PPC Report Template for Digital Marketing Agencies

Modern and high-level PPC report template to meet your and your client’s reporting needs. Show a high-level report from platforms such as Google Ads, Bing ads, Instagram ads and more. Gather relevant metrics in one place, such as CPC, conversions, and click-through rates. Create engaging PPC reports for your clients in Whatagraph in minutes instead of hours and deliver them automatically.

    Join marketing agencies and teams worldwide who use Whatagraph to work with marketing data!
    Ogilvy logo
    n365 logo
    House dentsu logo
    upstick logo
    thrive logo
    Power digital logo
    havas logo
    mc cann logo

    What Is a PPC Report?

    A PPC report is a tool marketing agencies use to showcase and analyze their PPC campaign results. It’s an effective way to present your clients with key PPC metrics and KPIs from different data sources. With Whatagraph’s comprehensive PPC report template, report multiple channels, compare their performance and highlight the key info for your clients. 

    Use Whatagraph’s Comprehensive PPC Report Template and Track All Paid Media Campaigns in a Single Report

    All your PPC KPIs in a Single Report

    Improve your PPC strategy by having access to accurate, automatically pulled data. Track and analyze clicks, CTR and CPC. Learn about customer behavior and their demographics. With Whatagraph, you can identify which ads generate the most clicks and conversions, across different platforms. Show your most important KPIs in one place.

    PPC KPIs in a single chart.

    Easily Monitor All Your Paid Campaign Results

    Curious to know how your PPC ads are performing on Facebook and Google? Try Whatagraph and analyze any and all paid campaign channels. Highlight your campaign results in a PPC report to quickly identify ad effectiveness. Measure real-time and historical performance data to recognize key trends and customer behaviour patterns.

    PPC KPIs in a single chart.

    Create an Automated PPC Report

    Daily, weekly, biweekly, monthly, yearly… these are all the time frequencies you can report on without lifting a finger! Set up a perfect automated client PPC report once and forget about it. One great feature - the report is interactive. Your client can just change the date in the report and get the data they need immediately!

    PPC KPIs in a single chart.

    How to Create a PPC Report?

    1. Sign up for your free account
    All it takes is a few bits of information and you’re ready to create reports in under 10 minutes. No credit card info is needed!
    2. Connect your data sources
    Add the data sources you want to use in your clients’ marketing reports. We have 40+ available to choose from.
    3. Choose a report template
    Select a template that best shows the work you do for your clients. With a few clicks, your template becomes a fully finished client report!
    Start 7-day Free Trial

    No credit card required

    PPC Report Template Examples

    View All Templates

    No credit card required

    Google Ads Report Template
    Keep your essential Google Ads KPIs and performance metrics in one place and get an in-depth analysis of your ads and ad campaigns.
    View template
    Facebook Ads Report Template
    Keep an eye on your clients' CTR, CPC and many other critical Facebook ads metrics with our detailed Facebook ads report template.
    View template
    Instagram Report Template
    Get all of your key Instagram metrics and KPIs in one place so your clients can get a clear view of their Instagram marketing performance.
    View template
    Linkedin Ads Report Template
    Grab this report template to show your most important LinkedIn ads KPIs. Quickly and easily find out how your campaigns are performing.
    View template

    All reporting features your agency needs

    An icon symbolising the capabilities and features of Whatagraph
    40+ data sources
    Create a true cross-channel digital marketing dashboard in Whatagraph. Over 40 integrations supported for your marketing campaigns. Some marketing platforms supported include: Google Analytics, Google Ads, LinkedIn Ads, Facebook Ads, Shopify, TikTok Ads, Twitter Ads, Ahrefs, SEMRush and many others.
    An icon symbolising the capabilities and features of Whatagraph
    Cross-channel reports
    SEO, SEM, social media, performance marketing, email marketing - create a singular client report for all channels instead of one report for each.
    An icon symbolising the capabilities and features of Whatagraph
    Full report automation
    Start from a report template, add your sources and you can create a report in under 10 minutes. You can automate the delivery too - and send reports automatically at your desired intervals.
    An icon symbolising the capabilities and features of Whatagraph
    White-label reports
    Make your reports align with your agency branding and style. Customize each report with your agency logo, colors and branding and every detail you need to make your report truly your own.
    Start 7-day Free Trial

    No credit card required


    All your questions answered. And if you can’t find it here, chat to our friendly team.

    How do I create a PPC report with Whatagraph?

    In three super quick and easy steps:
    1: Create Whatagraph account 

    No credit card is needed, and you can try it for free for 7 days! It will take you less than 5 minutes to do so.

    2: Connect your client’s tools 

    Are they promoting their business on Instagram and Google? No problem. Aggregate data from both into a single page.
    3: Customize and automate the PPC report


    Now you can play around with our features. First, alter the report as needed (change colours, fonts, domains and logos). Then, automate the report to be sent out on needed time frequencies. 

    What should be included in a PPC report?

    Depending on the metrics and KPIs you agreed to track with your client, here is the list of the most common ones you should consider, including:

    • Goal widget. To always stay on track with your performance and see how you are reaching your goals;
    • Key metrics. Cost, impression, conversions, keyword performance, clicks, CPC;
    • Notes. Add a couple of sentences to the report explaining any performance spikes or drops;
    • Tables, graphs, charts. To easily spot customer behaviour and immediately learn about current trends.
    What is PPC campaign reporting?

    It’s a process of pulling accurate data from channels where you run PPC campaigns and then analyzing it to improve the overall PPC strategy. 

    It’s good to be loved! Our clients are not shy about expressing it.

    I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

    Mindaugas S., Marketing Consultant Capterra logo for Whatagraph review

    Capterra verified review by

    Mindaugas S., Marketing Consultant

    Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

    Nico T., Media Planner Capterra logo for Whatagraph review

    Capterra verified review by

    Nico T., Media Planner

    The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

    Rasmus Bernt K., External Senior Management Consultant Capterra logo for Whatagraph review

    Capterra verified review by

    Rasmus Bernt K., External Senior Management Consultant

    We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

    Stephanie S., Digital Director Capterra logo for Whatagraph review

    Capterra verified review by

    Stephanie S., Digital Director

    We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

    John S., SEO Strategist Capterra logo for Whatagraph review

    Capterra verified review by

    John S., SEO Strategist

    The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

    Erman E., Marketing Specialist Capterra logo for Whatagraph review

    Capterra verified review by

    Erman E., Marketing Specialist

    Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

    Brent N., Director of Operations Capterra logo for Whatagraph review

    Capterra verified review by

    Brent N., Director of Operations

    Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

    Orsolya S., Online Marketing Manager Capterra logo for Whatagraph review

    Capterra verified review by

    Orsolya S., Online Marketing Manager

    Need more help with getting started?

    An image of the Whatagraph dashboard, with a custom reporting template

    We can set up your report campaign for you!

    If you need help with setting up Whatagraph - our team can create your campaign reports!

    Ready for insights?

    It's time to focus your time on the tasks that really matter, and let us worry about your marketing analytics. Start your free 7-day trial.

    • Free for 7 days
    • No credit card required
    • Live chat support
    • Cancel anytime
    Start Reporting For Free

    No credit card required

    An image of the Whatagraph dashboard, with a custom reporting template