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Our relationships with clients have been amazing, and we’ve even been able to retain them longer. ","Kim Strickland","2025-09-08T12:54:18.601Z","2026-06-02T09:54:17.507Z","2025-09-08T13:03:09.830Z","Digital Marketing Specialist @ Peak Seven","63","hours saved per month ","https://whatagraph.com/case-studies/peak-seven",{"id":4315,"name":4316,"alternativeText":4317,"caption":31,"width":4318,"height":4319,"formats":31,"hash":4320,"ext":334,"mime":335,"size":4321,"url":4322,"previewUrl":31,"provider":322,"provider_metadata":31,"createdAt":4323,"updatedAt":4324},15400,"Kim Strickland.png","Kim Strickland - Headshot of a person with short, curly hair wearing a red shirt.",101,102,"Kim_Strickland_097352cb81",18.72,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Kim_Strickland_097352cb81.png","2025-09-08T13:01:09.693Z","2025-09-08T13:03:00.128Z",{"id":4326,"comment":4327,"reviewed_by":31,"author":4328,"author_link":31,"createdAt":4329,"updatedAt":4330,"publishedAt":4331,"author_role":4332,"stat_value":31,"stat_label":31,"stat_link":31,"author_image":4333},89,"Whatagraph’s AI saves time and energy for our marketing specialists. And the hours we’re saving is just pure profit.","Lars Maat","2025-09-08T12:49:13.000Z","2025-11-07T10:36:54.437Z","2025-09-08T12:54:47.059Z","Company Owner, Maatwerk Online",{"id":4334,"name":4335,"alternativeText":4336,"caption":31,"width":4337,"height":4337,"formats":4338,"hash":4344,"ext":334,"mime":335,"size":4345,"url":4346,"previewUrl":31,"provider":322,"provider_metadata":31,"createdAt":4347,"updatedAt":4348},15102,"Lars.png","\"Lars - Headshot of a smiling man with fair hair against a teal background.\"",312,{"thumbnail":4339},{"ext":334,"url":4340,"hash":4341,"mime":335,"name":4342,"path":31,"size":4343,"width":561,"height":561},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Lars_d8b903a190.png","thumbnail_Lars_d8b903a190","thumbnail_Lars.png",48.09,"Lars_d8b903a190",114.52,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Lars_d8b903a190.png","2025-07-09T12:30:04.259Z","2025-09-08T12:48:17.838Z",{"id":4350,"comment":4351,"reviewed_by":4352,"author":4353,"author_link":31,"createdAt":4354,"updatedAt":4355,"publishedAt":4356,"author_role":4357,"stat_value":4358,"stat_label":4359,"stat_link":4360,"author_image":4361},96,"Whatagraph has become an essential partner for scaling our reporting, and my teams love it because it saves so much time. We’d recommend it to any team looking to automate data reporting and use AI for insights."," ","Danielle Roberts","2025-11-03T14:10:42.650Z","2026-06-02T14:50:31.141Z","2025-11-03T14:10:52.025Z","Director of Implementation & Support @ Rentable","5000","data sources streamlined","https://whatagraph.com/case-studies/rentable",{"id":4362,"name":4363,"alternativeText":4364,"caption":4353,"width":4365,"height":4366,"formats":31,"hash":4367,"ext":334,"mime":335,"size":4368,"url":4369,"previewUrl":31,"provider":322,"provider_metadata":31,"createdAt":4370,"updatedAt":4371},15642,"Danielle Roberts.png","Here's the alt text for the image:\n\nDanielle Roberts - Smiling woman with glasses, wearing a maroon blazer, against a green foliage background.\n",128,129,"Danielle_Roberts_b5b618e6a1",36.56,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Danielle_Roberts_b5b618e6a1.png","2025-10-14T09:10:25.220Z","2025-10-14T09:10:26.849Z",{"id":4373,"comment":4374,"reviewed_by":31,"author":4375,"author_link":31,"createdAt":4376,"updatedAt":4377,"publishedAt":4378,"author_role":4379,"stat_value":4380,"stat_label":4381,"stat_link":4382,"author_image":4383},91,"Whatagraph is easy to use, visually attractive, and much smoother compared to tools like Looker Studio.","Stef Oosterik","2025-09-08T12:56:18.270Z","2026-06-02T09:53:54.139Z","2025-09-08T12:56:23.170Z","Quality Manager @ Dtch. Digitals","50%","decreased in client churn","https://whatagraph.com/case-studies/dtch-digitals",{"id":4384,"name":4385,"alternativeText":4386,"caption":31,"width":4319,"height":4318,"formats":31,"hash":4387,"ext":334,"mime":335,"size":4388,"url":4389,"previewUrl":31,"provider":322,"provider_metadata":31,"createdAt":4390,"updatedAt":4391},15401,"Stef Oosterik.png","Here's the alt text for the image:\n\nStef Oosterik - Headshot of a smiling man wearing a dark blue shirt.\n","Stef_Oosterik_25e29cb63b",20.26,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Stef_Oosterik_25e29cb63b.png","2025-09-08T13:09:33.214Z","2025-09-08T13:27:11.989Z",{"id":4393,"comment":4394,"reviewed_by":31,"author":4395,"author_link":31,"createdAt":4396,"updatedAt":4397,"publishedAt":4398,"author_role":4399,"stat_value":4400,"stat_label":4401,"stat_link":4402,"author_image":4403},99,"The biggest advantage of Whatagraph is having everything in one place. Funnel was two to three times more expensive than Whatagraph.","Linda van Baal","2026-03-09T07:07:58.774Z","2026-06-02T09:55:40.348Z","2026-03-09T07:08:15.171Z","Online Marketing Consultant @ YourFellow","65%","cost savings vs. Funnel","https://whatagraph.com/case-studies/yourfellow",{"id":4404,"name":4405,"alternativeText":4406,"caption":31,"width":4407,"height":4407,"formats":4408,"hash":4416,"ext":4410,"mime":4413,"size":4417,"url":4418,"previewUrl":31,"provider":322,"provider_metadata":31,"createdAt":4419,"updatedAt":4420},16396,"Linda.jpeg","Linda - Woman with blond hair and green sweater is smiling.",800,{"thumbnail":4409},{"ext":4410,"url":4411,"hash":4412,"mime":4413,"name":4414,"path":31,"size":4415,"width":561,"height":561},".jpeg","https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Linda_782eab4075.jpeg","thumbnail_Linda_782eab4075","image/jpeg","thumbnail_Linda.jpeg",6.12,"Linda_782eab4075",150.77,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Linda_782eab4075.jpeg","2026-02-18T10:03:07.626Z","2026-02-18T10:03:09.475Z",{"id":177,"__component":4422,"content":4423},"sections.rich-text-content","\u003Ch2 id=\"what-is-a-ppc-report-generator\">What is a PPC report generator?\u003C/h2>\u003Cp>If you’re a marketing agency with 10+ clients, you know managing, tracking, and reporting on campaign performance can be excruciating.