Marketing analytics & reporting
9 Best AI Reporting Tools in 2025
Looking for an AI reporting tool to turn complex data into clear insights—all in one place?
Whatagraph IQMarketing intelligence,
Marketing intelligence,
redefined
Your AI-powered way to create, style,
and understand reports, in seconds.
and understand reports, in seconds.
Trusted by 1,000+ marketing agencies around the world
Reporting shouldn't slow
your team down
Rebuilding the same report layouts
Copy-pasting branding elements
Troubleshooting filters and dimensions
Smarter reporting starts here
Just type what you need, and IQ builds the full report for you.
Don’t like it? Tell what changes you need.
Don’t like it? Tell what changes you need.
NEW
IQ report creation
Complete reports in one go.
NEW
IQ tab creation
Add new tabs on the fly.
NEW
IQ widget creation
Get the exact charts you need.
Brand it. Summarize it. Ask it.
Let AI handle the heavy lifting.
IQ THEMES
Brand reports in seconds
Upload an image and let IQ generate a matching report theme. You can fine-tune fonts, HEX codes, and colors, and access an expanded icon library to align with any client style.
NEW 
IQ SUMMARY
Explain performance in plain language
IQ generates written performance insights based on your data - perfect for internal reviews or client-facing updates. No more writing summaries by hand.
IQ CHAT
Ask anything. Get instant answers.
Whether you need quick insights or trend breakdowns, IQ Chat has you covered right inside your report.
Agencies are already
seeing the difference
This looks very useful for helping us build new widgets more quickly.
Nicolas Tracewell
Media Planner, Swash Labs
The speed at which you're able to put together a report is far quicker than me trying to manually work out how to do it. Big help.
Connor Hyslop
PPC Specialist & Account Lead, ClickThrough Marketing
I’m looking forward to using it more and encouraging the rest of the team to adopt it as well.
André Cardoso
Project & Performance Marketing Manager, Wise Pirates
Great feature! Nice work. This looks really easy.
Lars Matt
Company Owner, Maatwerk Online
Take it to the next level with
Whatagraph IQ+
For growing teams that need more automation, control,
and consistency—at scale.
and consistency—at scale.
NEW
Let your stakeholders chat with their data
IQ chat is now available on shared report links, styled to match your report theme and branding. Empowers your stakeholders to explore and understand their data, while saving time on follow-ups.
NEW
Fully personalize your IQ summaries
Add context about the brand, industry, or campaign. Guide the IQ to match your tone of voice and reporting style. Never write an executive summary again.
NEW
Stay in sync with date changes
Your AI summaries update automatically when the date range shifts. Great for live dashboards or automated reports that need fresh, up-to-date commentary.
NEW
Create custom dimensions without the guesswork
Describe how you want to organize your data, like grouping campaign names by category or sorting product reviews by language, and IQ+ builds it for you. It ensures an easy way to simplify data without needing analyst support.
More to explore
