Marketing

We all know the world of business marketing has evolved. Businesses are now establishing a presence on social media platforms, and Instagram isn't an exception. The Instagram stories have turned out to become one of the most powerful online marketing tools. Instagram Stories is a goldmine.

In fact, let's assume that your brand or business is registered on LinkedIn, Facebook, Instagram, and Twitter, and you've been nurturing these profiles for years. If everything is working in the right way and you are getting good results, fine! If otherwise, there are methods to check whether things can be easily improved or not. Have you ever conducted an audit on your social media profiles?

Despite operators staying infamously mum on the topic of social media presence impacting search engine results, most digital marketers understand having a solid presence on any network impacts a brand’s reputation in a search engine’s eyes.

Imagine a situation where you've been saddled with ensuring the delivery of accurate monthly analytics reports to your client or boss. One of the associated tasks is to ensure that these reports carry the right and accurate data. Apart from that, you'll also want to ensure that the reports will be accurate and understandable to the client. Everyone who comes across the reports should clearly understand the value the website is driving.

Every human resource department grapples with measuring employee engagement in the right way. Considering the current situation where everyone is hugely affected by the COVID-19 pandemic, many workplaces have been forced to continue working remotely. While this might be a new development for the first-timers, others have been practicing remote working for a long time now.

When it comes to online business marketing, analytics are crucial, and there is nothing else to supplement that. This is because the success of online marketing requires that businesses understand their website visitors or target audiences as well as their behaviors. If you have not been taking cognizance of how visitors interact with your website, there is definitely no how you can improve.

Not using a report automation tool is fine for startup digital marketing agencies, but growing companies come to a point where the time-consuming process is no longer worth their time.  Too much valuable time is spent on manually retrieving data from various platforms and sources, compiling and organizing it in a Google or Excel spreadsheet, analyzing it, and creating, designing, and writing reports usually in Google Slides or PowerPoint. 

Report automation is more than just helpful for digital marketing agencies; it’s necessary. You may be able to manage a few clients without it, but if you want your agency to grow and work with more clients, you’ll need to use a report automation tool.

Big data has been without a doubt at the center of business trends throughout 2019. Not all of the fuss about data usage is positive, but we're going to try and steer clear from that and focus on some of the best Business Intelligence examples.

A Market Analysis can be scary, and it involves some pretty daunting terminology. But don’t worry, we’re going to go through this together.