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Search page: author:Pam Neely

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Client-agency relationships can be challenging. Sometimes they work beautifully, and sometimes... Well, everyone’s heard agency horror stories. And client horror stories, too. While it may be difficult to pinpoint the exact motives why a certain client chooses to fire a certain ad agency, here are some of the most common reasons.
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Pam Neely
4 days ago 6 min read
How does your marketing measure up against your competition? Are you doing better – or worse – than average? It’s something a lot of marketers want to know. A lot of bosses and clients want to know it, too. So we thought it might be helpful to give you some hard numbers for digital marketing benchmarks in 2019.
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Pam Neely
4 weeks ago 8 min read
Facebook advertising works. Unfortunately, that also means it’s become more competitive. So if you’re not getting the results you’d like from your Facebook advertising – or you just want to improve an already strong performance – consider these eight best practices.
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Pam Neely
3 months ago 10 min read
Marketers crave website traffic like Homer craves donuts. By increasing website traffic you can also increase the number of leads your business gets and how many sales your website generates. To put it simply, more traffic means more business.
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Pam Neely
3 months ago 8 min read
Good engagement rates are hard to find on social media. Most marketers understand that Facebook’s organic reach is all but gone. Twitter isn’t as effective as it was a few years ago. LinkedIn is still viable, but due to the changes LinkedIn made to Groups, it’s not as useful for driving engagement as it once was. Pinterest still works, but it’s not for everyone.
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Pam Neely
4 months ago 8 min read
Bing Ads has been thought of as a “second-tier” ppc platform for years. It might be time to change that designation – and to try Bing Ads yourself. See why here.
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Pam Neely
6 months ago 7 min read
The average piece of content gets only four social media shares. See how to easily do 100x better than that in just a couple of hours.
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Pam Neely
6 months ago 9 min read
Want more results from your Google Ads account - without investing tons of time and resources? See our ten proven best practices for squeezing more ROI from every click you pay for.
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Pam Neely
6 months ago 13 min read
Not sure how to get better results from your video marketing? The answers are in your video analytics reports. See how to get the insights you need.
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Pam Neely
7 months ago 11 min read
Don’t forget yourself when you lay out your marketing plans for 2019. This list of resolutions for digital marketers will give you some ideas for strategic places to focus on for the coming year.
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Pam Neely
8 months ago 9 min read