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Every answer comes from\u003Cbr>the same governed data as your reports,\u003Cbr>not a raw API call making it up on the fly.",{"id":197,"title":528,"title_position":529},"Trusted by 1,000+ marketing agencies and brands around the world","above",[531,536],{"id":532,"label":533,"url":477,"subtext":31,"style":534,"element_id":31,"color":535,"icon":31,"width":31},1893,"Book a call","button","pink",{"id":537,"label":486,"url":487,"subtext":31,"style":534,"element_id":31,"color":538,"icon":31,"width":31},1894,"white",{"id":540,"name":541,"alternativeText":542,"caption":31,"width":543,"height":544,"formats":545,"hash":553,"ext":330,"mime":331,"size":554,"url":555,"previewUrl":31,"provider":318,"provider_metadata":31,"createdAt":556,"updatedAt":557},15098,"hero-bg.png","Hero Bg - Abstract pink and white lines on black background.",1626,1386,{"thumbnail":546},{"ext":330,"url":547,"hash":548,"mime":331,"name":549,"path":31,"size":550,"width":551,"height":552},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_hero_bg_f4849f9bff.png","thumbnail_hero_bg_f4849f9bff","thumbnail_hero-bg.png",47.61,183,156,"hero_bg_f4849f9bff",667.55,"https://s3.us-east-2.amazonaws.com/whatagraph.com/hero_bg_f4849f9bff.png","2025-07-07T11:46:42.219Z","2025-07-07T11:46:45.689Z",{"id":106,"__component":559,"title":560,"subtext":561,"banner_text":31,"disable_top_margin":15,"disable_bottom_margin":15,"variant":562,"cards":563,"banner_background_desktop":31,"banner_background_mobile":31,"table":31},"sections.dark-cards-with-banner","Connecting AI to your data is the easy part","The problem is what \"your data\" means at that point","dark",[564,577,590],{"id":565,"badge":31,"title":566,"description":567,"icon":31,"custom_icon":568},95,"Hallucinated math","Separate APIs for each channel, different definitions, mixed currencies. Without a proper aggregation layer, the AI stitches it together and the numbers drift.",{"id":569,"name":570,"alternativeText":571,"caption":31,"width":328,"height":328,"formats":31,"hash":572,"ext":330,"mime":331,"size":573,"url":574,"previewUrl":31,"provider":318,"provider_metadata":31,"createdAt":575,"updatedAt":576},17178,"Hallucinated_math.png","Here's the alt text for the image:\n\nHallucinated Math - Question mark in a decorative, abstract badge.\n","Hallucinated_math_287c187199",1.24,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Hallucinated_math_287c187199.png","2026-06-01T14:00:27.195Z","2026-06-01T14:02:15.137Z",{"id":578,"badge":31,"title":579,"description":580,"icon":31,"custom_icon":581},96,"No governance","Same question, different answer depending on who asks. No shared definitions means no shared truth.",{"id":582,"name":583,"alternativeText":584,"caption":31,"width":328,"height":328,"formats":31,"hash":585,"ext":330,"mime":331,"size":586,"url":587,"previewUrl":31,"provider":318,"provider_metadata":31,"createdAt":588,"updatedAt":589},17177,"No governance.png","No Governance - Sad white face with beady eyes and frowning mouth.\n","No_governance_d4cb934ea3",1.1,"https://s3.us-east-2.amazonaws.com/whatagraph.com/No_governance_d4cb934ea3.png","2026-06-01T14:00:27.196Z","2026-06-01T14:00:29.516Z",{"id":591,"badge":31,"title":592,"description":593,"icon":31,"custom_icon":594},97,"Nowhere to land","You can't send a chat reply to a client or leadership. The reporting workflow still happens elsewhere.",{"id":595,"name":596,"alternativeText":597,"caption":31,"width":328,"height":328,"formats":31,"hash":598,"ext":330,"mime":331,"size":599,"url":600,"previewUrl":31,"provider":318,"provider_metadata":31,"createdAt":601,"updatedAt":602},17179,"Nowhere to land.png","Nowhere To Land - A white document icon with a diagonal line through it.","Nowhere_to_land_c6f3e4b870",1.43,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Nowhere_to_land_c6f3e4b870.png","2026-06-01T14:00:27.303Z","2026-06-01T14:00:29.282Z",{"id":54,"__component":604,"title":605,"subtext":606,"timestamps":31,"timestamps_mobile":31,"white_bg":31,"pink_bg":31,"pink_bg_with_3d_element":31,"video_mobile":31,"cards":607,"video_mobile_placeholder":608,"video_desktop":31,"video_desktop_placeholder":626},"sections.dark-video","One governed layer.