











Whatagraph IQ
IQ report creation
Create reports as simple as pressing a button.
IQ themes
Brand reports in seconds.
IQ summary
Explain performance in plain language.
IQ chat
Ask anything. Get instant answers.
Compare our plans
FreeForever free | Start199€ per month, billed annually | Most Popular Boost499€ per month, billed annually | MaxCustom | |
5 Number of credits | ||||
5 | 20 | 60 | 100+ | |
Unlimited Number of users | ||||
Unlimited | Unlimited | Unlimited | Unlimited | |
Unlimited Number of reports | ||||
Unlimited | Unlimited | Unlimited | Unlimited |
Essential Explore integrations | ||||
Advanced Explore integrations | ||||
Premium Explore integrations | ||||
Pre-made transformations | ||||
Custom transformations | ||||
Custom aggregations | ||||
Whatagraph IQ | ||||
Pre-made themes | ||||
Automated emails with PDF | ||||
Linked report templates | ||||
Custom branding | ||||
Custom report domain | ||||
Overview | ||||
Goals & alerts | ||||
Whatagraph IQ+ | ||||
Transfer to BigQuery | ||||
Transfer to Looker Studio | ||||
Single Sign On / SAML Login | ||||
Public API | ||||
Live chat support | ||||
Dedicated Customer Success Manager | ||||
Tailored onboarding | ||||
Priority support | ||||
Marketers are already seeing the difference
Whatagraph took us to the next level with our clients and within our team.

Kim Strickland
Digital Marketing Specialist @ Peak Seven
Whatagraph’s AI saves time and energy for our marketing specialists. And the hours we’re saving is just pure profit.

Lars Matt
Company Owner, Maatwerk Online
Whatagraph is easy to use, visually attractive, and much smoother compared to tools like Looker Studio.

Stef Oosterik
Quality Manager @ Dtch. Digitals
The speed at which you're able to put together a report is far quicker than me trying to manually work out how to do it. Big help.

Connor Hyslop
PPC Specialist & Account Lead, ClickThrough Marketing
Frequently Asked Questions
What’s included in the Free plan?
The Free plan gives you basic reporting with limited credits. It’s freemium, not a trial - upgrade anytime in the app for more sources and features.
How do the Start, Boost, and Max plans differ?
Start covers reporting basics, Boost adds advanced performance monitoring and branding, and Max unlocks enterprise-grade features, integrations, and support.
What are credits and how do they work?
Credits are used to connect data sources. Each source costs 1 credit, regardless of plan. You can purchase extra credits until you reach the next plan threshold, then it’s time to upgrade.
Can I upgrade or downgrade my plan anytime?
Yes. You can upgrade directly inside the app. Downgrades and legacy transitions are supported by our Customer Success team.
Do you offer onboarding or support?
Yes. All plans include live chat support. Boost and Max customers also get a Dedicated Success Manager.
Is Whatagraph suitable for an agency or an in-house team?
Yes. Agencies use Whatagraph for automated client reporting and white-label branding, while in-house teams rely on it to unify data across channels, track performance, and share insights easily with stakeholders.