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leaders",{"id":536,"name":537,"alternativeText":37,"caption":37,"width":31,"height":31,"formats":37,"hash":538,"ext":352,"mime":353,"size":539,"url":540,"previewUrl":37,"provider":356,"provider_metadata":37,"createdAt":541,"updatedAt":541,"documentId":542,"publishedAt":359,"focalPoint":37},16238,"webinars.svg","webinars_b295fc2850",0.68,"https://s3.us-east-2.amazonaws.com/whatagraph.com/webinars_b295fc2850.svg","2026-01-14T13:40:51.403Z","risc1zt1hxx1o5hg2thlmsy8",{},{"data":545,"meta":662},[546],{"id":209,"name":547,"slug":548,"title":549,"read_time":23,"createdAt":550,"updatedAt":551,"publishedAt":552,"documentId":553,"image":554,"author":574,"content":611,"faq":623,"seo":656},"Whatagraph","whatagraph","Honest Whatagraph Review (2026): Features, Pricing, Pros & Cons","2026-11-02T16:48:55.675Z","2026-11-02T17:20:50.322Z","2026-11-02T17:20:50.454Z","n6ag04l7qvcs9a1mqt7mlmxu",{"id":555,"name":556,"alternativeText":37,"caption":37,"width":557,"height":558,"formats":559,"hash":569,"ext":370,"mime":371,"size":570,"url":571,"previewUrl":37,"provider":356,"provider_metadata":37,"createdAt":572,"updatedAt":572,"documentId":573,"publishedAt":572,"focalPoint":37},18182,"Whatagraph reviews.png",1160,956,{"thumbnail":560},{"ext":370,"url":561,"etag":562,"hash":563,"mime":371,"name":564,"path":37,"size":565,"width":566,"height":567,"sizeInBytes":568},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Whatagraph_reviews_ae7991fe11.png","3adfd7807e40ab1d048bb9e7629897eb","thumbnail_Whatagraph_reviews_ae7991fe11","thumbnail_Whatagraph reviews.png",30.16,189,156,30163,"Whatagraph_reviews_ae7991fe11",492.79,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Whatagraph_reviews_ae7991fe11.png","2026-11-02T16:47:25.970Z","i00xd2pfniigopyqt197mz7v",{"id":575,"name":576,"about":577,"email":37,"createdAt":578,"updatedAt":579,"publishedAt":580,"slug":581,"linkedin_url":582,"documentId":583,"avatar":584,"articles":606,"seo":607},170,"Melissa Malec","Melissa Malec is a freelance content writer who specializes in deeply researched B2B content that’s engaging to read and easy for buyers to find. She has an MA in Publishing & Creative Writing and believes that every line has to earn the reader’s attention. In her spare time, she writes historical fiction, cuddles her cocker spaniel, and travels the world.","2026-11-02T17:20:08.191Z","2026-11-02T17:20:11.147Z","2026-11-02T17:20:11.222Z","melissa-malec","https://www.linkedin.com/in/melissa-malec/","f1j113247rnr92oha6dueo0h",{"id":585,"name":586,"alternativeText":37,"caption":37,"width":587,"height":588,"formats":589,"hash":600,"ext":591,"mime":595,"size":601,"url":602,"previewUrl":37,"provider":356,"provider_metadata":37,"createdAt":603,"updatedAt":603,"documentId":604,"publishedAt":605,"focalPoint":37},18183,"Melissa.jpeg",719,1280,{"thumbnail":590},{"ext":591,"url":592,"etag":593,"hash":594,"mime":595,"name":596,"path":37,"size":597,"width":598,"height":567,"sizeInBytes":599},".jpeg","https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Melissa_249a4b12ab.jpeg","2b607f0b1210a6b92fca9319670f2c56","thumbnail_Melissa_249a4b12ab","image/jpeg","thumbnail_Melissa.jpeg",3.82,87,3821,"Melissa_249a4b12ab",132.03,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Melissa_249a4b12ab.jpeg","2026-11-02T17:19:04.336Z","ve30uuq5ik3gfqo2uc4n7jls","2026-11-02T17:19:04.337Z",[],{"id":608,"metaTitle":609,"metaDescription":610,"addNoIndex":17,"canonicalURL":37},4085,"Melissa Malec | Writer and Content Marketer","Melissa Malec is a freelance content writer who specializes in deeply researched B2B content that’s engaging to read and easy for buyers to find. ",[612,619],{"id":217,"target":613,"features":614,"pros":615,"cons":616,"description":617,"__component":618},"Mid-size agencies (30–100 employees) managing multi-channel PPC, SEO and social for 15+ clients, and multi-location businesses that need consistent reporting and brand governance across every account.","\u003Cfigure class=\"table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cstrong>Feature\u003C/strong>\u003C/td>\u003Ctd>\u003Cstrong>Whatagraph\u003C/strong>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Integrations\u003C/td>\u003Ctd>60+ native integrations, plus \u003Ca href=\"https://whatagraph.com/ai-agents-for-marketing/custom-api-integration\">custom API integrations built by agents\u003C/a> for any tool with an API\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Connection stability\u003C/td>\u003Ctd>Integrations built and maintained in-house; 30-minute data refresh on every plan\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Governed data layer\u003C/td>\u003Ctd>Native blends, source groups, and custom metrics and dimensions, defined once and used everywhere\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>AI capabilities\u003C/td>\u003Ctd>\u003Ca href=\"https://whatagraph.com/iq-agents\">Whatagraph IQ Agents\u003C/a>, \u003Ca href=\"https://whatagraph.com/mcp\">MCP support\u003C/a> for Claude and ChatGPT, HTML and deck outputs, custom integrations built by agents\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Report automation\u003C/td>\u003Ctd>Linked master templates, scheduled delivery, and “review before sending” approvals\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>White-label reporting\u003C/td>\u003Ctd>Custom branding on every plan; custom report domain as a Prime add-on\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Security\u003C/td>\u003Ctd>ISO 27001 certified, GDPR compliant, EU data hosting and processing\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>","\u003Cul>\u003Cli>A wide span of integrations and a build-your-own option with agents\u003C/li>\u003Cli>Governed data foundation with defined metrics and standardized dimensions that feed your reports, dashboards, and AI tools\u003C/li>\u003Cli>Agents that onboard clients, build reports, and write commentary in your house style\u003C/li>\u003Cli>Account monitoring with digests sent to Slack, so issues surface before clients notice\u003C/li>\u003Cli>Flexible and white-labeled report sharing and automation\u003C/li>\u003Cli>A dedicated Customer Success Manager on every plan\u003C/li>\u003C/ul>","\u003Cul>\u003Cli>Higher starting price than entry-level tools, with no free plan\u003C/li>\u003Cli>Built for marketing data, not finance or ERP databases\u003C/li>\u003Cli>Steeper learning curve for advanced setups like data warehouse exports, which are only available on Prime\u003C/li>\u003C/ul>","Whatagraph is an all-in-one agentic marketing intelligence platform. It pulls data from 60+ marketing platforms into one governed data layer, turns it into white-labeled client reports, and puts AI agents to work on top of it to build, update, and monitor your reporting with humans in the loop at every stage.","sections.tool-summary",{"id":620,"content":621,"__component":622},626,"\u003Ch2 id=\"why-you-can-trust-this-review\">Why You Can Trust This Review\u003C/h2>\u003Cp>At \u003Ca href=\"https://whatagraph.com\">Whatagraph\u003C/a>, we’re constantly using our own tool. Of course, we also sell it, which could make any review we write seem biased. But our bread and butter is helping marketers, not misleading them.\u003C/p>\u003Cp>Here are the steps we took to keep ourselves honest:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Hands-on testing:\u003C/strong> I went into the Whatagraph platform and set it up as if I was using it for the very first time, connecting the usual agency tech stack. I then built reports, blends, and custom metrics from scratch before handing off reporting to the IQ Agents available in the platform.\u003C/li>\u003Cli>\u003Cstrong>Fact-checked live documentation:\u003C/strong> I scanned ruthlessly through pricing pages, plan limits, integration details, and security claims so that all the information in this review is accurate and up-to-date as of October 2026.\u003C/li>\u003Cli>\u003Cstrong>Considered the real experiences of real users:\u003C/strong> I combed through recent (and verified) Whatagraph reviews on third-party sites like G2 and Capterra. Positive experiences mattered as much as the negative ones, and you’ll see both reflected here.\u003C/li>\u003Cli>\u003Cstrong>Timed the help desk:\u003C/strong> I sent a message to their platform chat with an ordinary “how do I…” question and clocked how long it took to get a useful answer from a human.\u003C/li>\u003Cli>\u003Cstrong>Scored the platform against agency must-haves:\u003C/strong> I judged integration breadth and stability, data governance, how far the AI actually goes, client-ready reporting and white-labeling, and security, all from the point of view of an agency juggling 15+ clients across multiple ad platforms.\u003C/li>\u003C/ul>\u003Cp>Our goal is to help you make an informed decision by being as honest as we would when writing any other \u003Ca href=\"/reviews\">tool review\u003C/a>.\u003C/p>\u003Ch2 id=\"whatagraph-pricing-how-much-does-whatagraph-cost\">Whatagraph Pricing: How Much Does Whatagraph Cost?\u003C/h2>\u003Cp>\u003Ca href=\"/pricing\">Whatagraph pricing\u003C/a> keeps things simple. There are two plans, both billed annually, and both priced on the number of data sources you connect.\u003C/p>\u003Cp>The Max plan starts from $812 per month. The Prime plan is built around each company’s unique reporting needs, so every quote is custom.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Whatagraph_pricing_2026_5aa3de741c.png\" srcset=\"https://media.whatagraph.com/Whatagraph_pricing_2026_5aa3de741c.png?width=350 350w, https://media.whatagraph.com/Whatagraph_pricing_2026_5aa3de741c.png?width=700 700w, https://media.whatagraph.com/Whatagraph_pricing_2026_5aa3de741c.png?width=420 440w, https://media.whatagraph.com/Whatagraph_pricing_2026_5aa3de741c.png?width=840 880w, https://media.whatagraph.com/Whatagraph_pricing_2026_5aa3de741c.png?width=768 768w, https://media.whatagraph.com/Whatagraph_pricing_2026_5aa3de741c.png?width=1536 1536w, https://media.whatagraph.com/Whatagraph_pricing_2026_5aa3de741c.png?width=992 992w, https://media.whatagraph.com/Whatagraph_pricing_2026_5aa3de741c.png?width=1984 1984w, https://media.whatagraph.com/Whatagraph_pricing_2026_5aa3de741c.png?width=600 1200w, https://media.whatagraph.com/Whatagraph_pricing_2026_5aa3de741c.png?width=1200 2400w, https://media.whatagraph.com/Whatagraph_pricing_2026_5aa3de741c.png?width=720 1440w, https://media.whatagraph.com/Whatagraph_pricing_2026_5aa3de741c.