\u003Cbr>Every AI tool.","Whatagraph's MCP sits on top of a governed data model built over years. Data is stored, cleaned and transformed once, before any question is asked. Every AI query hits clean, consistent data.",[],{"id":609,"name":610,"alternativeText":611,"caption":31,"width":612,"height":613,"formats":614,"hash":621,"ext":330,"mime":331,"size":622,"url":623,"previewUrl":31,"provider":318,"provider_metadata":31,"createdAt":624,"updatedAt":625},17186,"governed layer_mobile.png","Diagram showing a semantic layer connecting to marketing platforms.",688,1200,{"thumbnail":615},{"ext":330,"url":616,"hash":617,"mime":331,"name":618,"path":31,"size":619,"width":620,"height":552},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_governed_layer_mobile_33c3aad397.png","thumbnail_governed_layer_mobile_33c3aad397","thumbnail_governed layer_mobile.png",17.45,89,"governed_layer_mobile_33c3aad397",394.15,"https://s3.us-east-2.amazonaws.com/whatagraph.com/governed_layer_mobile_33c3aad397.png","2026-06-01T14:00:29.133Z","2026-06-01T14:06:08.166Z",{"id":627,"name":628,"alternativeText":629,"caption":31,"width":630,"height":631,"formats":632,"hash":640,"ext":330,"mime":331,"size":641,"url":642,"previewUrl":31,"provider":318,"provider_metadata":31,"createdAt":643,"updatedAt":644},17192,"Governed Layer_desktop.png","Comparison showing governed data with Whatagraph versus without.",2544,1114,{"thumbnail":633},{"ext":330,"url":634,"hash":635,"mime":331,"name":636,"path":31,"size":637,"width":638,"height":639},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Governed_Layer_desktop_39a7fc11a6.png","thumbnail_Governed_Layer_desktop_39a7fc11a6","thumbnail_Governed Layer_desktop.png",31.29,245,107,"Governed_Layer_desktop_39a7fc11a6",1221.26,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Governed_Layer_desktop_39a7fc11a6.png","2026-06-01T14:00:30.705Z","2026-06-01T14:07:06.968Z",{"id":54,"__component":646,"title":647,"subtext":31,"disable_top_margin":31,"disable_bottom_margin":31,"cta":31,"stacked_cards":648},"sections.stacked-card","What you can do\u003Cbr>with Whatagraph MCP",[649,670,688,706],{"id":137,"text_above":31,"title":650,"subtext":651,"image":652},"Get cross-channel answers instantly","Whatagraph MCP pulls from a single governed data hub, already converted and aggregated across all your channels. The number the AI gives you is the same number in your report. Every time.",{"id":653,"name":654,"alternativeText":655,"caption":31,"width":656,"height":657,"formats":658,"hash":665,"ext":330,"mime":331,"size":666,"url":667,"previewUrl":31,"provider":318,"provider_metadata":31,"createdAt":668,"updatedAt":669},17187,"MCP_case_1_mob.png","MCP Case - A prompt asking about blended ROAS on a pink background.",1292,1312,{"thumbnail":659},{"ext":330,"url":660,"hash":661,"mime":331,"name":662,"path":31,"size":663,"width":664,"height":552},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_MCP_case_1_mob_df2d0bb326.png","thumbnail_MCP_case_1_mob_df2d0bb326","thumbnail_MCP_case_1_mob.png",27.56,154,"MCP_case_1_mob_df2d0bb326",369.46,"https://s3.us-east-2.amazonaws.com/whatagraph.com/MCP_case_1_mob_df2d0bb326.png","2026-06-01T14:00:29.357Z","2026-06-01T14:00:32.017Z",{"id":386,"text_above":31,"title":671,"subtext":672,"image":673},"Morning briefings without opening a dashboard","Start your day in Claude or ChatGPT? Whatagraph MCP surfaces clean, up-to-date performance data across your clients, brands, or locations, no login required.",{"id":674,"name":675,"alternativeText":676,"caption":31,"width":656,"height":657,"formats":677,"hash":683,"ext":330,"mime":331,"size":684,"url":685,"previewUrl":31,"provider":318,"provider_metadata":31,"createdAt":686,"updatedAt":687},17189,"MCP_case_2_mob.png","MCP Case - Image showing text content related to data analytics and a marketing prompt.",{"thumbnail":678},{"ext":330,"url":679,"hash":680,"mime":331,"name":681,"path":31,"size":682,"width":664,"height":552},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_MCP_case_2_mob_4e17a23ebf.png","thumbnail_MCP_case_2_mob_4e17a23ebf","thumbnail_MCP_case_2_mob.png",30.05,"MCP_case_2_mob_4e17a23ebf",818.92,"https://s3.us-east-2.amazonaws.com/whatagraph.com/MCP_case_2_mob_4e17a23ebf.png","2026-06-01T14:00:29.652Z","2026-06-01T14:00:32.412Z",{"id":145,"text_above":31,"title":689,"subtext":690,"image":691},"Let your team self-serve