DATA HUB

Data engine behind your
marketing intelligence

With AI built in, Whatagraph stores, cleans, and transforms your data, so you can move from raw numbers to actionable insights, instantly.
Trusted by 1,000+ marketing agencies and brands around the world
Lactogal - Logo with stylized leaf-like graphic to the left of the brand name.
Wise Pirates - A gray W-shaped design and a small gray circle on a black background.
Ticketmaster - The Ticketmaster logo.
Seo Sherpa - A logo displaying mountain graphic and text "seo sherpa"
Property Guru - Image completely black.
Awestruck Logo - The word "AWESTRUCK" in a bold, dark-colored sans-serif font on a black background.
Brand Logo 7
Rentable - The Rentable logo featuring a house inside of a square to the left of the company's name.
Brand Logo 9
Brand Logo 10
Havas - The word "HAVAS" is in dark gray on a black background.
Lekker Bikes - Logo featuring a stylized tulip and the word "Lekker" in outlined letters.

Turn scattered data into reliable insights

Fragmented

Inconsistent

Slow to work with

Built for marketers.
Powered like a data warehouse.

No-code data transformations
CUSTOM DIMENSION

Clean & unify your data

Instead of seeing raw, inconsistent values, you can build Custom Dimensions to unify the names, standardize language or group data.

Describe rules in plain language and let AI generate IQ dimensions for you. Or define categories using naming patterns, regex, and conditional logic.
Unify Mobile - A table showing campaign names and their IQ dimensions.
CUSTOM METRIC

Build the metrics that matter

Custom Metrics let you create your own KPIs across any channel.

The output is defined by you and formatted automatically (integer, percentage, or currency), so it works correctly in every chart and table.
Metrics Mobile - Interface displaying Spend and Impressions, with a formula of (A/B)*100.
SOURCE GROUP

Aggregate data at scale

Source Groups combine multiple accounts from the same category into one.

Perfect for teams managing multiple entities, multi-region accounts, complex campaign structures.
Aggregate Mobile - List of ad sources: Google, Facebook, TikTok, LinkedIn, Pinterest, Reddit.
BLENDED SOURCE

Blend data across channels

The Blends let you combine datasets from different sources into one unified view.

Choose your join key (like Date or Campaign) and type (left, inner, full & cross), and create cross-channel datasets in seconds.
Blend Mobile - Interface showing Google Ads and Facebook Ads client settings.

Marketing teams are already
seeing the difference

The biggest reason we chose Whatagraph was its holistic approach. We can blend data from different channels and see in one view what needs to be changed.

Tanja Keglić

Tanja Keglić

Performance Marketing Manager @ Achtzehn Grad

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The biggest advantage is having everything in one place. Funnel was two to three times more expensive than Whatagraph.

Linda van Baal

Linda van Baal

Online Marketing Consultant @ YourFellow

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Whatagraph lets us pull in all the data we need, fit hundreds of locations in one report, and break it down exactly how our customers want.

Danielle Roberts

Danielle Roberts

Director of Implementation & Support @ Rentable

StarStarStarStarStar

Looker Studio was slow and always breaking. It was a constant guessing game.

Kim Strickland

Kim Strickland

Digital Marketing Specialist @ Peak Seven

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We help you solve challenges like these

All your questions answered. And if you can’t find it here, chat to our friendly team.

Standardize reporting across all regions and teams

Give every market the same clean reporting structure, unified naming, and consistent dashboards. Stakeholders finally get a global view that’s reliable and comparison-ready.

Spot wasted spend before stakeholders notice

Spot inefficient channels or campaigns before they drain your budget. Whatagraph highlights unusual spend patterns, alerts your team automatically, and gives you a clean cross-channel view so you can fix issues proactively.

Clearly show campaign-level ROI

Connect spend to revenue with clear, blended metrics and storytelling-ready dashboards. Stakeholders instantly see the value of your work and trust your reporting as a single source of truth.

Consolidate cost & revenue across media and marketplaces

Blend all your ad spend and sales data into one clean view, from Meta to Google to Shopify and beyond. Finally understand true CAC, ROAS, and profit without stitching spreadsheets together.

Data hub handles the heavy lifting automatically

Automatic currency conversion for global reporting

Frame - Currency converter showing USD to EURO.

Pre-made data maps for a faster kick-off

Frame - Graphic with performance templates on a pink background

Export to BigQuery for advanced use cases

Frame - Job completion progress bar with dates and a BigQuery button.

Smarter decisions are grounded in data