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Since you're already here, you probably know what a KPI is. But here's the definition in case you don't. A KPI, or key performance indicator, is a metric to measure the successes of strategy or other organizations' actions.

The white-label software term is getting more popular every day. Basically, white-label services are re-brandable, re-sellable items produced by one company to be rebranded and resold by another one.

Right now, Youtube has 2 billion active users, which is an outrageously big number. Yet, when people talk about social media platforms, they speak of Facebook, Instagram, and Twitter. Youtube, for some reason, often gets left out of the conversation.

Over are the days where you had to predict user behavior trends and follow gut feelings, hoping everything turns out as expected. Today, predictive analytics and machine learning have come to the rescue.

Typically, building reports isn't the most fun part of any process. The same goes for stringing sales call reports together. Like them or not, these reports can make a difference in the final results.

There are a ton of different ways to market your business. So many that most of them can’t manage it all in house. You can utilize social media, PPC, SEO, email marketing, content marketing, and other channels.

Simply put, data visualization is the process of illustrating data to communicate a message. This way, raw data can become more actionable and insightful for readers and audiences.

What do we mean when we say Bing Ads Intelligence? Primarily, it's dealing with keyword planning, insights building, and reports on data and queries. Believe it or not, all of this integrated with a handy Excel add-on. The best part here is that these ads' data is automatically collected and converted into Excel spreadsheets. Sure, but you're probably wondering what Bing Ads Intelligence is used for and how to use it at all. Worry not – we'll cover all of that shortly.

When you think of social media campaigns or work-related projects, one of the first words that come to mind is "goals." No, not #couplesgoals or anything like that – we're talking Google Analytics goals here. Arguably more important in this case.

Regardless of what industry you work in, it's very likely you come across the "digital marketing" term. If you want to sound like you know what you're talking about, you have to say digital marketing a couple of times per day at the office. Jokes aside, if you're looking for a simple guide to this magical phrase, you're in the right place. In today's article, we'll define what digital marketing is, discuss the basics, and go through some ways to learn digital marketing.