The AI Playbook for Agencies: How to Scale Smart and Save Time in 2025
AI can be overwhelming; but it doesn’t have to be.
With over 29,000 AI tools in the market (and more getting added everyday), it can feel mind-boggling to implement AI at your agency.
How do you choose the right tools?
How do you implement AI without losing client’s trust or team’s support?
How do you (and your team) truly become AI-native rather than just chasing the next shiny tool?
We talked to agency leaders and AI experts and answered all your questions in this playbook.
What’s included
Step-by-step roadmap
to implementing AI in your agency
Actionable strategies
to choose AI tools and become AI-native in 2025
AI tools, prompts, and agents
for 5 different use cases
Key insights from agency leaders
“The biggest challenge we’re facing with AI is just the sheer amount of tools available. We’re in a very deep exercise of figuring out which tools we need to invest in and this process feels a bit daunting.
But we have been bold and fearless in implementing, and my advice to other agencies is to do the same—with caution, of course.”
Robin Emiliani
Founder & Partner at Catalyst Marketing
“I am extremely excited about AI and how that's going to shape the work we're able to do. Even in the last month (January 2025), AI has changed more than it has in all of 2024. So many things are possible and way more than we can even imagine.
We've been building internal tools and looking forward to start helping our clients build them too.”
Maeva Cifuentes
Founder at Flying Cat Marketing
“AI has been a lifesaver—turnaround times are faster, campaigns are smarter, and costs are lower.
Clients love the results, but they also love the transparency. We show them how AI enhances their projects without losing the human touch.”
Justin Belmont
Founder & CEO at Prose