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Whatagraph pricing 2026 - Max and Prime plans priced by source credits\">\u003C/p>\u003Cp>One source credit equals one connected data account. For example, one Google Ads account = one credit.\u003C/p>\u003Cp>If a client runs Google Ads, Meta Ads, GA4, and LinkedIn Ads, that’s four credits, so by my calculation 50 credits cover roughly 12 clients.\u003C/p>\u003Cp>\u003Cstrong>Users on the platform and reports generated don’t change what you pay.\u003C/strong>\u003C/p>\u003Cp>Whatagraph doesn’t punish you for growing your agency. You can add your whole team, onboard unlimited clients, and build as many reports as you like without the bill moving. If you do run out of credits, you can buy extras until you hit the next plan threshold, at which point you’ll find it’s time to move up to Prime.\u003C/p>\u003Cp>\u003Cstrong>Both plans come with IQ Agents on Base usage, so you don’t buy them as a separate product.\u003C/strong>\u003C/p>\u003Cp>If your agents take on more work, you can move up a usage tier:\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cstrong>Agent capability\u003C/strong>\u003C/td>\u003Ctd>\u003Cstrong>Base (every plan)\u003C/strong>\u003C/td>\u003Ctd>\u003Cstrong>Mid\u003C/strong>\u003C/td>\u003Ctd>\u003Cstrong>Heavy\u003C/strong>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Reporting workflows, monitoring and alerts\u003C/td>\u003Ctd>✅\u003C/td>\u003Ctd>✅\u003C/td>\u003Ctd>✅\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Managed MCP\u003C/td>\u003Ctd>✅\u003C/td>\u003Ctd>✅\u003C/td>\u003Ctd>✅\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Computer use and browser\u003C/td>\u003Ctd>❌\u003C/td>\u003Ctd>✅\u003C/td>\u003Ctd>✅\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>AI visibility\u003C/td>\u003Ctd>❌\u003C/td>\u003Ctd>✅\u003C/td>\u003Ctd>✅\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Video and motion ads\u003C/td>\u003Ctd>❌\u003C/td>\u003Ctd>❌\u003C/td>\u003Ctd>✅\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp>Whatagraph pricing for Mid and Heavy agent use are put together as part of a custom pricing package.\u003C/p>\u003Ch3 id=\"what-does-whatagraphs-pricing-mean-for-your-budget\">What does Whatagraph’s pricing mean for your budget?\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Count your credits before the call:\u003C/strong> Multiply your clients by the platforms you report on. If the total is well above 50, you’re likely in extra-credit or Prime territory, so expect a custom quote.\u003C/li>\u003Cli>\u003Cstrong>Some agency must-haves sit on Prime:\u003C/strong> A custom report domain (reports.youragency.com), BigQuery transfer, SAML SSO, and the public API are all Prime add-ons. White-label branding itself is on Max, the custom domain isn’t.\u003C/li>\u003Cli>\u003Cstrong>Agents are included in the base price:\u003C/strong> Day-to-day agent work (reporting workflows, monitoring, alerts, MCP) is covered on Base. Heavier work, like computer use, browsing, and AI visibility, needs a higher usage tier.\u003C/li>\u003Cli>\u003Cstrong>Support isn’t paywalled:\u003C/strong> Live chat and a dedicated Customer Success Manager come with both plans. Prime adds tailored onboarding, priority support, and an SLA.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Heads up\u003C/strong>: There’s no free plan and no monthly billing. Max is an annual commitment from day one, and moving onto either plan (or upgrading) means booking a call with the Whatagraph team. If you’re a freelancer or a small shop testing the waters, that’s a real barrier, and it’s deliberate. Whatagraph is priced for agencies that are scaling. Trials are available for selected teams.\u003C/p>\u003Ch3 id=\"is-it-cheaper-to-build-your-own-reporting-stack\">Is it cheaper to build your own reporting stack?\u003C/h3>\u003Cp>At first? Sometimes, yes. A subscription is only one line on the bill, though. To compare fairly, you have to count everything you’d otherwise pay for, and the hours that never show up on an invoice.\u003C/p>\u003Cp>If you’re an agency running 25 clients across 6 channels (say Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, GA4, and Search Console). That’s 150 connected accounts, which is 150 source credits on Whatagraph.\u003C/p>\u003Cp>The alternative most agencies at this size weigh up is \u003Ca href=\"/alternatives#build-it-yourself\">building it themselves\u003C/a>, with an in-house data team or with AI tools like Claude.\u003C/p>\u003Cp>A working dashboard comes together fast that way. What gets expensive is the foundation underneath it.\u003C/p>\u003Cp>Marketing platforms update their APIs three to four times a year (TikTok alone has shipped 51 Ads API updates since 2020).\u003C/p>\u003Cp>For your agency that means roughly 18–24 API changes a year across six platforms, rippling through 150 connections that someone has to keep alive.\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cstrong>For 25 clients × 6 channels\u003C/strong>\u003C/td>\u003Ctd>\u003Cstrong>Build it yourself\u003C/strong>\u003C/td>\u003Ctd>\u003Cstrong>Whatagraph\u003C/strong>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Connected accounts to keep alive\u003C/td>\u003Ctd>150\u003C/td>\u003Ctd>0 (maintained by Whatagraph)\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Platform API changes to handle per year\u003C/td>\u003Ctd>~18–24\u003C/td>\u003Ctd>0\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Monthly report production*\u003C/td>\u003Ctd>~100 hours\u003C/td>\u003Ctd>~38 hours\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Data layer, reporting, white-label, AI\u003C/td>\u003Ctd>Build and maintain each one\u003C/td>\u003Ctd>Included\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Licence\u003C/td>\u003Ctd>Tools + AI usage\u003C/td>\u003Ctd>Prime, custom quote\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp>* This is based on Peak Seven’s figures: their reports took about 4 hours each with Looker Studio, and 1.5 hours or less on Whatagraph, across 25 clients a month. Your numbers will vary with report complexity.\u003C/p>\u003Cp>Building does make sense in some cases. It’s a fair call if you already have a BI team and a warehouse running, if owning the pipeline end to end is a genuine strategic goal, or if your data setup is too unusual for off-the-shelf software.\u003C/p>\u003Cp>Get a complete breakdown in this \u003Ca href=\"/blog/articles/build-vs-buy-ai-reporting-stack\">build vs. buy reporting stack\u003C/a> guide.\u003C/p>\u003Ch2 id=\"real-user-reviews-what-are-users-saying-about-whatagraph\">Real User Reviews: What are users saying about Whatagraph?\u003C/h2>\u003Cp>You could spend hours on G2 and Capterra reading hundreds of Whatagraph reviews. But who wants to? So, I’ve done the hard work for you, finding the common threads across users with praise and complaints about their Whatagraph experience.\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd>Overall Whatagraph G2 rating*\u003C/td>\u003Ctd>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews\" target=\"_blank\">4.5/5\u003C/a> ⭐ (286 reviews)\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>Overall Whatagraph Capterra rating*\u003C/td>\u003Ctd>\u003Ca href=\"https://www.capterra.com/p/146220/Whatagraph/reviews/\" target=\"_blank\">4.4/5\u003C/a> ⭐ (84 reviews)\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>\u003Cp>\u003Ci>*As of October 2026\u003C/i>\u003C/p>\u003Cp>\u003Cstrong>Across these Whatagraph reviews, I noticed a clear pattern:\u003C/strong> users rave about the output. Reports their clients actually understand, a support team that knows them by name, and hours handed back every month.\u003C/p>\u003Cp>Capterra’s 4.6 rating for customer service backs that up. Where reviewers do hesitate, it’s mostly about whether Whatagraph is the right size for their agency.\u003C/p>\u003Cp>One thing to keep in mind is that almost every review predates IQ Agents, which became generally available in October 2026.\u003C/p>\u003Cp>So these reviews are about Whatagraph’s reporting platform. The agents are too new to have a review track record yet, so I’ve covered how they work, and what I found testing them, in Feature Deep Dive #3.\u003C/p>\u003Cp>Let’s break it down.\u003C/p>\u003Ch3 id=\"whatagraph-pros-what-users-love\">Whatagraph pros: What users love\u003C/h3>\u003Cp>✅ \u003Cstrong>Reports clients actually understand\u003C/strong>\u003C/p>\u003Cp>This is the most consistent praise, and it shows up in recent reviews, not just old ones.\u003C/p>\u003Cp>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-12569787\" target=\"_blank\">Alyssa A. on G2\u003C/a> uses Whatagraph every month to report to her client roster. She says it’s “easy to understand and to connect platforms.”\u003C/p>\u003Cp>She also likes how easily she can edit widgets (colours, logos, platform images) so non-marketers can actually digest the data.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/whatagraph_review_02_6432baed45.png\" srcset=\"https://media.whatagraph.com/whatagraph_review_02_6432baed45.png?width=350 350w, https://media.whatagraph.com/whatagraph_review_02_6432baed45.png?width=700 700w, https://media.whatagraph.com/whatagraph_review_02_6432baed45.png?width=420 440w, https://media.whatagraph.com/whatagraph_review_02_6432baed45.png?width=840 880w, https://media.whatagraph.com/whatagraph_review_02_6432baed45.png?width=768 768w, https://media.whatagraph.com/whatagraph_review_02_6432baed45.png?width=1536 1536w, https://media.whatagraph.com/whatagraph_review_02_6432baed45.png?width=992 992w, https://media.whatagraph.com/whatagraph_review_02_6432baed45.png?width=1984 1984w, https://media.whatagraph.com/whatagraph_review_02_6432baed45.png?width=600 1200w, https://media.whatagraph.com/whatagraph_review_02_6432baed45.png?width=1200 2400w, https://media.whatagraph.com/whatagraph_review_02_6432baed45.png?width=720 1440w, https://media.whatagraph.com/whatagraph_review_02_6432baed45.