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Analytics are rampant. 76% of US B2B marketers have web analytics in their tech stack. And this number is only projected to grow. Learn how YuzzBuzz, a digital advertising agency from Florida, successfully added Whatagraph to their impressive tech stack.

Artificial intelligence is top of mind for many professionals in the marketing world. AI helps to optimize the budget, specific KPIs, retargeting platforms and even more. And everyday, more marketers are choosing AI-powered tools instead of traditional, commonly-used ones. But what really is the presence and the future of AI in marketing?

Smart Builder is your next marketing report solution. Connect your channels, collect the necessary metrics, and improve your marketing strategy ASAP.

How to make most of the digital marketing and keep the client happy? That's the question marketing professionals were asking themselves for a long time. Luckily, digital marketing analytics are here to help.

Many metrics can be extracted from a single marketing campaign. But which ones are the ones the marketing professionals need to keep track of?

Most marketing professionals use goal widgets to track their marketing campaigns' performance and make data-backed insights. Goal widgets allow marketers to optimize their budget spending, see the progress and improve the overall performance. Get to know more about goal widgets in our latest blog article.

Building a report from scratch could be quite a challenge for someone not familiar with data reporting. To ease the labor-intensive data visualization process, Whatagraph offers a giant template library, which marketers can use to craft a visual, easy-to-understand report within minutes. Curious to learn more?

Marketers are learning how to turn raw data into easy-to-read and easy-to-understand stories. And Whatagraph is here to help you out.

Marketing analytics - or any kind of analytics for that matter - have a reputation of requiring sophisticated and expensive tools. Not only that, it requires more than one piece of software to get an accurate picture of the status of your marketing efforts. That means many accounts, several logins, and a fair amount of passwords to remember. 

Widgets to power up your marketing data? Yes, please! Learn more about what types of widgets you can add to your visual reports in our latest blog post.