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In July 2023, everyone using Universal Analytics will be forced to migrate (we’re not sure if “upgrade” is the better word choice) to Google Analytics 4.\u003C/p>","google-analytics-4-data-retention",{"id":567,"name":568,"alternativeText":563,"caption":73,"width":569,"height":570,"formats":571,"hash":580,"ext":105,"mime":106,"size":581,"url":582,"previewUrl":73,"provider":90,"provider_metadata":73,"createdAt":583,"updatedAt":584,"documentId":585,"publishedAt":93,"focalPoint":73},9513,"ga4dataret.png",1880,1058,{"thumbnail":572},{"ext":105,"url":573,"hash":574,"mime":106,"name":575,"path":576,"size":577,"width":578,"height":579},"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/thumbnail_ga4dataret_ea16eb65fd.png","thumbnail_ga4dataret_ea16eb65fd","thumbnail_ga4dataret.png","strapi_blog_files",16.06,245,138,"ga4dataret_ea16eb65fd",101.75,"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/ga4dataret_ea16eb65fd.png","2023-02-13T09:47:19.675Z","2024-02-13T15:55:15.374Z","gr1o00znxhixotqqajqy7xrm",{"id":17,"title":547,"slug":548,"subheading":549,"createdAt":550,"updatedAt":551,"publishedAt":552,"documentId":553},{"dateReorder":588,"id":589,"documentId":590,"title":591,"summary":592,"slug":593,"read_time":59,"cover_image":594,"article_category":609},"2023-01-24",1809,"rzff1qk6nxneb5iewys3kec9","5 Ways To Highlight Ecommerce Sales Growth and ROI With End of Quarter Reporting","\u003Cp>Whether you’re an ecommerce business owner looking for investment, or a sales and marketing leader pitching for a bigger budget, you’ll need to show evidence of recent growth and a positive return on investment.\u003C/p>","end-of-quarter-reporting",{"id":595,"name":596,"alternativeText":591,"caption":73,"width":569,"height":570,"formats":597,"hash":603,"ext":105,"mime":106,"size":604,"url":605,"previewUrl":73,"provider":90,"provider_metadata":73,"createdAt":606,"updatedAt":607,"documentId":608,"publishedAt":93,"focalPoint":73},9512,"end-of-quarter-report.png",{"thumbnail":598},{"ext":105,"url":599,"hash":600,"mime":106,"name":601,"path":576,"size":602,"width":578,"height":579},"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/thumbnail_end_of_quarter_report_923b04a005.png","thumbnail_end_of_quarter_report_923b04a005","thumbnail_end-of-quarter-report.png",13.59,"end_of_quarter_report_923b04a005",79.58,"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/end_of_quarter_report_923b04a005.png","2023-02-13T09:47:09.508Z","2024-08-02T14:07:32.229Z","o97h3suqe9fnqno68iijvh7b",{"id":17,"title":547,"slug":548,"subheading":549,"createdAt":550,"updatedAt":551,"publishedAt":552,"documentId":553},{"dateReorder":588,"id":611,"documentId":612,"title":613,"summary":614,"slug":615,"read_time":36,"cover_image":616,"article_category":630},2908,"ybtu38d10p7dfbv27f0nkmhz","Google BigQuery Pricing: How Much Does BigQuery Cost?","\u003Cp>BigQuery allows you to focus on getting insights from your big data instead of managing your physical infrastructure. However, taking into account the vast capabilities of this data warehouse, you need to pay attention to your costs. Let’s break apart BigQuery’s pricing model and help you choose the services that meet your needs.