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Whatagraph review on G2 - Alyssa A. on easy platform connections and editable widgets\">\u003C/p>\u003Cp>✅ \u003Cstrong>Connections that are simple and stay connected\u003C/strong>\u003C/p>\u003Cp>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-13219601\" target=\"_blank\">Alexander M.\u003C/a>, a Senior Paid Media Specialist at an enterprise company, likes how easy it is to connect sources, aggregate data, and blend everything together.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/whatagraph_review_03_f4e8d943da.png\" srcset=\"https://media.whatagraph.com/whatagraph_review_03_f4e8d943da.png?width=350 350w, https://media.whatagraph.com/whatagraph_review_03_f4e8d943da.png?width=700 700w, https://media.whatagraph.com/whatagraph_review_03_f4e8d943da.png?width=420 440w, https://media.whatagraph.com/whatagraph_review_03_f4e8d943da.png?width=840 880w, https://media.whatagraph.com/whatagraph_review_03_f4e8d943da.png?width=768 768w, https://media.whatagraph.com/whatagraph_review_03_f4e8d943da.png?width=1536 1536w, https://media.whatagraph.com/whatagraph_review_03_f4e8d943da.png?width=992 992w, https://media.whatagraph.com/whatagraph_review_03_f4e8d943da.png?width=1984 1984w, https://media.whatagraph.com/whatagraph_review_03_f4e8d943da.png?width=600 1200w, https://media.whatagraph.com/whatagraph_review_03_f4e8d943da.png?width=1200 2400w, https://media.whatagraph.com/whatagraph_review_03_f4e8d943da.png?width=720 1440w, https://media.whatagraph.com/whatagraph_review_03_f4e8d943da.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Whatagraph review on G2 - Alexander M. on connecting sources and blending data\">\u003C/p>\u003Cp>\u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-13202214\" target=\"_blank\">Anna A.\u003C/a>, a Director of Analytics, specifically calls out that the API integrations are maintained proactively. She also found the initial setup easier than she expected.\u003C/p>\u003Cp>✅ \u003Cstrong>Support that’s oh-so-quick\u003C/strong>\u003C/p>\u003Cp>Customer support tops G2’s list of what reviewers like. \u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-13804352\" target=\"_blank\">Mario B.\u003C/a>, Head of AI Strategy at a small agency, calls the live chat “incredibly fast and genuinely helpful,” even when he has a custom request.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/whatagraph_review_04_de742431ca.png\" srcset=\"https://media.whatagraph.com/whatagraph_review_04_de742431ca.png?width=350 350w, https://media.whatagraph.com/whatagraph_review_04_de742431ca.png?width=700 700w, https://media.whatagraph.com/whatagraph_review_04_de742431ca.png?width=420 440w, https://media.whatagraph.com/whatagraph_review_04_de742431ca.png?width=840 880w, https://media.whatagraph.com/whatagraph_review_04_de742431ca.png?width=768 768w, https://media.whatagraph.com/whatagraph_review_04_de742431ca.png?width=1536 1536w, https://media.whatagraph.com/whatagraph_review_04_de742431ca.png?width=992 992w, https://media.whatagraph.com/whatagraph_review_04_de742431ca.png?width=1984 1984w, https://media.whatagraph.com/whatagraph_review_04_de742431ca.png?width=600 1200w, https://media.whatagraph.com/whatagraph_review_04_de742431ca.png?width=1200 2400w, https://media.whatagraph.com/whatagraph_review_04_de742431ca.png?width=720 1440w, https://media.whatagraph.com/whatagraph_review_04_de742431ca.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Whatagraph review on G2 - Mario B. on fast and helpful live chat support\">\u003C/p>\u003Cp>I was interested in seeing how quick our support team is myself, so I jumped in as a normal user of Whatagraph would and put in a support request. I got my response in less than two minutes. And it was ultra-detailed support, not just a generic ‘how may I assist?’ response.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Whatagraph_help_chat_62967becb7.png\" srcset=\"https://media.whatagraph.com/Whatagraph_help_chat_62967becb7.png?width=350 350w, https://media.whatagraph.com/Whatagraph_help_chat_62967becb7.png?width=700 700w, https://media.whatagraph.com/Whatagraph_help_chat_62967becb7.png?width=420 440w, https://media.whatagraph.com/Whatagraph_help_chat_62967becb7.png?width=840 880w, https://media.whatagraph.com/Whatagraph_help_chat_62967becb7.png?width=768 768w, https://media.whatagraph.com/Whatagraph_help_chat_62967becb7.png?width=1536 1536w, https://media.whatagraph.com/Whatagraph_help_chat_62967becb7.png?width=992 992w, https://media.whatagraph.com/Whatagraph_help_chat_62967becb7.png?width=1984 1984w, https://media.whatagraph.com/Whatagraph_help_chat_62967becb7.png?width=600 1200w, https://media.whatagraph.com/Whatagraph_help_chat_62967becb7.png?width=1200 2400w, https://media.whatagraph.com/Whatagraph_help_chat_62967becb7.png?width=720 1440w, https://media.whatagraph.com/Whatagraph_help_chat_62967becb7.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Whatagraph help chat - detailed support reply in under two minutes\">\u003C/p>\u003Cp>✅ \u003Cstrong>Agencies get precious hours back every month\u003C/strong>\u003C/p>\u003Cp>Mario B. (remember him?) says his team has cut its monthly reporting time by at least 80%. That’s the time they used to spend pulling CSVs, taking screenshots and pasting data into presentations.\u003C/p>\u003Cp>Whatagraph’s own case studies show similar results. Peak Seven reports for 25 clients and each report \u003Ca href=\"/case-studies/peak-seven\">used to take 4 hours in Looker Studio\u003C/a>. Now, using Whatagraph, it takes 1.5 hours or less, \u003Cstrong>saving the team 63 hours a month.\u003C/strong>\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Whatagraph_review_Peak_Seven_ea58ba886b.png\" srcset=\"https://media.whatagraph.com/Whatagraph_review_Peak_Seven_ea58ba886b.png?width=350 350w, https://media.whatagraph.com/Whatagraph_review_Peak_Seven_ea58ba886b.png?width=700 700w, https://media.whatagraph.com/Whatagraph_review_Peak_Seven_ea58ba886b.png?width=420 440w, https://media.whatagraph.com/Whatagraph_review_Peak_Seven_ea58ba886b.png?width=840 880w, https://media.whatagraph.com/Whatagraph_review_Peak_Seven_ea58ba886b.png?width=768 768w, https://media.whatagraph.com/Whatagraph_review_Peak_Seven_ea58ba886b.png?width=1536 1536w, https://media.whatagraph.com/Whatagraph_review_Peak_Seven_ea58ba886b.png?width=992 992w, https://media.whatagraph.com/Whatagraph_review_Peak_Seven_ea58ba886b.png?width=1984 1984w, https://media.whatagraph.com/Whatagraph_review_Peak_Seven_ea58ba886b.png?width=600 1200w, https://media.whatagraph.com/Whatagraph_review_Peak_Seven_ea58ba886b.png?width=1200 2400w, https://media.whatagraph.com/Whatagraph_review_Peak_Seven_ea58ba886b.png?width=720 1440w, https://media.whatagraph.com/Whatagraph_review_Peak_Seven_ea58ba886b.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Whatagraph Peak Seven case study - 63 hours saved on reporting every month\">\u003C/p>\u003Ch3 id=\"where-whatagraph-users-get-frustrated\">Where Whatagraph Users Get Frustrated:\u003C/h3>\u003Cp>\u003Cstrong>❌ It’s an investment, priced for agencies that are scaling\u003C/strong>\u003C/p>\u003Cp>Price is the most common hesitation in G2’s review summary.\u003C/p>\u003Cp>Whatagraph is built for agencies juggling a growing client list, where the time saved across dozens of reports justifies the cost. So, if you’re running a handful of clients or just a hobbyist, a lighter tool may suit you better for now.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Whatagraph_G2_reviews_70111c793b.png\" srcset=\"https://media.whatagraph.com/Whatagraph_G2_reviews_70111c793b.png?width=350 350w, https://media.whatagraph.com/Whatagraph_G2_reviews_70111c793b.png?width=700 700w, https://media.whatagraph.com/Whatagraph_G2_reviews_70111c793b.png?width=420 440w, https://media.whatagraph.com/Whatagraph_G2_reviews_70111c793b.png?width=840 880w, https://media.whatagraph.com/Whatagraph_G2_reviews_70111c793b.png?width=768 768w, https://media.whatagraph.com/Whatagraph_G2_reviews_70111c793b.png?width=1536 1536w, https://media.whatagraph.com/Whatagraph_G2_reviews_70111c793b.png?width=992 992w, https://media.whatagraph.com/Whatagraph_G2_reviews_70111c793b.png?width=1984 1984w, https://media.whatagraph.com/Whatagraph_G2_reviews_70111c793b.png?width=600 1200w, https://media.whatagraph.com/Whatagraph_G2_reviews_70111c793b.png?width=1200 2400w, https://media.whatagraph.com/Whatagraph_G2_reviews_70111c793b.png?width=720 1440w, https://media.whatagraph.com/Whatagraph_G2_reviews_70111c793b.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Whatagraph G2 reviews - pricing as the most common hesitation\">\u003C/p>\u003Cp>\u003Cstrong>❌ Custom metrics reward upfront planning\u003C/strong>\u003C/p>\u003Cp>Even happy users mention a ramp-up. Mario B. says that with so many customization and data blending options, it took his team a couple of days to figure out the advanced settings. After that, once the main templates were set up, everything ran smoothly.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/whatagraph_review_08_b07bf0c00d.png\" srcset=\"https://media.whatagraph.com/whatagraph_review_08_b07bf0c00d.png?width=350 350w, https://media.whatagraph.com/whatagraph_review_08_b07bf0c00d.png?width=700 700w, https://media.whatagraph.com/whatagraph_review_08_b07bf0c00d.png?width=420 440w, https://media.whatagraph.com/whatagraph_review_08_b07bf0c00d.png?width=840 880w, https://media.whatagraph.com/whatagraph_review_08_b07bf0c00d.png?width=768 768w, https://media.whatagraph.com/whatagraph_review_08_b07bf0c00d.png?width=1536 1536w, https://media.whatagraph.com/whatagraph_review_08_b07bf0c00d.png?width=992 992w, https://media.whatagraph.com/whatagraph_review_08_b07bf0c00d.png?width=1984 1984w, https://media.whatagraph.com/whatagraph_review_08_b07bf0c00d.png?width=600 1200w, https://media.whatagraph.com/whatagraph_review_08_b07bf0c00d.png?width=1200 2400w, https://media.whatagraph.com/whatagraph_review_08_b07bf0c00d.png?width=720 1440w, https://media.whatagraph.com/whatagraph_review_08_b07bf0c00d.