marketing

Due to a lack of research, many companies are using multiple software to create a single report. They usually go for proprietary agency software such as Google Analytics,  Microsoft Excel, and the like. However, there are easier, less time-consuming solutions to creating reports. In this article, we will compare proprietary software with SaaS software like Whatagraph.

These 10 tools can be a blessing for SaaS companies everywhere to simplify their workflow and increase productivity.

Learning about different metrics can be difficult. Understanding it is even harder. When it comes to sell-through rates, it’s best to learn by example. A few case studies from big companies will give you a clear insight into this vital metric. 

You probably think it’s too soon to think about Christmas. But not us! We want to give you something truly special. Let us introduce you to HeyOrca, a social media management platform

In less than a week, Lighthouse, the technology that powers audits in Chrome Dev Tools, will be updated! Discover what it means for marketers and the benefits it provides.

Artificial intelligence is top of mind for many professionals in the marketing world. AI helps to optimize the budget, specific KPIs, retargeting platforms and even more. And everyday, more marketers are choosing AI-powered tools instead of traditional, commonly-used ones. But what really is the presence and the future of AI in marketing?

Here's your one-stop shop for everything you need to know about CAC payback periods, formulas, and how to create projects with higher returns. Learn how to shorten the payback period and find tips for your next sales and marketing strategy. You won't need to read another article about the CAC payback period, we guarantee it

All businesses try to establish unique marketing approaches to get more customers. While some focus on content. One of those ways is creating B2B testimonials. In this article, we will discuss how exactly these videos can help marketers to improve their marketing results.

Many articles have been written about ‘the magic number SaaS'. If you conduct your own research, you will discover that there are two groups of people: those who believe in its power, and those who believe it is nonsense. This is the ultimate guide to understanding this metric, its limitations and benefits, and how to improve your score.

Smart Builder is your next marketing report solution. Connect your channels, collect the necessary metrics, and improve your marketing strategy ASAP.