Search page: author:Krystyna Krajevskaja

Facebook competitor analysis is a must if you are a marketer, no matter the industry you’re in. As the world’s biggest social media network, Facebook continues to be the most favorite place brands turn to, including your competitors.

Add-Ons are third party plugins that add more features in your spreadsheets and provide additional functionality to already powerful Google Sheets.

It is no doubt that the business practices in this century have gone beyond the traditional means of advertisement. The world has gone digital and people spend most of their time surfing the internet for information, news, adverts about products and services.

Since the emergence of social media, there have been lots of knowledge within this sphere. Attention is given to advertisements and how people around the world relate to posts or ads – these answers why people always want to see how many impressions they got from their posts or ads.

The media has given us a world to live, we have to learn the ethics and morals that guide this institution for us to survive within its environs. The social media analytics tool will help you understand how your post or your content is reached to the larger population.

These days, new and different metrics are being brought into the game and it's often hard to know, or hard to understand which of the social media metrics matters.

With the advancement in technology and its various devices, information has become quite rampant, and everyone seems to be adopting the social media way.

The reporting part of social media marketing can be interesting and fun if you know what to do and how to do it. If you can just find the fun in reporting, then maybe you would not have to run away from it when it comes.

Facebook Relevance Score is a metric that monitors and evaluates Facebook ad quality and engagement to help you understand how relevant your ads are to a specific audience. Facebook determines how well your ads resonate with your audience based on certain factors and rate it with a grade from 1 to 10.

Facebook Insights is a useful analytics tool Facebook offers to analyze how your Page is performing and your audience's reaction to it. These tools make it easier to review the metrics and provide data to gauge what works and what doesn’t and plan accordingly.