LinkedIn Analytics Report Template

Use this free LinkedIn Analytics report template to keep essential KPIs in a single place and get an in-depth analysis of your profile performance.

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Build a performance report in minutes

See your performance overview

Find out what type of content your audience enjoys the most and see how people react to your posts. View the number of received reactions, shares, and comments.

Track your follower growth

Measure how your follower base is growing over a selected period of time. Find out what are the best days of the week to post.

View the entire engagement funnel

Get a visual representation of the conversion data at each step of your funnel. See the percentage of people that became your customers after following your page or liking your post.

All reporting features your agency needs

40+ integrations

We integrate with more than 40 marketing platforms, such as Google Analytics, Ahrefs, SEMRush, Facebook, MailChimp, Klaviyo, and many others.

Cross-channel reports

SEO, SEM, social media, performance marketing, email marketing - create a singular client report for all channels instead of one report for each.

Full report automation

Start from a report template, add your sources and you can create a report in under 10 minutes. You can automate the delivery too - and send reports automatically at your desired intervals.

White-label reports

Make your reports align with your agency branding and style. Customize each report with your agency logo, colors and branding and every detail you need to make your report truly your own.

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FAQs

All your questions answered. And if you can’t find it here, chat to our friendly team.

What is a click-through rate on LinkedIn?

CTR, short for a click-through rate, is the number of clicks your page received divided by impressions.

What do clicks mean on LinkedIn?

On LinkedIn, clicks are the number of times your company name, content, or logo have been clicked.

What is a good impression rate on LinkedIn?

On LinkedIn, a 2% engagement rate is considered acceptable, while anything above 2% indicates that you’re performing well.

What’s more important: reach or impressions?

Reach is the total number of people who have seen your post. Impressions refer to the number of times your ad or content has been displayed on a screen. Now, which metric you choose to pay more attention to mainly depends on your goals.
For example, you should track impressions if you’re worried about spamming people with too many ads. To avoid the scenario, try increasing your reach.
Meanwhile, reach helps determine if there’s something wrong going on with your ads. For instance, if you reached a large number of people but received little-to-no conversions, review the framing or the content.
So, these metrics go side-by-side: track both reach and impressions to see how successful your campaign was.

It’s good to be loved! Our clients are not shy about expressing it.

This is exactly what I was looking for when I set out to find a better way of collating and sharing our social media analytics with internal stakeholders. Goodbye spreadsheets and the tedious task of copying + pasting analytics from each social media account!

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Ashley S, Social Media & Content Co-ordinator

We have found it provides our clients quick reports that they can analyze and ingest easily. It cuts down on our explanations and walkthroughs with clients. Overall, it has been a tremendous time-saver, along with exceeding our clients’ expectations with reporting.

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Kyle R, Digital Marketing Specialist

The SUPPORT. Whatagraph has THE BEST support team, ultra-responsive, ultra-helpful. They clear your roadblocks, update their platform to suit your needs, implement awesome new features (on user suggestion and on the back of their own ambition). AWESOME.

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Jasper C, Social Ads Specialist

Whatagraph is exactly what we were looking for in order to collect and organize data from multiple accounts (clients) with multiple data sources. It is the perfect tool to analyse data, to change the strategy, and also to create reports clients will understand.

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Thiago A, Digital Marketer

Whatagraph does not require someone to be “techy” to use the software. The learning curve is so minute, and when you do have issues- the support team will help you in a kind and efficient manner.

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Liam R, Digital Marketing Campaign Manager

You just need a few hours of clicking and trying things to understand it. I like the interface, the way you makeup formulas and edit them, I like that you can build your own widgets.

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Mich C, Digital Leader

What really makes Whatagraph shine is the way it breakdown data to your clients. Most of our clients want to see their metrics, but they don't really want to take the time to learn all about understanding them.

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Daniel W, General Manager

We're able to streamline our social media marketing into a report that has proper metrics that clients can understand. We're literally able to select from social media platforms to ads, to stories etc. You name it.

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Andrea R, Marketing Executive

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