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Whatagraph review on G2 - Mario B. on the ramp-up with advanced settings\">\u003C/p>\u003Cp>\u003Cstrong>❌ Users want even more integrations\u003C/strong>\u003C/p>\u003Cp>Both \u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-13219601\" target=\"_blank\">Alexander M.\u003C/a> and \u003Ca href=\"https://www.g2.com/products/whatagraph/reviews/whatagraph-review-13202214\" target=\"_blank\">Anna A.\u003C/a> would like integrations with a wider range of platforms.\u003C/p>\u003Cp>Whatagraph’s answer is now IQ Agents, which can build a custom API integration for any marketing tool with an API. There will be more on how that works in Feature Deep Dive #1.\u003C/p>\u003Cdiv class=\"note bg-green-50 p-5 rounded-md\">\n          \u003Cspan class=\"!text-22 block mb-2 !font-semibold !leading-7 lg:!text-28\">So, is Whatagraph worth it?\u003C/span>\n          \u003Cp class=\"!mb-0\">If you’re managing a growing client list across multiple channels, the reviews say yes. If you’re a solo marketer on a tight budget, probably not yet.\u003C/p>\n        \u003C/div>\u003Ch2 id=\"feature-deep-dive-1-integrations-data-reliability\">Feature Deep Dive #1: Integrations & Data Reliability\u003C/h2>\u003Cdiv class=\"note bg-green-50 p-5 rounded-md\">\n          \u003Cspan class=\"!text-22 block mb-2 !font-semibold !leading-7 lg:!text-28\">✅ TL;DR Takeaway\u003C/span>\n          \u003Cp class=\"!mb-0\">Whatagraph has 60+ native integrations, all maintained in-house, with a 30-minute refresh on every plan. For anything not on the list, an agent can build the connection in minutes. The only real limit is that the tool needs an API.\u003C/p>\n        \u003C/div>\u003Cp>For agencies, integrations are where reporting tools win or lose. You need to pull data from dozens of platforms for every client at any given time.\u003C/p>\u003Cp>So, can Whatagraph get all your data into one place, and keep it there?\u003C/p>\u003Ch3 id=\"how-many-out-of-the-box-integrations-are-there\">How many out-of-the-box integrations are there?\u003C/h3>\u003Cp>There are 60+ integrations available, all native and built by Whatagraph.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Whatagraph_integrations_ce810bcd64.png\" srcset=\"https://media.whatagraph.com/Whatagraph_integrations_ce810bcd64.png?width=350 350w, https://media.whatagraph.com/Whatagraph_integrations_ce810bcd64.png?width=700 700w, https://media.whatagraph.com/Whatagraph_integrations_ce810bcd64.png?width=420 440w, https://media.whatagraph.com/Whatagraph_integrations_ce810bcd64.png?width=840 880w, https://media.whatagraph.com/Whatagraph_integrations_ce810bcd64.png?width=768 768w, https://media.whatagraph.com/Whatagraph_integrations_ce810bcd64.png?width=1536 1536w, https://media.whatagraph.com/Whatagraph_integrations_ce810bcd64.png?width=992 992w, https://media.whatagraph.com/Whatagraph_integrations_ce810bcd64.png?width=1984 1984w, https://media.whatagraph.com/Whatagraph_integrations_ce810bcd64.png?width=600 1200w, https://media.whatagraph.com/Whatagraph_integrations_ce810bcd64.png?width=1200 2400w, https://media.whatagraph.com/Whatagraph_integrations_ce810bcd64.png?width=720 1440w, https://media.whatagraph.com/Whatagraph_integrations_ce810bcd64.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Whatagraph integrations - 60+ native integrations built in-house\">\u003C/p>\u003Cp>That’s fewer than tools that advertise hundreds of connectors, but more isn’t always better. Here’s what you should know:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>The big ad platforms are all there\u003C/strong>: Google Ads, Meta, LinkedIn, Microsoft, TikTok, Amazon, plus programmatic platforms like The Trade Desk, StackAdapt and DV360.\u003C/li>\u003Cli>\u003Cstrong>So are the niche ones clients ask for\u003C/strong>: SE Ranking, AppsFlyer, bol.com, CallRail, and even OpenAI Ads.\u003C/li>\u003Cli>\u003Cstrong>A few are Prime-only\u003C/strong>: premium integrations like DV360 and Adobe Analytics need the higher plan.\u003C/li>\u003C/ul>\u003Cp>You can see the full list on Whatagraph’s \u003Ca href=\"/integrations\">integrations page\u003C/a>, or get a deeper breakdown in \u003Ca href=\"/blog/articles/whatagraph-integrations\">this guide to Whatagraph integrations\u003C/a>.\u003C/p>\u003Ch3 id=\"what-if-a-platform-you-use-isnt-supported\">What if a platform you use isn’t supported?\u003C/h3>\u003Cp>Before, that meant a Google Sheets workaround or a developer. Now that Whatagraph has introduced IQ Agents, you can use that capability to build the integration for you.\u003C/p>\u003Cp>You give the agent a read-only API key and a link to the tool’s API docs. It reads the documentation, tells you in plain language what you’ll be able to report on, builds the connection, and checks that real numbers come back before you approve it.\u003C/p>\u003Cp>One US communications agency connected its AI search visibility tool this way in 9 minutes. Two minutes later, it had a report on the new data.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Whatagraph_custom_API_integration_115da99bad.png\" srcset=\"https://media.whatagraph.com/Whatagraph_custom_API_integration_115da99bad.png?width=350 350w, https://media.whatagraph.com/Whatagraph_custom_API_integration_115da99bad.png?width=700 700w, https://media.whatagraph.com/Whatagraph_custom_API_integration_115da99bad.png?width=420 440w, https://media.whatagraph.com/Whatagraph_custom_API_integration_115da99bad.png?width=840 880w, https://media.whatagraph.com/Whatagraph_custom_API_integration_115da99bad.png?width=768 768w, https://media.whatagraph.com/Whatagraph_custom_API_integration_115da99bad.png?width=1536 1536w, https://media.whatagraph.com/Whatagraph_custom_API_integration_115da99bad.png?width=992 992w, https://media.whatagraph.com/Whatagraph_custom_API_integration_115da99bad.png?width=1984 1984w, https://media.whatagraph.com/Whatagraph_custom_API_integration_115da99bad.png?width=600 1200w, https://media.whatagraph.com/Whatagraph_custom_API_integration_115da99bad.png?width=1200 2400w, https://media.whatagraph.com/Whatagraph_custom_API_integration_115da99bad.png?width=720 1440w, https://media.whatagraph.com/Whatagraph_custom_API_integration_115da99bad.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Whatagraph custom API integration - IQ Agent building a new connection from API docs\">\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Whatagraph_custom_API_integration_2_af5b4f6a32.png\" srcset=\"https://media.whatagraph.com/Whatagraph_custom_API_integration_2_af5b4f6a32.png?width=350 350w, https://media.whatagraph.com/Whatagraph_custom_API_integration_2_af5b4f6a32.png?width=700 700w, https://media.whatagraph.com/Whatagraph_custom_API_integration_2_af5b4f6a32.png?width=420 440w, https://media.whatagraph.com/Whatagraph_custom_API_integration_2_af5b4f6a32.png?width=840 880w, https://media.whatagraph.com/Whatagraph_custom_API_integration_2_af5b4f6a32.png?width=768 768w, https://media.whatagraph.com/Whatagraph_custom_API_integration_2_af5b4f6a32.png?width=1536 1536w, https://media.whatagraph.com/Whatagraph_custom_API_integration_2_af5b4f6a32.png?width=992 992w, https://media.whatagraph.com/Whatagraph_custom_API_integration_2_af5b4f6a32.png?width=1984 1984w, https://media.whatagraph.com/Whatagraph_custom_API_integration_2_af5b4f6a32.png?width=600 1200w, https://media.whatagraph.com/Whatagraph_custom_API_integration_2_af5b4f6a32.png?width=1200 2400w, https://media.whatagraph.com/Whatagraph_custom_API_integration_2_af5b4f6a32.png?width=720 1440w, https://media.whatagraph.com/Whatagraph_custom_API_integration_2_af5b4f6a32.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Whatagraph custom API integration - agent checking real data before approval\">\u003C/p>\u003Ch3 id=\"how-reliable-are-these-connections-day-to-day\">How reliable are these connections day-to-day?\u003C/h3>\u003Cp>Very reliable, but there is a small caveat—one that applies to any reporting tool.\u003C/p>\u003Cp>As I hinted at earlier, ad platforms change their APIs three to four times a year, so something always has to adapt. In Whatagraph, that’s the in-house integrations team’s job, not yours.\u003C/p>\u003Cp>Whatagraph reports 99.95% uptime over the past six months and refreshes data every 30 minutes on every plan.\u003C/p>\u003Cp>\u003Cstrong>Compare that to a Looker Studio setup\u003C/strong>: Google’s own connectors are rock-solid, but Meta, LinkedIn or TikTok data usually comes through paid third-party connectors. When numbers stop flowing, you first have to work out whether to call Google, the connector vendor, or the ad platform.\u003C/p>\u003Ch2 id=\"feature-deep-dive-2-data-organization-filtering-and-blending\">Feature deep dive #2: Data Organization, Filtering, and Blending\u003C/h2>\u003Cdiv class=\"note bg-green-50 p-5 rounded-md\">\n          \u003Cspan class=\"!text-22 block mb-2 !font-semibold !leading-7 lg:!text-28\">✅ TL;DR Takeaway\u003C/span>\n          \u003Cp class=\"!mb-0\">Whatagraph lets you blend channels, roll up accounts, and standardize naming without code, and you set it up once for every report. Agents can now do the building for you, while following the rules that keep blended numbers accurate.\u003C/p>\n        \u003C/div>\u003Cp>Getting the data in is step one. What happens next is where a tool like Whatagraph can prove itself. Can you see total spend across Google, Meta and LinkedIn in one number? Can you report on “Brand” campaigns when every platform names them differently?\u003C/p>\u003Cp>That’s what Whatagraph’s \u003Ca href=\"/data-hub\">cross-channel Data Hub\u003C/a> is for.\u003C/p>\u003Ch3 id=\"can-you-blend-cross-channel-data-without-code\">Can you blend cross-channel data without code?\u003C/h3>\u003Cp>Yes, and that’s how it should be.