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strategy","2023-05-16T15:40:51.396Z","2025-10-20T11:03:27.186Z","2023-05-18T13:29:44.257Z","b21wyqjy58hczgfr6fnivd20",{"id":555,"metaTitle":556,"metaDescription":557,"addNoIndex":33,"canonicalURL":33},1687,"KPIs and metrics","Discover milestones to achieving your business goals and demonstrate your value to the clients. ",[559,587,610,637,659,682,706,730,755,779,805,827],{"dateReorder":560,"id":561,"documentId":562,"title":563,"summary":564,"slug":565,"read_time":317,"cover_image":566,"article_category":586},"2020-03-29",1950,"ntyklooqhlvavvik2h7zpfv6","What Is Keyword Monitoring and How to Track Keywords","\u003Cp>Keywords are a significant component of Search engine optimization. People use phrases or keywords when they search on Google, and these keywords strings can establish a bond between netizens and a well-optimized website.\u003C/p>","keyword-monitoring",{"id":567,"name":568,"alternativeText":563,"caption":33,"width":569,"height":570,"formats":571,"hash":580,"ext":383,"mime":384,"size":581,"url":582,"previewUrl":33,"provider":369,"provider_metadata":33,"createdAt":583,"updatedAt":584,"documentId":585,"publishedAt":372,"focalPoint":33},9734,"keyword-monitoring.png",1200,628,{"thumbnail":572},{"ext":383,"url":573,"hash":574,"mime":384,"name":575,"path":576,"size":577,"width":578,"height":579},"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/thumbnail_keyword_monitoring_4689611519.png","thumbnail_keyword_monitoring_4689611519","thumbnail_keyword-monitoring.png","strapi_blog_files",23.24,245,128,"keyword_monitoring_4689611519",66.12,"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/keyword_monitoring_4689611519.png","2023-02-14T16:46:39.181Z","2023-12-27T14:21:24.964Z","jclpp11c6lusrkzocc1du046",{"id":36,"title":547,"slug":548,"subheading":549,"createdAt":550,"updatedAt":551,"publishedAt":552,"documentId":553},{"dateReorder":560,"id":588,"documentId":589,"title":590,"summary":591,"slug":592,"read_time":317,"cover_image":593,"article_category":609},1953,"de91oi6tf811gvsbmaej23gq","7 Key SaaS Metrics to Track","\u003Cp>A SaaS business model is more complex than the traditional business model. The business metrics in the conventional business model rarely factor in key saas metrics that influence performance.\u003C/p>","saas-metrics",{"id":594,"name":595,"alternativeText":596,"caption":33,"width":569,"height":570,"formats":597,"hash":603,"ext":383,"mime":384,"size":604,"url":605,"previewUrl":33,"provider":369,"provider_metadata":33,"createdAt":606,"updatedAt":607,"documentId":608,"publishedAt":372,"focalPoint":33},9737,"saas-metrics-wg.png","Key SaaS Metrics to Track",{"thumbnail":598},{"ext":383,"url":599,"hash":600,"mime":384,"name":601,"path":576,"size":602,"width":578,"height":579},"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/thumbnail_saas_metrics_wg_1722cd9f58.png","thumbnail_saas_metrics_wg_1722cd9f58","thumbnail_saas-metrics-wg.png",43.32,"saas_metrics_wg_1722cd9f58",137.47,"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/saas_metrics_wg_1722cd9f58.png","2023-02-14T16:47:04.323Z","2024-01-29T09:35:36.080Z","ikxucpq2a5foeuxyvuudn0pj",{"id":36,"title":547,"slug":548,"subheading":549,"createdAt":550,"updatedAt":551,"publishedAt":552,"documentId":553},{"dateReorder":611,"id":612,"documentId":613,"title":614,"summary":615,"slug":616,"read_time":14,"cover_image":617,"article_category":636},"2020-02-11",1918,"remmavhsre4upv8lh1ohn747","12 Top KPI Reporting Tools for Agencies in 2025","\u003Cp>Keeping up with technology, getting data messages across effectively, allocating budget, saving time, creating engaging content, and monitoring its engagement… these and many more data-related agency pain points can be a proper drag. At the same time, they can all be solved with modern and powerful data reporting tools.