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Search page: author:Benediktas Kazlauskas

We found 26 results
Customer retention measurement is crucial for successful business growth. Ultimately, keeping the existing customers is less expensive than acquiring new ones. A study conducted by Huify shared an insight that retaining the existing customer can cost five times less than acquiring a new one. Loyal customers also contribute to the business’s well-being by promoting it on social media, spreading word-of-mouth to their family and friends, and providing feedback to improve the product or service.
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Benediktas Kazlauskas
Jul 27, 2021 9 min read
Although AR ads are relatively new in the digital marketing landscape, they proved their value to the advertisers who accepted the challenge of implementing them into their marketing campaigns. Learn more about what's coming to the augmented reality marketing landscape in the near future.
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Benediktas Kazlauskas
Jul 22, 2021 4 min read
Almost 2 million daily active users worldwide spend about an hour a day using Facebook and its pilot apps — Messenger and Instagram. Marketers are giving more attention to Facebook engagement ads as it’s a powerful tool to skyrocket brand awareness.
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Benediktas Kazlauskas
Jul 22, 2021 7 min read
For successful business growth, you need to expand your customer base. In most cases, consumers won’t find your brand unless the paid marketing is implemented. Marketers will have to spend time, money and other resources to acquire buyers. And sometimes, Facebook CAC (customer acquisition cost) can put up an expensive price tag.
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Benediktas Kazlauskas
Jul 20, 2021 7 min read
Bots in your website's traffic: the good, the bad and how to identify and filter them out in your reports. Learn more about Google Analytics bot filtering features.
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Benediktas Kazlauskas
Jul 20, 2021 6 min read
Facebook CTR does not ring a bell to you? Well, it should! Get to know the importance of Facebook's click-through rate and learn how to increase it in our latest blog post.
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Benediktas Kazlauskas
Jul 16, 2021 7 min read
Twitter is rolling out various updates for marketers and creators. Recently, a social media giant shared insights about what topics are the most popular right now. What emotions are most Twitter users driven by and other valuable data for marketers?
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Benediktas Kazlauskas
Jul 14, 2021 4 min read
As the fight for business success in the digital age is getting hotter, advertisers are searching for new ways to reach out to customers. With such a big audience in hand, advertising on Spotify sounds appealing to marketers, as they can run targeted campaigns for as little as $250.
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Benediktas Kazlauskas
Jul 12, 2021 6 min read
Recently Google rolled out quite a few new updates coming to advertisers and the Microsoft is not staying behind, introducing new advertising tools for their search product Bing.
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Benediktas Kazlauskas
Jul 12, 2021 4 min read
With the growing popularity of advertising through social media, TikTok rolled out tools to help influencers connect with brands and users easier. And by doing so, it opened up a new content monetization channel.
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Benediktas Kazlauskas
Jul 07, 2021 4 min read