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Search page: author:Vytautas Pucka

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Before diving head-first into the complexities of Churn analysis and the different models used to measure customer churns, it would probably do you good to understand what churn analysis is. Customer retention helps brands grow. To retain customers, it is important to understand why they would leave in the first place. This is what customer churn analysis is all about.
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Vytautas Pučka
Apr 21, 2021 4 min read
Big data is now everywhere. Every kind of big business relies on big data to make their marketing, sales, or financial decisions. This practice is especially prominent in e-commerce, where big data is essential to stay ahead of the competition.
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Vytautas Pučka
Mar 30, 2021 4 min read
Simply put, data visualization is the process of illustrating data to communicate a message. This way, raw data can become more actionable and insightful for readers and audiences.
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Vytautas Pučka
Dec 23, 2020 7 min read