Marketing

How do you measure your return on investment in marketing? Better yet, how do you ensure the performance? We're going to show you how to answer these questions with the right key performance indicators.

The world of SaaS sales is flush with loads of metric acronyms that most people don't understand. And frankly, a lot of these esoteric initialisms aren't all that relevant for most SaaS companies. Let's talk about the ACV SaaS metric.

The ultimate goal of every for-profit company is a success. In other words, good performance, better results, and more return on investment. And for marketing companies, it's no different. More insights, better marketing results, and more ROI on every marketing campaign.

Mindlessly perusing through Google Analytics data to manually build a data report consumes too much time. So, a great go-around for this issue is making sure you have the right tools and systems in place.

Reports can come in many different forms. Some of these include general work reports, sales reports, and marketing reports. When properly executed, these can positively serve businesses

Got a rocky relationship with a client? It probably comes down to communication. And to communicate better, you need to know what clients really want.

Google analytics has remained the most powerful tool that allows marketers to track around 200 metrics by collecting a massive amount of data received as hits. But, what are hits on Google Analytics, and which kinds of hits does Google Analytics track?

A tracking pixel, conversion pixel, or retargeting pixel is a pixel that can help you evaluate your marketing efforts and increase sales. It can prevent you from spending money on ineffective marketing campaigns, and focus on the successful marketing messages, thus optimizing your spending.

New York is the center of talent and inspiration for advertising, design, and web development. You can find the best and most creative ad agencies widespread throughout the city.

Google Sheets is available online as a great tool that allows many people to create, edit, read, and make necessary changes concurrently. While this is great, some data inputted by other people may cause some confusion.