The Ultimate Marketing Report Template
Whatagraph marketing report template measures your marketing performance across social media, PPC, SEO, email marketing, and many other channels. Create your first report and aggregate important metrics and KPIs fast. Leverage data and optimize your marketing campaigns to make the best business decisions.
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Connect your Google Analytics account and get in tune with your audience. Use an SEO report template and display user activity on your website as part of a monthly marketing report. Get to know your audience’s demographics, how they are engaging with your site and what are their browsing habits. Use historical trends to gauge progress and prepare future campaign development.
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How do you write a marketing report?
A marketing report is a compilation of data gathered from various marketing sources. It displays the results of your company's marketing efforts. To create a digital marketing report, follow these steps:
- Determine the report's purpose.
The goal of marketing reporting is usually to analyze a particular campaign or activity. Sometimes, it's being done to show the client the work that has been done.
Determine your own unique purpose and what you want to accomplish with the report.
- Establish your marketing objectives.
Possible objectives and targets might be to increase monthly revenue, improve customer satisfaction or generate x of leads.
- Determine the metrics and KPIs that will provide you with the answers you want.
Any objective and goal has its own set of KPIs. Establish the measurements that would best track and monitor your performance.
What should a quarterly marketing report include?
A quarterly report is a comprehensive strategic record that should be used to develop a long-term marketing strategy. Depending on the marketing goals you have created for yourself, there are two aspects that marketing agencies are most concerned with.
First, the bottom line. It basically answers the question ‘What revenue have you generated?’.
Usually, revenue is broken down into smaller figures:
- By landing page;
- By source;
- By audience segment.
Then we have brand awareness. The metrics and KPIs you choose to monitor will solely depend on the channel you are trying to reach your audience. Here are some KPIs for each channel:
PPC: Reach/ CTR/Share of impressions.
Social media: Reach/Engagement rate/CTR.
Email marketing: Open rate/CTR/Unsubscribe rate.
SEO: CTR by search query/ Avg position on the page for popular search queries/Most popular search queries.
Website: Bounce rate/ New vs returning visitors/Total sessions/Unique sessions.
How do you present marketing results?
To make the report more compelling, use data visualization elements. Nobody wants to look at raw figures and try to figure out what they mean. Graphs, tables, charts, and images will portray marketing results in such a way that a quick glance will reveal whether or not the marketing plan is effective.
There's also the matter of automation to consider. You can opt to receive and send reports directly to the inbox of any recipient. Any time period and frequency can be covered. This will save you time and ensure that you never miss a deadline again.
What are the top 3 marketing report templates for agencies
1. SEO Report Template
Use an SEO report template to measure your organic performance and stay on top of your SEO KPIs and metrics. Report on top performing keywords, rankings, organic traffic and monitor your competitors' actions.
2. PPC Report Template
Have all your PPC campaign results in one place. Get all your paid media KPIs in a single PPC report and make decisions based on real-time data.
3. Social Media Report Template
If you're measuring the performance of your social media marketing campaigns, tracking important metrics and KPIs, having a social media marketing report will make reporting so much easier for you. Use our social media report template and never worry about social media marketing reporting.
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This is exactly what I was looking for when I set out to find a better way of collating and sharing our social media analytics with internal stakeholders. Goodbye spreadsheets and the tedious task of copying + pasting analytics from each social media account!
We have found it provides our clients quick reports that they can analyze and ingest easily. It cuts down on our explanations and walkthroughs with clients. Overall, it has been a tremendous time-saver, along with exceeding our clients’ expectations with reporting.
The SUPPORT. Whatagraph has THE BEST support team, ultra-responsive, ultra-helpful. They clear your roadblocks, update their platform to suit your needs, implement awesome new features (on user suggestion and on the back of their own ambition). AWESOME.
Whatagraph is exactly what we were looking for in order to collect and organize data from multiple accounts (clients) with multiple data sources. It is the perfect tool to analyse data, to change the strategy, and also to create reports clients will understand.
Whatagraph does not require someone to be “techy” to use the software. The learning curve is so minute, and when you do have issues- the support team will help you in a kind and efficient manner.
You just need a few hours of clicking and trying things to understand it. I like the interface, the way you makeup formulas and edit them, I like that you can build your own widgets.
What really makes Whatagraph shine is the way it breakdown data to your clients. Most of our clients want to see their metrics, but they don't really want to take the time to learn all about understanding them.
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