\u003C/p>\u003Cp>There are two ways to combine data, depending on what you need:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Blends\u003C/strong> \u003Ca href=\"/ai-agents-for-marketing/cross-channel-marketing-data\">join different channels\u003C/a>, like Google Ads, Meta and GA4, into one dataset. You pick a shared key, such as date or campaign, and a join type. The result works like a single source, so you can build metrics like blended ROAS or blended CPA on top of it.\u003C/li>\u003Cli>\u003Cstrong>Source groups\u003C/strong> roll up accounts from the same channel. All of a client’s Google Ads accounts, or every location’s Meta account, become one aggregated source.\u003C/li>\u003C/ul>\u003Cp>You can build both by hand, or ask an agent. The pre-made agents follow the rules that keep the numbers right. For example, they calculate rate metrics like CTR on top of the blend instead of averaging averages, which is a common way blended numbers go wrong.\u003C/p>\u003Cp>\u003Ca href=\"/reviews/looker-studio\">\u003Cstrong>Compare that to Looker Studio\u003C/strong>\u003C/a>: blends are capped at five data sources. For an agency running six or more channels per client, you hit that limit fast.\u003C/p>\u003Ch3 id=\"can-you-clean-up-messy-naming-across-platforms\">Can you clean up messy naming across platforms?\u003C/h3>\u003Cp>Yes, and it’s where you’ll save the most time over months of reporting.\u003C/p>\u003Cp>Custom dimensions let you standardize the mess every agency inherits. You can easily:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Unify names\u003C/strong>: merge “Retargeting,” “retargeting_ads” and “RTG” into one clean label.\u003C/li>\u003Cli>\u003Cstrong>Group with conditions\u003C/strong>: sort campaigns into Brand vs. Generic, or countries into Tier 1 and Tier 2 markets.\u003C/li>\u003Cli>\u003Cstrong>Describe it to AI\u003C/strong>: with agents, you can explain how you want the data to be cleaned or standardized, and agents will do it for you\u003C/li>\u003C/ul>\u003Cp>You’ll find custom metrics work the same way. Define ROAS or CPA once, and every report uses the same formula. The KPI agent even checks whether a similar metric already exists before creating a new one, so you don’t end up with four slightly different versions of ROAS.\u003C/p>\u003Ch3 id=\"what-kind-of-filtering-can-you-do\">What kind of filtering can you do?\u003C/h3>\u003Cp>You can filter at the widget level, or apply a source filter to an entire report at once. That’s useful when one client wants a report showing only their EU campaigns, or only non-brand search.\u003C/p>\u003Ch2 id=\"feature-deep-dive-3-whatagraph-iq-agents-mcp-integration\">Feature deep dive #3: Whatagraph IQ Agents & MCP Integration\u003C/h2>\u003Cdiv class=\"note bg-green-50 p-5 rounded-md\">\n          \u003Cspan class=\"!text-22 block mb-2 !font-semibold !leading-7 lg:!text-28\">✅ TL;DR Takeaway\u003C/span>\n          \u003Cp class=\"!mb-0\">IQ Agents run on the same governed data your clients see, so you can trust what they report. They come pre-built, can be shaped to how your agency works, and take on onboarding, pacing, reporting, and decks. MCP brings that same data into Claude and ChatGPT. Start with one recurring job and work up from there.\u003C/p>\n        \u003C/div>\u003Cp>Every reporting tool has an AI feature now. Often that means a summary box telling you what you can already see on the dashboard. Useful, but agentic AI can do so much more.\u003C/p>\u003Cp>Whatagraph’s IQ Agents are \u003Ca href=\"/blog/articles/iq-agents\">autonomous marketing agents\u003C/a> that complete tasks like building a report, writing the commentary, and even catching the ad that’s still running a week past its end date.\u003C/p>\u003Cp>But can you trust them with your clients and how easy are they to use?\u003C/p>\u003Ch3 id=\"can-you-trust-what-the-agents-tell-you\">Can you trust what the agents tell you?\u003C/h3>\u003Cp>AI has been known to hallucinate a thing or two, which is why the data you feed it is the difference between a time-saving process and a nightmare.\u003C/p>\u003Cp>Whatagraph’s IQ Agents work on top of our governed data layer, where campaign names are already unified, custom conversions are already defined, and metrics like blended ROAS are built once. So the agent reads the same numbers as your reports, and when it tells you CPA went up 12%, it’s the same 12% your client will see.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Whatagraph_agents_homepage_e878bb2366.png\" srcset=\"https://media.whatagraph.com/Whatagraph_agents_homepage_e878bb2366.png?width=350 350w, https://media.whatagraph.com/Whatagraph_agents_homepage_e878bb2366.png?width=700 700w, https://media.whatagraph.com/Whatagraph_agents_homepage_e878bb2366.png?width=420 440w, https://media.whatagraph.com/Whatagraph_agents_homepage_e878bb2366.png?width=840 880w, https://media.whatagraph.com/Whatagraph_agents_homepage_e878bb2366.png?width=768 768w, https://media.whatagraph.com/Whatagraph_agents_homepage_e878bb2366.png?width=1536 1536w, https://media.whatagraph.com/Whatagraph_agents_homepage_e878bb2366.png?width=992 992w, https://media.whatagraph.com/Whatagraph_agents_homepage_e878bb2366.png?width=1984 1984w, https://media.whatagraph.com/Whatagraph_agents_homepage_e878bb2366.png?width=600 1200w, https://media.whatagraph.com/Whatagraph_agents_homepage_e878bb2366.png?width=1200 2400w, https://media.whatagraph.com/Whatagraph_agents_homepage_e878bb2366.png?width=720 1440w, https://media.whatagraph.com/Whatagraph_agents_homepage_e878bb2366.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Whatagraph IQ Agents homepage - agents working on governed marketing data\">\u003C/p>\u003Ch3 id=\"are-iq-agents-pre-built-or-will-you-need-to-build-your-own\">Are IQ Agents pre-built, or will you need to build your own?\u003C/h3>\u003Cp>The answer is, both—and in the best way.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Whatagraph_pre_made_agents_228ae3b219.png\" srcset=\"https://media.whatagraph.com/Whatagraph_pre_made_agents_228ae3b219.png?width=350 350w, https://media.whatagraph.com/Whatagraph_pre_made_agents_228ae3b219.png?width=700 700w, https://media.whatagraph.com/Whatagraph_pre_made_agents_228ae3b219.png?width=420 440w, https://media.whatagraph.com/Whatagraph_pre_made_agents_228ae3b219.png?width=840 880w, https://media.whatagraph.com/Whatagraph_pre_made_agents_228ae3b219.png?width=768 768w, https://media.whatagraph.com/Whatagraph_pre_made_agents_228ae3b219.png?width=1536 1536w, https://media.whatagraph.com/Whatagraph_pre_made_agents_228ae3b219.png?width=992 992w, https://media.whatagraph.com/Whatagraph_pre_made_agents_228ae3b219.png?width=1984 1984w, https://media.whatagraph.com/Whatagraph_pre_made_agents_228ae3b219.png?width=600 1200w, https://media.whatagraph.com/Whatagraph_pre_made_agents_228ae3b219.png?width=1200 2400w, https://media.whatagraph.com/Whatagraph_pre_made_agents_228ae3b219.png?width=720 1440w, https://media.whatagraph.com/Whatagraph_pre_made_agents_228ae3b219.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Whatagraph pre-made agents - library of IQ Agents for core reporting jobs\">\u003C/p>\u003Cp>There are \u003Ca href=\"/blog/articles/iq-agents#pre-made-agents-library\">pre-made agents\u003C/a> covering the core reporting jobs. Such as:\u003C/p>\u003Cul>\u003Cli>setting up sources\u003C/li>\u003Cli>shaping data\u003C/li>\u003Cli>building and branding reports\u003C/li>\u003Cli>answering questions\u003C/li>\u003C/ul>\u003Cp>You don’t need to know which agent does what. Just type what you’re looking for, and Whatagraph routes it to the right one. When I typed a one-line request for a report, it went straight to Recap, the agent that builds reports.\u003C/p>\u003Cp>You can also duplicate any pre-made agent and customize it. Or start from scratch and build one by describing the job inside Whatagraph or from Claude.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Whatagraph_agent_instructions_559dfb9b3f.png\" srcset=\"https://media.whatagraph.com/Whatagraph_agent_instructions_559dfb9b3f.png?width=350 350w, https://media.whatagraph.com/Whatagraph_agent_instructions_559dfb9b3f.png?width=700 700w, https://media.whatagraph.com/Whatagraph_agent_instructions_559dfb9b3f.png?width=420 440w, https://media.whatagraph.com/Whatagraph_agent_instructions_559dfb9b3f.png?width=840 880w, https://media.whatagraph.com/Whatagraph_agent_instructions_559dfb9b3f.png?width=768 768w, https://media.whatagraph.com/Whatagraph_agent_instructions_559dfb9b3f.png?width=1536 1536w, https://media.whatagraph.com/Whatagraph_agent_instructions_559dfb9b3f.png?width=992 992w, https://media.whatagraph.com/Whatagraph_agent_instructions_559dfb9b3f.png?width=1984 1984w, https://media.whatagraph.com/Whatagraph_agent_instructions_559dfb9b3f.png?width=600 1200w, https://media.whatagraph.com/Whatagraph_agent_instructions_559dfb9b3f.png?width=1200 2400w, https://media.whatagraph.com/Whatagraph_agent_instructions_559dfb9b3f.png?width=720 1440w, https://media.whatagraph.com/Whatagraph_agent_instructions_559dfb9b3f.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Whatagraph agent instructions - customizing an IQ Agent\">\u003C/p>\u003Cp>Every agent is shared across your agency, so when the person who built one leaves, the agent stays.\u003C/p>\u003Ch3 id=\"what-can-iq-agents-actually-do\">What can IQ Agents actually do?\u003C/h3>\u003Cp>It covers just about anything that eats an account manager’s month:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Client onboarding in one prompt\u003C/strong>: give an agent the client’s details, and it connects their ad accounts, applies your tags and brand theme, builds the report from your standard template, and files it in the right folder.\u003C/li>\u003Cli>\u003Cstrong>Pacing and audits that come to you\u003C/strong>: instead of someone checking budgets every morning, agents monitor spend and performance across Google and Meta on a schedule you set. They flag overspend, CPA spikes, or ads still running past their end date, and send the digest straight to Slack or email.