Instagram Reporting Tool For Agencies And In-house Marketers

All-in-one Instagram marketing reporting tool. Get all of your Instagram KPIs in a single report and stay on top of your clients’ business account performance. Automate your Instagram reports by creating them once - the data gets populated automatically later on. Connect all your other social media channels and easily compare audience behaviour metrics, different content trends and monitor the strategy’s effectiveness.

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Whatagraph - Instagram Reporting Tool For Agencies And In-house Marketers

Join marketing agencies and teams worldwide who use Whatagraph to work with marketing data!

Create insightful Instagram reports or dashboards using our integration

Easily & effortlessly build Instagram reports using Whatagraph. Pull marketing data from different sources and create cross-channel reports.

See our Instagram Integration

The Easiest Way To Get Accurate, Real-time Instagram Insights For Your Account

All Your Client’s Key Instagram Account Metrics In One Place

Easily monitor your client’s Instagram account metrics with Whatagraph. Hashtags, engagement rate, demographics, follower growth, likes, comments… and many more. Connect your client’s Instagram profile to Whatagraph and get access to all of their Instagram account data, always accurate and displayed in a way that’s easy to understand.

Instagram Reporting Tool with all key metrics within a single platform

Track Your Client’s Instagram Profile Growth With Customizable, Automated Reports

Create a perfect client Instagram report by changing it to match your agency branding. Change colours, logos, domains, and widgets and design the report to match your own branding. Automate this report and deliver updates on a regular basis - just choose your reporting interval. Effortlessly keep your team and clients updated on the most important Instagram data.

Cross-channel Marketing Reports For a Full Overview of Your Clients' Social Media Presence

Connect your client’s channels you use for marketing and get an overview of strategy. Pull data from YouTube, Twitter, Facebook or other social media accounts. Use the goal widget to find out if each channel is reaching its objectives and goals. Compare the audience’s content preferences and engagement rates and find out if your influencers are delivering the value they promise.

All reporting features your agency needs

45+ data sources

Create a true cross-channel digital marketing dashboard in Whatagraph. Over 45 integrations for your cross-channel marketing campaigns.

Cross-channel reports

Combining cross-channel data is intuitive and takes a few clicks. Create a single client report for all channels instead of one report for each.

Full report automation

Schedule your reports at desired intervals or share a live link to a report so your clients can check for updates at any moment.

White-label reports

Customize colors and logos in each report to align it with your agency’s or clients’ branding and style.

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FAQs

All your questions answered. And if you can’t find it here, chat to our friendly team.

Which metrics should I include in my Instagram report?

Depending on your social media marketing goals, you may track different Instagram metrics. Here are some of the most valuable ones:

Instagram story engagement.
Engagement rate;
Trending or branded hashtags;
Hashtag performance;
The growth of your Instagram followers;
Click-throughs from your bio link;
Impressions;
Follower count;
Instagram Reels Engagement;
Reach;
Link Clicks Per Instagram Post.

How can I create an Instagram report in Whatagraph?

Create an ideal Instagram report your clients will easily engage with, in 3 simple steps with one of the best Instagram analytics tools:

1. Create your Whatagraph account.

You’ll need an email address and a password - no credit card required.

2. Choose how you want to create a report.

Start from a blank page and use our drag & drop widgets to develop an Instagram app report;
Select the pre-built Instagram report template to get an overview of your client’s Instagram performance - you can create a benchmark report in under five minutes.

3. Connect your client’s Instagram business account and you’re good to go.

If you need to create an Instagram report, connect your client’s Instagram business profile account.

However, keep in mind that our Instagram analytics tool can connect to Facebook, TikTok, YouTube or other social media accounts to present their progress in the same report.

And you’re done! Optimize your social media marketing strategy and marketing efforts; Get in-depth analytics on individual posts; Improve Instagram engagement and conversion metrics.

What other social media channels does Whatagraph work with?

TikTok, YouTube, Facebook, LinkedIn, Twitter, Pinterest and Snapchat.

It’s good to be loved! Our clients are not shy about expressing it.

I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

Capterra verified review by

Mindaugas S., Marketing Consultant

Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

Capterra verified review by

Nico T., Media Planner

The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

Rasmus Bernt K., External Senior Management Consultant

Capterra verified review by

Rasmus Bernt K., External Senior Management Consultant

We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

Capterra verified review by

Stephanie S., Digital Director

We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

Capterra verified review by

John S., SEO Strategist

The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

Capterra verified review by

Erman E., Marketing Specialist

Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

Capterra verified review by

Brent N., Director of Operations

Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

Capterra verified review by

Orsolya S., Online Marketing Manager

Need more help with getting started?

An image of the Whatagraph dashboard, with a custom reporting template

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If you need help with setting up Whatagraph - our team can create your campaign reports!

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Cross channel reporting template with Whatagraph