Supermetrics Replaced.
Marketing Intelligence in One Platform.
Whatagraph turns it into governed intelligence — the same trusted numbers across reports, dashboards, BigQuery, and AI tools. No connectors to maintain, no second tool to build in.
Why choose Whatagraph as your Supermetrics Alternative
Stack replacement, not a single-tool upgrade
Whatagraph is the governed foundation where the data lives, the dashboards run, and your AI queries land — no stitching, no second tool.
No stacking connector fees
Supermetrics charges per connector, destination, and user — costs escalate fast. Whatagraph uses one predictable source-credit model.
Stable native integrations without breaking connectors
Our fully managed 60+ data integrations ensure a seamless connection process and a consistent 30-min data refresh across all plans.
Easy to use with minimal learning curve
Designed for marketers, not just data engineers; with fast onboarding, intuitive UI, and zero technical setup.
Single-platform live chat support
One team to contact for any issue: every Whatagraph plan includes live chat support with a <4-minute response time. Dedicated CSMs are available on higher plans too.
Build once, replicate across all clients
Build your master template in Whatagraph once. Every client report updates automatically — white-label branding and custom domains included.
Whatagraph vs Supermetrics
 |  | |
|---|---|---|
| General points | ||
| Marketing data stack |  |  |
| Transparent pricing | | |
| Overall speed, stability, and integration quality | | |
| Free tier | | |
| Customer support | | |
| Data connection | ||
| Native integrations | | |
| Consistent refresh rate | | |
| Data organization | ||
| Data blending from multiple channels | | |
| Data grouping and aggregation | | |
| Data visualization | ||
| Visualization capabilities included | | |
| White-label | | |
| Linked templates | | |
| Insights | ||
| AI insights | | |
| MCP | | |
| Data export | | |
FAQs
How long does it take to switch from Supermetrics to Whatagraph?
Most teams are fully up and running within one business day. Whatagraph's native integrations connect in minutes — no connector setup, no data engineering. Your first report can be live within an hour of signing up.
Do I need technical knowledge to set up Whatagraph?
No. Whatagraph is designed for marketing teams, not developers. Connecting a data source takes under two minutes — no SQL, no APIs, no connector configuration. The most technically complex task is entering your login credentials for each platform.
How does Supermetrics pricing work?
The Supermetrics pricing is based on data destinations or where you want to load your consolidated data. There are 4 pricing plans that you can choose from to match your needs and budget. However, as you add more destinations, Supermetrics cost easily increases, especially if other add-ons are involved: extra seats, integrations outside your package, etc.
Supermetrics Reviews – What Do Users Say?
The Data Studio connector can get slow when connected to multiple ad accounts at once. Supermetrics is also kind of expensive compared to some competitors, and doesn't offer bundles for professionals or agencies looking to connect a data source to multiple tools.
Capterra verified review by
Andrea S. Digital Advertising Team Leader Marketing and Advertising, 11-50 employees
The fact that it can bring various third party data into non-Google products in a Data Studio dashboard is a major plus. We cannot have our Data Studio Dashboards functioning without Supermetrics support.
Capterra verified review by
Santosh P. Head of Search Marketing Marketing and Advertising, 1-10 employees
One negative point is that as it integrates with various platforms, it takes some time to update and process the data, another negative point is that it sometimes has errors when syncing with other platforms, such as Facebook and Google, it's something their developers need to work on.
Capterra verified review by
Marlyn G. Marketing Operations Manager Information Technology and Services, 1,001-5,000 employees