Latest updates from Whatagraph and the digital marketing world

Ever wanted to show combined data in your marketing reports, like total followers on different social media platforms? Here are 7 ways PPC and social media managers can use data blending in their marketing reports.

Top-of-the-line marketing performance reporting platform Whatagraph announces a partnership with TDA - an online platform that specializes in connecting companies with digital agencies.

What is OKR? A framework that originated at Intel in the late 70s and was later popularized by companies like Google, Objectives and Key Results are a way to set measurable goals and keep teams within an organization focused. We’ve been experimenting with OKRs at Whatagraph, and we’d love to share our story so far!

Personalized marketing has been trending recently, but its application started all the way back in the early days of social media advertising. Yet it’s B2B businesses that have been personalizing their products, services, customer and sales experiences - and not by their own choice. What can B2C crowd learn from that experience?

When it comes to performance management two aspects or elements that are often compared are OKR and KPI. Truth be told, there can be some overlap between the two, but as concepts, they are indeed different. That being said, it's really not the case that you have to pick one and forget about the other, considering how it would be like comparing apples and oranges. To that end, we will example both OKR and KPI, go over their pros and cons, and how you should use them to improve the overall performance of the company.

One of the big buzzwords in the corporate world of today is predictive marketing. It is supposed to become one of the major driving forces behind decision making, and almost all of the top-tier marketers are committed to the implementation of predictive marketing. That being said the term is somewhat new, so it's understandable if you are still unfamiliar with what exactly it implies.

In the present digital world, the fact that digital advertising is rapidly treading the path of a whirlwind of changes is not an understatement. In fact, it’s an excellent assessment.

On September 30, 2019, Google will deprecate Average Position and replace it with four new metrics. Learn how to adjust your reporting and bid management once the changes take place.

Year after year, techies and digital marketers bite their nails in anticipation of Mary Meeker’s annual Internet Trends report. Since 1995, Meeker, a well-known venture capitalist, has been sharing big-picture technology trends, and 2019 is no exception. We've compiled six highlights from this year’s Internet Trends report that every marketer should be aware of.

A story on how moving away from Excel sheets can bring new clients & keep existing ones loyal.

A story on how a freelancer social media consultant from Mississippi made hotels fall in love with their data.

Check out this roundup of the best marketing infographics. Visually engaging and easily shareable, these infographics offer insights on social media, SEO, email marketing trends, content marketing statistics, and more!

Content has come to transform the way businesses go about marketing their products today.

Influencer marketing is a great way to generate leads, sales, and engagement. What’s more, you can get quick results without burning a hole in your pocket.