PPC Report Template for Digital Marketing Agencies
Modern and high-level PPC report template to meet your and your client’s reporting needs. Show a high-level report from platforms such as Google Ads, Bing ads, Instagram ads and more. Gather relevant metrics in one place, such as CPC, conversions, and click-through rates. Create engaging PPC reports for your clients in Whatagraph in minutes instead of hours and deliver them automatically.
What Is a PPC Report?
A PPC report is a tool marketing agencies use to showcase and analyze their PPC campaign results. It’s an effective way to present your clients with key PPC metrics and KPIs from different data sources. With Whatagraph’s comprehensive PPC report template, report multiple channels, compare their performance and highlight the key info for your clients.
Use Whatagraph’s Comprehensive PPC Report Template and Track All Paid Media Campaigns in a Single Report
All your PPC KPIs in a Single Report
Improve your PPC strategy by having access to accurate, automatically pulled data. Track and analyze clicks, CTR and CPC. Learn about customer behavior and their demographics. With Whatagraph, you can identify which ads generate the most clicks and conversions, across different platforms. Show your most important KPIs in one place.
Easily Monitor All Your Paid Campaign Results
Curious to know how your PPC ads are performing on Facebook and Google? Try Whatagraph and analyze any and all paid campaign channels. Highlight your campaign results in a PPC report to quickly identify ad effectiveness. Measure real-time and historical performance data to recognize key trends and customer behaviour patterns.
Create an Automated PPC Report
Daily, weekly, biweekly, monthly, yearly… these are all the time frequencies you can report on without lifting a finger! Set up a perfect automated client PPC report once and forget about it. One great feature - the report is interactive. Your client can just change the date in the report and get the data they need immediately!
How to Create a PPC Report?
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PPC Report Template Examples
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All reporting features your agency needs
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FAQs
All your questions answered. And if you can’t find it here, chat to our friendly team.
How do I create a PPC report with Whatagraph?
In three super quick and easy steps:
1: Create Whatagraph account
No credit card is needed, and you can try it for free for 7 days! It will take you less than 5 minutes to do so.
2: Connect your client’s tools
Are they promoting their business on Instagram and Google? No problem. Aggregate data from both into a single page.
3: Customize and automate the PPC report
Now you can play around with our features. First, alter the report as needed (change colours, fonts, domains and logos). Then, automate the report to be sent out on needed time frequencies.
What should be included in a PPC report?
Depending on the metrics and KPIs you agreed to track with your client, here is the list of the most common ones you should consider, including:
- Goal widget. To always stay on track with your performance and see how you are reaching your goals;
- Key metrics. Cost, impression, conversions, keyword performance, clicks, CPC;
- Notes. Add a couple of sentences to the report explaining any performance spikes or drops;
- Tables, graphs, charts. To easily spot customer behaviour and immediately learn about current trends.
What is PPC campaign reporting?
It’s a process of pulling accurate data from channels where you run PPC campaigns and then analyzing it to improve the overall PPC strategy.
It’s good to be loved! Our clients are not shy about expressing it.
I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.
Capterra verified review by
Mindaugas S., Marketing Consultant
Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.
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Nico T., Media Planner
The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.
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Rasmus Bernt K., External Senior Management Consultant
We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!
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Stephanie S., Digital Director
We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.
Capterra verified review by
John S., SEO Strategist
The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.
Capterra verified review by
Erman E., Marketing Specialist
Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.
Capterra verified review by
Brent N., Director of Operations
Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.
Capterra verified review by
Orsolya S., Online Marketing Manager
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