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Search page: author:Benediktas Kazlauskas

We found 37 results
Whatagraph is rolling out new features and updates to make routine data gathering, aggregating and reporting tasks even easier. See what’s new!
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Benediktas Kazlauskas
Aug 23, 2021 5 min read
Any digital marketing channel that receives investment should demonstrate its value and potential. Marketing professionals know that SEO is not a get-rich-fast scheme. It requires an upfront investment of time and resources. However, if done correctly — the SEO ROI (return on investment) can skyrocket.
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Benediktas Kazlauskas
Aug 10, 2021 8 min read
Nearly 70% of marketers use email marketing to reach out to their customers. Undoubtedly, most of them use CTR (click-through rate) to measure the effectiveness of their campaigns. However, CTOR (click-to-open rate) is an even more valuable metric extracted from email marketing data.
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Benediktas Kazlauskas
Aug 09, 2021 7 min read
The client onboarding process is the perfect opportunity to leave a good first impression on the new client. The beginning of the partnership is often built on promises, and if the agency handles it professionally, it could set the foundations for a productive and long-lasting relationship.
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Benediktas Kazlauskas
Aug 06, 2021 6 min read
It does not matter whether the business is operating in the eCommerce or B2B landscape. It’s well-established or just starting to pick up first customers. The success of the business relies on the actions of users. Google Analytics provides the Behavior Flow feature to understand better how users interact with the company’s website and what influences them to make a purchase decision.
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Benediktas Kazlauskas
Aug 06, 2021 7 min read
Marketing professionals rely on the data and its analysis to generate valuable insights into their campaigns' performance. Learn how to leverage your marketing campaign's data.
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Benediktas Kazlauskas
Aug 05, 2021 7 min read
Test marketing became an essential part of every successful business. According to Oracle, the average attention span of the consumer is 8 seconds and it’s forecasted to shorten over coming years. These days, one of the biggest marketers’ struggles is to create something eye-catching and engaging.
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Benediktas Kazlauskas
Aug 04, 2021 8 min read
Marketing is one of the most important aspects of a successful business. Marketers must be aware of the changing consumer behavior and new trends that are emerging. For a long time, brands have used traditional direct marketing channels to grow their customer base and re-engage with the old ones.
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Benediktas Kazlauskas
Aug 03, 2021 8 min read
An era where the brand could become a household icon overnight is long gone, and marketers are searching for new ways to engage with their potential customers. Over the years, consumers have developed a brand new, more sophisticated shopping behavior. And the “one-size-fits-all” mass marketing strategy is slowly being pushed out by differentiated marketing.
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Benediktas Kazlauskas
Aug 02, 2021 7 min read
Sometimes we create data without even realizing it — sending a text message, posting a photo on Instagram or just browsing through various websites. To put a number on it, in 2020, people generated 2.5 quintillions of data every second. Like the many ways to create data, there are plenty of various data types. There are structured and unstructured data. Then there is qualitative and quantitative data. And finally, there are discrete vs. continuous data, which is the fundamentals for every person working with businesses.
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Benediktas Kazlauskas
Jul 29, 2021 7 min read