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A few years ago, social media was like a cakewalk for marketers, but now the situation is quite different. There are many social media forums that are competing with each other and offer different variations and verticals. With so many social media platforms creates chaos, and marketers have become confused about choosing the right social media platform.

As a content marketer, you'll want to align each piece of content to a particular stage of the customer journey. It ensures that your valuable content converts leads and delights customers. In this post, we'll discuss the importance of value-adding content at each stage of your funnel and how to optimize it.

With the development of technology, the amount of data has increased exponentially. Traditional tools can no longer handle automated data analysis and storage needs. Thus, special algorithms were created, which are commonly referred to as "big data."

Cristiano Ronaldo, Paul Pogba, and Naomi Osaka have all been chastised for recent behavior. However, it is clear that people are more interested in what celebrities have to say than in how a brand produces its goods. These scenarios are likely to reoccur, and marketers must learn from them ASAP!

Data analysis helps to better inform your content marketing decisions, ensuring that you’re providing content that appeals to and influences your target audience. Read on to learn exactly how you can use different types of data to refine your content marketing strategy to boost conversions and net more new customers.

Today, we get data from everywhere. In most cases, this is a good thing, especially for marketers who use it to develop successful campaigns and strategies. But, the fact that it’s in our nature to receive visual data better than text is a reason enough to consider social media data visualization. Here you will find the reasons why marketers should present social media data in a visual format.

Social media has become an integral part of people's lives as the Internet has advanced. Individuals use these platforms to communicate with others, but businesses use them to reach their target consumers. Here you'll find advice on how to use big data to improve social media marketing.

If you are a company or an organization struggling with choosing the right social data analytics tool or are not even sure you need it at all, this article is for you. Here we discuss social media data, why social media data is important, how to choose the right analytics tool, and how to use the data to your advantage.

Facebook ads are an effective way to drive visitors to a website. However, analyzing and boosting their success becomes more difficult if they are not adequately tracked in Google Analytics. No need to be worried! We're here to teach you and help you optimize your Facebook ad tracking in this post.

Which marketing route should you focus on to get the most ROI, digital or traditional? The debate is long-lived. And the answer might lie in creating a strategy that combines the two and offers you the best room to grow. This article discusses the purpose of traditional and digital marketing and how to combine both to improve ROI.