\u003C/li>\u003Cli>\u003Cstrong>Reports into decks\u003C/strong>: agents turn report data into client-ready decks in PowerPoint, Gamma, or interactive HTML, including executive summaries for stakeholders who’ll never open a dashboard.\u003C/li>\u003Cli>\u003Cstrong>Commentary in your voice\u003C/strong>: agents draft report commentary in your agency’s house style, and in the client’s language.\u003C/li>\u003C/ul>\u003Cp>In our \u003Ca href=\"/case-studies/gkv\">GKV case study\u003C/a>, the agency used agents for \u003Ca href=\"/ai-agents-for-marketing/automated-client-reporting\">automated client reporting\u003C/a>, and its two-person analytics team went from 120–180 hours a month on reporting to about 48. That’s roughly three weeks of every month handed back to analysis and strategy.\u003C/p>\u003Cp>Every workflow, with real examples, is in our \u003Ca href=\"/ai-agents-for-marketing\">AI agents for marketing\u003C/a> library.\u003C/p>\u003Cp>\u003Cstrong>Now compare all of that to most reporting tools.\u003C/strong> Tools like \u003Ca href=\"/reviews/agencyanalytics\">AgencyAnalytics\u003C/a> and \u003Ca href=\"/reviews/dashthis\">DashThis\u003C/a> offer AI that summarizes what’s already on the dashboard. Data pipelines like Supermetrics and Funnel move your data, but the reporting happens in a separate tool. So there’s no single place where an agent can build the report and then keep an eye on it.\u003C/p>\u003Ch3 id=\"can-you-use-your-whatagraph-data-in-claude-or-chatgpt\">Can you use your Whatagraph data in Claude or ChatGPT?\u003C/h3>\u003Cp>Yes, and setup takes about as long as making a coffee.\u003C/p>\u003Cp>Paste our MCP server URL into Claude, ChatGPT or Cursor, and your governed data is right there in the chat. Then ask things like \u003Ci>“Which client had the biggest CPA jump across Google and Meta last month?”\u003C/i>\u003C/p>\u003Cp>The answer comes from the same verified numbers as your reports.\u003C/p>\u003Cp>I did find that the MCP connection is read-only, which means Claude can look but can’t touch. When you want something done, such as a new report draft or an update across a client’s reports, Claude hands the task to an IQ Agent, which does the work inside Whatagraph with your approvals in place. Nifty, huh?\u003C/p>\u003Ch3 id=\"what-cant-agents-do-yet\">What can’t agents do (yet)?\u003C/h3>\u003Cp>They’re new, so I’ll be upfront about the limits:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Admins and managers only, for now.\u003C/strong> Editors and client-facing users don’t have access yet. But this is also intentional so you can control access.\u003C/li>\u003Cli>\u003Cstrong>Schedules, not real time.\u003C/strong> Several checks a day, yes. Instant “your site is down” alerts, no.\u003C/li>\u003Cli>\u003Cstrong>Some ad platforms don’t allow changes yet.\u003C/strong> An agent can flag the problem but can’t always fix it.\u003C/li>\u003Cli>\u003Cstrong>Like any new hire, they need onboarding.\u003C/strong> Write a clear brief, and check the first few runs.\u003C/li>\u003C/ul>\u003Ch2 id=\"feature-deep-dive-4-reports-dashboards-client-presentation\">Feature Deep Dive #4. Reports, Dashboards & Client Presentation\u003C/h2>\u003Cp>Reports are going out under your agency’s name, so they have to look like yours, be right every time, and be quick to produce. The little things add up to make the best impression on clients.\u003C/p>\u003Cp>Here’s how \u003Ca href=\"/white-label-reporting-tool\">Whatagraph’s white-labeling\u003C/a> holds up.\u003C/p>\u003Ch3 id=\"how-do-you-build-a-white-labeled-report\">How do you build a white-labeled report?\u003C/h3>\u003Cp>You can build it yourself, or ask an IQ Agent to build it for you. Both are easy.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Whatagraph_create_report_with_IQ_a37fcab681.png\" srcset=\"https://media.whatagraph.com/Whatagraph_create_report_with_IQ_a37fcab681.png?width=350 350w, https://media.whatagraph.com/Whatagraph_create_report_with_IQ_a37fcab681.png?width=700 700w, https://media.whatagraph.com/Whatagraph_create_report_with_IQ_a37fcab681.png?width=420 440w, https://media.whatagraph.com/Whatagraph_create_report_with_IQ_a37fcab681.png?width=840 880w, https://media.whatagraph.com/Whatagraph_create_report_with_IQ_a37fcab681.png?width=768 768w, https://media.whatagraph.com/Whatagraph_create_report_with_IQ_a37fcab681.png?width=1536 1536w, https://media.whatagraph.com/Whatagraph_create_report_with_IQ_a37fcab681.png?width=992 992w, https://media.whatagraph.com/Whatagraph_create_report_with_IQ_a37fcab681.png?width=1984 1984w, https://media.whatagraph.com/Whatagraph_create_report_with_IQ_a37fcab681.png?width=600 1200w, https://media.whatagraph.com/Whatagraph_create_report_with_IQ_a37fcab681.png?width=1200 2400w, https://media.whatagraph.com/Whatagraph_create_report_with_IQ_a37fcab681.png?width=720 1440w, https://media.whatagraph.com/Whatagraph_create_report_with_IQ_a37fcab681.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Whatagraph create report with IQ - build a report manually or with an agent\">\u003C/p>\u003Cp>The manual route is a drag-and-drop builder with ready-made templates. Set your logo, colours and fonts once as a global theme, and every new report picks them up. You can still style individual reports or widgets for a specific client.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Whatagraph_new_report_from_template_d9d9f08fb6.png\" srcset=\"https://media.whatagraph.com/Whatagraph_new_report_from_template_d9d9f08fb6.png?width=350 350w, https://media.whatagraph.com/Whatagraph_new_report_from_template_d9d9f08fb6.png?width=700 700w, https://media.whatagraph.com/Whatagraph_new_report_from_template_d9d9f08fb6.png?width=420 440w, https://media.whatagraph.com/Whatagraph_new_report_from_template_d9d9f08fb6.png?width=840 880w, https://media.whatagraph.com/Whatagraph_new_report_from_template_d9d9f08fb6.png?width=768 768w, https://media.whatagraph.com/Whatagraph_new_report_from_template_d9d9f08fb6.png?width=1536 1536w, https://media.whatagraph.com/Whatagraph_new_report_from_template_d9d9f08fb6.png?width=992 992w, https://media.whatagraph.com/Whatagraph_new_report_from_template_d9d9f08fb6.png?width=1984 1984w, https://media.whatagraph.com/Whatagraph_new_report_from_template_d9d9f08fb6.png?width=600 1200w, https://media.whatagraph.com/Whatagraph_new_report_from_template_d9d9f08fb6.png?width=1200 2400w, https://media.whatagraph.com/Whatagraph_new_report_from_template_d9d9f08fb6.png?width=720 1440w, https://media.whatagraph.com/Whatagraph_new_report_from_template_d9d9f08fb6.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Whatagraph new report from template - drag-and-drop builder with ready-made templates\">\u003C/p>\u003Cp>But I’d be lying if I didn’t say the IQ Agent route is faster. You can ask Recap for a report, writing something like: “Build a monthly PPC report for [client] using our standard template”.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Whatagraph_agent_report_build_8c980f3b77.png\" srcset=\"https://media.whatagraph.com/Whatagraph_agent_report_build_8c980f3b77.png?width=350 350w, https://media.whatagraph.com/Whatagraph_agent_report_build_8c980f3b77.png?width=700 700w, https://media.whatagraph.com/Whatagraph_agent_report_build_8c980f3b77.png?width=420 440w, https://media.whatagraph.com/Whatagraph_agent_report_build_8c980f3b77.png?width=840 880w, https://media.whatagraph.com/Whatagraph_agent_report_build_8c980f3b77.png?width=768 768w, https://media.whatagraph.com/Whatagraph_agent_report_build_8c980f3b77.png?width=1536 1536w, https://media.whatagraph.com/Whatagraph_agent_report_build_8c980f3b77.png?width=992 992w, https://media.whatagraph.com/Whatagraph_agent_report_build_8c980f3b77.png?width=1984 1984w, https://media.whatagraph.com/Whatagraph_agent_report_build_8c980f3b77.png?width=600 1200w, https://media.whatagraph.com/Whatagraph_agent_report_build_8c980f3b77.png?width=1200 2400w, https://media.whatagraph.com/Whatagraph_agent_report_build_8c980f3b77.png?width=720 1440w, https://media.whatagraph.com/Whatagraph_agent_report_build_8c980f3b77.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Whatagraph agent report build - Recap building a monthly PPC report\">\u003C/p>\u003Cp>It then builds the tabs, widgets and layout. From there, the pre-built Brand agent applies your branding, or the client’s, before it goes anywhere.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Whatagraph_whitelabeled_report_agent_3236de1e49.png\" srcset=\"https://media.whatagraph.com/Whatagraph_whitelabeled_report_agent_3236de1e49.png?width=350 350w, https://media.whatagraph.com/Whatagraph_whitelabeled_report_agent_3236de1e49.png?width=700 700w, https://media.whatagraph.com/Whatagraph_whitelabeled_report_agent_3236de1e49.png?width=420 440w, https://media.whatagraph.com/Whatagraph_whitelabeled_report_agent_3236de1e49.png?width=840 880w, https://media.whatagraph.com/Whatagraph_whitelabeled_report_agent_3236de1e49.png?width=768 768w, https://media.whatagraph.com/Whatagraph_whitelabeled_report_agent_3236de1e49.png?width=1536 1536w, https://media.whatagraph.com/Whatagraph_whitelabeled_report_agent_3236de1e49.png?width=992 992w, https://media.whatagraph.com/Whatagraph_whitelabeled_report_agent_3236de1e49.png?width=1984 1984w, https://media.whatagraph.com/Whatagraph_whitelabeled_report_agent_3236de1e49.png?width=600 1200w, https://media.whatagraph.com/Whatagraph_whitelabeled_report_agent_3236de1e49.png?width=1200 2400w, https://media.whatagraph.com/Whatagraph_whitelabeled_report_agent_3236de1e49.png?width=720 1440w, https://media.whatagraph.com/Whatagraph_whitelabeled_report_agent_3236de1e49.