Marketing

Google analytics offers its users excellent pre-configured reports, helping them make more informed, creative, and unique decisions. However, to enjoy valuable insights from the Google Analytics report, you must know how to customize and create your report from zero.

As a brand or business that spends a whole lot of time, effort, and resources mapping and carrying out well-planned marketing strategies, you do not want to miss out on gathering detailed analytics, metrics, and feedback the right way.

Knowing how your marketing strategies are performing is as important as having such strategies. And when they aren't converting or helping you smash your set goals, you should consider strengthening the areas of weaknesses that hinder the desired performance.

Modern business settings deal with big data. The business environment is driven by dashboards, powerful algorithms, datasets, and statistics. We are in an age where analytics is now the key driver of performance. Large amounts of information have to be effectively analyzed to take out crucial ideas for any modern organization to function.

Rather than being torn on which platform to sell your products, you can sell on both by integrating Shopify & Etsy. Selling in the online retail space is an interesting venture.

This informative and concise article is a short guide to Google Tag Manager, how to install it, and its application to Shopify.

One of the best ways of maintaining high-end audiences in your store is by interacting with data. You can improve your store performance if you add Google Analytics to Shopify. As a store owner, the satisfaction of your customers should be your utmost concern.

Social media report templates are necessary for tracking your social media performance and apply the insights into your marketing procedures. Social reports help measure your growth and give you a clear representation of your social presence.

Have you ever found it difficult knowing if your last marketing campaign was a success or not? Or do you have a hard time integrating your previous campaign's gains and lessons to form a better one? If you answered yes to any of the above questions, then you might have been neglecting a vital part of the overall campaign - or you might just not be doing it the right way.

All marketers love data. To identify campaign strength, potential problems, and determine the area to concentrate our efforts, we need data. However, the essentiality of marketing data varies: while some are very important, others' importance is minimal, but not negligible.