The Ultimate Marketing Report Template

Whatagraph marketing report template measures your marketing performance across social media, PPC, SEO, email marketing, and many other channels. Create your first report and aggregate important metrics and KPIs fast. Leverage data and optimize your marketing campaigns to make the best business decisions.

    Join marketing agencies and teams worldwide who use Whatagraph to work with marketing data!
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    Optimize your marketing campaigns and level up your game with our marketing analytics report template

    Double down on strategy with our marketing campaign reporting template

    Analyze your paid media, social media,SEO, email marketing, and other channels' performance, and watch your conversion rate increase. Use graphs or tables to see the tendencies and patterns of your marketing ad campaigns performance. Find out what your target audience prefers to click on and base your initiatives on the results. Increase your CTR, lower bounce rate, and improve ROAS.
    Whatagraph marketing report template tracks ROAS.

    Improve your targeting by leveraging cross-platform feature

    One single digital marketing report template is all you need to level up your marketing channels and their performance. Our marketing reporting tool will highlight your organic search rankings, content marketing effectiveness, web analytics, and whether or not you generate a return on investment. Connect any needed data sources and get all the metrics of each channel in one place. Immediately learn where your marketing performance is spot on and where you need to improve.
    Whatagraph marketing report template tracks ROAS.

    Build Marketing Report Templates Easily with Whatagraph

    Connect your Google Analytics account and get in tune with your audience. Use an SEO report template and display user activity on your website as part of a monthly marketing report. Get to know your audience’s demographics, how they are engaging with your site and what are their browsing habits. Use historical trends to gauge progress and prepare future campaign development.

    Whatagraph marketing report template tracks ROAS.

    All reporting features your agency needs

    40+ integrations
    We integrate with more than 40 marketing platforms, such as Google Analytics, Ahrefs, SEMRush, Facebook, MailChimp, Klaviyo, and many others.
    Cross-channel reports
    SEO, SEM, social media, performance marketing, email marketing - create a singular client report for all channels instead of one report for each.
    Full report automation
    Start from a report template, add your sources and you can create a report in under 10 minutes. You can automate the delivery too - and send reports automatically at your desired intervals.
    White-label reports
    Make your reports align with your agency branding and style. Customize each report with your agency logo, colors and branding and every detail you need to make your report truly your own.
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    All your questions answered. And if you can’t find it here, chat to our friendly team.

    How do you write a marketing report?

    A marketing report is a compilation of data gathered from various marketing sources. It displays the results of your company's marketing efforts. To create a digital marketing report, follow these steps:

    • Determine the report's purpose.


    The goal of marketing reporting is usually to analyze a particular campaign or activity. Sometimes, it's being done to show the client the work that has been done. 


    Determine your own unique purpose and what you want to accomplish with the report.


    • Establish your marketing objectives.


    Possible objectives and targets might be to increase monthly revenue, improve customer satisfaction or generate x of leads.


    • Determine the metrics and KPIs that will provide you with the answers you want.


    Any objective and goal has its own set of KPIs. Establish the measurements that would best track and monitor your performance.

    What should a quarterly marketing report include?

    A quarterly report is a comprehensive strategic record that should be used to develop a long-term marketing strategy. Depending on the marketing goals you have created for yourself, there are two aspects that marketing agencies are most concerned with. 

    First, the bottom line. It basically answers the question ‘What revenue have you generated?’.

    Usually, revenue is broken down into smaller figures:


    • By landing page;

    • By source;

    • By audience segment.


    Then we have brand awareness. The metrics and KPIs you choose to monitor will solely depend on the channel you are trying to reach your audience. Here are some KPIs for each channel:

    PPC: Reach/ CTR/Share of impressions.

    Social media: Reach/Engagement rate/CTR.

    Email marketing: Open rate/CTR/Unsubscribe rate.

    SEO: CTR by search query/ Avg position on the page for popular search queries/Most popular search queries.

    Website: Bounce rate/ New vs returning visitors/Total sessions/Unique sessions.

    How do you present marketing results?

    To make the report more compelling, use data visualization elements. Nobody wants to look at raw figures and try to figure out what they mean. Graphs, tables, charts, and images will portray marketing results in such a way that a quick glance will reveal whether or not the marketing plan is effective.

    There's also the matter of automation to consider. You can opt to receive and send reports directly to the inbox of any recipient. Any time period and frequency can be covered. This will save you time and ensure that you never miss a deadline again.

    What are the top 3 marketing report templates for agencies

    1. SEO Report Template
    Use an SEO report template to measure your organic performance and stay on top of your SEO KPIs and metrics. Report on top performing keywords, rankings, organic traffic and monitor your competitors' actions. 
    2. PPC Report Template
    Have all your PPC campaign results in one place. Get all your paid media KPIs in a single PPC report and make decisions based on real-time data. 
    3. Social Media Report Template
    If you're measuring the performance of your social media marketing campaigns, tracking important metrics and KPIs, having a social media marketing report will make reporting so much easier for you. Use our social media report template and never worry about social media marketing reporting. 


    It’s good to be loved! Our clients are not shy about expressing it.

    This is exactly what I was looking for when I set out to find a better way of collating and sharing our social media analytics with internal stakeholders. Goodbye spreadsheets and the tedious task of copying + pasting analytics from each social media account!

    Ashley S, Social Media & Content Co-ordinator verified review by

    Ashley S, Social Media & Content Co-ordinator

    We have found it provides our clients quick reports that they can analyze and ingest easily. It cuts down on our explanations and walkthroughs with clients. Overall, it has been a tremendous time-saver, along with exceeding our clients’ expectations with reporting.

    Kyle R, Digital Marketing Specialist verified review by

    Kyle R, Digital Marketing Specialist

    The SUPPORT. Whatagraph has THE BEST support team, ultra-responsive, ultra-helpful. They clear your roadblocks, update their platform to suit your needs, implement awesome new features (on user suggestion and on the back of their own ambition). AWESOME.

    Jasper C, Social Ads Specialist verified review by

    Jasper C, Social Ads Specialist

    Whatagraph is exactly what we were looking for in order to collect and organize data from multiple accounts (clients) with multiple data sources. It is the perfect tool to analyse data, to change the strategy, and also to create reports clients will understand.

    Thiago A, Digital Marketer verified review by

    Thiago A, Digital Marketer

    Whatagraph does not require someone to be “techy” to use the software. The learning curve is so minute, and when you do have issues- the support team will help you in a kind and efficient manner.

    Liam R, Digital Marketing Campaign Manager verified review by

    Liam R, Digital Marketing Campaign Manager

    You just need a few hours of clicking and trying things to understand it. I like the interface, the way you makeup formulas and edit them, I like that you can build your own widgets.

    Mich C, Digital Leader verified review by

    Mich C, Digital Leader

    What really makes Whatagraph shine is the way it breakdown data to your clients. Most of our clients want to see their metrics, but they don't really want to take the time to learn all about understanding them.

    Daniel W, General Manager verified review by

    Daniel W, General Manager

    We're able to streamline our social media marketing into a report that has proper metrics that clients can understand. We're literally able to select from social media platforms to ads, to stories etc. You name it.

    Andrea R, Marketing Executive verified review by

    Andrea R, Marketing Executive

    Need more help with getting started?


    We can set up your report campaign for you!

    If you need help with setting up Whatagraph - our team can create your campaign reports!

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