\u003C/p>\u003Cp>You need to log on to multiple disparate platforms, copy and paste numbers onto a spreadsheet, analyze the data, transfer it to a visualization tool…the list goes on.\u003C/p>\u003Cp>What’s worse, you’ve got to repeat this process for all your clients. This can quickly snowball into hundreds of hours on creating reports every month, putting strain and pressure on your account managers.\u003C/p>\u003Cp>A PPC report generator eliminates these pains.\u003C/p>\u003Cp>Instead of spending hours manually pulling data from Google Ads, Facebook Ads, and other PPC platforms, this tool consolidates all key metrics on a single, easy-to-read report.\u003C/p>\u003Cp>For marketing agencies, this means:\u003C/p>\u003Cul>\u003Cli>less time on manual and repetitive tasks\u003C/li>\u003Cli>more time on strategizing, building client relationships, and onboarding new clients\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/PPC_report_template_PPC_reporting_tool_282ddb1ad5.png\" srcset=\"https://media.whatagraph.com/PPC_report_template_PPC_reporting_tool_282ddb1ad5.png?width=350 350w, https://media.whatagraph.com/PPC_report_template_PPC_reporting_tool_282ddb1ad5.png?width=700 700w, https://media.whatagraph.com/PPC_report_template_PPC_reporting_tool_282ddb1ad5.png?width=420 440w, https://media.whatagraph.com/PPC_report_template_PPC_reporting_tool_282ddb1ad5.png?width=840 880w, https://media.whatagraph.com/PPC_report_template_PPC_reporting_tool_282ddb1ad5.png?width=768 768w, https://media.whatagraph.com/PPC_report_template_PPC_reporting_tool_282ddb1ad5.png?width=1536 1536w, https://media.whatagraph.com/PPC_report_template_PPC_reporting_tool_282ddb1ad5.png?width=992 992w, https://media.whatagraph.com/PPC_report_template_PPC_reporting_tool_282ddb1ad5.png?width=1984 1984w, https://media.whatagraph.com/PPC_report_template_PPC_reporting_tool_282ddb1ad5.png?width=600 1200w, https://media.whatagraph.com/PPC_report_template_PPC_reporting_tool_282ddb1ad5.png?width=1200 2400w, https://media.whatagraph.com/PPC_report_template_PPC_reporting_tool_282ddb1ad5.png?width=720 1440w, https://media.whatagraph.com/PPC_report_template_PPC_reporting_tool_282ddb1ad5.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"PPC Report Template - A dashboard with metrics on advertising performance, including conversions, impressions, and cost.\">\u003C/p>\u003Ch2 id=\"what-should-you-look-for-in-the-best-ppc-report-generator\">What should you look for in the best PPC report generator?\u003C/h2>\u003Cp>Not all PPC report generators are created equal, however. Some are slow and a pain to set up, while others are more plug-and-go.\u003C/p>\u003Cp>To create truly impactful reports and streamline reporting, we recommend you look for that tool that is:\u003C/p>\u003Ch3 id=\"easy-to-set-up-and-use\">1. Easy to set up and use\u003C/h3>\u003Cp>For agencies, time is money.\u003C/p>\u003Cp>A PPC reporting tool that's easy to set up and use means less time spent on figuring out complex software and more time delivering results for clients (and onboarding new ones!).\u003C/p>\u003Cp>Look for a reporting tool with:\u003C/p>\u003Cul>\u003Cli>Automated data connections that you can set up in a few clicks\u003C/li>\u003Cli>Intuitive interface that requires little to no training\u003C/li>\u003Cli>Drag-and-drop widgets, charts, and graphs to build reports\u003C/li>\u003Cli>Extensive library of reporting examples\u003C/li>\u003Cli>Simple but powerful customization options (but not too much that will overwhelm you\u003C/li>\u003Cli>Excellent customer support to troubleshoot issues\u003C/li>\u003C/ul>\u003Cp>\u003Cbr>All this means you can put your reporting process on autopilot. You or your team can now generate compelling reports in less than an hour without having to set up complex data integrations or hire a data scientist.\u003C/p>\u003Cp>Plus, an easy-to-use tool means it’s easier and faster to onboard new team members and clients, and you can use that time saved to do other value-adding tasks.\u003C/p>\u003Ch3 id=\"highly-customizable\">2. Highly customizable\u003C/h3>\u003Cp>Different clients have different campaign goals and channels, and it’s really important that the PPC reporting software allows you to choose which metrics you want to highlight on reports.\u003C/p>\u003Cp>For instance, on Whatagraph, you can pick and choose which metrics/KPIs you want to highlight for each channel using drag-and-drop widgets.\u003C/p>\u003Cp>This means anyone on your team can easily build marketing reports without having to spend 1000s of dollars on a data scientist or an implementation partner.\u003C/p>\u003Cp>You can also create any kind of customer dimensions and metrics by blending data or channels together.\u003C/p>\u003Cp>On the reporting side of things, you can:\u003C/p>\u003Cul>\u003Cli>Upload your logo or your client’s logo to the report\u003C/li>\u003Cli>Create color schemes that fit your brand colors\u003C/li>\u003Cli>Add text, headers, and footers\u003C/li>\u003C/ul>\u003Cp>This means you get professional and white-labeled reports, without overwhelming your team with complex customization set ups.\u003C/p>\u003Ch3 id=\"easy-to-integrate-with-all-ppc-platforms\">3. Easy to integrate with all PPC platforms\u003C/h3>\u003Cp>The main point of ad reporting tools is to bring in data from disparate ad channels and consolidate all key metrics on one platform.\u003C/p>\u003Cp>To do this effectively, the tool should easily integrate with all the major PPC channels, like:\u003C/p>\u003Cul>\u003Cli>Google Display and Video 360\u003C/li>\u003Cli>Google Ads\u003C/li>\u003Cli>Facebook Ads\u003C/li>\u003Cli>LinkedIn Ads\u003C/li>\u003Cli>TikTok Ads\u003C/li>\u003Cli>Pinterest Ads\u003C/li>\u003Cli>Twitter Ads\u003C/li>\u003Cli>Amazon Advertising\u003C/li>\u003Cli>Google Analytics\u003C/li>\u003C/ul>\u003Cp>(\u003Ci>Psst. \u003C/i>On Whatagraph, you can connect with all of these platforms and more in just a few clicks.)