\u003C/p>","bigquery-pricing",{"id":617,"name":618,"alternativeText":73,"caption":73,"width":569,"height":570,"formats":619,"hash":625,"ext":105,"mime":106,"size":626,"url":627,"previewUrl":73,"provider":90,"provider_metadata":73,"createdAt":628,"updatedAt":628,"documentId":629,"publishedAt":93,"focalPoint":73},9507,"bqpricing.png",{"thumbnail":620},{"ext":105,"url":621,"hash":622,"mime":106,"name":623,"path":576,"size":624,"width":578,"height":579},"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/thumbnail_bqpricing_1319875991.png","thumbnail_bqpricing_1319875991","thumbnail_bqpricing.png",10.69,"bqpricing_1319875991",59.94,"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/bqpricing_1319875991.png","2023-02-13T09:46:09.800Z","l7j0hrwr75xql66cm9uzp2c8",{"id":17,"title":547,"slug":548,"subheading":549,"createdAt":550,"updatedAt":551,"publishedAt":552,"documentId":553},{"dateReorder":632,"id":633,"documentId":634,"title":635,"summary":636,"slug":637,"read_time":36,"cover_image":638,"article_category":653},"2023-01-10",2895,"u9bqi52h7j6wpji8eu2v01me","What Are the Limits of the Google Analytics 4 API And How to Overcome Them?","\u003Cp>On July 1st, 2023, Universal Analytics will stop processing hits, and whether you like it or not, you will have to get familiar with Google Analytics 4. But it’s not just about website analytics and data — there are other implications when you switch. Most notably, Looker Studio (formerly Google Data Studio) has issues loading data from Google Analytics 4. Here is why that happens and how you can overcome it.\u003C/p>","google-analytics-4-api-limits",{"id":639,"name":640,"alternativeText":635,"caption":73,"width":569,"height":570,"formats":641,"hash":647,"ext":105,"mime":106,"size":648,"url":649,"previewUrl":73,"provider":90,"provider_metadata":73,"createdAt":650,"updatedAt":651,"documentId":652,"publishedAt":93,"focalPoint":73},10062,"google-analytics-4-api.png",{"thumbnail":642},{"ext":105,"url":643,"hash":644,"mime":106,"name":645,"path":576,"size":646,"width":578,"height":579},"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/thumbnail_google_analytics_4_api_fcb2318a9d.png","thumbnail_google_analytics_4_api_fcb2318a9d","thumbnail_google-analytics-4-api.png",14.52,"google_analytics_4_api_fcb2318a9d",81.87,"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/google_analytics_4_api_fcb2318a9d.png","2023-02-14T17:43:19.174Z","2024-03-14T19:09:29.771Z","pkkclac2vsb5oxw84nud0yup",{"id":17,"title":547,"slug":548,"subheading":549,"createdAt":550,"updatedAt":551,"publishedAt":552,"documentId":553},{"dateReorder":655,"id":656,"documentId":657,"title":658,"summary":659,"slug":660,"read_time":59,"cover_image":661,"article_category":676},"2023-01-04",2248,"fiu49mzhwcf76341gfbadmow","How to Launch an Omnichannel Campaign: The Ultimate Guide","\u003Cp>If you’re trying to advertise effectively to your audience, you need to make sure you tap into as many channels as possible. Why? According to statistics, marketers who use three or more channels in their campaigns get up to 287% better conversions than marketers who stick to just one channel.\u003C/p>","omnichannel-campaign",{"id":662,"name":663,"alternativeText":658,"caption":73,"width":569,"height":570,"formats":664,"hash":670,"ext":105,"mime":106,"size":671,"url":672,"previewUrl":73,"provider":90,"provider_metadata":73,"createdAt":673,"updatedAt":674,"documentId":675,"publishedAt":93,"focalPoint":73},10061,"omnichannel-campaign-guide.png",{"thumbnail":665},{"ext":105,"url":666,"hash":667,"mime":106,"name":668,"path":576,"size":669,"width":578,"height":579},"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/thumbnail_omnichannel_campaign_guide_c81e429d34.png","thumbnail_omnichannel_campaign_guide_c81e429d34","thumbnail_omnichannel-campaign-guide.png",17.64,"omnichannel_campaign_guide_c81e429d34",67.26,"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/omnichannel_campaign_guide_c81e429d34.png","2023-02-14T17:43:06.277Z","2024-05-27T15:04:32.079Z","kcv6g2nfv1o3tl9gpf1af96l",{"id":17,"title":547,"slug":548,"subheading":549,"createdAt":550,"updatedAt":551,"publishedAt":552,"documentId":553},{"dateReorder":678,"id":679,"documentId":680,"title":681,"summary":682,"slug":683,"read_time":24,"cover_image":684,"article_category":700},"2022-09-28",2234,"gsxrndpw7r83h72zw39zuwwl","Looker