Privacy Policy

Effective as of May 24, 2024


Whatagraph (“us,” “we,” or “Company”) is committed to respecting the privacy rights of visitors at (“the Site”) and users of Whatagraph’s products and features platform and associated services (“Services”). We created this Privacy Policy (“Privacy Policy”) to demonstrate our commitment to fair information practices and privacy protection. Whatagraph’s Services include an online platform that enables users to create dynamic and compelling analytics reports and infographics. The Personal Information that Whatagraph processes, collects, and stores are to allow your use of the Services.

This Privacy Policy is only applicable to the Site and the Services available thereon and not applicable to any other websites that you may be able to access from the Site via links, each of which may have data collection, storage, and use practices and policies that differ materially from this Privacy Policy. By using Company’s Services, you consent to the Company’s use of the information you provide in connection with creating a trial or paid Whatagraph account or when reaching out to Company for assistance or enquiring about the Services via chat, contact forms, or other communication tools available at the Site, as outlined in this Privacy Policy. Please be aware that we are not responsible for the privacy practices of any third parties.

2. Information collection practices

2.1. Information we collect:

(a) Our Service: We may collect personally identifiable information about you, such as your full name, phone number, email address, or similar, when you register for an account and order our Services, even if for a free trial. If you choose to purchase Services from us, our third-party payment processors or we will collect your payment information. If you communicate with us by e-mail, chat, or otherwise for the purposes of Services, such as receiving support, any information provided in such communication may be collected as Personal Information, and you should not disclose Personal Information, which you are not allowed to disclose to us. The legal basis for processing such personal data is the necessity to enter into or perform the agreement on the provision of the Services.

We may send you service-related emails related to your account. If you no longer wish to receive these emails, you may opt-out of them by canceling your account. We may also send you occasional promotional emails. You can opt-out of promotional and marketing emails at any time.

When you use or register for our Service or otherwise interact with us, we may collect the following information from our users that may, in certain circumstances, constitute personal data:

  • Username;
  • Password;
  • E-mail address;
  • Address;
  • Phone number;
  • IP;
  • Geolocation;
  • Browser;
  • Name;
  • Surname;
  • Company and position details;
  • Company’s VAT and Registration numbers;
  • Billing and payment information;
  • Type of ordered service and order information;
  • Client contacts and feedback;
  • Information concerning the use of the Service;
  • Information necessary for communications;
  • Permits and consents;
  • Other data were obtained with the user’s consent.

We may record calls with our customers for various purposes, such as training, quality assurance, and customer support. These calls may be recorded using tools such as Outreach, Chorus, Zoom, or Google Meet. We collect personal data during the course of these calls, such as your name, contact information, and any other personal data you choose to share with us during the call. We use this data to provide our services to you, to improve our services, and for internal business purposes. We also use appropriate security measures to protect the personal data we collect and store during these calls. By participating in a call with us, you consent to the recording and processing of your personal data as described in this Privacy Policy.

(b) Tracking Technologies: Technologies such as cookies, beacons, tags, and scripts are used by Whatagraph and our partners (such as advertising, marketing, and analytics), affiliates, or analytics or service providers. We automatically track and collect the following categories of information when you visit our Site: (1) IP addresses; (2) domain servers; and (3) types of web browsers used to access the Site (collectively “Traffic Data”). Traffic Data is anonymous information that does not personally identify you but is helpful for improving your experience on the Site. Tracking technologies may be used in analyzing trends, administering the Sites, tracking users’ movements around the Sites, and gathering demographic information about our user base as a whole. We may receive reports based on the use of these technologies by such companies on an individual as well as aggregated basis.


We may use third-party Service Providers to monitor and analyze the use of our Service.

  • Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page:

(c) Cookies. Cookies are pieces of text that may be sent to and saved by your browser when you access our Site; your web browser stores these cookies in a way associated with each website you visit, and you can see your cookies through your browser settings. We use cookies to enable our servers to recognize your web browser and tell us how and when you use our Services. Our cookies do not, by themselves, contain information that personally identifies you, and we don’t combine the general information collected through cookies with other such information to tell us who you are. However, we do use cookies to identify that you have logged in and that your web browser has accessed aspects of the Services, and that we may associate that information with the account you may have created for your use of the Services. This information, in turn, is something used to personalize your experience with the Services. Most web browsers have an option for turning off the cookie feature, which will prevent your browser from accepting new cookies, as well as (depending on the sophistication of your web browser software) allowing you to decide on acceptance of each new cookie in a variety of ways. If you reject cookies, you may still use our Sites, but your ability to use some features or areas of our Sites may be limited.

Whatagraph does not collect personally identifiable browsing information from users that exercise the “Do Not Track” option on their browser(s). Please note that this Privacy Policy applies to our use of cookies only and does not cover the use of cookies by third parties.

The legal basis for the use of cookies is your consent. You disagree with the use of cookies by selecting your choice in the banner at the Site.

(d) Information Related To Data Processed For Our Customers: Whatagraph processes information under the direction of its customers and has no direct relationship with the individuals whose data it may process. If you are a client of one of our current customers and would no longer like to be tracked by such a customer, please contact the respective customer directly.

(e) Access And Retention Of Data Controlled By Our Customers: An individual who is a current or former Whatagraph customer who seeks access or wishes to correct, amend or delete inaccurate data should direct his query to An individual who is a client of a current or former Whatagraph customer who seeks access or wishes to correct, amend or delete inaccurate data should direct his query to the respective customer first, and then, if no response is obtained or such response is not satisfactory, should contact If we receive a request under this provision, we will acknowledge it within seventy-two (72) business hours and handle it promptly and as required by law.

We will retain the personal data we process for as long as needed to provide our services. Whatagraph will retain this Personal Information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

(f) Integration Data: When authorizing any of the integrations offered with the service, our code will have access to any data made available by the integrations API. If the integration requires a specific set of permission scopes to be authorized by the user, the API data accessed will also be limited to these scopes.

The data obtained from integrations will only be used in the dashboard and reports that you and your users have access to. The data is not used internally or in any place that you do not have access to.

YouTube. The Service uses the YouTube API Services to display your feed and insights. Once you authorize the Service to connect to your YouTube account, at any time, you may revoke access from the Google Security Settings.

(g) Job applicant personal data: If you're an applicant for a role with us, please note your personal data is protected by our privacy policy.

2.2. How we use your information.
We use Contact Data to send you information about our company or our platform or services or to contact you when necessary (i.e., notices relating to the Service, service alerts, and responses to your questions and concerns). We use your Financial Data to bill you for our paid Services. While we reserve the right to send you emails concerning your account billing status and service alerts, you may opt-out of our general marketing and promotion emails.

2.3. How we share your information.
(a) Personally Identifiable Information: Whatagraph will not rent or sell your Personally Identifiable Information to others. We may store Personal Information in locations outside the direct control of Whatagraph (for instance, on servers or databases co-located with hosting providers). Any personally identifiable information you elect to make publicly available on our Sites or Whatagraph Services, such as posting comments on our blog page, will be available to others. If you remove information that you have made public on our Sites or Whatagraph Services, copies may remain viewable in cached and archived pages of our Sites or Whatagraph Services or if other users have copied or saved that information.

We share certain categories of Personally Identifiable Information we collect from you in the ways described in this Privacy Policy. We share Contact Data and Financial Data with our business partners, who assist us by performing core services (such as hosting, billing, fulfillment, data storage, and security) related to our operation of the Site. Those business partners only have permission to use your Contact Data and other Personal Information to carry out their specific business obligations to Company.

If you registered for a free trial of the Services or enquired about our Services in a chat or web form, we may share your contact details with our partners who help us market and resell our Services so that they can contact you and enquire about your experience during the trial or help you use and evaluate the trial Services or to agree on commercial terms of the Services.

If you do not want us to share your Contact Data with any third parties, please email us at, but please understand that such a request will limit your ability to take advantage of all the features and services we offer on the Site. Your selection and payment for a paid Whatagraph plan constitute your permission for Whatagraph to store, process, and share your Financial Data for billing and fulfillment purposes.

