LinkedIn Ads Report Template

Want to find out how your LinkedIn Ads campaigns are performing? Generate this report! Get all essential KPIs on a single page and get an in-depth analysis of your profile performance. LinkedIn Ads overview report will present accurate data on your ad spend, conversion rate and CTR.

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Compare your results and optimize LinkedIn Ads campaigns

Evaluate your LinkedIn Ads account and compare it to other digital marketing channels. Use widgets & graphs to best represent and measure all paid channels. Pull data like impressions, costs and clicks and instantly learn which ads perform the best.

View the entire funnel

Marketing agencies require as much data as they can get. Good thing that the LinkedIn Ads report template presents a large amount of data in an eye-catching way! This template reports search funnel's conversion data at each stage. See the percentage of people that became your customers after clicking on your ad or reacting to it.

Get campaign performance overview

Examine the results of each campaign separately to see if your efforts were fruitful. By using the LinkedIn Pages connector, you can also get an overview of your LinkedIn performance, including the number of times your ad was seen, audience demographics, and CPC.

All reporting features your agency needs

40+ integrations

We integrate with more than 40 marketing platforms, such as Google Analytics, Ahrefs, SEMRush, Facebook, MailChimp, Klaviyo, and many others.

Cross-channel reports

SEO, SEM, social media, performance marketing, email marketing - create a singular client report for all channels instead of one report for each.

Full report automation

Start from a report template, add your sources and you can create a report in under 10 minutes. You can automate the delivery too - and send reports automatically at your desired intervals.

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Make your reports align with your agency branding and style. Customize each report with your agency logo, colors and branding and every detail you need to make your report truly your own.

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FAQs

All your questions answered. And if you can’t find it here, chat to our friendly team.

How do I create a LinkedIn report?

Creating a LinkedIn report on Whatagraph is easy. And you even have 2 options.
1. Use pre-made templates.
2. Use blank page.
First and foremost, add LinkedIn as a data source. It may be necessary to verify it, but it will not take more than 2 minutes.
Then you must decide what type of report you want to create. When learning about your audience or page activity, you'd use various metrics and widgets. In other words, consider the goals you are trying to achieve on LinkedIn, and use KPIs as your guide when creating a report.
After that, drag and drop widgets to suit your needs. Use tables, charts, and graphs to make your report more visually appealing and understandable. Change the fonts and colors as needed. Finally, don't forget to automate this report. Cover any time period with any frequency. Receive daily, monthly, or quarterly reports in your inbox.

How do I analyze an ad performance on LinkedIn?

To productively analyze any performance, you need to have a reason to do it. One of those reasons is goals/objectives. If you don’t have any objectives in mind, think of these 3:
1. Building brand awareness;
2. Increasing engagement;
3. Generating leads.
Once you've decided on one of the three most popular goals, identify the key metrics you'll use to track your progress. If you want to raise brand awareness, track and monitor metrics such as impressions, reach, and conversion rate.
It's now time to evaluate the success of your ad campaign.
Create a baseline by noting the key metrics from your first ad campaigns. This prepares you to report growth based on previous performance.
Set objectives for enhancing your baseline numbers. Optimize key metrics and strategies based on past PPC data performance.

What's the best ad format for LinkedIn?

LinkedIn offers eight different ad formats. You'll need different ones depending on your goals, product image, and needs. Here's a quick guide to consider when it comes to ad formats.
1. Text ad. Ideal when the goal is to build brand awareness;
2. Message ad. Ideal when the goal is to reach a very specific audience;
3. Single image ad. Ideal when the goal is to generate leads;
4. Video ad. Ideal when the goal is to build brand awareness;
5. Carousel Image ad. Ideal when displaying products or services;
6. Spotlight ad. Ideal when the goal is to increase the following and generate leads;
7. Conversion ad. Ideal when adapting the offer to the user’s personal needs;
8. Event ads. Ideal when promoting events.

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This is exactly what I was looking for when I set out to find a better way of collating and sharing our social media analytics with internal stakeholders. Goodbye spreadsheets and the tedious task of copying + pasting analytics from each social media account!

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We have found it provides our clients quick reports that they can analyze and ingest easily. It cuts down on our explanations and walkthroughs with clients. Overall, it has been a tremendous time-saver, along with exceeding our clients’ expectations with reporting.

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Jasper C, Social Ads Specialist

Whatagraph is exactly what we were looking for in order to collect and organize data from multiple accounts (clients) with multiple data sources. It is the perfect tool to analyse data, to change the strategy, and also to create reports clients will understand.

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Whatagraph does not require someone to be “techy” to use the software. The learning curve is so minute, and when you do have issues- the support team will help you in a kind and efficient manner.

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Liam R, Digital Marketing Campaign Manager

You just need a few hours of clicking and trying things to understand it. I like the interface, the way you makeup formulas and edit them, I like that you can build your own widgets.

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Mich C, Digital Leader

What really makes Whatagraph shine is the way it breakdown data to your clients. Most of our clients want to see their metrics, but they don't really want to take the time to learn all about understanding them.

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We're able to streamline our social media marketing into a report that has proper metrics that clients can understand. We're literally able to select from social media platforms to ads, to stories etc. You name it.

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