\u003C/p>\u003Ch3 id=\"stable-and-reliable\">4. Stable and Reliable\u003C/h3>\u003Cp>It’s not just about how many integrations are available or how easy they are, but also how \u003Ci>\u003Cstrong>stable\u003C/strong>\u003C/i> each integration is.\u003C/p>\u003Cp>Most PPC tracking software will use third-party connectors to pull data, but they can be unstable due to:\u003C/p>\u003Cul>\u003Cli>API limitations and changes\u003C/li>\u003Cli>Data compatibility issues\u003C/li>\u003Cli>Rate limits\u003C/li>\u003Cli>Authentication problems\u003C/li>\u003Cli>Network and latency issues\u003C/li>\u003C/ul>\u003Cp>On Whatagraph, the integrations we provide are \u003Ci>fully-managed\u003C/i>. This means they’re more reliable, seamless, and regularly maintained by our dedicated Product team members.\u003C/p>\u003Cp>These integrations pull data from multiple sources automatically and normalize it into consistent, usable formats that are ready for accurate reporting. \u003Cstrong>No manual cleaning or prepping needed.\u003C/strong>\u003C/p>\u003Cp>Fully-managed solutions also allow you to blend data from different sources to create custom metrics and dimensions for more comprehensive reporting.\u003C/p>\u003Cp>Most importantly, with fully-managed integrations, our Product team can resolve bugs faster without having to get a third-party company involved. This brings us to the next point.\u003C/p>\u003Ch3 id=\"dedicated-to-customer-success\">5. Dedicated to Customer Success\u003C/h3>\u003Cp>No matter how easy an online PPC reporting tool is, there might be times when you need help from a real person to get you through things.\u003C/p>\u003Cp>At times like this, it’s crucial that you can contact your reporting software provider and get help quickly.\u003C/p>\u003Cp>At Whatagraph, you can reach out to us via live chat on our website or email. And our amazing Customer Support team will \u003Cstrong>get back to you within\u003C/strong> \u003Cstrong>34 seconds to 4 minutes\u003C/strong>, and \u003Cstrong>resolve issues within 5 to 24 hours\u003C/strong>.\u003C/p>\u003Ch2 id=\"what-are-the-best-ppc-report-generators\">What are the best PPC report generators?\u003C/h2>\u003Cp>There are plenty of PPC report tool options out there, but not all are built for agencies managing multiple clients and campaigns. Here's a quick breakdown of the top six:\u003C/p>\u003Cp>\u003Cstrong>1. Whatagraph\u003C/strong>: The best PPC reporting platform for agencies and performance marketing teams. Connect 60+ channels, build reports with AI, automate delivery, and white-label everything. No data analyst required.\u003C/p>\u003Cp>With Whatagraph, agencies like \u003Ca href=\"https://www.maatwerkonline.nl/\" target=\"_blank\" rel=\"noopener noreferrer\">Maatwerk Online\u003C/a> are saving 100 hours a month on reporting. \u003C/p>\u003Cp>Hear from Lars Maat, Co-Founder of Maatwerk Online:\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=U3zODZd0wdY&t=12s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/U3zODZd0wdY?start=12\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Whatagraph has also launched an MCP that lets you connect your data to Claude or ChatGPT and analyze your data there.\u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>2. Looker Studio\u003C/strong>: Google's free PPC multi-channel dashboard tool. Works well for Google-only campaigns, but you'll need paid third-party connectors for Meta, LinkedIn, or TikTok data — and those connectors break.\u003C/p>\u003Cp>\u003Cstrong>3. DashThis\u003C/strong>: Simple and easy to pick up, great for freelancers and small businesses. Limited data organization and no AI insights.\u003C/p>\u003Cp>\u003Cstrong>4. ReportGarden\u003C/strong>: Good for small agencies with basic PPC reporting needs. Lacks advanced data blending, custom metrics, and agency-level performance dashboards.\u003C/p>\u003Cp>\u003Cstrong>5. AgencyAnalytics\u003C/strong>: User-friendly with solid multi-client management and AI features. Can be glitchy and lacks advanced data calculations.\u003C/p>\u003Cp>\u003Cstrong>6. Swydo\u003C/strong>: Clean UI, smooth report automation, good templates. Missing data blending and custom dimensions — limiting for full-service agencies.\u003C/p>\u003Cp>Want a detailed breakdown of features, pricing, and real user reviews? Read our full guide to the 6 \u003Ca href=\"/blog/articles/ppc-reporting-tools\">best PPC reporting tools\u003C/a>.\u003C/p>\u003Ch2 id=\"how-agencies-are-winning-with-whatagraph-ppc-reporting-for-clients\">How agencies are winning with Whatagraph PPC reporting for clients\u003C/h2>\u003Cp>Agencies don't just use Whatagraph to build prettier reports. They use it to save hundreds of hours, retain clients, and scale without adding headcount. Here are three real stories.\u003C/p>\u003Ch3 id=\"maatwerk-online-100-hours-saved-per-month\">Maatwerk Online: 100 hours saved per month\u003C/h3>\u003Cp>\u003Cstrong>Challenges\u003C/strong>\u003C/p>\u003Cp>Maatwerk Online, one of the Netherlands' top PPC agencies, was running their reporting on a Frankenstack of Supermetrics and Looker Studio. Dashboards were slow to load, connectors kept breaking, and reports were bloated with metrics that clients never looked at. The bigger the dashboard got, the more unreliable it became.\u003C/p>\u003Cp>\u003Cstrong>Solution\u003C/strong>\u003C/p>\u003Cp>They switched to Whatagraph and built four reusable pillar templates covering eCommerce, leadgen, branding, and B2B. For 90% of clients, reports were ready with minimal customization needed.\u003C/p>\u003Cp>They also rolled out Whatagraph IQ so specialists could build widgets and answer client questions on the spot, without digging through dashboards. This automated PPC reporting software gave the whole team an energy boost.\u003C/p>\u003Cp>\u003Cstrong>Results\u003C/strong>\u003C/p>\u003Cp>Maatwerk Online now saves over 100 hours per month on reporting. They eliminated their €4,000 annual Supermetrics bill and broke even on Whatagraph's cost entirely by introducing report licensing fees for clients.