Studio (Google Data Studio) Support - What Can You Expect in 2025?","\u003Cp>One of the most popular and powerful reporting tools, Lookera Studio (formerly known as Google Data Studio) has many beneficial features for marketing agencies. However, with the fast pace of the world and technology development, Looker Studio may require something that you’re painfully lacking - time.\u003C/p>","google-data-studio-support",{"id":685,"name":686,"alternativeText":687,"caption":73,"width":569,"height":570,"formats":688,"hash":694,"ext":105,"mime":106,"size":695,"url":696,"previewUrl":73,"provider":90,"provider_metadata":73,"createdAt":697,"updatedAt":698,"documentId":699,"publishedAt":93,"focalPoint":73},10045,"lookerstudio.png","Looker Studio (Google Data Studio) Support",{"thumbnail":689},{"ext":105,"url":690,"hash":691,"mime":106,"name":692,"path":576,"size":693,"width":578,"height":579},"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/thumbnail_lookerstudio_a0667e83cc.png","thumbnail_lookerstudio_a0667e83cc","thumbnail_lookerstudio.png",10.91,"lookerstudio_a0667e83cc",73.5,"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/lookerstudio_a0667e83cc.png","2023-02-14T17:38:22.821Z","2024-06-04T13:57:35.674Z","d52yir5x5k1b7ggfri05lcpl",{"id":17,"title":547,"slug":548,"subheading":549,"createdAt":550,"updatedAt":551,"publishedAt":552,"documentId":553},{"dateReorder":702,"id":703,"documentId":704,"title":705,"summary":706,"slug":707,"read_time":55,"cover_image":708,"article_category":724},"2022-08-03",2227,"ldeuu862vstldbpdj43q15t4","Digital Marketing Reporting in 2025: The Ultimate Guide With Templates, Dashboards, Tools and Metrics","\u003Cp>What are the benefits of digital marketing reporting? What templates to use, and how often should you send reports? Here is a digital marketing reporting guide containing all the information you need to create compelling reports to help you monitor and execute marketing campaigns and strategies.  \u003C/p>","digital-marketing-reporting",{"id":709,"name":710,"alternativeText":711,"caption":73,"width":569,"height":570,"formats":712,"hash":718,"ext":105,"mime":106,"size":719,"url":720,"previewUrl":73,"provider":90,"provider_metadata":73,"createdAt":721,"updatedAt":722,"documentId":723,"publishedAt":93,"focalPoint":73},10038,"digital-marketing-reporting.png","Digital Marketing Reporting: The Ultimate Guide With Templates, Dashboards, Tools and Metrics",{"thumbnail":713},{"ext":105,"url":714,"hash":715,"mime":106,"name":716,"path":576,"size":717,"width":578,"height":579},"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/thumbnail_digital_marketing_reporting_90609a1062.png","thumbnail_digital_marketing_reporting_90609a1062","thumbnail_digital-marketing-reporting.png",16.86,"digital_marketing_reporting_90609a1062",93.18,"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/digital_marketing_reporting_90609a1062.png","2023-02-14T17:36:10.558Z","2024-04-15T07:54:00.877Z","kgic0ttey6wql0q2traql0nh",{"id":17,"title":547,"slug":548,"subheading":549,"createdAt":550,"updatedAt":551,"publishedAt":552,"documentId":553},{"dateReorder":726,"id":727,"documentId":728,"title":729,"summary":730,"slug":731,"read_time":36,"cover_image":732,"article_category":749},"2022-06-28",2215,"tx5vk5061wc9z4yi4qyv1vi8","TikTok Influencer Marketing Pros and Cons for Small Businesses","\u003Cp>TikTok influencer marketing can be a goldmine for small businesses, but only if you use it correctly. 