\u003C/p>","kpi-tools",{"id":618,"name":619,"alternativeText":620,"caption":33,"width":621,"height":622,"formats":623,"hash":630,"ext":383,"mime":384,"size":631,"url":632,"previewUrl":33,"provider":369,"provider_metadata":33,"createdAt":633,"updatedAt":634,"documentId":635,"publishedAt":372,"focalPoint":33},9698,"kpi-tools.png","Top KPI Reporting Tools for Agencies ",1880,1058,{"thumbnail":624},{"ext":383,"url":625,"hash":626,"mime":384,"name":627,"path":576,"size":628,"width":578,"height":629},"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/thumbnail_kpi_tools_4f09f8e72f.png","thumbnail_kpi_tools_4f09f8e72f","thumbnail_kpi-tools.png",14.27,138,"kpi_tools_4f09f8e72f",89.67,"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/kpi_tools_4f09f8e72f.png","2023-02-14T16:39:41.841Z","2025-01-28T20:45:49.136Z","abxe7t63jjae91630o13kzym",{"id":36,"title":547,"slug":548,"subheading":549,"createdAt":550,"updatedAt":551,"publishedAt":552,"documentId":553},{"dateReorder":638,"id":639,"documentId":640,"title":641,"summary":642,"slug":643,"read_time":288,"cover_image":644,"article_category":658},"2020-02-10",1914,"k54akaq2nxhr8397f46svswc","8 PPC Metrics for Marketers","\u003Cp>The era of incredibly successful advertising campaigns for billboards, magazines, and radio is something of the past and growing numbers of businesses spend their advertising money in online marketing.\u003C/p>","ppc-metrics",{"id":645,"name":646,"alternativeText":33,"caption":33,"width":569,"height":570,"formats":647,"hash":653,"ext":383,"mime":384,"size":654,"url":655,"previewUrl":33,"provider":369,"provider_metadata":33,"createdAt":656,"updatedAt":656,"documentId":657,"publishedAt":372,"focalPoint":33},9693,"ppc-metrics-for-marketers.png",{"thumbnail":648},{"ext":383,"url":649,"hash":650,"mime":384,"name":651,"path":576,"size":652,"width":578,"height":579},"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/thumbnail_ppc_metrics_for_marketers_dd42fcfc9a.png","thumbnail_ppc_metrics_for_marketers_dd42fcfc9a","thumbnail_ppc-metrics-for-marketers.png",23.75,"ppc_metrics_for_marketers_dd42fcfc9a",71.63,"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/ppc_metrics_for_marketers_dd42fcfc9a.png","2023-02-14T16:39:01.134Z","jvhi5nreq05wd08978kjeomf",{"id":36,"title":547,"slug":548,"subheading":549,"createdAt":550,"updatedAt":551,"publishedAt":552,"documentId":553},{"dateReorder":638,"id":660,"documentId":661,"title":662,"summary":663,"slug":664,"read_time":288,"cover_image":665,"article_category":681},1916,"znvm9ceejvgkjh9ep77st1oz","9 Most Important Advertising KPIs for Marketers in 2026","\u003Cp>You can't improve what you don't measure. When dealing with advertising, whether for your own business or your clients, results matter. However, there is so much you can track that it can become overwhelming. Well, not anymore. Let's talk about the most important advertising KPIs and how to track them.