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Whatagraph white-labeled report agent - Brand agent applying a client theme\">\u003C/p>\u003Cp>For instance, I asked agents to create a \u003Ca href=\"/templates/ppc-report\">PPC report\u003C/a> with sample data in the Coca-Cola theme. It was done in under 10 minutes:\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Whatagraph_paid_media_PPC_report_1dca42c7d6.png\" srcset=\"https://media.whatagraph.com/Whatagraph_paid_media_PPC_report_1dca42c7d6.png?width=350 350w, https://media.whatagraph.com/Whatagraph_paid_media_PPC_report_1dca42c7d6.png?width=700 700w, https://media.whatagraph.com/Whatagraph_paid_media_PPC_report_1dca42c7d6.png?width=420 440w, https://media.whatagraph.com/Whatagraph_paid_media_PPC_report_1dca42c7d6.png?width=840 880w, https://media.whatagraph.com/Whatagraph_paid_media_PPC_report_1dca42c7d6.png?width=768 768w, https://media.whatagraph.com/Whatagraph_paid_media_PPC_report_1dca42c7d6.png?width=1536 1536w, https://media.whatagraph.com/Whatagraph_paid_media_PPC_report_1dca42c7d6.png?width=992 992w, https://media.whatagraph.com/Whatagraph_paid_media_PPC_report_1dca42c7d6.png?width=1984 1984w, https://media.whatagraph.com/Whatagraph_paid_media_PPC_report_1dca42c7d6.png?width=600 1200w, https://media.whatagraph.com/Whatagraph_paid_media_PPC_report_1dca42c7d6.png?width=1200 2400w, https://media.whatagraph.com/Whatagraph_paid_media_PPC_report_1dca42c7d6.png?width=720 1440w, https://media.whatagraph.com/Whatagraph_paid_media_PPC_report_1dca42c7d6.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Whatagraph paid media PPC report - built by agents in under 10 minutes\">\u003C/p>\u003Cp>The output is a custom, white-labeled report you can proudly send your client:\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Whatagraph_paid_media_PPC_report_2_6a782172c0.png\" srcset=\"https://media.whatagraph.com/Whatagraph_paid_media_PPC_report_2_6a782172c0.png?width=350 350w, https://media.whatagraph.com/Whatagraph_paid_media_PPC_report_2_6a782172c0.png?width=700 700w, https://media.whatagraph.com/Whatagraph_paid_media_PPC_report_2_6a782172c0.png?width=420 440w, https://media.whatagraph.com/Whatagraph_paid_media_PPC_report_2_6a782172c0.png?width=840 880w, https://media.whatagraph.com/Whatagraph_paid_media_PPC_report_2_6a782172c0.png?width=768 768w, https://media.whatagraph.com/Whatagraph_paid_media_PPC_report_2_6a782172c0.png?width=1536 1536w, https://media.whatagraph.com/Whatagraph_paid_media_PPC_report_2_6a782172c0.png?width=992 992w, https://media.whatagraph.com/Whatagraph_paid_media_PPC_report_2_6a782172c0.png?width=1984 1984w, https://media.whatagraph.com/Whatagraph_paid_media_PPC_report_2_6a782172c0.png?width=600 1200w, https://media.whatagraph.com/Whatagraph_paid_media_PPC_report_2_6a782172c0.png?width=1200 2400w, https://media.whatagraph.com/Whatagraph_paid_media_PPC_report_2_6a782172c0.png?width=720 1440w, https://media.whatagraph.com/Whatagraph_paid_media_PPC_report_2_6a782172c0.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Whatagraph paid media PPC report - custom white-labeled client report\">\u003C/p>\u003Ch3 id=\"how-easy-is-it-to-update-dozens-of-reports-at-once\">How easy is it to update dozens of reports at once?\u003C/h3>\u003Cp>Criminally easy. If you manage 20+ clients, you’ll notice the difference immediately.\u003C/p>\u003Cp>You can build one master report and link all your client reports to it. If you need, you can change a chart, swap a metric or update your logo in the master, and every linked report updates automatically.\u003C/p>\u003Cp>An IQ agent can swoop in to save you time and effort here too. If you have a one-off change you need applied across multiple reports, the Sweep agent:\u003C/p>\u003Cul>\u003Cli>lists every report it will touch\u003C/li>\u003Cli>saves a version of each\u003C/li>\u003Cli>applies the change in one pass\u003C/li>\u003C/ul>\u003Ch3 id=\"can-you-check-reports-before-they-reach-clients\">Can you check reports before they reach clients?\u003C/h3>\u003Cp>Yes, and it’s a safety net we’d recommend every agency switches on.\u003C/p>\u003Cp>When you automate a report, you choose either to \u003Cstrong>send automatically\u003C/strong>, or \u003Cstrong>review before sending\u003C/strong>. With review on, the report waits for your sign-off and won’t reach the client until you approve it.\u003C/p>\u003Ch3 id=\"how-do-clients-actually-see-their-reports\">How do clients actually see their reports?\u003C/h3>\u003Cp>Clients can get their reports in three ways:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Live links\u003C/strong> that update automatically, which you can protect with a password and limit to what each person should see\u003C/li>\u003Cli>\u003Cstrong>Scheduled emails\u003C/strong> with a PDF or live link, with your own subject line and message\u003C/li>\u003Cli>\u003Cstrong>PDF exports\u003C/strong> for clients who still want something to attach\u003C/li>\u003C/ol>\u003Cp>For reports at reports.youragency.com and emails sent from your own address, you’ll need the custom domain. As covered in the pricing section, that’s a Prime add-on.\u003C/p>\u003Cp>Agents can also \u003Ca href=\"/ai-agents-for-marketing/marketing-decks\">turn reports into marketing decks\u003C/a> using Gamma, PowerPoint, or HTML artifacts. For HTML, you share these decks as password-protected links to clients.\u003C/p>\u003Cdiv class=\"note bg-green-50 p-5 rounded-md\">\n          \u003Cspan class=\"!text-22 block mb-2 !font-semibold !leading-7 lg:!text-28\">✅ TL;DR Takeaway\u003C/span>\n          \u003Cp class=\"!mb-0\">Whatagraph makes branded, client-ready reports quick to build, by hand or with agents, and \u003Ca href=\"https://help.whatagraph.com/en/articles/6413422-linked-report-templates\">linked templates\u003C/a> keep dozens of them in sync. “Review before sending” stops errors from reaching clients. The only catch to keep in mind: for a fully white-labeled domain and sender address, you’ll need Prime.\u003C/p>\n        \u003C/div>\u003Ch2 id=\"feature-deep-dive-5-enterprise-governance-security-guardrails\">Feature Deep Dive #5: Enterprise Governance & Security Guardrails\u003C/h2>\u003Cdiv class=\"note bg-green-50 p-5 rounded-md\">\n          \u003Cspan class=\"!text-22 block mb-2 !font-semibold !leading-7 lg:!text-28\">✅ TL;DR Takeaway\u003C/span>\n          \u003Cp class=\"!mb-0\">This is AI with peace of mind. Your client data stays in the EU and never trains AI models. Agents can only do what you allow, show their plan before acting, and need explicit confirmation for anything destructive. With ISO 27001 certification, GDPR compliance and full version history, you stay in control.\u003C/p>\n        \u003C/div>\u003Cp>Almost every movie about AI shows some sort of near-apocalyptic danger.\u003C/p>\u003Cp>Your agency’s worries are probably less dramatic, but just as real. Will your clients’ spend and revenue data end up training someone else’s AI model? Will an agent change a campaign nobody signed off on?\u003C/p>\u003Cp>Fair questions, and ones we built Whatagraph’s AI capabilities around. No robot domination in sight.\u003C/p>\u003Ch3 id=\"will-your-client-data-end-up-training-an-ai-model\">Will your client data end up training an AI model?\u003C/h3>\u003Cp>No, no, no.\u003C/p>\u003Cp>With IQ Agents, client data is processed in the EU. The model reads the data to do the job, but nothing is uploaded into ChatGPT or Claude, and it’s never used to train AI models.\u003C/p>\u003Cp>That’s a big deal for agencies whose clients (or own policies) don’t allow external AI tools. Everything stays inside Whatagraph.\u003C/p>\u003Ch3 id=\"can-an-agent-change-things-without-you-knowing\">Can an agent change things without you knowing?\u003C/h3>\u003Cp>Only if you let it. Every tool on every agent is set to one of three options:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Allowed\u003C/strong>\u003C/li>\u003Cli>\u003Cstrong>Needs approval\u003C/strong>\u003C/li>\u003Cli>\u003Cstrong>Denied\u003C/strong>\u003C/li>\u003C/ol>\u003Cp>The defaults are deliberately cautious:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Reading data\u003C/strong> is allowed.\u003C/li>\u003Cli>\u003Cstrong>Anything that changes something\u003C/strong> needs your approval.\u003C/li>\u003Cli>\u003Cstrong>Anything destructive\u003C/strong>, like deleting, is never granted automatically.\u003C/li>\u003C/ul>\u003Cp>Before an agent starts, it shows you its plan: what it understood, what it will change, and in what order. You approve it, adjust it, or stop it, and you can watch every step as it runs.\u003C/p>\u003Cp>I recommend starting with every change set to “needs approval.” After a week or two of watching what the agents ask to do, relax the permissions you’re comfortable with, the same way you’d give a new hire more responsibility.\u003C/p>\u003Ch3 id=\"what-happens-if-an-agent-gets-something-wrong\">What happens if an agent gets something wrong?\u003C/h3>\u003Cp>Good news. Several safety nets are built-in:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Two-step confirmation\u003C/strong>: important actions like deleting, publishing or replacing items run in two steps. The first attempt only previews what would change. Nothing happens until a second, identical instruction confirms it.\u003C/li>\u003Cli>\u003Cstrong>Agents read the manual first\u003C/strong>: before using any tool that changes something, an agent must load that tool’s playbook, including the known mistakes to avoid. If it hasn’t, the action is blocked.\u003C/li>\u003Cli>\u003Cstrong>Full audit trail\u003C/strong>: every change shows which agent made it.\u003C/li>\u003Cli>\u003Cstrong>Version history\u003C/strong>: you can roll back anything an agent changed in a report.\u003C/li>\u003C/ul>\u003Ch3 id=\"does-whatagraph-meet-enterprise-security-standards\">Does Whatagraph meet enterprise security standards?\u003C/h3>\u003Cp>Yes, and comfortably:\u003C/p>\u003Cul>\u003Cli>\u003Ca href=\"/security-policy\">\u003Cstrong>ISO/IEC 27001:2022 certified\u003C/strong>\u003C/a>\u003C/li>\u003Cli>\u003Cstrong>GDPR compliant\u003C/strong>, with EU data hosting\u003C/li>\u003Cli>\u003Cstrong>AES-256 encryption\u003C/strong>\u003C/li>\u003Cli>\u003Cstrong>Single sign-on\u003C/strong>: Google login on Max, and SAML as an add-on on Prime\u003C/li>\u003C/ul>\u003Cp>And because agents are shared across your team, so is the visibility. Anyone can see how a result was produced, and if a conversation is marked private, an admin can still take it over when someone leaves.\u003C/p>\u003Ch2 id=\"whatagraph-vs-alternatives-how-does-it-compare\">Whatagraph vs. Alternatives: How Does It Compare?