Marketing

Marketing professionals rely on the data and its analysis to generate valuable insights into their campaigns' performance. Learn how to leverage your marketing campaign's data.

A complete beginner's guide to running Facebook Ads for clients. We provide specific and actionable steps for improving your ads, running them, and measuring ad success.

Test marketing became an essential part of every successful business. According to Oracle, the average attention span of the consumer is 8 seconds and it’s forecasted to shorten over coming years. These days, one of the biggest marketers’ struggles is to create something eye-catching and engaging.

Marketing is one of the most important aspects of a successful business. Marketers must be aware of the changing consumer behavior and new trends that are emerging. For a long time, brands have used traditional direct marketing channels to grow their customer base and re-engage with the old ones.

An era where the brand could become a household icon overnight is long gone, and marketers are searching for new ways to engage with their potential customers. Over the years, consumers have developed a brand new, more sophisticated shopping behavior. And the “one-size-fits-all” mass marketing strategy is slowly being pushed out by differentiated marketing.

As we live in a time when people can work from anywhere, project managers have to find a way to bring together teams, reports and sales. One of the ways to do it is to implement a tool that helps to do just that. We will be looking at the top 5 all-around project management tools you need to know about and try.

Sometimes we create data without even realizing it — sending a text message, posting a photo on Instagram or just browsing through various websites. To put a number on it, in 2020, people generated 2.5 quintillions of data every second. Like the many ways to create data, there are plenty of various data types. There are structured and unstructured data. Then there is qualitative and quantitative data. And finally, there are discrete vs. continuous data, which is the fundamentals for every person working with businesses.

Marketing agencies have an increasing demand for specialized online marketing services. Here you will find a list of the best channel marketing tools and software to help you become a leader in the industry and overcome the biggest pain points of 2021.

A few years ago, social media was like a cakewalk for marketers, but now the situation is quite different. There are many social media forums that are competing with each other and offer different variations and verticals. With so many social media platforms creates chaos, and marketers have become confused about choosing the right social media platform.

Customer retention measurement is crucial for successful business growth. Ultimately, keeping the existing customers is less expensive than acquiring new ones. A study conducted by Huify shared an insight that retaining the existing customer can cost five times less than acquiring a new one. Loyal customers also contribute to the business’s well-being by promoting it on social media, spreading word-of-mouth to their family and friends, and providing feedback to improve the product or service.