Search page: author:Krystyna Krajevskaja

It is no doubt that the business practices in this century have gone beyond the traditional means of advertisement. The world has gone digital and people spend most of their time surfing the internet for information, news, adverts about products and services.

The media has given us a world to live, we have to learn the ethics and morals that guide this institution for us to survive within its environs. The social media analytics tool will help you understand how your post or your content is reached to the larger population.

Since the emergence of social media, there have been lots of knowledge within this sphere. Attention is given to advertisements and how people around the world relate to posts or ads – these answers why people always want to see how many impressions they got from their posts or ads.

These days, new and different metrics are being brought into the game and it's often hard to know, or hard to understand which of the social media metrics matters.

The reporting part of social media marketing can be interesting and fun if you know what to do and how to do it. If you can just find the fun in reporting, then maybe you would not have to run away from it when it comes.

With the advancement in technology and its various devices, information has become quite rampant, and everyone seems to be adopting the social media way.

Add-Ons are third party plugins that add more features in your spreadsheets and provide additional functionality to already powerful Google Sheets.

It’s all well and good being in the content marketing game but it’s essential for you to be tracking the impact of your efforts. By tracking certain content marketing efforts you’ll be able to optimize your content marketing strategy, predict trends that you should be aiming for in the coming months and, most importantly, understand how to sell to your target demographic better.

Facebook Relevance Score is a metric that monitors and evaluates Facebook ad quality and engagement to help you understand how relevant your ads are to a specific audience. Facebook determines how well your ads resonate with your audience based on certain factors and rate it with a grade from 1 to 10.

Facebook Insights is a useful analytics tool Facebook offers to analyze how your Page is performing and your audience's reaction to it. These tools make it easier to review the metrics and provide data to gauge what works and what doesn’t and plan accordingly.