\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-1 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#5667FC\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              Whatagraph saves time and energy, and the hours we're saving is just pure profit. We now have the time to focus on more strategic things that help both our agency and our clients grow. \u003Cstrong>- Lars Maat, Co-Founder at Maatwerk Online\u003C/strong>\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Cp>\u003Ca href=\"/case-studies/maatwerk-online\">Read the full case study here\u003C/a>.\u003C/p>\u003Ch3 id=\"peak-seven-63-hours-saved-per-month-clients-retained\">Peak Seven: 63 hours saved per month, clients retained\u003C/h3>\u003Cp>\u003Cstrong>Challenges\u003C/strong>\u003C/p>\u003Cp>\u003Ca href=\"https://peakseven.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Peak Seven\u003C/a> is a Florida-based advertising agency managing over 100 ad campaigns for 25 franchise clients. \u003C/p>\u003Cp>Their reporting on Looker Studio and Supermetrics was a constant source of pain. Data wouldn't pull through correctly, connections broke regularly, and building a single report from scratch took their Digital Marketing Specialist up to 40 hours the first time around.\u003C/p>\u003Cp>\u003Cstrong>Solution\u003C/strong>\u003C/p>\u003Cp>They replaced the entire stack with Whatagraph as their single PPC monitoring software for both clients and internal teams. Their specialist built a master PPC dashboard for franchise clients, swapping out data sources instead of rebuilding reports from scratch every month.\u003C/p>\u003Cp>Custom formulas let her combine data across channels into one accurate cross-channel view. When clients had questions on calls, she could pull up a graph in real time without ever leaving the platform.\u003C/p>\u003Cp>\u003Cstrong>Results\u003C/strong>\u003C/p>\u003Cp>Whatagraph’s agency reporting tool cut their report time from 4 hours to 1.5 hours per report. Across 25 monthly reports, that adds up to 63 hours saved every month, worth $9,450 in client time. Reports that once looked broken and muddled now help Peak Seven retain clients they were on the verge of losing.\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-2 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#7171F2\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              Whatagraph took us to the next level with our clients and within our team. With Looker Studio, everything was muddled. But Whatagraph has opened up transparency and communication. It's now our Bible, both for our clients and our team.-\u003Cstrong> Kim Strickland, Digital Marketing Specialist at Peak Seven\u003C/strong>\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Ch3 id=\"yourfellow-50-less-time-on-reporting-65-cost-savings\">YourFellow: 50% less time on reporting, 65% cost savings\u003C/h3>\u003Cp>\u003Cstrong>Challenges\u003C/strong>\u003C/p>\u003Cp>\u003Ca href=\"https://yourfellow.nl/\" target=\"_blank\" rel=\"noopener noreferrer\">YourFellow\u003C/a> is a performance marketing agency based in the Netherlands, managing 35 to 40 clients across Google Ads, Meta, SEO, and CRO. They ran their reporting through a combination of Funnel and Looker Studio.\u003C/p>\u003Cp>The setup was complex, dashboards took 15 minutes to load due to constant rate limits, and all the dashboarding work piled onto one person. Their Online Marketing Consultant, Linda van Baal, was spending one full day every week just maintaining reports for colleagues, on top of managing her own clients.\u003C/p>\u003Cp>\u003Cstrong>Solution\u003C/strong>\u003C/p>\u003Cp>They migrated all 35 clients to Whatagraph in under two months. Linda built two core templates covering eCommerce and lead generation clients, then ran a team-wide dashboard-building session so every consultant could create and manage their own reports independently.\u003C/p>\u003Cp>Whatagraph's support team responded to queries in under 30 minutes throughout the migration. A custom BigQuery export also preserved their existing Google Sheets product feed workflow without any disruption.\u003C/p>\u003Cp>\u003Cstrong>Results\u003C/strong>\u003C/p>\u003Cp>Reporting time dropped by 50%, saving 16 hours per month. Dashboard load times went from 15 minutes to under 2 minutes. By replacing Funnel with Whatagraph, the agency cut reporting tool costs by up to 65%, freeing up budget to reinvest in growth.\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-3 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#F8AA52\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              Whatagraph saves me at least half a day a week, maybe even more. The biggest advantage is that everything is now in one tool and the dashboards look way cleaner and more customized to our own brand. \u003Cstrong>- Linda van Baal, Online Marketing Consultant at YourFellow\u003C/strong>\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Ch2 id=\"how-do-you-track-ppc-performance\">\u003Cspan style=\"color:#000000;\">How do you track PPC performance?\u003C/span>\u003C/h2>\u003Cp>\u003Cspan style=\"color:#000000;\">The easiest way to track PPC performance is to use dedicated reporting software. For instance, on Whatagraph, you can start tracking and reporting performance in four simple steps:\u003C/span>\u003C/p>\u003Ch3 id=\"step-1-connect-to-your-data-sources\">\u003Cspan style=\"color:#000000;\">Step 1. Connect to your data sources.\u003C/span>\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">The first thing you want to do is connect to the PPC channels you want to pull data from. You can do this in a few clicks on Whatagraph.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">If you’d like a custom integration, you can also build it easily using our Custom API.\u003C/span>\u003C/p>\u003Ch3 id=\"step-2-organize-your-data\">\u003Cspan style=\"color:#000000;\">Step 2. Organize your data.\u003C/span>\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">Once your data sources are connected, the next step is to organize your data in a way that is easy to digest for your team and clients.