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Search page: tag:social media analytics

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Good engagement rates are hard to find on social media. Most marketers understand that Facebook’s organic reach is all but gone. Twitter isn’t as effective as it was a few years ago. LinkedIn is still viable, but due to the changes LinkedIn made to Groups, it’s not as useful for driving engagement as it once was. Pinterest still works, but it’s not for everyone.
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Pam Neely
3 weeks ago 8 min read
Get out of the weeds and into the ROI with your social media marketing metrics. Read to see which metrics really matter so you can work smarter.
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Pam Neely
1 year ago 11 min read