\u003C/p>","kpi-advertising",{"id":666,"name":667,"alternativeText":668,"caption":33,"width":621,"height":622,"formats":669,"hash":675,"ext":383,"mime":384,"size":676,"url":677,"previewUrl":33,"provider":369,"provider_metadata":33,"createdAt":678,"updatedAt":679,"documentId":680,"publishedAt":372,"focalPoint":33},9696,"kpi-advertising.png"," Most Important Advertising KPIs for Marketers ",{"thumbnail":670},{"ext":383,"url":671,"hash":672,"mime":384,"name":673,"path":576,"size":674,"width":578,"height":629},"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/thumbnail_kpi_advertising_4c4a9e815b.png","thumbnail_kpi_advertising_4c4a9e815b","thumbnail_kpi-advertising.png",15.24,"kpi_advertising_4c4a9e815b",92.4,"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/kpi_advertising_4c4a9e815b.png","2023-02-14T16:39:19.196Z","2024-07-25T10:15:25.500Z","lghjcmknqod3lo2s9qnagy6f",{"id":36,"title":547,"slug":548,"subheading":549,"createdAt":550,"updatedAt":551,"publishedAt":552,"documentId":553},{"dateReorder":683,"id":684,"documentId":685,"title":686,"summary":687,"slug":688,"read_time":14,"cover_image":689,"article_category":705},"2020-02-05",1905,"fzikj3qth187f2y7mnx6enxg","Top 12 Google Ads Metrics You Should Be Tracking in 2025","\u003Cp>Google ads require constant analysis, which includes monitoring, evaluation, and optimization. And the reason is simple - without tracking a set of metrics, marketing agencies wouldn't be able to optimize their PPC ad groups and campaigns. To help you out, here are the 12 most important metrics that will benefit you the most in 2025, regardless of whether you work in an agency or manage your company’s Google Ads account.\u003C/p>","adwords-metrics",{"id":690,"name":691,"alternativeText":692,"caption":33,"width":621,"height":622,"formats":693,"hash":699,"ext":383,"mime":384,"size":700,"url":701,"previewUrl":33,"provider":369,"provider_metadata":33,"createdAt":702,"updatedAt":703,"documentId":704,"publishedAt":372,"focalPoint":33},9684,"adwords-metrics.png","Top Google Ads Metrics You Should Be Tracking ",{"thumbnail":694},{"ext":383,"url":695,"hash":696,"mime":384,"name":697,"path":576,"size":698,"width":578,"height":629},"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/thumbnail_adwords_metrics_1dd4612976.png","thumbnail_adwords_metrics_1dd4612976","thumbnail_adwords-metrics.png",13.42,"adwords_metrics_1dd4612976",118.58,"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/adwords_metrics_1dd4612976.png","2023-02-14T16:38:01.041Z","2024-03-14T14:34:24.709Z","tvnoshdxd6qydfzp8t4b7kzl",{"id":36,"title":547,"slug":548,"subheading":549,"createdAt":550,"updatedAt":551,"publishedAt":552,"documentId":553},{"dateReorder":707,"id":708,"documentId":709,"title":710,"summary":711,"slug":712,"read_time":14,"cover_image":713,"article_category":729},"2020-02-03",1898,"ppdpdxym9gjqcm1rjfnwovaj","19 Social Media KPIs and Metrics for Business Growth","\u003Cp>Most marketing agencies that use social media as a tool for advertising strive to have a fantastic social media presence. Not only that, but they also seek to create the best-performing social media marketing strategy, achieve clients’ business goals and optimize marketing campaigns. \u003C/p>","social-media-key-performance-indicators",{"id":714,"name":715,"alternativeText":716,"caption":33,"width":621,"height":622,"formats":717,"hash":723,"ext":383,"mime":384,"size":724,"url":725,"previewUrl":33,"provider":369,"provider_metadata":33,"createdAt":726,"updatedAt":727,"documentId":728,"publishedAt":372,"focalPoint":33},10739,"smedkpos.png","Social Media KPIs for Business