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Organizing your data helps with:\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">Creating data blends from different sources\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Unifying dimension names\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Standardizing campaign names\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Matching metric names\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Segmenting data by specific demographics or geographics\u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cspan style=\"color:#000000;\">The result is standardized, unified PPC reports that both your teammates and clients can easily understand. And the benefits of this are:\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">Fewer back-and-forth questions about the data on reports\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Less data discrepancies\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">More comprehensive view of performance\u003C/span>\u003C/li>\u003C/ul>\u003Ch3 id=\"step-3-visualize-the-data\">\u003Cspan style=\"color:#000000;\">Step 3. Visualize the data.\u003C/span>\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">You’ve got all your data sources connected and your data prepped. It’s time to visualize it in a report.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">There are three ways to do so:\u003C/span>\u003C/p>\u003Col>\u003Cli>\u003Cspan style=\"color:#000000;\">Use \u003C/span>\u003Ca href=\"/whatagraph-iq\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>Whatagraph IQ\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\"> to build a full PPC ad performance report instantly from a single prompt\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Grab one of our PPC report templates co-created with top performance marketers\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Start from a blank canvas and drag-and-drop widgets\u003C/span>\u003C/li>\u003C/ol>\u003Cp>\u003Cspan style=\"color:#000000;\">With IQ Report Creation, just type what you need - \"create a PPC report for my client with spend and conversions across Google Ads and Meta\" — and Whatagraph generates the full report with the right charts, tabs, and KPIs automatically.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Want it branded for a specific client? Use IQ Themes. Upload a logo or screenshot of a brandbook and Whatagraph automatically applies the right colors, fonts, and style across the entire report in seconds. No manual formatting needed.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Here’s how Whatagraph IQ works:\u003C/span>\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=M49D5LQZdhg\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/M49D5LQZdhg\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Ch3 id=\"step-4-analyze-your-data-with-ai\">\u003Cspan style=\"color:#434343;\">Step 4. Analyze your data with AI\u003C/span>\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">Clients don't want a wall of graphs. They want to know what happened, why it happened, and what to do next. That's exactly what Whatagraph IQ delivers.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">IQ Summaries automatically write plain-language performance summaries based on the actual data in your report. You can use them as-is or tweak them for that human touch. No more staring at a blank text box before a client call.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">IQ Chat lets you and your team ask questions about campaign performance in plain English and get instant answers. Ask things like \"which campaign drove the highest ROAS last month?\" or \"show me total ad spend across Google Ads and Facebook Ads\" and get a direct, accurate answer grounded in your actual data. It's like having a data analyst on call, without the overhead.\u003C/span>\u003C/p>\u003Ch3 id=\"step-5-share-the-reports\">\u003Cspan style=\"color:#000000;\">Step 5. Share the reports\u003C/span>\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">The last step of this reporting journey is to share your reports with your clients or team.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">You can do this on Whatagraph in three main ways:\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">Share report links with anyone you’d like\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Send white-labeled, automated emails on a regular cadence (e.g. every month) - best to automate PPC reports for all your clients every month\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">Export as Excel or CSV\u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cspan style=\"color:#000000;\">These are the most useful for agencies, but you can also transfer data to BigQuery on Whatagraph.\u003C/span>\u003C/p>\u003Ch2 id=\"what-should-be-included-in-a-ppc-report\">\u003Cspan style=\"color:#000000;\">What should be included in a PPC report?\u003C/span>\u003C/h2>\u003Cp>\u003Cspan style=\"color:#000000;\">Based on thousands of PPC reports created by marketers on Whatagraph, we built this \u003C/span>\u003Ca href=\"https://live.whatagraph.com/shared-template/OWlxmLrbJdYXaKawMARZj0zo43MwQq7y\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>PPC campaign report template\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\"> that you can use for free with your data. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">It’s divided into five different tabs (yes, tabs - not pages), and here’s what each of them includes:\u003C/span>\u003C/p>\u003Ch3 id=\"overview-tab\">\u003Cspan style=\"color:#434343;\">Overview tab\u003C/span>\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">The overview is where the full picture lives. At the top, goal-tracking widgets show progress against targets for spend, conversions, clicks, and impressions, so you know immediately if you're on track.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Below that, aggregated KPI widgets display total spend, total impressions, total clicks, and total conversions across all channels. A daily conversions line chart and a conversions funnel (impressions → clicks → conversions) give you the top-level performance story.