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Whether it be SEO, local search tools, or paid per click ads, using these SEM tools can take your campaigns to the next level.

Around 15 years ago, a person only needed exposure to an advertisement four times before they decided to purchase. Move forward a decade or so, and before purchase, a person needs to see an advert at least sixteen times to take action.

With more business opportunities being found online, any company that seeks to thrive needs to be easy for their customers to find when searching. This is why search engine optimization is so important.

When starting from scratch, the business owner is on their own, creating systems and processes to make sure that they gain traction to make a profit. But, there's an alternative way of starting a business without having to do it from scratch and it's called franchising.

You might get confused between the options available for marketing on Facebook, mostly when you are missing out on the fine details of social media marketing. The two primary Facebook marketing tactics are Facebook ads and boosted posts, and nailing down a decision regarding which is the best can be challenging. In this article, we will be discussing Facebook ads vs. boosted posts and find out which will be suitable for your marketing endeavors. 

In today's changing world, it is challenging for companies to please all their customers. Their difficulty further increases with competitors always trying to steal the customers' attention. If you want the business to keep up in such a market, you will have to make it better with each passing day. This is where business analysis comes to the rescue. It helps organizations in growing their present situation according to their previous actions. Therefore, companies can mend their processes to meet market requirements. Don't worry if all this sounds confusing right now. With the help of this guide, you will understand everything about business analysis. So without further ado, let's get started.

Twitter is a powerful platform to engage with friends and follow your favorite industry experts. But if you are using it to promote your brand, you will have to do more than just broadcast tweets once in a while. Comprehensive Twitter analytics is the bedrock of an excellent Twitter account strategy. Therefore you need to leverage the right analytics tools to facilitate the same. Before we highlight the best Twitter analytics tools for your brand, let's clear the basics.

Owing to the advent of big data, people have access to an extensive range of data. But merely leveraging the data is not essential; instead, brands should know how to visualize it to their benefits. Data visualization is a process that helps companies assess the raw data and present them in a streamlined, informative, and appealing manner.

We are in an age of transparency. Everyone from Buffer to Zappos is sharing information about their company: where it’s going, what they’re doing now, and even the salaries they pay their employees. So, it should come as no surprise that public product roadmaps and product futures, in general, are becoming more commonplace. If you don’t already have a product roadmap or are just in the beginning stages of building one, it’s the best time to think about what you and your company are hoping to gain from it.

Ad fraud and invalid clicks have become a huge burden on PPC campaign budgets. Ad fraud is aimed at purposely expending firm's budgets by clicking on various ads - typically with the help of bots. Let's take a look at what the exact damage these activities can inflict on your ROIM and what you can do to avoid this.