reach your goals.\u003C/p>","kpi-vs-metric",{"id":742,"name":743,"alternativeText":744,"caption":73,"width":672,"height":673,"formats":745,"hash":751,"ext":105,"mime":106,"size":752,"url":753,"previewUrl":73,"provider":90,"provider_metadata":73,"createdAt":754,"updatedAt":754,"documentId":755,"publishedAt":93,"focalPoint":73},10621,"kpisvsmtrc.png","KPIs vs. Metrics Ultimate Guide",{"thumbnail":746},{"ext":105,"url":747,"hash":748,"mime":106,"name":749,"path":73,"size":750,"width":580,"height":680},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_kpisvsmtrc_6b6ba32570.png","thumbnail_kpisvsmtrc_6b6ba32570","thumbnail_kpisvsmtrc.png",14.82,"kpisvsmtrc_6b6ba32570",79.7,"https://s3.us-east-2.amazonaws.com/whatagraph.com/kpisvsmtrc_6b6ba32570.png","2023-04-25T13:16:28.456Z","swraaq799qen9obw7hdbz0zo",{"id":30,"title":547,"slug":548,"subheading":549,"createdAt":550,"updatedAt":551,"publishedAt":552,"documentId":553},{"dateReorder":758,"id":759,"documentId":760,"title":761,"summary":762,"slug":763,"read_time":55,"cover_image":764,"article_category":780},"2020-05-07",1994,"aa7lx1vcmq2ddecslsmuwrez","The Top 16 E-commerce KPIs That Impact your Store Performance","\u003Cp>To assist their clients, marketing agencies track certain e-commerce KPIs to measure their marketing campaigns and strategy’s effectiveness. At some point, there is a need to optimize and improve the client’s e-commerce site to get better results.\u003C/p>","ecommerce-kpis",{"id":765,"name":766,"alternativeText":767,"caption":73,"width":672,"height":673,"formats":768,"hash":774,"ext":105,"mime":106,"size":775,"url":776,"previewUrl":73,"provider":90,"provider_metadata":73,"createdAt":777,"updatedAt":778,"documentId":779,"publishedAt":93,"focalPoint":73},9783,"Top%2016%20E-commerce%20KPIs%20.png","E-commerce KPIs to Improve Your Client’s Sales",{"thumbnail":769},{"ext":105,"url":770,"hash":771,"mime":106,"name":772,"path":578,"size":773,"width":580,"height":680},"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/thumbnail_Top_2016_20_E_commerce_20_KP_Is_20_d6227e2ba9.png","thumbnail_Top_2016_20_E_commerce_20_KP_Is_20_d6227e2ba9","thumbnail_Top%2016%20E-commerce%20KPIs%20.png",13.84,"Top_2016_20_E_commerce_20_KP_Is_20_d6227e2ba9",80,"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/Top_2016_20_E_commerce_20_KP_Is_20_d6227e2ba9.png","2023-02-14T16:54:45.374Z","2024-03-12T14:43:14.404Z","ebasfc5mgb2jf36zhpz9g4z9",{"id":30,"title":547,"slug":548,"subheading":549,"createdAt":550,"updatedAt":551,"publishedAt":552,"documentId":553},{"dateReorder":782,"id":783,"documentId":784,"title":785,"summary":786,"slug":787,"read_time":45,"cover_image":788,"article_category":805},"2020-04-07",1967,"w1fccjw8whdtkgypi31gsna6","What Are Sales KPIs and Why Are They Important?","\u003Cp>Nowadays, the backbone of a high-performing sales organization is the right data. Sales leaders must know how to interpret and use data about their organization and team, and the best way to do that is through well-defined sales KPIs.\u003C/p>","sales-kpis",{"id":789,"name":790,"alternativeText":785,"caption":73,"width":791,"height":792,"formats":793,"hash":799,"ext":105,"mime":106,"size":800,"url":801,"previewUrl":73,"provider":90,"provider_metadata":73,"createdAt":802,"updatedAt":803,"documentId":804,"publishedAt":93,"focalPoint":73},9754,"sales-kpis.png",1200,628,{"thumbnail":794},{"ext":105,"url":795,"hash":796,"mime":106,"name":797,"path":578,"size":798,"width":580,"height":581},"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/thumbnail_sales_kpis_59b1e93490.png","thumbnail_sales_kpis_59b1e93490","thumbnail_sales-kpis.png",36.06,"sales_kpis_59b1e93490",144.62,"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/sales_kpis_59b1e93490.png","2023-02-14T16:49:48.707Z","2024-12-20T13:51:18.852Z","ex9fr7tcdg1gn0gksv7oq5ib",{"id":30,"title":547,"slug":548,"subheading":549,"createdAt":550,"updatedAt":551,"publishedAt":552,"documentId":553},{"dateReorder":782,"id":807,"documentId":808,"title":809,"summary":810,"slug":811,"read_time":17,"cover_image":812,"article_category":827},1968,"sgfv8ukw7tv6o8mkx4n4nb1o","The Key Operational Metrics for Every Business Owner","\u003Cp>Following your gut feeling is not the way to measure your company’s performance. It takes a lot more than that to run a successful business. What you need is a thorough analysis of the sales, work, and financial results, and the only way to achieve that is to track relevant KPI metrics, including operational metrics.\u003C/p>","operational-metrics",{"id":813,"name":814,"alternativeText":809,"caption":73,"width":791,"height":792,"formats":815,"hash":821,"ext":105,"mime":106,"size":822,"url":823,"previewUrl":73,"provider":90,"provider_metadata":73,"createdAt":824,"updatedAt":825,"documentId":826,"publishedAt":93,"focalPoint":73},9755,"Operational-Metrics.png",{"thumbnail":816},{"ext":105,"url":817,"hash":818,"mime":106,"name":819,"path":578,"size":820,"width":580,"height":581},"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/thumbnail_Operational_Metrics_357ad73f79.png","thumbnail_Operational_Metrics_357ad73f79","thumbnail_Operational-Metrics.png",13.61,"Operational_Metrics_357ad73f79",25.35,"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/Operational_Metrics_357ad73f79.png","2023-02-14T16:50:13.635Z","2024-12-20T13:45:36.791Z","z57pwkg4p5y1o9ymr71ofb88",{"id":30,"title":547,"slug":548,"subheading":549,"createdAt":550,"updatedAt":551,"publishedAt":552,"documentId":553},{"dateReorder":782,"id":829,"documentId":830,"title":831,"summary":832,"slug":833,"read_time":45,"cover_image":834,"article_category":849},1969,"n2l4tvjglueyol04ed3i48eq","Why CPA on Facebook Matters and How to Calculate It?","\u003Cp>CPA on Facebook is an acronym for ad cost on the fastest growing ad network in the world, with over 7 million advertisers. 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