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Then comes the channel breakdown: a table showing spend, conversions, impressions, and clicks by channel (Google Ads, Meta, LinkedIn, TikTok). \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">The tab ends with an AI-generated summary and recommendations: what worked, what didn't, and what to do next.\u003C/span>\u003C/p>\u003Ch3 id=\"google-ads-tab\">\u003Cspan style=\"color:#434343;\">2. Google Ads tab\u003C/span>\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">This tab opens with a performance summary and goal widgets (clicks, cost, conversions), followed by headline KPIs: cost, impressions, clicks, average CPM, CTR, and average CPC.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Dual line charts track impressions vs. cost and clicks vs. spend over time. A Google Ads conversions widget and conversion funnel (impressions → active view → clicks) sit alongside a conversions trend chart.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">The campaign and ad performance section includes:\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Campaign performance table\u003C/strong>: cost, conversions, impressions, CPM, clicks, CPC, and CTR per campaign\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Ad network performance table\u003C/strong>: breaking down results by Google Search, Display, and other networks\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Ad performance breakdown table\u003C/strong>: by individual ad creative\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Ad format performance table\u003C/strong>: comparing performance across format types\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Ad creative carousel\u003C/strong>: showing top-performing ads visually with impressions, clicks, conversions, and spend per creative\u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cspan style=\"color:#000000;\">The tab closes with a keyword performance breakdown and landing page performance table, so you can see exactly which keywords and pages are driving conversions and where to optimize.\u003C/span>\u003C/p>\u003Ch3 id=\"meta-ads-tab\">\u003Cspan style=\"color:#434343;\">3. Meta Ads tab\u003C/span>\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">This tab opens with headline KPIs - total spend, CPM, CPC, CTR - followed by dual line charts for impressions vs. spend and clicks vs. CTR over time.\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Ad placement performance table:\u003C/strong> spend, impressions, CPM, clicks, and CTR by publisher platform\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Campaign performance table: \u003C/strong>full metrics per campaign\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Ad performance carousel: \u003C/strong>top ads displayed with individual spend, impressions, and conversion metrics\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Video views section:\u003C/strong> total views, 2-second views, 6-second views, and completion rates at 25%, 50%, 75%, and 100%, plus an ads by video views carousel\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Demographics breakdown:\u003C/strong> conversions and clicks by age group and gender\u003C/span>\u003C/li>\u003C/ul>\u003Ch3 id=\"linkedin-ads-tab\">\u003Cspan style=\"color:#434343;\">4. LinkedIn Ads tab\u003C/span>\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">This tab tracks spend, qualified leads, impressions, clicks, and follows - with goal widgets for each. Line charts show spend, clicks, and follows over time. A conversion funnel (impressions → engagements → follows) sits alongside a conversions over time chart.\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Top performing campaigns table: \u003C/strong>cost, impressions, landing page clicks, CTR, and conversions\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Top performing ads carousel: \u003C/strong>spend, impressions, engagements, follows, and external conversions per ad group\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Audience engagement breakdowns:\u003C/strong> by seniority, job title, job function, and country\u003C/span>\u003C/li>\u003C/ul>\u003Ch3 id=\"tiktok-ads-tab\">\u003Cspan style=\"color:#434343;\">5. TikTok Ads tab\u003C/span>\u003C/h3>\u003Cp>\u003Cspan style=\"color:#000000;\">This tab opens with headline KPIs - total cost, impressions, clicks, CTR, CPM, and CPC - followed by views vs. spend and clicks vs. spend trend charts.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">An engagement breakdown section tracks profile visits, paid likes, paid comments, paid shares, paid follows - with trend charts for paid engagement and total engagement over time.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">A dedicated reach breakdown covers reach, cost per 1,000 people reached, result rate, real-time result, and real-time cost per result - with line charts tracking each metric over time.\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Campaign performance breakdown table:\u003C/strong> cost, result, conversions, impressions, CPM, clicks, CPC, and CTR per campaign\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Ad performance carousel:\u003C/strong> top ads displayed visually with their individual metrics\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Ad type performance table:\u003C/strong> comparing results across different ad formats\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Video views section: \u003C/strong>total views, 2-second views, 6-second views, and completion breakpoints at 25%, 50%, 75%, and 100%, plus an ads by video views carousel\u003C/span>\u003C/li>\u003Cli>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Demographics breakdown: \u003C/strong>conversions and clicks by age group and gender, with pie charts for both\u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cspan style=\"color:#000000;\">Want more PPC report examples? Check out this article: 10 best \u003C/span>\u003Ca href=\"/blog/articles/ppc-reporting-examples\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>PPC reporting examples\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\">.