Search page: author:Roberta Aukstikalnyte

Planning and managing your marketing budget is a vital part of your strategy. Not only does it help you drive your marketing initiatives forward, but it also keeps your team goal-focused. 

It’s one thing being excellent at what you do; it’s another thing to prove it. As a marketing professional, you constantly have to inform your clients or management team on how your efforts are paying off.

T2D3 stands for “triple, triple, double, double, double” and is a business tactic invented by Neeraj Agrawal – SaaS investor and general partner with Battery Ventures. According to this tactic, SaaS companies should increase their revenue growth three times for two years, then double it for three years.

Wouldn't it be something if we could directly track where conversions come from? A lot of folks think we can, but the reality is a little bit more complicated.

Learning how to write an easy-to-read social media analytics report is an essential part of an effective marketing plan. Having all the information in one place helps you see how much you’ve accomplished and make result-based changes.

It feels like data and business analytics are the only things marketers talk about anymore. And seemingly for a good reason too. But what does it all mean and what's the value in it?

The bigger your business grows, the more diverse your software requirements become. The best way to fulfill those requirements is by using software enterprise solutions: you'll accelerate your workflow and minimize human error.

PPC agencies may employ a variety of pricing models within their firm when dealing with client compensation. What pricing model is most suitable for your PPC agency? How are you going to invoice the client you undertake?

If you're a marketer or an influencer, you know that checking the performance of any marketing effort made on social media is a rule of thumb. Without exception, the same goes for any action on Instagram: if you want to get results, you need to keep an eye on specific metrics constantly.