Google Ads (Adwords) Report Template

Collect and aggregate all the metrics you and your client want to see. Connect all your client’s data sources and gather them in the same report. Explore your Google Ads report at the campaign or keyword level. Get and provide quick real-time and historical data access to key Google Ads metrics and KPIs.

    Google Report Template
    Join marketing agencies and teams worldwide who use Whatagraph to work with marketing data!
    Ogilvy logo
    n365 logo
    House dentsu logo
    upstick logo
    thrive logo
    Power digital logo
    havas logo
    mc cann logo

    Use Whatagraph’s Pre-made Google Ads Report Template and Easily Report On Your PPC Campaigns

    Track Campaign Performance and Automate PPC Reporting

    Want to track a specific ad campaign and analyze how the audience is behaving on your client’s website? You can do that with our Google Ads report template. No matter your client’s needs and metrics they want to monitor - try Whatagraph. Build that perfect report for them and automate PPC reporting. Weekly, monthly or quarterly. Set up a report and automatically send it without lifting a finger again.

    Google Report Main KPIs

    Monitor All Your Vital KPIs & Metrics

    Impressions, conversions, clicks and CPC are the core of all Google Ads campaigns. Build a Google Ads report with Whatagraph and put these metrics at the center of your client report. Let them know how your initiatives are performing. Get accurate Google Ads data so your clients can see what’s working and what isn’t.

    Google Automated Report

    Create Insightful Google Ads Performance Reports

    Notes, tables, charts. These and other Whatagraph features create insightful Google Ads performance reports and allow agencies to make better data-driven decisions. Explain, show and visualize your results. Use the goal widget to see you well you are reaching your client’s objectives. Try Whatagraph and engage your clients with easy-to-understand reports. 

    Google KPIs Report Template

    All reporting features your agency needs

    40+ integrations
    We integrate with more than 40 marketing platforms, such as Google Analytics, Ahrefs, SEMRush, Facebook, MailChimp, Klaviyo, and many others.
    Cross-channel reports
    SEO, SEM, social media, performance marketing, email marketing - create a singular client report for all channels instead of one report for each.
    Full report automation
    Start from a report template, add your sources and you can create a report in under 10 minutes. You can automate the delivery too - and send reports automatically at your desired intervals.
    White-label reports
    Make your reports align with your agency branding and style. Customize each report with your agency logo, colors and branding and every detail you need to make your report truly your own.
    Start 7-day Free Trial

    No credit card required


    All your questions answered. And if you can’t find it here, chat to our friendly team.

    How do I create a Google Ads report?
    You can generate a Google Ads report using the tool provided by Google. But even explaining it will take time. Here's what we'd like to offer you:

    1. Create a Whatagraph account 

    Create an account in less than a minute by adding your information. No credit card is needed, and you can try it for free for 7 days!

    2. Connect your tools 

    Now the easy, fun part. Connect the channels you need to create a report that would meet your and your client’s needs. 

    3. Customize the Google Ads report
    Now that you’ve done the hardest part pull relevant metrics and customize the report. Change domains, logos and colours as needed. 
    What should be included in a Google ad report?
    For Google Ads reporting, you must provide a cohesive summary of your campaign performance metrics. This means keyword performance metrics, conversion rates, ad spends, ROAS, and any experiments you may be running. But, you also need to drill down into specific data, so the client can see data at the campaign, ad group, ad, and keyword level.

    What is a PPC report?

    A PPC report is used to demonstrate the results of your PPC campaigns or analyze how effective certain keywords are on which you're bidding. You can do this by looking at an aggregated PPC report that contains Google Ads data and comparing it with other PPC channels.

    By assessing these key metrics, you can gauge how effective one PPC channel like Google Ads is compared to other PPC channels you may use. You can also view how effective each PPC campaign has been thus far and see where to allocate your budget in the future.
    How do I create an SEM report?

    To make the SEM report creation process easier, you may wish to use a data aggregating tool like Whatagraph. Connect with popular analytics tools like Google Analytics, Google Ads, Facebook Ads, Ahrefs, and many others to provide you with a comprehensive overview of SEM performance.

    Track analytics data in one place and manage campaign reports for all of your clients in one place. Just connect your data sources with Whatagraph and use our automated report builder to build a comprehensive SEM report in just a few minutes. You will save literally hours on monthly report building for your clients.

    It’s good to be loved! Our clients are not shy about expressing it.

    This is exactly what I was looking for when I set out to find a better way of collating and sharing our social media analytics with internal stakeholders. Goodbye spreadsheets and the tedious task of copying + pasting analytics from each social media account!

    Ashley S, Social Media & Content Co-ordinator verified review by

    Ashley S, Social Media & Content Co-ordinator

    We have found it provides our clients quick reports that they can analyze and ingest easily. It cuts down on our explanations and walkthroughs with clients. Overall, it has been a tremendous time-saver, along with exceeding our clients’ expectations with reporting.

    Kyle R, Digital Marketing Specialist verified review by

    Kyle R, Digital Marketing Specialist

    The SUPPORT. Whatagraph has THE BEST support team, ultra-responsive, ultra-helpful. They clear your roadblocks, update their platform to suit your needs, implement awesome new features (on user suggestion and on the back of their own ambition). AWESOME.

    Jasper C, Social Ads Specialist verified review by

    Jasper C, Social Ads Specialist

    Whatagraph is exactly what we were looking for in order to collect and organize data from multiple accounts (clients) with multiple data sources. It is the perfect tool to analyse data, to change the strategy, and also to create reports clients will understand.

    Thiago A, Digital Marketer verified review by

    Thiago A, Digital Marketer

    Whatagraph does not require someone to be “techy” to use the software. The learning curve is so minute, and when you do have issues- the support team will help you in a kind and efficient manner.

    Liam R, Digital Marketing Campaign Manager verified review by

    Liam R, Digital Marketing Campaign Manager

    You just need a few hours of clicking and trying things to understand it. I like the interface, the way you makeup formulas and edit them, I like that you can build your own widgets.

    Mich C, Digital Leader verified review by

    Mich C, Digital Leader

    What really makes Whatagraph shine is the way it breakdown data to your clients. Most of our clients want to see their metrics, but they don't really want to take the time to learn all about understanding them.

    Daniel W, General Manager verified review by

    Daniel W, General Manager

    We're able to streamline our social media marketing into a report that has proper metrics that clients can understand. We're literally able to select from social media platforms to ads, to stories etc. You name it.

    Andrea R, Marketing Executive verified review by

    Andrea R, Marketing Executive

    Need more help with getting started?


    We can set up your report campaign for you!

    If you need help with setting up Whatagraph - our team can create your campaign reports!

    Ready for insights?

    It's time to focus your time on the tasks that really matter, and let us worry about your marketing analytics. Start your free 7-day trial.

    • Free for 7 days
    • No credit card required
    • Live chat support
    • Cancel anytime
    Start Reporting For Free

    No credit card required