Growth",{"thumbnail":718},{"ext":383,"url":719,"hash":720,"mime":384,"name":721,"path":33,"size":722,"width":578,"height":629},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_smedkpos_f3f5db19fb.png","thumbnail_smedkpos_f3f5db19fb","thumbnail_smedkpos.png",12.13,"smedkpos_f3f5db19fb",77.64,"https://s3.us-east-2.amazonaws.com/whatagraph.com/smedkpos_f3f5db19fb.png","2023-05-24T07:09:10.875Z","2024-12-27T16:00:00.784Z","fcfypaz6u730wfeqad84ft85",{"id":36,"title":547,"slug":548,"subheading":549,"createdAt":550,"updatedAt":551,"publishedAt":552,"documentId":553},{"dateReorder":707,"id":731,"documentId":732,"title":733,"summary":734,"slug":735,"read_time":339,"cover_image":736,"article_category":754},1900,"cpc9abpzv1o6r6d1odhssuk9","Top 5 Instagram Metrics to Measure Performance","\u003Cp>If you're a marketer or an influencer, you know that checking the performance of any marketing effort made on social media is a rule of thumb. Without exception, the same goes for any action on Instagram: if you want to get results, you need to keep an eye on specific metrics constantly. \u003C/p>","instagram-metrics",{"id":737,"name":738,"alternativeText":739,"caption":33,"width":740,"height":741,"formats":742,"hash":748,"ext":383,"mime":384,"size":749,"url":750,"previewUrl":33,"provider":369,"provider_metadata":33,"createdAt":751,"updatedAt":752,"documentId":753,"publishedAt":372,"focalPoint":33},9678,"instagram-metrics-measure.png","Top Instagram Metrics to Measure Performance",2400,1256,{"thumbnail":743},{"ext":383,"url":744,"hash":745,"mime":384,"name":746,"path":576,"size":747,"width":578,"height":579},"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/thumbnail_instagram_metrics_measure_057afca0bf.png","thumbnail_instagram_metrics_measure_057afca0bf","thumbnail_instagram-metrics-measure.png",41.45,"instagram_metrics_measure_057afca0bf",377.48,"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/instagram_metrics_measure_057afca0bf.png","2023-02-14T16:36:28.588Z","2024-03-19T15:33:20.263Z","gh33sdvn9w65sqd934glfeby",{"id":36,"title":547,"slug":548,"subheading":549,"createdAt":550,"updatedAt":551,"publishedAt":552,"documentId":553},{"dateReorder":756,"id":757,"documentId":758,"title":759,"summary":760,"slug":761,"read_time":23,"cover_image":762,"article_category":778},"2020-01-27",1889,"t9qgyktcbono16shp5gq2q6b","7 Key Content Marketing Metrics and KPIs to Report on in 2026","\u003Cp>It’s all well and good being in the content marketing game but it’s essential for you to be tracking the impact of your efforts. By tracking certain content marketing efforts you’ll be able to optimize your content marketing strategy, predict trends that you should be aiming for in the coming months and, most importantly, understand how to sell to your target demographic better.\u003C/p>","content-marketing-metrics",{"id":763,"name":764,"alternativeText":765,"caption":33,"width":621,"height":622,"formats":766,"hash":772,"ext":383,"mime":384,"size":773,"url":774,"previewUrl":33,"provider":369,"provider_metadata":33,"createdAt":775,"updatedAt":776,"documentId":777,"publishedAt":372,"focalPoint":33},9662,"content-marketing-metrics.png","Key Content Marketing Metrics to Report on ",{"thumbnail":767},{"ext":383,"url":768,"hash":769,"mime":384,"name":770,"path":576,"size":771,"width":578,"height":629},"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/thumbnail_content_marketing_metrics_0903238712.png","thumbnail_content_marketing_metrics_0903238712","thumbnail_content-marketing-metrics.png",15.81,"content_marketing_metrics_0903238712",77.32,"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/content_marketing_metrics_0903238712.png","2023-02-14T16:34:01.689Z","2024-02-19T10:26:40.506Z","c88si7tbyegdky3fgaarubyw",{"id":36,"title":547,"slug":548,"subheading":549,"createdAt":550,"updatedAt":551,"publishedAt":552,"documentId":553},{"dateReorder":780,"id":781,"documentId":782,"title":783,"summary":784,"slug":785,"read_time":60,"cover_image":786,"article_category":804},"2020-01-24",1888,"kflms6v09w0bxn8a2uk9f999","12 Facebook Ads Metrics to Track","\u003Cp>Most businesses choose Facebook for their social media marketing campaigns, and that’s understandable. It is the best place for building a target audience and generating revenue. Once you get your Facebook ad campaign up and running, you need to start tracking Facebook Ads metrics.