\u003C/h2>\u003Cp>There’s no single “best” reporting tool, only the best one for your agency. Here’s a rapid-fire comparison, with links if you want to go deeper.\u003C/p>\u003Ch3 id=\"whatagraph-vs-agencyanalytics\">Whatagraph vs. AgencyAnalytics\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>AgencyAnalytics is great for:\u003C/strong> small to \u003Ca href=\"/agencies\">mid-size agencies\u003C/a> that want quick setup and a polished all-in-one client portal. G2 reviewers rate it highly for ease of use and support.\u003C/li>\u003Cli>\u003Cstrong>Whatagraph is the better fit if:\u003C/strong> you need cross-channel blends, standardized naming across platforms, linked templates, and agents that build and monitor reports for you.\u003C/li>\u003C/ul>\u003Cp>Need more? Read our full \u003Ca href=\"/reviews/agencyanalytics\">AgencyAnalytics review\u003C/a>.\u003C/p>\u003Ch3 id=\"whatagraph-vs-dashthis\">Whatagraph vs. DashThis\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>DashThis is great for:\u003C/strong> simple, affordable dashboards for a small client list, with plans priced per dashboard.\u003C/li>\u003Cli>\u003Cstrong>Whatagraph is the better fit if:\u003C/strong> you’ve outgrown 30-odd integrations, or you need blended metrics and reporting that scales past a handful of clients.\u003C/li>\u003C/ul>\u003Cp>Need more? Read our full \u003Ca href=\"/reviews/dashthis\">DashThis review\u003C/a>.\u003C/p>\u003Ch3 id=\"whatagraph-vs-funnelio\">Whatagraph vs. Funnel.io\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Funnel is great for:\u003C/strong> teams with a data warehouse and BI stack who want a powerful pipeline. G2 reviewers find it easier to set up and administer.\u003C/li>\u003Cli>\u003Cstrong>Whatagraph is the better fit if:\u003C/strong> you want the pipeline, the reporting and the agents in one place, without building a BI layer on top. G2 reviewers find Whatagraph easier to use day to day.\u003C/li>\u003C/ul>\u003Cp>Need more? Read our full \u003Ca href=\"/reviews/funnel-io\">Funnel.io review\u003C/a>.\u003C/p>\u003Ch3 id=\"whatagraph-vs-supermetrics\">Whatagraph vs. Supermetrics\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Supermetrics is great for:\u003C/strong> piping data into Google Sheets, Looker Studio or a warehouse, with a huge connector library and a low entry price.\u003C/li>\u003Cli>\u003Cstrong>Whatagraph is the better fit if:\u003C/strong> you don’t want to maintain a separate reporting tool on top, and you’d rather your metrics are defined once and reused everywhere.\u003C/li>\u003C/ul>\u003Cp>Need more? Read our full \u003Ca href=\"/reviews/supermetrics\">Supermetrics review\u003C/a>, or compare \u003Ca href=\"/blog/articles/supermetrics-competitors-and-alternatives\">Supermetrics alternatives\u003C/a>.\u003C/p>\u003Ch3 id=\"whatagraph-vs-databox\">Whatagraph vs. Databox\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Databox is great for:\u003C/strong> internal KPI dashboards, with a free plan and strong mobile and TV display options.\u003C/li>\u003Cli>\u003Cstrong>Whatagraph is the better fit if:\u003C/strong> client reporting is the core of your business, and you need white-labeling, linked templates and governed cross-channel data.\u003C/li>\u003C/ul>\u003Cp>Need more? Read our full \u003Ca href=\"/reviews/databox\">Databox review\u003C/a>.\u003C/p>\u003Ch3 id=\"whatagraph-vs-google-data-studio-looker-studio\">Whatagraph vs. Google Data Studio (Looker Studio)\u003C/h3>\u003Cul>\u003Cli>\u003Cstrong>Looker Studio is great for:\u003C/strong> free reporting on Google data, like GA4, Google Ads and Search Console. It’s hard to beat at zero cost.\u003C/li>\u003Cli>\u003Cstrong>Whatagraph is the better fit if:\u003C/strong> most of your clients’ data lives outside Google. Looker Studio needs paid third-party connectors for Meta, LinkedIn or TikTok, caps blends at five sources, and has no agents.\u003C/li>\u003C/ul>\u003Cp>Or are you weighing up AI tools specifically? We compared the \u003Ca href=\"/blog/articles/ai-marketing-agents\">top AI marketing agents for reporting\u003C/a> side by side.\u003C/p>\u003Ch2 id=\"the-final-verdict-when-to-choose-whatagraph-vs-alternatives\">The Final Verdict: When to Choose Whatagraph vs. Alternatives\u003C/h2>\u003Cp>So, who is Whatagraph best for, and why should you choose it for your reporting needs?\u003C/p>\u003Cp>Here’s where I’d draw the line:\u003C/p>\u003Cp>\u003Cstrong>Choose Whatagraph if…\u003C/strong>\u003C/p>\u003Cul>\u003Cli>You manage 10+ clients or accounts across multiple paid and organic channels.\u003C/li>\u003Cli>You want one all-in-one platform with a governed data foundation you can push to AI tools.\u003C/li>\u003Cli>You want agents that automate reporting and give your team time back for strategy.\u003C/li>\u003Cli>You’re tired of babysitting connectors and want 60+ integrations maintained for you.\u003C/li>\u003Cli>You need white-labeled reports that stay in sync across dozens of clients.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Choose an alternative if…\u003C/strong>\u003C/p>\u003Cul>\u003Cli>You’re a solo freelancer managing 1–3 local clients with minimal spend.\u003C/li>\u003Cli>You only need simple SEO rank tracking or single-channel reports.\u003C/li>\u003Cli>You need a 100% free tool and have in-house dev hours to maintain a tool like Looker Studio.\u003C/li>\u003C/ul>\u003Cp>Ready to stop paying the reporting tax? \u003Ca href=\"/book-a-call\">Book a demo\u003C/a> and put precious hours back into client work, where your team’s expertise can really make the difference.\u003C/p>","sections.rich-text-content",{"id":624,"description":625,"title":37,"disable_top_margin":17,"disable_bottom_margin":17,"variant":626,"items":627},1830,"Have more questions about Whatagraph? We’ve answered them here.","default",[628,632,636,640,644,648,652],{"id":629,"question":630,"answer":631},11225,"What does Whatagraph do?","\u003Cp>Whatagraph is an agentic marketing intelligence platform. It brings data from 60+ marketing platforms into one place, where you can clean, standardize and blend it.\u003C/p>\u003Cp>From there, you can use it for white-labeled client reports, IQ Agents that automate reporting work, or AI tools like Claude and ChatGPT via MCP.\u003C/p>",{"id":633,"question":634,"answer":635},11226,"What are the pros and cons of Whatagraph?","\u003Cp>\u003Cstrong>Whatagraph pros include:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>IQ Agents that build, update and monitor reports\u003C/li>\u003Cli>A governed data layer so numbers stay consistent everywhere\u003C/li>\u003Cli>60+ integrations maintained in-house; linked templates\u003C/li>\u003Cli>Strong white-labeling\u003C/li>\u003Cli>A dedicated Customer Success Manager on every plan\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Whatagraph cons include:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>A higher starting price than entry-level tools, with no free plan and annual billing only\u003C/li>\u003Cli>It’s built for marketing data rather than finance or operations data\u003C/li>\u003Cli>Advanced setup, like custom metrics across dozens of clients, rewards some upfront planning\u003C/li>\u003C/ul>",{"id":637,"question":638,"answer":639},11227,"Who is Whatagraph best for?","\u003Cp>Whatagraph is best for mid-size marketing agencies (roughly 30–100 people) managing 15+ clients across several ad platforms. That’s where we really see an impact for our customers.\u003C/p>\u003Cp>It’s also a good fit for multi-location brands that need consistent reporting across many accounts.\u003C/p>",{"id":641,"question":642,"answer":643},11228,"Does Whatagraph have a free version?","\u003Cp>No. Whatagraph has two paid plans, both billed annually: Max, from €699/month ($812/month), and Prime, with custom pricing.\u003C/p>",{"id":645,"question":646,"answer":647},11229,"How does Whatagraph compare to similar tools?","\u003Cp>Lighter tools like AgencyAnalytics and DashThis are simpler and cheaper for small client lists. Data pipelines like Supermetrics and Funnel move data well but need a separate reporting tool. Looker Studio is free but relies on paid connectors for non-Google data. Whatagraph combines the data layer, reporting and agents in one platform.\u003C/p>",{"id":649,"question":650,"answer":651},11230,"Is Whatagraph worth it for small businesses?","\u003Cp>Not really, unless you’re planning to grow.\u003C/p>\u003Cp>If you’re running a handful of clients on one or two channels, a lighter tool will do the job for less. But if you expect to add more clients or ad platforms soon, Whatagraph is built to scale with you, and switching later is more work than starting on the right platform.\u003C/p>",{"id":653,"question":654,"answer":655},11231,"What features does Whatagraph offer for marketing analysis?","\u003Cp>The core features on Whatagraph for marketing analysis include:\u003C/p>\u003Cul>\u003Cli>Cross-channel data blending and source groups\u003C/li>\u003Cli>Custom metrics and dimensions\u003C/li>\u003Cli>Goals and alerts\u003C/li>\u003Cli>KPI overviews across all your clients\u003C/li>\u003Cli>AI-written report commentary\u003C/li>\u003Cli>IQ Agents for audits and analysis\u003C/li>\u003Cli>MCP access, so you can ask cross-channel questions in Claude or ChatGPT\u003C/li>\u003C/ul>",{"id":657,"metaTitle":549,"metaDescription":658,"addNoIndex":17,"canonicalURL":37,"metaImage":659},4086,"Find a hands-on, honest Whatagraph review for 2026 covering who it’s for, its standout features, & how it compares to other tools (+ real user insights). ",{"id":555,"name":556,"alternativeText":37,"caption":37,"width":557,"height":558,"formats":660,"hash":569,"ext":370,"mime":371,"size":570,"url":571,"previewUrl":37,"provider":356,"provider_metadata":37,"createdAt":572,"updatedAt":572,"documentId":573,"publishedAt":572,"focalPoint":37},{"thumbnail":661},{"ext":370,"url":561,"etag":562,"hash":563,"mime":371,"name":564,"path":37,"size":565,"width":566,"height":567,"sizeInBytes":568},{"pagination":663},{"page":5,"pageSize":147,"pageCount":5,"total":5},1793640199475]