What is a Facebook Ads report template? 

A Facebook Ads report template is a preset document that allows marketing agencies to quickly and accurately connect data from their clients’ Facebook Ads accounts, visualize the critical KPIs and metrics, and enable easy sharing. In the case of Whatagraph’s templates, apart from Facebook Ads accounts, you can enrich the report with data from any 45+ integrated sources and save any customization as a new user template. 

Why should you use our Facebook Ads report template?

Our Facebook Ads report template transforms the torrent of data from Facebook Ads Manager into clear visualizations and actionable information by displaying metrics that matter and highlighting your agency’s expertise. Metrics are updated automatically, so you will never waste another minute on manual reporting. Save time, impress clients, and deliver the digital marketing results they dream of.

This way, your time is spent creating new campaigns and winning more business instead of exporting performance metrics from Facebook Ads Manager data into Excel or Google Data Studio to build reports manually.

This Facebook ad campaign report template automatically tracks and reports on essential Facebook Ads data, including ads, ad sets, campaigns, and demographics data, in user-friendly reports designed to impress the end reader. You can easily present both top-level overviews and detailed insights into your client’s Facebook ad campaigns.

What can our Facebook Ads report template tell you?

Monthly overview

At the very top, your clients get a summary of the most important metrics and events for the previous month — or any other period, for that matter — together with your expert insights and comments. This section includes a brief overview of the monthly KPI goals and the most important metrics, such as total spend, cost-per-click (CPC), and click-through rate (CTR). 

Thanks to our media widget, you can showcase the top-performing ad creative. Finally, you can use the text widget to offer insights, comments, and recommendations for your Facebook advertising strategy in the coming months. This is where you can explain any significant campaign events in plain English so your clients know the major changes.   

Ads performance

A successful Facebook Ads campaign often involves running multiple ads simultaneously. The ads performance section of the Facebook campaign report template displays the creatives of the ads you are running along with important performance metrics such as the number of clicks on each ad, CTR, frequency, reach, and the total amount spent on that ad. 

This section of a Facebook Ads audit template shows your clients which Facebook ad performs best so you can base your future ads on a similar creative and message. If you want to display cross-channel insights, you can easily connect other data sources to this template and compare ad performance from other social media.

Conversions

As a rule, only the best Facebook ads convert. The higher the number of conversions, the better your campaign is performing. Our Facebook reporting template displays conversions in an easy-to-read funnel alongside the conversion rate and cost-per-conversion widgets. This way, your clients clearly know how much each conversion costs. Add an ad spend widget, and you can easily make the case that spending more money on a campaign increases the total ROI of the campaign.

Demographics

The audience insight section of our Facebook Ads report template contains valuable information you can use to optimize campaign performance. This data is a window into the audience structure — gender, age, and location, giving you the means to tailor your strategy more effectively and deliver winning results to your clients. This extra layer of information completes the picture of your campaign outcomes and plays a big role in the reach and impact of your paid media marketing efforts.