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Communicating that work to your clients is sometimes even more important. 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Three words have a lot of moving parts behind them. In 2024, SEO strategy ranked No. 3 in providing the most ROI for US marketing professionals. The traditional view on SEO efforts is that it needs minimal development resources and brings good, cheap results. And to some extent, that's true. But good results can only happen with good management, and an SEO roadmap is crucial.\u003C/p>","seo-roadmap",{"id":829,"name":830,"alternativeText":831,"caption":73,"width":569,"height":570,"formats":832,"hash":838,"ext":105,"mime":106,"size":839,"url":840,"previewUrl":73,"provider":90,"provider_metadata":73,"createdAt":841,"updatedAt":842,"documentId":843,"publishedAt":93,"focalPoint":73},10001,"seo-roadmap.png","How to Create an SEO Roadmap ",{"thumbnail":833},{"ext":105,"url":834,"hash":835,"mime":106,"name":836,"path":576,"size":837,"width":578,"height":579},"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/thumbnail_seo_roadmap_fa1934691f.png","thumbnail_seo_roadmap_fa1934691f","thumbnail_seo-roadmap.png",10.65,"seo_roadmap_fa1934691f",60.5,"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/seo_roadmap_fa1934691f.png","2023-02-14T17:27:14.772Z","2024-09-11T12:16:49.581Z","ke2fb2aqdgbohke0ttl5juoh",{"id":17,"title":547,"slug":548,"subheading":549,"createdAt":550,"updatedAt":551,"publishedAt":552,"documentId":553},[846,854,862,863,871,879],{"id":5,"title":847,"slug":848,"subheading":849,"createdAt":850,"updatedAt":851,"publishedAt":852,"documentId":853},"Data analytics","data-analytics","Delve into a goldmine of marketing data","2023-05-16T15:39:58.211Z","2025-10-20T11:02:40.560Z","2023-05-18T13:29:47.959Z","ro7y3d6bnpwryxg95ibaxn7w",{"id":30,"title":855,"slug":856,"subheading":857,"createdAt":858,"updatedAt":859,"publishedAt":860,"documentId":861},"KPIs & metrics","kpis-and-metrics","Building blocks to a successful marketing strategy","2023-05-16T15:40:51.396Z","2025-10-20T11:03:27.186Z","2023-05-18T13:29:44.257Z","b21wyqjy58hczgfr6fnivd20",{"id":17,"title":547,"slug":548,"subheading":549,"createdAt":550,"updatedAt":551,"publishedAt":552,"documentId":553},{"id":36,"title":864,"slug":865,"subheading":866,"createdAt":867,"updatedAt":868,"publishedAt":869,"documentId":870},"Product news","product-news","The latest news and product updates","2023-05-16T15:42:50.435Z","2025-10-20T11:04:17.142Z","2023-05-18T13:29:38.364Z","q1i3lojk1guf9n4i3hfr7mvg",{"id":55,"title":872,"slug":873,"subheading":874,"createdAt":875,"updatedAt":876,"publishedAt":877,"documentId":878},"Agency guides","agency-guides","Industry expert insights from successful marketing agencies","2024-05-23T16:29:03.188Z","2025-10-20T11:01:32.681Z","2024-05-23T16:29:05.695Z","utbfuucbsdgdykwecb9aibad",{"id":43,"title":880,"slug":881,"subheading":882,"createdAt":883,"updatedAt":884,"publishedAt":885,"documentId":886},"Alternatives","alternatives","Compare the best reporting and data platforms in the business","2024-09-30T12:31:40.776Z","2025-10-20T11:02:15.931Z","2024-09-30T12:31:53.048Z","cbxupqrhy6d1c86xnu4a7ao9",144,{"metaTitle":889,"metaDescription":890},"Marketing analytics and reporting | Page 6 of 12","Page 6 of 12: Identify your strengths and chances for improvement through in-depth analysis and engaging visual reporting.  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