Marketing

Personalized marketing has been trending recently, but its application started all the way back in the early days of social media advertising. Yet it’s B2B businesses that have been personalizing their products, services, customer and sales experiences - and not by their own choice. What can B2C crowd learn from that experience?

When it comes to performance management two aspects or elements that are often compared are OKR and KPI. Truth be told, there can be some overlap between the two, but as concepts, they are indeed different. That being said, it's really not the case that you have to pick one and forget about the other, considering how it would be like comparing apples and oranges. To that end, we will example both OKR and KPI, go over their pros and cons, and how you should use them to improve the overall performance of the company.

One of the big buzzwords in the corporate world of today is predictive marketing. It is supposed to become one of the major driving forces behind decision making, and almost all of the top-tier marketers are committed to the implementation of predictive marketing. That being said the term is somewhat new, so it's understandable if you are still unfamiliar with what exactly it implies.

Local SEO and other digital marketing practices often rely on Google Ads in order to increase the number of visitors to a certain website or to promote a product etc. However, relying on ads is so much more than simply paying for the promotion and waiting on clients to start pouring in. You will also have to take some time and analyze the data on your Adwords account. This is done in order to evaluate the effectiveness of google ads, and figure out how to better utilize them.

Affiliate marketing can be a pretty reliable way of generating revenue. It may seem like it's only influencers that can profit out of it, but that is really not the case. In reality, it allows you to sell merchandise and products that you are genuinely passionate about. If you love interior design, or if you deem yourself a fashion guru, then Pinterest affiliate marketing can turn out to be more profitable than you would expect.

The digital environment has provided marketers with immense, worldwide reach. Avoiding communication faux pas and overcoming cultural differences is incredibly important for any global agency.

Any business that wants to grow, improve, and just generate revenue needs to have good sales numbers. Sales are one of the KPIs, and lots of sales performance metrics are crucial for business intelligence. Since an optimized sales process can lead to more closed deals, more efficient sales teams, and a more impactful sales strategy, performing sales analysis is essential for facilitating these goals.

Client onboarding is one of those processes that can last from 5 minutes to weeks, depending on the type of business you are running, or the service you are offering. For an e-commerce website, it's a relatively short process, your customer just puts in the information for the delivery and makes a purchase, however, B2B business models tend to have a different process.

Automation is becoming more common-place in a variety of industries.- marketing is reaping big rewards in this regard. A streamlined approach to your marketing automation can bolster ROMI significantly!

Data analysis tools are applications and programs that capture and analyze data about business intelligence, its customers, and competitors in order to improve processes and discover insights for transformation tools, and data-driven decision making.