\u003C/span>\u003C/p>\u003Ch2 id=\"which-kpis-and-metrics-should-you-highlight-on-your-ppc-report\">\u003Cspan style=\"color:#000000;\">Which KPIs and metrics should you highlight on your PPC report?\u003C/span>\u003C/h2>\u003Cp>\u003Cspan style=\"color:#000000;\">The KPIs and metrics you report on will depend on what your campaign goals are. Here are the most common ones that we’ve seen Whatagraph users add to their reports:\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Click-Through Rate (CTR):\u003C/strong>\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">This shows how compelling your ad is to your target audience. A high CTR means your ad copy and creative are resonating well.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Cost Per Click (CPC):\u003C/strong>\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Essential for understanding how much you're paying for each click. Tracking CPC helps you keep campaign costs under control while balancing the quality of clicks.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Conversion Rate:\u003C/strong>\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">This is the percentage of clicks that result in conversions (form fills, purchases, etc.). It’s the best way to measure how well your ads and landing pages are performing together.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Return on Ad Spend (ROAS):\u003C/strong>\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Shows how much revenue you’re generating for every dollar spent on PPC. A key metric for proving the overall value of your campaigns.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Add to Cart:\u003C/strong>\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Especially relevant for eCommerce clients, tracking how many users add products to their cart after clicking on an ad gives deeper insight into purchase intent. It helps you assess the effectiveness of product page design and pricing.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">\u003Cstrong>View-Through Conversions:\u003C/strong>\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">This tracks users who saw your ad but didn’t immediately click, yet later converted through another channel. It’s great for understanding the full impact of your PPC efforts, especially in multi-touch customer journeys.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Time on Site/Session Duration:\u003C/strong>\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">A high click-through rate with low time on site can signal that your landing page isn’t matching the intent of your ads. Tracking session duration shows how engaged users are once they land on your site.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Engagement Rate (for Video Ads):\u003C/strong>\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">For campaigns with video content, measuring how long users watched a video or whether they completed it provides deeper insight into ad engagement beyond just clicks.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Assisted Conversions:\u003C/strong>\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">This metric tracks conversions where your PPC ad was part of the user’s path to purchase but wasn’t the final touchpoint. It helps show the value of PPC in a broader marketing funnel.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Scroll Depth:\u003C/strong>\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">For landing pages, tracking how far users scroll after clicking an ad can provide insight into whether your content is engaging enough to keep users interested. If they’re dropping off quickly, it could indicate that the page needs optimization.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">\u003Cstrong>First-Time vs. Returning Visitors:\u003C/strong>\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Highlighting how many of your clicks come from new vs. returning users can provide insight into brand awareness efforts. For example, a higher percentage of returning visitors may indicate strong ad recall or interest from previous campaigns.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">\u003Cstrong>Top Performing Demographics or Geo-locations:\u003C/strong>\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Break down your campaign performance by age, gender, or location to see where your ads are resonating most. This allows for more targeted optimization efforts.\u003C/span>\u003C/p>",{"id":4425,"__component":4426,"description":31,"title":31,"items":4427},220,"sections.faq",[4428,4432,4436,4440,4444,4448],{"id":4429,"question":4430,"answer":4431},628,"What is PPC reporting for clients?","\u003Cp>PPC reporting is the process of collecting and presenting your advertising campaign data in visual reports that are easy to understand and share. It allows even non-technical users in marketing agencies or client companies to take actionable insights from raw data and make better decisions.\u003C/p>\u003Cp> \u003C/p>\u003Cp>It helps marketing agencies and clients assess ad performance, identify trends, and make informed decisions to tweak campaign strategies for better results.\u003C/p>\u003Cp> \u003C/p>\u003Cp>Effective PPC reporting should highlight essential KPIs like click-through rates (CTR), cost per acquisition (CPA), and return on ad spend (ROAS). \u003C/p>\u003Cp> \u003C/p>\u003Cp>It should also provide detailed insights, like which demographics or keywords are performing best, what ads are most engaging, and how much value you’re getting per dollar spent.\u003C/p>",{"id":4433,"question":4434,"answer":4435},629,"What makes a good PPC report?","\u003Cp>A good PPC report gives you a great overview of all PPC channels and their performance. This means that whether you choose to use Facebook Ads, Adwords, or other PPC platforms, performance metrics will be within your or your client's reach.