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In this article, we will provide you with general information about data transformation and will find out more about the data integration process: what are the main challenges that we can face, why we need data transformation, and how to use it in our business.

Anyone who spends some time in a corporate environment is bound to hear a term like data pipeline. It is also used frequently in relation to data analysis or business analysis, so it clearly indicates something important. Actually, a data pipeline has an important role to play when it comes to gaining business intelligence and creating a valuable database. Here we will explore the topic of the data pipeline, explain what it is, how the process works, and what are tools or applications used for creating a meaningful database.

Today, we will find out more information about the other process related to data sources, format industry, data professionals, and the new cloud-based technology leader - data preparation.

The only way for data to be truly useful is if we can analyze it and create meaningful insights or inputs. At the same time, the quality of those insights directly corresponds to the quality of data we used in the analysis.  In other words, the source data needs to be processed or cleansed before we can conduct an accurate analysis.

Advertising has been a part of doing business for a long time. While the form changes, the essence of spending the marketing budget to attract more clients remains the same.

The retail industry, manufacturers, and marketers all need relevant data in order to do their job. Products need improvement, services need to evolve, and the goal is always to get as many users as possible. However, any business-to-community model faces a challenge, and that is to figure out what the audience wants and how to get them excited about the product.

Board meetings are an important event in any company. Many decisions are made regarding the organisation. At the execute level, these decisions have to be based on good information. Yet very few people read board reports, making the entire meeting less productive and information less valuable. Not to mention the fact that business decisions could be made based on incomplete information.

Big data is now everywhere. Every kind of big business relies on big data to make their marketing, sales, or financial decisions. This practice is especially prominent in e-commerce, where big data is essential to stay ahead of the competition.

In this day and age, digital marketing is everywhere. The process moves fast and demands many quick decisions that rely on insight from data collected instantly. Needless to say that marketing agencies are turning to software solutions that can help deliver their digital marketing services.

Location-based marketing is a powerful strategy that targets clients in a specific geographical range. This allows marketing agencies to adapt to the local audience's needs and interests and steer marketing efforts accordingly. Like any digital marketing campaign, local marketing requires constant assessment and improvement based on real-time data and instant feedback. This is where the local marketing report comes in.