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Search page: author:Mike Bennet

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The best e-commerce entrepreneurs are obsessed with metrics. It’s this obsession with measuring and optimizing that allowed their firms, companies, and stores to grow so fast. However, they don’t usually measure every single metric available.
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Mike Bennet
Feb 21, 2020 7 min read
Ecommerce is a very booming industry with a lot of big businesses turning online to find another way to reach to the customers. Starting an eCommerce business is really easy and requires very low investment. As easier it is starting an online business, harder it is to market it and generate sales through the website.
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Mike Bennet
Feb 21, 2020 4 min read
Google Analytics is a platform owned by Google that tracks, records and breaks down the key metrics of your website. Through Google Analytics, you can determine your website traffic, visitors’ location, interest, behavior, age and how they are interacting with your website.
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Mike Bennet
Feb 21, 2020 2 min read
How do you feel when you open Google Analytics account? There is a lot of data in front of your eyes ready to be analyzed. When you see so much data you tend to get confused and not able to analyze it properly. Smart way to go about it is to build Google Analytics custom reports and include only those metrics which are important and you want to analyze.
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Mike Bennet
Feb 21, 2020 3 min read
The world rates sale professionals upon the number of sales they land or dollar revenue they generate. While both project unrivaled importance, they are not the only sales metrics a business can use to measure its sales team's success. There are more key performance indicators.
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Mike Bennet
Feb 21, 2020 5 min read
Any entrepreneur starts a business with an aim to fulfill a need in society and expects profits in return. To succeed in business, an entrepreneur must understand the emerging trends to strategically position for gain.
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Mike Bennet
Feb 21, 2020 4 min read
Stepping into the world of Pay Per Click for the first time can be intimidating. The metrics, the PPC slangs, and the time-intensive nature PPC management for agencies can be scary. If you`re starting from scratch, it is easy to wonder if there is an easier way.
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Mike Bennet
Feb 19, 2020 4 min read
It’s the wish of every agency to stay at the top of its business. But how is this possible? It’s through recognising business strengths and weaknesses. By spotting the potential growth opportunities and areas where you are losing money, you can plan strategically to win a business advantage.
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Mike Bennet
Feb 14, 2020 4 min read
PPC tracking is a way of assessing and improving the performance of pay-per-click (PPC) marketing campaigns, it is known to be an important part of search engine advertising. The truth is that when results are not being tracked, then it’s quite difficult to be sure whether ad spend is making a difference in the bottom line.
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Mike Bennet
Feb 14, 2020 4 min read
Clients are excited to meet an advertising partner who can bring business opportunities. However, finding a reliable advertising agency isn’t an obvious endeavor as it involves a lot of scrutinies. Therefore, an agency needs to have an advertising pitch that sounds successful.
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Mike Bennet
Feb 14, 2020 3 min read