\u003C/p>","facebook-ads-metrics",{"id":787,"name":788,"alternativeText":789,"caption":33,"width":790,"height":791,"formats":792,"hash":798,"ext":383,"mime":384,"size":799,"url":800,"previewUrl":33,"provider":369,"provider_metadata":33,"createdAt":801,"updatedAt":802,"documentId":803,"publishedAt":372,"focalPoint":33},9661,"Group%20182.png"," Facebook Ads Metrics to Track",940,529,{"thumbnail":793},{"ext":383,"url":794,"hash":795,"mime":384,"name":796,"path":576,"size":797,"width":578,"height":629},"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/thumbnail_Group_20182_dd60d010e8.png","thumbnail_Group_20182_dd60d010e8","thumbnail_Group%20182.png",14.31,"Group_20182_dd60d010e8",19.63,"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/Group_20182_dd60d010e8.png","2023-02-14T16:33:48.463Z","2024-12-27T14:05:59.219Z","dbkm9dnfqlooz2wl5713pcuk",{"id":36,"title":547,"slug":548,"subheading":549,"createdAt":550,"updatedAt":551,"publishedAt":552,"documentId":553},{"dateReorder":806,"id":807,"documentId":808,"title":809,"summary":810,"slug":811,"read_time":288,"cover_image":812,"article_category":826},"2019-12-19",1875,"ny3a86q1ynxh8yobpept618x","Vanity Metrics vs Actionable Metrics: How to Spot the Difference?","\u003Cp>One of the main goals of any marketing team is to generate a large customer base and overall return on investment. As online marketing came into view, the measure drifted from actual customer transactions to views and online interactions. While many people might view your page, that doesn't mean they are interested in it or influenced by it. \u003C/p>","vanity-metrics-vs-actionable-metrics",{"id":813,"name":814,"alternativeText":33,"caption":33,"width":569,"height":570,"formats":815,"hash":821,"ext":383,"mime":384,"size":822,"url":823,"previewUrl":33,"provider":369,"provider_metadata":33,"createdAt":824,"updatedAt":824,"documentId":825,"publishedAt":372,"focalPoint":33},9646,"what-is-vanity-metric.png",{"thumbnail":816},{"ext":383,"url":817,"hash":818,"mime":384,"name":819,"path":576,"size":820,"width":578,"height":579},"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/thumbnail_what_is_vanity_metric_69f259038f.png","thumbnail_what_is_vanity_metric_69f259038f","thumbnail_what-is-vanity-metric.png",41.11,"what_is_vanity_metric_69f259038f",101.1,"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/what_is_vanity_metric_69f259038f.png","2023-02-14T16:29:24.890Z","wr4owu26zyd0fcnit8qb82q0",{"id":36,"title":547,"slug":548,"subheading":549,"createdAt":550,"updatedAt":551,"publishedAt":552,"documentId":553},{"dateReorder":828,"id":829,"documentId":830,"title":831,"summary":832,"slug":833,"read_time":288,"cover_image":834,"article_category":849},"2019-10-28",1856,"vkfijluu4izs7qhzxkxiopyf","Which Kinds of Hits Does Google Analytics Track?","\u003Cp>Google analytics has remained the most powerful tool that allows marketers to track around 200 metrics by collecting a massive amount of data received as hits. 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