without tickets","Define your metrics once in Whatagraph. Everyone else, account managers, regional leads, marketing teams, queries them in plain language. No data team tickets. No queue.",{"id":692,"name":693,"alternativeText":694,"caption":31,"width":656,"height":657,"formats":695,"hash":701,"ext":330,"mime":331,"size":702,"url":703,"previewUrl":31,"provider":318,"provider_metadata":31,"createdAt":704,"updatedAt":705},17190,"MCP_case_3_mob.png","Mcp Case - A prompt in a rounded box asks a question.",{"thumbnail":696},{"ext":330,"url":697,"hash":698,"mime":331,"name":699,"path":31,"size":700,"width":664,"height":552},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_MCP_case_3_mob_a8af832c19.png","thumbnail_MCP_case_3_mob_a8af832c19","thumbnail_MCP_case_3_mob.png",31.05,"MCP_case_3_mob_a8af832c19",776.11,"https://s3.us-east-2.amazonaws.com/whatagraph.com/MCP_case_3_mob_a8af832c19.png","2026-06-01T14:00:29.911Z","2026-06-01T14:00:33.159Z",{"id":150,"text_above":31,"title":707,"subtext":708,"image":709},"Build AI agents on a foundation that doesn't break","Connect Whatagraph MCP once. Every agent or workflow you build gets clean, governed marketing data underneath it, no per-channel connector to maintain, no data aggregation logic to rebuild.",{"id":710,"name":711,"alternativeText":712,"caption":31,"width":656,"height":657,"formats":713,"hash":719,"ext":330,"mime":331,"size":720,"url":721,"previewUrl":31,"provider":318,"provider_metadata":31,"createdAt":722,"updatedAt":723},17188,"MCP_case_4_mob.png","MCP Case - A white box overlaid on a pink background contains text.",{"thumbnail":714},{"ext":330,"url":715,"hash":716,"mime":331,"name":717,"path":31,"size":718,"width":664,"height":552},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_MCP_case_4_mob_ced7f0f342.png","thumbnail_MCP_case_4_mob_ced7f0f342","thumbnail_MCP_case_4_mob.png",37.57,"MCP_case_4_mob_ced7f0f342",467.99,"https://s3.us-east-2.amazonaws.com/whatagraph.com/MCP_case_4_mob_ced7f0f342.png","2026-06-01T14:00:29.594Z","2026-06-01T14:00:32.191Z",{"id":161,"__component":725,"title":726,"subtext":727,"layout_type":728,"features_title_size":729,"disableTopMargin":15,"disableBottomMargin":15,"dark_background":15,"cta":730,"feature":735},"sections.features-list-new","The answer is only as good\u003Cbr>as the data behind it","Raw channel data is meaningless until it speaks the same language.\u003Cbr>Standardize cross-channel marketing data using our no-code engine.","two_columns","default",[731],{"id":732,"label":733,"url":734,"subtext":31,"style":534,"element_id":31,"color":535,"icon":31,"width":31},1897,"Explore ready-made prompts","https://help.whatagraph.com/en/articles/14687656-how-to-get-more-from-your-ai-assistant-with-whatagraph-mcp",[736,778],{"id":737,"text_above_title":738,"title":739,"description":740,"show_new_badge":31,"bullets":31,"boxes_title":31,"boxes":741,"image_desktop":742,"image_mobile":760,"video_desktop":31,"video_mobile":31,"button":31},152,"READ","Query your marketing data","Ask about performance across any channel, date range, or segment. Spend, ROAS, CAC, impressions, conversions pulled from your governed data hub",[],{"id":743,"name":744,"alternativeText":745,"caption":31,"width":746,"height":747,"formats":748,"hash":755,"ext":330,"mime":331,"size":756,"url":757,"previewUrl":31,"provider":318,"provider_metadata":31,"createdAt":758,"updatedAt":759},17191,"MCP_querry.png","MCP Querry - An AI chatbot response to a question with an arrow symbol.",2496,1050,{"thumbnail":749},{"ext":330,"url":750,"hash":751,"mime":331,"name":752,"path":31,"size":753,"width":638,"height":754},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_MCP_querry_e27fb93f98.png","thumbnail_MCP_querry_e27fb93f98","thumbnail_MCP_querry.png",27.8,103,"MCP_querry_e27fb93f98",733.18,"https://s3.us-east-2.amazonaws.com/whatagraph.com/MCP_querry_e27fb93f98.png","2026-06-01T14:00:30.313Z","2026-06-01T14:00:33.680Z",{"id":761,"name":762,"alternativeText":763,"caption":31,"width":764,"height":765,"formats":766,"hash":773,"ext":330,"mime":331,"size":774,"url":775,"previewUrl":31,"provider":318,"provider_metadata":31,"createdAt":776,"updatedAt":777},17181,"MCP_qyerry_mob.png","MCP Qyerry Mob - Text box with AI response on pipeline slowdown.