PPC Report Template for Digital Marketing Agencies
Modern and high-level PPC report template to meet your and your client’s reporting needs. Show a high-level report from platforms such as Google Ads, Bing ads, Instagram ads and more. Gather relevant metrics in one place, such as CPC, conversions, and click-through rates. Create engaging PPC reports for your clients in Whatagraph in minutes instead of hours and deliver them automatically.
What Is a PPC Report?
A PPC report is a tool marketing agencies use to showcase and analyze their PPC campaign results. It’s an effective way to present your clients with key PPC metrics and KPIs from different data sources. With Whatagraph’s comprehensive PPC report template, report multiple channels, compare their performance and highlight the key info for your clients.
Use Whatagraph’s Comprehensive PPC Report Template and Track All Paid Media Campaigns in a Single Report
All your PPC KPIs in a Single Report
Easily Monitor All Your Paid Campaign Results
Create an Automated PPC Report
Daily, weekly, biweekly, monthly, yearly… these are all the time frequencies you can report on without lifting a finger! Set up a perfect automated client PPC report once and forget about it. One great feature - the report is interactive. Your client can just change the date in the report and get the data they need immediately!
How to Create a PPC Report?
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PPC Report Template Examples
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All reporting features your agency needs
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FAQs
All your questions answered. And if you can’t find it here, chat to our friendly team.
How do I create a PPC report with Whatagraph?
In three super quick and easy steps:
1: Create Whatagraph account
No credit card is needed, and you can try it for free for 7 days! It will take you less than 5 minutes to do so.
2: Connect your client’s tools
Are they promoting their business on Instagram and Google? No problem. Aggregate data from both into a single page.
3: Customize and automate the PPC report
Now you can play around with our features. First, alter the report as needed (change colours, fonts, domains and logos). Then, automate the report to be sent out on needed time frequencies.
What should be included in a PPC report?
Depending on the metrics and KPIs you agreed to track with your client, here is the list of the most common ones you should consider, including:
- Goal widget. To always stay on track with your performance and see how you are reaching your goals;
- Key metrics. Cost, impression, conversions, keyword performance, clicks, CPC;
- Notes. Add a couple of sentences to the report explaining any performance spikes or drops;
- Tables, graphs, charts. To easily spot customer behaviour and immediately learn about current trends.
What is PPC campaign reporting?
It’s a process of pulling accurate data from channels where you run PPC campaigns and then analyzing it to improve the overall PPC strategy.
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You just need a few hours of clicking and trying things to understand it. I like the interface, the way you makeup formulas and edit them, I like that you can build your own widgets.
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