\u003C/p>\u003Cp>\u003Cbr>The things you should include in a comprehensive PPC report:\u003C/p>\u003Cul>\u003Cli>CPC metrics across all channels;\u003C/li>\u003Cli>Keyword performance, for Google Ads or Bing Ads;\u003C/li>\u003Cli>Best performing audience segments;\u003C/li>\u003Cli>Ad spend and ROAS; \u003C/li>\u003Cli>Conversion rate and cost per conversion.\u003C/li>\u003C/ul>\u003Cp>\u003Cbr>One thing to take note of is that you must understand what the objectives of your clients are. By understanding what the objectives are, you will be able to create custom reports with the right data sources that showcase KPIs that actually matter. \u003C/p>\u003Cp>\u003Cbr>If you are an agency with a variety of clients, you may wish to look into white label PPC reporting to have each custom report reflect your brand. \u003C/p>",{"id":4437,"question":4438,"answer":4439},630,"Which is the best tool for reporting?","\u003Cp>The best PPC reporting software - especially when it comes to comprehensive marketing reports - is Whatagraph. \u003C/p>\u003Cp>\u003Cbr>Whatagraph offers over 40 integrations with must-have marketing tools. Whether you're looking for specific PPC reporting tools or are looking for an all-inclusive tool that offers cross-platform reporting, Whatagraph covers all the bases. \u003C/p>\u003Cp>\u003Cbr>Use a PPC reporting template to aggregate social media marketing analytics, Google Adwords campaign metrics, and any other marketing tool you may use. All of the data is shown to you in real-time. Whatagraph makes the time-consuming report creation process really easy, no matter how many clients you report to.\u003C/p>",{"id":4441,"question":4442,"answer":4443},631,"What should be included in a Google ad report?","\u003Cp>For Google Ads reporting - or for any PPC data you may track - you need to include metrics that turn the needle for your client. Don't overthink your client reports - focus on the PPC data that is driving REVENUE for your clients - that's the basis of campaign performance tracking.\u003Cbr>\u003Cbr> \u003C/p>\u003Col>\u003Cli>Track keywords that generate conversions;\u003C/li>\u003Cli>ROAS - how much revenue you generate in relation to your ad spend; \u003C/li>\u003C/ol>\u003Cp>\u003Cbr>Whether you're creating a Google Ad report or making a cross-channel client report, a great PPC report simplifies campaign management. Look for the right PPC reporting tools to help you manage PPC data and metrics in one place - Whatagraph can help you do just that\u003C/p>",{"id":4445,"question":4446,"answer":4447},2452,"Is there a free PPC reporting tool?","\u003Cp>Yes. Whatagraph offers a free forever plan that gives you access to essential integrations, pre-made templates, data transformations, and Whatagraph IQ. It's a great way to get started with online PPC reporting without committing to a paid plan upfront.\u003C/p>\u003Cp> \u003C/p>\u003Cp>You can connect your PPC channels, build your first reports, and see exactly how the platform works before spending a cent. No credit card required.\u003C/p>\u003Cp> \u003C/p>\u003Cp>As your agency grows and your reporting needs get more complex, you can upgrade to access more source credits, advanced integrations, full white-labeling, and performance overview dashboards. You only pay for what you actually need.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://live.whatagraph.com/auth/login\">\u003Cu>Start free today.\u003C/u>\u003C/a>\u003C/p>",{"id":4449,"question":4450,"answer":4451},2453,"What is the best tool for PPC reporting?","\u003Cp>The best PPC reporting tool depends on your needs, but for marketing agencies managing multiple clients and campaigns, Whatagraph is the strongest choice on the market.\u003C/p>\u003Cp> \u003C/p>\u003Cp>Here's why. Most tools either make you stitch together a fragile stack of connectors and spreadsheets, or they give you a basic dashboard that looks good but can't handle the complexity of real agency reporting. Whatagraph does neither.\u003C/p>\u003Cp> \u003C/p>\u003Cp>It connects directly to all major PPC platforms - Google Ads, Meta, LinkedIn, TikTok, Amazon, and more - with 55+ native, fully managed integrations that don't break. It lets you build custom PPC reports in seconds using AI, automate delivery to every client on a schedule, and white-label everything under your own brand.\u003C/p>\u003Cp> \u003C/p>\u003Cp>For agencies that need to compare PPC performance across all client accounts, monitor spend in real time, and deliver reports that clients actually understand, there is no faster or easier solution.\u003C/p>\u003Cp> \u003C/p>\u003Cp>And unlike tools like Looker Studio, you don't need a data engineer to set it up or maintain it. Whatagraph is built for marketers, not data teams.\u003C/p>",{"id":4453,"metaTitle":4454,"metaDescription":4455,"addNoIndex":31,"canonicalURL":31,"metaImage":4456},1090,"Free PPC Report Generator Tool","Connect to all your PPC channels and get a consolidated view of all your KPIs on one PPC reporting tool. Wow clients with white-labeled reports.",{"id":4457,"name":4458,"alternativeText":31,"caption":31,"width":4459,"height":4460,"formats":4461,"hash":4468,"ext":334,"mime":335,"size":4469,"url":4470,"previewUrl":31,"provider":322,"provider_metadata":31,"createdAt":4471,"updatedAt":4471},16933,"Best PPC Reporting Tool - meta image.png",2400,1256,{"thumbnail":4462},{"ext":334,"url":4463,"hash":4464,"mime":335,"name":4465,"path":31,"size":4466,"width":4467,"height":4365},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Best_PPC_Reporting_Tool_meta_image_537ac8476f.png","thumbnail_Best_PPC_Reporting_Tool_meta_image_537ac8476f","thumbnail_Best PPC Reporting Tool - meta image.png",19.92,245,"Best_PPC_Reporting_Tool_meta_image_537ac8476f",438.17,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Best_PPC_Reporting_Tool_meta_image_537ac8476f.png","2026-04-30T04:42:00.130Z",{"pagination":4473},{"page":5,"pageSize":141,"pageCount":5,"total":5},1782118413051]