Search page: author:Wendy Gooseberry

The eCommerce industry is growing at an exponential rate. A lot of new online businesses have evolved up in a short time along with so many old businesses going online to have a pie of revenue through eCommerce. The financial worth of businesses such as Amazon, eBay, Flipkart, etc. very well proves the importance of eCommerce in this new era of technology.

Sales reporting provides any business with a vast amount of information about almost any subject. More importantly, it creates clarity on sales—it tells if you`re doing the right thing, uncovers hidden parts that might need improvement, and shows what's not working.

The Dashboard makes it easy to track and make sense of massive amounts of data. Moreover, it allows the decision-makers to make fact-based decisions in a timely manner.

PPC report gives full details on what has happened the previous month, asides from giving numbers. And they are mostly done in a quick report, giving useful information needed, and this is basically how to know if a PPC report is good.

Marketing plays a vital part in the success of any campaign or business. It includes understanding your audience, creating and promoting your products and services by reaching out to your prospective customers.

Performance Marketing, also known as performance-based marketing, is where marketing fees are paid after a successful, measurable performance. The success of the performance is measured when a predefined action is taken. The action can either be a completed a transaction, a lead generation or a click on an ad.

Google Analytics is the most popular tool to track the data of your website. It helps you measure and monitor the performance of your site and make improvements.

While all those who love photo sharing are taking to Instagram, marketers have spotted a marketing opportunity on Instagram. As Instagram stats indicate, there are 500 million users of this platform daily.

Every marketer or influencer requires to gauge the performance of any marketing effort made. The same applies to any promotion initiatives on Instagram. There is a need to check the analytics often to establish if your shots are bearing fruits.

Instagram continues to widen its horizons. Its growth is consequential to technological advancement which has transformed the world into a global village. As Instagram stats indicate, there is a tremendous leap in the usage of Instagram. An App that was initially used as a photo-sharing platform is today a ground for influencers, brands, and advertisers.