WHATAGRAPH MCP

Your trusted data
running on your
favourite AI tools

Connect Whatagraph to Claude, ChatGPT, or
any MCP-compatible tool. Every answer comes from
the same governed data as your reports,
not a raw API call making it up on the fly.
Trusted by 1,000+ marketing agencies and brands around the world
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Connecting AI to your data is the easy part

The problem is what "your data" means at that point
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Hallucinated math

Separate APIs for each channel, different definitions, mixed currencies. Without a proper aggregation layer, the AI stitches it together and the numbers drift.

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No governance

Same question, different answer depending on who asks. No shared definitions means no shared truth.

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Nowhere to land

You can't send a chat reply to a client or leadership. The reporting workflow still happens elsewhere.

One governed layer.
Every AI tool.

Whatagraph's MCP sits on top of a governed data model built over years. Data is stored, cleaned and transformed once, before any question is asked. Every AI query hits clean, consistent data.
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What you can do
with Whatagraph MCP

Get cross-channel answers instantly

Whatagraph MCP pulls from a single governed data hub, already converted and aggregated across all your channels. The number the AI gives you is the same number in your report. Every time.
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Morning briefings without opening a dashboard

Start your day in Claude or ChatGPT? Whatagraph MCP surfaces clean, up-to-date performance data across your clients, brands, or locations, no login required.
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Let your team self-serve without tickets

Define your metrics once in Whatagraph. Everyone else, account managers, regional leads, marketing teams, queries them in plain language. No data team tickets. No queue.
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Build AI agents on a foundation that doesn't break

Connect Whatagraph MCP once. Every agent or workflow you build gets clean, governed marketing data underneath it, no per-channel connector to maintain, no data aggregation logic to rebuild.
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The answer is only as good
as the data behind it

Raw channel data is meaningless until it speaks the same language.
Standardize cross-channel marketing data using our no-code engine.
READ

Query your marketing data

Ask about performance across any channel, date range, or segment. Spend, ROAS, CAC, impressions, conversions pulled from your governed data hub
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CREATE (COMING SOON)

Take action through AI

Tell your AI assistant to create a new metric, adjust a report, or reorganise your data model. Whatagraph makes the change. You skip the clicks.
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Frequently asked questions

All your questions answered. And if you can’t find it here, chat to our friendly team.

What is MCP?

MCP stands for Model Context Protocol — it's what makes it possible for AI assistants like Claude or ChatGPT to read from external systems like Whatagraph. Instead of copying data into a chat, your AI connects directly to the source.

Do I need a Whatagraph account to use the MCP?

Yes. The MCP connects to your Whatagraph data hub. Your existing integrations, blends, custom metrics, and source groups are all accessible through the MCP connection, no duplicate setup.

Is this different from Whatagraph IQ (the in-platform AI)?

Yes. Whatagraph IQ lives inside the Whatagraph platform. The MCP lets you access the same governed data foundation from outside the platform — in Claude, ChatGPT, Cursor, or any MCP-compatible tool your team already uses.

How is this different from connecting an AI tool directly to my Google Ads or Meta API?

Direct API connections give AI raw channel data — different metric names, different attribution windows, different currencies. The AI has to stitch them together and often gets it wrong. Whatagraph MCP gives AI your governed, blended, unified data. The same data model that powers your reports. No stitching, no hallucinated math.

Is the data secure?

The MCP connection uses the same authentication and access controls as your Whatagraph account. Each user only accesses accounts and data they're authorized to see. No data is stored by the AI application, queries are resolved in real time using your Whatagraph data.

Your AI tool deserves
better data