Drag and Drop Report Builder for Marketing Agencies

Whatagraph is a simple yet incredibly powerful drag-and-drop report builder. Integrate with over 40+ different data sources with Whatagraph, then drag the metrics you wish to see onto the custom report - it's really that easy.

    Drag and Drop Report Builder for Marketing Agencies
    Join marketing agencies and teams worldwide who use Whatagraph to work with marketing data!
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    Spend more time driving better results for your clients

    Real-time data gathering with drag and drop dashboard builder

    Whether you use our intuitive drag and drop report builder or a pre-made tamplate, the data that is shown is gathered in real-time. You no longer have to use excel and jump from platform to platform to manually collect the most-recent data from individual platforms. Whatagraph does all that for you - in one place with a drag and drop reporting tool.

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    Monthly Report

    The intuitive advanced report creation process

    Build bespoke reports and dashboards with the help of the platform’s drag and drop feature. This simple interface will allow you to report and track KPIs effectively. Aggregate your data sets and get actionable insights. If the need arises, you can change the report in seconds - just drag and drop down the new metrics you wish to see.

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    Monthly Report

    Have the report reflect your brand

    Whatagraph allows you to build stunning white-label reports. You are able to customize everything from branded colors to custom email domains. Create your first new report and customize date ranges, add comment boxes, change widgets, and much more.

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    Monthly Report

    All reporting features your agency needs

    45+ data sources

    Create a true cross-channel digital marketing dashboard in Whatagraph. Over 45 integrations for your cross-channel marketing campaigns.

    Cross-channel reports

    Combining cross-channel data is intuitive and takes a few clicks. Create a single client report for all channels instead of one report for each.

    Full report automation

    Schedule your reports at desired intervals or share a live link to a report so your clients can check for updates at any moment.

    White-label reports

    Customize colors and logos in each report to align it with your agency’s or clients’ branding and style.


    All your questions answered. And if you can’t find it here, chat to our friendly team.

    What is a drag and drop dashboard?

    A drag and drop dashboard is when a reporting tool provides an interactive panel. This means that anyone can customize the design of the dashboard and decide on the placement of any widgets.

    What is a dashboard report?

    The term "dashboard report building" refers to a data visualization and real-time document that simply displays analytics and KPIs. A dashboard report is an online document that you can share with your clients or other members of your company to relay important performance indicators.

    What is the difference between a dashboard and a report?

    There are a couple of things to know about a dashboard and a report - and other business intelligence technologies which analyze data. Although each aforementioned type has data visualization features, they are quite different in regard to their purpose and content.


    The first thing to keep in mind is that a dashboard only produces and provides real-time data. It only contains the most relevant metrics and KPIs so that they could immediately provide insights into the current marketing strategy's progress. 


    In contrast, a report includes both real-time and historical data. They're frequently made to highlight or assess a specific period's work and its progress.


    Another thing to consider is the amount of data each provides. As already mentioned, a dashboard only contains relevant data. This is beneficial to make the most out of this reporting tool. 


    However, a report can be as long and as detailed as needed. Huge volumes of data are needed when trying to spot customer trends and patterns or to identify the causes of errors. This is when a report comes in handy.

    It’s good to be loved! Our clients are not shy about expressing it.

    I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

    Mindaugas S., Marketing Consultant Capterra logo for Whatagraph review

    Capterra verified review by

    Mindaugas S., Marketing Consultant

    Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

    Nico T., Media Planner Capterra logo for Whatagraph review

    Capterra verified review by

    Nico T., Media Planner

    The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

    Rasmus Bernt K., External Senior Management Consultant Capterra logo for Whatagraph review

    Capterra verified review by

    Rasmus Bernt K., External Senior Management Consultant

    We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

    Stephanie S., Digital Director Capterra logo for Whatagraph review

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    Stephanie S., Digital Director

    We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

    John S., SEO Strategist Capterra logo for Whatagraph review

    Capterra verified review by

    John S., SEO Strategist

    The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

    Erman E., Marketing Specialist Capterra logo for Whatagraph review

    Capterra verified review by

    Erman E., Marketing Specialist

    Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

    Brent N., Director of Operations Capterra logo for Whatagraph review

    Capterra verified review by

    Brent N., Director of Operations

    Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

    Orsolya S., Online Marketing Manager Capterra logo for Whatagraph review

    Capterra verified review by

    Orsolya S., Online Marketing Manager

    Need more help with getting started?

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    We can set up your report campaign for you!

    If you need help with setting up Whatagraph - our team can create your campaign reports!

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    Cross channel reporting template with Whatagraph