(b) Instances Where We Are Required To Share Your Information: Whatagraph will disclose your information where required to do so by law, if subject to subpoena or other legal proceeding or if we reasonably believe that such action is necessary to (a) comply with the law and the reasonable requests of law enforcement; (b) to enforce our Terms of Service or to protect the security or integrity of our Service; and/or (c) to exercise or protect the rights, property, or personal safety of Whatagraph, our users or others.

(c) What Happens In The Event Of A Change Of Control: We may buy or sell/divest/transfer the company (including any shares in the company) or any combination of its platform, services, assets, and/or businesses. Your information, such as customer names and email addresses, and other User information related to Whatagraph Services may be among the items sold or otherwise transferred in these types of transactions. We may also sell, assign or otherwise transfer such information in the course of corporate divestitures, mergers, acquisitions, bankruptcies, dissolutions, reorganizations, liquidations, similar transactions, or proceedings involving all or a portion of the company. You will be notified via email and/or a prominent notice on our Site of any change in ownership or uses of your Personal Information, as well as any choices you may have regarding your Personal Information.

(d) Behavioural Targeting / Re-Targeting: We partner with third parties to manage our advertising on other sites. Our third-party partners may use technologies such as cookies to gather information about your activities on this Site and other sites to provide you with advertising based on your browsing activities and interests. The only way to completely “opt-out” of the collection of any information through cookies or other tracking technology is to manage the settings on your browser or mobile device actively. Please refer to your browser’s or mobile device’s technical information for instructions on how to delete and disable cookies and other tracking/recording tools (to learn more about cookies, clear gifs/web beacons, and related technologies, you may wish to visit and/or the Network Advertising Initiative’s online resources, at If you access Whatagraph Services or Sites on your mobile device, you may not be able to control tracking technologies through the settings.

  • Google Ads

Google Ads remarketing service is provided by Google Inc.

You can opt-out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings page:

Google also recommends installing the Google Analytics Opt-out Browser Add-on - - for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page:

  • Facebook

Facebook remarketing service is provided by Facebook Inc.

You can learn more about interest-based advertising from Facebook by visiting this:

To opt-from Facebook's interest-based ads, follow these instructions from Facebook:

Facebook adheres to the Self-Regulatory Principles for Online Behavioural Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the USA, the Digital Advertising Alliance of Canada in Canada or the European Interactive Digital Advertising Alliance in Europe, or opt-out using your mobile device settings.

For more information on the privacy practices of Facebook, please visit Facebook's Data Policy:

(e) Testimonials: We display personal testimonials of satisfied customers on our Site in addition to other endorsements. With your consent, we may post your testimonial along with your name. If you wish to update or delete your testimonial, you can contact us at

(f) User choice regarding collection, use, and distribution of Personal Information. You may choose not to provide us with any Personal Information. In such an event, you may still access the Site; however, you will not be able to access and use the Services because, per our Terms of Use, Whatagraph requires accurate Personal Information for the creation of an account that allows the use of our Services.

(g) Information retention policy. Personal Information will only be retained by the company for as long as necessary to provide you with Services and no longer than two years. The company’s billing options for paid plans provide periodic billing, and Company may retain your Financial Data for that purpose.

2.4. How we store and process your information.
Your information collected through Whatagraph Services may be stored and processed in the United States, Europe, or any other country in which Whatagraph or its subsidiaries, affiliates, or service providers maintain facilities. Whatagraph may transfer information that we collect about you, including Personal Information, to affiliated entities or other third parties across borders and from your country or jurisdiction to other countries or jurisdictions around the world. If you are located in the European Union or other regions with laws governing data collection and use, please note that we will not transfer information, including Personal Information, to a country and jurisdiction that does not have the same data protection laws as your jurisdiction.

3. Confidentiality and security of Personal Information

Except as otherwise provided in this Privacy Policy, we will keep your Personal Information private and will not share it with third parties unless such disclosure is necessary to: (a) comply with a court order or other legal process; (b) protect our rights or property; or (c) enforce our Terms of Service. Your Personal Information is stored on secure servers that are not accessible by third parties.

