Instagram Reporting Tool

Monitor your Instagram Insights data in real-time. Keep your KPIs in a single sheet, visualize them, and generate actionable insights. Easily visualize your audience growth, interactions, engagement metrics, and more.

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Build your Instagram performance report in minutes

Automatically collect Instagram performance data for all your KPIs

Connect your Instagram Business account to Whatagraph once and never worry about tracking your most important KPIs again. Our reporting software automatically pulls up-to-date audience, business profile, post, and engagement insights.

Use customizable, pre-made widgets to create a performance report in 10 minutes or less.

Get a 360º overview with cross-channel reports

It’s all about omnichannel marketing these days. With Whatagraph, you can easily build cross-channel reports to deliver a thorough analysis of how a particular campaign has performed or how the chosen marketing channel mix is working.

Connect other social media tools or paid advertising channels and take a deep-dive into marketing analytics.

Keep clients in the loop with report automation and scheduling

Transparency is the key to any professional relationship. With Whatagraph, you can keep your clients updated on how their campaigns are performing – automatically deliver reports at their preferred frequency, in their selected format.

What makes Whatagraph stand out?

“Whatagraph is an easy to use drag-and-drop reporting tool that helped us automate our client reports. We've got huge time savings thanks to it. Furthermore, the styling options and customer support are great!“

Matthew Callahan, Founder & CEO

“The customization options allow us to do lots of different kinds of reports and we can integrate Google Ads and Facebook all into one client report, which is something hard to do generally. Saves me time so I can work on other things.”

Charles Douglas, Director of Social

“Great list of data sources to pull from, ability to drill down into the data, segmenting, sorting, etc. Whatagraph is a great reporting software without many similar alternatives. Plus, it has great customer service that has always been helpful.”

Guy Azouri, CEO

Frequently Asked Questions

How do I get Instagram analytics?

There are several ways to get Instagram analytics for your business account. First, you can use the native analytics provided by the Instagram app itself. This will give you more intel on the type of content that performs best, your audience's makeup, engagement rates, etc.

The second way is to use a social media marketing tool that not only provides you with analytics of your own content but can offer opportunities to track your competitors, benchmark results against industry averages, and so on.

The third way is to use an automated reporting tool like Whatagraph. This way, you’ll be getting in-depth analytics of your own Instagram performance. And you’ll be able to link up Instagram with other social media or marketing channels in a single report to get a better understanding of how your overall marketing strategy is working, what’s the ROI, and which areas can be improved.

What is Instagram Insights?

Instagram Insights is a native analytics tool that provides Instagram Business account managers with various metrics and performance indicators, such as reach, impressions, interactions, follower count and growth, demographic audience information, and more.

How can I check my stats on Instagram?

To check your Instagram performance stats, you can use the native analytics provided by Instagram. You can access them via three different options:

By clicking on the hamburger icon that is visible in the top right-hand corner of the mobile Instagram app and selecting Insights;
By clicking View Insights on individual posts or the eye icon on an individual Instagram Story;
By opening the Creator Studio tab via Facebook Business Manager.

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