\n",690,762,{"thumbnail":767},{"ext":330,"url":768,"hash":769,"mime":331,"name":770,"path":31,"size":771,"width":772,"height":552},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_MCP_qyerry_mob_f335586939.png","thumbnail_MCP_qyerry_mob_f335586939","thumbnail_MCP_qyerry_mob.png",25.25,141,"MCP_qyerry_mob_f335586939",218.05,"https://s3.us-east-2.amazonaws.com/whatagraph.com/MCP_qyerry_mob_f335586939.png","2026-06-01T14:00:28.600Z","2026-06-01T14:00:31.611Z",{"id":779,"text_above_title":780,"title":781,"description":782,"show_new_badge":31,"bullets":31,"boxes_title":31,"boxes":783,"image_desktop":784,"image_mobile":799,"video_desktop":31,"video_mobile":31,"button":31},153,"CREATE (COMING SOON)","Take action through AI","Tell your AI assistant to create a new metric, adjust a report, or reorganise your data model. Whatagraph makes the change. You skip the clicks.",[],{"id":785,"name":786,"alternativeText":787,"caption":31,"width":746,"height":747,"formats":788,"hash":794,"ext":330,"mime":331,"size":795,"url":796,"previewUrl":31,"provider":318,"provider_metadata":31,"createdAt":797,"updatedAt":798},17193,"MCP_action.png","MCP Action - Social media report interface with charts and data visualizations.",{"thumbnail":789},{"ext":330,"url":790,"hash":791,"mime":331,"name":792,"path":31,"size":793,"width":638,"height":754},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_MCP_action_41346cd01c.png","thumbnail_MCP_action_41346cd01c","thumbnail_MCP_action.png",30.24,"MCP_action_41346cd01c",1097.44,"https://s3.us-east-2.amazonaws.com/whatagraph.com/MCP_action_41346cd01c.png","2026-06-01T14:00:31.035Z","2026-06-01T14:00:34.364Z",{"id":800,"name":801,"alternativeText":802,"caption":31,"width":764,"height":765,"formats":803,"hash":809,"ext":330,"mime":331,"size":810,"url":811,"previewUrl":31,"provider":318,"provider_metadata":31,"createdAt":812,"updatedAt":813},17182,"MCP_action_mob.png","MCP Action Mob - An analytics dashboard showing engagement metrics and audience demographics.",{"thumbnail":804},{"ext":330,"url":805,"hash":806,"mime":331,"name":807,"path":31,"size":808,"width":772,"height":552},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_MCP_action_mob_37249b2ed6.png","thumbnail_MCP_action_mob_37249b2ed6","thumbnail_MCP_action_mob.png",21.96,"MCP_action_mob_37249b2ed6",260.46,"https://s3.us-east-2.amazonaws.com/whatagraph.com/MCP_action_mob_37249b2ed6.png","2026-06-01T14:00:28.716Z","2026-06-01T14:00:31.441Z",{"id":815,"__component":816,"description":31,"title":817,"items":818},520,"sections.faq","Frequently asked questions",[819,823,827,831,835],{"id":820,"question":821,"answer":822},2642,"What is MCP?","\u003Cp>MCP stands for Model Context Protocol — it's what makes it possible for AI assistants like Claude or ChatGPT to read from external systems like Whatagraph. Instead of copying data into a chat, your AI connects directly to the source.\u003C/p>",{"id":824,"question":825,"answer":826},2643,"Do I need a Whatagraph account to use the MCP?","\u003Cp>Yes. The MCP connects to your Whatagraph data hub. Your existing integrations, blends, custom metrics, and source groups are all accessible through the MCP connection, no duplicate setup.\u003C/p>",{"id":828,"question":829,"answer":830},2644,"Is this different from Whatagraph IQ (the in-platform AI)?","\u003Cp>Yes. Whatagraph IQ lives inside the Whatagraph platform. The MCP lets you access the same governed data foundation from outside the platform — in Claude, ChatGPT, Cursor, or any MCP-compatible tool your team already uses.\u003C/p>",{"id":832,"question":833,"answer":834},2645,"How is this different from connecting an AI tool directly to my Google Ads or Meta API?","\u003Cp>Direct API connections give AI raw channel data — different metric names, different attribution windows, different currencies. The AI has to stitch them together and often gets it wrong. Whatagraph MCP gives AI your governed, blended, unified data. The same data model that powers your reports. No stitching, no hallucinated math.\u003C/p>",{"id":836,"question":837,"answer":838},2646,"Is the data secure?","\u003Cp>The MCP connection uses the same authentication and access controls as your Whatagraph account. Each user only accesses accounts and data they're authorized to see. 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