3.1. User ability to access, update, and correct Personal Information.
We maintain a procedure in order to help you confirm that your Personal Information remains correct and up-to-date. At any time, you may log in to your account, accessible on the Site, and review your Personal Information for accuracy and, if necessary, update your Personal Information that we have already collected, namely Name, Surname, email, company name, address, card details, phone number, and password.

Should you wish to delete your information, you can request this by contacting us directly at We will acknowledge your request within seventy-two (72) hours and handle it promptly and as required by law.

Alternatively, we will retain your information for as long as your account is active or as needed to provide you with services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes and enforce our agreements.

3.2. Lost or stolen information.
You must promptly notify us if your credit card, username, or password is lost, stolen, or used without permission. In such an event, we will remove that credit card number, user name, or password from your account and update our records accordingly.

3.3. Public information.
The Site contains links to other websites. We are not responsible for the privacy practices or the content of such websites. We also make our blog and our social media accounts available to you. Please understand that any information that is disclosed and/or shared on these platforms becomes public information. We have no control over its use, and you should exercise caution when deciding to disclose your Personal Information and any other information you consider private.

3.4. Data provided by you to create reports.
Whatagraph’s Services enable you to upload your data to create reports embedded with or otherwise displaying your data. Per our Terms of Use, you are solely responsible for respecting your own privacy and confidentiality interests, as well as those interests of any other person or party. It is your responsibility to ensure that any private, sensitive, or confidential information you upload in connection with your use of the Services does not become available or disclosed to unauthorized or unintended viewers. WHATAGRAPH EXPRESSLY DISCLAIMS ANY RESPONSIBILITY FOR YOUR unauthorized or unpermitted SHARING, DISTRIBUTION, PUBLICATION, or display OF any PRIVATE, sensitive or confidential INFORMATION.

4. Data security

In order to ensure the correct use of information, we have put in place physical, electronic, and managerial procedures to safeguard and secure the information we collect in association with the Service. Please be aware, however, that no data transmissions over the Internet or other networks can be guaranteed to be 100% secure. Consequently, we cannot ensure or warrant the security or integrity of any information you transmit to us or that you authorize us to collect on your behalf. You transmit information to us and authorize us to collect information on your behalf at your own risk. Once we receive your information, we make reasonable efforts to protect it from unauthorized access, disclosure, alteration, or destruction. If you have any questions about security on our Site, you can contact us at

If Whatagraph learns of a security systems breach, we may attempt to notify you electronically within 72 hours so that you can take appropriate protective steps. The Company may post a notice through the Service if a security breach occurs. If this happens, you will need a web browser to enable you to access the Service. The Company may also notify you via email in these circumstances. Depending on where you live, you may have a legal right to receive notice of a security breach in writing.

5. Children & minors

This Site and corresponding Services are not intended for or designed to attract individuals under the age of 13. Whatagraph does not knowingly collect personally identifiable information from ANY person we actually know is an individual under the age of 13, regardless of parental consent. Personal Information from children between the ages of 13 and 18 is only collected with the consent of their parents or guardians. In the event that we learn that we have collected Personal Information from a child under 13, we will delete that information as quickly as possible. In the event that we learn that we have collected Personal Information from a child between the ages of 13 and 18 without parental consent, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 13, please contact us at

6. Your rights

You have a right to access the personal data we process about you, to request a modification of inaccuracies in your personal data, to object to the processing of your personal data, and to disagree with the processing of your personal data when processing is based on consent.

If you believe that your right in relation to data protection was breached, you have a right to complain to the data protection supervisory institution in the country of your residence. If you reside in the EU, you may find the list of data protection supervisory institutions here -

7. Updates and changes to the privacy policy

We encourage you to review this Privacy Policy regularly for any changes. If we materially change the ways in which we use and disclose personal data, we will update the Effective Date at the top of this page and send a notification email to our registered users. Your continued use of the Service following any changes to this Privacy Policy constitutes your acceptance of any such changes.